DinoMarketingGroupMarine

we make you a better storyteller

Dino Marketing Group

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Innovative, Creative, Hardworking, Experienced

Dino Marketing Group

Dino elevates brand stories from expected to unforgettable.

We Make You a Better Storyteller

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Dino Marketing Group History & Projects Dino Marketing Group was founded in 1999, helping brands become better at telling their stories and connecting them to their customers’ stories. At first that meant magazines, brochures and collateral, but it quickly expanded to include advertising, events and public relations.

As online options expanded, we began developing websites, email and social media campaigns.

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Tying all of this together are strategies that align client business drivers with customer needs and desires.

Today DMG comprises marketing strategists and publishing experts, writers and editors,

Dino Marketing Group

photographers and designers, technologists and analysts, all focused on making our clients an indispensable part of their customers’ lives.

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Marketing Award Wins

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Avg Employee Tenure (years)

20+

Years in Business

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60+

Number of Industries Served

20

60+

Longest Engagement (years)

Number of Websites Launched

40+

Number of New Product Launches

100+

Number of Trade Shows Supported

10+

Avg Engagement (years)

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Dino Marketing Group

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Dino Marketing Group has been the leading strategy, content and creative agency in recreational marine for over two decades. From big brands to small, and across all categories, we have helped boat, gear and equipment

Dino Marketing Group

We Know Marine manufacturers get their customers excited about getting out on the water with our clients’ products. From launching new brands and models, to rebranding companies that just needed a boost, to award-winning creative and content programs, Dino has covered the waterfront, knows where the rocks are and can get you to the best fishing holes to catch your customers.

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Content Strategy Client : BOSTON WHALER For over a decade, Dino has combined the power of storytelling and the importance of strong branding to help grow Boston Whaler’s customer base. This treasury of content is used in a myriad of ways and across various channels, from prospecting to lead enticement to owner retention.

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Dino Marketing Group

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Product Branding Client : BAYLINER’S ELEMENT Dino helped Bayliner launch its unique Element line of boats with an entirely new branding strategy to set it apart from Bayliner’s traditional offerings. From naming to logo design to messaging and design strategies, Dino framed Element to appeal equally to new-toboating customers and cost-sensitive shoppers.

The result was a hugely successful launch that has become a cornerstone of the brand’s overall positioning and ongoing profitability. The Element storyline has evolved and branched out to support line extensions, with lifestyle coverage in Bayliner’s magalog, email newsletters, website and distribution channels.

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Branding 06. GOOD SKINCARE 08. PCI 10. ORANGELINE 12. TEXTRAIL 14. HYUNDAI TRANSLEAD

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16. BIG TEX 18. HAHN EQUITIES 19. V.COLLECTIVE

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20. BOSTON WHALER 21. BAYLINER ELEMENT

NE WEL W CO ER M A ET OF O BO THE AT IN G

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$0 down and about $150 a month* www.StartBoatingToday.com

THE ROADMAP TO HAPPINESS HAS NO ROADS

BUILT AROUND YOU, YOUR FAMILY AND YOUR FRIENDS

PERFORMANCE AND SAFETY, HAND IN HAND

Even if you have the weight of the world on your shoul-

Element comfortably fits a family of four, with capacity

Element has the power to pull a wakeboarder and the

ders, when you’re on the water, you’re floating. Element,

for up to six. At 16 feet, Element stows in most garages,

speed to thrill a skier. Its high sidewalls, non-skid surfaces,

the revolutionary new 16-footer from Bayliner, brings

and its low towing weight is suitable for most compact

snug seating with well placed grab handles, and full-time

that transformational magic within reach. Whatever held

SUVs. Under-seat storage throughout and room onboard

level flotation all help to provide onboard safety.

you back before is no longer in the way. So hit the road

for a cooler ensure that no gear is left behind.

toward a new kind of happiness—the water’s fine.

AFFORDABLE BOATING HAS BEEN REDEFINED

$150 A M O N T H !*

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A NEW SHAPE, A NEW ERA Whether you choose the Standard or optional Sport

16'2"

7'5"

1,570 lb

60-hp

12 gal

Get everything to start your own Element adventure—

TAKE TURNS TAKING TURNS

boat, motor AND trailer—for $0 DOWN and payments on par with a cable bill. That’s about: $150 A MONTH*.

Element’s M-Hull™ improves stability while passengers are

With a low monthly bill, fuel-efficient outboard engine,

configuration (includes a Sport Arch, gel coat color

boarding and reduces leaning as the boat turns. Familiar

low-maintenance components and a lightweight build

choice, cooler, bow filler cushion and special hull graphics),

automotive-style handling, 360-degree unobstructed

that lessens your trailering load, Element changes every-

Element’s spacious cockpit and bow seating areas

views, and one simple, easy-to-read, multifunction gauge

thing. The possibilities are bigger, the price tag is

promote onboard comfort and foster easy conversation

make learning to drive the Element a cinch.

smaller, and all the old excuses no longer apply.

among passengers. element

Optional Sport configuration available with your choice black or red color

With Element’s innovative M-Hull,™stability is built in

Quick planing and clear sight lines improve driver visibility

*Based on a transaction price of $13,500.00 plus estimated dealer prep, destination charges, taxes and registration with zero down at 5.74% APR for 120 months. Subject to credit approval and not all buyers will qualify for the above terms. Monthly payments may vary.

Dealer sets actual price. See dealer for details.

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Content Strategy Client : SEA RAY BOATS Happy owners make the best marketers. In 1999, Dino approached Sea Ray with the idea for a lifestyle magazine that would celebrate the experiences of real customers, transforming their stories into an undeniable argument for boat ownership. These stories were then leveraged into decades worth of print and digital content.

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Catalog Client : LARSON BOAT GROUP

Dino Marketing Group

Catalog designed and written by Dino Marketing Group for the Larson Boat Group.

Dino Marketing Group

Catalog Client : BOSTON WHALER Catalog designed and written by Dino Marketing Group for Boston Whaler.

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Product Branding Client : L-CLASS YACHTS

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Sea Ray’s yacht offerings faced an onslaught of Euro-styled luxury yachts with modern design sensibilities that demanded both new product development and a new storyline.

This storyline needed to reclaim sophistication and luxury while holding onto legacy brand advantages. Dino developed the L-Class subbrand narrative and redefined these select models as the pinnacle of Sea Ray’s artform, a distinctive group of yachts that brought sophistication to the fore. Inspiration and luxury were combined into the Inspired Luxury tagline, and the theme was set.

Innovative virtual reality executions and microsites combined with unique experiential tours and tactical email content campaigns to help sell out three years of advance production slots. People began buying yachts they wouldn’t get for several boating seasons.

Rock-solid strategy, compelling story and innovative tactics are the recipe for brilliant content marketing and laudable sales success.

Dino Marketing Group

T r u e l u x u r y l e av e s a l a s t i n g i m p r e s s i o n

With its graceful lines and sophisticated aesthetic, an L-Class yacht captivates at first sight. But look closer and you’ll find even more to love: Powerful performance. Superior livability. Personalized customer service. Because when style and substance marry this beautifully, it’s not about what a yacht can do for you; it’s what it does to you.

L590 | L590fLy | L650

L-Class_8.375x10.875.FINAL.indd All Pages

|

B e gi n y our j our ne y w i t h an L -C La s s C o nCi e r ge t o day. s e a r a y. c o m / l - c l a s s

L650fLy

6/11/15 5:31 PM

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18 Catalog Client : LARSON / ESCAPE

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Catalog for Larson’s Escape line of pontoon boats.

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19 Print Advertising Clients : LARSON BOAT GROUP, AND BOSTON WHALER From lifestyle to advertorial, Dino Marketing Group are experts at transforming your messaging into award-winning creative.

20 Brand Guide

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Client : BOSTON WHALER Dino created the Brand Guidelines for Boston Whaler — an upscale, multi-purpose boat manufacturer.

The guidelines included data visualization, color use and typography sections to help creators and vendors design content that is effective at conveying the pillars that made Boston Whaler the storied brand it is today.

Client : BOSTON WHALER Boston Whaler needed an effective solution to cover their boat show commitments and opportunities during the pandemic year with no in-person shows. Dino created the assets, content and messaging for the virtual show itself, as well as all the promotional materials leading up to the show and the follow-up collateral shared with prospects. Nothing can replace the excitement of an in-person boat show, but the Whaler virtual show came close.

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VR Boat Show

p.s Dino designs and supports in-person boat shows as well.

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Dino Marketing Group

Product Branding Client : VESSEL VANGUARD The Vessel Vanguard challenge was making a very complicated service offering understandable… and then indispensable. All while increasing awareness for a new category of product that people don’t even know they need: an online/ mobile boat maintenance management solution.

The Vessel Vanguard Puzzle Ad is one example from the dichotomy campaign, making it clear that Vessel Vanguard answers questions, increases clarity and ensures your boat is in good shape and ready to go whenever you are. The first part of the dichotomy, “Puzzling,” presents a problem that a customer might not know they have. This is contrasted with a benefit, “picture perfect,” that they can expect to enjoy. Other dichotomies in the campaign included “From in your head…to in your hand,” promoting it is a mobile solution, and “From buyer…to lifelong customer” promoting it to boat dealers as consumer benefits they can offer their customers.

23 FOLLOW YOUR COURSE. WE’LL TRACK THE MAINTENANCE. VesselVanguard.com alleviates the work and worry in owning a boat. As a boat owner, you want to spend as much time as possible on the water – not swimming in a sea of paperwork. We can help you do that.

• Simplifies Boat Ownership • Provides Peace of Mind • Eliminates Uncertainty • Protects Value

Watch our two-minute video and subscribe at VesselVanguard.com

Product Branding Client : SAILFISH BOATS Sailfish Boats worked with Dino Marketing Group to realign impressions of their brand with the quality of their boats. To do so, Dino Marketing Group developed content-rich collateral in the form of quad-folds and magazines, mixing product and owner stories to deliver both rational and emotional justifications to believe in the brand.

06. GOOD SKINCARE

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08. PCI 10. ORANGELINE 12. TEXTRAIL 10 miles off the Maine coast

15 miles from shore

14. HYUNDAI TRANSLEAD

fishing mistaken ground

st. augustine, florida

may fishing for cod

september fishing for mahi-mahi

You choose to go out.

You have to come home.

You choose to go out.

You have to come home.

16. BIG TEX 19. V.COLLECTIVE

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20. BOSTON WHALER

Sailfish Boats are designed with the comfort-minded features

and options that active families need to maximize every outing.

Our lineup of impeccably constructed boats offers something

for every boater, from the most serious offshore anglers to the most laid-back beachgoers and beyond. Count on our Sailtech Construction method and exclusive VDS Hull Design to deliver a soft, safe ride — and count on Sailfish for quality that lasts.

Center Consoles

Dual Consoles

Walk Around

Learn the secret that makes Sailfish one of the most reliable boats on the water at sailfishboats.com

Foam-filled stringers wrapped in quad axial fiberglass form the backbone of every Sailfish boat, providing superior strength without excess weight.

Sailfish Boats Florida Sportsman Full Page Ad - 8 x 10.875 1048-2022158

Dino Marketing Group

18. HAHN EQUITIES

Introducing the New 316 Dual Console. The 316 DC checks all the boxes: comfort, safety, versatility, capability – come see it for yourself. The brand new 316 Dual Console captures everything boaters love about past and current Sailfish models, modifying to suit modern tastes and reflect the latest technology. With the best depths of cockpit in its class and great fishing-equipped amenities, the 316 Dual Console is fishing-focused and family-friendly.

Center Consoles

Dual Consoles

Walk Around

Learn the secret that makes Sailfish one of the most reliable

 boats on the water at sailfishboats.com/316dc

21. BAYLINER ELEMENT Sailtech Construction unites science, materials and human touch to build lasting structural integrity into every hull, ensuring your safe return home from every fishing trip.

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Dino Marketing Group

Dealer Support Client : BOSTON WHALER IMAGE GALLERY Boston Whaler’s previous asset library was vast and incredibly difficult to use in a strategic way. Dino helped Whaler clean it up, improving the quality and presentation of the assets and increasing uptake by their many partners and dealers.

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28 Content Strategy

Dino Marketing Group

Client : LUND BOATS Lund is a revered aluminum boat brand serving anglers across North America and around the world since 1948.

Lund’s meticulous design and engineering deliver the ideal balance of performance and strength on the water.

The brand’s heritage and stellar reputation provide endless opportunities for storytelling, and Dino has helped propel the brand further forward through the creation of a biannual magazine/catalog hybrid and branded content for internal, sales, advertising and digital needs.



DiCE

Dealer Newsletter December 2012

HOW

MANY IS ENOUGH?

Join the Club For the first time in its 64-year

TELL

BIGGER FISH

history, Lund is offering an exclusive, members-only owners

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If this email looks funny, click here to view in your browser

TALES.

club. Membership in this group gives you unprecedented access to Lund news, product launches, tips from the pros and more.

Plus, receive special discounts on lodging, tackle and Lund Owner’s Club gear.

Tell Whoppers.

Lund fishermen catch bigger fish more often. Just ask them. No, really.

To become a member, visit the Official Lund Owner’s Club web-

The Ultimate Fishing Experience

site and sign up for free. All you need if your hull identification number. Hurry—the first 5,000 to sign up will receive a free fishing

Events Calendar **CATC H OF THE YEAR WINNER!

lure!

»»»»»» Click here for more info.

LIKE A FISH OUT OF WATER?

Congratulations to John Fisher, winner of Lund’s 2012 Catch of the Year promotion. John received a $2,000 savings toward the purchase of a Lund.

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»»»»mo re ««««

**BO AT BUILDER

ate Fishing Experience The Ultim

*

Don’t ask silly questions Have you ever dreamed about building the perfect boat? Well, now you can! Check out Lund’s online Boat Builder. »»»» mo re ««««

Rewrite the record book.

And then rewrite it again.

SO DO WE. Lund's professionalgrade boats offer superior control so you can focus on the thrill of the catch.

The Ultimate Fishing Experience

**SATISFACTION ACHIEV ED

Ultimate Control Lund boats have been meticulously engineered and constructed to deliver unmatched control that allows you to outperform the competition every time. Find out how you can benefit from better boat control.

For the second year in a row, the NMMA awarded Lund with its Customer Satisfaction Index (CSI) Award. »»»» m ore ««««

Pretosius concubine deciperet agricolae, utcunque octavius insectat Pompeii, semper Aquae Sulis agnascor…

»»»»»» Click here for more info.

SPECIAL GIVEAWAY! Catelli fermentet bellus saburre, quamquam matrimonii conubium »»»»»» loremipsumdoloret.com Lund Boat Company :: 318 West Gilman Street :: New York Mills, MN 56567 ©2012 Lund Boats. All Rights Reserved.

This message is an advertisement.

TELL BIGGER FISH TALES.

The Ultimate Fishing Experience

Product Branding Client : SEA RAY BOATS Next Wave is a 24-month initiative conceived by Dino Marketing and client Sea Ray Boats to “redefine the boating experience across all Sea Ray platforms.”

By framing new product initiatives within a coherent innovation-engine storyline, Next Wave allowed Sea Ray to own the leading innovator position in the recreational boating space.

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Dino created a rubric for introducing Sea Ray’s product innovations—including Quiet Ride™ and Dynamic Running Surface™ technologies, as well as design breakthroughs including SkyFlow™ design and Concealed Outboard Propulsion™—that will significantly impact owner experiences. The name, the Next Wave logo and accompanying graphics reflect the Sea Ray “wave” that is the company logo. The color palette for the campaign reflects the brand colors, and the clean, precise and modern design of the materials reflects the future of Sea Ray. Strategically conceived content marketing that understands an audience’s point of view while serving a client’s business drivers will always be the most effective, and Next Wave achieves this beautifully. The resulting campaign won the highest honor in the Best Promotional Campaign category of the Content Marketing Awards.

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Product Branding Client : LARSON BOATS Larson FX fishing boats are multi-species, multi-use boats that go long on utility, and believe form should always take a back seat to function. The brand ethos is that the boats will always be secondary to the stories that they help you write. Whether you’re seriously chasing fish or knitting together memories over long perfect afternoons on the water, Larson FX provides the right platform for you to define and capture the perfect experience. They are unique boats for unique owners looking to live unique stories on the water.

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Thank you for reviewing our work. The Dino Marketing Group value proposition is that we help you tell your company, brand and product stories in ways that really resonate with your targets.

It’s smart, it’s beautiful and it works. We produce high-quality materials, we deliver a lot of great output for the cost and time allowed, and we are very easy to work with.

312.822.9266 rhess@dinomarketinggroup.com dinomarketinggroup.com

Dino Marketing Group

WE LOVE WHAT WE DO

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350 West Hubbard Street | Suite 400 | Chicago, IL 60654 | (312) 822-9266 | dinomarketinggroup.com