Digital Terminal Year Book 2016

INDIA’S LEADING IT NEWS MAGAZINE

DT DIGITAL TERMINAL

year book 20 1 6

A HANDBOOK FOR ENTIRE IT BUSINESS Powered by

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content 38

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top 20 india’s it women

Top 10 Tech Trends for 2016

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India’s Top 100 IT Brands DigitaL Terminal year book 2016

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Publisher & Editor Executive Editor Associate Editor Editorial Coordinator Visualiser Senior Graphic Designer Graphic DesigneR Administrator Head Production Head

DIGITAL TERMINAL YEAR BOOK 2016

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Rajeev Ranjan Jyoti Janda Rita Sharma Mahima Tyagi Akriti Arora Vikash Kumar Jasvinder Singh Priyanka Singh Rajiv Singh

RNI No. DELENG/2010/31992 Marketing Executive : Balvinder Singh Circulation : Gopal Kumar

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A-184, 2nd Floor, Jeevan Nagar, Opposite Tikona Park, Maharani Bagh, New Delhi-110014, Ph : 011- 45160276 Email : editorial@digitalterminal.in, info@digitalterminal.in Websites : www.digitalterminal.in, www.dtyearbook.in Not For Sale. Complimentary Copy With Our Digital Terminal January 2016 Issue

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india’s top it leaders BEST BUY

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Channel Roadmap

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119 133 India's Top

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65 Ankesh Kumar – Emerson 66 V P Sajeevan – ESY India 67 Vikram Kalia – Adit Infratel 68 Vinay Shetty - Asus India 70 Sunil Grewal – Gigabyte 71 Arati Naik – Smartlink 72 Rajesh Doshi - Zebronics 73 Anoop Jarial – D-Link 74 Parag Arora – Citrix 75 Manoj Jain – Microtek 76 R K Bansal – Uniline 77 Manish Aher - Targus 78 Sudip De- Doel International 80 S.S. Bassi- Phillips 81 Jagannath Patanaik – NNR IT 82 Manoj Kriplani – Asrock 83 Ketan C Patel – Creative Peripherals

84 Ravi Laskshman – Sakri 85 Subhodeep Bhattacharya – Netgear 86 Subroto Das – Neoteric 87 Prashant Prakash – Global Infonet 88 Gopal Pansari – Savera Marketing 89 Vikram Mehta – V R Infotech 90 Rajesh Goenka – Rashi Peripherals 91 Rajesh Bansal – Fenda Audio 92 Vipul Modi – Abacus 94 Puneet Gupta – STK Accessories 95 Guneet Singh – Portronics 96 Sumeet Kela- Net Protector 97 Ajay Kumar Kedia- Techcom 98 Bipin Thakur – Frontech 100 Pankaj Sachdeva – Adit Infratel 101 Zakir Rangwala – ESS Distribution 102 Chris Chang - Adata

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Publisher's Note 2015 was an eventful year where we witnessed the ebb and swell of the IT industry in a whole new dimension which surprised analysts and think-tanks. The traditional IT players were on a defensive. But some of the new did not hesitate from attempting to change the rules with their ahead-of-the-curve approaches. Players who were considered as the underdogs emerged stronger. Smartphone and surveillance segments brought to the fore some of the new faces. On the enterprise side, the woes of major players like HP, Dell, Acer and others did not vanish completely. PC buying remained challenged globally and so in India. However, many believe that smartphone users will embark upon PCs sooner or later giving impetus to the PC market. This notion or belief might see the light of the day in the near future. But the fact is that these players need to reinvent their business models and look beyond their traditional strengths. Many of them have begun to make moves in the right direction. Dell's EMC buyout is a sign in this direction. HP has also split into two companies realizing the conditions of the market. The attempts may pay in the future. Even if they do not, new trends are expected to emerge.

DT Year Book 2016 gives you the ringside view of the industry. It is a resource guide to the channel partners who want to know what their vendors are thinking and coming out with. This also helps companies and solution providers to align their solutions to the needs of the channel and market.

In the end, I wish you all a very eventful year ahead. DT will always be a partner in your growth and expansion. Your feedback and advice will help us.

Rajeev Ranjan Publisher & Editor

Foreword On behalf of the Digital Terminal, I would like to wish all the readers, partners and companies a prosperous and rocking new year. Through the 2nd edition of DT Handbook, we have endeavored to bridge the divide between the companies and the partners. We have tried to build a resource guide that you can keep along for the rest of the year.

It will not only help you to understand the strategies of competitors but of your vendors as well. Furthermore, the DT Handbook will prove helpful to you in charting out a well thought plan and executing it in a far more nimble and agile manner. The idea is to boost your business through information and learning just at the start of the year.

Insights shared by thought and business leaders will prove helpful. One of the best learnings which you can possibly derive is the need to diversify your business strategy in the changing consumer behavior. The best example is the rise of mobility. Given the demand for PCs is down, most of the players have embarked upon the mobility bandwagon and rolling out mobility products and accessories to tap the opportunities. Similarly you can look at your business and create a business plan. We have covered all the major players in the DT handbook. They have shared their experiences for the year gone-by and for the year 2016. It is not just mobility. Many other things emerge. Business leaders are also looking optimistically at Government of India's Digital India and 'Make-In-India' initiatives.

In the end, I would like to thank all the stakeholders without whose help it was not possible to come out with this handbook. I would also like to congratulate our advertisers who have laid faith in us and supported this project.

Jyoti Janda Executive Editor Printed, Published and Owned by Rajeev Ranjan from S-560, IInd Floor, School Block-2, Shakarpur, Delhi-92. Magazine printed at Sangat Printers, Naraina Industrial Area, Phase I, New Delhi.

Editor Brajesh Kumar. All rights reserved. Reproduction in any manner, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only.

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Top 10 Tech Trends for 2016 T

echnology is an ongoing process that drives our life forward. It keeps in store surprises for us at every stage.

Perhaps the unpredictability which it brings along entices us more. On the other hand, it is essential that technology evolves so that newer and innovative ways are brought into practice to address challenges we face in day-to-day life. While it is not possible to forecast the true nature of technology well in advance, it is important to bank on few tech trends which can shape up our future. DT has evaluated the current tech landscape extensively and reached out at a conclusion to make a www.dtyearbook.in

list of hot tech trends for the coming year.

In an honest confession, this list is the result of the valuable feedback we have received from tech companies, channel partners and analyst firms. Here DT would like to quote Gartner which defines a strategic technology trend as “one with the potential for significant impact on the organization. Factors that denote significant impact include a high potential for disruption to the business, end users or IT, the need for a major investment, or the risk of being late to adopt.�

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Tech Trends

1 The Device Mesh T he device mesh also ranks number one when it comes to tech trends in the New Year. In 2015, we have seen significant rise in devices of all kinds. Various form factors are prevalent. If Gartner is to be believed, “the device mesh refers to an expanding set of endpoints people use to access applications and information or interact with people, social communities, governments and businesses.�

No single device can claim supremacy. Because of the various form factors that include mobile devices, wearable, consumer and home electronic devices, automotive devices and environmental devices, etc., it is obvious to see the device mess culminating in 2016. In other words, the year 2016 is expected to give us the glimpse of the post-mobile world.

Information will flow across devices automatically connected over the networks. It is in part also the Internet of Things (IoT). As the device mesh evolves, more connection models are expected to expand and emerge.

2 Artificial Intelligence (AI) & Robotics I

t is predicted that in the near future, at least 20% of all workers will use automated assistance technologies to make decisions and get work done. It is also predicted that, by 2020, autonomous software agents outside of human control will participate in five percent of all economic transactions. In short, 2016 is going to be the year where artificial intelligence using various analytics engines and big data tools will move to the next level. Robots might be more intelligent. Until now, robots have not played a role beyond factories and shop floors. But artificial intelligence generated through smarter tools will fuel the robotics around the world.

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Tech Trends

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The Internet of Things for Enterprises

he Internet of Things (IoT) will redefine supply chains and distribution channels in 2016. Most ecommerce firms and logistics firms will use IoT to boost their supply chains. It is expected that by 2018, there will be 22 Billion IoT devices installed, driving the development of over 200,000 new IoT apps and services. “Also in 2018, six billion connected things will be requesting support and responding to service requests from things will spawn entire service industries, and innovative solutions will emerge to improve the efficiency of many types of enterprises. In five years, 1 million new devices will come online every hour,” says Acer in a statement. IoT devices and solutions have the potential to redefine competitive advantage in virtually every industry. Most active IoT development will cluster around the manufacturing, transportation, retail, and healthcare industries.

4 Ambient User Experience G

artner believes that the year 2016 might witness the focus on augment and virtual reality. “Immersive environments delivering augmented and virtual reality hold significant potential but are only one aspect of the experience. The ambient user experience preserves continuity across boundaries of device mesh, time and space,” underlines the analyst firm. The ambient user experience continually flows across a shifting set of devices and interaction channels blending physical, virtual and electronic environment as the user moves from one place to another.

There would be focus on designing apps to deliver such experiece across physical, virtual and electronic environments. Gartner further believes that designing these advanced experiences would be a major differentiator for independent software vendors (ISVs) and enterprises alike by 2018.

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Tech Trends

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3D Printing Materials

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D printing reserves a huge potential for all verticals. However, this has not taken off due to disputes around materials which can be used to 3D-print anything. But there has been advances in 3D printing of late.

Today a wide range materials such as advanced nickel alloys, carbon fiber, glass, conductive ink, electronics, pharmaceuticals and biological materials, can be used. These innovations are driving user demand, as the practical applications for 3D printers expand to more sectors, including aerospace, medical, automotive, energy and the military.

The growing range of 3D-printable materials is expected to drive a CAGR of 64.1 percent for enterprise 3D-printer shipments through 2019. 3D printing is expected to see a steady expansion over the next 20 years of the materials that can be printed, says Gartner.

6 Information of Everything I

n 2015, the Internet of Things (IoT) caught the attention of everyone. The number of devices are growing worldwide which will not need human intervention as often as they do today. The information transmission between the devices would trigger the flood of information. Everything in the digital mesh will produce, use and transmit information - textual, audio and video. Information of everything is thus a new concept which addresses this influx with strategies and technologies to link data from all these different data sources. “Information has always existed everywhere but has often been isolated, incomplete, unavailable or unintelligible. Advances in semantic tools such as graph databases as well as other emerging data classification and information analysis techniques will bring meaning to the often chaotic deluge of information,� believes an analyst firm.

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Tech Trends

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Advanced Machine Learning

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n advanced machine learning, deep neural nets (DNNs) move beyond classic computing and information management to create systems that can autonomously learn to perceive the world, on their own. The explosion of data sources and complexity of information makes manual classification and analysis infeasible and uneconomic. DNNs automate these tasks and make it possible to address key challenges related to the information of everything trend,” underlines Gartner.

DNNs is an advanced form of machine learning particularly applicable to large, complex datasets. It makes smart machines appear “intelligent.” DNNs allows hardware- or software-based machines to learn for themselves. In short, the machines would be smarter. Advanced machine learning would be in spotlight in 2016. This area is evolving quickly, and organizations must assess how they can apply these technologies to gain competitive advantage.

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Adaptive Security Architecture

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yber security has become a complex issue in the wake of the Advanced Persistent Attacks (APTs) that can damage even physical infrastructure of a country. Organizations would invest in advancing security for their digital and physical infrastructure. “Relying on perimeter defense and rule-based security is inadequate, especially as organizations exploit more cloud-based services and open APIs for customers and partners to integrate with their systems,” outlines Gartner. IT leaders must focus on detecting and responding to threats, as well as more traditional blocking and other measures to prevent attacks. Application selfprotection, as well as user and entity behavior analytics, will help fulfill the adaptive security architecture.

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9 App and Service Architecture M

onolithic, linear application designs are paving way to a more loosely coupled integrative approach: the apps and services architecture. Enabled by software-defined application services, this new approach helps Web-scale performance, flexibility and agility.

Containers are emerging as a critical technology for enabling agile development and microservice architectures. Bringing mobile and IoT elements into the app and service architecture generates a comprehensive model to address back-end cloud scalability and front-end device mesh experiences.

Application teams will create new modern architectures to deliver agile, flexible and dynamic cloud-based applications with agile, flexible and dynamic user experiences that span the digital mesh.

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Eye-Tracking

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ye-Tracking technology is proving useful. Incorporating eyetracking technologies in certain areas, such as gaming, can be quite helpful. Gamers can track targets and achieve specific objectives in a much quicker way. Eye-tracking can cut out a certain amount of time with any technology it is integrated into, for instancing by controlling a mouse or touch screen. Our eye movements can often translate much quicker. Disabled persons in particular have found eyetracking devices helpful. These devices are working as communication systems for them. With the ability to send e-mails or browse the web by simply using their eyes, this technology is becoming an effective tool for users.

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India’s Top 100 IT Brands

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market is built by consumers and brands alike. While consumers generate demand, organizations/businesses fill the void by reaping in the opportunity and giving the best brands that can last longer.

India’s IT landscape is full of brands that drive growth in this market. These brands are empowering growth in every sector of the country since their products are enabling individuals, enterprises, corporations and governments.

India’s top IT brands ensure that all of us connected and able to do trade in a seamless manner. If these brands vanish the economy will clamp down and trade will vanish. To recognize, India’s leading IT brands, DT has clubbed a list of India’s Top 100 IT brands which are deeply entrenched and become part of

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the day-to-day functioning of many organizations, governments and people.

While it was a rigorous task to shortlist 100 comapnies for the list, we took into consideration the data available in open domain and weighed the feedback from the channel partners. Our surveys amongst consumers and channel fraternity gave us true insights and helped us to shortlist the top IT companies in India. Most of the names are familiar. However, the list will introduce you to a set of new and emerging brands which are gaining momentum.

To disclaim, this is not the ranking but a random club of India’s Top 100 IT brands for the Year 2015.

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India’s Top 100 IT Brands

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pple, an American multinational technology company headquartered in Cupertino, California, is a common name in the country today. While we may not afford to own an iPhone, we all desire to have one someday. The brand has occupied a special image in the heart of every consumer in the country either through the word of mouth or because of the premium range it offers for all computing needs. As iPhone is considered the best phone in the world, Macbook range of notebooks is considered the best notebook in the world. In short, Apple is a brand to reckon with.

ithout exaggeration, Adobe is part of our everyday life. The magazine or newspaper you read may have been designed using Adobe’s Indesign application. Its Photoshop is world famous as every photographer or photostudio uses it. Adobe is the global leader in digital marketing and digital media solutions.

Its tools and services allow customers to create digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. it helps customers make, manage, measure and monetize their content across every channel and screen.

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ell today, is one of India’s fastest growing technology companies. An engine for Dell’s global growth, Dell India is a strategic component of Dell’s transformation into a true IT solutions partner and a ‘trusted IT advisor’ focused on end-to-end offerings. With around 26,000 team members, it is the largest operation for Dell outside the US, with a strong distribution network for Commercial and Consumer across retail and channel and a service network that covers 700 locations and 30000+ pin codes across India. Today, Dell’s expansion and investment is reflective of the growing commitment to its customers and the Indian market.

ntel is the leader in the chip market with more than 90% marketshare. If Microsoft has allowed users to use computers at home, it is all because of Intel. Intel processors gave the speed to computers and allowed heavy applications to run smoothly. Not only notebooks and computers, it also rules the data center market where most servers run on Intel architecture. In addition, it has acquired McAfee, the security company. It is known now as Intel Security. Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world.

stablished in 1976, Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Its range of notebooks and PCs is quite popular as it is one of the leading brands in this segment. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables.

The company is expanding its portfolio into the enterprise domain as it wants to reap in cloud and IoT (Internet of Things) opportunity. Acer employs 7,000 people and ranks No. 4 for total PCs globally (IDC 2014).

ithout doubt, HP is the leading brand in the country. HP is the number one player in many segments such as notebooks, desktops and printers. It is not only a consumer brand but also a leader in the enterprise space as it offers market-leading storage and server solutions. It is also a known player in the software and cloud domain.

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India’s Top 100 IT Brands

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anon India grew gradually in the country. While its DSLR and digital camera business has a great brand recall, it is the No. 2 player in the printer business. It has achieved revenue of Rs. 2026 crore in 2014 which is a 6% growth over the previous year.

Canon focuses on multiple market segments of consumer, SME, B2B, Government & Commercial. Canon product portfolio extends over a vast variety such as copier MFDs, faxmachines,printers,scanners,All-in-ones,digital cameras, DSLR, Cinematic imaging products, camcorders, cable ID printers and card printers.

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ho doesn’t know Microsoft? This is the company which made PC available to every individual in the world. Because of Windows OS, the world began to learn how computing can change lives.

Today, every individual want to own a laptop or PC which runs Windows OS. Most of the organizations in the world run on Windows OS. If Windows is not there, the world will come to a halt. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,500 employees engaged in sales and marketing, research and development, and customer services and support across Ten Indian Cities.

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isco is the worldwide leader in IT and networking domain. Its products help companies seize the opportunities of tomorrow. The company has a strong footprint in all industries including telecom, government, manufacturing, BFSI and retail, among others. In India, the company has more than $1.1 billion revenue but its R&D invests surpass beyond the global levels. Plus India is the 2nd headquarter for the company.

enovo has gradually become a leading brand in the country. Its mobile phones and tablets have taken it into the hands of common masses. Its notebooks and desktops give tough competition to players such as Dell, HP and others. Since the company has bought IBM’s server business, it is increasing its footprint in the enterprise and government sector.

SUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most awardwinning, mother boards. It is probable that a PC you are using might be running on its motherboards even if it belongs to some other brand. The company has a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers.

aspersky Lab is the world largest privately held vendor of endpoint protection solutions. The company is ranked among the world. top four vendors of security solutions for endpoint users. Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers.

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India’s Top 100 IT Brands

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he DIGISOL range of active networking products offers end to end solutions with a comprehensiveproductportfoliospanning Ethernet switches, wireless and broadband networking, NAS and surveillance etc. In a short period of time, the brand has gained immense popularity and is recognized as one of the fastest growing IT brand in India.

MDisthe2ndbiggestcomputerchipmaker and powers computers globally. The company has recently gained a significant chunk of the processor market from Intel. The 1.5 million PC deal by the UP government all of a sudden increased its reach and recognition.

The company also sells graphic cards and helps consumers to create great digital content. The company is trying to enhance its footprint in the country as it wants to be an affordable alternative to Intel without compromising on the quality.

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-Link is the global leader in connectivity for home, small business, mid-tolarge sized enterprise environments, and service providers. An award-winning designer, developer, and manufacturer, D-Link implements and supports unified network solutions that integrate capabilities in switching, wireless, broadband, storage, IP Surveillance, and cloud-based network management. D-Link (India) Limited is a key market player with a nationwide reach, robust product portfolio and superior services in India.

ingston Technologies is a leading manufacturer of memory products.

Kingston designs, manufactures and distributes memory products for desktops, laptops, servers and printers. It also sells flash memory productsforPDAs,mobilephones,digital cameras, and MP3 players. Kingston has manufacturing facilities in California, Taiwan, China, and sales representatives in the United States, Taiwan, China, India, Australia, Vietnam, Europe, Russia, Ukraine, Turkey, and Latin America.

P-LINK is a global provider of SOHO & SMB networking products and the World’s No.1 provider of WLAN products, with products available in over 120 countries to tens of millions customers.

Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Power line Adapters, Print Servers, Media Converters and Network Adapters for Global end-users.

icoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services.

Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In India, Ricoh is a market leader in its key categories and enjoys immense customer confidence in the wide variety of our products and solutions, which includes Office Printers, Digital Duplicators, ProductionPrinters,Projectionsystems,cameras, IT services, Video conferencing solutions and related software technologies

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India’s Top 100 IT Brands

eScan is a leading anti-virus & content security solution in India for Desktops, Smartphones and Servers. Developed and marketed by MicroWorld, it is powered by MWL Technology, DIRC Technology, NILP Technology, and sophisticated Anti-Virus Heuristic Algorithms. It has achieved several certifications and awards from some of the most prestigious testing bodies. eScan provides 24x7 free remote support facility, integrated in the software to help customers to get their malware related issues resolved in the fastest possible time-frame. Combining the power of various innovative technologies, eScan provides Multilevel Real-time Protection to digital devices and Networks.

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ony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. With brands names such as BRAVIA, Xperia, Alpha, Headphones, Handycam®, Cyber-shot,Xplod, Sony hi-fi, Memory stick® and PlayStation®, Sony has established itself as a value leader across its various product categories.

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diversified technology firm with a turnover of INR 4000 crore ($600 Million) and 8000 employees, Intex Technologies has been in the business of mobile handsets, consumer durables and IT products since the last two decades. Intex Technologies is well entrenched in the country’s geography via a network comprising 1100+ distributors and 80,000+ dealers, besides a presence in organized retail chains and e-commerce sites. Intex Technologies’ 1100+ service centers across India cater to even the remotest consumer of the country. The company has state-of-the-art manufacturing facilities in India and Research and Development activities in India & China, which enable the company to be a pioneer of technology a c r o s s categories of business.

DATA Technology is a leading provider of DRAM modules and USB flash drives.

It provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on-the-go power for mobile devices. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards.

oday, Xerox is the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Its printer business may have suffered significantly but it has got the benefit of getting into managed print services business. Its customers come from government, healthcare, pharma, real estate and retail, among others.

SRock was established in 2002, specializing in the field of motherboards. ASRock strives to build up its own brand. With 3C design concepts, “Creativity, Consideration, Costeffectiveness”, the company explores the limits of motherboard manufacturing while paying attention to environmental issues at the same time, developing products with the consideration of being eco-friendly.

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CS, the Elitegroup Computer Systems, was established in 1987, and in business since almost 30 years. More than two decades, ECS has overcome a great deal of obstacles facing new businesses and has experienced the joy of significant growth and development.

Company’ main focus has expanded to not only motherboards, but also miniPC, desktop and notebook computers and other mobile products.

ECS is strongly committed to develop cuttingedge technology in order to generate innovative products under environmental friendly designs.

ECS comprehensive system of quality control provides our clients with reassurance and fosters long t e r m cooperation.

onica Minolta Business Solutions is a known and growing brand in advanced imaging and networking technologies.

Konica Minolta is a developer, manufacturer of multi-functional peripherals (MFPs), printers, equipment for production print systems and graphic arts, equipment for healthcare systems, measuring instruments for industrial and healthcare applications, inkjet print heads and textile printers for industrial use, and related consumables and solution services

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DIGITAL TERMINAL YEAR BOOK 2016

estern Digital is a long-time innovator and consumer storage leader. The company produces high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktops and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications. It also sells its external hard drives. WD storage devices and systems, networking products, media players and software solutions empower people around the world.

ore than Apple, Samsung enjoys the highest brand recall for smartphones in India. It is the number one mobile vendor in the country. It continues to lead the market with its strong range of mobile devices. Samsung Electronics sells smart TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.

eagate is a leading storage player in India and around the world. Its external storage solutions are quite popular in the market.

It creates space for the human experience by innovating how data is stored, shared and used.

Seagate enjoys the highest brand recall for external storage devices. It also has customers in many verticals although its biggest revenue comes from the OEM business.

OC is famous for its display solutions especially computer monitors. It is a brand owned by TPV Technology Limited. TPV group designs and manufactures a wide range of LED and LCD displays for global distribution across the globe including India. It is known for affordable quality display solutions.

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India’s Top 100 IT Brands

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anDisk Corporation is a global leader in flash storage solutions. Every Indian who uses smartphones recognizes this brand. Their memory cards help us store photos, videos, songs and much more in our smartphones. The brand has a strong presence in all segments and empowers many enterprises through its wide range of solutions.

SanDisk’s solutions are at the heart of many of the world’s largest data centers, and embedded in advanced smart phones, tablets and PCs.

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chneider Electric develops connected technologies and solutions to manage energy and process in ways that are safe, reliable, efficient and sustainable. The company helps several datacenters and offices to work seamlessly with its power solutions. Its power solutions are considered the best in its category.

The Group invests in R&D in order to sustain innovation and differentiation, with a strong commitment to sustainable development.

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uick Heal Technologies is a leading IT security solutions company from India which gives tough competition to global counterparts. Each Quick Heal product is designed to simplify IT security management across the length and depth of devices and on multiple platforms. They are customized to suit consumers, small businesses, Government establishments and corporate houses.

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CL Infosystems and HCL Technologies belong to HCL Ltd a company owned by Shiv Nadar. HCL Infosystems has always been close to consumers in India as its PCs had a considerable marketshare till the last decade. Now it has stopped building and selling Pcs, but it continues to work on several government projects. Plus, its services business is focused on delivering end-to-end IT services to businesses in India. On the other hand, HCL Technolologies is a services company with most of the clients ina the US and UK. Today the HCL Group has presence across varied sectors that includes technology, healthcare and talent management solutions and comprises four companies - HCL Infosystems, HCL Technologies, HCL Healthcare and HCL TalentCare.

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rend Micro is a leading security solutions company which pledges to make the world safe for exchanging digital information. Trend Micro is present in both consumer and business segments and has variety of security solutions for servers, PCs, endpoints, gateways, mobile devices and networks, etc. It closely works with businesses and governments to provide layered data security.

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hen it comes to enterprise IT, IBM is a familiar name to every CIO or IT head. Its solutions empower large businesses pan India. IBM Cloud offers one of the industry largest portfolio of software, services, datacenter solutions and consulting for private, public and hybrid cloud environments.

IBM is helping organizations large and small adopt, manage, scale and benefit from open cloud technologies. The company has opened up its first data center in India recently to boost its India business.

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India’s Top 100 IT Brands

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AP is at the centre of today’s technology revolution. SAP is the number one ERP solution provider in India and claims customers in all verticals. SAP rules the onpremise enterprise applications market. In recent years, SAP has focused heavily to market its HANA platform for which it has got a fair amount of traction from its existing customers.

In India, most of the large enterprises run on SAP.

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racle India is a leader in the enterprise IT space and is one of the fastest growing companies in India. After it acquired Sun Microsystems, it widened its portfolio and built engineered systems capability. Today, it offers ERP, CRM, SCM, Middleware and BI solutions to large enterprises in India. In recent years, the company has begun to empower its cloud business in India. While most of its revenue comes from on-premise solutions, it is significantly doubling the cloud business in India.

ecently acquired by Dell, EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. It has been a strong storage leader for enterprises. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset. information . in a more agile, trusted and cost-efficient way.

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ymantec is better known for Norton security solution which has been an undisputed leader for years in the anti-virus space.

It was founded in 1982 and since has evolved to become one of the world’s largest software companies. While it lost track meanwhile and tried to become a storage management company. But it did not work. Now, it is back to basics and focused on its traditional security business which has a huge potential.

ounded in 2002, RAPOO is an emerging player in the wireless peripheral domain. The company follows a simple philosophy “Wireless Your Life”. It has rapidly increased its marketshare in the market.

The RAPOO range of wireless mice, wireless keyboards, and wireless headsets is tailored to meet the needs of PC users.

hile we discussed about McAfee Labs briefly above, it is a storng security brand which is now named as Intel Security. It is a security leader in the consumer and enterprise IT space.

Because of its full proof efforts and research, it claims to have cyber security solutions. The McAfee Labs has more than 400 researchers who collects threat data from millions of sensors across key threat vectors—file, web, message, and network. It then performs crossvector threat correlation analysis and delivers realtime threat intelligence to tightly integrated McAfee endpoint, content, and network security products through its cloud-based McAfee Global Threat Intelligence service.

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India’s Top 100 IT Brands

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icom was started in 1994 to cater the needs of security and surveillance market. With years of expertise and experience, Zicom etched a name for itself in the field of Electronic Security Surveillance in India. Over the last two decades, Zicom has expanded its reach to 5 countries, 1023 cities, and over a million happy customers, with an annual turnover of 926 crores.

uniper Networks offers high-performance network solutions to help service providers, enterprises and the public sector create value and accelerate success. Its products include routers, switches, network management software, network security products and software-defined networking technology. Juniper Networks originally focused on core routers, which are used by internet service providers (ISPs) to perform IP address lookups and direct internet traffic.

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P PLUS is the global leader in advanced surveillance and security systems. CP PLUS range of solutions and products are installed in millions of locations across the globe. Recently we saw an aggressive campaign by the company to market its solutions. It is inching up to seal deals with several enterprises and governments. It offers solutions for highly sensitive defence locations, government buildings, vital infrastructures, transportation, hotels, educational institutes to homes. CP PLUS claims to be the market leader in the surveillance segment.

ujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services.

It has a strong customer base in India. It uses its experience and the power of ICT to shape the future of society with its customers. It sells services, servers and PCs in India.

pson India, incorporated in the year 2000, provides digital imaging solutions for everyone, including home & office users. It is a leader in the inkjet printer space in India and has strong presence in the dot matrix printer space. Epson India today has an enviable reputation for quality and value.

The company markets and supports Epson inkjet printers, inkjet All-in-Ones, projectors, point of sale printers, scanners, dot-matrix printers, label printers, professional graphics printers and industrial robots. In most of these categories Epson is either the No.1 or No.2 brand in India, and growing fast.

G has ruled the display market for all kinds of consumer and enterprise needs.

Its monitors captured the signifiant part of the market. It is also strong in the mobile space and IT peripherals. LG India delivers electronics that let you embrace life and prepare you for its greatest moments. It has a strong brand recall in India after Samsung

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uawei is a leading global information and communications technology (ICT) solutions provider. It has given tough time to players such as CISCO and others due to affordable networking solutions. In addition the company sells a lot of consumer products such as smartphones that outperform other players in quality and looks. It has gained a good market.

vaya provides multi-channel business communication solutions for customer and team engagement. Avaya currently services more than 95% of the Fortune 500 organizationsatover1millioncustomerlocations worldwide with operations divided globally in 5 regions. Since 2001, the company has sold and acquired several companies to support its current product set. With over 26,000 members, the online Community for Avaya Users provides a forum for us to learn and hear back about the products our customers are using.

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ortinet, Inc. is an American multinational corporation which sells high performance network security products and services including their flagship integrated network security solution, the FortiGate firewall. Fortinet distributes its systems and subscription-based services using the channel partner sales method.

Fortinet is positioned as the revenue leader in unified threat management (UTM) solutions.

Fortinet competes in the UTM and network security industry, and has the third-highest market share in security appliances after Cisco Systems and Check Point.

stablishedin1997andheadquarteredatChennai, Zebronics has one of the industry’s widest line-up of products Computers peripherals, ConsumerElectronicsandSurveillanceTotallingto25 productcategoriesandmorethan350SKUs.Zebronics range of products encompasses Chassis/Cabinets, Speakers, Tablet pc, PC power supply, Portable media players, Headphone, Keyboard & Mouse, LED Monitors, UPS, Gaming Accessories, TV Tuners, AddonCards,Computeraccessories,Laptopaccessoriesand Surveillance products. Zebronics has received more than33awardsin2012-2015.Zebronicshas31Branch offices and over 100 service centres covering all major cities.

yberoam Technologies, now a Sophos Company, is a global Network Security appliances provider, offering futureready security solutions to physical and virtual networks in organizations with its Next-Gen Firewalls (NGFWs) and Unified Threat Management (UTM) appliances. The virtual and hardware Cyberoam Central Console appliances offer Centralized Security Management options to organizations, while Cyberoam iView allows intelligent logging and reporting with one-of-their-kind, in-depth reports.

merson is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets around the world. The company is comprised of five business segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and Commercial & Residential Solutions.

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India’s Top 100 IT Brands

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IGABYTE is a leading brand in the IT industry, with employees and business channels in almost every country.

On top of Motherboards and Graphics cards, GIGABYTE further expanded its product portfolio to include PC Components, PC Peripherals, Laptops, Desktop PCs, Network Communications, Servers and Mobile Phones to serve each facet of the digital life in the home and office.

uminous Power Technologies today is a leading company with a differentiated portfolio of solutions for packaged power, diversified generation, electrical control & safety and energy optimization.

With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 60000 channel partners; Luminous apart from its dominating position in the domestic market also has a strong foothold worldwide.

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Swiss company focused on innovation and quality, Logitech designs personal peripherals to help people enjoy a better experience with the digital world. It started in 1981 with mice, which (new at the time) provided a more intuitive way of interacting with a personal computer. It became the worldwide leader in computer mice, and boasts of dozens of innovative products for computers and mobile.

VIDIA has pioneered the art and science of visual computing. It is an undisputed leader in the graphics card space as its products allow animation houses to create lifelike animations. The company technologies are transforming a world of displays into a world of interactive discovery. for everyone from gamers to scientists, and consumers to enterprise customers.

ETGEAR is a networking company that delivers innovative products to consumers, businesses and service providers. The company’s products are built on a variety of proven technologies such as wireless, Ethernet and power line, with a focus on reliability and ease-of-use. The product line consists of wired and wireless devices that enable networking, broadband access and network connectivity. These products are available in multiple configurations to address the needs of the end-users in each geographic region in which the company’s products are sold.

olycom helps organizations unleash the power of human collaboration. Polycom is a leader in the unified communications space.

More than 400,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom to increase productivity, speed time to market, provide better customer service, expand education and save lives.

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India’s Top 100 IT Brands

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anasonic makes available in India its wide range of consumer electronics, home appliances like DVD players, smartphones, cameras, camcorders, car audio systems, and a wide range of system products. It also offers high definition video conferencing, professional audio video products like broadcast cameras, projectors and displays.

It also offers business solutions including printers, whiteboards, security solutions, and energy storage Solutions.

ally is perhaps one of the few enterprise applications from India which powers more than 9 lakh businesses worldwide.

With Bharat Goenka son of the late founder at the helm, Tally remains firmly committed to Indian business. Tally was the first to introduce codeless software, a natural language interface, path-breaking remote functionality and other unique capabilities. It was the first to launch free service and breakaway commercial terms including free upgrades and no charge per seat to transform the ownership experience.

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Mware helps IT become Brave New IT with its One Cloud, Any Application, Any Device architecture. It rules the virtualization market. By unifying private, managed and public clouds into one hybrid cloud, its customers accelerate innovation, engage customers with new mobile-cloud applications, and govern risk.

lcatel Lucent is a leading provider of enterprise communications solutions and services, from the office to the cloud, marketed under the Alcatel-Lucent Enterprise brand. It operates globally with 2700+ employees in 100+ countries worldwide.

With communications, networking and cloud solutions for business of all sizes, its team of technology experts, service professionals, and 2900+ partners serves more than 830,000 customers worldwide.

oshiba Digital Media Network is responsible for the sales and marketing promotion and support of Toshiba hard disk drives. Toshiba is a famous brand in many categories including computers, servers, storage and other categories. Toshiba is the best partner to enterprise server, storage and notebook computers, and its mission is to offer the best service and products embodying the highest quality and most leading-edge technology.

yXEL is a leading internet solutions provider. Driven by a spirit of cooperation and a firm commitment to its partners and customers, ZyXEL embodies a strong passion for innovation which permeates every level of the organization, spurring continuing evolution in the face of a rapidly transforming networking industry. Its networking solutions empower several mid-size companies in the country.

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India’s Top 100 IT Brands

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n 1997, abacus started its operations with a single product, DRAM Modules, in the Indian market.

The objective was to redefine distribution and service standards in Indian market since all supplies arriving in the market were through unorganized sector. RAM modules being a surface mount technology based products unorganized distribution was leading to quality as well as service standards. Zion has revolutionised the Indian IT in a way that today Zion RAM has become the most sought after in the industry. Our partners such as HP, Lenovo, Sony, HCL and more use and vouch for the quality of our ram. A full range of memory products are available with xtreme gaming RAM being newly added to the list. Zion is awarded as the best ram in the industry by several fraternities in the past and has been ruling the market for over 18 years now.

ortronics Digital Pvt. Ltd, is a brand that has set its own benchmark in the market with its innovative products since its inception in the year 2008. The company is dedicated towards introducing revolutionary Portable devices and gadgets with the aim to enhance the functionality and productivity of organizations and individuals and making their task effortless. The company mainly focuses in bringing fresh innovative approach to computing solutions simply by delivering world class and portable solutions to cater all the specific needs of its clients.

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et Protector is one of the leading Indian brand of Anti-Virus and internet security tools and is leader in AntiVirus Technology in India. India antivirus was established in Pune and has been actively involved in Research and Development of AntiVirus software since then. The company is well known brand with reach in all major cities. It has developed excellent brand reputation as value for money brand in India. The company's aim is to "add confidence to computing" by developing innovative solution for large corporates, small enterprise and individual users. Net Protector Anti-Virus is an enterprise-wide Anti-Virus software that scan the local and network drives for viruses, internet security and cleans them.

7 Computing is a privately-held vendor of cyber protection solutions for consumers, SMBs and large enterprises. K7 Computing has provided innovative IT security solutions for the world market. K7 continues to receive awards and recognition for its pioneering technology.

ataWind is a leader in low-cost Internet connectivity for emerging markets.

DataWind's mission is to bring the Internet, which has the ability to create tremendous social and economic benefits, to billions of unconnected people in the developing world. The Company's Internet Delivery Platform offers a low-cost Internet browsing solution by bundling an affordable tablet device with an inexpensive, pre-paid Internet service plan. After establishing India’s first and only manufacturing facility for touch panels in 2013, now by producing the majority of its products in India, DataWind has taken a major step in the direction of realizing Prime Minister Narendra Modi’s Vision of ‘Make in India’.

atrix is a leader in Telecom and Security solutions for modern businesses and enterprises. Whenever you travel abroad, it is probable that you carry along a Matrix SIM. With more than 40% of its human resources dedicated to the development of new products, Matrix has launched cuttingedge products like IP-PBX, Universal Gateways, VoIP Gateways and Terminals, GSM Gateways, Access Control and Time-Attendance Systems, Video Surveillance System and Fire Alarm Systems.

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ince 1987, ESET® has been developing awardwinning security software that now helps over 100 million users to Enjoy Safer Technology.

Its broad security product portfolio covers all popular platforms and provides businesses and consumers around the world with the perfect balance of performance and proactive protection.

The company has a global sales network covering 180 countries, and regional offices in Bratislava, San Diego, Singapore and Buenos Aires. In India ESET products are exclusively supplied and supported by ESS Distribution Pvt Ltd. The sales of ESET products are executed through the Channel Partners across India.

iewSonic is a key player in the visual display market, driven by the belief that displays have the power to transform everyday lifestyles. ViewSonic has been a market leader with some of the latest visual technologies on the market for more than two and a half decades. Its products are sold in more than 125 countries. Its projectors and monitors are quite popular in the Indian market.

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parsh is a leading player in the security market in India and perhaps the India’s first firm to focus on indigenous design and manufacture of electronic security devices.

Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for the first time in Indian market. Sparsh’s vision is to put India on the global map for designing and manufacturing of high quality and advanced electronic security equipments. To achieve this goal, Sparsh has obtained ISO 9001:2008, RoHS, CE, FCC and EMC certifications.

enQ Corporation is a leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers lives. To realize this vision, the company focuses on the aspects that matter most to people today lifestyle, business, healthcare and education with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning.

ower infrastructure is one such key area in which there is enormous scope of innovation to meet the challenges of increasing demand supply gap. Turning odds into opportunities, Uniline is creating milestones by innovating newer avenues of power management. Uniline has strong line of power solutions that help organizations to function without power interrruption.

Uniline solutions power several data centers and organizations in India.

hilips India is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

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India’s Top 100 IT Brands

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icrotek is the country’s largest power products manufacturer having products like LINE Interactive UPS, online UPS, Digital & Intelli Pure Sinewave Inverters/ UPS EB / UPS E²+ and Hybrid UPS 24x7. Microtek has set up State-of-the-art automatic manufacturing plants equipped with Hi-Tech Machines. Some of them are SMT, ICT and Automatic Assembly Lines etc.

apcare, one of the IT peripherals and smartphone/tablet accessories brand, offers products across 3 product categories and 22 product lines, including batteries, adaptors, screen cleaners, laptop security locks, pen drives, keypads and many others.

Committed to delivering high quality products at affordable prices, Lapcare offers a wide range of lifestyle accessories for smartphones and tablets under the recently launched YO! series including Bluetooth speakers, Bluetooth headsets and power banks. Lapcare is currently present in all major cities of India and is rapidly expanding its network base to reach out to its customers.

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&D brought to life ‘the sense of hearing’ with quality sound experience. F&D’s product portfolio offers an extensive array of more than 50 products, available at over 5000 electronic and computer hardware stores across the country. An in-depth understanding of the market coupled with innovative products further enhances F&D user experience. With excellent output results and new-age designs, F&D products cater to a varied consumer base to meet their most exacting demands.

enius is a global brand of KYE Corp, Taiwan leading manufacturer of computer peripherals and accessories with revenues in excess of USD 400 mn plus. In India for over a decade, Genius offers products across 14+ categories including mouse, keyboard ,speaker, headset, webcam, camera, dvr, power bank, bags, gaming, projectors, notebook stand, stylus and many more.

The company operates through a nationwide network of distributors and is available at over 10,000 plus retail outlets of all formats.

heck Point Software Technologies is a provider of software and combined hardware and software products for IT security, including network security, endpoint security, data security and security management. It comprises of approximately 2,900 employees worldwide. Headquartered in Tel Aviv, Israel, the company has development centers in Israel, California (ZoneAlarm), Sweden (Former Protect Data development centre), and Belarus.

sia Powercom started its journey with a power electronic portfolio.

The channel-oriented Mumbai-based Indian company provides a wide range of power electronic products like solar powered systems, UPS and AVRs to end-consumer products like laptop adaptors and powerbanks. Today, Asia Powercom claims to lead the market with the new range of value for money end-consumer products like headphones, music system, bluetooth speakers, portable speakers, data cards and TV Tuner cards.

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India’s Top 100 IT Brands

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dvent is the flagship brand of Adit Infratel Pvt Ltd. (AIPL), a leading manufacturer of premium mobile batteries and quality portable chargers (power banks). Established in the year 1992 and based in Gurgaon, the company is one of the largest manufacturers of OEM mobile batteries for leading companies in India including the country’s largest handset marketing company Micromax. With a world class manufacturing unit in Parwanoo (HP), company has been leader in manufacturing facility for mobiles batteries and country’s first power bank assembly facility. The company’s major clients include HCL, ERD, Kirloskar, Luminous, EON, Re-store, Reviera, Unix, ZAP, Videocon, The Mobile Store , Ozone, Joos ( Okaya ), Nextech, Livguard and m a n y others.

ata Communications is a leading telecom player in the country. But its strength stems from its enterprise IT business which is growing significantly. Its datacenter in Hyderabad is one of the biggest from wher it offers cloud services to customers in India. Its customer base is growing in all segments. It has built customer base in the growing SME space.

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xis offers intelligent security solutions. As the global market leader in network video, Axis is driving the industry by continually launching innovative network products based on an open platform - delivering high value to customers through a global partner network.

Axis has long-term relationships with partners and provides them with knowledge and groundbreaking network products in existing and new markets.

Ball is one the top Indian brand with range of over 300 products in its 26 product categories. iBall products are extremely doing good in the market and has a good brand reputation. As per recent IDC reports iBall climbed top rank in overall tablet market in India. The Company has a strong pan-India presence with 25 branch offices across the country, with its products available in over 400 cities and towns. iBall products are serviced at its self-owned over 150 service centers spread across India. Adding to its strength is the vivacious Kareena Kapoor as the brand endorser for Mobile phones, Tablet PCs and A u d i o categories.

icromax revolutionized the Indian mobility space. This is the company which has given stiff competition to the likes of Samsung, Sony and others in the smartphone market. Its smartphones have reachedseveralIndians.ItgaveIndiansaffordable smartphones and was the first company to challenge Nokia’s market. Now, it has also jumped into the tablet and PC space with new products.

ranscend is a globally recognized leader in the manufacture of storage, multimedia and industrial products. Established in Taiwan in 1988, Transcend offers a full line of standard and proprietary memory modules, car video recorders, Apple solutions, flash cards, USB flash drives, portable hard drives, solidstate drives, digital music players, card readers, multimedia products and industrial products.

Transcend has established offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Korea, China and Hong Kong. As a customer-focused company, Transcend has the ability to quickly respond to the market's changing needs.

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India’s Top 100 IT Brands

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yperX is the high-performance product division of Kingston Technology, the world’s largest independent memory manufacturer.

Started in 2002, HyperX began with one line of highperformance memory and has grown over the years to encompass multiple product lines of memory modules, solid-state drives, USB Flash drives, headsets and mouse pads. Featuring best-in-class components that have delivered superior performance, quality and aesthetic design for more than a decade, HyperX products are the choice of top-rated gamers, tech enthusiasts and overclockers worldwide. From setting memory world records to achieving the most stringent product certifications, HyperX is committed to delivering reliable products with the highest performance standards.

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ipro has been a multi-pronged company. While it established itself as a major services brand globally, it endeavored for years with its products such as laptops, desktops and accessories, etc. The company was one of the few homegrown companies which developed and designed products for the domestic market. It has clients in all verticals BFSI, telecom, ITeS, healthcare and retail, etc.

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etApp is a leading enterprise storage player in the market. It is a computer storage and data management company headquartered in Sunnyvale, California. It is a member of the NASDAQ-100. It was ranked on the Fortune 500 for the first time in 2012.

The line of NetApp filers has served as the company’s flagship product from the very beginning. A filer is a type of disk storage device which owns and controls a filesystem, and presents files and directories to hosts over the network.

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VS Electronics is part of the USD 3.5Bn TVS Group of India that has established itself as a computer accessory major.

TVS Electronics designs, manufactures and distributes IT products, dot matrix printers, point of sale terminals, printer supplies, keyboards, mouses, uninterruptible power supplies, and set top boxes. TVS Electronics was established in 1986. TVS Electronics has a strong market presence in India. TVS Electronics also provides design, manufacturing and service support on a contractual basis for telephone and IT Companies..

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Computing Co. Ltd., founded in 2003, is a leader in client virtualization solutions. Removing the barriers through a unique formula of simplicity, performance and value, NComputing’s integrated solutions serve global enterprise and mid-market companies in key verticals such as education, healthcare and government.

With over 20 million daily users in 140 countries, the company is fueling the adoption of client virtualization faster than any other in the world.

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ax Secure Software is a privately held company based in Pune, India with offices in US, creates user-friendly and innovative PC security and privacy products, focusing on Individual, Professionals and Corporate Internet users across the globe. Max Secure Software founded in February 2002, is a global provider of world class Anti Spyware Solution.

It is in the Primary Domain of Security and Privacy.

The company creates innovative privacy, security, protection and performance solutions for Internet users. Max Secure Software is a professionally managed software company with an excellent management team. The company has strong leadership with robust technology experience as the founders have tremendous background in developing world-class security and privacy solutions. MaxSecure is being distributed in India by NNR IT Solutions.

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India’s Top 100 IT Brands

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inTab into a world is the perfect tablet to work, play and socialize.

Entertainment, information and convenience all things on a single touch. Power of a PC delivered in WinTab. Connect to the internet via 3G on a dongle or Wi-Fi and keep track of your notifications on social networking etc. while you're at it you can stream exciting movies in HD and relay them to a larger TV screen via HDMI. Improves productivity by supporting multi-tasking, multi monitors, external peripherals & offers offline capabilities.

WinTab preloaded with endless possibilities. All WinTab brands are faster, easier and great fun to use.

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ikvision is the world's largest supplier of video surveillance products and solutions. The company specializes in video surveillance technology, as well as designing and manufacturing a full-line of innovative CCTV and video surveillance products. The product line ranges from cameras and DVRs to video management software. Since its inception in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry. Hikvision possess the world's largest R&D team and state-of-art manufacturing facilities; both allow Hikvision’s customers the benefit of worldclass products that are designed with cutting-edge technology. As further commitment to its customers, Hikvision annually reinvests 7% of its revenue into R&D for continued product innovation and improvement.

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rother International (India) Private Limited operates with fully integrated sales, marketing and service capabilities. Brother H.O. is located in Mumbai, with sales office in major cities in India.

The company work with authorized distributors across India to sell its printers to consumers. Key products include laser printers, Multi-Function Centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the "Customer First" approach in all aspects of business. Brother Industries LTD. Japan is a multinational company with sales in over 100 countries, operations in over 30 countries, with state-of-the art ISO 14001, 14002 and ISO9001 certified factories in Japan, Taiwan, China, Korea, Malaysia, and the UK.

Tech Mahindra represents the connected world, offering innovative and customer-centric information technology services and solutions, enabling Enterprises, Associates and the Society to Rise. They are a USD 3.9 billion company with 105,200+ professionals across 90 countries, helping over 788 global customers including Fortune 500 companies. Our innovation platforms and reusable assets connect across a number of technologies to deliver tangible business value to thier stakeholders.

Tech Mahindra is also amongst the Fab 50 companies in Asia as per the Forbes 2014 List. They are part of the USD 16.9 billion Mahindra Group that employs more than 200,000 people in over 100 countries.

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TOP 20

India’s IT Women

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ndian IT industry has empowered and enhanced India’s middle class as it employees millions of individuals and professionals at all levels. Men and women are competing shoulder-to-shoulder in the IT industry. Especially women have proven their strength and contributed in many ways. However, there are only a bunch of women which have reached at top positions in these

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many years. These women have proved that they can lead from the front, run companies, manage teams, develop products and chalk out innovative plans for the growth of the company.

Here is list of top 20 women in IT who are inspiring others to reach high position in the IT industry.

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Women Power

Ritu Gupta, Director, Marketing, Consumer & Small Business, Dell India

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itu Gupta leads the Brand Marketing team for Consumer and Small Business (CSB) for Dell India. She is responsible for developing the overall Brand Strategy for Dell in India, across its product portfolio, making Dell as the Brand of Choice for consumers. In addition to her responsibility for driving the overall Channel Marketing Strategy for Dell CSB segment, she is also responsible for Dell’s Social Media Strategy in India. She has been with Dell since 2011 and is also a member of the Dell WISE (Women In Search of Excellence) program for Dell women team members. A Marketing professional with over 18 years of experience across industries, like – Consumer Research (AC Nielsen), Durables (Whirlpool), FMCG (Dabur) & Financial Services (ICICI Bank). Ritu has a Post Graduate Masters in Management Studies from Mumbai University & is an Economics Graduate from Delhi University.

Neelam Dhawan, Managing Director - India, HP Enterprise

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eelam Dhawan has recently taken the role of Managing Director –India, for Hewlett Packard Enterprise business after the company’s split into two different organisations. Previously she had countrywide responsibility for revenues and profitability and ensuring the greatest leverage from HP’s Services, Personal Systems and Imaging & Printing businesses. With a portfolio that extends to offshore activities, BPO, Software Engineering, Research and IT Services, Neelam is focused on shaping the company’s overall business agenda and leading its strategy and corporate development efforts to make HP the most admired company in India. Previously, Neelam was the Managing Director of Microsoft India, a position she held from 2005 to 2008. During her tenure, she sharpened Microsoft’s strategic focus and improved its operating efficiency and execution, as well as its financial performance and customer focus. Prior to this assignment, Neelam held a variety of successful leadership positions in leading Indian IT companies, including HCL and IBM. Neelam holds a bachelor’s degree in Economics from St. Stephen’s College, New Delhi, and a Masters in Business Administration from the Faculty of Management Studies, Delhi University.

Kirthiga Reddy, MD, Facebook India

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irthiga leads the Global Marketing Solutions teams in India and plays a key role in building and maintaining strategic relationships with top regional agencies and clients. Kirthiga joined as the first Facebook India employee in July 2010 and set up the India operations in Hyderabad, supporting the company’s growing number of users, advertisers and developers worldwide. Prior to Facebook, Kirthiga was VP and GM of SaaS-based Consumer Security business unit and India operations at Phoenix Technologies. She led a global team located in US, India, Japan, Korea, and Taiwan. Kirthiga has also held the position of Director of Product Management at Motorola, Director of Engineering at Silicon Graphics and Associate at Booz Allen Hamilton, with most of her professional career based in Silicon Valley, California. She holds an MBA from Stanford University, where she graduated with top honors as an Arjay Miller Scholar, an M.S. in Computer Engineering from Syracuse University and a B.E. in Computer Science from Ambedkar University, India

Pratibha Advani, Chief Financial Officer at Tata Communications

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ratibha Advani is one of the few women in Indian IT who have played a key role in the finanical health of Indian IT companies. Prior to Tata Communications, she was the CFO at mid-sized IT firm NIIT Technologies Ltd. Advani joined NIIT Technologies in 2010. Prior to NIIT, she was CFO at Barclays Shared Services Pvt. Ltd, a unit of Barclays Bank Plc. Before that she also worked as Vice President Finance and CFO at GE-SBI Cards. She was also the Sourcing and Productivity Leader at GE Money, India. She has closely monitored the growth of Indian IT and witnessed trends in the industry through highs and lows.

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Women Power

Arati Naik, COO, Smartlink

Kumud Srinivasan, President, Intel India

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Zeena Fruitwala, Executive Director, Sales Operations at Dell and Chairperson for Dell India WISE

Aruna Jayanthi, CEO,Capgemini India

rati Naik has been the Chief Operating Officer at Smartlink since June, 2014 and is responsible for scaling up the Company’s operations and expanding its presence. She is actively involved in managing DIGISOL business and defining strategies for the products business.

Arati started her career at Smartlink as a Project Consultant wherein she imbibed key elements of product development, people management, developing key strategies for product launches and innovation. The expertise gathered catapulted her to the role of the Chief Marketing Officer. This role was her breakthrough opportunitywhereshedemonstratedherpotential and achievements in converting businesses and making new alliances at a much younger age. Her fast yet gradual rise in the company is an example for other women in the IT industry.

She is BE (Honours) in Computing Technology and MSc (Honours) in Business Information Systems from University of Bolton, United Kingdom.

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eena Fruitwala is Executive Director, Commercial Sales Operations at Dell and Chairperson for Dell India WISE. Ms Fruitwala is a service professional with an overall experience of 22 years spanning across IT, Telecom, FMCG, Logistics and the hospitality industry. She has held various positions in the areas of customer service operations, sales, strategic planning, driving customer experience and operational excellence. Ms Fruitwala has proven track record of leading large teams, setting up related functions, handling the complexities of the various changes in the industry and being result oriented. Because of her hardwork and dedication, she has reached the senior position in the company and is so regarded one of the few women who are bringing change in the industry because of their leadership qualities. At Dell India, she is also Chairperson for WISE (Women In Search of Excellence) Employee Resource Group. Prior to Dell India, Ms Fruitwala has also worked with Airtel, Pepsico and TNT at senior and mid-level positions. She is a commerce graduate and an MBA from TAPMI.

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umud Srinivasan is a well-known figure in the Indian IT as she heads Intel’s India operations. She is responsible for general management of Intel’s operations in India, which includes location’s overall strategy, business-enabling operations, organizational development, engineering and innovation for market development, as well as managing relationships with government, industry and academia.

Previously, Kumud was vice president and general manager of IT for Silicon, Software and Services where she led the delivery of IT solutions and services for Intel’s hardware and software engineers. Kumud joined Intel in 1987 and has held several business and information systems positions within Intel’s manufacturing and IT organizations.

Ms Srinivasan is a member of the Board of Advisors of the School of Information Studies in Syracuse University. She is a member of the Governing Body of the International Institute of Information Technology, Bangalore. She serves on the India Council of the Anita Borg Institute.

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runa Jayanthi is the Chief Executive Officer of Capgemini India.

Capgemini India is one of the biggest business units of Capgemini group.

Aruna oversees the operations across all the business units – Consulting, Technology services and Outsourcing services in India with a focus to increase the integration and performance of over 40,000 growing employee base. Prior to assuming this role in January 2011, Aruna was the Global Delivery Officer for Capgemini Outsourcing, where she improved quality, productivity and profitability of Capgemini’s outsourcing operations worldwide. Aruna has over 2 decades experience in the IT services industry and has worked in both multinationals and pure-play companies. She has worked out of Europe and North America and continues to travel extensively meeting customers, analysts and Capgemini staff, getting a pulse of customer expectations and market direction.

Within a short period of being appointed CEO, Aruna has quickly made her mark i n the world of Indian business. She was ranked 3rd in Fortune India’s list of 50 Most Powerful Women in Business 2012 and 4th in 2011. Aruna has also featured prominently in Business Today’s list of Most Powerful Women for two consecutive years 2011 and 2012.

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Women Power

Jayanthi Sethuraman, Global Head, Marketing, Tally Solutions

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ayanthi has 18 years of professional experience in marketing for technology.

She has worked with IT Majors including HP and IBM where she has held a variety of roles including Marketing Strategy, Corporate Communications, Advertising & Brand Management, Marketing Operations, Field Marketing and Demand Generation. Jayanthi has experience in marketing for the IT infrastructure and services industries across multiple geographies. In her last assignment as Marketing Head for Fujitsu India and Africa, she was instrumental in setting up and leading the marketing function for Fujitsu in India and as part of her assignment, she led marketing for Africa along with her responsibilities for India. She was also the Marketing Operations Head for Western Europe, Middle East and India at Fujitsu, as part of her tenure. Jayanthi holds an M.S. in Advertising from Syracuse University, USA. In her spare time, she participates in industry forums, University and academic programs related to the development and mentoring of talent in marketing.

Debjani Ghosh, VP, Sales and Marketing Group, MD, South Asia, Intel Corporation

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ebjani Ghosh is vice president in the Sales and Marketing Group and Managing Director for South Asia at Intel Corporation. Based in India, she is responsible for establishing new growth areas for Intel in Afghanistan, Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka. Ghosh joined Intel in 1996 as a Marketing Communications Executive charged with developing a consumer marketing program in India. Subsequently, she set up and managed Intel’s education programs across the Asia Pacific region. Before assuming her current role, she had served as Southeast Asia Marketing Manager, as Country Manager for Malaysia, and most recently, as director for Southeast Asia. Before joining Intel, she spent 3 years with Ogilvy & Mather advertising agency. Ghosh is the chair of the IT Committee at the Federation of Indian Chambers of Commerce and Industry and vice president of the Manufacturers’ Association for Information Technology. In 2013, Fortune India ranked her among the 25 most powerful women in India. Ghosh holds a bachelor’s degree in political science from Osmania University in Hyderabad, India, and an MBA degree in Marketing from S.P. Jain Institute of Management and Research in Mumbai, India.

Suchita Vishnoi, Director Marketing, Vanitha Narayanan, Managing Director, IBM India Private Limited Trend Micro, India & SAARC

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uchitaVishnoi, Director – Marketing, Trend Micro, India & SAARC is A dynamic & results driven marketing strategist with over 14 years of record achievement targeting niche B2B & B2C audiences for IT products & services using conventional & new age Marketing tools & Media.

At Trend Micro, she drives Commercial & Channel Marketing for India & the SAARC region. In her current capacity, she has been actively engaged in areas of security and online threats that affect India and SAARC region, particularly among enterprises, small & medium businesses. A marketer by heart! She comes with a deep understanding of Marketing processes, ROI & Revenue driven execution. She is known in the industry for her track record performance & her passion for excellence and perfection. She completed her MBA (Marketing) from Lucknow University in 1998 followed by a certificate course in Competitive Marketing Strategy from IIM (Bangalore) in 2008 & attended a special workshop on “Re-inventing Marketing for CMOs” at ISB in 2012.

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anitha Narayanan is the Managing Director of IBM India Private Limited, and the Regional General Manager for India/ South Asia (ISA).

She is responsible for all of IBM's sales, marketing, services and global delivery operations in the India/South Asia region, including operations in Bangladesh, Nepal and Sri Lanka. Having joined IBM in the US in 1987, Vanitha has over 26 years of experience working with multiple client sets and in several countries. Since 2009, she has been a part of the IBM ISA business, serving in roles as the Sales & Distribution Leader and recently as the Managing Partner for Global Business Services (GBS). Prior to this, she has served as the Vice President of Communications sector, Asia Pacific, and the Global Vice President for IBM’s telecom solutions offerings. She has a Masters in Business Administration in Marketing from the University of Madras and a Masters in Business Administration in Information Systems from University of Houston - Magna Cum Laude.

Vanitha is married with a daughter and is presently residing in Bangalore, India.

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Women Power

Dr. Ritu Anand, Deputy Head Global HR, TCS

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r. Ritu Anand heads the Global Talent Management function at Tata Consultancy Services. In this role she oversees key aspects of HR, including compensation & benefits, company policies, career, performance and leadership management. She also leads workplace diversity initiative in TCS. She is the Governing Board Member of the distinguished “Forum for Women in Leadership” WILL Forum India that brings together the collective aspirations, talents, and mentoring of women across corporate India, towards a balanced leadership. She was a member of Worldwide ERC Global Advisory Council and also National HRD Network in India. She is recipient of prestigious “WILL Women’s Choice Award” that recognizes the contribution of the individual towards bringing diversity, equal opportunity, and advancement of women in corporate leadership. She has also been a recipient of “Exemplary Leader Award” by World HRD Congress and “Meritorious Service Award” by Worldwide ERC. Developing women leaders is an area that she is personally committed to. She believes it is time for women to raise the bar and be involved in all important aspects decision-making in business. Towards achieving this, she has launched several initiatives within TCS and has also been an inspiring mentor to many young budding women leaders.

Prama Bajaj, Country Marketing Manager Consumer Business, India & SAARC, Symantec Corporation

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urrently Country Marketing Manager- Consumer Business at Symantec Corporation, Prama Bajaj is a business leader with over 15 years of extensive marketing experience in various industries including IT, Automobiles and Airlines. Ms Bajaj is a result-oriented marketing professional with a proven track record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. She has worked with global giants such as General Motors, Cisco and Symantec, among others. Her core strengths include creativity and though leadership, among others. Her core competencies which set her apart from the rest include strategic market planning, advertising, channel marketing database management, channel marketing and lead generation activities, etc. Ms Bajaj has earned the reputation of successfully driving projects and delivering results.

Nidhi Markanday, Business Head, Consumer Durables & IT Accessories, Intex Technologies

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idhi Markanday is the Business Head for Consumer Durables and IT at Intex Technologies. In her current role, Nidhi is responsible for driving the business strategy and expanding the product portfolio that includes LED TVs, washing machines, speakers and power banks. She also oversees Intex’s logistics and retail operations, closely monitoring all purchasing plans and activities in line with the organization’s marketing goals and overall business objectives. Nidhi joined Intex in 2001 after a twoyear stint as a coordinator with a health insurance company, E-Meditek Solutions. With over 15 years of extensive experience in strategic business planning, marketing, sales and channel development, Nidhi has played an integral role in transforming the consumer durables and IT division to a significant revenue driver for the company. Having been with Intex for more than 12 years, Nidhi is also instrumental in identifying promising new channel partnerships and strengthening distribution networks. Over the years, Nidhi has effectively groomed her team and is able to drive a judicious balance between strategy and deadlines-based execution as a part of her core approach to collaborative and visionary leadership. Nidhi has a degree in office management from YMCA. In her spare time, she enjoys traveling to exotic locations, absorbing different cultures and developing sustained relationships with people from different walks of life.

Ruchi Khemka, Head of Corporate Social Responsibility & Sustainability at Vodafone India

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uchi Khemka is head of CSR at Vodafone India where she passionately handles Vodafone’s sustainability-related initiatives in India. With over 15 years of experience, she has worked across a diverse set of challenges within large multi-national companies and her own start-ups. Her personal passion lies towards empowering children and youth – an area she has been involved in through her career. Besides, she has extensively worked on social projects and helped companies to create CSR-roadmap that enabled companies in their business.

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Women Power

Rekha M Menon, Chairman - Accenture in India

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ekha M Menon is the chairman of Accenture in India, responsible for building Accenture’s business and further strengthening the company’s presence in communities across India. She is also responsible for Accenture’s institutional relationships with public authorities and industry associations. She continues to be engaged in Accenture’s Inclusion and Diversity and Corporate Citizenship initiatives.Ms. Menon joined Accenture in 2004 and in her previous roles led Human Resources for Accenture’s Growth Markets and Geographic Operations for India, ASEAN and APAC Delivery Centers for Accenture. Before joining Accenture, she has been part of executive management teams at Talisma Corporation, Levis Strauss, Akzo Nobel and Cargill Inc. Ms. Menon has over 24 years of industry experience.

A gold medalist from the XLRI School of Business, she now serves on their board of governors. She lives in Bangalore and has active interests in hiking and long-distance cycling.

Rosita Rabindra, Chief People Officer - NIIT Technologies

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osita Rabindra is the Chief People officer at NIIT Technologies which is a leading IT services company in the country. Ms Rabindra has close to two decades of experience in the human resource. She has closely witnessed hiring trends in the IT services sector and played a key role in hiring skilled engineers for NIIT Technologies.

Her role in the company becomes even more important as most of the projects require quality engineers.

Ms Rabindra has demonstrated the importance of being at the helm of affairs thereby becoming an inspiration for other women in the industry.

Chithra Devi, National Head Marketing and Communication, Socomec India

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hithra Devi is National Head – Marketing and Communication at Socomec India and has an extensive experience in heading teams. She has grown to the position of National Head in the company through her dedication, hardwork and successful completion of key projects. She is known for her out-of-the-box thinking. She is a self-styled individual that makes her high impact marketing and communications professional offering a diverse track record in building brand recognition in the field of Power electronics industry. She is well-versed with all the tactics and tools which can be exploited to create brand awareness in today’s world. Her key skills include brand positioning, lead generation, price positioning, direct marketing, team management, budget management and strategic planning.

Manisha Sood, Country Head-India, Fitbit

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anisha Sood, who was the Director and Country Lead – SMB at Microsoft, has recently joined a US-based wearable device company, Fitbit. Manisha rolled out the Fitbit in India. Manisha is one of the few women in Indian IT who have actively led teams and helped brands grow. In Microsoft, Manisha was responsible for leading the Sales and Marketing function of the small & medium business within India. She had been associated with Microsoft since 2013 and served the company for over two years. Prior to that, she had served the storage company SanDisk as a Country Manager – India and SAARC. Manisha held that position in SanDisk for seven years. She was also associated with Kodak as a Country Manager – Digital & Applied Imaging.

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Channel Roadmap

2016

The year 2015 is going to be a momentous year as far as IT is concerned. Technologies such as big data, IoT, cloud, social and mobility are going to steal the limelight and, that too, for a reason. Businesses have begun to seriously look at these trends. In the year 2015, there is expected to be more growth of mobility devices whereas demand for personal computers will continue to be flat. But this is not a bad news for HP, Lenovo and Dell. They have jumped into the fray with their mobility devices as well. They only need to compete in a highly competitive space where big players such as Apple, Samsung, Blackberry and Microsoft are already struggling for their marketshare in the presence of homegrown companies such as Micromax, Karbon, Lava and others. Similarly the new government has added spice in the market with their increased focus on digitization and smart cities. Experts believe that these two things will have a huge impact on the tech trends in India. While all of this takes place, we have clubbed a list of hot tech trends for 2015. We have kept in mind various reports and expert articles.

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Channel Roadmap

Canon

Canon’s Business Imaging Solution is Growing at CAGR 10% Canon is a brand to reckon with when it comes to printers and cameras. In 2015, the company forayed into the projector segment and the surveillance domain. Mr. K Bhaskhar, VP of Business Imaging Solutions, Canon India shares the highlights with DT.

of 2018 and will contribute upto 5% to Canon India’s total business in the next 2 years . Canon India launched the new range of iR-ADV C3300 colour A3 series which will address the needs of commercial and copy-shop vertical and iR-ADV C350i colour A4 series Multi- function devices (MFDs) to focus on SME’s and offices meeting their space constraints. In India, we currently have a market share of 26.8% in A3 colour segment.

The year has been bullish for the BIS division as a whole. With various launches, the Business Imaging Solution is growing at CAGR 10%.

Mr. K Bhaskhar, VP-Business Imaging Solutions (BIS) Division, Canon India

Q How will you summarise overall performance of the BIS division in year 2015?

A Canon strengthened its foothold in 2015 by venturing into new domains and expanding its product portfolio. Two major highlights for the year has been the entry into the projector segment and the surveillance domain. The division has also diversified its range of MFDs with the introduction of image RUNNER ADVANCE C3300 series and C350i models. The BIS division forayed into the projection domain with the launch of nine new projector models in the LV series and XEED series. These projectors will be reaching out to potential customers across all the major metros and aim to capture 10% market share by 2017. At the close of the year, the Business Imaging Solutions Division also introduced a range of intelligent network cameras in the surveillance domain which has enormously vivid series i.e. S series, H series, M series & R series. Canon aims to capture 10 % share in IP surveillance space by the end 46

DIGITAL TERMINAL YEAR BOOK 2016

Q How does the channel help you to reach out to your potential customers?

that will rule in 2016?

A With the INR 4.5 lakh crore Digital India campaign on board, digitization in the country is by far one of the most significant technological innovations for Indian businesses. Digital Disruption is happening in every industry and is expected to increase further in 2016.

From SMEs to large corporates, most of the businesses have started streamlining their printing infrastructure by digitizing their documents and investing in efficient Management document services. 72% of organisations have indicated that they are planning to increase their digitisation efforts, and many are using their DMS providers to support this transition. Document Management system and digitisation is new ‘Big trend’ that will catch enterprises’ fancy.

A Channel partners are crucial to our business

Q What is your current revenue?

What are your projections for the year 2016?

Q What are your assurances for providing excellent service support to your customer?

A Our Business Imaging Solution division has been growing at CAGR at 10%. We foresee to grow the Print Room Services business and will look forward to aggressively exploring medium and large printing segments. With the launch of the new series of MFDs, we are aiming to expand horizons not only into commercial sector (particularly copy shops) but also SME’s, corporate and government sector. We are seeing traction in managed print services, digitization, and more security in document management etc. particularly in BFSI, & Pharma segments.

Also, Canon is poised to gain a strong foothold in the intelligent network solution based cameras’ space.

With our venture into this new domain, we are aiming to capture 10 % share in IP surveillance space by the end of 2018.” Besides this, our expansion of distribution reach will expand in Tier II & Tier III cities. This means focus in multiple areas like service reach, alliances with System Integrators that are entering India or already here.

to make us grow in the industry. Our partners are the strongest linkage between us and our customers. We have very strong channel ecosystem & BIS division currently has 180 active channel partners covering length and breadth of India. However, with the diversification of the division, we would certainly look at more extensive channel partner association in the year 2016. Our focus is also to help partners in building trained salesforce by enhancing their knowledge and skills through training.

A We have developed a strong ‘service strategy’ as a part of our business model and created substantial contribution from service and solutions. In the last 18 years, we have built strong CRM as a DNA of business approach for deeper relationship with same customers.

Q What are the technology trends

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Channel Roadmap

Dell India

We Have Seen our Customer Reach Expand to 650+ Dell Exclusive Stores Dell is a brand that consumers and partners have always loved.

In the times when the demand for PC has hit the roadblock, Dell has taken several innovative steps to reach out to consumers.

It is spreading awareness through several digital literacy programs. Mr. P. Krishnakumar, VP of Consumer and Small Business, Dell India throws more light on how the company is evolving. usage patterns as well as technology aspirations among these groups. Our Back to School and Back to College campaigns were well received by students and youth respectively, energizing aspiring minds to leverage the power of the PC as an everyday companion.

Q What entices consumers or partners when they deal with Dell as a brand?

Mr.P. Krishnakumar, Vice President, Consumer and Small Business, Dell India

Q What are the key takeaways for Dell from the year 2015?

A The year 2015 has been pivotal in taking Dell brand deeper and wider into the Indian market. We have seen our customer reach expand to 650+ Dell Exclusive stores across the country across T3 – T5 cities and towns. We have also had several customer centric campaigns come to fruition, supported with the launch of a range of new Dell consumer products. Through a versatile product range, we are catering extensively to each and every user group in the market. Our focused campaigns are aimed at bringing Dell closer to the consumer. These concerted efforts have contributed towards making Dell a brand that resonates with the Indian mind-set and through building brand trust, placed it at the top of the consumer consideration set.

This year, we also unveiled the findings of our pan India ‘PC User Trends of Emerging India’ survey.

The survey reached out to 6000 respondents in 40 cities across the country and garnered insights from various social and economic groups such as students, youth, young workforce, parents, and business leaders.

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DIGITAL TERMINAL YEAR BOOK 2016

A Dell as a brand is continuously driving efforts to be seen as a trusted partner. We strongly believe that our customers are our true brand ambassadors. We believe that in listening to the needs and requirements of our customers, we are able to incorporate the needs of the consumer into our product innovation, to provide technology that enables a user to have a seamless experience, and to gain as much as possible from their device of choice.

Dell is constantly evolving and our goal is to cater to each unique segment of users. We offer devices that can be used by first time and repeat buyers across multiple user groups including students, working professionals, gamers and even seasoned users of technology. Moreover, we execute targeted campaigns for the variety of audiences, such as Back to School and Back to College that allow further engagement with our customers along with compelling offers that make the brand more attractive and identifiable.

Dell channel partners have extensive knowledge on products as well as service offerings and are able to give existing as well as potential customers in-depth knowledge of the brand and products. Channel partners are able to provide expert opinions that are crafted to the individual needs of the customer. Alongside, we have an on-site service footprint in 30,000 pin codes.

Q What are your assurances for providing excellent service support to your customer?

We believe in listening and responding to our customers.

Customers can always reach out to us and A we will listen and address each and every query of theirs no matter how big or small the issue may be. We currently have an on-site service footprint in 30,000 pin codes across the country. Customer support is one of the key drivers of customer relationships and we are seeing that our customers are staying loyal to the brand.

This is also how we are bringing ourselves to be in the consideration set for Indians, when it comes to the purchase of technology. According to the Brand Trust Report, Dell is the 8th most trusted brand in India.

Among technology brands, Dell holds the number one spot according to the report. It was great to be given this honour by our customers and is further fuelling our objectives to deliver a better user experience to our customers.

Q What’s your channel strength?

A We have grown our retail presence significantly

over the past year. Starting out with 400 Dell Exclusive Stores in February, 2015 we have come up to 650+ stores in over 350 cities across the country. A consumer can choose to buy a Dell product at either a Dell Exclusive Store (DES), a multibrand retail store, online or through channel partners. Through our channel, customers can access Dell products in 1100 cities across the country.

Q What’s your roadmap or strategy for the year 2016?

A Out reach in Tier 3 to Tier 5 markets was a central part of our outreach in this year. This will continue to be a focus for Dell in the coming year, as we expand our reach and enable users in all markets with access to personal computing. www.dtyearbook.in

Acer

Channel Roadmap

Aim to Increase Acer’s Brand Presence in Tier II & III Locations Acer continues to invest more in user-centric and aesthetically designed products which is its key strength. The company will be expanding its product portfolio into strategic key segments such as ultra-flexible 2-in-1 mobile PCs and full-fledged Notebooks in 2016, says Mr. S. Rajendran, CMO of Acer India in conversation with DT. and price points. Never the less, much more needs to be done as advances in both hardware and software are expected to benefit an ever wider spectrum of form factors, such as 2-in-1 devices that will further siphon volume from notebooks.

According to ‘India Tablet PC’s Market Forecast & Opportunities, 2016’ India as a PC market has a huge potential. The outlook for the Tablet PC’s market in India seems very promising as the overall consumer spending and acceptance is increasing in the country.

Q What steps have you taken to boost presence and target consumers at levels?

A Acer has built strong partnerships with all the large format retail stores, with an aim to increase Acer’s brand presence in tier II and III locations; Acer has introduced the Acer outreach program, through Acer Galleries. We have a robust distribution network comprising of Acer Malls and Acer Points, and are planning to expand it even further.

Q What’s Acer’s strategy for PC business in India?

Q What will be Acer’s go-to-market strategy for India?

A Recently, Acer unveiled two internationally A Much of India’s hinterland has gone

Mr. S.Rajendran, CMO, Acer India

Q What is your expectation in terms of overall market growth?

A Rising demand for mobility, acceptance of touch screen based devices by consumers, and growing mobile workforce in India is driving the market for 2-in-1 LaptopTablet in India. India 2-in-1 Laptop-Tablet market is presently at introductory stage where corporate sector holds major share of the market. However, education sector presents tremendous opportunities for the growth of convertible laptops in the Indian market. It is no denying that India Convertible Laptop/ 2-in-1 LaptopTablet market have experienced a growing trend over the last few quarters. However, high ownership cost and lack of consumer awareness remains major hindrance in the expected growth of India’s 2-in-1 Laptop-Tablet market. The PC ecosystem has started to show some results from our efforts to narrow the divide between the PC and mobile devices in terms of both user experience www.dtyearbook.in

through a major transformation, with spending on consumer durables and electronics (mobile phones, laptops and television sets), increasing by leaps and bounds. We are using our traditional IT channels to penetrate these regions and expanding our coverage of such areas with innovative below the line (BTL) activities and will be continuing the same.

Realizing the percolation of IT into smaller cities and towns, we have embarked on a consumerization drive in our ‘Go-To-Market’.

Our business is divided into the consumer and commercial business. The revenue split of our transactional and relationship business stands as 60:40.

In the commercial business, BFSI has been a key growth segment contributing to a large percent to the revenue generated from relationship business. Within the relationship segment, BFSI has been the fastest growing market for us. Acer will continue to stay focused in this segment and get its entire suite of product offerings (DTs, NBs, Servers, Projectors and TFT displays) arrayed for this vertical. Along with our robust after-sales support network we are confident that we are well equipped to continue participating in this space in a very healthy manner.

acclaimed smartphone models under the Acer Liquid Z Series and a new range of products across categories namely Notebooks, Convertibles, Projectors, Desktop Monitors and 2-in-1s. Acer has also introduced its gaming strategy across multiple form factors. We are going to continue investing more in user-centric and aesthetically designed products which is our key strength. We will be expanding our product portfolio into strategic key segments such as ultra-flexible 2-in-1 mobile PCs and fullfledged Notebooks. Our focus will be in growing our retail presence and make the best of the E-commerce boom which is expected to stabilize over the next few years.

Q Is Acer working on any government projects?

A Our e-Governance initiatives of department of police has initiated an interstate project of computerization of the department with a vision to build an improved information infrastructure for enhancing the operational efficiencies at all levels in the departments of police. As part of an innovative project to help develop The Information and Communication Technology (ICT) skills in school, we are partnering with the different state government schools to provide laptops for school children.

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Channel Roadmap

Xerox India

Xerox Evolved and Transformed to A Services-Led Technology Company Xerox India believes that channel partners are its extended team. They are the interface between Xerox & customers.

The company has a well spread partner network and are present in more than 200 Tier II cities, says Mr. Balaji Rajagopalan, Executive Director – Technology, Channels & International Distribution Operation, Xerox India.

Mr. Balaji Rajagopalan Executive Director, Technology, Channels & International Distributor Operations, Xerox India

Q How will you sum up the performance of Xerox in the year 2015?

A 2015 has been a great year for Xerox. We have launched a slew of new digital presses this year and all of them have seen a great response. Our Versant family of products especially has received great feedback from the market. We have already installed more than 20 devices. The digital presses launched this year come packed with latest technologies highlighting our commitment to offer products catering to each segment. Adding to this, Xerox managed print services continued to offer a comprehensive services to our customers – providing them with solutions that not only help them save on document related costs but also reduce energy consumption, and increase worker productivity.

Q Why should consumers or partners trust your brand?

A Xerox is a legacy brand and the pioneers of photocopying. Xerox is the brand which brought to world the art of printing technology. Today, we have evolved and transformed to a services-led technology 50

DIGITAL TERMINAL YEAR BOOK 2016

company.

drive the ease of doing business

More than 60% of our customers are repeat customers, this itself is a reason why consumers or partners should trust us. Globally, we are already acknowledged as visionaries in the MultiFunction Printer space. In India, we are a leader in the Production Equipment and we have a strong position in office printing space.

Q How does the channel help you to reach out to your potential customers?

Q What’s your opinion about Government of India’s ‘Make-in-India’ program? How do you support this program?

A Make in India is intended to make India a manufacturing hub of the world (atleast Asia, for that matter). We all know India needs to rapidly create more manufacturing jobs for the masses, for the demographic dividend to not turn into a demographic nightmare. There is no doubt that ‘Make in India’, if implemented well, has the potential to bring in a manufacturing revolution.

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

A While there is a lot of progress happening, but to drive a faster transformation into an efficient and world class economy some areas need to driven on priority. These include: - Quick implementation of GST converting the complete country into a single market and driving simplicity and efficiency in logistics and business operations - Effective mechanisms to curtail refurbished imports that sneak into the country inspite of the restrictions imposed - Continuous simplification of the processes to

A Channel partners are our extended team and they are the interface between Xerox & customers. We have a well spread partner network and are present in more than 200 Tier II cities. Our channel partners are always in touch with the customers and constantly working with them to make their experience with Xerox better. We have more than 200 partners working with us that help us cover the length and breadth of country to serve our customers.

Q What are your assurance for providing excellent service support to your customer?

A We conduct regular channel programmes that include face-2-face sessions as well as e-learning modules. The emphasis is always to equip them with what is required for them to solve customers issues and win in the market. For this we are committed to use technology in a way that makes this learning process more efficient, effective and easily accessible.

Q What’s your roadmap or strategy for the year 2016?

A We also believe that our Document Management Services have huge potential to grow.

We are constantly educating enterprises and making them realize the potential savings and productivity enhancement through optimized document workflow possible through Xerox Document Management Services. We will continue the history of innovating relentlessly our products for a better offering to our clients – across digital printing, A4 and A3 as well as document management services. www.dtyearbook.in

Kaspersky

Channel Roadmap

Association with VR Infotech Proved Rewarding Kaspersky Labs is constantly working to fight against the rising cyber threats. The company is preparing solution s to secure critical infrastructure from APT attacks which are expected to rise in 2016. DT spoke to Mr. Altaf Halde, MD, Kaspersky Labs, South Asia.

trust your brand?

Mr. Altaf Halde, Managing Director – Kaspersky Labs, South Asia

A Various respected product rating websites have rated Kaspersky as the best anti-virus in the market. There are many reasons why we have an edge over the others. Our biggest strength is that our program doesn’t merely protect one from threats that have already entered the system, but it seeks out probable threats and neutralizes them before they hit their systems. Kaspersky goes beyond viruses to protect from all malware, including spyware, rootkits, security exploits and ransomware. Our program protects against malware, safeguards against identity theft and phishing, and secures online financial transactions, all in real time. Few others can boast of this.

Q What’s your opinion about your Government of Q How do you summarise the India’s ‘Make-in-India’ program? performance of your company in year A If India is to compete with the best in the world and 2015?

We were able to not just expand and strengthen our partner network but work closely with our resellers to bring increased value to our customers. Our association with VR Infotech, the National Distributor for all Kaspersky retail products in India, has been most rewarding as we saw a significant increase in activations.

2015 saw a new set of challenges for digital security with hackers getting smarter and unpredictable. We were happy the way our products were able to stay a step ahead of these attackers and keep the data of our customers safe.

So overall, 2015 was a great year for Kaspersky Lab India!

A

Q What makes consumers or partners www.dtyearbook.in

aim at being one of the largest economies of the world in the next 5-10 years, it doesn’t have a choice about going digital. Digital India is an ambitious plan that requires a definite road map. It needs a dedicated team of technically sound people. At Kaspersky, we whole-heartedly support the program.

Q How does the channel help you to reach out to your potential customers?

A Our business model has always been channel centric. Majority of our activities are focused on enabling channels to sell more including marketing initiatives, training etc. In that sense, you can say that we attribute a significant portion of our investments into strengthening

the channel network and increasing our engagement with channels. Kaspersky Lab offers a wide range of benefits, training, certifications, marketing support and rewards to our partners to ensure mutual growth and give them a competitive edge. Our channel strength includes large System Integrators, IT Security specialist partners, resellers, retailers, large format stores etc

Q What are your assurances for providing excellent service support to your customer?

A Kaspersky has been committed to providing a splendid customer service experience. This has resulted in high customer retention over a period of many years and is growing.

Q What’s your roadmap or strategy for the year 2016?

A 2016 will surely throw up new challenges. We see that there may be a significant rise in cyber criminal activities, which will adopt advanced APT tactics in financially motivated online criminal activity. ATMs, online banking systems and personal accounts may be under specific threats. We are closely developing software to battle these challenges. As more and more customers use more digital devices, we will focus on educating the customers on the urgent need to also protect their phones, tablets and other pocket sized computers that are as vulnerable to cyber attacks as their computers. Our product, Kaspersky Internet Security, is a great solution to this need for anti-virus for multiple platforms. Along with this, we will continue to work closely with our distributors, channel partners and resellers. They are the reason we have become the strong brand that we are today in India and we are committed to making our relationship with each one of them, mutually beneficial.

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Channel Roadmap

Ricoh

We are Working on Several Large Government Projects Ricoh has a robust channel presence throughout South India. The company further aims to expand the current channel partners in South from 800 to 1200 and National partners from 3000 to 5000 to further boost the growth. Mr. Manoj Kumar, MD & CEO, Ricoh India shares company’s overall growth and future plans. in Q1 last year. The company forayed into IT services a few years ago and in 2014-15 it made about 65 per cent of its Rs 1,637.81 crore revenue from the information technology solutions business. Ricoh’s hardware business which includes printers, copiers, and cameras, contributes around 35 per cent of sales.

Q Can you honestly tell why should consumers or partners trust your brand?

Mr. Manoj kumar, MD & CEO – Ricoh India

Favorite Company Business Icon Favorite Gadget Favorite Destination

Birth Place Five things you cannot live without

: : : :

Ricoh India Jack Welch Kindle Andaman Islands : Lucknow : Family, Team, Internet, Mobile & Laptop

A Ricoh is an end-to-end solution provider for all business needs. With 360 degree framework Ricoh has emerged as one-stop business solutions provider for increasing the workplace efficiency of enterprises through IT automation and process integration. This is indeed, Ricoh’s USP which not only differentiates Ricoh from its competitors, but is also helping Ricoh India to achieve its vision to be the most trusted brand with irresistible appeal in the Indian market.

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A Make-in-India program of the Government is good for Economic growth and development of the country.

Indian products will be more competitive in the global market. It will boost export and strengthen forex reserves.

Ricoh India is carrying out toner bottling operation at Gandhinagar as revival of manufacturing activity.

Q How will you see the performance of Q Is Ricoh working on Govt projects under the Digital India program?

Ricoh in 2015?

Ricoh India is the leading provider of digital office equipment and IT services. Our Q1 2015 results hiked with almost 200 % growth in comparison to Q1 2014.

The company achieved revenue of Rs. 442 crores, which is almost double of Rs 226 crores in Q1 last year. IT services has helped Ricoh India raise the bar with over 237% growth in Q1. Revenue from IT services saw a huge upward plunge of Rs 320 crores from Rs 134 crores

A

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A Ricoh has been working very closely with various Govt departments both in the fields of Office Automation and IT Services. With Digital India campaign gaining momentum, we see a huge opportunity in the Govt to Citizen Services, IT Infrastructure Services, System Integration, Digitization and Document processing etc. We are working on several large projects in various central and state departments and expecting large part of

revenue from Govt sector.

Q How does the channel help you to reach out to your potential customers?

A As a national player, we have a huge presence across the country. Southern India markets hold significant importance for us in view of high business potential especially in verticals like IT, healthcare, BFSI and education. We have a robust channel presence throughout South India. We further aim to expand the current channel partners in South from 800 to 1200 and National partners from 3000 to 5000 as they have played a major role in Ricoh’s growth story.

Q What are your assurances for providing excellent service support to your customer?

A The company is experiencing unprecedented growth in all its business domains. We have 24* 7 service support to meet all the customer requirements. With the changing dynamics of business needs, Ricoh has transformed itself into an integrated solutions provider to fulfil the unique needs of customers across different industry verticals in a holistic manner.

Q What’s your roadmap or strategy for the year 2016?

A Ricoh focuses on various sectors and industries such as education, manufacturing, healthcare and BFSI. We are reaching out to Tier 2 cities like Kochi, Ahmedabad and Chennai. Ricoh recently launched Huddle Room Solution, which are the small conference areas that can be equipped with audio, video and display technology are vital in the new world of work. Equipped with the right technology, these digital workspaces enable more teamwork and collaboration than traditional meeting and conference rooms. In 2016 also our focus will be on introducing innovative product / solutions to meet customer demands. www.dtyearbook.in

Sophos

Channel Roadmap

Digital Indian Needs Robust Security Framework Over several decades Sophos have secured 100 million users in 150 countries and businesses across different verticals.

Its security solutions are backed by leading testing labs and have proven effective in rigorous conditions, says Mr. Sunil Sharma, VP Sales, India & SAARC, Sophos. simple for users. While simplifying security is a major goal, we have taken this philosophy to all aspects of business improving customer satisfaction and partner engagement.

Q Is your company working on Govt projects under the Digital India program?

Sunil Sharma, VP Sales, India & SAARC, Sophos

Q In what ways did the year 2015 react for Sophos?

A This year Sophos became the largest software IPO on the London Stock Exchange. Our successful listing represents a true team effort across all disciplines of the company. Sophos is growing at a double digit pace, and with newer technology developments like the launch of Security Heartbeat, we believe we can continue to outgrow the pace of our core markets.

Q Can you honestly tell why should consumers or partners trust the brand Sophos?

A Our solutions are trusted by consumers across the world. Over several decades we have secured 100 million users in 150 countries and businesses across different verticals. Our security solutions are backed by leading testing labs and have proven effective in rigorous conditions. With several patents and innovations like Security Heartbeat, we are committed to make security www.dtyearbook.in

A Digital India program recognizes the growing criticality of cyber security, information security and other related challenges. The initiative understands that the success of this program hinges on how security practices are enabled, regulated and promoted. A digitally empowered society and knowledge economy can’t thrive unless it is underpinned by a robust security framework.

As government’s trusted partner in Network and IT security solutions, we have signed up with NIC / NICSI / DGS & D and are committed to extend all kind of support in this direction making significant contributions with multiple projects.

Q How does the channel help you to reach out to your potential customers?

What’s your channel strength?

A As a 100% channel driven company we have 1000+ channel partners working on ground in India and SAARC. This extended network allows us to reach out to Tier II & III cities with ease. It is important to mention here that our partners form the primary interface with our customers and understand unique business challenges and security needs for customers across verticals.

Feedback and observations from partners help us evolve our offerings to meet changing customer needs. Over a period of years, we have made significant investments in our channel partners, transitioning them from productcentric selling to solutions-driven approach. Our partner programs provide the requisite resources and know how to our partners to confidently pitch our products and

solutions to customers.

Q What are your assurance for providing excellent service support to your customer?

A We have a strong pre-sales team on ground which plays a crucial role in understanding customer requirements. They are the ones who tackle technical queries and handle POCs to help customers get accustomed to our solutions in the initial phases. We understand that in our business, clients need to be 100% sure that they will get desired support in time as they cannot afford losses due to connectivity and security issues. We are aware that how these bottlenecks impact business continuity. To this end, we have a dedicated ISO 20000 certified post sales customer support that enables 24/7/365 assistance over multiple channels.

Q What’s your roadmap or strategy for the year 2016?

A We are in the advanced stages of aligning our channel with newer sales and revenue opportunities with an extended portfolio as in addition to network security they now have access to Sophos endpoint solutions. For customers, it means better security coming from a single vendor; for partners there are tremendous upselling and cross selling opportunities. Additionally, we want to establish Sophos as a leading brand in India. We will also be looking forward to strengthen our partner program via training and certifications.

Q What are your current revenue?

What are your projection for the year 2016?

A Sophos global revenue for FY15 was $476 million.

We have seen year on year growth in FY16, and in November announced our half-year results with year on year reported billings growth of 12.8%.

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Channel Roadmap

Kingston

Channel Partners Form a Part Of Our Success Story Kingston claims to be ranked as the #1 memory module manufacturer in the world with close to 50% market share, and it wants to continue its leadership position in India in 2016, shares Mr. Vishal Parekh, Marketing Director, Kingston Technology. world. Kingston has also received an overwhelming response in India in 2015 which reflected the growth in market share of the brand. Accredited with several first timer and innovative products in India. Indian consumers believe in value for money. Kingston has got consumers in all verticals.

A Kingston has always been a channel friendly company. Partners form a part of our success story. The Indian market has always been volatile. The sheer size and demand fluctuations make it a place for a dynamic mix of channel partners. We have plans to develop a better model of communication that gives us an edge.

Along with our initiatives and promotional drives, we plan to strengthen our channel network.

Q Can you honestly tell why should consumers or partners trust Q What are your assurances for your brand? providing excellent service support to A Our innovation and good quality products your customer?

Mr. Vishal Parekh, Marketing Director, Kingston Technology Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: Kingston : Scott Chen : My phone : Switzerland : Mumbai

provide a better experience to the users. Reliability is the cornerstone of our product strategy which has played a key role in maintaining the long-term relationships with customers and partners. We consider customers and channel partners as an important part of Kingston as they do contribute to our brand image. We focus more on relationship management rather than just sales with channel partners. Even the channel partners are more confident to work with us. We have also started engaging with the end users to understand them better.

Q Is your company working on Govt. projects under the Digital India program? Give details

: Friends and Family, My HyperX Savage A With the newer norms being set by the USB, My Ultrabook, Government, there will be a provision for a simpler My iPhone, Food, access to data. Kingston solutions are backed by its legendary reliability and higher quality. product and solutions. We can directly help with upgrading systems to a better digital platform. summarise the overall

Q Can you performance of your company in year 2015?

A Our focus in 2015 was to provide innovative products and solutions to our customers around the 54

DIGITAL TERMINAL YEAR BOOK 2016

Q How does the channel help you to reach out to your potential customers?

What’s your channel strength?

A Providing the best quality service to our customers has always been at the forefront of our business motto.

Kingston’s products go through a stringent quality and performance test before they’re out in the market.

We assure superior quality, guaranteed compatibility, convenience, stability, reliability, expertise, legendary warranty and exceptional after-sales services to our customers across India.

Q What’s your roadmap or strategy for the year 2016?

A According to the third-party research firms, Kingston is ranked as the #1 memory module manufacturer in the world with close to 50% market share, and we have similar plans for India. Kingston is a channel friendly company and we believe in growing with our channel partners. We have made a stronger communication model to reach our channel more effectively. In 2016, we plan to reach out to enterprises and thus expand on our existing market.

The channel partners will play a key role in sustaining and expanding the brand’s presence in the country. We believe in strengthening and supporting our partners by introducing exciting creative marketing promotion for the channel partners and end users.

www.dtyearbook.in

ECS

Channel Roadmap

Moving Ahead with Liva Mini PC Elitegroup Computer Systems (ECS) is heavily focused on leveraging the opportunities in different verticals. The company wants to take most of its products to more than 200 cities in India. Mr. Rajshekhar Bhatt, Country Manager, India, ECS talks to DT on the company’s standing.

Mr. Rajshekhar Bhatt, Country Manager - India, ECS

Business Icon : N. R. Narayana Murthy Favorite Gadget : My Smartphone Favorite Destination : My hometown & any place where I have my family.

Birth Place : Jaipur Five things cannot live without : Air, Water, Family, Peace of Mind & Nice Good Sleep.

Q Is your company working on Govt projects under the Digital India program?

M processor, the brand new LIVA X2, and a one-liter mini PC called “One” which was announced in the 4th quarter of 2015.

In addition, Compute on Stick and mPC with wireless charging technology were key featured products. Also, ECS displayed the latest LEET Gaming motherboards that adopt HDMI 2.0 and USB 3.1. It also announced its exclusive DURATHON 2 technology delivering high quality, stability and convenience for the products.

A ECS believes in working with our channel partners.

Some of our partners are involved in government projects and pitching our products.

Q Can you honestly tell why should consumers or partners trust your brand?

A I suppose GST implementation, ease of getting BIS would boost the business sentiment in the country.

A Elitegroup

Computer Systems (ECS) is world’s leading hardware and PC system manufacturer, which has many highlighted products, world’s first mini PC powered by Intel Core M processor, education notebook as a niche product and intelligent gateways for IoT field. Beside backbone of our business the Motherboard products range.

Q What kind of regulatory changes do you cherish in order to improve the business ecosystem in the country?

Q How does the channel help you to reach out to your potential customers?

What’s your channel strength?

A Channel is an integral part of our value chain.

We invest a lot of time and money to train, educate our partners. Our whole focus is to offer competitive products with all key features and high reliability to end-users helping our partners to maintain healthy bottom line.

Q What’s your opinion Q What’s your roadmap or strategy for about your Government of the year 2016?

India’s ‘Make-in-India’ program?

Product: At ECS we keep expanding the LIVA Mini A

Q Please summarise overall performance of your company in year 2015?

A ECS has focused on the mini system in recent years.

ECS displayed the world’s first LIVA mini PC with Core www.dtyearbook.in

A As ECS being true Multinational Company we adopt international uniform standard & process to do business + top it up with local touch, in line with this new government policy of “Make in India” we are in process of talking to our customers about their choice & accordingly speaking with suitable partner with whom we can have this local facility.

PC family with comprehensive designs and innovations.

LIVA delivers the most flexible Intel system in a size fitting everywhere. Pre-loaded OS, ultra low power and rich functions etc.. provide you with infinite possibilities.

Channel: ECS products are already available in all major towns of India. We plan to add more products that can be available in top 200 cities/towns of India.

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Channel Roadmap

Fujitsu

Fujitsu Expects Growth Of 56 % On FY 2016 Fujitsu has manifested robust growth in 2015 based on its strong push into newer verticals and focus on launching quality products in the market. Similarly it projects high double-digit growth in 2016. Mr. Mehul Doshi, Country Manager, Fujitsu reveales his company’s market plans for year 2016

Q What makes consumers or improve the business ecosystem in the partners believe in your brand? country?

A Fujitsu is known for manufacturing high quality products. We have world class facilities located in Germany & Japan. We have a big focus on R&D and innovation as we have made investments of USD 2bn + in R&D and have more than 1,00,000 global patents. Most importantly, we have a large workforce in India committed to support customer’s IT needs.

A Some of the regulatory changes that can definitely help improve the country’s business ecosystem including: One tax regime across India, simplified tax structures Abolishment of interstate road permits & local levies like octroi, etc.

Acknowledgement with worldwide safety standards, thereby eliminating BIS product testing for all product we import to India.

Q What’s your opinion about your Government of India’s ‘Make- Q How does the channel help you to in-India’ program? reach out to your potential customers?

A Fujitsu supports ‘Make in India’ initiative of government. We are investing almost USD 1Mn

by March 2016, to build a High Performance Computing (HPC) competency centre. This Google shall enable SME’s to develop their products Ratan Tata designs / models free of charge to kickstart their Smartphone, manufacturing dreams in our facility. Fujitsu is Portable Karaoke also planning to hire almost thousand plus new Bora Bora, French recruits in our global delivery centres across India.

Polynesia Mumbai Q Is your company working on

Mehul Doshi, Country Manager, Datacenter Solutions, Fujitsu Favorite Company Business Icon Favorite Gadget

Favorite Destination

Birth Place Five things you cannot live without

: : : : :

Govt. projects under the Digital

: Family, Friends, India program?

Vegetarian Food, Spiritual Path & A Yes. We have successfully executed few Smartphone of such large projects in India, few includes surveillance projects at Indian Airports with Airport Authority of India, wherein more than 18 Q How would you recall the year 2015? airports are covered under such infra solutions. We also have undertaken surveillance projects with railways with more than hundred stations covered and undertaken smart power grid projects in MP, Rajasthan and TN. FY 2015 has been overall a great year.

We have seen A growth across sectors and overall saw a 68 % y-o-y growth in H1. We are looking to increase this growth percentage Q What kind of regulatory changes to 84 % by the end of the financial year. do you think should happen in order to 56

DIGITAL TERMINAL YEAR BOOK 2016

A Channel is a very integral part of Fujitsu’s GTM strategy. 90 % of our products business takes places through channels in India. We also do business actively with most of National SI’s in the country, overall approximately 24 SI’s. country

Q What’s your roadmap or strategy for the year 2016?

A For 2016 we plan for hyper growth with a focus on core Datacentre product solutions and services offering.

We have already taken steps towards this direction having hired fifty plus people in our India operation and would continue to add resources in FY 2016 to fuel the growth story India. Two accelerated focused areas of investment for us are in the ‘Business Application Services’ & ‘Managed Infrastructure Services’

Q What are your current revenue? What are your projection for the year 2016?

A In our FY 2015, we expect to grow around 70 % year on year whereas we expect a growth of 56 % on FY 2016 again setting a hyper growth engine for India

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Channel Roadmap

Panasonic

Panasonic has 9665 Exclusive Brand Outlets

Panasonic is a known brand in India in many categories. It was not easy for the company to step into the smartphone business. Despite stiff competition, the company garnered 3% market share in the smartphone market. Mr. Manish Sharma, President, CEAMA and Managing Director of Panasonic India & South Asia shares more insights on the company’s roadmap for India in 2016.

Q Can you honestly tell why should consumers or partners trust your brand?

Mr. Manish Sharma, President, CEAMA and Managing Director, Panasonic India & South Asia

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Matsushita, &

Ratan Tata Favorite Gadget : Panasonic Power bank Favorite Destination: Dubai

Q How will you sum up the year 2015 for your company?

A We saw an overall growth in the sales across categories in 2015. Despite the fluctuating macroeconomic conditions, the festive season gave a boost to the sales of Consumer Electronics & Home Appliances.

Some of the factors which led to an upsurge in sales included high consumer confidence and, support from the Government in terms of policies like extension of M-SIPS, repo rate cut etc. Panasonic garnered a 3%-value share of the smartphone market and is targeting to treble it by next year-end to be among the top four brands. The company has also started to export products to Sri Lanka, Bangladesh and Africa.

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DIGITAL TERMINAL YEAR BOOK 2016

A Two principles that define Panasonic are Quality and Transparency. Quality is not limited to the product or service delivered alone, but also to the firm’s internal and external conduct. Transparency, the second pillar, is a belief that has become a pivot of trust for Panasonic, empowering all its stakeholders to make knowledge-based decisions. India is a key growth market for Panasonic and aggressive investments are being made deepening its commitment to the region. Panasonic believes in localized innovation and the key strategy propelling Panasonic’s growth in India is designing products specially conceptualized and customized for the Indian consumers - keeping the local needs and conditions in mind. Panasonic’s Technopark, a consumer lifestyle research facility, R&D centre and factory in Haryana was one major step towards such localization.

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A The government’s ‘Make in India’ policy to encourage multi-national companies to manufacture in India is aligned with Panasonic’s objective on making India a strategic hub for the ISAMEA region (India, South Asia, Middle East and Africa) and our initiatives to maximize localization. India is a key growth market for Panasonic globally and aggressive investments have been made in this region. Setting up of Technopark is a big step towards showcasing how committed Panasonic is towards India.

Q How does the channel help you to reach out to your potential customers?

A

(Distributors – 217, LCS- 793, Organized retail – 406, Sub distributors- 8249) spread across the country and is looking at expanding in the coming years. Considering the increasing trend of online shopping, Panasonic has recently launched ‘Panasonic’s E-Store’, where the company is selling its wide range of products.

Some of the practises that we have adopted include educating channel partners on a regular basis by taking workshops for channel partners, supporting channel partners through advertising and promotions at the shop front level, holding quarterly dealer meets, keeping in constant touch with channel partners and so on.

Q What are your assurance for providing excellent service support to your customer?

A Providing world-class customer service is central to establishing and maintaining the trust with customers for Panasonic. Service plays an extremely crucial role.

We always make sure that the partner feels comfortable working with us, whether it is in terms of service, business expansion or growing the market. It is because our partners help our customers implement the solution at the first place that they come to us again and again.

Q What is your current revenue?

What are your projection for the year 2016?

A We are targeting revenue of Rs. 7,000 crores this year and Rs. 10,000 crores by the end of the next financial year. We see 2016 to be a crucial year for the consumer electronics industry because 2015 marked an upward slope in its growth which is precisely because of the new government’s favouring towards the manufacturing industry. The product categories where you see a big uptick in 2016 are high end Television, Air conditioners and smartphones.

Panasonic has 9665 exclusive brand outlets www.dtyearbook.in

DataWind

Channel Roadmap

DataWind Opened Manufacturing Facility in Amritsar DataWind continues to move ahead in the Indian market in the low-cost mobile device segment. Besides, the company has opened a manufacturing facility for tablets and smartphones in Amritsar.

Mr. Suneet Singh Tuli, President & CEO, Datawind speaks to DT and shares his roadmap with DT in a candid interaction.

Mr. Suneet Singh Tuli – President & CEO-Datawind Favorite Company Business Icon Favorite Gadget Smartphone Favorite Destination Birth Place Five things you cannot live without

: DataWind : Clay Christensen : Pocket Surfer : Amritsar : Ludhiana : The five K’s of Sikhism

Q How will you summarise overall performance of your company in year 2015?

A 2015 has been good year for us in all respect. We

sustained our market position as the leader in the low cost segment with a market share of 55%. We launched two new smartphones namely, Pocketsurfer 2G4 and Pocket Surfer 3G5 at affordable prices bundled with free internet browsing for 1 year, through our recent partnership with Telenor and Reliance. We have announced partnership with these two telecom operators for free internet browsing of 1 year on our entire range of products. We have recently forayed in Nigeria with our tie up with Airtel Nigeria to provide low-cost mobile Internet access. DataWind opened www.dtyearbook.in

new facility in Amritsar for manufacturing of tablets and smartphones exporting around 2 lakh devices in just 2 months of operations.

sector, and tax exemptions along with preference for domestically manufactured electronic products for government procurements are encouraging signals.

Q Why should consumers or partners trust your brand?

Q How does the channel help you to reach out to your potential customers?

A Customers enter into transactions with us for the value we deliver to them. Every customer wants affordable solutions and we deliver it. Our technology gives us the ability to offer ‘optimized’ products that is not only great on value and price but also representative of high-end technology.

We’ve consistently demonstrated the company’s endeavour to breach the affordability barrier for our customers.

A DataWind has recently expanded its distribution network with a series of modern, traditional and online retail distribution agreements. DataWind has partnered with Big C, Sangeetha Mobiles, Lot Mobiles and SG Corporate moility and established its own distribution network in India. Naaptol and HomeShop18’s broad TV shopping network has allowed DataWind to fill distribution gaps.

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A With Modi Govt taking steps in the

direction of ‘all clearances under one roof’ and fast track approvals, we are confident that the dream of ‘Make in India’ will actualize. Improved policies on manufacturing, duties, and skill development will enthuse players to come to India for setting up their manufacturing units. DataWind has always been very vocal about ‘Made in India’ products.

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

A The opportunity for Make in India is a positive step by the Government. Equalization of Excise Duty and Import Duty is the first step. Issues related to VAT need be sorted out early. There are advantages attached to the government’s ‘Make in India’ manufacturing push. Incentives like cash back on investments in the

Q What is your assurance for providing excellent service support to your customer?

A Our prime motto at DataWind Innovations is to serve our customers at the highest desired levels.

After purchase, if customer is not completely satisfied with any item purchased from us, we will be glad to refund your full money without any quibble.

Q What’s your roadmap or strategy for the year 2016?

A We create products that are optimum balance between usability, performance and affordability for the Indian population. Instead of the small niche of high-end tablets and smartphones, our focus will continue to be on affordable devices that can empower the masses of India. Future specifications will include expansion to 3G and 4G networks. We are also considering foraying into the affordable 4G device segment by mid-2016 and planning to start two new manufacturing facilities with an initial investment of Rs 200 crore in India. We may come out with a sub-Rs 3,000-priced 4G-enabled smartphone as the 4G market matures.

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Channel Roadmap

Western Digital

Providing Door-to-Door Replacement Service Western Digital increased its productline to cater to all kinds of business and personal storage needs. Mr. Khwaja Saifuddin, Senior Sales Director, South Asia, Middle East and Africa of Western Digital speaks more about his company’s plans for 2016.

My Passport Ultra, My Cloud OS 3 and My Cloud Mirror Gen 2, etc.

Q Why should consumers or partners trust your brand?

A Beyond offering the largest range of really innovative and great-quality products, we stand by our products and consumers with top-notch after sales service and warranty support across India. We believe that a user should be able to get a replacement product with the same ease as he purchased his product.

Khwaja Saifuddin, Senior Sales Director - South Asia, Middle East & Africa, WD

Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: : : : :

WD John Coyne GoPro Istanbul Lucknow

: My Jeep, Bike, Music, food & water

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program? How do you support this program?

A “Make in India” is an important initiative to transform India into one of the important manufacturing hubs. Its success depends upon a variety of factors. Besides favourable government policies and support, skilled workforce and adequate infrastructural facilities are essential. The infrastructure of course transcends the physical infrastructure such as roads, highways, ports to encompass digital as well. The amount of data will increase manifold in the coming years and this is where data storage plays an important role.

Q How do you sum up the overall performance of your company in year Q What kind of regulatory changes should happen to improve the business 2015? ecosystem in the country?

A We launched many new products and solutions in India, grew the business, and reinforced our commitment to the Indian film industry by entering into an association with Red Chillies Entertainments for the second time.

We supported the making of the upcoming movie, Dilwale, by providing storage technology solutions on which the entire movie was stored and edited. In the year 2015, WD launched a variety of products, both in content solutions and storage technology such as: My Passport X, 60

DIGITAL TERMINAL YEAR BOOK 2016

A Promoting multi-disciplinary talent to assist various facets of a manufacturing environment, quick one-window clearance mechanism for easy setup of manufacturing operations, and lower duties on raw materials required to manufacture various assembly components are some of the few suggestions.

Q How does the channel help you to

reach out to your potential customers?

A We value our relationship with our partners. They are a key part of our strategy. We consistently work towards developing mutually-beneficial relationships with them, which are beyond monetary perks. We organize training programmes for channel partners all over the country. We recently launched an enhanced myWD Partner Program and currently have more than 4700 my WD partners in India and the number has been steadily growing. The my WD Partner Program is specifically created to help value-added resellers, managed service providers, solution providers and system integrators grow their business. The new and improved site offers new features that lead to a smooth user experience for my WD partners. This year, we also refreshed our WD University interface and made it much more user friendly. WD partners and resellers can sign up for the available courses and complete various training.

Q What are your assurance for providing excellent service support to your customer?

A WD provides ‘WD Express’, a door-to-door replacement service that ensures that in case a customer’s product has to be replaced, it is easy to do so. With ‘WD Express’, the product is collected from the user’s address and once it passes our warranty criteria, a replacement drive is then delivered to the user at the same address. A customer can also drop his product at one of our more than 100 drop points spread across India and then, once his product has been processed, a new product will be delivered directly to his doorstep.

Q What’s your roadmap or strategy for the year 2016?

A With a focus on innovation and value creation, our goal is to grow through continued strong execution and with targeted investments in surveillance, mobility and personal cloud. www.dtyearbook.in

Konica Minolta

Channel Roadmap

We Get 55% Revenue from Production & Rest 45% Comes from Office Konica Minolta has become undisputed leader in colour production printing business in India. The company in recent times has come up with large printing machines and educated partners through roadshows and participating in photo fair. Mr. V. Balakrishnan, EGM Konica Minolta Business Solutions Pvt Ltd. shares his upcoming market and channel plans with DT. A A. We have equal focus on all our businesses in India.We are into high end digital printing solutions as well into office printing solutions. In recent times there were launche of large printing machines. This year we refreshed our models with new innovation and technology. We also launched 8 models of an enterprise A4 printers which can be integrated into the solutions just like any other A3 product. Production is very important part of our business as we get 55% of our revenue from production and rest 45% comes from office. So both of our business are equal.

Mr. V. Balakrishnan, EGM Konica Minolta Business Solutions Pvt Ltd.

Q What response do you haveon your recent launch of Bizhub C71hc at the Rajasthan Photo Fair 2015?

Q How has been the journey forKonica Minolta in India as a brand till now?

A A. We have got huge response from photo A A. Konica Minolta is a leading brand in India

today.If you talk of Konica Minolta and Colour, the people talk in the same breath.Colour is identified with Konica Minolta. When we started our direct operation in year 2010,we had a market share of less than 4%. Buttoday we are market leader incolour production printing solution. We are also leading the colourin office with a market share of 30%.Today we have the largest number of digital production press installed in the country. So, customer see us as a very reliable partner for their business. Over the time we had invested very much in India. We opened highly equipped production printing lab in Gurgaon which helps customer to experience the machine which ultimately helped us in growing consumer awareness. The journey till date is quite encouraging and rewarding.

Q What is the current focus area for Konica Minolta? www.dtyearbook.in

partners. The partners are really excited for this high quality machine. We have already started shipping this and people are really happy with it. We are also happy to share about a software launch along with these machines which help partners to work even on all sizes of photo printing business with much more margin and save overall cost of operations.

Q What is the current distribution model of Konica Minolta in India?

A A. Konica Minolta operates on a multiple

channelmodel. One, we have a direct team which primary addressesenterprises account for office printing solutions. These teams are currently operating in six locations and soon two more locations will be added to this strength. Then, we have 130 partners in office who sell A4 and A3 and also offerservice to endcustomers. We provide them all sort of required support including training.

Forproduction printerstoo we have multiple channel.

We nowhave more than 1000 machines directly installed by us and we also take care of these machines.

We also revamped our manpower with 170 people to 400 people till now.On partner front, when we see a coverage gap or we see performance gap, we appoint partners to boost our business and overall reach.

Q How do you see your current service support system? What are your plans to enhance service experience for partners?

A A. We believe service support a very serious element for positioning us as a most trusted brand.

Our most of the investment has gone into providing best service support to our customers. When we started our operations in India, we set up 5 branches at different locations. This branch was actually training center for our partners who were trained to provide best service support to customers. Today, we have taken that number to 44 across India. All these centers have our own engineer who take care of the service support for our customers. There are also partners who sell and service to customers. We are currently having more than 700 service engineers across India to provide excellent customer support.

Customers can also call to our toll free number and register their service related issues.

Q What are your plans for Konica Minolta in Year 2016?

A A. We will see Konica Minolta expanding into new areas. We will not only expand product portfolio but we will also come up with more solutions. We will also work on more initiatives to work closer with customers and offer them services that will create more value for them. These are the core focus areason which we will work in Year 2016.

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Channel Roadmap

Intex

Plan to Expand the Partner Base to 50,000 by Next Year Intex has rapidly risen in the consumer electronics space in India. The company is a leading smartphone brand in India today. The company manufactures half of its phones in India which it plans to take to 100% in 2016. Let us dig out more from Ms. Nidhi Markanday, Business Head, Consumer Durables & IT, Intex Technologies. complete range of products including speakers, power banks, sound bars, UPS, headphones, cabinets etc. The focus is on aesthetics, overall sound quality and user experience.

Q Why should consumers or partners trust your brand?

Nidhi Markanday, Business Head -Consumer Durables & IT, Intex Technologies Favorite Company Business Icon

Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: Intex : Mr Narendra Bansal : Intex Aqua Gen X : Prague : Jammu : Work, Phone, Family, My fav dessert ( death by chocolate)& Shopping

Q How do you want to summaries the performance of your company in 2015?

A Right from venturing into new segments, exploring marketing avenues, bringing brand ambassadors on board, it’s been a wonderful year for us. Going with the momentum of the Industry we are planning to expand in the UHD segment. The LED TV growth is gaining thrust, and we had a remarkable sale of 45000 units in October.

We expect to sell around 600,000 LED TVs in FY15-16.

Being an Indian brand, we understand our consumers and their requirements well and have always introduced innovative products at competitive prices. We have a 62

DIGITAL TERMINAL YEAR BOOK 2016

A We always believe in providing a combination of style and technology at a competitive price. Intex has been recognized for its contribution in bringing highend consumer electronics and IT products within an affordable bracket. As a responsible and ethical brand we adhere to the global quality standards and we are an ISO 9001:2008 certified company. All our manufacturing plants in India comply with the best of the industry standards.

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program?

A Intex has been manufacturing in India since 2001.

Currently we have 4 manufacturing units in India JammuandBaddi (HP)oneeachand 2inNoida.Currently our more than 50% phones are getting manufactured in India and by next quarter all our devices will be made in our own factories. The government’s Make in India will spur local manufacturing and will ultimately help the economy and the consumers. We are producing around 1.5 Lacs speaker every month and that too end to end manufacturing.

including the setting up of a domestic component manufacturing and designing platform. The objective is to revive manufacturing capabilities and become the manufacturing hub of the world like India has for the service industry.

Q How does the channel help you to reach out to your potential customers?

A Our channel strategy has always been a vital part of our growth plans. With a strong network of partners our focus is towards reaching the consumers across the country. We have 20,000 retail partners and plan to expand the partner base to 50,000 by next year. We have a running program of distributors’ meet & training that perfects them in learning about the science that goes behind creating these products. Our spread across the speakers segment is 75% in the general trade, Online accounting to 15% and LFR coming to 10%. In the Power banks segment our spread accounts for 80% Online and GT/LFR coming up to 20%.

Q What’s your roadmap or strategy for the year 2016?

A After the great response received on the LED TV segment, we plan to expand our product portfolio in the UHD segment. In our already established multimedia speakers category we plan to expand the portfolio with addition of 2.1, 4.1 & 5.1 series, and plan to revitalize the existing segment with better looks, superior feel and amazing sound quality.

Q What kind of regulatory changes Q What are your current revenue? should happen to improve the business What are your projection for the year ecosystem in the country?

2016?

A As an industry player, we feel the government should encourage and facilitate an environment that incubates a complete manufacturing ecosystem

A Intex Technologies has seen a 100% growth yearon-year and for this year too it has been on the same lines.

We expect to continue with this momentum in future. www.dtyearbook.in

TP-LINK

Channel Roadmap

We Deliver Quality at Best Price TP-LINK is planning to roll out more products in the coming year to tap the rest of the market and enhance its sales in the country. DT gets more details from Mr. Bill Ye, Country Manager & Director, TP-Link India as how it plans to execute its strategy in 2016. branch offices. TP-LINK’s Performance also accelerated with its new Business Vertical which consists of SOHO, Telecom, SMB, ISP and accessories.

A Government should make sure that investment made by foreign entities is safe and secure. Plus, uniform law across states will help to improve the business activity.

Q How does the channel help you to reach Q Why should consumers or out to your potential customers? partners trust your brand?

A

TP-LINK has a strong hold on its R&D and product testing. We put a lot of effort to assure consumers of quality products. We deliver quality at best price.

Equally we make sure that our partners get our support to sell further. We offer quality after-sales support.

A Our channel partners are well-versed with our products. They are a key link between TP-LINK and customers. Our channels partners help us to get to our potential customers in an effective way. The experience and relation our partners hold with customers is beneficial for TP-LINK as well. TP-LINK India has more than 100+ channel partners pan India.

Q What is your assurance for providing Q What’s your opinion about excellent service support to your customer?

Government of India’s ‘Make-inA Customers’ satisfaction is one of the key focus areas.

India’ program?

Mr. Bill Ye, Country Manager & Director, TP-Link India Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you Cannot live without

: TP-LINK : Steve Jobs : Iphone 6s + : Maldives : LUZHOU, SICHUAN. : Mobile, Wi-Fi, Computer, Music & Books.

Q How do you summarise the performance of your company inyear2015?

A TP-LINK has seen a steady growth from the day it steps in India and same was for year 2015. In 2015 TPLINK India carried an expansion plan which includes appointment of sales team, opening of warehouses in different states and expanding the reach through new www.dtyearbook.in

A

We as a company praise Indian Government for its initiative on MakeIn-India. We look at it positively as the initiative is set to support India in achieving the GDP growth in the coming future. TP-LINK is trying to explore this program and is looking for a chance.

Q Is your company working on Govt projects under the Digital India program?

A We have worked under many projects and participated in various programs for Digital India. In the coming future we will be exploring more opportunities as they come to us.

Q What kind of regulatory changes do you seek to improve the economic ecosystem in the country?

TP-LINK makes sure that we provide our customers with more recourse to get in touch with company. We have introduced a number of services to improve the customer service. We have launched toll-free, miscall, online chat, and email services to help and serve customers. TP-LINK has also invested in various service centres across India.

Q What’s your roadmap or strategy for the year 2016?

A In Year 2016; we will increase our reach to new verticals. We will expand our accessories product-line as we plan to launch more power banks and accessories.

Q What are your current revenue? What are your projection for the year 2016?

A We achieved 80% quantity sale this year, which by 2016 end is expected to reach 100%.

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eScan

Channel Incentive Schemes Designed to Ensure Higher Benefits With continuous advancements in the IT landscape, the need to protect networks and all related digital devices from evolving cyber security threats has led to an increase in the demand of IT security software, says Mr. Govind Rammurthy, CEO & MD, eScan in an interaction with DT while sharing views on the company’s roadmap for the coming year.

A With more than 2 decades of Research & Development, we have established ourselves as one of the leading pureplay security providers. And today our products are globally accepted even in US and Europe market. Our innovative and futuristic technologies like MWL Technology, DIRC Technology, NILP Technology and sophisticated Anti-Virus Heuristic Algorithms that not only provides protection from current threats, but also provides proactive protection against evolving threats.

and incentive programs, more partners are joining the family. At eScan, we recognize the contribution of our valued partners in our constant growth. We support our channel partners by working closely at each step with them in identifying new opportunities and ensuring business profitability. Our eScan partner program is designed to help partners and support system for their business growth. We have periodic channel incentive schemes designed to ensure higher benefits. In order to strengthen our channel partner relationships across the globe, we plan special marketing strategies together to ensure mutual beneficial growth.

Q What’s your opinion about Government of India’s Digital Q What are your assurances for India program? How do you providing excellent service support to your customer? support this program?

Digital India has created new economic and Mr. Govind Rammurthy, CEO & MD, eScan A social opportunities and has also opened avenues for cyber criminals to intrude and exploit vulnerable users. The government initiative that is planning to transform the country into Q Will you summarize the overall a connected economy can be fruitful only if security performance of your company in year measure of the network is well planned. Despite all 2015? the security risks, the movement towards Digital India is unavoidable. The current challenge is that, major A The overall performance of eScan is quite exciting government departments and e-governance projects are till Q3. All of our SOHO, SMB and enterprise products working in silos. are continuously receiving respectable response globally.

Considering the increasing number of iOS devices, we How does the channel help you to have also developed eScan Mobile Security for iPhones Q and iPads for the convenience of the increasing iOS reach out to your potential customers? device users. This year we have expanded our operations What’s your channel strength? further globally and increased focus as India market and have operations in 39 cities of India.

A Today we have more than 7500 National Channel partners selling eScan products across all segments. are proactively working with eScan to expand its Q Can you honestly tell why should They market across their region. With our enhanced channel consumers or partners trust your brand? partner program, marketing activities, channel events 64

DIGITAL TERMINAL YEAR BOOK 2016

A We have 24x7 online support for all our customers, resellers and distributors through e-mails, telephone and chat. Local language support in all regions is available locally in various countries. In India we have our support teams available across 39 locations for our partners and users.

Q What’s your roadmap or strategy for the year 2016?

A With continuous advancements in the IT landscape, the need to protect networks and all related digital devices from evolving cyber security threats has led to an increase in the demand of IT security software.

The current scenario in Anti-Virus market in India among home users/ Retail is on growth path at a rate of 20-25% (approx.). The distribution or the reach to end customers is largely through our channel network. At the Enterprise and SMB segment, eScan is one of the fastest growing Indian brand and has been well accepted for the network. www.dtyearbook.in

Emerson Network

Channel Roadmap

Focusing on Growing Datacenter Market Datacenter market is on the rise in India. This is the space that attracts Emerson in a big way as it continues to focus on tapping the opportunity. DT stole a candid time with Mr. Ankesh Kumar, Director – Product Management of Channel and IT solution at Emerson Network Power India to know their plans for the future ahead. way. Our commitment towards customizing solutions with the requirements of our customers has seen Emerson Network Power become a trusted brand in the last few years. We invest a huge amount of our budget in research and development and innovate products that are state-of-the-art with the latest technologies and needs.

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program?How do you support this program?

Mr. Ankesh Kumar, Director - Product Management (Channel, IT Solution) & Marketing at Emerson Network Power India

Favorite Company : Emerson Business Icon : JRD Tata Favorite Gadget : Buffalo NAS

system Favorite Destination : Miami Birth Place : Jamshedpur

Q Can you honestly tell why should consumers or partners trust your brand?

A Technology is ever-evolving- datacenters are becoming more compact and the energy crisis in the country becoming more obvious as a larger number of start-ups and new entrepreneurs start shop. Keeping abreast of the trends, Emerson Network Power uses a unique combination of industry expertise, technology and resources to help businesses as possible. The business operations of any organization evolves with time and there is a continuous need to focus on improving the overall agility, accuracy, access and availability. We have been providing business critical continuity solutions to organizations across sectors for many years now and our commitment to offering solutions that help reduce inefficiencies, defer capital expenses and increase operating margin has seen our customer benefit in a huge www.dtyearbook.in

A Speaking of the “Make In India” initiative we aim to contribute whole heartedly to this endeavor.. Our DC power products have become the industry standardbearers as we have adopted the SMPS (Switched Mode Power Supply) technology for our power systems, marking the beginning of a major evolution. Although the price of solar inverters has not fallen considerably as compared to solar panels or solar turn key projects, we expect that the price will reach grid parity by 2016 with growing the demand from businesses, as it will introduce scales of mass production in the economy.

Q Is your company working on Govt. projects under the Digital India program?

A We work with APDRP and a lot of other e-gov projects, and various other system integrators who are also participating in this initiative. So we automatically become a part this initiative.

with announcements and policies, thereby giving the manufacturing sector a fillip in the right direction. This will be critical for leapfrogging the economy back to 8% and above growth track. Policies and regulations should be developed in a holistic manner such that it encompasses all components of the ecosystem rather than seeking to ‘cherry pick’ areas of special interest.

Thirdly, the government has to formulate a policy for reducing the amount of time taken to clear infrastructure, solar and power projects. This will not only speed up and help India’s dream of providing energy to all 24x7, it will also help in making India an investment friendly destination.

Q How does the channel help you to reach out to your potential customers? What’s your channel strength?

A Channel partners play a very important role in our growth, considering they constitute our go to market strategy and help us reach out to our potential customers.

All our products and solutions are available through our channel partners, thereby elevating them as a solution provider status with complete critical infrastructure offering. Along with the training, we are also enhancing their returns by continuously tweaking our policies for their benefit. What has elicited positive response from partners is the tie-up with PAYBACK so that our VARs and NSPs can now redeem their reward points from over 50 leading PAYBACK partner brands. This allows them to club their points and choose rewards of their liking on sales of the Emerson portfolio.

Q What kind of regulatory changes do you cherish to improve the business ecosystem in Q What are your current revenue? What the country? are your projection for the year 2016?

A 2015 was largely a good year in terms of the fact that the government took some great strides while making some positive announcements. Some of the changes that we would like to see is the government strengthening its position as a manufacturing hub on the global platform,

A Since we aren’t listed in India, we are not at a privilege to share numbers. However we have been growing at a rate faster than the industry standard and partners as well as customers have time and again reinforced this growth.

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ESY India

Partners are the Ambassadors Of Our Brand ESY faced tough time in the first of half of 2015. But the company bounced back in the 2nd half where it posted 23% growth, underlines the company. DT fetched more details from Mr. V P Sajeevan, CEO, ESY India about their roadmap for 2016.

first half was very tough as we had to struggle to match to the last year figures. The products movement was very slow as we were worried whether we would be falling in to recessive fever. However, the second half was very positive and we could post 23% growth over last year.

ecosystem in the country?

A A regular review on KPI (Key Performance Indicators) to be conducted for the concerned officers to inculcate a healthy partnership between Government and companies. We are hopeful that launching of GST will be the first big step towards formation of a healthy Business ecosystems.

Q Can you honestly tell why should consumers or partners Q How does the channel help you to reach out to your potential customers? trust your brand?

Mr. V P Sajeevan, CEO, ESY India

Favorite Company : Business Icon : Favorite Gadget : Favorite Destination : Birth Place : Five things you cannot live without :

ESY India Mukesh Ambani iPhone Kashmir Kerala Mobile phone, internet, laptop, credit card and home food

Q What were the highlights of 2015 with regards to your company’s performance?

A

The year 2015 was a mixture of ups and down. The

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DIGITAL TERMINAL YEAR BOOK 2016

A People trust brands based on the past performance or the experience they had with the brand. The same holds true in our case. We have over 0.6 million customers in India. Our analysis on customer acquisition shows that we could get over 60% of the total business from repeated purchase and referrals by our existing customers. Truly speaking the partners are the real ambassadors of our brand.

They promote our products with conviction that the brand will meet it’s commitments in terms of quality and performance. In ESY India we value our partnership very seriously and we follow “together we win” policy.

A As indicated earlier the channel partners are our Brand Ambassadors. When there are multiple options available for the customer, the role of channel partner is vital for concluding the buying decision. Whether it is a retail partner or solution partner the role they play to position our product is very crucial. The relationship and trust level between the Channel partner and customer can add value to the buying decision. The channel acts like our extended arms of logistic and support. We have more than 4000 retail partners across the country for all ESY products, around 100 plus distributors to service these retail partners and over 200 Service partners for customer support after sales.

Q What are your assurance for providing excellent service support to What’s your opinion about Q your customer? your Government of India’s ‘Make-in-India’ program?

A Indeed, it’s a great and timely initiative

that can bring better GDP growth and large number of employment in India. Ease of doing business still remains as a dream in India. Until or unless the authorities find a solution to eliminate the Red Tape virus, it will be difficult to achieve the goal.

Q What kind of regulatory changes should happen to improve the business

A We are an ISO 9001-2008 certified company with processes and policies in place. Robust review mechanism has been implemented for better measurement and monitoring. Auto escalation system ensures a speedy completion of customer complaints and concerns. We follow a stringent process for service partner appointment and we spend on an average 8 days in a year for training and development of the customer support staff of service centers.

www.dtyearbook.in

ADIT Infratel

Channel Roadmap

Took the Distribution in Own Hands Advent went through a massive shift in 2015 as it changed gears and took the distribution in its own hands instead of having ND in place. DT spoke the Mr. Vikram Kalia, Director Sales & Marketing, ADIT Infratel to gauge more details about their current and future plans for the Indian market.

We were able to go to new markets and also further strengthen our product-lines to capture additional market share. Our core business of OEM has grown by 30% over the last year and the channel business has gone up by almost 50%.

Q Why should consumers or partners rest faith in your brand?

A Transparency is the first and foremost reason why anyone would trust you. We have followed this religiously. We have experience of more than 20 yrs now in the manufacturing industry. From customers’ standpoint we have a good product line to offer with a lot of reliability. With our power banks, made using Samsung SDI cells, and new USB Mobile chargers offering one year unconditional warranty we have won the consumer trust.

Mr. Vikram Kalia, Director Sales & Marketing -ADIT Infratel Pvt Ltd Favorite Company : Adit Infratel Business Icon : Warren Buffet Favorite Destination : Shenzhen Birth Place : Jodhpur, Rajasthan Five things cannot live without : My morning and evening meditation, My mobile, My Car, Internet, and decent vegetarian food.

Q How will you summarise overall performance of your company in year 2015?

A The year 2015 has been a stable year seeing the past few years. Industry has seen lot of action with new regulations coming in. Market sentiments from the sales point of view were not really great. But for us, as we have small footprint across the country, there was a lot to do.

We brought a major change in the middle of the year when we changed gears and took the distribution in our own hands instead of having ND in place. This change has helped us a lot as we have better control over the channel. www.dtyearbook.in

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A It is a great initiative but it seems there are still some gaps in the entire understanding of Make-inIndia. Make-in-India currently focuses more on the bigger products and has a little scope for the SMEs. Government should have given major benefits for setting up quality infrastructure. Currently bringing raw material from outside and making in India is not changing the things much. We as an organisation are in support of Make-in-India and are geared up to work with home grown biggies.

Q How does the channel help you to reach out to your potential customers?

A We have a strong team and strong channel network across the country. We have partners who are having penetration and scalability. Channel partners were waiting for the range of products from our side and with launch of BT speakers, Certified MFI cables, USB Cables, Echobudz and Echophonz range of wearable audio products and new range of Portable chargers, their confidence in our brand has strengthened. They can see going a long way with us.

Q What are your assurance for providing excellent service support to your customer?

A We are committed to provide best of the service to our channel partners and customers. We handle service on priority. We have our partners taking care of the service. We do not repair. We just replace. We have reverse logistics system in place to pick up the RMA and replace the same directly from our manufacturing facility.

Q What’s your roadmap or strategy for the year 2016?

A On the OEM front we are coming up with a manufacturing facility for the mobile phone batteries and hence will be looking forward to set up Jvs or tie-ups with Indian and multinational mobile brands. On the our brand front, we will be strengthening our distribution further and bringing 100 more cities under direct coverage. We will be adding up more products.

Q What kind of regulatory changes should happen to improve the business ecosystem in Q What are your current revenue? What are your projection for the year 2016? the country?

Biggest change that we should bring is to give additional benefits to the manufacturing units for another two years so that manufacturing can be encouraged. All measures should be taken to eliminate red tape.

A

A We will be clocking Rs 30 crore this year. With the same product-line and OEMs we expect to do around Rs 40 crore next year.

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Channel Roadmap

Asus India

Asus to Launch Many Consumer Products in 2016 Asus India has witnessed an exciting 2015. The company not only launched a range of new products but rolled out a new verticals. DT sought more insights from Mr. Vinay Shetty, Country Head, Asus India.

A Asus since its inception has been known for manufacturing stable and trusted products that were designed keeping the consumer in mind.

Asus is and has been the World’s largest MB manufacturer for many years. With every passing year Asus creates so many beautifully designed products that are extremely innovative yet very stylish. With millions of our loyal partners and users across the world and in India it is not a challenge to be a ‘Most Trusted Brand’ for its users.

Q What’s your opinion about your Government of India’s ‘Makein-India’ program? How do you support this program?

Mr.Vinay Shetty, Country Head, Asus India.

Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place

: : : : :

Asus Ratan Tata Phone Mauritius Mumbai

One thing you cannot live without

:

Family

Q How do you rate ASUS’ overall performance in year 2015?

A For Asus Component Business 2015 was quite

productive. In the true sense we explored into new segments and product categories. This year we launched new product verticals, which is what we consider as the road ahead.

Q Why should consumers or partners trust your brand?

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DIGITAL TERMINAL YEAR BOOK 2016

A It’s a promising initiative what the Govt. of India has done with the ‘Make in India’ program.

It gives a sense of pride that many IOT companies are investing in India to Make In India. Asus also is closely observing the developments that are taking place and see this as a good opportunity.

Q Is your company working on government projects under the Digital India program?

We may not be the direct partners involved in the Digital India program but there is a lot of R & D sharing on the newer technologies and better implementation.

We are excited with this Program that will open so many opportunities in India.

A

Q What kind of regulatory changes should happen to improve the business ecosystem in the country?

A

India is a key emerging financial market and a

significant economic power in Asia. With initiatives like ’Make in India’ and ‘Digital India’ the Government has set foot in the right direction. This will make it easier for MNCs to do business. However companies in this space should have the exposure of working with different kinds of technology, so they can identify different applications.

Having said that, a complete hardware ecosystem need not mean the supply chain is based in India. We look forward to continued support from the government. This will definitely see the business and economic sentiment growing more positive.

Q What’s your channel strength?

A Our channel partners play a vital role in developing, communicating, and delivering value to our potential customers. They understand the vision we share at ASUS. We share a bi-directionally relevant partnership with our partners to ensure our relationship is mutually beneficial.

We have close to 700 partner base. A special mention why Asus Channel partners are so special and Unique is for a very simple reason that they can sell products which are premium and loaded with features which means they know the value of features and understand why to be associated with a premium brand.

Q What’s your roadmap or strategy for the year 2016?

A Asus has plans to launch many consumer-related products in 2016 and explore newer segments and verticals. We continue to keep our focus on our existing component products like Motherboards, VGA, Optical Drives, LCD monitors, wireless products, multimedia products, mini PC. With the trend changing rapidly its key to remain aggressive and focused so that we remain the No. 1 Brand for our Users and Partners. www.dtyearbook.in

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Channel Roadmap

Gigabyte

Eyeing the Gaming Motherboard Category in 2016 In 2016, GIGABYTE Technology intends to significantly strengthen and widen its market base in the gaming motherboard category. Accordingly, a major chunk of its marketing initiatives will be focused on the gaming segment, targeting gamers in Class B and C cities, says Mr. Sunil Grewal, Director, GIGABYTE Technology. service setup across India, with GIGABYTE exclusive service centre in each major city, including Mumbai, New Delhi, Chennai, Bengaluru, Kolkata and Ahmedabad. These centres, which also are regional service hubs for their respective zones, are equipped with the latest in repair machines and software solutions to facilitate sophisticated testing and troubleshooting; and are manned by skilled and experienced engineers.

Q What’s your opinion about Government of India’s ‘Make-inIndia’ program?

Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd Favourite Company : Google Favourite Destination : Nice, France Birth Place : Bhiwani, Haryana

Q Can you honestly tell why should consumers or partners trust your brand?

A Consumers and partners trust us broadly because of the two inherent attributes that GIGABYTE has always strived hard to excel in. The first is, the utmost quality of products and secondly, a strong, efficient post-sales service setup. The brand name of GIGABYTE is synonymous with the superior quality of every product it offers. To achieve this high quality standards, we have continuously invested a substantial quantum of time, efforts and money in R&D. We recently enhanced our post-sales 70

DIGITAL TERMINAL YEAR BOOK 2016

A The ‘Make in India’ program is definitely a very good initiative to make the Indian economy stronger in the near future, and also, aimed at generating large-scale employment, especially in the manufacturing sector. As far as PC component business is concerned, we will definitely support this initiative with the required business structure changes in the coming future.

country. And the satisfied customer keeps coming back to the same retailer, and also acts as brand ambassador for GIGABYTE. This benefits both our partner and of course, us.

Q What are your assurances for providing excellent service support to your customer?

A We have GIGABYTE Exclusive Service Centres in all metro cities, which also double up as the service hubs for their respective geographical zones. These centres have the repair machines with the latest technologies in this field, and software solutions to facilitate complicated testing and troubleshooting. These centers are managed by highly experienced and skilled engineers. In the future, the service centers would go much beyond than providing only advanced after-sales services. On the anvil is setting up of complete customer experience zones that will demonstrate the latest technology and unique, powerful features of GIGABYTE motherboards – exploring the exciting possibilities in desktop computing whether it’s in the area of rich multi-media or extreme performance.

Q What kind of regulatory changes should happen in order to Q What’s your roadmap or strategy improve the business ecosystem in for the year 2016? the country?

The foremost regulatory change required is implementation of much-awaited standard GST (Goods and Services Tax). The government panel has very recently, mooted a 17 -18 % GST which seems ideal for the industry in general.

A

Q How does the channel help you to reach out to your potential customers?

A Channel trust towards the GIGABYTE brand is our biggest strength. We have a loyal and committed network of channel partners spanning class A, B, C and D cities, which has helped us widen our market share across the

A In 2016, we intend to significantly strengthen and widen our market base in the gaming motherboard category. Accordingly, a major chunk of our marketing initiatives will be focused on the gaming segment, targeting gamers in Class B and C cities. We are renewing our focus on the PC gaming market because the number of serious as well as casual PC gamers in India is growing fast. There is a new breed of users who don’t mind spending a little more amount of money on their gaming rigs, as never before. And their tribe is increasing. In 2016, we would also majorly focus on the GIGABYTE BRIX, our ultra-compact and versatile DIY PC kit. Right since its India launch a few months back, GIGABYTE BRIX has witnessed impressive sales across regions. www.dtyearbook.in

Smartlink

Channel Roadmap

Smartlink Created the Networking Market in India Smartlink claims to be the first player in the networking domain in India. The company launched a number of home and SOHO products in 2015. DT quizzed Arati Naik, CEO at Smartlink to know more about the company’s plans.

We introduced products in 3G and wireless category, for enterprise. We introduced multi-port core router, intelligent load balancer router, access points and wireless controllers. We also introduced the AHD series of CCTV surveillance products.

Q Can you honestly tell why should consumers or partners trust your brand?

Arati Naik, CEO , Smartlink Business Icon : Indra Nooyi Favorite Gadget : FitBit Favorite Destination : Lisbon Birth Place : Mumbai Five things you cannot live without : iPhone, Internet, Family & Friends, Tea & Google maps

Q How will you evaluate the year 2015 with regards to your company’s performance?

A We emerged as a strong player in home and SOHO segment and got good mind and market share for broadband routing & wireless. We are now amongst the top brands in wireless in India. We also did significantly well in the data switching market due to our end-to-end solution offering and got good wins in government and BFSI segment. www.dtyearbook.in

A Given our 20-year history of pioneering technologies in the networking equipment segment, we have been actively shaping the networking markets locally as per the global standards. Since we are the first one to introduce networking products in the Indian market, we created the networking market in the country.

Few of the USP’s that keep us ahead with our competitors are 1) Local Manufacturing, 2) Strong after Sales and Service support and 3) Nationwide sales and distribution network.

Q What’s your opinion about your Government of India’s ‘Make-inIndia’ program?

A No doubt it is a very ambitious campaign that the government of India has embarked upon. We foresee that boost in manufacturing through Make in India is going to provide impetus to the complete economic chain of activities in the country.

We have been in the manufacturing sector for the last 20 years and have always contributed positively to the Indian economy by locally manufacturing products like the Routers, Modems, Networking Switches, Motherboards, Access points etc. We have already launched indigenously manufactured “DIGISOL” branded Routers “DG-HR3400-I” & “DG-BG4300NU-I” and Networking Switch “DG-FS1008DG-I” under the Make in India initiative and have been receiving overwhelming response from the market.

Q How does the channel help you to reach out to your potential customers?

A We have a strong distribution network of 20+ exclusive territory distributors, 180+ dealers and 5000+ resellers across the country and we have been working very closely with these partners since the past 2 decades.

Our channel structure consists of National Distributors for NSI business, ISP Business and Large requirement. Regional Distributors who in turn cater to SI/Stockist/VARs in their territories. Stockist partners who are aligned to RD and cater to resellers and dealer community.

Q What are your assurance for providing excellent service support to your customer?

A We offer first-rate integrated service and support through our special service division, DIGICARE, which consists of RMA centres, Smartlink Technical Assistance Centre (STAC) and Direct Service Department (DSD).

Q What’s your roadmap or strategy for the year 2016?

A Smartlink wants to be one of the key drivers of Digital India with the range of our products like routers, dongles, CCTV cameras and IP Surveillance solutions.

The core strength of Smartlink is ‘networking’ and networking is an integral part of making digitally connected India a reality.

We have started manufacturing a lot of products indigenously and this gives us a better scope to understand the needs and requirements of our people and manufacture products which will suit them.

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Channel Roadmap

Zebronics

We Ensure Our Products Match World Class Quality & Service Zebronics is an emerging brand which is competing with global brands in the consumer electronics and peripherals space. The company calls on partners to join hands for its newly launched surveillance and consumer electronics segment. Mr. Rajesh Doshi, Director, Zebronics India shares more insights on company’s roadmap with DT.

partners trust your brand?

A Zebronics has always been no. 1 choice for

Q How does the channel help you to reach out to your potential customers?

Q What’s your opinion about Government of India’s ‘Make-inIndia’ program?

A Zebronics has a huge no of loyal channel partners.

Channel is our window to the customers. We make sure to take care of the channel well by making sure decent margins for their efforts and affinity towards the brand Zebronics. We are introducing many new products every month, to which again, the channel reacts extremely well.

Our partners were able to go back to consumers with attractive products so often. We want to re-assure our partners that increasing awareness and brand presence of Zebronics will mean good times for the channel community. Surveillance and consumer electronics segment is a huge opportunity for all Zebronics partners.

We will ensure that our products match the world class quality and service.

consumers who are looking for best value for their buck. Zebronics products are aesthetically designed that appeal all age groups. Our effort is always to offer value at low price. In order to offer assurance, we have a network of service centres.

A Under Prime Minister’s leadership, ‘Make in India’ has brought together both the industry and government to craft a new future for the Indian Mr. Rajesh Doshi, Director, Zebronics India Pvt. Ltd. economy. Zebronics has many products which are manufactured in India. The government of India initiative has improved the supply chain and skilled Q How will you summaries the overall labour availability. These are critical components of performance of your company in year manufacturing. Our R&D Dept has developed many new products which are manufactured in India like 2015?

ZEB-BT765RUCF tower speaker, ZEB-SW275RUF A 2015 has been a great year for Zebronics. We have 2.1 speaker, ZEB-SW400RUF 4.1 speaker, Tyson 360 expanded further in consumer electronics with LED tower, ZEB-BT4441RUCF 4.1 speaker and ZEB-X3, a 2.0 televisions and entered into surveillance segment. We speaker with built-in mic. All Zebronics televisions are have registered 35% CAGR for last 3 years. This year we manufactured in India. We have recently won “Make in expect to do even bigger in terms of growth. A lot of this India award” for Audio/Video products from a leading is because of careful and meticulous planning of products. publication.

Speakers segment has done well this year, even though this segment is fiercely competitive. With our strong inhouse R&D department, we have started customizing and designing speakers as per the local needs. Another remarkable milestone we achieved was that Zebronics is today recognized as a personal and corporate gifting brand. We have tons of products for gifting. Products like power banks, portable speakers, wireless headphones are really popular for gifting.

Q What 72

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and

Q What are your assurance for providing excellent service support to your customer?

A Service support is one of the biggest strengths of Zebronics. We have more than 110 service centers across the nation to cater to the needs of consumers and partners, and we are adding new locations regularly. We would try to ensure that service for Zebronics products can be made available even at the remotest parts of the country.

Q What kind of regulatory changes Q What’s your roadmap or strategy should happen to bolster the business for the year 2016? ecosystem in the country?

BIS to a certain extent is helping the market with standardization. Government should also closely look into all the regulatory processes for small and medium companies participating in Make in India with a view to make them simple and reducing the burden of compliance on investors.

A

A We wish to make technology affordable by giving value for money. It does not mean that we will not deliver quality. Our products compete with global brands as far as the quality is concerned. We are very aggressive about our plans for the consumer electronics products such as Speakers, LED TV and recently launched, surveillance products. www.dtyearbook.in

D-Link

Channel Roadmap

At Present, Designing Product in India is More Feasible than Manufacturing D-Link has made huge investments in developing a state-of-the art service support infrastructure for its customers in India. Today D-Link reaches out to its customers in 150+ cities through its own D-Link Service Centres (DSC), which is supported by its wide network of D-Link Service Partners (DSP) and Partner Courier Pickup (PCP), says Mr. Anoop Jarial, VP – Product Marketing at D-Link Surveillance, Storage, Security and Structured Cabling, and thereby enabling us to further strengthen our position as an end-to-end networking leader. Today D-Link is well equipped to meet the networking requirements of modern enterprise’s mission critical infrastructure. On consumer front, D-Link continued to innovative & introduce products that are future ready. Throughout the year in 2015, we introduced products supporting latest tech trends like mobility, 11AC, IoT etc. Developing business alliances was another key focus area at D-Link.

A Partner Engagement holds high precedence at D-Link, as they have been an integral part of our success journey in India for over 2 decades. D-Link today can proudly boast of a strong partner network spread across metros and non-metros. Channel community has been a key messenger of D-Link’s technological advancements, enabling us to reach out to our prospective customers across the length & breadth of the country. D-Link conducts roadshows throughout the year in A, B & C class cities.

Q Why should consumers or partners Q What are your assurances for providing excellent service support to your customer? trust your brand?

Mr. Anoop Jarial, VP – Product Marketing, D-Link (India) Ltd Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: : : : :

D-LINK Mukesh Ambani iPhone 6S Florence (Italy) Mumbai

: Phone, Play Station, Boxee Box, Kindle & Family

Q How will you sum up the performance of D-Link in the year 2015?

A Our holistic business strategy has resulted in astounding growth with growing customer market share and brand visibility. This is evident from our results for H1, 2015-16 wherein we clocked 19% growth in comparison to H1, 2014-14. Further our multi-pronged business approach helped us enhance focus on IP www.dtyearbook.in

A Innovation has always been at the core of product development at D-Link. We are playing to the strengths of our heritage, anticipating future trends and meeting customer needs. We were one of the first technology companies to emphasize softwaredeveloped Cloud services. We were the first networking company to invest in a dedicated Cloud platform team that eventually made way for Cloud Routers, Cloud Cameras, the mydlink app and the mydlink Home app for Connected Home.

A We have made huge investments in developing a state-of-the art service support infrastructure for our customers in India. Today D-Link reaches out to its customers in 150+ cities through its own D-Link Service Centres (DSC), supported by its wide network of D-Link Service Partners (DSP) and Partner Courier Pickup (PCP). Further D-Link offers ‘Service at your door-step’ for Broadband, Wireless and 3G Lifestyle products with D-Link Direct Service (DDS).

Q What’s your opinion about Q What’s your roadmap or strategy for Government of India’s ‘Make-in-India’ the year 2016? program?

We have our strategies in place with focus on A

A We are already working in this direction and have also acquired a company Team F1 in Hyderabad last year. The objective is to use Team F1 expertise in developing software for our hardware. According to me, at present, designing the product in India is more feasible than manufacturing, so right now we do not have any plans to start our own factory.

Q How does the channel help you to reach out to your potential customers?

different business verticals like Telcos, ISPs, Government, Education etc. Also the recent government initiative like Digital India and Smart city has brought about the much required impetus to the IT sector, with huge business opportunities in the pipeline. Consumer tech market is also evolving with internet enabled device usage on a rise. D-Link is ready to lead the networking segment with its passion to innovate & will continue to roll out future ready products. In addition to this we will firmly committed towards channel engagement.

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Channel Roadmap

Citrix

Citrix Leads the Transition from Desktop to Mobile Workspaces Citrix has helped the organizations to move to the mobile workspaces as the desktop era has gone past. The company has established firmly in the changing IT landscape. Mr. Parag Arora, Area Vice President & Country Head, India Subcontinent, Citrix, talks on his further plans.

Our goal is to help customers accelerate their journey to this “mobility-transformed business” by enabling secure mobile workspaces. Also, with the recent announcement of Citrix Workspace Cloud, for the first time in the industry we introduced the fastest and easiest way to securely and reliably deliver apps and data from “any cloud” one chooses. NetScaler, which is now world’s most advanced application delivery controller for mobile and web – got deployed widely in many more networks to optimize, and control the delivery of all enterprise and cloud services, and to maximize the user experience, including mobile clients.

Q How has customer response been over the year?

Mr. Parag Arora, Area Vice President & Country Head, India Subcontinent, Citrix

Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: : : : :

Amazon Jeff Bezos Fitbit New York Roorkee(India)

: Gym gear, Sun glasses, Phone, Book or kindle & a snack pack to munch

Q How has the past year been for Citrix?

A We believe 2015 was a very crucial year for Citrix in India and SAARC region and for the market transitions that we are addressing. Citrix leads the transition from the erstwhile desktop to that of mobile workspaces where everything people need is instantly available.

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A Our customers in the Indian sub- continent are dealing with some very interesting challenges and opportunities. While business leaders are eager to realize the promise of improved productivity, effectiveness, engagement, and profitability from a mobile-transformed business - IT needs to solve security, access, and user experience issues in response to this.

Customers have responded very positively to the Citrix value proposition- as we help solve some powerful challenges like: – Exploding number of devices that is affecting everything. The devices, the apps, the data, where people work, and how people think about computing.

– Apps are getting more complex. Legacy apps, custom built-apps, Windows productivity apps, new cloud-based apps. All of these need to be managed and made available seamlessly – where everything just works – as they are critical to the productivity of the workforce.

– Meeting security requirements, especially in highly regulated industries, across a mobile and diverse portfolio of apps, data and services is paramount.

– Increasingly more diverse workforce made up of a generation that was born digital. Businesses need to

hire, retain and engage this workforce so they can get the best.

Q What kind of technology trends do you foresee in 2016 in your area?

A As 2016 approaches, we are gearing up for a very exciting year in technology and its business implications.

We will see the renewed focus of CIOs towards enabling and empowering the business users to provide their organizations’ customers a differentiated experience.

IT services will be built with an integrated approach on workspaces leveraging hybrid clouds and not on a one restrictive cloud approach. Software defined solutions will continue to see innovation. A Software-Defined Workplace can result in dramatic improvements across multiple dimensions for organizations. In 2016, software will create the primary experience and business value of a product or a service, including all the workspace services.

CIOs will continue to focus on technologies and platforms that allow them to integrate and co-exist (and help build a solid connecting bridge) traditional applications and data with the next gen applications and services. Business productivity will be a key driver for this need.

In conclusion, 2016 will not only see enterprise consolidate efforts towards a much deeper focus on experience but it will also be a year to transform IT by enabling on-demand, self-service delivery for all IT services be it from apps and desktops to customer support and training.

Q What kind of growth prospects do you see for your solution in 2016?

A As we set foot into 2016, some of the areas where Citrix will channelize its growth are: Investments in innovation and driving the adoption of cloud-based services. On the innovation front, we will further investments in India through broader capabilities in engineering, R&D and global support. This will allow us a chance to fix some unique challenges for emerging markets like India. www.dtyearbook.in

Microtek

Channel Roadmap

Our Company has Achieved 20% Growth Microtek International is a renowned brand in the power solution space in India. The company continues to expand its presence in different product categories. Mr. Manoj Jain, Vice President , Microtek International shares the company’s robust plans for the year ahead.

overall by 20% in all verticals of Inverter/UPS/ONLINE UPS and also we have launched complete range of energy efficient digital voltage stabilizers, where we have made our presence felt by our marketing activity including heavy TV spots.

Q What kind of regulatory changes should happen to improve the business ecosystem in the country?

A The GST will be a game changer with uniform taxation across states and will improve the business ecosystem.

should Q Why consumers or partners Q How does the channel help you to reach out to your potential customers? trust your brand?

MICROTEK has a very strong brand pull because of the strong brand value. That is why it is the most trusted brand for channel partners. In our category of product for Inverters and UPS after sales support is very important. Microtek has unmatched pan India service network of 150 own service centres and more than 355 service points.

A

Mr. Manoj Jain, Vice President, Microtek International Favorite Company : Business Icon : Favorite Gadget : Favorite Destination : Birth Place :

Mahindra & Mahindra Ratan Tata iPhone 6 Switzerland Sirsa, Haryana

Q How do you see the year 2015 with regards to your company’s performance?

A The performance of Microtek International for the year 2015 has been quite satisfactory. We have grown www.dtyearbook.in

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A Well, it is a great initiative to get multinationals to come and make in India, which will in the long run give a big boost to the Indian Manufacturers also and make manufacturing in India more viable for them. We fully support this as our most of the products are manufactured in India itself.

A MICROTEK’s dedicated and committed more than 25000 channel partners all across India are its main strength. This is only because of their trust in us. We have been able to achieve and maintain our leadership in this category.

Q What are your assurance for providing excellent service support to your customer?

A After sales support is very important. Microtek has unmatched pan India service network of more than 150 own service centres and more than 355 service points.

Q What’s your roadmap or strategy for the year 2016?

A For this year we have plans to focus more on renewable energy as this is the need of the hour. We have already launched solar PV modules in three models 100W/12V, 150W/12V and 250W/24V. Also we will be soon launching more back up power products in solar category.

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Channel Roadmap

Uniline

We are Targeting 100 Crores Revenue by 2016 Uninterrupted Power Solution is key for country’s overall growth. But in current scenario this can’t be materialised without the support of effective power solution. Uniline which was started in 1990 to offer best power solutions, has done a successful journey till date in offering and delivering power solutions. The company has grown constantly and now aims to reach 100 crores revenue mark by next year.

Mr. R K Bansal, Managing Director, Uniline Energy Systems shares his overall plans for year 2016.

Q What’s your opinion about your Q How does the channel help you to Government of India’s ‘Make-in-India’ reach out to your potential customers? program? How do you support this What’s your channel strength? program?

We all know that Make-in-India programme is still on paper. But Govt. of India is moving in the right direction. The government is working to build better ecosystem for manufacturing in India. I think It will take time to realise this dream. However at the end it will definitely beneficial for the Company.

A

Mr. R K Bansal, MD, Uniline

Q What is the best way to sum up the Q Is your company working on Govt. projects under the Digital India program? year 2015 for your company?

A The year has been good for Uniline as we have witnessed growth in our business. Overall, we can say that our performance in year 2015 was moderate. We are quite happy with the performance of our company as we are able to work as per our plan.

Q Can you honestly tell why should consumers or partners trust your brand?

A Uniline is now a 25 years old company. The

company has gained all the trust of its customers over these years. We always work to give best power solutions to the customers based on their requirements. With the trust and huge expertise, now we are the leader in the Industry. We are known for providing the best power solutions with the latest technology and innovation. We always work on three things - Latest technology, pan Indian presence and competitive product offerings.

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We are always ahead on working on various government projects. Currently we are participating in projects under Digital India program where we have supplied UPS for E-court project, CCTNS (connecting district Police HQ), etc. We are currently supplying UPS systems for K-Kisan, Bihar SWAN, etc. With so many successful projects, we are confident on enhancing our presence in the government this year.

A Channels are always the key to ultimate success.

Channel partners help vendors in reaching to large customers through their local reach. We hope to strengthen our base in the coming year.

Q What are your assurances for providing excellent service support to your customers?

A We offer the best service support to our customers. Providing excellent service is key to our success. We have our own service / resident engineers in 120 locations all over India to provide timely and effective after-sales support.

Q What’s your roadmap or strategy for the year 2016?

A We are very much hopeful for the New Year.

We would look out for more verticals where the demand for UPS is increasing.

Q What kind of regulatory changes should happen to improve the business Q What are your current revenue? What ecosystem in the country? are your projection for the year 2016?

A We are among the few Indian UPS manufacturers. Most of the players in our country either believe in box selling or SKD technology.

Government of India’s decision to exempt UPS from paying custom duty will surly hurt domestic players.

I hope that government should re-think on this issue.

A Since our inception, we have been growing consistently. This year also we had a healthy growth.

With all the plans and strategies in place, we hope to cross Rs. 100 crores by end of year 2016. www.dtyearbook.in

Targus

Channel Roadmap

We Have Strengthened our Accessories Portfolio Targus regularly holds dedicated corporate events across various countries in Asia-Pacific. Earlier this year, the company gathered a large number of Targus Partners in Delhi, and is now planning for the next events to be held in Mumbai, Chennai and Kolkata. Such events are unique opportunities for its partners to be introduced to the upcoming ranges, to meet with Targus Management, to exchange with peers in the industry, says Mr. Manish Aher, director of Product Marketing and Country Manager, Targus India

Mr. Manish Aher, Director- Product Marketing & Country Manager, India, Targus.

A Founded in 1983, Targus is a recognized as a worldwide leader. Throughout the years, we have built a unique position. Our products get tested by independent labs and need to demonstrate the best in numerous aspects to be launched. We work in close partnership with a variety of suppliers, ensuring that all of them are meeting our strict requirements. For example, the majority of our suppliers have ISO 9001 certification or approval of similar standing. All our suppliers also comply with RoHS / Prop 65 / REACH legislation and have an ongoing program of improvement within their own supply chain. Similarly, we encourage our suppliers to achieve ISO 14001 certification.

Q How does the channel help you to reach out to your potential customers?

Q What were the major takeaways for What’s your channel strength?

Targus from the year 2015?

Targus results vary by geographical region and by product segment. However, the overall 2015 results were satisfactory. We enjoyed solid growth in certain AsiaPacific countries, with our core cases and accessories.

Supported by the launch of highly innovative and qualitative products, such as the Grid collection having passed the US military standard MIL-STD-810G, and by unique propositions, including collections of multigeneration cases designed to fit the Apple iPad® mini, iPad Mini 2 and iPad Mini 3, we have experienced some positive results and seen good traction in selected countries.. We have strengthened our accessories portfolio and focused on mice, cables, batteries and surge protectors.

A

Q What makes consumers or partners to trust Targus as a brand? www.dtyearbook.in

A Our channel engagement is multi-fold. Targus regularly holds dedicated corporate events across various countries in Asia-Pacific. Earlier this year, we gathered a large number of Targus Partners in Delhi, and are now planning for the next events to be held in Mumbai, Chennai and Kolkata. Such events are unique opportunities for our partners to be introduced to the upcoming ranges, to meet with Targus Management, to exchange with peers in the industry, and also to get a chance to enjoy on-site exclusive offers.

Other programs and support range from products to sales to marketing activities. Our Product Managers provide on-site product-specific training and share updates on their portfolio, overall industry news and local markets on a regular basis. In addition to this, our partners are dealing with a leader in the industry, and in which all functions are providing the best possible engagement. All

our teams – Sales, Operations, Finance, Marketing – are working on making Targus their preferred partner.

Q What are your assurance for providing excellent service support to your customer?

A Targus cases are supported by a limited lifetime warranty; Targus accessories are supported by a warranty ranging from one to three years, according to the . All Targus products available in the market have been rigorously tested; selected cases have to successfully pass over 40 tests on raw material to be launched, for example.

In the US, less than ½ of 1% (<.005) of all products sold are ever returned due to manufacturing defect. We value our customers, their feedback, and endeavor to always the best possible service support. We ensure our employees and partners are trained and ready to help, for any issue.

We make ourselves available and always try to answer a query in the shortest possible time.

Q What’s your roadmap or strategy for the year 2016?

A Building on our current roadmap, 2016 will see some extensions of existing lines. This could mean, for example, new silhouettes to be added to a particular range. This could also mean a refresh of an existing range, with new colors – based on the 2016 latest trend research – or improved features. Constantly evaluating our portfolio and integrating feedback from our partners and consumers, we work on improving the existing and innovating. 2016 will see some new and innovative products, across various segments including mice, keyboards and surge protectors, to name a few.

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Channel Roadmap

DOEL

We Intend to Work with Around 1,000 Channel Partners Doel International was incorporated in July 2015 and is taking baby steps to accomplish its goals in the market. DT asked Mr. Sudip De , Director , Doel International about company’s products and channel plans. new entrant in the industry with the company being incorporated in July.

We are taking baby steps. In the last 6 months, we have the basic processes in place and have chalked out a plan for the future taking consumer centric decisions.

Q Can you honestly tell why should consumers or partners trust your brand?

A We rely on quality. We fulfill our commitments. We deliver our promise. We try to exceed the expectation. Our focus is not the short term gains but to build our brand gradually to ensure that we get repeat business. We want consumers to talk about the brand and the products.

Mr. Sudip De , Director , Doel International Pvt. Ltd. Favorite Company : DOEL International

Private Limited Business Icon : Mr. Ratan Tata.

Favorite Gadget : iPhone Favorite Destination : Domestic : Goa International : South Africa Birth Place : Kolkata Five things you cannot live without : iPhone, iPad , Kebabs,

Cricket and Newspaper

Q How did the year 2015 fare for your company?

A We, at Doel International Private Limited, are a 78

DIGITAL TERMINAL YEAR BOOK 2016

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program? How do you support this program?

A Government’s push for “ Make - in - India” is praiseworthy. It clearly demonstrates the feeling of nationalism. We completely endorse this movement by trying to curb imports and getting our products contract manufactured in India.

However, it will take a few years for the campaign to be completely successful.

Q Is your company working on Govt. projects under the Digital India program?

A DOEL is currently focused on mobility.

However, we are also closely working with some brands in the security surveillance space which would be part of Digital India Program.

Q What kind of regulatory changes should happen to improve the business ecosystem in the country?

A I think BIS certification is an excellent quality assurance project for Indian consumers. Now, the consumers will enjoy high quality products . BIS is conducted under very strict guidelines by highly competent accredited test labs in the country. It will eliminate a lot of fringe players.

Q How does the channel help you to reach out to your potential customers?

A Channel is the vehicle to reach consumers.

We have a mix of national distributors and regional distributors for our product lines. In addition to that we have partnered with ecommerce portals and TV Shops such as HomeShop 18. We ensure good product at affordable prices, generating higher margins for the channel ecosystem. We augment the product with a well orchestrated service support system.

Q What’s your roadmap or strategy for the year 2016?

A 2016 will be a DOEL year. We will launch 3 more product categories. We intend to closely work with around 1,000 channel partners across the length and breadth of the country.

Q What are the technology trends that will rule in 2016?

A Mobility will keep pushing IT towards the fence.

Convergence will be the key. Quicker Adaptability to the emerging trends will determine the success. www.dtyearbook.in

www.dtyearbook.in

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Channel Roadmap

Philips

Strengthening Presence in Cellphone Market Philips has made its presence felt in the smartphone and cellphone market in a short span. The company has enhanced its retail and service presence in all parts of the country. We sought more details from Mr. S.S. Bassi, Country Manager, SAARC, Sang Fei Mobility about their plans for the year ahead. in the country, with 3,000 retail stores currently.

We also launched a good mix of feature phones and smartphones this year including the Philips Xenium 130, Philips Xenium i908 and Philips Xenium s309, etc. Our Xenium x2566 and Xenium W6610 which have been well received by the market.

A There is definitely lot of improvements that can be made in the business eco-system. Due to the multiple layers of clearance and regulations, a lot of time is wasted.

This needs to be cut down for faster delivery.

Q How does the channel help you to Q Can you honestly tell why reach out to your potential customers? should consumers or partners trust A We have currently tied up with the national your brand?

Mr. S.S. Bassi, Country Manager – SAARC, Sang Fei Mobility

A Our products represent the high quality with product longevity and durability that Philips is known for. Our mobile products touch market segments that are otherwise not covered by other players. For instance, our Xenium W6610 has a 5300 mAH battery, which allows consumers to use it for four to five days without charging. Our senior citizen phones such as E310 and Xenium X2566 also have a host of innovations such as magnifiers, loud speaker phones etc. that make the mobile phone more convenient for the average senior citizen.

Favorite company : Philips Business icon : Steve jobs Favorite gadget : Philips Xenium I908 Favorite destination : Goa Birth place : Patna Q How do you see Government of Five things you cannot India’s ‘Make-in-India’ program? live without : Family, friends, travel,smartphone A The Government’s Make in India is great

& credit cards initiative promoting manufacturing in India. We look at this as an opportunity which we will use to our brand in the future. Most importantly, Q How would you summarise overall it hasbenefit created a lot of positivity in the Indian economic performance of your company in year climate.

2015?

A In 2014, Philips mobile phones entered the Indian

market. We wanted to focus on establishing the business in the country in 2015. Overall we have had a fruitful year and successfully increased our distribution network 80

DIGITAL TERMINAL YEAR BOOK 2016

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

distributor Redington and have a national presence. We are present in over 3,000 retail stores across the country.

We are aggressively investing in various marketing & sales activities to reach our key target markets including Delhi, Rajasthan, Kerala, Pondicherry, Mumbai, Pune, Lucknow, West Bengal, Guwahati, and Coimbatore where we are currently seeing a lot of market traction for our brand.

Q What are your assurance for providing excellent service support to your customer?

A Providing excellent after-sales service is one of our focus areas. Today we have 165 service centers across India. For every 10 retails outlet , we have one service center. This is the highest in the industry today.

Q What’s your roadmap or strategy for the year 2016?

A In 2016 we will continue to have a great productline with a perfect mix of products in the smartphone and feature phone categories. In 2016 we plan to go all out in the expansion of our product range in the country and are very positive of the outcome.

www.dtyearbook.in

NNR IT

Channel Roadmap

Enterprise and Mobile Security on Agenda NNR IT Solutions continues to ride on the success of its retail product Max Secure which is a cyber security product. The company has forayed in the mobile security space with the launch of mAppSecure. DT digs out more details from Mr. Jagannath Patanaik, CEO, NNR IT Solutions for company’s roadmap.

NNR IT Solutions has a wide range of Max Secure retail products including Max Secure Antivirus Plus, Max Secure Internet Security, Max Secure Total Security, etc. Looking at a growth in the enterprise segment, we have added new products like F-Secure and DLP solutions for enterprises. More products are in pipeline which will be added in the year 2016.

A

Mr. Jagannath Patanaik , CEO- NNR IT Solutions

Q How will you sum up the year 2015? strength?

We are quite satisfied with our company’s growth in the year 2015. Our retail product Max Secure continues to perform well in the cyber security industry. We have also launched our new product in mobile security industry named “mAppSecure- Total mobile Security” along with Free Insurance to the consumers. We are also focusing on enterprise security solutions which will grow at a fast pace in the year 2016.

A

Q Can you honestly tell why should consumers or partners trust your brand? www.dtyearbook.in

support and also have execuitives in 38 cities to help and train channel partners in generating business.

Q What’s your roadmap or strategy for the year 2016?

A We are looking forward to grow in to mobile security space in 2016. We have already launched our product “mAppSecure- Total Mobile Security” in 2015 and hoping for a good response from the market as the product ensures total mobile security along with free insurance for the android devices.

Q How does the Q What are the technology trends channel help you that will rule in 2016? to reach out to your A The technology is constantly changing and potential customers? improving over the years. The technology trends What’s your channel which will rule in 2016 are Mobile, Cloud and Digital

A

We have a strong channel partner network which helps us to reach out to the potential customers. We have more than 1000 hardware dealers in 20+ countries.

Q What are your assurances for providing excellent service support to your customer?

A We have a strong team of technically experienced people who strive hard to provide an excellent support service to our customers. We provide 24 x 7 live chat

technology. We can hope some effective technological changes in the year 2016.

Q What are your current revenue?

What are your projection for the year 2016?

A Our current revenue is approximately around Rs 32.5 million. We are looking forward to increase it up to Rs 55 million.

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Channel Roadmap

ASRock india

To Invest in Consumer Products ASRock was able to perform well given the lacklustre PC market. However, it is hopeful of doing better in 2016. DT had a chance to seek inputs from the company spokesperson and know about their further plans. Mr. Manoj Kriplani, Country Manager India– Asrock shares company’s future plans in India.

Q Can you honestly tell why should consumers or partners trust your brand?

A The only answer is ASRock quality. We offer value and quality to our customers. We offer the best of the motherboard series in India with several value added features. We use the latest components and technology in our products.

Q What’s your opinion about Government of India’s ‘Makein-India’ program?

A It’s a great initiative by govt. of India, and we totally support this. If given a chance surely we would like to manufacture our products in India either on our own or in a joint venture with local OEMs.

Mr. Manoj Kriplani, Country Manager India– ASRock Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place

Five things you cannot live without

: : : : :

7 - Eleven Stores Mr. Warren Buffett Drone copters Italy Jalandhar City (PB)

: Air, Water, Food, Clothes and Travelling

Q How will you summarise the performance of your company in year 2015?

A Given the market trends and demand, our performance was near to expectations in 2015. It was not a radically different from 2014. This year we achieved No.1 rank in many countries including Korea and No.2 in Japan.

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DIGITAL TERMINAL YEAR BOOK 2016

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

A One tax policy across India will help in boosting trade and business between various states. Right now there are different kinds of taxes in different parts. Rationalized tax regime will boost the business in the country.

Q What is your assurance for providing excellent service support to your customer?

A Service is the backbone of any brand and product. It is always our effort to offer service to our customers. We have appointed 3 service partners pan India to cover 164 locations across the country.

Q What’s your roadmap or strategy for the year 2016?

A Motherboard is still focus on Skylake platform. We will also invest more on consumer products such as NUC, mini PCs and gaming Router G10. www.dtyearbook.in

Creative Peripherals

Channel Roadmap

Our Core Values are Transparency & Profitability for Partners Creative Peripherals has moved ahead with a number of things in 2015. The company not only signed new deals with brands such as Samsung and Viewsonic but also launched own brand of tablets. DT stole a moment from Mr. Ketan C Patel, CEO, Creative Peripherals to know future plans of the company.

Q How would you summarise improve the business ecosystem in the overall performance of your country? company in year 2015?

A It was a satisfactory year overall. Our growth was almost in line with the projections we had made. There are a few interesting milestones which we achieved during the year.

We tied up with Samsung to distribute their TFTS across India. In addition, we introduced our own brand of tablets and also tied up with Viewsonic projectors.

Q Can you honestly tell why should consumers or partners trust your brand?

A Our core values are transparency and profitability for the partners. We have believed in them for the past 20 years. That’s the reason our partners should trust our brand.

Mr. Ketan C Patel, CEO – Creative Peripherals

Favorite Company : Business Icon : Favorite Gadget : Favorite Destination : Birth Place : Five things you cannot live without :

www.dtyearbook.in

Q How does the channel help you to reach out to your potential customers?

A We are a channel centric company which works through channel network for most of our products.

Channel helps us reach consumers. Without their help, it is very difficult to reach consumers directly .We appoint channel partners who supply to retailers. These layers are required as India is a large country and there are millions of retailers in different regions having different taste, aspirations, languages and likings etc.

Q How do you provide after-sale service to consumers?

Q Are you convinced with Government of India’s ‘Make-inIndia’ program?

A We have dedicated service centers. We make sure that either the brands give the service or we give customers service.

A Indian Government is very focused on

Q What’s your roadmap or strategy for the year 2016?

Make-in-India program. They are working very hard on it. We are sure that it will be successful.

We encourage our vendors to put a plant in India for manufacturing their products. They can start manufacturing for Indian consumers in the first place and later export from India.

We are ready to help them to manufacture in Family, Sweets, Tea India.

Apple Mark Zuckerberg I-Phone 6+ Ko Samui Mumbai

Travel & Socialising

A We expect our government to implement GST immediately as this will help business to solve complex taxation issues which we are facing currently.

Q What kind of regulatory changes should happen to

A We are looking at products related to internet of things, smart and technology.

Q What are your current revenue?

What are your projections for the year 2016?

A In 2015 financial year, our turnover stood around Rs 250 crore. We are now looking at the modest growth of 20% for the year 2016.

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Channel Roadmap

Sakri

We intend to strengthen our enterprise revenue Sakri is aggressively looking at expansion based on its strong productline. The company wants to increase its enterprise revenue in the year 2016. DT sought more information from Mr. Ravi Laskshman, CEO- Sakri IT Solutions company leadership in a candid interview.

substantial progress has been made in 2015. Progress has been encouraging.

We added new products to our distribution network. We are yet to make the announcement of new partnership.

We have empowered partner network through various initiatives in the past 12 months. We invested in bringing them on board and educating them with our new product portfolio.

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program?

Today, India’s credibility is stronger than ever. There is visible momentum, energy and optimism.

Make in India is opening investment doors. “Make-in-India” project is devised Favourite Company : Microsoft to transform India into a global design Business Icon : Bill Gates and and manufacturing hub. IT Industry

Mark Zuckerberg has bigger expectation from the Favourite Gadget : Tablet Government of India with the Make in Favourite Destination: Europe Birth Place : Raipur, Chhattisgarh India Project.

But for the project to be successful government needs to have corruption free speedy approvals, encourage entrepreneurship, raise the infrastructure to support the project growth path, funds and clear taxation policy and terms of usage and most important flexible Q How will you summarise the labour laws. Many loop holes needs to be plugged to make business options smooth.

Mr. Ravi Laskshman, CEO - Sakri IT Solutions

A

performance of your company in 2015?

A But it is a matter of satisfaction to state that 84

DIGITAL TERMINAL YEAR BOOK 2016

Q How does the channel help you to reach

out to your potential customers? What’s your channel strength?

Q We would like to thank our channel network for the support they have provided. Today Sakri has one of the largest sales and distribution networks in the country. This is all because of the strong support from our partners. They have given us the opportunity to promote our products and solutions in each and every corner of country.

Our distribution network comprises 20,000+ channel partners across 500+ location in India.

We plan to leverage our vast network for market penetration of our existing product portfolio.

Q What’s your roadmap or strategy for the year 2016?

A Sakri has its reach in over 500 cities in India with 25+ distribution hubs around the nation. Our goal is to deliver quality products to the customers and channel partners. Our existing channel partners are our biggest strength as they are the ones who recommend us to newer channel partners. In 2016, we look forward to add products in our distribution portfolio. Our consumer business is growing well across all segments. There is a lot of opportunity in the SME and LME space. We intend to strengthen our enterprise revenue.

We will have dedicated resources for channel partnership. So, the very first plan is to reach more customers through our channel setup and then to give them the benefit of our products and services. This will enable them to tap business opportunities in their regions. www.dtyearbook.in

Netgear

Channel Roadmap

Manufacturing in India is in Our Pipeline Netgear continued its growth trajectory in 2015. The company claims customer and channel trust based on the strong product-line. DT spent time with Mr. Subhodeep Bhattacharya, Regional Director, India & South Asia, Netgear to know what company plans for the year ahead. and rack mount storage. We expect the same growth in the future.

the country?

Q What makes your consumers or partners trust your brand?

A GST will help us simplify business transactions. We are optimistic that the Government is thinking in the right direction.

A Customers trust a brand because of reliability, progressiveness, and overall user experience. NETGEAR is a company based in the Silicon Valley which is a global leader in innovation, inhome and SMB networking.

Our prime focus is in bringing a wide range of reliable products to our customers and then backing them up with a reliable support system. Because of these virtues, our customers trust us worldwide and we continue to deliver the same values in India.

Mr, Subhodeep Bhattacharya ,Regional Director, India & South Asia, NETGEAR Inc Favourite Company : NETGEAR,

Tesla Lab, Business Icon : Elon Musk Favourite Gadget : A drone with

4k camera Favourite Destination : Himalayas Birth Place : Burdwan

(West Bengal) Five things you cannot live without : friends, Tennis,

Camera, Good Food,

Traveling

Q How will you summarise overall performance of your company in year 2015?

A

We have been on a growth clip since the last 3 years.

We grow 30% year over year. In FY 15 as expected, the growth came from wireless switching, home networking, www.dtyearbook.in

Q How does the channel help you to reach out to your potential customers?

A NETGEAR is a hundred percent channel-oriented company. It is using a multi-tier distribution system that will reach the end customers across the length and breadth of India. Channel is a critical enabler for NETGEAR. Our prime focus is to increase the competence of all the NETGEAR channel partners.

Q What is your assurance for providing excellent service support to your customer?

Q How do you see Government of India’s ‘Make-in-India’ program? A NETGEAR has an industry leading replacement A We are extremely excited about

this initiative and waiting for the right opportunity to start participating in Makein-India. Manufacturing in India is in our pipeline. Due diligence is currently in progress.

Q Is your company working on Govt. projects under the Digital India program? Give details

A NETGEAR is focused on home and SMB business only. We are engaged in various projects at the state Government level. The focus is on surveillance, campus networking and wireless.

Q What kind ofregulatorychangesshould happen to improve the business ecosystem in

warranty policy. We want to continue this for the times to come. We provide highly reliable products and if they are to fail we shall replace them with a new unit .

Q What’s your roadmap or strategy for the year 2016?

A India is an expanding market from the point of view of broadband connections as well as SMB adoption.

NETGEAR will continue to grow in these 2 segments. We believe that the growth will continue at least for the next 3 to 5 years.

Q What is your current revenue? What is your projection for the year 2016?

A As per company policy we can’t share revenue figures. We expect to grow 30 to 40 % year on year in FY 16 YEAR BOOK 2016 DIGITAL TERMINAL

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Channel Roadmap

Neoteric

We have Grown our Channel Base to More than 10,000 Partners In the year 2015, Neoteric Infomatique signed several deals that swelled its product range significantly and gave the much-needed push in the market. Neoteric is one of the fastest growing distributors in India. Mr. Subroto Das, Executive Director, Neoteric Informatique briefs DT about his company’s further roadmap.

Mr. Subroto Das, Executive Director, Neoteric Infomatique Favorite Company : Philips Business Icon : Shiv Khera Favorite Gadget : Mac-Book Air Favorite Destination : Ladakh Birth Place : Delhi Five things cannot live without : Family, Mac-Book, Books, Early Morning Exercises Music,

and Laut for iPhone and iPad accessories. We have emerged as the top distributor for Lenovo consumer PC business with largest share in the direct-to-retailer business. Our Logitech speakers and Corsair memory business is also growing well. The components business is growing satisfactorily. Despite de-growth in the assembled PC market, we have seen good growth of our motherboard and HDD business. The Commercial BU is seeing significant growth with our focus on providing solutions and services to our partners. In addition, we expanded our commercial product portfolio by adding 3D printers to our portfolio with partnerships with Fracktal Works and 3D Systems.

A Being a channel-focused organization, Neoteric reaches out to channel partners with the latest technology products, solutions and services. Over the years, we have grown our channel base to more than 10,000 partners across 750+ locations supported by over 400 employees and 35 branches. Today, we have deep penetration in Class B and C cities. We have built significant services and solutions competencies around security and surveillance, smart education, mobility, managed services to help partners partake in technology solutions opportunities arising out of Smart Cities, Digital India and Skill India.

Q Is your company working on Govt. Q What is your assurance for providing projects under the Digital India program? excellent service support to your customer?

As a distributor, we don’t sell directly to customers. However, we support partners to pitch for and execute large multi-locational government projects by providing them integration, installation and post-sales support. One such project is where we are enabling a partner for the supply of 31,000 tablets to Chhattisgarh government The governmet is giving tablets to students of technical institutes. The project is expected to expand to 1 lakh tablets in 2016.

A

We enable channel partners with service support through our group company, F1 Info Solutions A and Services. F1 Info Solutions is a neutral service provider offering comprehensive life-cycle services in the field of IT, telecom, security surveillance, home automation, consumer electronics and power. It has more than 130 service centers, 500 field-service locations and over 800 employees across the country.

What’s your roadmap or strategy for the year 2016?

Q Q What kind of regulatory changes Q How will you sum up the performance should happen to improve the business In 2016, we will continue to focus on of your company in 2015? ecosystem in the country? strengthening our product portfolio, bringing new A 2015 has been a promising year for Neoteric.

All our three business units—Consumer BU, Component BU and Commercial BU—are growing.

On the consumer business front, we became D-Link’s exclusive national distributor for its futuristic smart home and wireless products for consumers and SoHo. We also signed up with Creative for its range of speakers. Further, we added brands like Adam, Moshi 86

DIGITAL TERMINAL YEAR BOOK 2016

A

A The quick implementation of GST is a very important step to improve the business ecosystem in India. GST would ease paperwork, eliminate cascading of taxes and enable efficient trade across the country.

Q How does the channel help you to reach out to your potential customers?

technologies and building new competencies. On the consumer side, we want to add smart watches and smart home products. On the component business, we are focusing on internal SSD drives. On the commercial side of the business, our emphasis is on solutions like mobility, unified communications, smart classrooms, interactive AV and surveillance solutions. www.dtyearbook.in

Global Infonet

Channel Roadmap

40% Of our Business has Come from New Vendors We Signed in 2015 Global Infonet is a leading distributor in India which is targetting the cloud opportunity in large enterprises.

It is aggressively adding to its product portfolio. DT sought more details from Mr. Prashant Prakash, CEO of Global Infonet Distribution for their future roadmap.

Q How does the channel help you to Q How do you help your vendors reach out to your potential customers? in reaching to their customers?

A We are the undisputed global leader in distribution business. Today we are present in 19 countries world wide. We always believe in full transparency and honest support to our partners. The strength lies in well experienced team and speed of execution.

A Our strength lies in our channel partners.

They help us in reaching effectively to such larger geographies. Our focus on 400 + towns are a clear differentiator and proved one of the backbone for our growth. We really value our relation with channel partners and work with them as a team for overall growth. We currently engage with more than 3000+ partner across India.

Q What’s your opinion about Government of India’s ‘Make-in- Q What are your assurances for providing excellent service support to your India’ program? customer?

Mr. Prashant Prakash – CEO, Global Infonet Distribution Pvt. Ltd. Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Things you cannot live without

: : : : :

Microsoft Amar Babu i Mac Hometown Patna

: Family , Team

A Indian government’s ‘Make in India’ initiatives looks really good on paper and a really great thought. But there is a long way to go. We really hope to have a change if all things fall as per the government plans. We also support make-in-India products and will distribute make-in-India products differently.

A The year 2015 has been very encouraging for Global Infonet as we have consolidated our company in all aspects. We have been able to keep the momentum of our growth by effectively applying plans and strategy. Our key mantra remains to stay focused and ROI. Almost 40% of our business has come from new vendors we signed in 2015. www.dtyearbook.in

Q What’s your roadmap or strategy for the year 2016?

Q What kind of regulatory changes should happen to improve A Apart from other area, we will have much more the business ecosystem in the focus on to tap Enterprises , Cloud and B2B business.

As the overall economy is growing with good pace, we country? expect advancement and adoption of technology to be There are some regulations and policy change required for much better business ecosystem in India. But we see GST as a game-changer. GST is a value-added tax that will replace all indirect taxes levied on goods and services by the Government, both Central and States, once it is implemented. The GST is all set to consolidate all state economies. This will be one of the biggest taxation reforms that will take place in India once the bill gets officially the green signal to implement.

A

Q How will you sum up the performance of your company in 2015?

A Service is a key element to succeed for any brand.

We always focus on offering the best service support to the customers. Our vendors are too delivering best service support across India.

key for enterprises. We expect them to invest heavily in enhancing technology infrastructure.

Q What are your current revenues?

What are your projection for the year 2016?

We are consistently growing our business YoY. Currently we are among the top National Distributors A of India with revenue of Rs 1250 crores. We are now aiming to achieve Rs 1500 crore revenue for next financial year.

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Channel Roadmap

Savera Marketing

We are Catering to 5000+ Channel Partners in 260 Cities Savera Marketing continues its focus on delivering value to customers and assures its partners of better service. The company is also planning to expand in Surveillance, Audio and Gaming cards space, says the Mr Gopal Pansari, Director, Savera Marketing in an interaction with DT.

Q Why should consumers or partners trust your brand?

A Savera follows ethical business practices which connects the partner to involve in business with us and that’s the essence of our tie ups. We believe in relationship building In an internal survey we found that 75% of the cu stomers are associated with brand just because of having a good faith on us.

Q What’s your opinion about Government of India’s ‘Make-inIndia’ program?

Mr. Gopal Pansari, Director, Savera Marketing Agency Pvt Ltd Favorite Company : HP Business Icon : Mr Suresh Pansari Favorite Gadget : iPhone Favorite Destination : Switzerland Birth Place : Ramgarh (Rajasthan) Five things you cannot live without : Phone, Internet, Family, Travel and Technology

A The Government of India is very keen on Make-in-India Campaign. It is striving hard to implement the policies in India. Some of the vendors have already started implementing the policies and deploying plants in India.

Savera will fully support the policies as it will benefit the Indian market from the hassles of tedious import policies. In short it will help India to increase the economy in terms GDP growth.

and will be the core business platform all time. Due to scattered and vast geography it is very difficult to reach each and every corner of the country. It is the channel that helps to cater to and grab the end users.This layer is very much essential for IT business growth in India.

Currently we are catering to 5000+ channel partners in 260 cities.

Q What are your assurances for providing excellent service support to your customer?

A After-sales is one of the important aspects nowadays. One has to be very effective in after-sales support. Currently the brands which don’t have their existence in India can rely on our network as we provide the service for them. Service and sales both are interlinked.

Q What’s your roadmap or strategy for the year 2016?

A Savera is going to be one of the preferred distribution houses in Indian market which has reach to different parts and verticals. We will be planning to expand in Surveillance, Audio and Gaming cards space.

Q What are the technology trends that will Q What kind of regulatory rule in 2016? changes do you seek to improve the A Digital Technology like Mobile, Social and Cloud business ecosystem in the country?

Implementation of GST will be an effective step to improve the business ecosystem of the country.

A

will create revolution in the presence of IT in 2016.

Research focussed on upcoming trends and predictions will position to take the advantage of the coming changes in technology.

Q How will you sum up the overall Q How does the channel help you to reach Q What are your current revenues? What performance of your company in year 2015? out to your potential customers? What’s your are your projections for the year 2016?

A Growth wise 2015 is really a remarkable year for channel strength?

Savera, In terms of revenue we have achieved almost 90% of the forecast taken for fiscal year 2015.

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DIGITAL TERMINAL YEAR BOOK 2016

A Savera is a channel centric distributor. Channel was

A In FY-2015 we have achieved Rs 250 cr. In the ongoing fiscal, we have planned to achieve 25% growth.

www.dtyearbook.in

V.R. Infotech

Channel Roadmap

Our Mission is to Fight Against all Types Of Cyber Threats V.R. Infotech is in the business of cyber security and wants to educate all Indians about the need to safeguard their devices. Mr. Vikram Mehta, Managing Director, V.R Infotech shares more insight with DT. fight against all types of cyber threats and make this world safe and secured.

Q Brief us about the quality policy of your business?

A We have been in this business for generations. We understand the business ethics and have very strong quality policies.

At the same time we also ensure that we satisfy the need and requirements of every customer. Customer satisfaction is important for us. This is ultimately the goal of every vendor.

Q What are the marketing activities that were undertaken to build the brand?

Mr. Vikram Mehta, Managing Director – V R Infotech Favorite Company : Kaspersky Lab Business Icon : EUGENE KASPERSKY Favorite Gadget : Internet Enabled

Computer Favorite Destination : Mumbai &

Switzerland Birth Place : Mumbai Five things cannot live without : Family, Friends, Imagination, Hope & Entertainment

Q Tell us about key focus areas of V.R. Infotech ?

A V.R. Infotech’s key focus area is Cyber Security and protecting data from threats. Our mission is to www.dtyearbook.in

A As our brand has grown stronger over the years, we take every step to ensure that the brand values are maintained. We at V. R. Infotech give equal importance to traditional and modern advertising methods. As a part of our marketing strategy, we also participate in many industry events and road shows. Education and awareness are the key areas of our marketing strategy.

Q How was the year 2015 for V.R. Infotech in terms of growth?

A The segment of cyber security has kept our growth rate high. Every user whether a businessman or an individual or a school going kid, seek security for his/her digital data. Our vendor Kaspersky Lab with its wide range of products fulfills need of every ones. The high growth rate we have received is from the B & C class cities of India. We try to focus on all towns and cities.

Q What are V.R. Infotech’s future plans

and programs for 2016?

A We believe in educating to billion Indian customers for cyber security. In order to reach this mass, we are increasing our team and our branches in cities. We are investing in enhancing our infrastructure so that we can add more partners.

Q How does your channel model work in the country?

A We ensure and encourage the growth of every entity connected directly or indirectly to us. We make sure that the benefit is shared in an equal manner and with every capable channel member.

We also ensure every channel member gets timely support so that he/she can grow in their area. We at V. R. Infotech don’t compromise with the service quality. We have ground staffs, regional branches and most reliable channel partners all across country.

This is the reason why our base of users and partners has grown steadily.

Q Brief us about your vendor?

A Our vendor is Kaspersky Lab. In its history of more than 17 years it has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers.

Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection to over 400 million users worldwide. Kaspersky Lab is a global leader in threat intelligence, anti malware with biggest database in latest and unknown viruses. It’s latest PC protection technology is remarkably good and helps protecting users from all platforms – windows, Android, Mac or iOS. When you look at 3rd party tests and evaluations, Kaspersky Lab performs the best in maximum number of tests. Kaspersky Lab is the best when it comes to protection from ever increasing cyber threats and attacks.

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Rashi Peripherals

Channel Roadmap

We Billed 2000 Partners in A Single Day Rashi Peripherals is one of the leading distributors in the country which have endeavored to offer its customers and partners unmatched experience.

The company has registered CAGR of 29% in 2015, says Mr. Rajesh Goenka, VP-Channel & Sales, Rashi Peripherals

Q How do you summarise the overall performance of your company in year 2015?

A With a successful 25th year

our 26th year in the industry has been no different. Rashi continues to achieve sustainable growth figures with CAGR of 29%. We are one of the very few NDs to have been achieving this momentum.

Mr. Rajesh Goenka, VP- Channel & Sales – Rashi Peripherals Business Icon : Ratan Tata Favourite Gadget : iPhone Favourite Destination : Bali Birth Place : Kolkata Things you cannot live without : Family and office

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Q Can you honestly tell why should consumers or partners trust your brand?

A Rashi for years has been the “One Stop Shop” for its customers.

Customers can walk into any of our 56 service centres of the company and get their issues resolved. We have team of capable technicians.

In places of locations where centres aren’t present we allow our customers to use courier facility. This goes on to show our commitment to achieving customer satisfaction is very high.

Rashi has been in the distribution channel for over 26 years. The channel is well aware of the

support given in terms of marketing, speaking of which the 4P (Proud to promote personalised PC) initiative by Rashi was met with much success. Not only did partners appreciate the much needed stimulus to the DIY market but also saw a rise in the demand for the DIY PC.

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A The figures indeed look promising. But not until the channel distribution rises up to the challenge. The channel will play a cardinal role in setting up infrastructure to rise up to the demands of government that is now keen on setting up Wi-Fi stations, making its offices Wi-Fi ready, and laying down fiber optic cables connecting all parts of India.

Q What’s your channel strength?

A Rashi’s greatest strength is its reach. Our 53 branches and 56 service centres give us the reach no other distributor enjoys. The branches and centres bill over 9000 partners across 750 towns and cities of India. One of our notable achievements was billing 2000 partners in a single day.

Q What are the technology trends that will rule in 2016?

A Mobility will continue with a gold run. Wearable devices too are finding their hold in the hearts of the Indian consumers. In addition, 3D printing will become more accessible. www.dtyearbook.in

Channel Roadmap

Fenda Audio

We are Planning to Make in India Fenda Audio is poised with the positive support from its partners and consumers alike. The company plans to continue the momentum in 2016. Mr. Rajesh Bansal, Managing Director, Fenda Audio divulges more details.

Q How would you remember the year 2015 as far as your company is concerned?

A The year 2015 has been a great year. We have had many launches this year. The best part is that these launches won consumers and garnered support from channel partners, media. Online business has also shown a year on year growth.

Q Can you honestly tell why should consumers or partners trust your brand?

A Consumers can trust our brand because we sell what we market and boast about, that is “Great sound quality at an affordable price”. Transparency is one thing we try to maintain in our business so that there is no confusion between us and partners.

Q Do you support Government’s Make-in-India program?

A It’s is a great initiative towards making India a manufacturing hub. It is a big boost to the small cottage industries that have been struggling since long. We have a few plans in the pipeline that are in-sync with the Govt. Of India’s Make in India drive. These plans will be implemented by the next financial year.

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

A If GST becomes a reality and gets implemented, it will do a lot of good to the business ecosystem in the country.

Mr. Rajesh Bansal, Managing Director, Fenda Audio Pvt. Ltd. Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things cannot live without

www.dtyearbook.in

: Philips : Shiv Khera : Mac-Book Air : Ladakh : Delhi : Family, Mac-Book, Books, Early Morning Exercises, Music

Q How does the channel help you to reach out to your potential customers?

A Currently we have channel strength of about 10000+ dealers and 300+ distributors.

They help us in strengthening our reach in markets we directly cannot reach out to.

Q What is your assurance for providing excellent service support to your customer?

A We have a dedicated Toll Free No: 1800 425 5546, and to add to that we also have a dedicated team of 100+ trained technicians. On many of our products we also offer on-site warranty.

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Channel Roadmap

Abacus Peripherals

To Reach 4000 Dealers Across 300 Cities in 2016 Abacus is one of the few companies which have gained recognition from global companies such as Sony and HP. The company further plans to enhance its reach in India by taking its partner network to 4000 across 300 cities. Mr. Vipul Modi, Vice President, Marketing and Sales, Abacus Peripherals shares Company’s Plans and Channel strategies for year 2016.

Since then we have been making quality products and supplying to extremely quality sensitive buyers like HP and Sony. We pride ourselves in being the only Indian memory manufacturer to supply to HP. We feel we have the right expertise to provide our consumers with high grade memory modules which will satisfy all their performance needs. No other brand has the confidence to offer a silver coin with every faulty product replacement.

Mr. Vipul Modi, Vice President- Marketing and Sales, Abacus Peripherals

Favorite Company : Business Icon : Favorite Gadget : Favorite Destination: Birth Place :

Walmart Sam Walton Kindle New Zealand Kolkata

Q How would you summarize overall performance of your company in year 2015?

A Beating all odds and despite all market and dollar challenges, Abacus as a company has managed to grow at 15% over couple of years in terms of revenue and 11% in terms of bottom-line which is a rare feat in IT manufacturing and distribution specially for an Indian organization. Our growth was mainly driven by OEM demand and addition of new brands like Hitachi HDD and Inno3D NVIDIA GPU that have given us this boost.

out to your potential customers? What’s your channel strength?

A Our channel strength lies in our reach. Currently we are catering to more than 3000 retailers and resellers across 200 cities in India. Our channel helps us to reach out to our consumers far and wide. Initially with online distribution there was a scare in the market but now the channel has adopted ways to work with it and around it and this has promoted new channel for us to reach our target audience.

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program? How do you support this Q What are your assurance for providing program? excellent service support to your customer?

A We are a very strong supporter of this program. It has created a win-win situation for the people, organizations and county as a whole. In fact, unlike other distribution companies, we are amongst a rare few who actually own a brand ZION and giving stiff competition to global companies.

A With Zion, we are providing table replacement to consumers. We are also considering modules which are physically damaged and burnt. This although is an additional cost, but it gives a lot of confidence and peace of mind to our dealers and consumers.

Q Whatkindofregulatorychangesdo Q What’s your roadmap or strategy for the year 2016? you think should happen in order to improve the business ecosystem in the country?

A We will be focusing on 3 key areas for 2016. We

Q Can you honestly tell why should consumers or partners trust your brand?

A I feel the import structure of PC components need to be looked at closely. Current import rates encourage parallel imports which directly hurt the government exchequer. Duty structure for imports also need some revision, which is been in discussion since long. In addition, government must also look at incentivizing companies manufacturing and assembling in India. This will help in fighting against the parallel imports of foreign brands.

A

ZION as a brand was established in the year 1997.

Q How does the channel help you to reach

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target to reach atleast 4000 dealers across 300 cities. Our idea is to achieve a minimum of 30% sale from higher end products and we are in talks with new vendors, a lot of permutation and combination is going on to bring the best technology to the masses.

Q What are your current revenue? What are your projection for the year 2016?

A Currently we are well on track for Rs 170 cr. But we would like to touch a landmark of Rs 200cr!

www.dtyearbook.in

Desktop Laptop Gaming Server MAC Low Voltage Why Us? 1 2 3 4 5

Extended 3 yrs warranty Vouched by industry great like HP, Sony, HCL, Wipro and more.

Largest selling ram module in india.

Industry leaders in terms of quality & service.

Wide range of rams extensively available through over 4000 channel partners.

For more details contact us on care@abacusperipherals.com or visit our website www.zionram.in Like & follow us on /zionram.in

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Channel Roadmap

STK Accessories

We are Aiming to be Present in Top 100 Cities STK Accessories, this year alone in India, sold over 100,000 power banks through one retailer and had no complaints, claims Mr. Puneet Gupta, Head-India & SAARC, STK Accessories in an interaction with DT. Certified), Bluetooth speaker (IPX5 Certified), mini Bluetooth speaker and a water-proof HD Action Camera for Sports.

Q Can you honestly tell why should consumers or partners trust your brand?

A We have a heritage of 22 years and carry a legacy of being a trusted European brand. Our products are available in over 150 countries including India, where we have witnessed tremendous success and achieved consumer-tobrand bonding. Aesthetics and quality are integral to our success. We even offer a replacement warranty on all of our products. This year alone in India, we sold over 100,000 power banks through one retailer and had no complaints, further solidifying STK as the trusted brand of choice for the consumer.

Mr.Puneet Gupta, Head– India & SAARC , STK Accessories

Favorite Company Business Icon Favorite Gadget

Favorite Destination Birth Place

: STK Accessories : Bill Gates : STK Soap Power Bank : London : Delhi

Q What’s your opinion about Government of India’s ‘Make-in-India’ program?

A The Make-in-India program seems to be welcomed and widely talked about across the globe.

If the government can keep the momentum, the Five things cannot initiative will become a huge success story and live without : God, Air, Water & extremely productive for our country. We also

Food, Family, have a vision to either install an STK factory in

Travelling & Office India or align ourselves with the future of Indian Work factories.

Q How does the channel help you to reach out to your potential customers? What’s your channel strength?

A We are working very closely with our National Distributor, Redington India Limited. Their distribution strength is supporting our brand across all cities in India.

In 2016, we expect to be present in the top 100 cities in addition to having over 200 regional distributors. This has allowed our brand to excel and become renowned in MT / LFR and in retailers like Spice Hotspot, TMS, Airtel, Reliance Digital, Sangeetha, BigC , Lot mobiles , Planet M and more.

Q What are your assurances for providing excellent service support to your customer?

A We understand the consumer need immensely. It is for this reason that we provide ‘immediate replacements’ to customers directly from the ‘Retail Point’. We have also have Redington Service Centres all across India from where the Regional Distributors can have immediate access to replacement products, if needed.

Q What’s your roadmap or strategy for the year 2016?

A Our roadmap this year is to increase our product offering and further enhance our new category of ‘Active Range’ products. We are also aiming to be present in the top 100 cities, across 20,000 retail countries in 2016 and focus on introducing key products through the online channel.

Q What are the key takeaways for your Q What kind of regulatory changes do you company in the year 2015? seek to improve the business ecosystem in the Q What are your current revenue? What country? are your projection for the year 2016?

A For STK Accessories, 2015 was an outstanding year.

STK achieved a growth of 30% Year on Year due to the launch of our new, exclusive and innovative products.

These new products include our new ‘Active Range’ of mobile accessories including a power bank (IP67 94

DIGITAL TERMINAL YEAR BOOK 2016

A There should be a single window solution for brands like us where we can improve the ‘approval times’ for business to start.

A Last year, we achieved over $100 million and this year we are forecasting a 25% growth in sales. www.dtyearbook.in

Portronics

Channel Roadmap

We Want to Expand to Tier 2 and Tier 3 Towns Portronics is a brand to reckon with as far as accessories are concerned. It has grown significantly in last few years. It has tapped the big cities for accessories. The company aims at reaching out to cities far from the metros. It would be noteworthy to see how the company targets the consumers or if it stands right to the expectations of the consumers. Mr. Guneet Singh, General Manager -Portronics, shares his companies plans with DT. A We are one of the oldest brands in lifestyle mobile and IT accessories in India. Our intense focus on customers enables us to create offerings that are not only best in class but are affordable in all respects. We believe in offering innovative and quality products to our consumers. Our products are beautiful designed and positioned in the market. We have very strong connection with our customers and they trust our products.

Q What’s your opinion about Government of India’s ‘Make-in-India’ program? How do you support this program?

A Make in India initiatives are really good for India. It has power to change the entire business scenario if it’s get supported by all stakeholders. We are very encouraged with the “Make in India” initiative. We have already taken some baby steps towards this initiative. We hope that in the long term this will become an integral part of our ecosystem.

Q How does the channel help you to reach out to your potential customers?

What’s your channel strength?

Mr. Guneet Singh, General Manager, Portronics Q How will you summarise the performance of your company in year 2015?

A Year 2015 was a good year for us. We’ve been successfully worked on to strengthen our product range. We introduced new products the existing categories. All in all it was a good year for us and we are looking forward to the year 2016. We plan to bring to the market innovative as well as exciting products at the right price point.

Q Can you honestly tell why should consumers or partners trust your brand? www.dtyearbook.in

A Channel is the strongest part of any organisation which aims to reach customers of all sorts.

We feel that our brand is all because of the channel. I would like to thank all our channel partners through this platform. I wish that they continue to support us in the same way even in the future.

We are now expanding our channel base to tier 2 and tier 3 cities. We see huge potential at these regions. Our products would surly cater to their needs. We are sure that we will get the same support from the new partners. We are also committed for giving best support in terms marketing and profitability. Our associations will benefit all of us as we are the market leader in this domain.

Q What’s your roadmap or strategy for the year 2016?

A We are working on all aspect to grow our reach in smaller cities. Our aim is to bring the tier 2 and tier 3 markets in our ambit. As far as the products are concerned, we are working on addressing the larger market by rolling out more value-for-money products. We will heavily rely on the channel to tap these markets. We will ensure that our products are competitive in all respects.

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NetProtector

Channel Roadmap

We Are Less In Size but Big In Performance Company In recent times we have seen many brands coming to Indian market with PC security solutions. We are observing enormous opportunities in PC security domain with growing PC penetration. The vendors are coming with updated and latest product and solutions for securing consumer devices.

Huge internet adoption also possess tough challenges to these players. Netprotector, a 25 Year old India company is also gearing up to tap the upcoming opportunities. Mr. Sumeet Kela, Technical Managing Director – Netprotector shares his plans and product information with DT.

Q Can you honestly tell why should consumers or partners trust your brand?

A We are one of the leading Indian brand in PC security domain. We have earned customer’s trust gradually due to offering best security solutions. Our brand is to be trusted for two big reasons we are today pioneer company in the field of antivirus software. Yes we are in now twenty five year old company and are indeed growing in leaps and bounds.

Mr. Sumeet Kela, Technical Managing Director – Netprotector We are very young and full of energy as our average staff age is also between 28-30 years. We are a 100% made in India Company and our scan engines & servers are located in India. We are less in size but big in summaries overall performance Company. Our software occupying Q Please less HD space, thereby scanning at high performance of your company in year very speed giving optimum performance, blocking 2015? viruses, malwares, spywares etc from all possible entry points.

A The year 2015 was good for us. We are quite happy with overall performance of our company Q What's your opinion about your as we have maintain to grow our business. We have Government of India's 'Make-in-India' been able to expand our reach PAN India which program?

How do you support this helped us in consolidating our performance. Even program? after the sluggish growth in the manufacturing sector which has not yet taken off as was expected after the saddling of the new central government A Make in India programme by Indian Government is truly phenomenal and generating in full majority. anxiety and raising eye brows from all parts 96

DIGITAL TERMINAL YEAR BOOK 2016

of the world. We whole heartedly support this programme as we are also a Make in India manufacturer of antivirus software since last 25 years. We belive that this initiative will help in uplifting domestic manufacturing which will ultimately provide lakhs of job opportunities to young professionals.

Q Is your company working on Government projects under the Digital India program?

A Presently we are not working on any such project but in near future shall surely be working hand in hand on a Digital India program. Digital India program will be surly give additional business to IT industry where security will play a major role for the smooth functioning of government projects.

Q What kind of regulatory changes do you think should happen in order to improve the business ecosystem in the country?

A We believe that there are lots scope for the policy makers to have the changes in business policies for better and smooth business practices.

I personally wish that government authorities should always support business through better regulations and discipline. We all should be treated respectfully and in a dignified way. www.dtyearbook.in

Channel Roadmap

Techcom

Techcom will Enhance Focus on Security & Surveillance Products Techcom Technologies forayed into a number of new years, given the market demand and business opportunity. Based on the customer response, the company is hopeful of clocking more than 30% growth.

Mr. Ajay Kumar Kedia, Director, Techcom Technologies shares his company’s roadmap for the coming year.

A TECHCOM has always emphasized on product quality and the best service delivery. We know that consumers expect the best from us on the product and the service side. On the other hand we have always been providing the most innovative and cutting-edge products.

It helps us to win the customer trust.

Q What’s your opinion about your Government of India’s ‘Make-in-India’ program?

Mr. Ajay Kumar Kedia, Director , Techcom Technologies Pvt. Ltd.

A We

strongly support Govt, Make-in-India program. We are doing the homework so that we can take advantage of the program. If everything goes well and policies become far more favorable, we might jump into the space.

and service delivery. The same is communicated among the end users by our channel partners helping us grow every day.

Q What is your assurance for providing excellent service support to your customer?

A We have a very good, dedicated and timetested service team which has helped our customers for more than 15 years.

Q What’s your roadmap or strategy for the year 2016?

A We will be more focused on security & surveillance products as well as wireless networking products. Hence we will come up with the latest products in 2016.

Q How would you summarise the performance of your company in the year 2015 ?

Q What kind of regulatory changes Q What are the technology trends should happen to improve the business that will rule in 2016? ecosystem in the country?

A We successfully entered into security &

A The GST bill is already on the table which

surveillance product segment. We also entered into the networking products space. We are getting very good response from the market as expected.

This year we are looking at 30%-40% growth.

Q Can you honestly tell why should consumers or partners trust your brand? www.dtyearbook.in

will surely help in implementing uniform product pricing across Indian states. If implemented, it will be a good step.

A We expect that the wireless technology will rule the market.

Q What is your current revenue?

What are your projection for the year Q How does the channel help you to 2016? reach out to your potential customers?

In comparison to our year revenue growth of A

We have channel partners in almost every district and have strong trust on TECHCOM because of our true commitment, product quality

30-40%, we are anticipating 60-70% growth next year.

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Channel Roadmap

Frontech

Frontech as A Brand is Known For the Best Quality Products Frontech has emerged stronger in the year 2015 because of the new line of products. The company is widening its horizons to tier 2, tier 3 and tier 4 cities in the coming year. DT spoke to Mr. Bipin Thakur, Head of Sales, Jupiter International talks about their channel roadmap and future plans.

Frontech has pioneered affordable innovations through their product offerings for the mass markets. The year 2015 with our several launches in several categories like Bluetooth Speakers, USB Speakers, Headphones and more supports turned out to be an exciting one. We have expanded our product portfolio to power banks.

Q Can you honestly tell why should consumers or partners trust your brand?

A As a company we believe in innovation. We continue to question ourselves as to why would people buy our products. With Frontech we have pre-empted the path with products that connect to people in a natural, intuitive way complementing to their digital lifestyle.

We believe that consumer feedback and trust is one of the key influencers to a company’s growth. No feedback can give us a better perspective than our valuable customers’ responses. Their feedback helps us to grow and maintain the quality within a culture of trust to Frontech products.

Mr. Bipin Thakur, Head of Sales -Jupiter International Ltd (Frontech) Favourite Company : Business Icon : Favourite Gadget : Favourite Destination : Birth Place : Five things you cannot live without :

Tata Ratan Tata iPhone Goa Himachal My Phone, My Laptop, Books, My Car and My Wallet

Q How will you rate 2015 for your company?

A 2015 has been an eventful year for Frontech. The growth is quite amazing. For more than two decades 98

DIGITAL TERMINAL YEAR BOOK 2016

a few of our local vendors in Delhi for Sub-Woofers, Home UPS, and Power connectors. All our domestically manufactured products comes with aake in India emblem as well.

Q What’s your channel strength?

A Frontech is a channel-friendly company as we believe in growing with our channel partners. We have made a stronger communication model to reach to our channel more effectively.

We have loyal and dedicated channel partners who have been associated with us for last 15-20 years.

The channel partners play a key role in sustaining and expanding the brand’s presence in the country.

Q What are your assurances for providing excellent service support to your customer?

A Frontech as a brand is known for the best quality products for which we have also been rewarded as the “Most Trusted Brand in India”. We assure superior quality with legendary warranty and best after-sales service to our consumers. We aim to build the best service infrastructure in all the states. As a roadmap for 2016, we have planned to cover Tier 2, Tier 3 and Tier 2 cities as well.

Q What’s your opinion about Government of India’s Q What’s your roadmap or strategy ‘Make-in-India’ program? for the year 2016?

A Weare alreadya partof make in India Program and have been manufacturing optical media products at Baddi, Himachal Pradesh. We are one of the renowned quality manufacturers of optical media in India. Hence the demand and acceptance for local production is much higher than Chinese. Also we have entered into co-manufacturing ventures with

A In 2016, we plan to consolidate the existing branches along with newly added branches to increase our reach to Tier 2 & Tier 3 cities. We will also increase our service presence with new centres. Maximum growth of IT products is expected from Tier 3 and Tier 4 which we shall be exploring in the Year 2016. www.dtyearbook.in

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Channel Roadmap

Adit Infratel

Adding New Manufacturing Unit at Manesar Adit Infratel Pvt. Ltd. was founded in 1992 and a leading manufacturer of premium quality Portable Chargers and Mobile Batteries. They are also one of the largest manufacturers of Quality OEM Mobile batteries and Power Banks for most leading companies in India. They have also introduced Advent as their own brand and quite happy with the brand reach. Mr. Pankaj Sachdeva, Director & Promoter, Adit Infratel shares company’s plans for year 2016. the hidden potential of India and begin to look our way.

We do hear lots on criticism of current government, but then we must give them the time to make the necessary legislative changes for them to realize the promises made.

We can’t expect them to do in a year or two what has not been done or has been wrongly done over 65 years.

Talking of bringing about a change is very easy, but the actual task to be accomplished is definitely not so. I do foresee the change happening over the next 1-2 years with the government initiatives pushing for the development of a Digital India and the Make in India thrust. That is the point when I see the markets taking off in a big way for this sector.

Q What according to you is major obstacle for IT players in India?

Mr. Pankaj Sachdeva, Director & Promoter, Adit Infratel Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place Five things you cannot live without

: : : : :

Adit Infratel Azim Premji iPhone 6+ NYC Rohtak

: Mobile, Laptop, Internet, my next travel itinerary & a great meal

Q How do you see overall market sentiments in India?

While the overall sentiment seems to be low as of now which seems to be the general perception but I do feel that it is only a matter of time. Now the world had realized

A

100 DIGITAL TERMINAL YEAR BOOK 2016

A Currently, I see two major bottlenecks in our country, one being the delay of the GST reforms, which is very urgently needed, and the second being the lack of a complete and well development eco system for our industry. However, as I just said, it’s a matter of time before this change happens.

Q Please brief us about journey of brand Advent in India?

A Advent as a brand has been very close to us for over a decade, but was never promoted actively by us till 2014. This was also due to our being very deeply involved with large aftermarket OEMs which left no additional production capacity for our own brand. However, we did over the years continue to promote our own brand in a small way with customers around the country, till such time that we were able to build enough spare capacity to cater to our own network. Thus, it was actually only towards the end of 2014 that we forayed into the marketing and promotion of Advent as a brand nationwide with a large network of sales and service. While acceptance so far has

been quite satisfactory, we still have a long way to go to make this brand a household reality countrywide first, and then of course, internationally as well.

Q What are your plans of investment to grow much better by end of next year?

A We are now in the process of augmenting our battery and charger manufacturing capacities by addition of a new unit located at Manesar, Haryana by the end of January 2016. This new unit has a capacity of manufacturing 20 million batteries and 15 million chargers per annum. Once this goes into production, this will be the first of its kind battery assembly facility in India for mobile handsets in terms of technology and automation. This is being done primarily considering the huge government thrust on Make in India which is pulling large handset manufacturers to the country, and they would be our primary target from this new unit, and it is being set up keeping their high requirements in mind.

Q What other products we can see in your product folio?

A Apart from our current manufacturing of batteries, chargers and powerbanks (portable chargers), we also plan on adding on earphones and data cables in the product portfolio, which are currently outsourced. This is envisaged in the second half of 2016. We would be looking at our own mobile phone manufacturing in 2017.

Q How you are managing your online and offline partners?

A To avoid any confusion with our channel partners, we have kept attractive prices for them as well to ensure that their business is not hit by the online pricing. We have tried to keep them at par with each other to ensure that both sales channels are able to co-exist. www.dtyearbook.in

ESS Distribution

Channel Roadmap

ESS will be Adding More Solutions in the Coming Year ESS Distribution have been dealing with security software and solutions for past seven years, and its team boasts of more than 20 years of experience in security industry. The company is poised to take the business forward in the coming year. Mr. Zakir Rangwala, Country Head, ESS Distribution discusses the companyâ&#x20AC;&#x2122;s roadmap with DT for 2016.

Q What did the year 2015 Q How does the channel help you to give your company? reach out to your potential customers?

A 2015 was a good year for us. We grew reasonably well, increased our reach across the nation, added more partnerâ&#x20AC;&#x2122;s to our list.

Internally our team also grew and we added staff in sales and presales team.

makes your Q What customers and partners rest faith in your brand?

Mr. Zakir Rangwala, Country Head, ESS Distribution Pvt. Ltd.

Favorite Company : Business Icon :

Favorite Gadget : Favorite Destination : Birth Place : Five things you cannot live without :

Apple Tarun Seth, Prabhakar Kini Macbook & iPhone Goa Maharastra

A We follow basics but very clear channel policies. There are no surprises and our partners earn a decent profit promoting our products. We only sell through the channel. On the consumer front, we promise proper support and service. Today, we have customers who have been with us for the last 5 years or more. Being simple yet effective is our mantra.

Q What regulatory changes do you expect from the government?

Mobile, Internet, A Government should simplify the Social Media, Family, taxes.

In software, most of the times the taxes Regular holidays are much more than the profit made by the reseller. If GST becomes a reality, it might address some of the issues.

www.dtyearbook.in

A Our partners are our strength. They speak about our products in the market and we make sure we train them properly on our solutions, support them and train their engineers as often possible. We work with partners who give quality service and support to their users and in turn like to earn good profits. We have divided our channels in 3 category i.e. Platinum, Gold & Silver. We distribute via more than 4500+ partners nationally.

Q What are your assurances for providing excellent service support to your customer?

A We have a dedicated toll free support line for all our consumer which works during regular office hours. We take remote session of even a customer who has bought 1 license and help them use our product to the maximum.

We have SMB and corporate users using our products for the last 4-5 years.

Q Have you laid the plan for 2016?

A We are focused on increasing our reach and to spread more across the country. Training our partners and their engineers on a continuous basis on our products. Being a solution distribution house, ESS will be adding more solutions in the coming year. We have the necessary channel reach and the people in our company to sell and support the new solutions.

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Channel Roadmap

ADATA

Without Partners, Impossible to Reach Customers ADATA had a mixed 2015 as it increased the marketshare in quite a few categories. The company plans to further enhance its presence in India. Mr. Chris Chang, MD, ADATA Technology India shares more insights on the company’s plans and positioning in India.

we have faced challenge. But in this similar segment – with Gaming industry slowly picking up, we were able to gain foothold quite a bit, although the market size is still in its nascent stage.

faster and reduce the number of approvals required for any business to start. GST is another area, which should be rolled out as per schedule.

Q How does the channel help you to What makes consumers or reach out to your potential customers?

Q partners to trust your brand?

First of all it is the product quality, followed by product warranty. We believe in providing the best of quality so that a customer who selects ADATA is rest assured of product and has a pleasant experience using it. Warranty is still a major factor for any brand to be successful in India in most of the electronics, IT, peripherals and other such segments. We have been on par with most of the leading brands in providing or even bettering warranty on products for the customers.

A

Mr. Chris Chang , MD , ADATA Technology India Pvt Ltd

Favorite Company Business Icon Favorite Gadget Favorite Destination Birth Place

: : : : :

Apple Inc Steve Jobs iPhone London Taipei

Q Can you summarise overall performance of your company in 2015?

A Year 2015 has been a mix bag for ADATA India, wherein in some product categories we were able to make good inroads and capture market share but on other hand, some key product segments due to market dynamics we lost quite a few percentage in that. For example SSD, that has now been becoming a mainstream product, we with a range of products and solutions were able to make good inroads. But in DRAM modules segment which has been a mainstay product for us, due to shrinking PC segment 102 DIGITAL TERMINAL YEAR BOOK 2016

Q What’s your opinion about Government of India’s ‘Make-inIndia’ program?

A This is absolutely a good example from the government to revitalize the manufacturing and bring in growth in economy. Since this process has just been initiated – according to us, it will take a couple of quarters for it to have an impact on the economy as whole. But full marks to the Govt. of India for coming out with this initiative.

Q What kind of regulatory changes should happen to improve the business ecosystem in the country?

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The government should work to make things move

A Channel has always been an integral part of ADATA right from the early days. Having said that, we have always worked very closely with our partners and have been focused on the development of channels, be it through schemes, product promotions, marketing activities etc. We believe that without channel partners it is almost impossible to reach out the length and breadth of this country.

Q What are your assurances for providing excellent service support to your customer?

A We are committed to India market as we see this as a market full of growth. We are the first and the only flash memory company that has invested in setting up the office way back in 2012 in India. Apart from the IT storage products, we have also introduced LED lighting – which we believe is on the cusp of booming. To provide the customers, excellent after-sales service we have been revamping our RMA and after-sales service.

Q What’s your roadmap or strategy for the year 2016?

A The roadmap for 2016 is to further strengthen our channel base, introduce new products, and further enhance our focus on SSDs. Besides, we will focus on increasing profitability. www.dtyearbook.in

www.dtyearbook.in

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India's Top 10 National Distributors

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istributors are the backbone of India's burgeoning IT market as they help most of the brands to reach consumers in every part of the country. Without them it is hard to imagine the fate of big brands which dominate the consumer psyche today. Although distributors are facing challenges for the past few years as eCommerce has stolen a major pie from their regular business, their strength still cannot be undermined. Most of the eCommerce players have begun to make use of their reach and network to cater to the growing demand.

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But a ringside view reveals that the distribution business is still not out of woods. Business sentiment may have improved but a host of distributors continue to face competition and declining demand for traditional hardware including desktops, notebooks, printers and servers, among others.

Based on the data available in the public domain and with the distributors, DT has clubbed a list of India's top ten national distributors who command the market and are capable of driving of trends. www.dtyearbook.in

Top 10 National Distributors

Ingram Micro

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Managing Director : K Jaishankar

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ngram Micro is by far the biggest distributor in the country and empowers most of the top brands with its strong distribution network spread across the country. It continues to grow and expand its reach. Most of the brands rely on Ingram to enhance sales and reach out to consumers in an appropriate way. Ingram witnessed a growth of about 12 % in FY 2015 with its revenues reaching at Rs 15,823 crore from Rs 14,128 crore in FY 2014. Its consumer on the IT side also registered a healthy growth. The growth of its consumer business benefitted players such as Lenovo, HP, Dell and Acer, etc. In addition, Ingram Micro strengthened its commercial/enterprise business as the company got into quite a few government projects. Only thing that might perhaps concern the distributor is its growth rate which came down to 12% from 17%.

PS Neogi : President

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edington India, which is the 2nd largest distributor in the country and commands the neck-to-neck position with Ingram Micro, could not sustain its growth rate.

Company’s total revenue in FY15 stood at Rs. 14,610 crore as opposed to Rs 13657 crore in Corporate Office FY15. What was noticeable and perhaps the biggest cause of concern was the poor growth rate of merely 7%. Its growth declined from Ground Floor, “Centre Point” 16% to 7%. Behind the single digit growth Plot No. 8 and 11 (SP) were three Thiru-Vi-Ka Industrial p r i m a r y Estate Ekkaduthangal reasons: the Guindy, Chennai - 600 032 p r e s s u r e Tel : 044-42243353 on funds Web : www.redingtonindia.com rotation of

www.dtyearbook.in

5th Floor, Block B,w Godrej IT Park, Pirojshanagar LBS Marg, Vikhroli West Mumbai-400079 Tel : 022-39894645 Web : www.imonline.co.in

HCL Infosystems

Redington India

Redington’s channel partners, the high interest rates and the rising competition from eCommerce players in the country. Like Ingram Micro, Redington also witnessed a robust growth in the consumer business.

Registered Office

Vice-Chairman & MD : PK Seshadri

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CL Infosystems is constantly failing to show guts in the market as its revenue continues to decline in double digits. In FY 15, HCL was left with only Rs 6239 crore from Rs 7267 crore in FY 14. Its revenues declined by about 14%. The company decided to discontinue its PC brand and stop selling tablets which led to the decline in revenues. In addition, structural changes in the company did not pay any positive results. However, its distribution business continue to manifest traction in the market. The company added new brands to its kitty in the enterprise space and signed a few new deals that boosted revenues from the distribution space. Besides, the company delivered a few services projects adding to the business.

Corporate Office

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E-4,5 & 6, Sector 11, NOIDA 201 301, UP Tel : 0120-2526518/19, 2520977 Web : www.hclinfosystems.in

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Top 10 National Distributors

Savex Computers MD : Anil Jagasia

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he story of Savex Computer looks no different in the overall market sentiment for distributors, as its growth rate fell to 5% from 21%. Country's fourth largest distributor in terms of revenue clocked turnover of Rs 5980 crore in FY 15 from Corporate Office Rs 5678 crore in FY14. With a Pan India presence and over two decades of expertise in 124, Maker Chambers III, Distribution, Savex offers 12th Floor, Nariman Point, its Vendors access to more Mumbai – 400 021 than 7000 channel partners, Tel : 022 - 2279 9999 retailers, corporate resellers, Web : www.savex.org VARs & system integrators.

It claims to have a sound vendor relationship based on precise demand forecasts. It claims to have an efficient inventory and receivables management system. Besides, the company has a better logistics, efficiently monitored inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. The company needs to look at more segments to enhance its revenues.

Corporate Office A-155, Road No. 4, Mahipalpur New Delhi –110 037 Tel : 91-11-2678 2505 Web : www.iriscomputers.net

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Iris Computers

Chairman : Sanjiv Krishen

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ris Computers received a high double digit growth in FY 15 which is commendable especially in the distribution space. With revenues at Rs 2723 crore in FY15 from Rs 1893 crore in FY 14, Iris clocked a growth of 44%. With its headquarter in New Delhi, Iris has more than 35 billing locations across countries which have fullfledged offices having sales, operations and finance team to support channel partners in fulfilling their customer orders. Iris claims to distribute more than 1000 laptops & 400 desktops on an average per day to more than 2500 partners across nation through its 35 locations.

Today its channel base consists of 2500 channel partners, aggregators, regional distributors & large SI partners to whom we supply high end technological products to passive networking solutions.

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Rashi Peripherals

MD : Suresh Pansari

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ashi Peripherals is one of the top 5 distributors in the country which claims to have a sound distribution network in all markets in India. This is one of the few distributors which witnessed a healthy growth in FY 15. Rashi grew by 37% to Corporate Office Rs 2980 crore in FY 15 from Rs 2180 crore in FY 14.

Ariisto House, 5th Floor Rashi has 53 branches offices Junction of N.S. Phadke and 56 service centres spread Road, TelliGali, Andheri (E), across A, B, C & D class cities Mumbai – 400 069, of India and more than 9000 Tel : 022-61771771/72 Web : wwwrptechindia.com partners/customers in 750 cities/towns. Its distribution brands include market leaders

Compuage CMD : Atul Mehta

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ompuage did not have a good year as its revenue fell by -6% in FY15 and stood at Rs 2129 crore from Rs 2275 crore. The company struggled to make its presence stronger. However, the company endeavored to reach out to new partners in the country through a new approach. It focused on both the enterprise as well as the consumer business to contain the degrowth. It also added a number of global brands to cater to customers from all segments.

Having a nationwide presence, Compuage claims to be a systemoriented and process-driven company. Headquartered at Mumbai, Compuage needs to realign its marketing and sales efforts. It also needs to focus on quality brands and try to offer customers value.

In addition, building relationship at all levels in small and midsize towns will benefit the company.

Corporate Office “D” Wing, 601/602 Graham Firth Steel Compound, Ram Mandir Road, Behind Raheja Titanium, Western Express Highway, Jay Coach Signal, Goregaon (E), Mumbai – 400 063 Tel : 022-67114444 Web : www.compuageindia.com

www.dtyearbook.in

Top 10 National Distributors

05 like Adata, AMD, APC, Apple, Asus, Google, HP, Huawei, Intel, Logitech, Lenovo, Netgear, Nvidia, Sandisk and Toshiba. Rashi is known for its various innovative marketing programs with conceptualizing and implementing schemes/ rebates being its key strengths.

One of its very popular flagship events is the Channel Business Forum (CBF) which is an equal opportunity forum that brings together participating vendors and channel partners on a common platform.

Neoteric

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eoteric Informatique tried to rebuild its business through a number of new brands. The company grew by 7% to Rs 1606 crore from last year’s degrowth of -8%. Established in 1991

by Paras Shah and headquarted in Mumbai, Neoteric has been a market leader in bringing the latest technology products, solutions and services to the Indian market and finding new ways to add value to customers. After Corporate Office building the distribution business to 1500 + crores, the strategy has been to build the ‘Solutions & Services’ play around it.

Matulya Centre, Unit With expertise built around each vertical, No. 201, 2nd Floor Neoteric’s solutions range right from PC SenapatiBapat Marg building blocks, branded PC, Audio-Video, Lower Parel (West) unified communication, enterprise products.

Mumbai – 400 013 By providing all of products, solutions & Tel : 022-40859600 Web : www.neoteric.co.in services, Neoteric claims to add value at every point of the sales-cycle. The company has also expanded footprint into the data center, storage and virtualization space.

Supertron Electronics

CMD : VK Bhandari

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upertron Electronics gained momentum on a healthy growth in FY 15 as the company flexed its product portfolio and added a host of new brands. A financially robust organization, the company has registered a consistent topline and bottomline growth. Company’s turnover almost Rs.2000 crores thresholds in FY 201415. Established in 1993 in Kolkata by Mr. V.K. Bhandari, the Chairman and Managing Director, Supertron claims to have an enhanced supply chain, the ability to reach products acros the country and strong presence in all markets. The company’s flagship business is the distribution of a wide variety of IT products including servers, desktops, laptops, netbooks, PC components, peripherals, memory modules, storage products, networking products and consumer electronic products of international vendors like Lenovo, TP-Link, Asrock, Genius, Dell, Seagate, Acer, IBM, LG, Samsung, Transcend, Cyber Power, Toshiba and Philips, Gionee, among others.

The company also markets a range of PC components and peripherals and security & surveillance products (CCTV, DVR cards, standalone DVR and accessories) under its own brands Supercomp. Waithin a short span Supercomp have shown phenomenal growth and rank today among the top five component brands in the country.

Registered Office

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No. 2, Cooper Lane Off R. N. Mukherjee Road Kolkata – 700 001 Tel : +91-33-2213 1221 Web : www.supertronindia.com

www.dtyearbook.in

09

CEO & Founder: Paras Shah

Global Infonet Distribution

CEO : Prashant Prakash

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lobal Infonet Distribution has successfully positioned itself as a focused distribution player with a significant reach across regions and markets. The company has moved further in the distribution space as it has built a robust portfolio and expanded its market reach.

The company registered a healthy growth of 12% in FY 15 as its turnover culminated to Rs 1237 crore. The company witnessed this growth based on the strong demand from the consumer and commercial segments. The company claims to have demonstrated its capability in price sensitive as well as difficult markets. Its strengths come from strong logistics, supply chain and inventory.

Corporate Office D-98,Okhla Industrial Area, Phase – 1 New Delhi – 110020 Tel : 011 4831 7000 Web : www.globalinfonet.in

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The Power Bank Market Leapfrogs The heavy usage of smartphones on-the-go has led to the sale of power banks in India. The sale figures are increasing every quarter. It depends on partners and vendors how they leverage the business opportunity.

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he need for multiple handheld devices is a reality in our lives today. In order to use them, it is important that they are fully functional. And to make them functional, the first and the most important thing they need is power. But it is not easy to find a charging point in India especially when you need it. Realizing this as a business opportunity, device manufacturers began selling power banks in India. Realizing the importance, of these devices in today's power-starved India, consumers have embraced the devices. This is the reason that power banks are selling like hot cakes. This is a segment that is rapidly growing.

Several brands of power banks have appeared in the market in different power capacities. Analysts and experts are also putting their bet on this segment for at least a few years. According to 6Wresearch, India Power Bank shipments value reached $6.91 million for CY 4Q 2014. Power Bank with 5200 MAH battery capacity registered major share of the market followed by 10400 MAH capacity. The figures stand as a testimony to the fact that how users want this new accessory in the town.

Intex Technologies which has a range of power banks eyes the huge business opportunity in this growing segment.

Opportunity for partners For the sale of power banks, vendors have to rely on the channel partners since they are the ones who know the consumers well. Channel partners have helped vendors sell power banks in a big way until now. But it is an end. The market is in a growing phase and needs further push.

Citing the role of channel in selling power banks and accessories, Nidhi Markanday says, “We have 20,000 retail partners and plan to expand the partner base to 50,000 by next

year. Providing experience with the expertise of in-shop demonstrators, detailing the product specifications are all a part of selling products via these partners. At Intex we make sure that we give them special schemes to motivate and sustain their performance.” In essence, the power bank market reserves a huge business opportunity for vendors and the channel alike. More devices are increasing in multiple formfactors. Power banks will remain as an additional and important source of power for consumers. It is suggested for partners that they also add power banks to their shelf to make an extra buck.

Ms. Nidhi Markanday, Business Head, Consumer Durables & IT, Intex Technologies “We have a very positive consumer response for the power banks, and we are planning to grow this segment further. We sold a whopping 1,00,000 Power Banks in the month of October this year accounting to a 15% market share in this category. Buoyed by the response, we plan to introduce more than 7 models in FY 16-17. Currently we have PB-4000, 6000, 8000 and 11,000 key models in the market,”

Abundant opportunity While many devices have become part of human lifestyle, smartphone stands as the highest used. It needs to be charged to stay connected with your peers and colleagues. Power bank complements your smartphone. Thus, power bank is emerging as the most loved smartphone accessory. Consumers can not afford to have

108 DIGITAL TERMINAL YEAR BOOK 2016

their smartphones go off because of power-exhaustion.

Besides, smartphones are no longer limited to sport a few apps. They are coming with ultra-modern features and processing powers that guzzle a lot of power. “With the growing usage of smartphones, the demand for power banks (mobile chargers) is increasing,” further adds Markanday.

www.dtyearbook.in

www.dtyearbook.in

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best buy products

2016 BEST BUY

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t is the products and services which form the basis for any industry. Similarly the IT industry will lose its significance if we do not pay attention to the best products which have driven it forward and kept the buying momentum going. Not all products succeed. Many fail while a few succeed in a race to win the consumer psyche. In the year 2015, the Indian consumers witnessed a spate of products from a the IT companies. There were some real dumb products which could not withstand the expectations and hence failed. A lot of those products were excellent and thus got embraced

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by the consumers. DT had to narrow down to the list of best buy products for 2016. We have evaluated a hordes of products to prepare the list. The task was not easy. We have tried to give an accomplished view of the best buy products so that you can make a right purchasing decision for business requirements. Indeed, itâ&#x20AC;&#x2122;s a lot more difficult than it seems.

In an honest confession, we have not reviewed the products.

This list is the result of the feedback received from our readers as well as channel partners.

www.dtyearbook.in

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Dell Inspiron 15 5000

ell Inspiron series laptops are hot selling laptop in Indian market today. The product is Best Buy Products 2016, as it offers best computing experience to customers. This laptop has already gained many accolades for its design and performance. At less than 2.54cm thin, this versatile laptop is made to impress with an attractive design and beautiful color options. You can customize your Inspiron 15 without sacrificing screen quality and also can choose HD or even higher-resolution Full HD touch for crisp, brilliant images and immersion into games and photos on your 39.6cm (15.6) display.

Games and apps fire up fast with up to 6th Gen Intel® Core processors thanks to premium performance and stunning visuals. With up to 1TB of space, you have plenty of room to store your photos, files and more. It gives you great battery life up to 7 hours and is now bundled with Windows 10 upgrade and backpack.

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he HP Pavilion 15-ab028TX Notebook PC is packed with powerful features that work together to bring forth ultimate performance and supremacy. The Laptop is surly to be Best Buy Products 2016. It comes with a 15.6-inch full HD anti glare LED display that deliver clear and vivid images. It features 5th generation Intel Core i3-5010U processor, 4 GB RAM and 1TB hard disk capacity. HP Pavilion 15-ab028TX Notebook PC is incorporated with 5th generation Intel Core i3-5010U Processor with clock speed of 2.1 GHz delivers unrivalled speed and efficiency. So whether you’re creating HD videos, composing digital music, editing photos, or playing the latest 3D PC games, the Pavilion 15-ab028TX notebook delivers every time. Experience high definition, rich and authentic audio with Bang & Olufsen equalizer and B&O play that provide an exceptional sound experience. Its 4 cell lithium ion battery gives you extended battery life.

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LIVA X Mini PC

IVA X is the Most Stylish Mini PC and a product for Best Buy in 2016. This innovative products has been designed with aluminium body, beautiful diamond-cut edges, and sleek design. Inside of it there is a LIVA logo that changes colors to indicate its status, a colorful touch that speaks of its uniqueness.

LIVA X is World’s 1st Core M mini PC with Intel® Core M 14nm CPU inside and supported by Intel® WiDi technology which gives superb performance. The eye-catching X sports a fashionable pearl white finish with silver highlights and unobtrusive LED lighting. The elegant and small X can fit in every interior. To be the X-factor of the future, LIVA X adopts 4G DDR3L DRAM, SuperSpeed USB 3.0, and ultra-thin eMMC which keeps LIVA X palm-size small.

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HP Slate 8 Plus

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P Slate 8 Plus tablet is big on performance, slim in style, and small on price and that’s the reason it’s Best Buy Products 2016. It’s got responsiveness that delivers entertainment where you want it. The quad-core powered HP 7 Plus lets you see, connect, share and experience the media that moves you. From web surfing and gaming to movies and music, it delivers quad-core performance for all out fun. With a seamless, 7 inch diagonal IPS display that delivers sharp images almost all angles, you B T U S Y BE have entertainment to go. The HP 7 Plus brings all your content to life, beautifully. The HP 7 Plus looks sharp DIGITAL TERMINAL with a suit and dynamite with denim.

PR Slim, smooth and light, the HP 7 Plus 1 OD 0 UCT 2 was designed to fit your life on the go.

With trustworthy performance that’s been proven over time, the HP 7 Plus delivers technology you can count on, from a brand you can trust.

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inTab 7” Windows tablet is Best Buy Products 2016 for Indian customers.

This window based tablet deliver’s fast, smooth, and reliable performance. WinTab 7” comes with 1 GB RAM and powerful Intel Atom Z3735G quad-core processor which hits a clock speed of 1.33 GHz. ts 17.8 cm,7" full capacitive 5 point multitouch screen produces fine pictures at a resolution of 1024x600 pixels build with high quality and B T U S Y BE design which gives a good hands on experience. It has an inbuilt storage of 16 GB which is further expandable up to 64 GB. WinTab comes with preDIGITAL TERMINAL installed Windows 10 on Intel platform which PR makes a perfect smart device. Additional feature OD 01 UCT 2 includes "Office 365 Personal 1 Year" productivity suite helps to complete important assignments, Office Work and also for students to complete their project.

DataWind 3G7Z

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ataWind, one of the leading players UbiSlate BEST BUY 3G7Z tablet has been picked for Best Buy Products 2016. UbiSlate 3G7Z tablet offers DIGITAL TERMINAL an experience intuition like never PR before with the Android 4.4.2 OS. OD 01 UCT 2 This 7” tablet 3G7Z has screen resolution of 1024 x 600 pixels. It has 1 GB of RAM and a massive 8GB of inbuilt storage, which can be further expanded by an additional 32GB. This allows us to download and use a lot of apps and Videos. It comes up with charging-cum data cable and OTG USB data cable for external USB flash drive connectivity. The product supports WiFi connectivity and basic standard apps like calculator, camera, Clock, Clean manager, file manager, FM Radio, Email Calendar, Sound recorder etc.

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ZION XTREME DDR3

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s the PR adoption OD 01 UCT 2 of DDR4 memory is picking up in the Indian market, HyperX Savage DDR4 is Best Buy Products 2016. HyperX® Savage DDR4 memory sports a black aluminum heat spreader with a diamond-cut finish. It offers an unbeatable combination of fast speeds and aggressive timings to complement Intel’s 2, 4, 6 or 8 core processors for faster video editing, 3D rendering, gaming and AI processing.

With and features easy overclocking with no need for manual timing

adjustments in BIOS. Available in single modules and kits of 2, 4 and 8 of capacities of up to 128GB with Lower power consumption with 1.2V or 1.35V and Speeds of up to 3000MHz. It has been optimized for Intel’s 100 series chipset and X99 chipset motherboards and backed by a lifetime warranty, free technical support and legendary reliability.

ION XTREME DDR3 memory module is another Best Buy Products 2016 to watch out for. ZION XTREME DDR3 Overclocking Memory Modules are designed to withstand the pressure demands of hard-core gamers during those high intensity gaming moments. It has clock rate ranging from DDR3-1600MHz to DDR3-2133MHz with capacity of 4GB and 8GB from a single memory and 8GBKit and 16GBKit from dual-channel package, which meets gamers’ requirements on high frequency, high capacity, low cas latency, low power www.dtyearbook.in

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Kaspersky Internet Security

aspersky Lab has been offering best security solutions to its large base of consumers in India. When it comes to secure your PC, Kaspersky security solutions are first choice for customers. Kaspersky Internet Security is Best Buy Products 2016.

Kaspersky Internet Security provides premium PC protection to protect our customers from all types of Internet threats. In addition to antivirus and anti-phishing protection, it includes a range of other tools and technologies to help protect privacy, personal data and online payments. Kaspersky Internet Security also enables parents to monitor their children's activity on the Web with the help of the Parental Control module.

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Scan latest Internet security suite offers complete safety to its consumers from any online threats. eScan Internet Security Suite is one of the Best Buy Products 2016. Guard your digital identity, secure your online communication, safeguard your sensitive financial transactions and stay away from spam and phishing emails with the reliable eScan Internet Security Suite with Cloud Security. Not only get a safe web browsing experience and protection from malware BEST BUY and computer virus but also unleash the benefits of enhanced security from all kinds of evolving cyber-threats, such as viruses, Adware, Spyware, Trojans, and phishing attack.

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consumption, etc. “ZION XTreme Gaming Series” all support Intel® Ivy Bridge Z77 and H77 chipsets and are backward compatible with platforms including Intel® X79, Z68 and P67, demonstrating excellent compatibility and carry 3 Years CARRY IN warranty. www.dtyearbook.in

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ax Secure Internet Security offers protection form any of the online threats as firewall screens out hackers, viruses, and worms that try to gain access to your computer over the Internet. Whether it is for your personal PC or for a business, a firewall is the most effective first step to help protect your computer. Max Secure Firewall effectively filters network traffic, prevents malicious attacks, protects running processes, and filters web content. It filters I/O requests at the kernel and user levels.

Max Secure Firewall among the best defenses against malicious software attacks for your system and is one of the Best Buy 2016 products available in the market.

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Max Secure Internet Security

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et Protector Total PC Protection is one the advanced security solution available in the market for effective Internet Security. It gives you complete Internet protection and security. NP Total PC Protection is Best Buy Products 2016 with ZeroVirus Shield which stops the viruses in realtime before they reach your PC. Giving your PC a rock solid & reliable protection. It offers complete browser protection and Solves all Internet Browsing Problems. Ensures smooth & Fast Internet connection & surfing. Reduces Unwanted Traffic.

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SET Smart Security 9 is the recent addition of best protection available in the market against online threat. Smart Security 9 is other Best Buy Products 2016. Shopping or making online payments is very secure as it offers secure browser which encrypts passwords and credit card data to keep your money safe. Suspect your laptop is missing in action? The solution helps you track or BEST BUY locate or contact the finder thanks to this handy feature. The solutions protects the users while DIGITAL TERMINAL connecting in a public Wi-Fi hotspot.

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P-Link Archer C20 is best with excellent performance who are looking router currently available DIGITAL TERMINAL for best wireless solutions for home. This helps in this range and is Best you in upgrading home network to 300 Mbps speed PR Buy Products 2016. The Router 1 OD 0 UCT 2 (IEEE802.11n) up from the previous generation 150 provides up to 750Mbps wireless Mbps (IEEE802.11g) provides better wireless signal connection with other wireless and excellent solution for sharing an clients. The incredible speed internet resource such as video, music makes it ideal for handling and documents. DG-HR3400 is built multiple data streams at the with intelligent antenna technology same time, which ensures your to transmit multiple streams of data network stable and smooth. The which enables receiving wireless performance of this 802.11ac signals faster. DG-HR3400 supports wireless router will give you robust security using WPA2-PSK with the unexpected networking AES which enhances the security of experience at speed much faster wireless network to protect sensitive than 802.11n. With 2 external data from hackers. The router also supports antennas, It provide stable omnidirectional signal and superior 64/128 bit WEP encryption which offers first wireless coverage. With the USB port you can share a printer level of security choice to home users to provide locally and files & media with networked devices or remotely via confidentiality of the wireless network.

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-Link® DIR-890L is 11AC Wi-Fi Routers is Best Buy Products 2016 and promises best consumer experience. With Six high-powered antennas D-Link DIR-890L optimizes coverage & offers extreme performance in a modern form-factor for today’s homes. Powered by Tri-Band Technology and with speed up to 3.2Gbps, DIR-890L delivers the necessary ultra-performance to power even the most demanding connected homes, making it the best wireless home router. DIR-890L features D-Link’s latest user interface, making it easier than ever to control a network right from a smartphone or tablet device with touch-friendly layout. Enabling parental controls, blocking unwanted devices, monitoring internet activity and creating Wi-Fi guest networks has never been simpler.

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er t t s R o u 016 e B s in 2 Digisol DG-HR3400 t s u e l O igisol DG-HR3400 is Best Buy Products 2016 i re tch

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icrotek UPS E²+ Super Energy efficient series of UPS is currently excellent product available for home buyers. With so better performance and high efficiency UPS, the product certainly a Best Buy Products 2016. In Energy Efficient Series UPS E²+, EI Core of 3.6Watt Loss is used, which is the lowest in this category. It Saves 10% More Electricity in comparison to others. This series has been introduced recently wherein the products have features and technologies in addition to IPS technology which save extra electricity and make them super energy efficient. India’s First Super Energy Efficient Series UPS E²+ with DIGITAL FUZZY LOGIC CHARGING, Judges the condition of the Battery and Sets Charging Voltage & Charging Current as per the requirement, While conversion from AC to DC. Thus Saves Energy while charging the Battery. www.dtyearbook.in

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yperX® Cloud II is the next-generation headset to enhance your gaming, movie and music experience. The HyperX Cloud II headphone is excellent product to buy in year 2016. With superb design and look, It generates virtual 7.1 surround sound with a newly designed USB sound card audio control box that amplifies audio for an optimal Hi-Fi audio experience. Since it is hardware driven and plug and play, there are no driver needed. You can now hear what you’ve been missing. It comes with advanced USB audio control box with built-in DSP sound card. It’s very comfortable, 100% memory foam on headband and leatherette cushions. It’s compatible and has USB connectivity for PC & Mac and also stereo compatible with PS4, Xbox One1 and mobile.

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Advent EchoPhonz AD-HP Boom

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choPhonz AD-HP Boom is stunning black headphone delivers a crisp sound quality with enhanced bass effect, resulting in a rich music experience. Recently launched headphone from Advent EchoPhon the ergonomic design ensures a natural fit around the head and can be adjusted as per ones’ comfort. Featuring soft ear muffs, the Echo Phonz AD-HP ensures comfortable usage for longer hours. Being foldable, the headphone is easy to carry around. Indeed a great treat for music aficionados. Priced at Rs. 599 (MSP), the product comes with a manufacturer warranty of 12 months and will be available at all leading retail outlets of all formats.

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Uniline SMARTLINE BEST BUY

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ebronics Happy Head headphone is one of the lightweight headphone which comes with cushioned ear pads and adjustable B T U S Y BE padded headbands. The Happy Head Headphones has a built-in battery and gives up to 6 hours of playback. Happy Head is Best Buy Products 2016 DIGITAL TERMINAL with best design and high PR performances. The device 1 OD 0 UCT 2 offers 40mm drivers for an enhanced sound reproduction and 3.5mm input with a stereo cable.

It can be connected to mobile phones, MP3, PC, laptop and other devices. With the Happy Head Headphone, users can interact handsfree through its mic. It comes with buttons for phone and music control and is available in white, black, brown and grey colours.

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niline offers very wide range of UPS ranging from 600 VA to 18oo KVA. SMARTLINE is an excellent Line interactive UPS 0.5 - 3 KVA for Best Buy Products 2016. The Standby Line Interactive UPS Systems from Uniline are Economical Datasaver and Manufactured with the Latest Power Conversion Techniques. Employed with excellent Line Filtering Devices PWM Technology used for Power Conversion with its Unique Single Transformer arrangement permits Lowest change over time, Greater System Efficiency, Compact Size and High Reliability. Indeed, an Intelligent 4-in-1 standby UPS is just perfect for PCS, Pentium, Micro and Mini Computers, Peripherals, Biomedical Equipments etc.

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Best Buy Product st edia e B i m e r 016 k 2 F&D T400X ultpea ut in M S hO &D T400X is the latest 2.1 channel Multimedia tc

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Speaker available in the market to go for as its Best Buy Products 2016. The speaker is built to enhance your music experience, the mighty speakers give you the true joy of entertainment. Music lovers have reason to cheers as it add more life to your music experience with the Bluetooth version 4.0. It gives you full control over the BEST BUY speaker. Take control of your music with the Full Function remote and play it to your mood. Just be where DIGITAL TERMINAL you are and let the entertainment go PR on. So let the party reach its crescendo 1 OD 0 UCT 2 with the amazing Karaoke feature. Sing to various tunes and add to the fun in the party. The speaker is powered by Cambridge Silicon Radio chipset and has bright LED display with wide view angle. It is simple plug & play USB/SD card reader. The product is available on all leading stores and online stores.

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EB-BT9900RUCF tower speakers display the epitome of Sound Monster range of products from Zebronics which is another Best Buy Products 2016.

Zebronics Tower Speakers are housed in a wooden enclosure with a Sleek, wooden finish design and a glossy front panel.

With the 3 way driver crossover, Zebronics takes it a step further – each woofer has a dedicated and completely separate internal compartment with its own custom port tuning frequency. Similarly BEST BUY the mid range driver in each tower has its own dedicated compartment to ensure a DIGITAL TERMINAL smooth, precise and clear midrange free from any distortion.

PR OD 01 It has several connectivity UCT 2 options including Built i n Bluetooth, AUX Line in support and USB/SD card reader slot. The Zebronics Tower Speakers also has the karaoke function for its users. The product has a 1 year of Warranty and is available at leading retail stores and ecommerce portals.

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T- 12001 SUF BT from Intex is the recent addition to its wide range of multimedia speakers. This latest range of 2.0 channel speakers is Best Buy 2016. The speakers sport a USB port, SD card slot, Bluetooth connectivity and built in FM tuner. The AUX Audio Input is compatible with DVD/PC/LCD TV, and hence gives you the space to connect to music in a hassle-free way.

Operated through full function remote control, the main units are compact and light weight making the speakers ideal for home or official use. The Cordless MIC function in all modes with digital MIC volume & ECHO control. The speakers have digital FM playability and entail an LED power indicator that displays information that add to user’s ease of function. A part of Intex Technologies speaker family, the 2.0 tower speakers are one of the best offerings in the market today with remarkable features and efficient pricing. These speakers are available through Intex’s vast distribution network across India.

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apcare Globe Trotter, a recent Global Travel Adapter is one of the Best Buy Products in Year 2016. Designed as a part DIGITAL TERMINAL of the Travel accessory series of products, Globe Trotter addresses your power needs anywhere and everywhere. Priced at PR OD 01 UCT 2 Rs. 1399/- the newly launched palm size adapter is compact cube designed, which increases portability. Its excellent rubber coating surface with flame retardant materials, protects both the charger and devices simultaneously. This ingenious travel adapter features four of the most common plug configurations able to fit electrical outlets in over 150 countries. The adapter is built in with dual USB ports with the maximum output of 5V/2.1A.5V/1A, so now you can charge your iPhone and iPad simultaneously without any hassle. Weighing just 124.9gms, the ultra portable adapter is aided with LED indicator so as to indicate the charging.

Available in 3 different colors – Green, Red and Yellow and come along with the 12 Months Warranty.

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Best Buy Product er s Later 2016 t s n in B e P r i Out ch

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Ricoh SP 210

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icoh SP 210 is an excellent B&W BEST BUY Multifunction Laser Printer printers offering all the functions you need, the machine is carefully designed to be easily operable by any user. Any of these DIGITAL TERMINAL models are perfect for a small office, helping your business run even more PR smoothly. Sleek and compact, these printers can fit just about anywhere.

OD 01 UCT 2 Ricoh SP 210 offers printing speed of 22ppm, manual duplex option and 128 MB Memory. This printer delivers crisp and highly legible print which is sure to give you prints of high resolution images and has 1200x600 resolutions.

This printer is a laser printer which is very popular and reliable these days as it delivers a large quantity of prints, without compromising on quality. It combines fast print speed, sharp output and a low per page printing cost. This machine is known to work silently and quickly. Sleek and compact, these printers can fit just about anywhere. The printer also supports Wi-Fi connectivity for the network simply by holding down the WiFi button.

icoh SP 250 DN is best colour laser printer in the market. Everyone can enjoy high quality colour with the Ricoh SP C250DN printer. This small footprint device is attractively priced to suit home workers and small businesses. With fast print speeds and no-compromise functionality, it is also perfect for busy workgroups.

Automatic double-sided printing, network and WiFi connectivity come as a standard configuration. This full Color Wireless Printer brings vibrant colour and versatility to everyone through exceptional performance with better PPM Colour at 20 PPM. It takes only 14 seconds for first page out and reduce operating costs with economic duplex printing. Overll the users have effortless printing with Ricoh Smart Device Print & Scan mobile print app.

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Portronics Sound Bar

ortronics has recently introduced a revolutionary battery powered portable sound bar, The Pure Sound Pro BT. This magnificent sound machine can support play time up to 8 hours without any interruption. The package of this sound machine contains a remote control so as to control the operations remotely. Now you can play Music directly from your system or you can copy your songs from SD Card to your computer now. Just power on the Speaker (with Micro SD card), use the USB cable included to connect the speaker to the computer. There is an in-built FM radio antenna that support automatic and manual search of stations and also save them accordingly. It also includes a stylish LCD display. Designed with dual independent acoustics cavity and dual low frequency radiator and dual low power consumption channel of digital amplifier. It is designed with Turbo Bass paten technology that perfectly improves the bass quality along with clean treble.

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onica Minolta recent addition to its MFP laser offering, Pagepro 1580 series printers are Best Buy Products in 2016. The pagepro 1580 series is designed for easy operation.

Actions such as copy settings, colour scanning and job cancel can be performed with a touch of a button. The pagepro 1580 series is capable of producing high-quality monochrome print output at up to 20 pages per minute (ppm), fast enough for personal use and as an office desktop printer. The 600 dpi colour scanner offers a fast and convenient way to digitise documents. Paper replenishment and toner cartridge replacement can be made as quick and simple as possible with convenient front access to the internal paper tray, the bypass tray, and the toner cartridge.

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india’s top it leaders

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usiness needs action – well-thought, measured and calculated. Action which has to be rightly placed needs mindset so that the business of the organization can flourish. There are minds working behind the rise and expansion of India’s IT industry. Individuals possessed with smart minds are driving the growth of India’s top IT companies. Because of their planned steps, hundreds of IT companies are able to establish their brand equity in a market infested with hundreds of brands and products.

Making inroads in a market like India certainly requires intense decision making. These individuals or marketing managers put their best to drive the business. Recognizing the role of such individuals who are leading the top IT companies in India and globally, DT has prepared a random list of the top business leaders of the IT industry. Indeed, this is not a ranking as it is difficult to rank them. These tech leaders deserve mention as they have helped several companies to gain recognition in the industry. They have manifested their erudition at critical times and changed the consumer behavior from time to time. Hundreds of products would have not seen the light of the day, had they not put in their best to sell them in the mass market through innovative marketing efforts.

Let us take a look...

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India’s Top IT Leaders Name : Mr. Alok Ohrie

Designation : President & MD Company : Dell India Mr. Alok Ohrie has been Managing Director of Dell India Private Ltd. since April 2013 and as its President since June 2013. Mr. Ohrie served as President of EMC Data Storage Systems (India) Pvt. Ltd since 2008. Mr. Ohrie has more than 18 years of experience in the technology industry. Mr. Ohrie served as Managing Director at AMD India Engineering Centre Private Limited since October 2006. (a wholly owned subsidiary of Advanced Micro Devices, Inc.).

He served as Vice-President of STG for IBM India and SAARC at International Business Machines Corporation from 2010 to April 13, 2013. Prior to AMD, Mr. Ohrie served as the Director, Systems and Technology Group for IBM’s India & South Asia operations. His career includes 13 years of managing critical sales and marketing assignments for IBM in India, South Asia and Australia. Prior to IBM, Mr. Ohrie also worked with Wipro and ESPL. Mr. Ohrie has been a Director at Dell India Private Ltd. since April 2013. Mr. Ohrie holds a Bachelor’s degree in Electronics and Communication from National Institute of Technology (formerly REC), Suratkal.

Name : Mr. Satya Nadella Designation : CEO Company : Microsoft

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Satya Nadella is Chief Executive Officer of Microsoft. Before being named CEO in February 2014, Nadella held leadership roles in both enterprise and consumer businesses across the company. Joining Microsoft in 1992, he quickly became known as a leader who could span a breadth of technologies and businesses to transform some of Microsoft’s biggest product offerings. Before joining Microsoft, Nadella was a member of the technology staff at Sun Microsystems.

Originally from Hyderabad, India, Nadella lives in Bellevue, Wash. He earned a bachelor’s degree in electrical engineering from Mangalore University, a master’s degree in computer science from the University of Wisconsin – Milwaukee and a master’s degree in business administration from the University of Chicago. He is married and has three children.

Name : Mr. Sundar Pichai Designation: CEO Company: Google

Sundar Pichai, is Chief Executive Officer of Google Inc. Formerly Product Chief at Google, Pichai was announced as the next Chief Executive Officer of Google on August 10, 2015, as part of the restructuring process making Alphabet Inc. Google’s parent company. He assumed the position upon the completion of the process on October 2, 2015. Pichai joined Google in 2004, where he led the product management and innovation efforts for a suite of Google’s client software products, including Google Chrome and Chrome OS, as well as being largely responsible for Google Drive. He went on to oversee the development of different apps such Gmail and Google Maps.

On November 19, 2009, Pichai gave a demonstration of Chrome OS and the Chromebook was released for trial and testing in 2011 and released in public in 2012. On March 13, 2013, Pichai added Android to the list of Google products he oversees. Android was formerly managed by Andy Rubin. He was rumored to be one of the contenders for the CEO position of Microsoft in 2014. www.dtyearbook.in

Name : Mr. Altaf Halde

Designation : Managing Director-South Asia Company : Kaspersky Lab Altaf Halde, one of the dynamic leader and industry veteran is currently working as Managing Director, South Asia for Kaspersky Lab. He is focused on developing Kaspersky Lab’s business in the southern Asian markets, including India, Nepal, Bangladesh and Sri Lanka, through the formation of strong partnerships with key clients, channel partners and industry associations. Mr.

Halde is responsible for managing channel sales activities and day-to-day business operations in South Asia. Prior to joining Kaspersky Lab, Mr. Halde was Sophos PLC’s Country Director for India, Sri Lanka & Bangladesh, where he helped the company to develop their corporate business strategies and to explore new business opportunities in the governmental sector. Mr. Halde holds an MBA from Newport University and he is a security expert having spent over 20 years in the IT security industry holding various leadership positions and extensive experience in direct sales, channel development and team management. In his spare, he likes to watch Bollywood movies.He is married with two kids and loves to spend time with family.

Name : Mr. Kazutada Kobayashi Designation : President & CEO Company : Canon India

Mr. Kazutada Kobayashi has been the Chief Executive Officer and President of Canon India Pvt. Ltd. since January 23, 2012. Mr. Kobayashi was responsible for overseeing the Canon’s operations in Hong Kong, Taiwan, the Philippines, Macau and Mongolia. He spent 20 of the past 27 years working in Canon’s various operations in Germany and the Netherlands. Mr. Kobayashi served as the Chief Executive Officer and President of Canon Hong kong Co. Ltd. He

Name : Mr. Vishal Parekh

Designation: Marketing Director Company: Kingston Technology India Mr. Vishal Parekh is the Marketing Director of Kingston Technology India, the leading brand in memory modules and data storage. He has lead Kingston in India for more than seven years and has been a key architect of the company’s strategic vision.

His responsibilities include leadership in the company’s initiatives and operations along with maintaining the strong brand image. Mr. Vishal, with his outstanding leadership skills, has received numerous awards by industry associations and media.

He has successfully repositioned Kingston as a lifestyle technology brand. Being a strong believer of Relationship Management, he has successfully developed a healthy distribution network and channel. He has even managed roadshows in 300 cities in a calendar year with an objective to educate customer. He holds a PGDBM degree in Marketing from CIMR and a B.Com degree from Mumbai University. www.dtyearbook.in

began his career with Canon. He served as General Manager of the Strategic Market Development Division, Inkjet Product Operations at Canon’s Japan headquarters.

Mr. Kobayashi Graduated from the Keio University political science department’s law faculty in Tokyo in 1980.

Name : Mr. Rajiv Srivastva

Designation : Managing Director India Company : HP Inc. Rajiv Srivastava is the Maganing Director India at HP Inc. He is responsible for business performance and growth for the entire portfolio of the group – computing and mobility, imaging and printing products and solutions. Rajiv assumed his current role in April 2012. Under Rajiv’s leadership, PPS India has seen a transformation to become market leaders in every product category. Along with this leading position, HP has been voted The Most Admired Technology brand for 2013 by the Brand Trust Report. He also secured and executed one of the world’s largest digital inclusion initiatives – distribution of laptop computers to 1.5 million students in the state of Uttar Pradesh, India. Prior to his current role, Rajiv was the Vice President and General Manager of the Personal Systems Group at Hewlett-Packard India. Rajiv subsequently joined Microsoft India as the general manager for Enterprise and Partner Group (EPG). He was able to triple revenues while leading the Industry in customer and partner satisfaction and making it the fastest growing EPG area for Microsoft worldwide.

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India’s Top IT Leaders Name : Mr. Amar Babu

Designation : Chairman & COO Asia Pacific Company : Lenovo India Mr. R. K. Amar Babu has been Chief Operating Officer of Lenovo Asia Pacific since June 2015. Mr. Babu served as the Managing Director of Lenovo India Pvt. Ltd. until June 2015 and served as its Chief Executive Officer. Mr. Babu served as the Chief Service Delivery Officer at Idea Cellular Limited, since March 15, 2007. He served as Director, Enterprise Sales of Intel, for the Asia Pacific

Region and Country Manager for the South Asian Countries, including India for three years. Mr. Babu has over 17 years of multi-functional experience of which over 10 years have been leadership roles including his association with HCL Infosystems Limited and Citibank. He has been Chairman of Lenovo India Pvt. Ltd since June 2015.

Name : Rajshekhar Bhatt

Name : Mr. P. Krishnakumar

Rajshekhar Bhatt, a well-known IT leader is currently leading ECS in India as Country Manager. He is currently driving force behind Liva Mini PC business and also for Motherboard business in India. Mr. Bhatt is one of the dynamic business head with work experience of more than 26 years. He has played a very crucial role for the growth and establishment of various companies in India. He is a true veteran and known name for channel community in India.

Rajshekhar Bhatt was instrumental in launching and establishing ASUS, Creative, ATI (AMD) business operations in India. He was responsible in Setting-up and Expanding the India business with overwhelming success. His leadership and visionary initiatives have enabled him in setting up Channel and OEM (including Multinationals) business – and also in enhancing and recreating newer opportunities from the Traditional Channels, System Integrators, Retail and e-tail business. As a Senior Leader Rajshekhar Bhatt has gained acute business acumen and wisdom in Technology Industry and has constantly been recognized for his contribution by his peers and the Industry Experts.

P. Krishnakumar (KK) is Vice President, Consumer & Small Business, Dell India. He is also the current Vice President at MAIT. Joining Dell in 2007, today KK is the driving force behind Dell’s sales and business strategy for the consumer and small business segment in India. KK has over 21 years of experience in the IT and Consumer Industry. He began his career with Wipro in their consumer division and had a 4 year stint with Pepsico in their sales organization. Prior to joining Dell, KK was Country Manager – Consumer Desktops in the personal solutions group in HP India. KK holds a B.Tech Degree in Electronics Engineering from NIT, Calicut and Post Graduate Diploma in Management from IIM, Lucknow.

When he is not working, he loves visiting diverse and interesting wildlife sanctuaries along with his wife and two sons. His favourite thing about Dell is the open culture and honest conversations.

KK finds the most inspiring part about being a leader is the opportunity to work with diverse talent, to network with a broader audience and ultimately positively contribute to people’s career aspirations.

Designation : Vice President, Company : Elitegroup Computer Systems (ECS) Consumer & Small Business Company : Dell India Designation : Country Manager-India

Name : Mr. VP Sajeevan Designation : CEO Company : ESY India

VP Sajeevan is CEO for ESY INDIA which is 100% subsidiary of ESY Group of companies headquartered in Kuala lumpur in Malaysia. VP Sajeevan is one of the top 3 experts in Digital Imaging industry in Asia and associated with big brands like XEROX Canon and ESY. He was the Group Director for Canon India and was instrumental in bringing up Canon brand to number one position in India. His special thrust on consumer experience could bring vast change in the market approach in the industry. He holds 122 DIGITAL TERMINAL YEAR BOOK 2016

Master degree in Economics and Post Graduation in Business Administration from the reputed universities in India. Mr. sajeevan had won many national and international awards for his excellent contribution to IT Industry.

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India’s Top IT Leaders Name : Mr. Kris Hagerman Designation : CEO Company : Sophos

Name: Mr. K. Bhaskhar Designation: VP, (BIS Group) Company: Canon India

Kris Hagerman joined Sophos in 2012 as CEO. He is responsible for all aspects of Sophos’ strategic direction and business operations. Prior to Sophos, Kris was CEO of Corel Corporation. Previously, Kris served as group president, data center management at Symantec, where he led a business of more than $1.5 billion that represented nearly 30 percent of Symantec’s global revenue. Prior to Symantec, Kris was executive vice president and GM, storage and server management at Veritas Software where during his tenure, the company grew from $1.0 billion in revenue to more than $2.0 billion, prior to its acquisition by Symantec. Earlier in his career, Kris was founder and CEO of BigBook, an online yellow pages service and founder and CEO of Affinia, an online contextual advertising network. Kris also held positions at Silicon Graphics and McKinsey & Company. Kris has a bachelor’s degree in Russian and economics from Dartmouth College, an M.Phil. in international relations from Cambridge University, and an MBA from the Stanford Graduate School of Business.

Name : Mr. Tushar Sighat

Designation : Executive Directgor & CEO Company : D-Link India Ltd. Mr. Tushar Sighat, Executive Director & CEO – D-Link (India) Limited is a committed professional with an experience spanning over 20 years in IT domain. Post completion of B.E in Electronic & Communication, he embarked on a professional journey in IT industry as a Sales Engineer – gaining experiences across various sales engineering practices, technology changes, market dynamics, financial analysis and human psychological as the world progressed towards advancement. Apart from gaining experience and understanding all commercial aspects of business– like sales, marketing & PR, product management, product development, HR, Finance, Support & Services that required to drive businesses. Mr. Sighat has been associated with D-Link India for over 12 years & is also a founding team member that gradually led D-Link India to great success.

Name: Mr. Sunil Sharma

K Bhaskhar is the Vice President of Canon’s Business Imaging Solution Division. With 25+ years of expertise in various industries, Bhaskhar understands the market dynamics and is well equipped to bring synergies between solutions and enterprises. He leads sales and marketing for the BIS group with a special focus on growing the Canon Projector Business. He also takes care to establish Canon Business Services in the country.

His knowledge and experience has helped channel business grow to create a unified proposition.

Bhaskhar has been associated with Canon for over 17 years, working at different profiles in the enterprise domain of business solutions. His key organizational strengths include formation of business strategy, people management, conceptualization and solutions oriented approach in handling problems.

His expertise in sales and marketing comes from a 10+ year experience in consumer durable industry.

Bhaskhar has a professional degree in Statistics from Loyala College, Chennai University. His hobbies include reading, cooking and travelling.

Designation: VP- Sales, India & SAARC Company: Sophos Mr. Sunil Sharma is currently Vice President-Sales, India & SAARC for Sophos. With almost 23 years of rich experience of working in IT & Telecom Industry. Sunil joined Sophos through the acquisition of Cyberoam in 2014 where he successfully led channel strategy and sales operations for the same region. In this new role, he will drive business development opportunities, and oversee the integration and expansion of Sophos and Cyberoam channel ecosystems across India & SAARC. Working with Cyberoam as VP- Sales & Operations( India & SAARC) 124 DIGITAL TERMINAL YEAR BOOK 2016

since Oct 2011, he lead a team of 60+ people with an annual turover of USD 15 M and 600+ partners. With his ability to lead from front, he has worked for other organisations like McAfee, EMC Data Storage, Iris Computers,Thakral Computers & Modi Olivetti. He holds B.Tech, Electronics & Communications degree from Delhi Institute of Technology, Delhi University.

He is also an MBA from IGNOU. www.dtyearbook.in

India’s Top IT Leaders Name : Mr. Ashraf ElArman Designation : MD Company : Xerox India

Mr. Ashraf Elarman has been Managing Director at Xerox India Limited since June 22, 2015. Mr. Elarman has been General Manager of Xerox Egypt S.A.E since January 10, 2013.

Mr. Elarman has played a key role in Xerox's growth within Egypt during his 21 years in various posts in its sales, marketing and Lean Six Sigma (LSS) departments. He showcased his leadership skills as the Group Marketing General Manager, where he strove to build on Xerox's reputation as a premier global business solutions firm. He also proved his leadership mettle with his part in restructuring Xerox's "Go-To Market Strategy" that has enabled Xerox to get its multitude of clients with improved, tailor-made solutions that promote efficiency, quicker response times and cost savings. He has significant experience in Office and PSG and is a certified LSS Master Black Belt. His previous responsibilities included launching LSS deployment activities across DMO East. He serves as a Director of Xerox India Limited.

Name : Mr. Bill Ye

Designation : CEO Company : DataWind Ltd

Designation : Country Manager & Director Company : TP-Link India Pvt. Ltd. Mr Bill Ye is the Country Manager & Director - TP-LINK India Pvt. Ltd, world's leading providers of SOHO & SMB networking products. He is responsible for overall strategic planning, vendor relations, marketing planning and the growth of the company. He is one of core decision maker and pillar to TP-LINK’s expansion in India. This expansion has lead TP-LINK to be on of Top Vendor for WLAN products in India. Mr Bill has been guiding TP-LINK India towards linear growth from TP-LINK’s establishment in India from Increasing TP-LINK’s revenue tenfold to building a strong channel partners, Bill Ye has proven his leadership skill throughout this phases. Prior to this Bill has handle Channel Sales in his hometown Country China. Mr Bill is an Electronic Engineer from University of Electronic Science and Technology (Situated at Sichuan, China).

Name : Mr. Atul Gupta

Designation : Director Company : RX Infotech Pvt. Ltd. Mr. Atul Gupta, one of the Directors of Rx Infotech Pvt Ltd, has immense experience and expertise in the fields of information technology, trading and marketing. His brilliant business acumen directs and leads the resources of the company in the right direction to build market credibility and channel reputation in the industry.

Atul is one of driving forces behind their flagship brand Lapcare.

Name: Mr. Suresh Pansari

Name : Mr. Suneet Singh Tuli

Suneet Singh Tuli is the founder and CEO of DataWind Inc., the maker of the UbiSlate/ Aakash2 tablet computer, the world’s most affordable tablet at $35. He has over 24 years of experience as a serial entrepreneur.

The innovative products and technologies created through his ventures have received numerous awards and accolades, including recognition by the Guinness Book of Records. Suneet has been recognized by Forbes magazine in its 2012 Impact 15 list as a “classroom revolutionary” using innovative technologies to reinvent education globally. In 2014, the Intelligent Community Forum named Suneet as its “Visionary of the Year”. He has also been recognized as the entrepreneur of the year for 2012 at the World Sikh Awards. Suneet is a CEO member of i-Canada Governor’s Council, a National Board Member of the Indo-Canadian Business Chamber and a member of the National Broadband Committee at the Confederation of Indian Industries. Suneet graduated in 1990 with a Bachelors of Applied Science in Engineering from the University of Toronto.

Designation: Managing Director Company: Rashi Peripherals

Mr. Suresh Pansari, born in a small village of Rajasthan where he juggled school with working in a shop to now the owner of a company which is amongst among the top 5 companies in the IT distribution sector in India. Rashi Peripherals Pvt. Ltd. started in the year 1989 by Mr. Pansari and his very good friend Mr. Choudhary.This journey towards success was not easy but at every step Mr. Pansari had a supportive family. Mr. Pansari is blessed with two sons, www.dtyearbook.in

who are now a great part of the organization.

Mr. Pansari was recently felicitated with the lifetime award from Techplus media. He is one the most respected and sought after member of the distribution forum.

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India’s Top IT Leaders Name : Mr. Ganesh Jivani Designation : Managing Director Company : Matrix Comsec Ganesh Jivani, Founder and Managing Director, Matrix Comsec, has brought over two decades of technical acumen and expertise to the table. His company has acquired a formidable reputation for bagging numerous awards along with good business. Right from the company’s inception, Jivani has been leading Matrix’s Research and Development team with his passion for innovation, which has empowered the company to become a leading player in the telecom equipment market. Matrix has also achieved another milestone by successfully foraying into the security domain.

Jivani’s astuteness and strategies are the strong pillars of Matrix’s success.

So much so, that the company today is a leader in providing Telecom and Security solutions for modern businesses and enterprises. Jivani is a graduate in Computer Science from the Faculty of Technology, M. S. University, Baroda.

Name : Mr. Bhaskar Pramanik Designation : Chairman Company : Microsoft India

Bhaskar Pramanik is Chairman, Microsoft Corporation (India) Pvt. Ltd. He is responsible for all marketing, operations, and business development efforts of Microsoft in the country.

He provides leadership for all Microsoft assets in India including R&D facilities and leads Microsoft's interactions with policy makers, customers, and business partners. At Oracle, his focus was to create higher growth through greater cross leveraging of lines of business; to enhance customer satisfaction and to increase employee motivation. Prior to Oracle, he worked for Sun Microsystems for 13 years as the Managing Director in India and in his last position, served as Global Vice President, Commercial Systems at the US HQ. Bhaskar was instrumental in building the company's presence in India and growing it at a pace faster than the industry average. Bhaskar is an engineering graduate from the Indian Institute of Technology, Kanpur. Bhaskar is based in Gurgaon with his family. His interests are photography and reading.

Name : Mr. Paras Shah

Name : Mr. Subhodeep Bhattacharya

Paras Shah is the Founder and CEO of Neoteric Infomatique, India’s leading value-added ICT distributor. Under his leadership Neoteric has grown from an IT dealer to one of the most-respected ICT distribution organization with 400+ employees across 36 branches in India and a global presence with offices in Singapore, UAE, China and Australia. His vision has always been to make latest technologies accessible to masses in order to power the digital revolution in the country. Today, Neoteric offers unique products and solutions from 40 leading brands across 700 cities and towns. An entrepreneur at heart, Paras continues to mentor new-generation IT start-ups. Over the past decade, he has incubated and mentored many companies which have become leaders in their segments; foremost among them are F1 Info Solutions, a leading neutral ICT service provider, and software development company OneLeap Solutions.

Subhodeep Bhattacharya is the Regional Director for India and South Asia in NETGEAR since 2012. He is an experienced IT Business Management professional with over 22 years of experience, over 10 years of which in national leadership roles leading product categories and managing technology businesses.

He has served in various management positions in sales, channel management, marketing, product management and country business leadership. Prior to his current assignment, he has served in various management positions in HP Enterprise and HP Inc., Digital Equipment Corporation and CMC Ltd. Subhodeep Bhattacharya holds a MBA in Marketing Management from Jadavpur University and is Bachelor in Electronics & Telecommunication Engineering form Amravati University.

Designation : CEO Company : Neoteric Infomatique

Designation : Regional Director, India & SAARC Company : Netgear

Name : Mr. Vishal Dhupar Designation : MD Company : NVIDIA South Asia

Mr. Vishal Dhupar has been Managing Director of Sales and Marketing for South Asia at NVIDIA Corporation since October 2010 and is responsible for the overall management and strategic direction of its business in India, Sri Lanka, Bangladesh, Maldives, Nepal and Bhutan. Mr. Dhupar previously served for five years as managing director for India and South Asia at Symantec, following a similar position at Autodesk. He has also held a variety of sales leadership positions at Sun Microsystems, Silicon Graphics and Digital Equipment Corp.

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India’s Top IT Leaders Name : Mr. Manoj Kumar

Designation : Managing Director & CEO Company : Ricoh India Ltd. Manoj Kumar is the Managing Director at Ricoh India and holds a key managerial position on company’s board. He has steered the company to a growth that is unprecedented in the industry. Under his leadership Ricoh India turnover grew from Rs 300 crore to Rs 1,637 in FY 2014 in just four years and aims to cross Rs 4,000 crore by March 31, 2017. His total work experience spanning about three decades is enriched with varied responsibilities in the fields of Finance, Business Operations & Strategic Planning. After qualifying as Chartered Accountant, he began his career in Modi Xerox Ltd, an Office Automation Company. Under his leadership Ricoh India won has won some key awards in the fields of Imaging and IT Services. An alumnus of Modern School, New Delhi, and graduate from Delhi University with an Honours Degree in Commerce, he was a merit list holder with the Institute of Chartered Accountants of India. Born in 1961, he comes from a family of Defense personnel. He is married to an Educationist and is blessed with two children.

Name :Mr. Rajesh Doshi

Designation: Director Company: Zebronics India Pvt. Ltd. Rajesh Doshi is Co-Founder and Purchase & Marketing Director of Zebronics India Pvt. Ltd. and is a first generation entrepreneur and a 'visionary' in the true sense.

Mr. Doshi is the driving force behind brand Zebronics. Under his leadership, the Zebronics brand has seen a substantial acceleration.

After almost two decade of steady growth and expansion, company has grown at a consistent 35% CAGR in last 3 year, belying industry trend with an employee strength of more than 900. Mr. Doshi invested lot to build R&D Division which strengthen its product portfolio, making it more consumer centric, suited to Indian operating conditions and user preferences. His vision for make in India reflects in various Zebronics products which are now made in India. In last 3 year Zebronics has won more than 33 awards. A science graduate and gold-medallist from Loyola College, Chennai, he is extremely fitness conscious and enjoys Bollywood movies. www.dtyearbook.in

Name : Mr. Manoj Jain

Designation: Vice President

Company: Microtek International Pvt. Ltd. Manoj Jain is Vice President at MICROTEK INTERNATIONAL PVT. LTD. Country's Largest Power Products manufacturer which has now the largest installation base of more than 11 Crore user's.

He is the core driving force for the company’s growth and responsible for Marketing and excellent company’s operations between all departments, and he has bought excellence to the team working in Microtek. With overall experience of more than 15 years, Mr. Manoj has really worked hard to maintain the momentum of growth for the company. Microtek has retained leading position in the market due to his excellent leadership quality. Manoj Jain is B.TECH from Punjab College of Engineering. He has been associated with Microtek for more than 15years.

Name : Mr. Govind Rammurthy

Designation : Managing Director & CEO Company : Escan Mr. Govind Rammurthy graduated from VJTI Institute of Engineering with a degree in Computer Science.

After graduation, he had a brief stint with TELCO (Now known as Tata Motors Limited), one of the fortune 100 companies in India, where he was involved with the core team in managing the complete networking project of Telco. Govind founded Micro World in 1993, and within a short span, he has transformed MicroWorld into a global company with a large partner network spread across the world. Today, Govind is one of the most well-known and respected figures in India's Information Technology sector.

Name : Mr. Dhanya Thakkar

Designation : Managing Director, Asia Pacific, Company : Trend Micro Dhanya Thakkar spearheads Asia Pacific Operations for Trend Micro. With global experience at numerous start-ups as well as large global public companies, Dhanya has been associated with utmost innovation and led business transformations for over 19 years. A highly dynamic and extremely skilled executive who successfully blends technology acumen and business skills, Dhanya has a proven track record of building security solutions to and from the cloud, developing strategic alliances and strategic selling at an executive level. Prior to Trend Micro, Dhanya was President at Indusface. He earned his bachelor's degree in Computer Science from Maharaja Sayajirao University in India.

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India’s Top IT Leaders Name : Mr. Zakir Rangawala

Name : Mr. S. Rajendran

Zakir Hussain Rangwala is in IT industry from last 25 years with an experience of more than 21 years in IT products and solution distribution.

Currently working as Country Head at ESS Distribution Private Ltd. and taking care of company’s overall growth plan Pan India. Mr. Zakir Hussain has been very instrumental in building channel and distribution network of the products he has been involved, in India. Prior to joining ESS Distribution, he had served with IT Secure, Aladdin Multimedia, PcVisor, Microworld (Escan) and Biz Secure Lab. He has a vast experience in setting up distribution business and marketing the products via various expo’s and promote business via LFR’s and E business sites.

S. Rajendran has been instrumental in building Acer’s consumer business line in India over the last 16 years. He is in charge of the entire spectrum of marketing activities. In his current portfolio, the 3 key functions that he handles include product management, distribution management and marketing communications.

Rajendran has worked with leading firm like Tata Economic Consultancy, TVS Electronics Sterling Group in 1995. In 1996 Rajendran joined Redington India as Business Manager where he looked after brands like HP, Samsung and Canon, before joining Acer in 1999.

Rajendran has a Bachelor of Technology (Mechanical) degree from IIT, Chennai and a PGDM (Marketing & Finance) from IIM, Kolkata. He is a sports enthusiast and likes watching tennis and cricket in his spare time.

He is also fond of playing chess and table tennis, reading science fiction, humour and literature by contemporary writers.

Designation : CMO Company : Acer India Pvt. Ltd.

Designation : Country Head Company : ESS Distribution Pvt. Ltd.

Name : Mr. Manish Sharma

Designation : Managing Director Company : Panasonic India & south Asia Mr. Manish Sharma is the Managing Director and Member of Board at Panasonic India & South Asia overseeing the growth and development of the company in the region. In his existing role, Mr. Sharma is responsible for driving profitable growth along with strategy planning and business development for the entire product portfolio of Panasonic’s consumer, enterprise, mobility and industry divisions. He is responsible for steering operations in India and South Asia and propelling business growth across the B2C, B2B, and B2G segments. Beginning with engineering and research assignments, his career of nearly eighteen years has spanned from hands-on operations to strategic product and business planning in various electronic majors like LG Hotline, Samsung India and Haier India. Mr. Sharma also holds the role as President of and Co-Chair FICCI. He has a Bachelor’s degree in Engineering and Diploma in Marketing. Apart from his obvious interest in his work, he loves spending time with family and catching-up with friends.

Name : Mr. Sunil Khanna

Designation : President & Managing Director Company : Emerson Network Power Sunil Khanna is the President and Managing Director of Emerson Network Power in India. He was appointed to the role in September 2012, moving over from his previous responsibility as Managing Director of the Emerson Process Management business in India. Sunil’s primary focus at Emerson Network Power is to lead the organization to drive growth and profitability in line with Emerson’s strategic direction and business ethics. Sunil joined Emerson Process Management in India in 2004 and was appointed MD in 2006. Prior to joining Emerson, he was engaged with ABB India and held various leadership positions. Sunil also has vast international work experience including postings in Singapore, Indonesia, UK and USA. Sunil holds a Master of Technology (M. Tech) in Electrical Engineering from IIT, Kanpur and a Bachelor of Technology (B. Tech) in Electronics Engineering from IIT-BHU.

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Name: Mr. Vikram Kalia

Designation: Director-Sales & Marketing Company: Adit Infratel Pvt. Ltd. Mr. Vikram Kalia is currently leading AditInfratel as Director for Sales & Marketing. Vikram is a well-known face in the IT industry and helped many leading organisation to establish their brand in India. Vikram is an MBA, B.Com and backed with an experience of 22 years in various industries and have worked in companies like Intex, Luminous, Marico, Next Retail, Amkette. A well-known personnel in the field of IT Peripherals and Consumer Electronics have travelled to every nook and corner of India and have experience of International sales.

Since last 10years, he has been also into purchase from China. He has multiple product exposure in sales and purchase. www.dtyearbook.in

IT Security Solution Company

1000+ partner covering 38+ major cities in India

Total PC Security. Total Peace of Mind

Switch On Freedom with Endpoint Security

AppSecure The Total Mobile Security

www.dtyearbook.in

NNR IT Solutions L.L.P

Follow us on:

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Off.:205/206. Nirvana Building, 2nd Floor, Opp.Seasons Mall, Magarpatta Road, Pune-411028 Contact: +91 8983021090/91/92. Email: sales@nnritsolutions.com. website: nnritsolutions.com

India’s Top IT Leaders Name : Mr. Vivian Singh

Name : Mr. Khwaja Saifuddin

Designation : President & CEO Company : Strontium Technology Pvt. Ltd

Designation : Senior Director, South Asia , Middle East and Africa Company : Western Digital

Vivian Singh is the President & CEO, Strontium Technology Pte Ltd. He is responsible for overall strategic planning, vendor relations and signing new business opportunities for the growth of the company. He has been instrumental in bringing about technological and managerial excellence in the Company's operations. Vivian Singh founded Strontium Technology in 2002 together with close friend and MBA classmate Anshuman Gupta. Over time they grew from a humble office in Singapore into offices across South East Asia, Australia, New Zealand, India, Taiwan, UAE and USA. Before Strontium, Vivian has worked for 2 years as Marketing Manager in Karma Distribution, Singapore; and 3 years as National Sales Manager in Avnet Max, India. Vivian Singh is an Electronic Engineer graduate from University of Pune (formerly University of Poona). He pursued MBA in International Business at Delhi School of Economics, University of Delhi.

Khwaja Saifuddin leads the business and sales for WD in South Asia, Middle East and Africa which also covers Turkey. Saif has extensive experience of driving business growth in international markets, technology distribution, and channel management. During an accomplished decade that he has spent with WD, Saif has been instrumental in introducing various initiatives at WD for channel partners.

Before joining WD, Saif had a short stint at Samsung where he managed the company’s IT portfolio for the Gulf countries. Prior to that, Saif helped EMITAC, a distribution house in Middle East, to expand its network outside the Emirates and enter the retail segment. Saif loves gadgets, outdoors, and cars.

He spends many of his weekends zipping through the sand dunes along with his family. Saif holds a Masters in International Business Management and is a member of Manufacturers Association for Information Technology (MAIT) and the IIM-A alumni association.

Name : Mr. Kenji Urai

Designation : Managing Director Company : Toshiba India Pvt. Ltd. Kenji Urai is serving as Managing Director of Toshiba India Pvt Ltd since 2010. His current role at Toshiba India involves outlaying the strategic and operational roadmap for the Group’s operations in India, driving robust business strategy, providing thought leadership, guiding excellence in market performance across all business verticals and spearheading the overall growth and profitability of the Group within the region. Mr. Urai brings with him over 35 years of diversified experience in Toshiba Group companies, with a host of senior level positions to his credit across global markets like Australia. As Managing Director for Indian operations of the Group, Mr. Urai is effectively syncing Toshiba India strategies with the new global vision for Toshiba based on ‘Growth through Creativity and Innovation’. Mr. Urai graduated from Yokohama National University in 1979 as Master of Mechanical Engineering. He is an avid guitar player and his hobbies today include golf and reading.

Name : Mr. V. Balakrishnan, Designation : EGM Company : Konica Minolta

V. Balakrishnan is the Head of Marketing Konica Minolta Business Solutions India. He has earned recognition for sweeping improvements to efficiency and from his immense contributions to marketing in his 30 years of experience in the Industry. He has served in various key positions throughout his career span and worked in various domains from Sales, Operations, Process engineering, Marketing, Channel Management to Managed Services Leader. Popularly known as ‘Bala’ in the industry. He is an avid follower of industry trends, loves 130 DIGITAL TERMINAL YEAR BOOK 2016

Name : Mr. Rajesh Bansal

Designation : Director Company : Fenda Audio Pvt. Ltd. Rajesh Bansal, Director, Fenda Audio Pvt. Ltd is the driving force behind the growth of the organization. With a rich experience of over 10 years in marketing and brand promotion, Rajesh has engineered strategic endeavours that endorsed F&D to convene amongst the top sound technology company. Rajesh has done his schooling and graduation in technology textile from Delhi and completed his master’s degree in management from IIT Bombay. He took over the operations of F&D in 2009 and under his stewardship, the company’s operations have steadily grown in personnel, infrastructure and capabilities. Rajesh draws his inspiration from his father Mr. K.K Bansal and qualities like perseverance and the ability to bounce back and from Mr. Shiv Kumar about his leadership style and management skill.

An ardent sports lover he particularly shows keen interest in cricket and is an avid reader mostly of articles/blogs.

Loves food (and Like exploring the unknown). He is fond of travelling and exploring new places. to travel and connect with customers and partners.

He has guided Konica Minolta to leadership position in Color Digital Production Printing in the country and believes that “colorization” of Digital Indian Print Industry is inevitable. He has spent over 30 years in OA Industry and has worked with big names in the industry like NRG Group, Ricoh in the past. He has worked across India and handled product lines from Production to A4. A graduate from Madras University, he holds Prosci Certified Change Manager and a MDS Leader. www.dtyearbook.in

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India’s Top IT Leaders Name : Mr. Rakesh Bansal Name: Mr. Keshav Bansal Designation : Managing Director Designation: Director Company: Intex Technologies (India) Ltd. Company : Uniline Energy Systems Pvt. Ltd. Known as one of the youngest Director in IT Industry, Keshav Bansal is currently Director of Intex Technologies. Intex has grown immensely since he has taken the lead role in the company. Mr. Bansal is responsible for piloting the company towards its goal of becoming the leading technology brand globally. Giving a remarkable course to the consumer durables and smartphone industry in India, Intex Technologies has witnessed exponential growth in the last two years under his leadership. In this short span, the company has emerged amongst the top technology companies in India and is now tahe No. 1aIndian mobile handset brand.Keshav has been honored with the 'Young Entrepreneur of the Year 2013' award by NCN Magazine for enhancing the brand image of Intex with his dynamism and entrepreneurial streak.Keshav has a business degree from the Manchester Business School. Keshav believes that his passion towards fitness helps him operate at his best level at all times.

Rakesh Bansal is founder and Managing Director for Unline Energy Systems Pvt. Ltd. which was started in 1990. Mr. Banasl is one of the dynamic leader in Power Supply industry with more than 40 years of rich experience and was the driving force behind growth of Uniline business in India. Under his leadership the company initially started as a trading unit to market UPS systems. Later on Uniline started manufacturing Line Interactive UPS system in 1996 and then online UPS in the year 1998 onwards. Mr. R. K. Bansal is an electronics engineer and completed his management education from Indira Gandhi National University. He has also completed Effective Personal Productivity Course from Leadership Management International, Waco, Texax (India Branch). Prior to his own venture he has been mentor for many other companies during 1978 to 1989.

Name: Mr. Jagannath Patnaik

Name: Mr. K Ravi Lakshman

Designation: CEO Company: NNR IT Solutions

K. Ravi Lakshman is CEO SAKRI Group. Ravi started SAKRI in 2009 and was responsible for strategy, product and service definition and revenue generation.

One of the primary forces behind establishing many securityretail products in the Indian market and enhancing availability through a widespread partner network across India. With his deep focus on the SME sector, he has also strengthened Micromax Distribution for Tabs and Data Cards in chosen states. With over 20 years of experience across industries, Ravi has extensive experience developing brands in emerging markets of Singapore, Bahrain and India. Before starting SAKRI, he has worked with Bambino Industries, Awalco Group, Thakral Group in various leadership roles.

Mr. Jagganath Patnaik is CEO for NNR IT Solutions. He is also founder of this security solutions distribution company based out Pune. Mr. Patnaik is well known industry leader with an experience of more than 20 years and has helped many security companies to establish in Indian market. Prior to starting his own venture, he has worked as Director-Channel Sales, Kaspersky Lab where he worked for more than four year and was man behind establishment of Kaspersky channel workforce Pan India. He has also played instrumental role in building Quick Heal security solutions as a brand in India. He worked at Quick Heal as VP Sales & Marketing for more than 7 Years. He has also won many awards and recognition for his extraordinary leadership and marketing skills. He is an MBA from Pune University. He also holds a Diploma In Electronics and Communication Engineering, Electrical, Electronics and Communications Engineering, Radar Technology from Electronic Training Institute, IAF, Bangalore.

Designation: CEO Company: Sakri IT Solutions

Name: Mr. Sudip De

Designation: Director Company: Doel International Pvt. Ltd. Mr. Sudip De, an industry veteran is currently handling the position of Director DOEL International Pvt Ltd. Which he has founded in year 2015. He is now working to establishhis own brand “DOEL”. The venture is sure success as he is very competent professional with over 21years of total cross-functional experience in the areas of Strategic Planning, Business Development, with profit accountability. He is currently also helping few new brands and startups in conceptualizing, planning and leading the team for Brand & Business development.He is a strong organizer, motivator, team player and a decisive 132 DIGITAL TERMINAL YEAR BOOK 2016

leader with successful track record in directing from original concept through implementation to handle diverse market dynamics. Prior to his own venture, he has worked for ADATA Technology as VP inIndia for almost four years. He was the driving force for brand positioning channel establishment during his tenure at ADATA. He has worked with leading brands like Moser Baer India Limited, BenQ, Samsung and others. www.dtyearbook.in

India's Top 20 emerging Distributors

D

istribution business may have become challenging in the last few years due to the rise of ecommerce business in India. This does not stop emerging players from becoming stronger in their business.

While the established ones have the reach and resources to withstand the ecommerce tsunami, the emerging distributors show will having cultivated their ways to stand and rise. It is because of their ability and inventiveness that the distribution business is again getting the desired spotlight.The emerging distributors have kept the market going while they have helped the industry to give a new and required ray of hope. Many of them have increased their reach and established the true connect in the suburban regions and hinterlands. Perhaps the success of the ecommerce business can also be attributed to them as many of them are helping the ecommerce players to deliver and sell goods.DT has clubbed a candid list of top emerging distributors in India after a thorough research. DT believes that these distributors might grab the top space in the distribution business in the near future

www.dtyearbook.in

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Top 20 Emerging Distributors

Creative Peripherals

I Ketan C Patel, CEO, Creative Peripherals

ncorporated in 1992 with just 3 people Creative Peripherals & Distribution Pvt. Ltd. has successfully achieved the status of being a focused player in distribution of I.T. as well as non I.T. products like telecom and CE products with a significant reach across India. Currently the company has swelled to the size of more than 100 employees and a robust network of more than 2000 channel partners. Within a small span of 18 years the company has successfully transformed itself from a trading organization to a value-added distribution firm with a leading integrated Supply Chain Solution Provider for IT, Telecom and CE products, among others.Its portfolio includes AOC, ADATA, Rapoo, Strontium, Sandisk, Netprotector, Digisol, Portronics,Viewsonic and others.

Fortune Marketing

F

ortune Marketing was incorporated in the year 1994 with the sole objective of providing electronic security and IT range of quality products in India. With a turnover of Rs 500 crore and 1000 employees, Fortune Marketing is making significant strides in the market. It is an emerging national distributor which has popular brands in its product portfolio including Seagate, Nortan, PNY Canon, Liton, Secureye, Raid store and Tenda, ZOOOK, Adata Lighting etc. It is a 20 years old company and has 22 branches across India. It caters to various verticals like SurveillanceC C T V , Peripherals, Networking, and IT storage (DAS, NAS and SAN). It has also its own brand name by â&#x20AC;&#x153;Enterâ&#x20AC;? which Manoj Gupta, MD, Fortune has more than Marketing 500 products in its range.

Corporate Office D1/2, Okhla Industrial Area Phase-II, Pocket D, Okhla Phase II, Okhla Industrial Area, New Delhi-110020 Tel : 011 - 30890000, Website : www.fortune-it.com

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GoIP Global Services Pvt. Ltd.

G

oIP Global Services has also been able to make to the list of top emerging distributors in India because of its strong presence and growth. An India-based leading IT Solutions and Services company it has also presence in South East Asia and North America.

Rahul Swaroop, They provide end CEO & MD, GoIP to-end technology solutions and services within the Infrastructure domain to telecom operators, services providers, government, large and SME customers. The company offers Infrastructure services including public cloud services, infrastructure management and infrastructure optimisation. Through their extensive technical strength and manpower, they execute large system Integration projects in IT and telecom. They have a strong presence in the SMB segment through a pan India network of 16 offices and 500+ business partners. Its product portfolio includes TP-Link, Dell, HP, Siemens, Huawei, Dialogic, RAD, Brocade and others

Corporate Office H- 68, Sector-63, Noida, Uttar Pradesh-201307, Tel : 0120-4533200 Website : www.goip.in

I

Corporate Office B-111, Mandapeshwar Industrial Estate, Mandpeshwar Fed UdyanMarg, Govind Nagar, Borivali West, Mumbai, Maharashtra - 400092 Tel : 022 40811234 Website : www.ecreativeindia.com

Inspan Infotech

nspan has also manifested its ability to grow against the market sentiments. It is one of the fastest growing and leading distribution companies which has carved a niche for itself with its innovative out of box distribution. In the second year of operations the company was listed as the Top 20 IT distribution company in India. In a short span it successfully captured a significant market share with its penetration in A, B, C and D class cities. The distributor provides a basket of offerings that are closely aligned with the needs of the industry. The company claims to have in-depth sales knowledge that the company has acquired in various industry segments over the years. The company aims at becoming the leading distribution company by the end of 2015.

With 17 branches across all regions of the country and 3,000 channel partners, Inspan is poised for the next big jump based on its strong productline: Mercury, IXA, Genius, Corsair, Cyberclean, Sudhir S, Managing Director, Numeric, Silicon INSPAN INFOTECH Power and others.

Corporate Office Bishop Wallers Avenue South (Off: TTK Road), Alwarpet, Chennai-600004 Tel : 044-42088250/51 Website: www.inspaninfotech.com www.dtyearbook.in

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Top 20 Emerging Distributors

Mediaman Infotech Pvt. Ltd.

iValue Infosolution

C

laimed to be a premium technology enabler, iValue InfoSolutions drives “Go-to-Market” for niche and complimentary offerings such as in the Digital Asset Protection (DAP) and Data, Network & Application (DNA) management areas, and in Capex - Onsite and Opex - Cloud models. iValue was ranked 39th fastest growing in India and 239th in APAC by Deloitte Fast 50 and 500 for 2013, with 140% CAGR over the last 3 years. iValue was a Red Herring 100 Finalist in 2014 for Asia. iValue has direct partnership with 22+ OEM’s for Onsite / Capex model and 10+ OEMs for Cloud / Opex model with 6000+ customers Sunil Pillai, Co Founder and through 500+ Managing Director, iValue InfoSolutions partners including global, national, regional and local SI’s. iValue has a direct presence across 10 cities in India, with channel, solution, vertical & customer focused teams, addressing presales, sales & post sales needs of customer & partner, for both onsite - capex and cloud-opex models.

Corporate Office

H

eadquartered in Mumbai, the company was founded in 1987 as Mediaman by Dushyant Mehta, and later incorporated as Mediaman infotech (P) Limited in 1996.The company today is among the 15 largest information technology distributors in India. Mediaman has 40 sales offices and stock locations spread across the country.

With Dushyant Mehta, MD, Mediaman over two decades of expertise and experience in distribution and close relationship with channels Mediaman claims to offer its vendors access to more than 5000 channel partners, retailers, corporate resellers, VARs & SIs. Its core competencies in distribution are, better Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. Mediaman is a valuable resource for the vital connection for vendors and brands from out of India and the Indian ICT companies for the world.

Savera Marketing Agency Pvt. Ltd

S

avera Marketing is yet another growing distributor which has moved forward in the market. The company has created a strong network of partners in all major cities.

Established in 1995, Savera has come a long way in distribution and is today rated amongst one of the top Gopal Pansari, MD, Savera distribution Marketing Agency companies.

Savera Marketing Agency has 20 branches offices and service centres spread across A, B, C & D class cities of India. Plus it hasmore than 2600 partners/customers in 600 cities/towns.

Its product portfolio includes ADATA, AOC, Asia Power, Rapoo, Thermaltake, Gainward, Canon, Dell, HP, Lenovo, Norton, Microsoft, Intel, Seagate, Samsung, WD, Optima, D-link, Asus and others.

Corporate Office

Shree Arcade,19th Main, 17th cross, HSR layout, 4th Sector Bangalore - 560102 Tel : 080-65329944 / 66 / 40969906 Website : www.iValue.co.in

14th Floor, Goldfilled Tower B, Sion Bandra Link Road, Sant Rohildas Marg, Sion, Mumbai – 400017 Tel : 022-24061200 Website : www.mediaman.co.in

Corporate Office 67 Bentinck Street, 1st Floor, Suite No 4, Kolkata, West Bengal-700069 Tel : 033-22255191 Website : www.savera.co.in

ComGuard Infosolutions Pvt. Ltd.

C Ajay Singh Chauhan CEO, Comguard

omGuard is a the leading Value added Distributor in the IT security space and has a reach across the Middle East and North Africa region. The company was established in 2002 and is headquartered in Dubai, UAE. Comguard is a part of Spectrum Group which is engaged in IT networking and security training, and consultancy. ComGuard has been consistently winning prestigious awards since 2008 from VAR ME, ITP ME, CPI ME, Kaspersky Labs, and WatchGuard etc. and has won many recognitions and accolades in ICT Security in the region.

The latest feathers in the cap are Best Pre-Sales Support - HOT 50 AWARDS’ 2013,-Best VAD distributor for SME channel Partners India’ 2013, Reseller ME Security distributor of the Year Award’ 2013.

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Corporate Office MBC Centre, Ground Floor, 143/A Ghodbunder Road, Opp. Cine Wonder Mall, Kapur Bawdi, Thane, Mumbai, Maharashtra - 400607 Tel: 022-61934800 Website : www.comguard.in

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Top 20 Emerging Distributors

Sakri IT Solutions

S Mr. Ravi Laxman, CEO, Sakri IT Solutions

AKRI is yet another distributor which has been able to make to DT list of top emerging distributors because of its growth and market presence. As the preferred product re-seller and distributor of technology assets since its inception in April, 2009, SAKRI claims to have created value for partners, customers and individual users through its cost competitive, customer-centric, comprehensive partner network and an operational infrastructure. SAKRI today has over 300 employees spread over 12 branches across India with a presence in every state.

SAKRI’s capabilities across service lines – Network Security Products, Software Services, and KPO – translate into a differentiated value proposition. SAKRI has continued to manage high-end complex engagements to build a growth-led and sustainable business. Company recently unveiled its tablet brand with the launch of “WinTab” tablets. Its tablets are based on Windows. It deals in products from brands such as TP-Link, Microsoft, Micromax, Airtel, Tech Titan and WinTab.

Lalani Infotech

T

he Lalani Group has been the pioneer of Office Automation Service in Eastern India since about 3 decades . It has been explored every opportunity to grow itself by synergizing the latest and the best products in the IT industry. The company had initially started its operations dealing in copiers and allied products and then gradually diversified its product portfolio into IT, Telecom and Office automation sectors. Today, Lalani Infotech is a major distributor of products with a healthy network of more than 5,000 dealers, resellers, franchise, corporate customers, SME & SOHO Segments and deals with all K L Lalani, Chairman, top brands in Lalani Group the IT , Office Automation and Telecom catering to an array of clientele.

The company has spread across whole of Eastern India with branches in Bhubaneswar, Guwahati, Ranchi, & liaison Offices Franchise all over eastern region.

Corporate Office Lalani Complex 25, Ganesh Chandra Avenue, Kol-700013 Tel : 033- 22115285 / 86 / 88/ Website : www.lalaniinfotech.in

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Graphline Computers Pvt. Ltd.

G

raphline is one of the l e a d i n g distributor based in New Delhi and has been continuously growing its feet into d i s t r i b u t i o n D.P Sinha, Managing Director, of leading Graphline Computers computer brands. The company is engaged into marketing and servicing of Computer / Laptop / UPS / Servers/ Printer/ Scanner / Backup Hardware and is also involved in the networking solutions.Graphline has sold and providing supportto various reputed Indian Corporate,Multinationals, Software Houses and Government Organizations. With the aim to attain further growth in the coming years, company is already dealing with leading brands HP, Microsoft, Auto Cad, Adobe and others.

Corporate Office 301, Block – A World Trade Centre (WTC), Kharadi, Pune, Maharashtra. 411 014 Tel : 020-65111017/ 65111015 Website : www.sakri.in

NNR IT Solutions

N

NR IT Solutions is Pune based Distribution Company started in year 2014 by Mr. N Jagannath Patnaik - CEO, a veteran in software distribution having varied work experience starting with Defence, Industrial and IT. He has played a stellar role in his capacity as Head of sales and Marketing for the two IT security companies he served in the past decade and half and making them the top two security companies in India.

The company has already achieved huge growth since its inception being into product distribution in software and hardware security solutions, as they have a dynamic team of professionals who strive hard to delight end customers through dedicated and hardworking IT resellers by delivering better Jagannath Patnaik, CEO NNR IT Product, Service & Support. NNR IT started its business with taking up global distribution of entire range security solutions from MaxSecure but the company recently added F-Secure and AppSecure to its distribution portfolio.

Corporate Office

Corporate Office

106 & 107, 1st Floor, Shankar Road Market, New Rajendra Nagar, New Delhi – 110060 Tel : 011-49499900 Website : www.graphlinecomputers.com

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Top 20 Emerging Distributors

Rx Infotech Pvt. Ltd.

R

x Infotech was established more than a decade back as most promising importer, supplier and distributor of best in class accessories, add ons and spares to enhance working on a laptop. It is the only place to get everything about laptop spares and accessories under one roof. Rx Infotech works under their flagship of Mr. Atul Gupta, Director, IT engineer and Mr. Deepak Sachdeva, Director who has immense experience and expertise in the field of trading and marketing, his brilliant business a c u m e n directs the resources of the company in the perfect direction to earn the m a r k e t credibility and channel reputation in Atul Gupta, the industry.

Director, Rx Infotech The company deals in brands likeDell, Acer, Fujitsu, Lenovo, Liteon, Toto Link, Lapcare, 3M and many other brands.

Abacus Peripherals

A

b a c u s

Peripherals is the manufacturer for Zion Ram & renounced n a t i o n a l distributor of various computer Vipul Modi, Vice Presidentperipherals and Marketing and Sales, Abacus components. We Peripherals are the only Indian company that manufactures RAM with our unit setup at Daman. Our association’s extends with brands such as Genius, Biostar, Antec, Hitachi, and Hynix for product marketing and distribution nationally. We are present in over 25 locations across India with our Headquarters set up in Mumbai. We have strongly established our-self in IT industry & successfully doing business with more than 200 cities month over month for over 18 years. Recently we have ventured into the Gaming industry with the launch of our xtreme gaming ram series and have been promoting gaming through various events & sponsorships in the Indian continent. With the current turnover of Rs. 130 crores company is gearing up to achieve CAGR 15%.

Corporate Office

Corporate Office

A-240, Okhla Phase-1, New Delhi-110020 Tel : 011-66215866 Website : www.rxinfotech.in

29, Apurva Industrial Estate, Makwana Road, Marol, Andheri (East), Mumbai - 400 059 Tel : 022-40914601/02 Website :- www.abacusperipherals.com

Avnet Technology Solutions India Limited

A

vnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver services, software a n d hardware solutions that address the business n e e d s Jaideep Malhotra, GM & VP, of their Avnet Technology Solutions end-user customers locally and around the world.

Corporate Office A 301, 3rd floor, Supreme Business Park, Behind Lake Castle, Hiranandani Business Park, Powai , Mumbai 400076, Tel - 022-44200200 Website :- www.ats.avnet.co.in

Aditya Infotech Pvt. Ltd.

T Aditya Khemka, CEO, Aditya Infotech Ltd.

he Aditya Group has a proud heritage of 100 years in which it has built enduring relationships with its vendors, business partners, associates and of course customers. The driving force, the inspiration behind the group’s success continues to be its customers and their needs and requirements have always been its foremost priority.Aditya Infotech Ltd. (AIL) – the technology arm of Aditya Group, is a leading global player, delivering technology driven security solutions with special expertise in Electronic Video Surveillance Products and Solutions. Aditya Infotech Limited has the unique distinction of securing more than a million locations across a wide spectrum of varied industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects.

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Corporate Office A-12, Sector 4, Noida, Delhi NCR - 201301 Tel : 0120-4555666 website : www.adityagroup.com

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Top 20 Emerging Distributors

V R Infotech Pvt. Ltd.

E Vikram Mehta, Director, V R Infotech

stablished in 1997, V.R. Infotech claims to be a proven, future-bound distribution house. The company has tried to experiments with a host of products and thus claims to understand what customers’ needs are. To address its growing customer’s needs, it makes quick changes to its strategy. It constantly updates its OEM and reseller network to make gainful decisions. Special emphasis is given to resellers and OEMs postsales services and support functions. V.R. Infotech believes that selling the product is not the end. However, it believes that it is just the beginning of a long relationship with the consumers. The company distributes all Kaspersky retail products in India.

Modi Infosol Pvt. Ltd.

M

odi Infosol Pvt. Ltd. formerly known as Modi Peripherals Pvt. Ltd. is a customer oriented technology aware IT solution Provider Company providing a range of IT products and expert services to create competitive advantage.

Modi’s group turnover exceeds Rs. 2000 Million, with its Head Office in Delhi, Registered Office in Mumbai and Branch Offices in Madhya Pradesh, Haryana and Uttar Pradesh. We are Premium Business Partner for HP, IBM, Lenovo, Acer, Vsnl, Samsung, Intel, AMD, Seagate, Epson, Xerox, Microsoft, wipro and solution provider for PITNEY BOWES, Red Hat and few others. The company is one of the leading distribution Shyam Modi, Director, company with 28 years of overall Modi Infosol experience and growing consistently with strong reach among different regions.

Corporate Office 101, Skipper Corner 88, Nehru Place, Delhi - 110019 Tel - 011-40746900 Website : www.modiithub.com

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RAH Infotech

R

AH Infotech is India’s one of the leading value added distributor and solutions provider in the Network and Security domain. They are specialists in Enterprise and App Security and Ashok Kumar, MD & CEO, Application RAH Infotech Delivery.

Since its inception in 2005, company’s focus is on providing excellence to their partners and succeeding competitively together in several fortes. They consistently strive to achieve market growth for our vendor partners.

Operating with a channel-only model, our portfolio covers information security solutions, telephony and video collaboration, server and storage management, backup and disaster recovery management, BCP services, data center solutions and data protection.

Corporate Office 6 A/B/C, Tower B-4, Spaze I-Tech Park, Sohna Road, Sector-49, Gurgaon – 122018 Haryana Phone : +91 8010855000 website : www.rahinfotech.com

Corporate Office 5B, Tinwala Building, Ground Floor, Tribhuvan Road, Near Dreamland Cinema Hall, Grant road-E, Mumbai-4 Tel : 022-23896076 Website : www.vrinfotech.in

Presto Infosolutions Pvt. Ltd

P

resto Infosolutions Pvt. Ltd., one of the fastest growing Value Added Distributor,specialises in offering solution based on various emerging technologies to the government and enterprise customers in India and SAARC Countries. Presto is distributing variety of Networking and security products including Video Conferencing solutions from Cisco, Wireless Solutions from RADWIN, Telemedicine from Global Media, Secure Data Center from Rittal. They also offer IT consulting and training services focused on helping their customers to identify improvement areas, analyzing b u s i n e s s problems and optimizing their IT infrastructure.

Presto is having a presence across more than 20 cities in India to support their customers & Krishan Girdhar, MD, have two overseas Presto Infosolutions branches in Singapore & UAE to address business opportunities in SAARC,Middle-East & Africa.

Corporate Office 6 Community Centre, East of Kailash New Delhi - 110065 Tel : 011-42336600 Website : www.presto.co.in

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Next-generation Security Security for for Next-generation Next-generationNetworks Networks Next-generation

Future-Ready Security Security Future-Ready Bandwidth Management Management  Bandwidth Firewall  Firewall Email Protection Protection  Email  SPAM Protection  SPAM Protection

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The Cyberoam CyberoamNG NGSeries Seriesof ofFirewalls/UTMs Firewalls/UTMsisiscongured conguredwith withfuture-ready future-readyfeatures, features,which whichmeet meetthe thediverse diversesecurity security The needs of of businesses, businesses, helping helping them themachieve achieveglobal globalstandards standardsof ofcompliance complianceand andsecurely securelyleverage leveragethe thefull fullspectrum spectrumofofdigital digitalbenets. benets. needs

IntroducingSynchronized SynchronizedSecurity Securitytotothe theworld worldofofITITsecurity security Introducing Nowyou youcan canlink linkyour yourrewall rewalland andyour yourendpoints endpointstotocombine combinetheir theirintelligence intelligenceand and Now identifycompromised compromisedsystems systemsininyour yournetwork networkwith withSecurity SecurityHeartbeatTM HeartbeatTM. To . Toget get identify SecurityHeartbeat, Heartbeat,all allyou youneed needisisthe thefeature-packed feature-packedand andnewly newlylaunched launchedSophos Sophos Security FirewallOS OS(SF-OS) (SF-OS)and andSophos SophosCloud CloudEnduser EnduserProtection.

Protection.Existing ExistingCyberoam Cyberoam Firewall customerscan canupgrade upgradetotothe theSF-OS SF-OSasastheir theirpath pathtotoget getSecurity SecurityHeartbeat.* Heartbeat.* customers *Availableon onselect selectNG NGSeries Seriesmodels. models. *Available

142 DIGITAL TERMINAL YEAR BOOK 2016

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