Thank you for the opportunity to provide a submission pertaining to the proposed marketing of your Unit 24 (Lot 25) 265-269 Boundary Street, Coolangatta (Rainbow Bay)
DJ Stringer Property Services is fully Licensed in both QLD and NSW and only employs experienced and licensed personnel through all divisions and has been servicing the Southern Gold Coast & Tweed districts since 2001.
We uphold the most ethical conduct in all dealings and have sound relationships with all fellow agents, financial institutions, Solicitors and Valuer’s who regularly rely on our extensive market knowledge.
DJ Stringer Property Management portfolio has just surpassed 1,100 properties under management, including our subsidiary holiday company Gold Coast Holiday Homes.
In addition, we are proud to be the region’s leading independent agency as well as being named 5 years in a row by REB as one of Australia’s top 100 agents.
We look forward to working closely with you to achieve an optimum sale price and discussing this proposal with you in further detail.
Kind
Regards
David Stringer Principal
0418 150 731
david@djstringer.com.au
PROPERTY PARTICULARS
The subject property has a total floor area of approximately 428m2 including balcony and rooftop terrace.
ACHIEVABLE ESTIMATED SALES PRICE RANGES
• Completion value likely in the vicinity of $3.5M.
• Estimated construction / renovation based on approx. $3000m2 for internals approx. 200m2 = $600k + external 228m2 @ $1500 = $342k / total $942k.
• As is’ price within the range of $2.250M-$2.5M.
METHOD OF SALE
There are 3 main methods of sale that you could adopt for your property.
1. Private Treaty with a set list price or guide
2. Public Auction (on site)
3. Expression of Interest (usually with a closing date)
We feel an onsite Auction method of sale is recommended in this instance. This is largely due to the following reasons.
• A unique opportunity that would appeal to a those with vision & speculation, to capitalise on the broad offerings of the apartment
• Allow buyers to compete face to face, (unlike an EOI method) which should ultimately drive the eventual sale price to an optimum level
• Avoiding placing an initial list price in the case of a Private Treaty method, that may be subject to scrutiny
• Allow us to gauge the level of enquiry & feedback during the Auction campaign
As advised, should the seller wish to adopt another method of sale such as a private treaty and or a different price expectation, we are happy to discuss this with you in more detail.
TIMING
From time of instruction, we propose an initial 6-week Auction campaign as set out below.
• Marketing preparation (1 week)
• Auction to include 4 Saturday open homes & private appointments (4 weeks)
• Auction (week 6)
From time of instruction, we would require 1 week to arrange photo shoot and the required marketing – as well as handyman to install safety barriers (we can arrange this for you upon request).
Timing of the Sale in light of the Current Market Situation and Other External Factors
External factors, largely as a result of the overseas conflict, the cost of living and interest rates has certainly reduced buyer confidence, the number of buyers and increase of the days on market.
Timing, to yield an optimum price, again is hard to predict – however buyers are looking for unique opportunities now.
MARKETING
We are fortunate to have our own in-house marketing team which customises all marketing to ensure it is fresh and reaches the widest possible target market.
Core marketing for your property will include:
• Professional photography and panoramic drone ............................. $150
• Floor plan for unit $150
• Premier listing on major website portals such as: www.realestate.com.au
www.domain.com.au
• www.realestate.com.au Audience Maximiser – populates through social media
• Large 6’x4’ photographic signage ......................................... $240
• Prestige colour brochures $385
• Access to 25,000 data base / weekly updates for inspections etc Complimentary
• Social media campaigns until sold ......................................... $100
• Prominent window display / main street office in Coolangatta ........ Complimentary
• Auctioneer $880
• Press Advert - Tweed Valley Weekly - 2 full pages $850
TOTAL $6,059
POTENTIAL AND LIKELY BUYER GROUPS
The likely or potential buyers are obviously varied, however would possibly include, builders, general trades persons, buyers’ agents, investors and speculators that buy and flip. The demographic of buyer is also varied and unknown.
RECOMMENDATION
Solicitor / Conveyancer recommendation given the current state of repair of the property and his proficiency in Body Corporate & Property Law
Andrew Costello (Costello Lawyers Kingscliff) (02) 6674 4011 acostello@costellos.au
The Exclusive Agency period is for 90 days to allow for the Auction process and if applicable additional marketing with a list price guide.
• Selling fee 1.5% + GST of (only payable at settlement)
• Marketing as scheduled / payable at settlement or if withdrawn or not sold by DJ Stringer Property Services.
PROFILE - DAVID STRINGER
David John Stringer is the Director and Principal of DJ Stringer Property Services which was established as a ‘Total Real Estate Consultancy‘ firm in 2001.
Originally from Melbourne and amassing 36 years within the real estate industry, David is the ultimate professional and is considered one of the most dynamic and innovative marketing specialists in the industry.
Fully Licensed in both Queensland and New South Wales, David is also a Fellow Member of the Real Estate Institute of QLD.
David has personally sold hundreds of properties of all calibre equating to well over $750,000,000 including some of the region’s highest landmark property sales and has received many local & National industry awards, some of which are noted within this proposal.
David has a wealth of knowledge across all related disciplines, in particular, Property Sales, Valuations, Project Marketing, Development / Acquisition & Feasibility, Property Law, Commercial / Retail Shop Leases, Business Sales and Residential & Commercial Property Management. He is regularly relied upon for providing advice to Property Developers, Financial Institutions, Valuers, National and International Property Investors, as well as regular commentary across many mediums.
When you require honest & factual advice for any real estate matter in a comforting and informative manner, David Stringer is your first choice.
David John Stringer Principal 0418 150 731
david@djstringer.com.au
KEY PERSONNEL
Selling Principal
David Stringer 0418 150 731 david@djstringer.com.au
