COGNITIVE PROCESS Understanding Spaces
• D I K S H A
P I L A N I A •
Exploring the authenticity of “INDIAN CHAI� in different ways.
A small place , with just a counter and an old trunk acting as the whole storage. Trembling hands , heavy utensils but the strong courage. The couple love The old bond The understanding And a base strong.
BASIC UNDERSTANDING Step 1: In the first place, we were required to study our area well so that we get a basic understanding of the main structure of our space, the arrangement, their basic usage of products.
We looked at the basic 3 aspects and elaborated them later: Visceral
Behavorial
Reflective
Small
Disciplined
Sense of Nostalgia
Organised
Limited products
Grandparents
Limited space
Authenticity of CHAI
Couple love
Usage of waste materials
Well mannered
Caring
Limited Seating space
Delivery done by the owner himself
Traditional
Hospitality
Limited utensils
Flimsy cover on top
Now that we are aware of all these 3 aspects , it became easy for us to work in detail considering each aspect in detail , and trying to figure out the problem areas.
STEP 2: To sketch out the details of the store , mapping out their location and capturing all the major aspects of the store in detail.
-Frequent visits were made to the store Sketches were made sitting there -The essence was captured in photographs.
-An interview with the owner was conducted which included basic questions like:
-How much are you able to earn per day? -Do you pursue this work because its your need or because of your own wish? -After all the physical problems you have , how do you manage everything?
-Time was spent with them. -Routine of the whole day was mapped out. -Target audience was sorted. -History of the store was learnt. -Notes were made.
Having done a detailed research about the store , we were now ready to put up our first board presentation which represented all our detailed study of the store . All the sketches were put up and the matter was well mapped out . Since , we were aware of the whole present scenario now of our little store , it was time to compare it with some high end “CHAI” selling stores , so that itt becomes easy for us to map out the lacking areas and the innovations and updates that can be done to our low end store.
STEP 3: Three stores at the high-end were decided and team members were distributed in order to do a complete research on all the stores. Selected stores: -CHAYOS -CHABAR -CHAI POINT Inspecting various “CHAI� selling stores , we decided to work the above mentioned 3 high end stores, each located in different parts of delhi. The steps were repeated and a whole detailed research was done on these stores. This time we were not looking at the problem areas , but just studying out the details in order to come-up with a comparative study between all the stores. The comparative study was based on the following points: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
-Age group -Ambience -Timings -Cost -Attitude towards customer -Activities -User profile -Target customer -Items -Color pallete -Seating space -Visual merchandising -Marketing strategy -Staff -Delivery system -Unique selling point
STEP 4: After doing a comparative study between the high , mid and low end stores , now we were required to dissect our store into two problem areas : -Major problem area -Minor problem area -Major problem area: -This segment of problems consisted of looking at the outer visible problem areas such as : -Seating space -Area of settlement -Delivery issues -Visual appeal of the store Etc. -Minor problem area: -This segment of problems consisted of going to the detail of the store and considering each and every minute aspect so that no stone is left unturned. It consisted of problem areas such as: -Utensils -Seating furniture -Storage space -Electricity Etc.
STEP 5: These problems areas were further sub-categorised into 3 categories: -Pre-preparation stage problems -Preparation stage problem -Delivery stage problems.
Each of the stages were looked at separately and 2 problems per group was decided and distributed among the 6 group members. Each team member was assigned a particular problem segment , which would be his design project and he was required to come up with redesigned concepts which solved the issue. All the problems were sketched out and the work was now started in order to provide our bit to the store and to redesign their space.
STEP 6: A final board presentation along with a power point was presented comprising of all the research work that was done till now. The final problems were decided and individual design project was started. Our group finalised the following 6 problems: -Seating arrangement -Redesigning the main counter -Redesigning the kettle -Kettle holding issues -Holding heavy utensils -Storage space.
PROBLEM 1: Seating arrangement
Design Brief: Looking at the present scenario of the store which comprised of only 2 broken chairs which served the function of seating , a need to redesign the seating space was considered , keeping in mind the production cost.
Problem area: Designing new seating furniture using waste material as the store was a low end store and so there was a constraint on the amount of money invested.
Solution: Designing of chairs and seating furniture was implemented using old drums and tyres , which solved the issue of money constraint as a minimal amount of money was required to be invested . The aura of the store was kept in mind and nothing too fancy was designed.
Existing product:
Solution sketches: SOLUTION 1:
Materials Required: -Used Drum - Clothes stuffed with cotton -Raw wood
This seating arrangement has been designed keeping in mind the money constraint as it uses all the waste products : 1. The outer structure has been designed from an used drum. 2. The cushion has been stitched using worn out clothes and cotton. 3. The stand for keeping tea and other products has been designed using raw wood. 4. This seating furniture appeals to the customer as it is very innovative and compliments the look of the store outlet
SOLUTION 2:
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Materials Required: -Old tyre -Worn out clothes -Cotton to stuff This seating arrangement has been designed keeping in mind the money constraint as it uses all the waste products : 1. The outer structure has been designed from used tyres. 2. The cushion has been stitched using worn out clothes and cotton. 3. A hole is cut into the tyre so that it acts as an holder for cups This seating furniture appeals to the customer as it is very comfortable and cozy and compliments the rusty look of the store outlet.
SOLUTION 3:
Materials Required: -Old tyre -Worn out clothes -Cotton to stuff -An old drum This seating arrangement has been designed keeping in mind the money constraint as it uses all the waste products : 1. The outer structure has been designed from an old drum by cutting out required portion. 2. The cushion has been stitched using worn out clothes and cotton. 3. Two tyres have been stacked one above the other in order to provide height. ADDITIONAL FEATURE: The tyres can be removed or added according to the customer’s requirement of height. This seating furniture appeals to the customer as it is very innovative and compliments the rusty look of the store outlet.
SOLUTION 4:
Materials Required: -Old tyre -Old trolley tyres -Yarns -An old belt. This seating arrangement has been designed keeping in mind the money constraint as it uses all the waste products : 1. The outer structure has been designed from an used tyre. 2. The inner hole of the tyre has been stitched together using yarns in order to cover up the cavity , so that it can be used for seating or keeping products. 3. Old trolley tyres have been added to provide movement. 4. An old belt has been used to act as a holding device to pull. This seating furniture appeals to the customer as it is very innovative and compliments the rusty look of the store outlet.it is also multifunctional as it can be used for seating as well as delivery.
SOLUTION 5:
Materials Required: -Raw wood. -Old chair stands -Buckels. This seating arrangement has been designed keeping in mind the money constraint as it uses all the waste products : 1. The outer structure has been designed using raw wood. 2. Many planks of raw wood have been attached together using buckels 3. These buckels can be used to close or open the table as required according to the area. 4. Old chair stand has been added in order to act as stand for the table. This seating furniture appeals to the customer as it is very innovative and compliments the rusty look of the store outlet.it is also multifunctional as it can be used for seating as well as delivery.