DIGITAL TERMINAL
10th
BEST BRAND & PRODUCT INNOVATION HONOR
10th EDITION OF DT AWARDS CONCLUDED SUCCESSFULLY
Additional Complimentary Copy (16 Pages) along with August 2019 Issue.
*NOT FOR SALE
DT AWARDS 2019
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DT AWARDS 2019
Continuing our mission to empower ICT market, 10th edition of DT Awards honoured all major technology brands at a Gala Award Night held in New Delhi on 19th July. The event was huge successful event and was attended by more than 250 industry leaders from entire ecosystem of ICT market in India. GUEST OF HONORS All speculations to know the Best Tech Brand of 2019 year came to an end when winners of 10th edition of DT Awards were recently announced at a grand Gala Award Night. DT Awards 2019 successfully concluded at a glittering award night ceremony held at Hotel The Suryaa New Delhi. This event was not just an award night, but a landmark gathering for more than 70 tech brands who were recognized and honoured for their great efforts in bringing Best Brand & Product Innovation for Indian customers. DT Awards is India’s premier tech honour which is announced every year to appreciate and reward Innovation, Excellence and Achievements across all tech segments. The award night brought together over 250 industry leaders under one roof as a family while providing them a great networking opportunity. Government members, eminent personalities, association members, vendors, top IT distributors, dealers, and top performers across the IT industry marketplace attended this prestigious event and celebrated the success of award winners.
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. N K Goyal, President, CMAI
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Sanjiv Krishen , Chairman, Iris Computers Ltd.
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Ms. seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Manoj Jain, Director, Microtek International
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Rajshekhar Bhatt, Country Manager - India, ECS
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Alok Gupta, President, PCAIT
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Avneet Singh Marwah, CEO, Super Plastronics Pvt. Ltd.
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Amit Pansari, Managing Director, Astrum
Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd
Mr. Rajeev Ranjan, Publisher, DT & Ms. Jyoti Janda, Executive Director, felicitating, Mr. Parminder Pal Singh, Country Manager-Mobility / E-tail & Retail, SanDisk, a Western Digital Brand
GUEST OF HONORS DT invited several ICT industry leaders as Guest of Honours to make the award night more delightful with their presence. The Guest of Honours were felicitated with flower bouquet and plaque as a memento of the 10th edition of DT Award Night. The evening was graced with the presence of ‘Guest Honors’ Mr. N K Goyal, President, CMAI, Mr. Sanjiv Krishen, Chairman, IRIS Computers Ltd., Ms. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd., Mr. Manoj Jain, Director, Microtek International Pvt. Ltd., Mr. Rajshekhar Bhatt, Country Manager – India, ECS, Mr. Alok Gupta, President, PCAIT, Mr. Avneet Singh Marwah, CEO, Super Plastronics, Brand licensee of Kodak TV, Mr. Amit Pansari, Managing Director, Astrum, Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd., Mr. Parminder Pal Singh, Country Manager-Mobility/E-tail & Retail, SanDisk, a Western Digital Brand, Mr. Saket Kapur, General Secretary, FAIITA, Mr. John Dong, Director, Tenda India and Mr. Sanjeev Bajaj, DGM, OP – IDC, Konica Minolta Business Solutions India Pvt. Ltd.
GALA AWARD NIGHT The awards for the best brand and product innovation were distributed in over 70 different
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categories. The nominees were so much curious to know what will be the results in the respective categories in which they were nominated. This event brought together more than 250 IT players and awarded the best ones. DT Awards 2019 was truly a successful event in order to honor the best brands and products. The visitors that includes government officials, company representatives, distribution houses and veterans of the industry were amazed and enjoyed this gala award night. DT never fails to surprise the IT community with its endless efforts to provide a platform for stakeholders to be honored for their hard work. Rajeev Ranjan, Publisher & Editor, Digital Terminal says “Continuing our mission to boost growth for the technology industry, DT announced the winners of 10th edition of Digital Terminal Awards. DT is pleased to honour brands who really work hard to bring the best technology product and solutions for Indian customers. DT Awards has become the most sought honour for tech brands to achieve. We feel privileged to conclude this most prestigious annual award ceremony of the ICT industry that witnessed the winners of 10th Best Brand and Product Innovation Honor. This year’s gala award night was another huge success as we are dedicated to making each year bigger and better.” The award night witnessed the success and celebration of IT communities for their great collaboration and partnership which assist the industry in going with great pace. Apart from networking and entertainment, this night also extended the product display platform for many vendors. The platform was also extended support to brands who are looking to strengthen their reach across India. The idea behind this was simply to acknowledge the importance of great partnership between the vendors and partners. Jyoti Janda, Executive Editor, Digital Terminal says “Tenth edition of DT Awards is a huge success where deserving best tech brands got this prestigious honour. DT has been always working towards inclusive growth of the ICT market. We have been truly connecting all dots between vendors and partners for the well-being of this industry. Continuing our mission to empower ICT industry, DT announced winners of 10th Best Product & Innovation Honour at a recently concluded gala award night. ‘DT Awards 2019’ were presented in more than 70 different categories, based
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Mr. Rajeev Ranjan, Publisher & Editor, Digital Terminal and Ms. Jyoti Janda, Executive Director, felicitating Mr. Saket Kapur, General Secretary, FAIITA
Mr. Rajeev Ranjan, Publisher , DT and Ms. Jyoti Janda, Executive Director, felicitating Mr. John Dong, Director, Tenda India
on brand value, market survey, channel feedback, partner’s strength and editor’s choice. This time we got a huge response and support from entire industry players.”
PRODUCT DISPLAY Digital Terminal takes care of the brands who cater to the industry with maximum quality standards and keep healthy relations with the customers. DT provided a product display zone to technology partners so they could easily display their top products and solutions at the 10th edition of DT Awards. The brands got the chance to explore new partnership opportunities and make them aware about new products and solutions. The leading industry brands such as AVITA, Astrum, TP-Link and ESET demonstrated their wide range of products & solutions at the venue. The visitors were pleased to experience the latest product range presented in the product display zone.
COMPANY PRENSENTATIONS The gathering at award night was complemented by leading brands as the majority of them brought excellent messages for technology partners. Brands were given the opportunity to give their corporate presentations in front of stakeholders and key channel partners. Brands like Kaspersky, ECS, AVITA and Iris Computers presented their corporate message to key channel partners.
Mr. Rajshekhar Bhatt, Country Manager – India, ECS had a very interactive session with the audience while elaborating more on Liva Mini PC demands & business opportunities
Mr. Rajeev Ranjan, Publisher , DT and Ms. Jyoti Janda, Executive Director, felicitating Mr. Sanjeev Bajaj, DGM, OP – IDC, Konica Minolta Business Solutions India Pvt. Ltd.
COMPANY PRENSENTATIONS
Ms. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. sharing company’s future plans with the audience.
Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd. sharing insights about distribution business growth in India
Mr. Shalabh Bhatnagar, Regional Manager - North, Kaspersky sharing cyber security threats, trends & its solutions with the audiences.
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REGISTRATION & PRODUCT DISPLAY
DT AWARDS 2019
DT AWARDS 2019
AND THE WINNERS FOR DT AWARDS 2019 ARE .... Best Memory Module Brand: KINGSTON
Mr. NK Goyal, President, CMAI giving away the trophy to Mr. Nishant Mathur, North Regional Manager, Kingston Technology India
Best Internet Security Brand: KASPERSKY
Best UTM Brand : SOPHOS
Mr. NK Goyal, President, CMAI & Ms. Neha Yadav, AGM, CMAI,giving away the trophy to Mr. Mohit Puri, Director-Sales Engineering, Sophos
Best External Drive Brand: SEAGATE TECHNOLOGY
Mr. NK Goyal, President, CMAI & Ms. Neha Yadav, AGM, CMAI,giving away the trophy to Mr. Shalabh & Rohit from Kaspersky India
Mr. NK Goyal, President, CMAI & Ms. Neha Yadav, AGM, CMAI, giving away the trophy to Seagate Team
Best Laptop Brand : DELL XPS
Best Motherboard Brand: GIGABYTE
Mr. Gunjan Arora, Retail Marketing Manager, Dell India and Vijender Singh, ASM-North, Dell India receiving the award from Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd.
Mr. Himanshu Sachdeva from Gigabyte receiving the award from Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd.
Best SSD Brand: WESTERN DIGITAL
Mr. Vivek Saxena from Western Digital receiving the award from Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd.
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Best LED Monitor Brand: ACER
Mr. Amit Ojha & Rohit Zutsi receiving the award from Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd.
Best Gaming Laptop Brand: ALIENWARE (DELL)
Mr. NK Goyal, President, CMAI & Ms. Neha Yadav, AGM, CMAI,giving away the trophy to Mr. Gunjan Arora, Retail Marketing Manager, Dell India
Best Smartphone Brand: XIAOMI
Mr. NK Goyal, President, CMAI & Ms. Neha Yadav, AGM, CMAI, giving away the trophy to Ms. Jevika, Senior Corporate PR Executive, Xiaomi
Best ERP Solutions Brand: TALLY
Mr. Kiran Nair from Tally Solutions receiving the award from Mr. Sanjiv Krishen, Chairman, Iris Computer Ltd.
Best Wireless Router Brand: D-LINK
Ms. Pooja Sharma from D-Link receiving the award from Mr. Rajshekhar Bhatt, Country Manager-India, ECS.
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DT AWARDS 2019
Best UPS Brand: MICROTEK
Best HDD Brand: SEAGATE TECHNOLOGY
Best Gaming Headphone Brand: HYPERX
Mr. Manoj Jain, Director, Microtek and Mr. Sunil Jain, Creative Director, Microtek receiving the award from Mr. Rajshekhar Bhatt, Country Manager-India, ECS.
Team Seagate receiving the award from Mr. Rajshekhar Bhatt, Country Manager-India, ECS.
Best Gaming Cabinet Brand: COOLER MASTER
Best Quality Portable Speaker Brand: ASTRUM
Mr. Shreyas, Marketing Manager, Cooler Master India receiving the award from Mr. Rajshekhar Bhatt, Country Manager-India, ECS.
Mr. Amit Singh, Sales Head, Astrum receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Mr. Rajshekhar Bhatt, Country Manager-India, ECS receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Best Laser Printer Brand: KONICA MINOLTA
Best Flash Drive Memory Brand: SANDISK
Best Gaming Keyboard & Mouse Brand: CORSAIR
Ms. Monika Sharma from SanDisk receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Mr. MA Mannan, Country Manager-SAARC, Corsair receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Mr. Sanjeev Bajaj, DGM-OP-IDC, Konica Minolta receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
Best Gaming Motherboard Brand: ASUS
Mr. Anuj Jain from ASUS receiving the award from Mrs. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd.
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Most Trusted PC Brand in India: DELL
Mr. Gunjan Arora, Retail Marketing Manager, Dell India and Vijender Singh, ASM-Delhi, Dell India receiving the award from Mr. Alok Gupta, President, PCAIT
Mr. Nishant Mathur, North Regional Manager, Kingston Technology receiving the award from Mr. Rajshekhar Bhatt, Country Manager-India, ECS.
Best Mini PC Brand: LIVA
Best Power Bank Brand: AMBRANE
Mr. Sachin Railhan, Director Ambrane and Mr. Sanjay Rajpal Director, Ambrane receiving the award from Mr. Alok Gupta, President, PCAIT
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DT AWARDS 2019
Fastest Growing Gaming Brand in India: AORUS
Best Surveillance Storage Brand: SKYHAWK DRIVE
Mr. Himanshu Sachdeva from Gigabyte receiving the award from Mr. Alok Gupta, President, PCAIT
Seagate Team receiving the award from Mr. Amit Pansari, Managing Director, Astrum
Best Power Solution Company for High Power UPS:
Most Innovative Networking Solutions for Enterprise
Best Network Attached Storage Drive
Mr. Rakesh Bansal, Managing Director, Uniline receiving the award from Mr. Amit Pansari, Managing Director, Astrum
Mr. Saurabh Rathour from Digisol receiving the award from Mr. Amit Pansari, Managing Director, Astrum
Mr. Vivek Saxena & Ms. Monica Sharma from Western Digital receiving the award from Mr. Saket Kapur, General Secretary, FAIITA.
Best Structured Cabling Brand: D-LINK
Ms. Pooja Sharma from D-Link receiving the award from Mr. Alok Gupta, President, PCAIT.
UNILINE
Best Performing Gaming Motherboard ASRock Z390 Taichi
Mr. Dinesh Kumar from ASRock receiving the award from Mr. Saket Kapur, General Secretary, FAIITA.
Best Accounting Solution Brand: TALLY
Mr. Kiran Nair from Tally Solutions receiving the award from Mr. John Dong, Director, Tenda India Pvt. Ltd.
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DIGISOL
Most Advanced Graphics Card: ASUS
WESTERN DIGITAL
Best Mesh Networking Product: TP-Link Deco M9 Plus
Mr. Anuj Jain from ASUS receiving the award from Mr. Saket Kapur, General Secretary, FAIITA
Mr. Rajendra Mohanty, GM-North and Mr. Ashish Busa, BDM Smarthome from TP-Link receiving the award from Mr. Saket Kapur, General Secretary, FAIITA.
Best Contemporary Design for Laptop Brand: AVITA
Most Advanced Gaming Laptop: MSI GT76 Titan
Ms. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. receiving the award from Mr. John Dong, Director, Tenda India Pvt. Ltd.
Mr. Abhishek from MSI receiving the award from Mr. John Dong, Director, Tenda India Pvt. Ltd.
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DT AWARDS 2019
Best Partner Mobile App: SkyHawk Partner App
Seagate Team receiving the award from Mr. John Dong, Director, Tenda India Pvt. Ltd.
Budget Smart LED TV Brand: KODAK TV
Mr. Avneet Singh Marwah, CEO, Super Plastronics, Brand licensee of Kodak TV in India receiving the award from Mr. Manoj Jain, Director, Microtek International Pvt. Ltd.
Best Range of Quality Power Bank: ASTRUM
Most Effective Digital India Initiative: DELL ARAMBH
Mr. Gunjan Arora, Retail Marketing Manager, Dell India and Mr. Ayush from Dell receiving the award from Mr. Manoj Jain, Director, Microtek International Pvt. Ltd.
Mr. Rajshekhar Bhatt, Country Manager-India, ECS receiving the award from Mr. Manoj Jain, Director, Microtek International Pvt. Ltd.
Most Innovative Wiring Free Networking Solution IP-COM
Representative from Abacus peripherals, receiving the award from Mr. Manoj Jain, Director, Microtek International
Mr. Jack, Product Manager, IP-Com receiving the award from Mr. Manoj Jain, Director, Microtek International Pvt. Ltd.
Best Workstation Board:
ASRock Rack -EP2C621D12 WS
Mr. Dinesh Kumar from ASRock receiving the award from Mr. Parminder Pal Singh, Country Manager-Mobility/E-tail & Retail, SanDisk, a Western Digital Brand.
Best SMB & Endpoint Security Software: ESET
Most Selling Gaming Laptop: ACER PREDATOR HELIOS
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ECS Q370H5-M6
Best Performing Gaming Memory: BLAZE RGB
Ms. Priyanka Presannakumar, PR & Marketing Manager, Astrum receiving the award from Mr. Parminder Pal Singh, Country Manager-Mobility/E-tail & Retail, SanDisk, a Western Digital Brand.
Mr. Subhash Karak from ESET receiving the award from Mr. Parminder Pal Singh, Country Manager-Mobility/E-tail & Retail, SanDisk, a Western Digital Brand.
Best Business Platform Motherboard
Mr. Amit Ojha & Rohit Zutsi from Acer receiving the award from Mr. Avneet Singh Marwah, CEO (Super Plastronics Pvt. Ltd.) & Brand Licensee for Kodak TVs.
Most Innovative Portable Speaker: PORTRONICS
Mr. Deepak Srivastava from Portronics receiving the award from Mr. Parminder Pal Singh, Country Manager-Mobility/E-tail & Retail, SanDisk, a Western Digital Brand.
Fastest Growing Smart Device Brand: ASTRUM
Mr. Amit Pansari, Managing Director, Astrum receiving the award from Mr. Avneet Singh Marwah, CEO (Super Plastronics Pvt. Ltd.) & Brand Licensee for Kodak TVs.
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Best Networking Brand: TP-LINK
Most Trusted Wireless Router: Linksys Velop Mesh Router
Best Performing Gaming Peripheral Brand: RAPOO
Mr. Bijoy Alaylo, Vice President-SOHO Business, TP-Link & Mr. Savio Almeida, GM-Marketing, TP-Link receiving the award from Mr. Avneet Singh Marwah, CEO (Super Plastronics Pvt. Ltd.) & Brand Licensee for Kodak TVs.
Mr. Pawan, Sales Manager-North and East India, Linksys receiving the award from Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd.
Mr. Ajay Jain from Creative Peripherals Distributor for Rapoo receiving the award from Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd.
Best Performing Wireless Router: TENDA - AC 15
Fastest Growing Mini PC : ASUS
Most Advanced Anti-Virus Solutions Brand: PROTEGENT
Mr. John Dong, Director-India and SAARC, Tenda receiving the award from Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd.
CMO of The Year CHANDRAHAS PANIGRAHI, CMO & BUSINESS HEAD, ACER INDIA PVT. LTD
Mr. Anuj Jain from ASUS receiving the award from Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd.
Mr. Alok Gupta, Managing Director, Unistal receiving the award from Mr. Rakesh Bansal, Managing Director, Uniline Energy Systems Pvt. Ltd.
ICT Women Leader of The Year Award
Best Value Added National Distribution Company
SEEMA BHATNAGAR, COUNTRY GENERAL MANAGER, NEXSTGO COMPANY LTD.
RP TECH
Ms. Seema Bhatnagar, Country General Manager, Nexstgo Company Ltd. receiving the award from Mr. NK Goyal, President, CMAI.
Mr. Piyush Sharma from RP Tech receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology.
Best National Distributor: SUPERTRON
Most Reliable VAD 2019: SPARK TECHNOLOGIES
Best National Distributor for Gaming Brands: ACRO ENGINEERING COMPANY
Mr. Pankaj Chauhan from Supertron Electronics receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology.
Mr. Sewak Nautiyal, Managing Director, Spark Technologies receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology
Mr. Adish Jain and Mr. Ashok Joon from Acro Engineering Company receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology.
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DT AWARDS 2019
Most Trusted National Distribution Company IRIS COMPUTERS LTD.
Best Distributor for Cyber Security Products VR INFOTECH
Mr. Pawan Durani, Zonal Manager-Delhi, Compuage Infocom Ltd. receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology.
Mr. Sanjiv Krishen, Chairman, Iris Computers Ltd. receiving the award from Mr. Rishi Prasad, Senior Marketing Manager, Seagate Technology
Mr. Jeet Kumar from VR Infotech receiving the award from Mr. Sanjeev Bajaj, DGM, Konica Minolta.
Fastest Growing Distributor for Data & Security Solution: TECHNOBIND SOLUTIONS
Fastest Growing Distributor - PAN India DEVRAJ COMPUTERS
Channel’s Favourite National Distributor COMPUAGE INFOCOM LTD.
Ms. Shatakshi Goel from Technobind Solutions receiving the award from Mr. Sanjeev Bajaj, DGM, Konica Minolta.
Mr. Yasapaal Jain from Devraj Computers receiving the award from Mr. Sanjeev Bajaj, DGM, Konica Minolta.
Best IT Solution Provider Partner GREEN VISION PVT. LTD.
Mr. Saket Kapur, Director, Green Vision receiving the award from Mr. Sanjeev Bajaj, DGM, Konica Minolta.
Fastest Growing National Distribution Company CREATIVE PERIPHERALS
Best Gaming CPU Brand
Best Gaming Graphics Card Brand
AMD Ryzen 3rd Gen 3000 Series
AMD Radeon
Mr. Vinay Sinha, Managing Director Sales - INDIA, AMD with the winning trophies
Best Multimedia Speaker Brand ZEBRONICS
Best Inkjet Printer Brand CANON www.digitalterminalawards.in
NETWORKING The guests were very much pleased with the presence of all key industry leaders, leading ICT association members, national distributors, regional distributors, resellers, retailers and key people from Ministry of Electronics and Information Technology, government of India. With the presence of almost 250 guests, all brands were exposed to huge networking
Mr. Kapil Sharma from Creative Peripherals receiving the award from Mr. Sanjeev Bajaj, DGM, Konica Minolta.
opportunities during the entire award night show.
LUCKY DRAW The lucky draw round was one of the most interesting rounds at the event as enthusiasm among all the invitees were splendid. There were few lucky guests who won in lucky draw session which was sponsored by TP-Link. During the event, guests were getting certain surprise gifts from time to time as winning the prize for answering some interesting questions. These gifts were sponsored by ECS.
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DT AWARDS 2019
COCKTAIL & DINNER After the successful end of the award distribution session, Cocktail & Dinner were started and all the guests enjoyed delicious food. There was a wave of celebrations for all of the guests who enjoyed this beautiful evening. The evening will be remembered for a long time by guests as we celebrated with winners of prestigious DT Awards 2019. The event was supported by Dell, AMD, Western Digital, Acer, Astrum, AVITA, Gigabyte, TP-Link, Konica Minolta, ESET, Rapoo, ECS, Tenda, Kodak TV, Uniline, LIVA, Corsair, MSI, Cooler Master, Microtek, Ambrane, ASRock, Belkin, Iris Computers, Zion, ASRock Rack, Tally Solutions, D-Link and Kaspersky. Media activities and the event was executed and managed by News Dot Media Pvt. Ltd.
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DT AWARDS 2019 GOT COVERED IN LEA
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