Dino Marketing Group

Dino Marketing Group SELECTED

RECENT

PROJECTS

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May 2021

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Innovative, Creative, Hardworking, Experienced

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Branding Digital Marketing Content Marketing Print Design

Dino Marketing Group

Table Of Contents

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Branding 06. GOOD SKINCARE

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08. PCI 10. ORANGELINE 12. TEXTRAIL 14. BIG TEX 16. HAHN EQUITIES 18. V.COLLECTIVE

May 2021

19. BOSTON WHALER

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20. BAYLINER ELEMENT

Dino Marketing Group

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Brand Identity Client : Good Skincare

May 2021

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Dino Marketing Group provided the groundup branding for Good Skincare — luxury skincare made from minerals and botanicals from the Costa Rican rainforest. This branding included logo development as well as all bottling and package design. Dino also developed an e-commerce website and email newsletter for the brand.

Dino Marketing Group

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Brand Refresh Client : PCI

May 2021

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Founded in 1954, the Precast/Prestressed Concrete Institute (PCI) is the technical institute and trade association for the precast/prestressed concrete structures industry. PCI approached Dino to rebrand their organization as well as to redesign their magazine, Ascent. The brand standards guide has become the backbone of PCI’s branding efforts. It has given the creative a more cohesive look across all materials created by their multitude of partners and regional branches.

Dino Marketing Group

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Brand Identity Client : OrangeLine Trailers Dino Marketing Group created a vibrant brand look for OrangeLine professionalgrade trailers. Central to this new brand is the cohesive and comprehensive website.

Dino developed the name, brand meaning, top-line messaging and all collateral for this new brand of trailers affiliated with Kubota power equipment.

May 2021

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Dino Marketing Group

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R ebranding Client : TexTrail Dino worked with TexTrail to integrate an acquired brand and give the existing brand a complete overhaul — beginning with the extensive development of a new logo.

The rebranding also included:

May 2021

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• • • • • •

Brand Guide Print and Digital Advertising Event Support Business Cards and Letterhead Website Design/Development Social and Digital Media

Dino Marketing Group

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Brand Refresh Client : Big Tex Trailers

May 2021

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To align the creative and messaging across its many vendors and dealers, Big Tex Trailers worked with Dino Marketing Group to create it’s first brand standards guide. This included a refresh of the Big Tex logo as well as introducing new typography and color systems.

Dino Marketing Group

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Website Branding Client : Hahn Equities Hahn Equities hired Dino Marketing Group to create a corporate logo and portfoliostyle website that would function as the firm’s brand look. The first step in the project was to create a style guide containing design elements that would further the company’s trustworthy, unpretentious and refined ethos.

May 2021

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Dino Marketing Group

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B rand Identity Client : V.Collective Dino Marketing Group created the brand identity including an initial teaser campaign for the V.Collective — a boutique real estate group that specializes in creating chic, urban living and work environments.

This campaign included a high-end box containing an etched metal membership card with the simple question, “Are you in?” Brokers received this box after several teaser emails, increasing their intrigue of the property and welcoming them into an exclusive community.

May 2021

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Dino Marketing Group

Brand Guide Client : Boston Whaler Dino created the Brand Guidelines for Boston Whaler, a leading manufacturer of upscale, multi-purpose boats.

The guidelines included data visualization, color use and typography sections to help creators and vendors design content that is effective at conveying the pillars that made Boston Whaler the storied brand it is today.

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P roduct Branding Client : Bayliner’s Element Dino helped Bayliner launch its unique Element line of boats with an entirely new branding strategy to set it apart from Bayliner’s traditional offerings. From naming to logo design to messaging and design strategies, Dino framed Element to appeal equally to new-toboating customers and cost-sensitive shoppers.

The result was a hugely successful launch that has become a cornerstone of the brand’s overall positioning and ongoing profitability. The Element storyline has evolved and branched out to support line extensions, with lifestyle coverage in Bayliner’s magalog, email newsletters, website and distribution channels.

May 2021

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NE WEL W CO ER M A ET OF O BO THE AT IN G

Dino Marketing Group

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$0 down and about $150 a month* www.StartBoatingToday.com

THE ROADMAP TO HAPPINESS HAS NO ROADS

BUILT AROUND YOU, YOUR FAMILY AND YOUR FRIENDS

PERFORMANCE AND SAFETY, HAND IN HAND

Even if you have the weight of the world on your shoul-

Element comfortably fits a family of four, with capacity

Element has the power to pull a wakeboarder and the

ders, when you’re on the water, you’re floating. Element,

for up to six. At 16 feet, Element stows in most garages,

speed to thrill a skier. Its high sidewalls, non-skid surfaces,

the revolutionary new 16-footer from Bayliner, brings

and its low towing weight is suitable for most compact

snug seating with well placed grab handles, and full-time

that transformational magic within reach. Whatever held

SUVs. Under-seat storage throughout and room onboard

level flotation all help to provide onboard safety.

you back before is no longer in the way. So hit the road

for a cooler ensure that no gear is left behind.

toward a new kind of happiness—the water’s fine.

AFFORDABLE BOATING HAS BEEN REDEFINED

$150 A M O N T H !*

6

16'2"

7'5"

1,570 lb

60-hp

12 gal

Get everything to start your own Element adventure—

A NEW SHAPE, A NEW ERA

TAKE TURNS TAKING TURNS

boat, motor AND trailer—for $0 DOWN and payments on par with a cable bill. That’s about: $150 A MONTH*.

Whether you choose the Standard or optional Sport

Element’s M-Hull™ improves stability while passengers are

With a low monthly bill, fuel-efficient outboard engine,

configuration (includes a Sport Arch, gel coat color

boarding and reduces leaning as the boat turns. Familiar

low-maintenance components and a lightweight build

choice, cooler, bow filler cushion and special hull graphics),

automotive-style handling, 360-degree unobstructed

that lessens your trailering load, Element changes every-

Element’s spacious cockpit and bow seating areas

views, and one simple, easy-to-read, multifunction gauge

thing. The possibilities are bigger, the price tag is

promote onboard comfort and foster easy conversation

make learning to drive the Element a cinch.

smaller, and all the old excuses no longer apply.

among passengers. element

Optional Sport configuration available with your choice black or red color

With Element’s innovative M-Hull,™stability is built in

Quick planing and clear sight lines improve driver visibility

*Based on a transaction price of $13,500.00 plus estimated dealer prep, destination charges, taxes and registration with zero down at 5.74% APR for 120 months. Subject to credit approval and not all buyers will qualify for the above terms. Monthly payments may vary.

Dealer sets actual price. See dealer for details.

Digital Marketing

May 2021

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OXFORD CAPITAL, BRISTOL CABINETRY WEBSITE RC TRAILERS WEBSITE EMPLOYERS INSURANCE DIGITAL CAMPAIGN TEXTRAIL CAMPAIGN BIGTEX CAMPAIGN

Dino Marketing Group

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Website

May 2021

Clients : Oxford Capital Group and Bristol Cabinetry Dino redesigned the websites for both Oxford Capital and Bristol Cabinetry with a designforward aesthetic. Brief introductions on the home page provide easy entry, with deeper dives into each of the companies’ areas of expertise on connected pages.

Client : RC Trailers

Dino Marketing Group

Website

Website creation for RC Trailers, Inc. — a premier manufacturer of cargo and aluminum trailers.

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See What Customers See, & Everything Comes into Focus HEADLINE

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PILLARS

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TESTIMONIALS

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CX INVESTMENT

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NEWSLETTER

EYES ON

THE PRIZE

Customers’ way of seeing is Employers’ way of seeing.

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SEND AWAY

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May 2021

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Dino Marketing Group

Digital Campaign Clients : EMPLOYERS Insurance From newsletters to content pages to marketing toolboxes to customer self-service portals, Dino Marketing Group has helped EMPLOYERS find a friendly-professional voice and feel that communicate confidence and care.

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Premiere Issue // Volume 1

The Inside Track News and resources from TexTrail to help you be successful in the trailer parts industry.

Experience Counts TexTrail has the longest-tenured workforce in the trailer parts industry. Meet some of our talented team, and learn how that deep experience results in more accurate and timely deliveries.

LEARN MORE

28 Unmatched Buying Power

Massive Expansion

The TexTrail customer base is the largest in the trailer

TexTrail has the broadest distribution

parts industry. We source more components and

network in trailer parts, meaning you have

raw parts for more trailer dealers than anyone else.

the quickest access to more parts.

LEARN MORE

LEARN MORE

Featured Products

Catalogs

Merger News

STAY CONNECTED:

Digital Campaign

May 2021

Client : TEXTRAIL TRAILER PARTS Dino Marketing Group created targeted digital campaigns for TexTrail that elevated the dialog, taking its communications beyond simply “trailer parts” to include a more impactful brand and customer service story.

Dino Marketing Group

Digital Campaign Client : BIG TEX TRAILERS Dino helped Big Tex aggressively target dealers with content they could use to market to prospects and customers, while Big Tex backed up those dealer-driven efforts with customer-focused emails and digital ads highlighting the same product and service stories.

14LP

Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer

14LP

Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer

14LP

[ LEARN MORE ]

[ LEARN MORE ]

Introducing the newly redesigned 14LP Ultra Low Profile Dump Trailer

[ LEARN MORE ]

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Content Marketing

May 2021

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32. SEA RAY 34. EMPLOYERS 36. BOSTON WHALER

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Dino Marketing Group

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Dealer Support

May 2021

Client : SEA RAY BOATS Happy owners make the best brand champions. In 1999, Dino approached Sea Ray with the idea for a lifestyle magazine that would celebrate the experiences of real customers, transforming their stories into an undeniable argument for boat ownership.

These stories were then leveraged into decades’ worth of print and digital content.

Dino Marketing Group

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Content Marketing

May 2021

Client : EMPLOYERS Insurance Recognizing that agents are the most important influence on provider selection, Dino developed a content and delivery strategy to empower agents and engage prospects. The resulting library of stories presents powerful third-party endorsements wrapped in easily digestible (and eminently shareable) narratives.

Dino Marketing Group

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FAMILY

FAMILY OWNED Legacy

Drive For Show, OWNED Putt for Dough Legacy

The Show Must Go On!

Success Series 1

Success Success Series Series 2 1

Success Series 3

2020 was an unbelievable year for us all, but for EMPLOYERS® policyholder

2020outdoors was an unbelievable yeargreat, for usbut all, the but pandemic for EMPLOYERS policyholder The has always been dialed ®that up even

It’s said the perfect guitar solo should be 50% expected and 50% unexpected

Deb Sturm, owner and operator of The South, a restaurant that has become a mainstay

Deb Sturm, operator of The restaurant that has become further.

Theowner run onand outdoor toys like South, bikes, a skates and boats has been a mainstay

surprise. You want to feel like it makes sense, and hits all the important

in Englewood, Colorado, it was truly momentous—in more ways than one.

in Englewood, was truly momentous—in more ways than one. frenzied, whileColorado, backyardit decks and patios grew and transformed int o the

notes, but you also want it to take you somewhere, to give you more than

> read more

> read more next level party platforms.

you thought you’d need.

Drive for Show, Putt for Dough > read more

The Show Must Go On! > read more

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Family-Owned Drive for Show,Legacy Putt for Dough >> read read more more

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Family-Owned Legacy > read more

Drive for Show, Putt for Dough > read more

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Content Strategy Client : BOSTON WHALER For over a decade, Dino has combined the power of storytelling and the importance of strong branding to help grow Boston Whaler’s customer base. This treasury of content is used in myriad ways and across various channels, from prospecting to lead enticement to owner retention.

May 2021

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Dino Marketing Group

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Print Design

May 2021

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ASCENT MAGAZINE LARSON CATALOG BOSTON WHALER CATALOG ESCAPE CATALOG CM TRUCK BEDS CATALOG A DVERTISING LARSON FX, LARSON, EMPLOYERS INSURANCE, BOSTON WHALER

Dino Marketing Group

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Editorial Client : PCI / Ascent Magazine Ascent magazine is the quarterly publication of the Precast/Prestressed Concrete Institute (PCI). Ascent is a resource for architects and other stakeholders in the buildings industry.

Each issue features in-depth case studies highlighting industry trends and innovative design, comprehensive articles on specific design challenges from industry experts.

May 2021

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Dino Marketing Group gave Ascent a muchneeded facelift — redesigning the pages to appeal to the architects that comprise the largest percentage of the readership.

Dino Marketing Group

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C atalog Client : Larson Boat Group Catalog designed and written by Dino Marketing Group for the Larson Boat Group.

May 2021

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Dino Marketing Group

C atalog Client : Boston Whaler Catalog designed and written by Dino Marketing Group for Boston Whaler.

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44 C atalog Client : Larson / Escape

May 2021

Catalog for Larson’s Escape line of pontoon boats.

Client : CM Truck Beds Catalogs for CM Truck Beds’ product lines: aluminum beds, service bodies, and flat and specialty beds.

Dino Marketing Group

C atalog

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46 Print Advertising Clients : Larson Boat Group, Employers Insurance, Boston Whaler

May 2021

From lifestyle to advertorial, Dino Marketing Group are experts at transforming your messaging into award-winning creative.

Dino Marketing Group

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Dealer Support

May 2021

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50. BIG TEX DEALER RESOURCE CENTER 52. TEXTRAIL DEALER SUPPORT MATERIALS 54. BOSTON WHALER IMAGE GALLERY

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Dino Marketing Group

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Dealer Support Client : BIG TEX TRAILERS Dino Marketing Group developed an online Dealer Resource Center to keep Big Tex dealers informed and armed with resources they could use to connect with customers and close more sales. Dino also helped Big Tex develop private-label websites built and maintained on behalf of dealers.

May 2021

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Dino Marketing Group

DEALER ADVANTAGE MORE leads, MORE revenue and MORE margin.

At Big Tex Trailers, we’re passionate about building things that last. That includes our best-selling trailer portfolio, but also the relationships we share with the industry’s most accomplished dealer network. Together, we’ve set the standard for the trailer industry for more than 35 years. For 2018, we are excited to introduce the Dealer Advantage program so you can...

Connect

Convince

Close

You must be in the right The art of persuasion is Closing is easier with place with the right learned and, combined with financial services that presence to win the deep product knowledge, remove friction from the right kind of attention. is irresistible. negotiation and sale.

CONNECT

WITH PROSPECTS AND MOVE THEM DOWN THE SALES FUNNEL World-Class Personalized Dealer Websites and digital strategies are optimized to make the phone ring and get leads. These free sites are personalized to your dealership, and will professionalize your web presence and lead-response program.

CONVINCE

LEADS YOU HAVE THE PERFECT TRAILER SOLUTION, AND INCREASE LIFETIME VALUE World-class online employee training will change the professionalism and quality of your dealership.

The Best-Trained Staff knows the product better, closes more sales, and will help ensure you have less employee turnover. ATW University is your no-cost solution to help you put your best foot forward, and close more sales.

Training

+

Retention

=

Sales

CLOSE

SALES WITH POWERFUL CONSUMER FINANCING RESOURCES Don’t let sales stall when it’s time to close the deal.

Dealer Advantage has access to Exclusive Funding Sources that help more customers qualify so you can close more deals and maximize margin.

We’re committed to partner success. If you’d like to begin or expand a relationship with Big Tex, please contact your Big Tex Sales Representative.

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Dealer Support Client : TEXTRAIL TRAILER PARTS TexTrail relied on Dino for trade show booth development and collateral to recruit new retailers and help those retailers keep their stock moving.

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NO MORE BROKEN PLASTIC OIL CAPS WITH NEXT GENERATION VALCRUM HEAVY-DUTY ALUMINUM OIL CAPS.

ENGINEERING YOU CAN TRUST

Braking all the standards

BUILT TO LAST. STYLE TO TURN HEADS.

WARRANTY: 6yr Stainless Steel 3yr MAXX Coating and Limited Lifetime Brake Pads

Sonoran ST Trailer Tires • Meet load capacity demands while running cooler at higher speeds.

New Sporty Aluminum Wheels and Goodride® Tires from TexTrail.

• Constructed with all-new premium polysteel, which allows for greater durability and quality than regular polysteel tires.

When it comes to wheels and tires, you shouldn’t have to choose between looks

• Lower your unit costs with an excellent value tire that doesn’t compromise on features.

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• Have peace of mind with a leading 6-year warranty.

WARRANT W AR RRANTY

May 2021

• Available now! In stock and ready to deliver.

Size

Load Range

Ply Rating

Section Width

Overall Diameter

Load Capacity (Single)

Speed Rating

Approved Rim Widths

ST235/80R16

G

14

9.25”

30.8”

4080 lbs @ 110 psi

M (81 mph)

6.0” - 8.0”

and performance. With our new aluminum wheels available in 4 stylish finishes and

Features & Benefits • Universal Fit works on Dexter, Lippert, AlKo, Rockwell, Hayes & Kodiak

our wide selection of Goodride tires, your customer gets great performance and looks

• Easy access drain/fill port

• Designed for grease or oil

• Magnetic vent plug that removes metallic particles

• 2019 NATDA “Product of the Year”

at a great price.

www.textrail.com | 800-800-4073

Available in Maxx Coating or Stainless Steel, 3,500lb to 10,000 lb in Slip Over or Integral.

Unique rotor cross section design actively draws cooling air from the rotor interior

• DEEMAXX Exclusive Laser writing on caliper means instructions are always there!

• DEEMAXX Exclusive Bolt design means no more mishandling or incorrect shipping of bolts!

• 5 Year Warranty

• DEEMAXX Exclusive Reverse Mount Slip Over Rotor means cooler running, better plating, and no more premature corrosion!

Machined Lip

www.textrail.com | 800-800-4073

• DEEMAXX Exclusive MAXX COATING on Caliper passed Salt Spray DEEMAXX BENEFITS: Test per ASTM-B-117-09 over 1008 hrs with no RUST! • DEEMAXX Exclusive 120° Bleeder design means better bleeding, a balanced system, and no more damaged bleeders!

• Oil Level Indicating Window

• Aluminum Alloy Body - Stronger, more durable than plastic OEM caps. Resists breakage from road debris

Deemaxx Benefits:

Painted Black Lip

Gloss Black

Matte Black

www.textrail.com | 800-800-4073

Deemaxx

Competitor

Dino Marketing Group

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May 2021

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Dino Marketing Group

Dealer Support Client : BOSTON WHALER IMAGE GALLERY Boston Whaler’s previous asset library was vast and incredibly difficult to use in a strategic way. Dino helped Whaler clean it up, improving the quality and presentation of the assets and increasing uptake by their many partners and dealers.

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Dino Marketing Group

WE LOVE WHAT WE DO

THANK YOU!

Dino Marketing Group

Phone _ 312 822 9266

350 W Hubbard St

Email _ rhess@dinomarketinggroup.com

Suite 400

Web _ dinomarketinggroup.com

Chicago, IL 60654