May 2015 by Digital Terminal

INDIA’S LEADING IT NEWS MAGAZINE

DT w w w .d ig ita l ter minal.in

DIGITAL TERMINAL www.digitalterminal.in

Volume - 6

Issue-10

1- 15 May 2015

Fortnightly

` 25

INDIA’S LEADING IT NEWS MAGAZINE

DT DIGITAL TERMINAL

Launch Pad ECS Unveils Mini PC – LIVA X in India

CONTENT Vol-6, Issue-10,4Th May-2015

10 PUBLISHER & EDITOR : Rajeev Ranjan EXECUTIVE EDITOR : Jyoti Janda ASSOCIATE EDITOR : Rita Sharma EDITORIAL COORDINATOR : Nidhi Tyagi CONSULTING ART DIRECTION : Vikas Sharma VISUALISER : Akriti Arora SENIOR GRAPHIC DESIGNER : Vikash Kumar GRAPHIC DESIGNER : Gopal Mandal ADMINISTRATOR HEAD : Priyanka Singh PRODUCTION HEAD : Rajiv Singh MARKETING EXECUTIVE : Balvinder Singh Circulation : Priyanka

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Appointments Acer Assigns Chandrahas Panigrahi as Business Head HP Enterprise Appoints iValue as National VAD

Editor

: Editor@digitalterminal.in Rajeev@digitalterminal.in

Marketing

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Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers Pvt. Ltd. C-105, Naraina Industrial Area, Phase I, New Delhi. Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever.

1-15 MAY 2015

12 Product Shelf

HyperX SSD HP x755w Flash Drive Sony Bluetooth Speaker Samsung SSD T1

16 Just In

Newsbyte

Epson Bags Three Prestigious TIPA Awards

Zebronics Enters into TV Market

MAIT Successfully Concluded National Conclave

Brother Brings New Ink Refill Tank Printer Series

18 For any Editorial & Marketing support

Interview

‘Our goal is to recruit partners that are wellaligned with our software solutions’

Mobility Buzz Panasonic Launches ELUGA L 4G

LAVA International Crosses USD 1 Billion Revenue Mark

DT Review iBall Slide Brace X1 Tablet

Channel Buzz Emerson Network Power Announces the ‘Score To Win’ Program Eaton Launches Mobile Technology Day for Partners

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Big Byte

Prices of PCs to Rise by Up to 10 Percent in 2015

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Launch Pad

Ecs Unveils Mini Pc – Liva X In India Windows version with 32GB eMMC storage and 2GB DDR3L for MRP of INR 14,900, and that it comes with Windows 8.1 L-R-Rajesh Goenka, VP Marketing & Sales Rashi Peripherals ,Amit Khanna,Assistant manager, Flipkart.com,Rajshekhar Bhatt, Country Manager, ECS India and ,Rajendra Bedi- Business Manager Tablet & Mini PC Inte

litegroup Computer System (ECS) launched latest mini PC – LIVA X, a fan-less design, zero noise and power saving smallsize computer. Adopting Intel® Bay-Trail M SOC and 15W ultra-low power design; supporting Windows 8.1, Windows 7, Linux, and Ubuntu operating systems. Moreover, could upgrade to Windows 10 for free once available. Sunny Yang, ECS General Manager, said,” We believe that the concept of mini PC is a fast growing trend within the Indian tech-savvy community. Users who are at home, even at office are looking for the most convenient way to enjoy video, music, gaming of course and business PC usage. The end user need which should be designed to provide the best possible video and audio, ensure extremely efficient power consumption, offer sufficient cooling, and maintain low noise levels. People want the truly entertainment and stylish look in small size without compromising on performance for home and office. I can proudly say that only LIVA X can make it happen. Meanwhile, we are delighted that we have been associated with Amazon. in and Flipkart in India. It’s a great movement for us to go deep into Indian market.” “Intel has always strived to bring the best of computing technology to its consumers, across form-factors. 6

1-15 MAY 2015

We would like to congratulate ECS on the launch of the Intel® Processor powered Liva X- Mini PC, which achieves the idea balance between great performance, energy efficiency and battery life.” said Amit Gupta, Director Business Development, Intel South Asia. “We are very happy to be the partner of choice for ECS and offer our customers the new LIVA X Mini PC. We see this as a great opportunity to offer customers across India – even those residing in the remote areas of the countrythe ease, convenience & joy of experiencing this unique product.” said Samir Kumar, Director Category Management, Amazon India. “We have over 20 million products across 70+ categories. The wide selection of computing products featured at flipkart.com will now offer a whole new PC experience with the launch of the LIVA X Mini-PC.” said spokesperson from Flipkart.com, India’s leading e-commerce marketplace. Windows version with 32GB eMMC storage and 2GB DDR3L for MRP of INR 14,900, and that it comes with Windows 8.1, on the other hand, 32GB eMMC storage and 2GB DDR3L without OS for MRP of INR 11,900. The price for the mini PC is never been that competitive in India. LIVA series will be able to give a strategic thrust to the feature rich Mini PC product

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line with improved technology to a higher level. With ECS creative and reliability we are looking ahead to see these products set the benchmark in India.

No noise thermal design

The LIVA X features a no noise thermal design, providing a real silent Mini-PC. Enjoy it without any noise. Thanks to Intel new Bay Trail-M SOC 22nm processor. LIVA X features ultra-low power consumption, only 1/10 traditional desktop usage.

LIVA fits everywhere

The power of a 64-bit Dual core 2.25 GHz machine with 4GB DDR3, 64 GB eMMC, WiFi, Bluetooth, USB 3.0 and mSATA. And it’s smaller than your mouse! Thanks to the native VESA mount, you can place the LIVA X practically anywhere behind displays, monitors and TVs. This doesn’t only save space, but it’s also the easiest way to create a “cable-free” environment.

Windows 8.1 inside!

With the anticipation and excitement to have Windows-Based Mini PC, LIVA X is proud to bring you the latest Windows 8.1 with BING OS (optional) to ensure you a pleasant user experience.

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HP recommends

POWER

UP YOUR BUSINESS WITH HP BUSINESS NOTEBOOK HP EliteDesk 800 TWR Desktop PC Intel® Core™ i7-4790 Processor (8M Cache, up to 4.00 GHz) 4 GB DDR3 RAM 1 TB 7200 rpm Had Disk Sata DVD-RW LS NVIDIA NVS 315 1GB Graphics Card Genuine Windows 8.1 Pro 64 Bit Downgraded to Win 7 Pro 64 Bit HP 18.5-inch Widescreen LED Monitor 3 year Onsite warranty

Price: ` 67990.00 *

HP 240 G3 Notebook PC

HP 250 G3 Notebook PC

Intel® Core™ i3-5005U Processor (3M Cache, 2.00 GHz) 4 GB 1333 MHz DDR3 RAM, 500 GB SATA HARD DISK DVD+/-RW SuperMulti DL LightScribe HD Webcam Free DOS 1 year onsite Warranty with Accidental Damage

Intel celeron processor N2830 4 GB 1333 MHz DDR3 RAM, 500 SATA HARD DISK DVD+/-RW SuperMulti DL LightScribe HD Webcam Windows 8.1 EM 64 1 year Onsite warranty

Price: ` 23490.00*

Price: ` 28990.00*

HP 245 G2 Notebook PC

HP ProBook 6570b Notebook PC

AMD A4-5000 processor 2 GB 1333 MHz DDR3 RAM, 500 SATA HARD DISK DVD+/-RW SuperMulti DL LightScribe HD Webcam Ubuntu 1 year warranty

Intel® Core™ i5-3320M Processor (3M Cache, up to 3.30 GHz) 4 GB 1333 MHz DDR3 RAM, 500 GB SATA HARD DISK DVD+/-RW SuperMulti DL LightScribe With Serial Port Windows 8 Pro 64 BIt 1 year onsite Warranty

Price: ` 20990.00*

Price: ` 48490.00*

Graphline Computers (P) Ltd. Available only at:

Authorized Sales & Service Delivery Partner 107,1st Floor, Shankar Road Market, New Rajender Nagar, New Delhi-110060 Ph: 011-49499900-100, 28744091 Fax: 011-28742393 Email:dpsinha@graphlinecomputers.com

Branch ce: office:

204A - II floor Skylark Building 60, Nehru Place, New Delhi 110019 Ph: 011-41306711, Fax: 011-26213786 *Tax Extra, Free HP Carry bag with every Laptop. For Channel Enquiry please contact: dk@graphlinecomputers.com

CIN NO: U72200BR1989PTC003613

Interview

Our goal is to recruit partners that are well-aligned with our software solutions Shibu Paul Regional Sales Director – India, ME and SEA at Array Networks runs us through the company’s channel plans and tells how they are moving ahead with the help of the Channel Partners. How do you rate the growth of your company last year?

We are glad to announce that in previous year Array added a good number of customers. But honestly speaking unlike 2013, in 2014 we did not bag any million dollar deal. And it affected our company by bringing down our average sales value. But it’s not going to continue this year. Actually last year was neither too bad nor too good. It was somewhere in-between. We are going to make sure that we would satisfy our clients to fullest with our best-in-class products and services this year.

In what ways did the channel help you?

Channel partners play a critical role in supporting our overall strategy. Our goal is to recruit partners that are well-aligned with our software solutions and have considerable vertical market expertise. Channel partners help us understand exactly what the manufacturer offers as a part of its program and the expectations, as a reseller or channel partner, will need to meet and exceed. Moreover channel partners help us getting visibility in market. Basically, partners programs give the opportunity to promote our products or services. Joining with channel partner program, we are benefitted by receiving product and marketing training, discounts, technical support, lead generation tools etc.

What is your go-to-market strategy in 2015? How different would it be from 2014?

The forthcoming year 2015 will see strategic changes in order to counter and make up for the shortcomings in 2014. Channels will find a big push plus identifying new solution partners and developing strong pipeline will be our priority. Another major strategic development that we intend on carrying out is identifying Original Equipment Manufacturers (OEM) and partner with them to create joint propositions.

How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

We have found a strong foothold in the market. Tier 2 cities are of great importance from a sales perspective. Tier 3 and Tier 4 cities help us in establishing a strong support system.

1-15 MAY 2015

SHIBU PAUL Regional,Sales Director India ME and SEA Array Networks

Why should your channel partners feel motivated?

Not only are our products specific to the Indian market but we have also been able to provide apt support and strong profit margins to our channel partners. We compete with the global players who have absolutely little focus on the local needs. That is where Array Networks has the competitive edge; we identify the local needs and provide solutions accordingly. We provide more technical and support resources.

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1-15 MAY 2015

Appointments iREVO Appoints Rajan Sharma as VP Sales

Acer Assigns Chandrahas Panigrahi as Business Head

cer announced the appointment of a Business Head for its Consumer Business Group in India. Mr. Chandrahas Panigrahi has joined Acer as Senior Director – Consumer Business . As part of his primary responsibilities, Mr. Panigrahi will be heading the Consumer Business Group which includes the consumer product management team, retail management team, e-Commerce, modern trade and distribution teams. Chandrahas would be reporting directly to Mr. Harish Kohli, Managing Director, Acer India. Acer has been at the forefront of major innovations when it comes to consumer technology. Towards consolidating its leadership position in India, Acer is determined to strengthen its focus on regaining its market share in the consumer products segment. Commenting on the appointment, Mr. Harish Kohli, Managing Director, Acer India said, “We welcome Chandrahas aboard the dynamic Acer team. Chandrahas’ leadership style and core competencies match Acer’s synergies and we are excited to have someone like him amongst us. India is a very dynamic market with and we are looking forward to leveraging Chandrahas’ rich experiences and deep learning in the consumer domain. Chandrahas would help to bring intensive focus to our consumer business and strengthen our retail roadmap in India as well.”

Revo Multimedia announced the appointment of Mr. Rajan Sharma as Vice President, Sales for iRevo Multimedia. In his new role Rajan will lead Channel Business, Retail, Online and all B2B sales activities across India and SAARC region. Speaking on the appointment Mr. Dhimant Bhayani, Founder & CEO iRevo said, “Rajan brings in significant knowledge and experience in the channel business. With growing reach of cost effective high speed Wired broadband, demand for Smart Internet devices and associated services is growing. Indian market is beginning to adapt the way it looks at iRevo smart devices with Cloud platform. We believe that there is a tremendous opportunity for iRevo to serve customers in this emerging segment. With Rajan coming on board, we will be accelerating our channel reach and also penetrate B2B opportunities. We are very excited about him coming onboard and leading these efforts pan India and in SAARC region.” iRevo SmartTV powered by iRevo Cloud is priced at an MRP of Rs. 8,499 with Air Mouse and Rs. 7,499 with IR Remote. MRP for iRevo SmartPC with wireless keyboard and mouse starts at Rs. 7,999. All the devices come with 1 Year warranty and will be available all across the country through the leading outlets and major online shopping portals.

BenQ India Announces Partnership with Iris Computers

ViewSonic Appoints Pradeep Thamman as the Country Head

enQ announced its tie-up with Iris computers, one of the largest domestic IT distribution companies in India as their National Distributor. With the association Iris Computers is entitled to distribute the entire range of projectors and monitors from BenQ India. With its headquarter in New Delhi, Iris has more than 35 billing locations across countries which have full – fledged offices having sales, operations and finance team to support channel partners in fulfilling their customer orders. Today its channel base consists of 2500 channel partners, aggregators, regional distributors & large SI partners to whom they supply high end technological products to passive networking solutions. Speaking on the association Mr. Vishal Sopory, Chief Executive Office, Iris Computers Ltd said "It is an honor to partner with a global brand in digital lifestyle space like BenQ in India. This association is surely going to be beneficial for both of us. Our market penetration strategy and BenQ’s solutions forms a perfect blend to cater the wider consumer and corporate technology market. We look forward to a long and enriching relationship with BenQ”

1-15 MAY 2015

iewSonic Corp., recently announced Pradeep Thamman as its new Country Head. Thamman has a diverse experience of handling various products in the gamut of IT Hardware, Mobility and Software across India. Welcoming Pradeep Thamman’s appointment as the Country Head for India, Kelvin Lee, ViewSonic Asia Pacific Sales Director said, “We are excited to have Pradeep on board with ViewSonic in India. We look forward to Pradeep driving and supporting ViewSonic’s growth in India. He has an excellent track record and experience in handling sales and distribution.” Pradeep has close to 17 years of industry experience. Before joining ViewSonic, Pradeep was with Sahara Computer (pty) Ltd as Country Head, Sales, South Africa & Sahara Sub continent. He has also worked with SES Technologies Ltd and BenQ India in different roles

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Appointments NNR IT Solutions Appoints Sales Head

r. K Shiv Shankar & Mr. Ashok Mohanty have joined Mr. Jagannath Patnaik at NNR IT Solutions to head the sales and get alliances for Max Secure Antivirus. The trio of Jagannath, Shivshankar and Ashok are regarded as very strong team in developing markets for security products and taking the brands to top position. Mr. Ashok will be handling Mobility products besides overlooking markets of East and North, while Shivshankar will take care of alliances, online and markets of South and West for Max Secure Software’s Anti-Virus and Mobile Security range of products. Commenting on getting both the gogetters into his Team Mr.JagannathPatnaik CEO NNR IT Solutions said “I am happy and glad to welcome back Ashok and ShivShankar into my team and I am sure with their strong connect in channels we shall be able to get to our Goal of getting to top 3 position this year becomes a strong possibility. This will also boost us to help project Make in India a success story in AV Segment. I am sure we shall be taking over major foreign player’s market share this year”. Commenting on this occasion, Mr. Sanjay Pradhan, Founder & CEO - Max Secure Software said, “We are happy to get both these channel specialists into our team and definitely help us to reach out to a large number of channel partners in India.”

HP Enterprise Appoints iValue as National VAD

Value InfoSolutions announced its appointment as Value Added Distributor for HP Enterprise Security offerings, across India.iValue focus has been to help Business identify, protect, comply and manage "Digital Assets" which are "Business Differentiators", to ensure profitable growth. HP Enterprise Security offerings are compelling and complimenting to iValue's portfolio and enable its partners address business and IT challenges of Customers around Data, Network and Application areas. With 6000+ Customers and 500+ focussed partners, iValue has pre-sales and business development team's for solutions, partners, customer and vertical initiatives. Government and BFSI Vertical team's also engage Consultants to shape IT needs of Customers at pre-RFP stage, through a consultative approach. The core team at iValue has been focussed in Networking, Security and Storage offerings over 15+ years. iValue plans to leverage its relationship in the eco system to maximize growth opportunities for HP Enterprise Security solutions, through its focussed Partner's. Mr Subodh Anchan, Director Vendor & Channel Alliances at iValue InfoSolutions said, "We see high synergy in HP Enterprise offerings, adding value to our approach to help business protect data, network, application along with meeting evolving compliance needs, through this partnership."

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Product Shelf

HyperX SSD

yperX®, a division of Kingston Technology, has announces HyperX Savage, its next-generation SATA Rev. 3 (6Gb/s) SSD. HyperX Savage is powered by the Phison S10 quad-core, eight-channel controller delivering incredible read/ write speeds for both compressible and incompressible data, as well as high IOPS. It replaces the highly successful HyperX 3K SSD. HyperX Savage is the fastest SATAbased SSD in the HyperX family. With sequential speeds of up to 560MB/s read and 530MB/s write, and IOPS of up to 100,000 read and 89,000 write, HyperX Savage offers higher performance, ultra-responsive multitasking and an overall faster system. It features an eye-catching red steel and aluminum case with a low profile to fit most notebooks, desktops and small-form factor PC builds. This new design continues the HyperX trend as a leader in stylish gaming products. HyperX Savage will soon be available in India with 120GB, 240GB, 480GB and 960GB capacities.

Transcend DrivePro

HP x755w Flash Drive

ranscend Information announced the release of its DrivePro 220 Car Video Recorder. Featuring a built-in GPS receiver and Wi-Fi connectivity, a large F/1.8 aperture, a wide 130° viewing angle, a built-in battery and a G-sensor emergency recording function, the DrivePro 220 provides its users with optimum protection on the road.Featuring a large F/1.8 aperture, the DrivePro 220 can automatically adjust for different lighting conditions and capture all details of an incident, including license plates, during either daytime or nighttime. The DrivePro 220's camera integrates a wide 130° viewing angle and a Full HD imaging sensor for clear and smooth 1080p (30fps) recordings. DrivePro 220's built-in GPS receiver can log GPS coordinates, date and time into the recorded video footage. Thanks to its built-in Wi-Fi and supported by the free downloadable DrivePro App, for Apple iOS and Android devices, the DrivePro 220 can be operated by a passenger as the driver gets on with the task of driving. Transcend's DrivePro220 Car Video Recorder (Rs. 11990) carries Transcend's two-year warranty.

ow store and transfer large files faster than ever with plenty of room to spare with the HP x755w. PNY Technologies, world renowned manufacturing giant for USB and Memory products, has officially released the massive 128/256GB memory sized HP x755w on the global market. With USB 3.0 specification, enjoy next generation speed performance with transfer speeds up to 10X faster than any other standard USB 2.0 Flash Drives available. With up to 128/256GB of memory space, it’s the perfect solution for easily storing and quickly transferring all your large documents, highresolution photos, HD videos, and more. The drive is ideal for students or working professionals who need to store large amounts of data every day for school projects or work projects. Now available in 128GB and 256GB memory space, perfect for storing all the large media files or software applications. It comes backed with a promised warranty of 2 years within the date of purchase. The HP x755w is light in weight, but big on performance.

TP-LINK Archer C9

P-LINK has announced the launch of its fastest-to-date dual band wireless gigabit cable router: Archer C9. Offering connectivity speeds of up to 1.9Gbps, the router is designed to provide superior Internet connectivity throughout the home for seamless online gaming, music and HD video streaming plus mobile connectivity. Archer C9’s integrated Shield Cover reduces interference and priorities traffic for lag-free streaming and gaming as multiple devices and applications connect to the network simultaneously. The set-up of Archer C9 is quick and hassle free with an easy setup assistant. Parents also benefit from both black and white list URL blocking to restrict access and protect children. In addition, guest network access provides secure Wi-Fi connectivity to visitors requiring wireless. This new router will help unleash the full functionality of their gaming consoles and smart TVs, providing a seamless experience for customers who want to watch the latest TV shows whilst browsing the Internet and chatting to friends through social media networks. 12

1-15 MAY 2015

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Product Shelf

Samsung SSD T1

amsung Electronics Co unveiled the Samsung Portable SSD T1, a stylish, external portable solid state drive (SSD) that represents a new standard of storage for digital life. Designed for speed and security along with style, the Portable SSD T1 is ideal for business travellers, creative professionals and content creators with a need for secure local storage they can take on-the-go and use to quickly transfer large amounts of data. The benefit of the new Portable SSD T1 over regular hard drives is the amount of time that users save in copying or accessing their data. The write speed is as responsive as an internal SSD and up to 100 times faster than an external hard disk drive. For users of heavy files like video, this can help in increasing productivity significantly. The new portable SSDs would enrich the lives of consumers as well as enterprises from different walks of life including gamers, media, movie production, architects, and designers among others.

Sony Bluetooth Speaker

Essot Power Bank

ony India launched the all new portable bluetooth speaker- SRS-X11 and SRS-X55. These sleek and trendy speakers make it easier than ever for the music lover to conveniently listen to and share their favorite tracks in great sound quality. In their compact designs and a variety of colors , the two new bluetooth speaker, SRS-X11and SRS-X55,combine powerful sound quality with BluetoothÂŽ and NFCâ&#x201E;˘,enabling users to instantly connect their smart device and stream music wherever they are. These stylishly designed speakers can be even used as speaker phones to conveniently answer calls, all while enjoying favorite tracks. Users can enjoy their music wirelessly all day long with a built-in rechargeable battery that lasts approximately 12 hours. The SRS-X11 will come with a supplied silicon strap for easier portability and will be available in 4 colors variants - black, white, red and blue.

ssot launches Credit Card S h a p e Power Bank PwerHorsez2600C. Its ultra slim and compact design coupled with its light weight makes it easy to use and carry, making it a perfect fit for any wallet. The portable device is 6.75mm thin and the petite body encases a 2,600mAh battery that holds the capacity of completing a full cycle charge of most smartphones. It also comes with an LED indicator that indicates the charge left in the device. This device comes integrated with a Micro-USB smartphone cable which eliminates the need to carry a separate cable as it has an inbuilt one and a compartment to store. Now stay charged and connected all the way through with the handy yet absolutely potent Power Bank from Essot. The product is available on FlipKart.com and Amazon.com at an MRP of Rs. 499.

NETGEAR N600 Router

he NETGEAR N600 Dual-Band Wi-Fi Router offers you a simultaneous dual-band Wireless-N connection, giving you faster speeds, a better connection, and less interference than other routers. Get the speed you need for high-data transfers at your home or office, so you have more time to play or work. With a variety of features that enhance your Internet experience, including dedicated Wi-Fi for gaming and video, the NETGEAR WNDR3400 makes you browsing experience less frustrating and more productive. The NETGEAR N600 Dual-Band Wi-Fi Router provides you with an easy option for sharing files across your network. Simply plug in any portable USB storage device to the router, and its ReadyShare feature gives users on your network immediate access to files, photos, documents, music, and more. Priced at Rs. 4300 only, NETGEAR WDNR3400 is available with the authorized distributors of NETGEAR across India. DIGITAL TERMINAL

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1-15 MAY 2015

Newsbyte Epson Bags Three Prestigious TIPA Awards

ditors and journalists from photography magazines around the world have recognized three Epson products in the prestigious TIPA Awards 2015. The winning Epson products this year were the Epson SureColor P600, which was named "Best Photo Printer," the Epson EH-LS10000, which was named "Best Photo Projector," and the Epson Perfection V850 Pro, which won the award for "Best Photo Scanner." TIPA - the Technical Image Press Association - judges the innovation, technology, design, ease-of-use and price-to-performance ratio of products launched in a 12-month period to develop a shortlist and winner for each award category. With members in nine European countries plus Australia, Canada, China, India, South Africa, Brazil and the USA, TIPA is one of the largest and most influential photographic and imaging press associations in the world. Winning the three 2015 awards means that Epson has now received a total of 37 awards from TIPA for technologies and imaging products, including inkjet printers, inks, scanners and projectors, since 1997.

Lenovo Boosts X6 Server Systems Solutions

enovo announced an update to its flagship portfolio of scalable, highperformance X6 servers along with an array of prequalified ISV enterprise solutions including offerings optimized for SAP® HANA. Updated Lenovo X6 server systems, with just released record-setting performance results, include two Flex System™ X6 Compute Nodes and a pair of System x® rack servers, both managed by Lenovo XClarity™, the company’s recently announced systems management offering. These powerful new solutions improve performance and speed deployment of demanding workloads such as cloud, database, ERP, virtualization, and business analytics. “The rapid pace of change in today’s enterprise data center environment is stressing infrastructure technologies and IT budgets,” said Darrel Ward, vice president, Enterprise Marketing and Storage Business Unit. “Lenovo’s new X6 servers provide the performance, agility, and resiliency needed for mission-critical applications, while simultaneously providing your business with the advantage to win in an extremely competitive environment.”

Transcend Bags Taiwan Excellence Award 2015

ranscend Information, announce that five of its cutting-edge products were awarded the "2015 Taiwan Excellence Award." The award-winning products include: the DrivePro 200 Car Video Recorder, the JetDrive SSD Upgrade Kits, the JetDrive Lite Storage Expansion Cards, the JetFlash 380 USB OTG Flash Drive, and the JetFlash 710 SuperSpeed and USB 3.0 Flash Drive. DrivePro 200 Car Video Recorder is equipped with F2.0 aperture lens and an extra wide angle camera, the DrivePro 200 captures crystal-clear Full HD video efficiently either under strong sunlight or at night. In addition, the DrivePro 200 even includes WiFi connectivity to let the user’s stream, download, and share videos whenever needed, which is perfect for reporting the incidents to the insurance companies or the police.

1-15 MAY 2015

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Capgemini Announced Acquisition Plan for IGATE

apgemini and IGATE announced that they have entered into a definitive merger agreement under which Capgemini will acquire IGATE for a cash consideration of $48 per share. The transaction will amount to $4.0 billion and is expected to be immediately accretive to Capgemini’s normalized Earnings Per Share (EPS). The merger agreement has been approved unanimously by both Capgemini’s and IGATE’s Board of Directors. The transaction has also been approved by the written consent of shareholders holding a majority of IGATE’s shares. This transaction would lead to a group with an estimated combined revenue of €12.5 billion in 2015, an operating margin above 10% and around 190,000 employees. The combined Group will pass the 100,000 employees landmark in its Rightshore® delivery centers in 2015. This transaction fulfills one of the essential components of Capgemini’s strategy in expanding its presence in the North American market. Ashok Vemuri, CEO of IGATE said: “In Capgemini, we have found a partner that will advance our ability to innovate and build industry solutions that will enhance the value proposition we bring to our clients. In addition, this powerful combination will provide exciting opportunities for our employees to expand their capabilities.”

Iris Records 2600 Cr Revenue in FY 2014-15 IRIS has yet again slammed the tradition of sloopy numbers. Posting a 30% YoY jump in revenue for the 2014-15 fiscal, clocking at a whooping Rs 2600 Crore revenue post its acquirement by InflexionPoint. Iris seemed to have engineered its strategy internally, cleaning the house and making the best use of its handy resources. Sitting at the driver seat, Mr Vishal Sopory, CEO, Iris Computers Ltd, said “ Ours was a simple formula, we just had to comb thru our existing resources on OEMs products and partners, that brought us this result and with better relationships “ With Principals Products and Verticals, Iris went ahead with BenQ Monitors and Projectors, TFT Monitors and PCs with HP and Lenovo Tabs in its bucket. With the coming fiscal, Iris is devising various roadmaps that shall keep the pace going far and beyond.

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Newsbyte

MAIT Successfully Concluded National Conclave

AIT, an apex body representing IT Industry in India in association with TAIT, the premier association of IT Companies in Mumbai organised the ‘National Conclave on IT & Electronics Manufacturing in India’ focused on encouraging entrepreneurship within the ICT Industry to boost local manufacturing in India with an aim to make ‘Make In India’ dream a reality. Hon’ble Cabinet Minister of Industries, Maharashtra Government Shri Subhash Rajaram Desai was the guest of honour at the event with Dignitaries from Central Govt and State Govt of Maharashtra, CEOs of IT Companies and Leadership Team of MAIT. The conclave was themed at ‘IT & Electronics Manufacturing in India – Opportunity for IT Channel Partners, System Integrators and SMEs’ that included the panel discussion on Govt Schemes & Policies, Challenges faced by the IT Manufacturers and Opportunities to Manufacture IT Products in India. It opened with a welcome address by Mr KR Chaube, President, TAIT followed by the Presidential Address of Mr Amar Babu, President, MAIT.

NComputing Leads in Desktop Virtualization in India

Computing announced that it has achieved a significant milestone of deploying over 1.4 million seats1 in India. Customer wins, backed by a unique value-driven proposition and growing relevance in the market for its products across varied sectors like education, small and medium businesses, enterprises, and, government and non-government organisations, have been key factors behind achieving this momentous milestone. Manish Sharma, Vice President, Asia-Pacific, NComputing, Inc., said, “The milestone achieved by NComputing in India is a small step towards achieving 100% computer enablement in the country for the youth and knowledge workers, especially for those located in Tier 2 and Tier 3 cities/ towns, and, the rural and remote areas. While we have a way to go, we are committed to empowering more and more people with computing access so that they become globally competitive.”

GIGABYTE Enables Support for Upcoming 5th Gen Intel® Core™ Processors

IGABYTE TECHNOLOGY is proud to announce their entire line-up of Z97 and H97 motherboards now support the soon-tolaunch 5th Generation Intel® Core™ processors. GIGABYTE engineers have tested and validated all GIGABYTE 9 series motherboards including Z97 and H97 chipset-based motherboards to ensure optimal performance for 5th Generation Intel® Core™ processors. Users wanting to take advantage of all the features of 5th Gen Intel® Core™ processors have to offer at launch, simply need to download the latest UEFI BIOS from the GIGABYTE website. To get the latest UEFI BIOS for your motherboard, please visit the GIGABYTE website: http://www.gigabyte.com/

ASRock Bags COMPUTEX d&I Award 2015 In his Presidential Address Mr Amar Babu, President, MAIT said, “It is a proud moment for me to attend this conclave which MAIT and TAIT have brought it together. We have to see that how can we bring the partners, system integrators’, importers, traders and whole community of business partners with manufacturers to create a much larger IT Hardware eco-system which is much stronger and much more beneficial for the larger objective of enabling IT Manufacturing in the country. I hope that this conclave will create a blueprint for the IT Industry which we can take to other parts of the country. It’s ahuge opportunity for manufacturers and they can look at new areas and new fields in manufacturing. I once again thank MAIT for organising the conclave here in Mumbai”.

DIGITAL TERMINAL

AIPEI, Every year, the largest IT trade fair in Asia – COMPUTEX TAIPEI takes place in Taiwan’s capital. The exhibition includes heaps of new gadgets and innovative designs, however only the best of the best will be awarded with the COMPUTEX d&I award. This year, ASRock has outdone their selves again and won a COMPUTEX d&I award 2015 in the gaming hardware category with Fatal1ty X99X Killer/3.1 motherboard! ASRock Fatal1ty X99X Killer/3.1 is an upgraded model of ASRock’s former most recommended gaming board. As its name suggests, it adopts a Killer LAN chip which automatically detects and accelerates game traffic ahead of other network traffic. But the real difference is that X99X Killer/3.1 is powered by a new X Series OC Socket that unlocks the hidden performance of LGA 2011-3 CPUs. And it also comes with both Type-A and Type-C USB 3.1 ports that not only grants 10Gb/s data rates, but the Type-C port also boasts 3.0 ampere fast charging, the capability of withstanding over 10000 plug and removals, and a reversible design so that connectors may fit either way.

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1-15 MAY 2015

Just In

Brother Brings New Ink Zebronics Enters into TV Refill Tank Printer Series Market

rother International launches a range of Inkjet Multi-Function Centres that features a new Refill Tank System. This exciting series introduces low cost ink bottles with ultra-high 6000 page-yield#, and a smart design with embedded tank that takes the hassle out of ink refilling. The latest offering from Brother comprises three 3-in-1 inkjet Multi-Function Centres (DCP-T300, DCP-T500W, DCP-T700W) In addition, the new range showcases a smart design that helps users simplify the ink refilling process. Firstly, its ink tank cover is conveniently located at the front of the Multi-Function Centre, which allows for easy access to the ink tank, and makes ink refilling effortless for users. Secondly, the embedded ink tank features a seethrough cover at the front, which makes it easy for users to check how much ink is left. The embedded ink tank design also frees up precious desktop space. Last but not least, the new models improve work productivity with its range of essential functions. For instance, DCP-T700W enhance work efficiency with Automatic Document Feeder*, which allows unattended scanning and copying of multi-page documents quickly and easily. Users may also save resources and share the Multi-Function Centre with a number of users conveniently through Wireless LAN**. “At Brother, we understand customers are often seeking affordable ink when it comes to printing. Whether you’re a personal user, or business user printing from small office home office (SOHO) or small business environment, our competitively-priced ultra-high 6000 page-yield# ink meets the need for low running cost. We are offering extremely low cost per page of only 10 paise per black page” says Mr. Toshiyaki Isayama, Managing Director, Brother International India Pvt. Ltd. “What’s more, with our smart design, our customers benefit from an easy and hassle-free ink refilling experience.”

Aimed at high print volume users who appreciate bigger savings, Brother’s new inkjet Multi-Function Centre range features highly affordable 6000 page-yield# for black ink, which helps users enjoy lower running costs.

1-15 MAY 2015

ebronics India Pvt. Ltd, India’s leading supplier of IT peripherals, Audio/Video products and Surveillance products, announces its extension in the consumer electronics portfolio with a range of LED TV’s in the Indian Markets offering the pictureperfect ‘value for money’ to your viewing experience. Delivering a combination of great aesthetics and superior features, the LED TV’s comes with state-of-theart technology specially crafted for the Indian market. Commenting on the launch of the LED TV’s Mr. Pradeep Doshi, Director, Zebronics India Pvt Ltd says “There has been a transition from the traditional CRTs or LCD TVs to LED TVs. The LED TV Market in India, is very promising and has been witnessing a steep growth but still at a very nascent stage. Zebronics wants to lead the growth of the Industry with its ‘value for money’ LED TVs. Our latest range shall enable the consumers to choose the best LED TV suiting their pocket” Adding further he says, “Understanding the desires of the Tier 2 and 3 cities, we also plan to roll out Smart TVs in smaller sizes for these Cities which have come into reckoning as the growth drivers of the future” Some of the key features of the launched Models include advanced features for your viewing experience. It also delivers exceptional picture quality at all angles and sound, packed with sound monster audio. Company has also plans to launch more TV models upto 152cms(60) in size. All these models are backed with 365 days of warranty and after sales services. The company has 100+ service points along with various field engineers across the country. The product shall be available across all leading retail stores.

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The Sound system of the LED TVs has given Sound Monster boost which enhances the clarity and loudness. The extensive range includes 40cms(16) to 102cms(40) price starting from Rs.6999/-

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Mobility Buzz

Panasonic Launches ELUGA L 4G iBall Unveils Slide 3G i80 Tablet

anasonic has introduced a new feather to its smartphone series “ELUGA” in the Indian market. Equipped with top of the line hardware, the ELUGA smartphone series is known for its design, superior build quality & unique user interface for single hand operation. In line with LTE, the latest incarnation from Panasonic has been introduced keeping in mind the concept of #TAGLIFE which resonates with the sentiment of the youth and calls out for a powerful message that echoes and communicates their personality, thus enabling a change in the Smartphone landscape. the ELUGA L has been designed which features a 6.1mm sleek, light-weighted and a lustrous finish design. Fitted with Corning Gorilla Glass (Front + Back) for protection, the phone also features a 12.7 cm (5) HD IPS display to render sharp and vivid visuals. Featuring a 64 bit 1.2 GHz Qualcomm Snapdragon Quad Core processor with 1GB RAM, the ELUGA L. With the latest in mobile technology, itis equipped with 4G/LTE technology in the phone. The device is powered with 8MP Rear Camera and the 5MP Selfie Front Camera featuring BLINK PLAY Technology.

Ball launches its first Intel Processor tablet with Android OS – iBall Slide 3G-i80. Packed with an incredible performance, captivating graphics and robust features iBall Slide 3G i80 with the powerful Intel processor enables exciting device competencies. The Tablet with its exclusive textured design on back cover scores full in its appearances. Intel Atom Processor Z3735F (2M Cache, up to 1.83 GHz) with 4 cores and 4 threads and Intel 64 that offers 64 bit computing. Builtin 3G SIM , 8-inch Full-Capacitive Multi-Touch display, with 1280 x 800 pixels & the superior IPS screen with HD resolution for Video, Games and reading, 5MP AF rear Camera and 2MP front facing best suited for capturing selfies and video chatting. It also offers optimum amount of storage with 16GB built-in, which is further expandable up to 32 GB via the Micro SD card. It has 1GB RAM built-in. Designed with battery longevity in mind, 4400 mAh is one metric that truly affects the aspects of 3G i80 functionality. HDMI port allows connecting the Tablet to projector and TV for presentations, watching movies and videos. It has wide connectivity options, which include – Wi-Fi, Micro USB Port, Micro HDMI port, Bluetooth, USB OTG Function and Voice Calling. The product shall be available across India at all leading retail stores shortly. It is priced very aggressively at best buy price of Rs 10,499.

Lenovo Introduces P70 and A5000 in Power Play Series

makes this device all the more exciting is its splash-proof nano coating that offers excellent protection from rain, snow and spills. Boasting a vibrant 12.7 cms (5”) HD IPS display, this smartphone enhances the overall visual experience. The device has a 2MP font camera and 8 MP rear camera with autofocus and LED flash with brilliant picture quality and effervescent colour reproduction. This dual-SIM phone is available in deep black and white colour variants, packed in a neat design, making it an ideal choice for youth. Available at all Lenovo Retail stores, Lenovo A5000 smartphone is priced at Rs. 9999/- and is available in black and white color variants. Lenovo P70 is priced at Rs 15,999/- in deep blue color variant.

enovo introduced P70 and A5000 smartphone in India. Lenovo has brought these devices to the Indian market keeping in mind consumer’s preference for choosing a smartphone with enhanced battery life. Lenovo P70 is powered by a 1.7GHz octa-core MediaTek (MT6752) processor coupled with 2GB of RAM and Mali T760-MP2 GPU. It comes with 16GB of inbuilt storage, which is further expandable via microSD card up to 32GB. It sports a 13-megapixel autofocus rear camera with LED flash and a 5-megapixel fixed-focus frontfacing camera. Lenovo A5000 smartphone is an addition to its widely acclaimed ‘A’ series of smartphones packed with features. Powered by best-in-class 4000 mAh battery, the A5000 is ideal for people who are always on-the-go. What

1-15 MAY 2015

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DIGITAL TERMINAL

Mobility Buzz

LAVA International Crosses USD 1 Billion Revenue Mark

Xiaomi Appoints GadgetWood for Service Support

AVA International Limited, announced its achievement of crossing USD 1 billion revenue mark in FY 1415, registering a growth of over 100% over FY13-14. Catering to a vast market segment of smartphones, the company sold more than 26 million handsets and recorded group sales of INR 70 billion in FY 1415. The growth has been fuelled by a three-fold increase in the smartphone segment in comparison to FY 2013-14 with significant contribution coming from international markets. Lava International became the no 2 player amongst the Indian brands in overall handsets as well as in smartphones in FY14-15 . Pursuing its plans to manufacture products in India in line with the ‘Make in India’ initiative, the company has commissioned its assembly line in North India which will be scaled up in this FY. It also announced a phased wise investment plan of INR 1,200 crore for manufacturing and plans to hire 7,000 people in current year to strengthen its business. Commenting on the achievement, Mr. Hari Om Rai, Chairman & Managing Director, LAVA International Limited said, “We are delighted to share that LAVA International Limited has registered more than 100% growth over last year, overachieving the targeted revenue of USD 1 billion. The credit for this stupendous success goes out to all stakeholders who have been a part of this journey including employees, customers, shareholders and commercial partners.”

adgetWood entered into a partnership with Xiaomi, based in China. As a part of the association, GadgetWood will provide pick and drop repair services for Xiaomi smartphones and tablets within the next business day of placing the request. This ensures that all Xiaomi owners in India can now enjoy the fastest repair and after-sales product services, without the hassle of shuttling between service centres. Jayant Jha, Co-Founder and CEO, GadgetWood commented, “The Xiaomi brand has created ripples in the Indian market. With the combined synergies of this globally-reputed brand and GadgetWood, consumers can benefit from a great user experience as well as quick and seamless repair services. The partnership is a testament to the fact that we, at GadgetWood, are committed to solving all technical and usage-related concerns of the Indian consumer through our unmatched services.” Prior to the official announcement of the partnership, GadgetWood ran a pilot programme for two and half months in Delhi-NCR. The programme was a thumping success as over 500 Xiaomi customers used GadgetWood services to repair their smartphones and tablets with alacrity. Through this alliance, GadgetWood will provide assistance to Xiaomi in India through its innovative technology solutions.

Gionee Announces Update for Marathon M2

ionee Smartphones has announced an OverThe-Air update for its Gionee Marathon M2 which brings a bunch of improvements and fixes the reported bugs. The Over-The-Air software update for the device will allow its users to download and install the new updates effortlessly. The Marathon M2 is set for a revamp in terms of its user interface, applications and layout. The update will allow users to attend and ignore the right calls with improved call receiving UI and it also updates the music player app and notification management in the phone. To improve the products and provide better service Gionee is also sharing a questionnaire survey for feedback on the update. With this move Gionee envisions to be able to work on the feedback and enhance the customer experience. DIGITAL TERMINAL

Fly Introduces Fly Snap Smartphone at just Rs. 2,999

ly Mobiles launches a new mobile handset in India in exclusive collaboration with Snapdeal.com, India’s largest online marketplace. The UK based mobile phone brand launches Fly Snap which is the cheapest smartphone in India priced at just Rs. 2,999. Fly Snap is best fitted for first time smartphone users who want to shift from feature phones to smartphones. The Fly Snap is powered with 1.3GHz Quad Core processor which helps multitask faster and enables the Android OS to run smoother and deliver a more fluid gaming & video experience. It has a 5MP built in camera at the back and 2MP front camera, best fit for selfie lovers. It comes with an IPS LCD display ensuring clear & crisp picture from any angle. It also offers 3G connectivity, GPS and Bluetooth. The integrated Google Drive lets you carry your documents wherever you go. Fly Mobiles successfully launched Fly Qik+ in India which is an Octa-core processor phone priced rightly at Rs. 6,999

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1-15 MAY 2015

DT Review

iBALL

SLIDE BRACE X1 TABLET

AL IT IG

PRO

TERM IN A L

Key Specifications:

DUCT

he first thing about iBall Brace X1 need to highlight that with Price Tag of Rs 17999/-, this is the best option for buyers to go for this tab. It gives outstanding performance with Octa Core 1.7GHz processor and 2GB RAM. It has 10.1 inch HD IPS display with 1200 x 800 pixels of resolution. With 13 MP rear camera and 5 MP front camera, pictures quality remains excellent. X1 runs on Android Kitkat 4.4 which is loaded with large 16 GB in-built storage but you can extend up to 32GB through Micro SD Card. The additional storage capacity helps you to stock up the updated heavy duty apps. It has also massive 7800 mAh Li-Polymer battery backup which runs at least 24 hour if you keep on using it. It also support phone calling facility. One important feature for this Tablet is that It has thick cylindrical stand on the bottom side rotating flexibly as per needs. This gives user additional benefit while watching movies, easy Web Conferencing, Video viewing or marathon Reading. It also equipped with dual chambered speakers for superb entertainment. As for the connectivity options, it supports USB tethering, USB Internet, Wi-Fi, Bluetooth, OTG function. It also supports multi languages read and write through in-built multi-language keyboard.

1-15 MAY 2015

Processor : Operating System : Battery capacity : Removable battery : Screen size : Resolution : RAM : Internal storage : Expandable storage : Rear camera : Flash : Front Camera : Wi-Fi : Headphones : NFC : HDMI : Headphones : FM : USB : Charging via Micro-USB : SIMs : 3G : Voice Calling :

1.7GHz octa-core Android Kitkat 4.4 7800 mAh No 10.10â&#x20AC;? 1280x800 pixels 2GB 16GB Yes Upto 32 GB (microSD) 13-megapixel Yes 5-megapixel Yes (802.11 b/ g/ n) 3.5mm No No 3.5mm Yes Micro-USB Yes 2 GSM Yes Yes

Excellent Very Good Good Avaerage Poor

Five Star Four Star Three Star Two Star One Star

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: : : : :

DIGITAL TERMINAL

Channel Buzz

Emerson Network Power Announces the ‘Score To Win’ Program

merson Network Powerannounced the ‘Score To Win’ program for the April-June 2015 quarter. This channel incentive program is designed to offer Indian Network Solution Partners (NSP) and Value Added Reseller (VAR) channel partners higher PAYBACK points for sales of Emerson’s small and micro uninterruptible power supply (UPS) products (up to 20 kVA) during the cricket focused Indian Premier League (IPL) season between April 1 through June 30, 2015. The incentive program has been designed to incorporate a wide range of partners with slabs ranging between 2,080 to 2,08,000 PAYBACK points. Emerson Network Power’s industry leading association with PAYBACK rewards represents a unique opportunity for NSPs and VARs to enhance their earnings driven

D-Link Announces Strategic Business Alliance with GajShield

-Link announces another break-through announcement by entering into exclusive business alliance with GajShield, a leading Network Security Solution provider for Corporate. D-Link will now offer high-end network security solution to meet the protection requirements of modern enterprise’s mission critical infrastructure, and further strengthens its Security product portfolio. In this rapidly evolving technology arena internet security remains a major concern for most Corporates & Enterprise, as IT network determines the operational efficiency & wellbeing of any business set-up. With GajShield on board D-Link will now be offering endto-end network security solution ranging from 25 User UTM to 10000 User UTM, and will cater to SOHO, SMB, SME and Enterprise segment. Gajshield UTM carries Context based Network Data Leakage Prevention, Patent pending Technology, BYOD Security and Enterprise Cloud Security which are major market differentiators. Gajshield is also the first Indian Firewall brand to be certified by ICSA Labs. Sharing his views on this new business alliance, Mr.TusharSighat, Executive Director & CEO – D-Link (India) Ltd. said, “Since past 2 years we at D-Link have made some significant business alliances that has amplified our Enterprise product portfolio. Our association with GajShield is another in the series of strategic tie-up deliberated toward expanding enterprise product portfolio & reinforcing our presence in Network Security segment. D-Link’s robust business infrastructure & holistic approach along with GajShield’s domain expertise in network security will benefit & empower enterprises”

1-15 MAY 2015

by a surge in the demand for small and micro UPS solutions during the summer season as the demand for uninterrupted power supply increases. To further incentivize partners, Emerson is also offering gift vouchers worth Rs. 500/- with the first transaction for Liebert® GXT MT+CX 1/2/3 kVA. Partners can redeem these payback points onwww.PAYBACK.in from across 50 PAYBACK partner brands. Partners can avail the benefits of this program from Emerson’s national distributors- Ingram Micro, and neoteric infomatique ltd. To redeem their points, partners need to login to www.PAYBACK.in with the PAYBACK number provided to them by Emerson after registering themselves at http://EmersonNetworkPower. co.in/edm/AMJScheme/landing/score-to-win.html. For further information and details on Terms & Conditions, partners can contact an Emerson Network Power representative at 1800-209-6070 (toll free) or connect with them on email at: Marketing.India@Emerson. com. All details are also available on Emerson Network Power’s channel portalwww.EmersonNetworkPower. co.in/Channels.

Rashi To Distribute Asus's Commercial Products

sus’s mammoth commercial line is all set to be distributed by the “TRUE VALUE DISTRIBUTOR” itself, Rashi Peripherals. The commercial line would now be available across all lengths and breadths of the nation through Rashi’s impeccable and vast reach throughout the nation. The line comprises of powerful business range of notebooks and desktops built with cutting edge technology. These are enhanced with features to make business achieve new altitudes of growth. Mr. Peter Chang, Regional Head - South Asia & Country Manager – System Business Group - ASUS India said, “Designed to heighten productivity within budget-friendly price points, the ASUSPRO Business Series of devices are built to fulfill the needs of a growing enterprise. These professionally adept Notebook and desktops assure users of smart performance, seamless connectivity, enhanced security and optimum storage capacity. We take delight in presenting these next generation devices to cater to the advanced IT needs have today and are confident of a positive response from users who are looking for a compact but high performing gadget for their daily computing needs.” The commercial series would be made available across class A, B, C & D cities of India. This monumental task has been assigned to Rashi Peripheral’s owing to its stable statistics of fifty three Branch offices and Fifty Eight service centers catering over nine thousand partners. “Rashi is excited to work with Asus on commercial SKU. We have been distributing Asus Notebooks & Desktop to consumer but with the commercial series it is an icing on the cake.” Added Mr. Rajesh Goenka, Vice President Sales and Marketing; Rashi Peripherals

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DIGITAL TERMINAL

Channel Buzz

Trend Micro Kicks Off Day Event Series ‘Play 2 Win’

Zebra Technologies

rend Micro Incorporated is hosting a four-city partner meet from 5 – 8 May 2015 in Bangalore, Chennai, Mumbai and Delhi respectively. The event series titled ‘Play 2 Win’ endeavours to provide channel partners an opportunity to capitalize on the rapidly growing business opportunity for Trend Micro’s market-leading solutions in order to take their business to the next level. The Trend Micro four-city Partner Day event is open to channel partners those are focused on mid-sized to enterprise customers, including resellers, systems integrators, service providers and cloud service providers. Each event consists of updates on Trend Micro’s vision and strategy, as well as the threat landscape, from local Trend Micro leaders. Attendees will also benefit from the Global Partners Program along with separate technical and sales tracks that focus on Trend Micro solutions including 3C solutions comprising Complete User Protection, Cloud and Data Center Security and Custom Defense. The Partners from the four cities will also gain a clear perceptive of how these solutions are integrated with solutions from Trend Micro alliance partners AWS, Microsoft, HP, IBM and VMware.

Zebra Technologies Corporation a announced the creation of a new channel partner program, which will enable and reward growth for Zebra’s channel partners who are investing in driving value for end user customers. Built with input from Zebra’s global partner ecosystem, the new program will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers. Eileen Eck, vice president, Global Channel Strategy, Marketing and Operations, Zebra Technologies said, “Zebra is more committed to the channel than ever before and our new program will provide expanded resources and capabilities - demonstrating the strength of our business and how we are better together. Our partner program will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence.”

Eaton Launches Mobile Technology Day for Partners

ower management company Eaton has inaugurated a Mobile Technology Day at its office in Noida. The Mobile Technology Day is hosted on a fully equipped 45 feet long state-of-the-art trailer exhibiting Eaton solutions for the IT/ ITES industry and data center segment. The initiative is aimed at maximizing the combined strengths of Eaton and HCL Infosystems. This synergy is capable of supporting emerging trends and address rising challenges of the IT/ ITES industry. Through this collaborative initiative, Eaton will demonstrate its industry leading offerings for power distribution, power quality and back-up, lighting and safety solutions to HCL Infosystems’ customers and partners across 14 cities in a duration of two months. Eaton aims to reach out to customers in the BFSI, IT/ ITES and PSU space and create cognizance of Eaton solutions that help in addressing the most vital needs of energy efficiency, better uptime in critical operations and reduced risk to protect people, property and the environment.

DIGITAL TERMINAL

Unveils New Channel Program

Commenting on the partnership Bimal Das, Jointpresident, Enterprise Products Distribution, HCL Infosystems Ltd. said “We are very excited to kick off this unique concept of a mobile product lounge by Eaton that will travel across key cities and micro-markets of the country and reach out to the partner and customer communities, offering a first-hand user experience and creating product awareness. With an increasing demand of energy efficient solutions, creating thrust in the market to leverage from our distribution footprint is key to our mutual growth strategy. We remain dedicated to support Eaton throughout their campaign and will continue our efforts for creating synergy with Eaton in the future.”

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1-15 MAY 2015

Big Byte

Prices of PCs to Rise by Up to 10 % in 2015 Consumer Behaviour

evice vendors will have to raise the prices of PCs to offset the effects of currency devaluation, according to Gartner, Inc. Gartner said prices of PCs in the Eurozone and Japan, in particular, will increase by up to 10 percent during 2015. "We are currently seeing the sharp appreciation of the dollar against most other currencies reflected in companies' earnings results,"said Ranjit Atwal, research director at Gartner. "PC vendors selling to Europe and Japan, where local currencies have fallen up to 20 percent since the start of 2015, have little choice than to raise prices to preserve profits." In 2015, Gartner estimates that end-user spending in constant dollars* in Western Europe will reach $116 billion, a 4 percent increase over 2014. This increase reflects the expected price increases in local currency. "Device vendors will mitigate the impact of their declining "dollarized" profits by taking advantage of single-digit-percentage decreases in PC component costs during 2015, and by selling PCs with fewer features to keep prices down," said Mr. Atwal. "However, vendors' margins will fall, even as they shift their shipment focus to the regions least affected by these currency effects."

In mature markets, PC sales are determined by price and, through 2016, Gartner expects that 30 percent of PC consumers will buy down the price curve. Gartner analysts also expect the following behaviors amongst PC consumers: RANJIT ATWAL, research director at Gartner. • Price-driven consumers (of PCs priced at less than $500) will purchase less expensive PCs with lower specifications to counter price rises. This segment is expected to be 30 percent of the market. • Value-driven consumers (of PCs priced at $500 to $800) will delay purchases due to rising prices. This segment is expected to be 40 percent of the market. • Feature-driven consumers (of PCs priced at over $800) will extend lifetimes by 10 percent to compensate for higher prices, and absorb remaining price increases. This segment is expected to be 30 percent of the market.

In 2015, large businesses will prioritize other IT budgets with currency-driven shortfalls, such as those for software and services, for which they will draw money from the PC budget.

1-15 MAY 2015

Business Behavior

In 2015, large businesses will prioritize other IT budgets with currency-driven shortfalls, such as those for software and services, for which they will draw money from the PC budget. "Large organizations will look to lengthen their PC lifetimes by six months (10 percent) in comparison with 2014, rather than buying less expensive models or removing requirements for key features," said Mr. Atwal. "In addition, purchases of optical drives and optional accessories will disappear." "While we expect large organizations to cut their PC unit purchases by 20 percent during 2015, due to price rises, small businesses will behave like valuedriven consumers and look to purchase consumer PCs instead," Mr. Atwal concluded.

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DIGITAL TERMINAL

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