DT October Issue 2019

DT wishes all our Readers HAPPY DIWALI !!

MAY THE FESTIVAL OF LIGHT BRIGHTEN UP YOU & YOUR NEAR & DEAR ONES LIVES.

COVER STORY - 14 www.digital te rminal . i n

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CONTENT 06 Launch of The Month Dell Technologies Launches New Range of Its Advanced Consumer and Gaming PCs

VOL - 10, I SSUE - 10, OCTO BE R 2 019

08 Big Byte Reduction in Corporate Tax to Boost local Manufacturing & Jobs

Publisher & Editor : Rajeev Ranjan Executive Editor : Jyoti Janda Consulting Editor : N k Goyal Assistant Content Manager : Jai Prakash Content Coordinator : Suraj Rawat Office Coordinator : Raju Thapa

Image Courtesy: www.firstpost.com

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Interview

“We Are Set to Achieve 1000cr Revenue Target by 2022” Mr. Kuldeep Malhotra, Vice President, Konica Minolta Business Solutions India Pvt. Ltd.

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Smartphone Just-In

Xiaomi Boosts Redmi Note Series with Launch of Redmi Note 8 and 8 Pro

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Visualiser : Akriti Arora

Brand Focus

Digisol Launched ConvergeX Enterprise Structured Cabling Solutions To Boost Digital India Mission

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REALLY HOT

HyperX Cloud Alpha S Gaming Headset

Tenda AC10 Smart Dual-Band Gigabit Wi-Fi Router MSI MEG X570 UNIFY Motherboard

News Byte

Kaspersky’s Stephan Neumeier Awarded for Outstanding Leadership at ACES 2019

Production Head : Rajiv Singh Marketing Executive : Balvinder Singh Circulation: Harish Chander / Arjun

Editorial & Marketing Office

Gigabyte X299X Series Motherboards

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Consulting Art Direction : Vikas Sharma

28 Channel Buzz D-Link Engages Its Pan India CCTV Partners and Installers through Certification Program

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Reproduction in any manner, in whole or in part, is prohibited. Every possible care has been taken to print this magazine as the content have been sourced from in house writers, as well from other reliable sources including freelancers and content writers. We can not be held responsible for any mistakes or errors. We do not take responsibility for its absolute accuracy. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi only. While care is taken prior to acceptence of advertising copy, it is not possible to verify its contents, Digital Terminal cannot be held responsible for such contents, nor for any loss or damages incurred as a result of transactions with companies, associations for individuals advertising in its newspapers or publications. We therefore recommend that readers make necessary inquiries before sending any monies or entering into any agreements with advertisers or otherwise acting on an advertisement in any manner whatsoever

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Aegis Graham Bell Awards Announced Its Winners in Association with Indian Mobile Congress Canon and McAfee Joins Hand to Protect Businesses from Security Threats

CORRIGENDUM

A news from Compuage Infocom regarding its partner incentive program that was carried in the September 2019 issue in Channel Buzz section which carries a wrong picture. Meanwhile we have already replaced the correct image in the story on digital copy of September issue. We at DT, really regret this error.

LAUNCH OF THE MONTH

DELL TECHNOLOGIES LAUNCHES NEW RANGE

OF ITS ADVANCED CONSUMER AND GAMING PCS to blend both power and beauty, the XPS line is the most awarded line of devices at Dell Technologies. The perfected XPS 13 (7390), now with the smallest HD webcam ever at just 2.25-mm, enables the XPS to maintain its trend-defining InfinityEdge display while moving the camera to the top of the display and offering a better video experience.

From L-R- Rahul Malhotra, Director, Retail, Intel India, Rajkumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies India and Anand Subramanya, Director, Product Marketing, Consumer and Small Business, Dell Technologies India.

Dell Technologies had introduced the largest consumer and gaming PC portfolio with 12 new products, just as the festivities leading up to Diwali, begin around the country. The new portfolio includes feature-packed notebooks and All-In-Ones (AIOs) across XPS, Inspiron, Alienware and Dell G Series.

The new range reiterates that Dell Technologies’ innovation drive is fueled by greater aspirations for what technology can simplify and amplify in the lives of users.

“As the festivities kick in, this is a great time of the year to present our widest consumer and gaming portfolio.

There’s intelligence and power running throughout every new product we bring to our users today. Devices that fit seamlessly into your life and uplift your technology experience, is what we strive for.” said Rajkumar Rishi, Vice President and Managing Director, Consumer and Small Business, Dell Technologies India.

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“Intel’s 10th Gen platform offers a complete family of processors that complement each

Dell has expanded its high-end PC portfolio with new launches, aims to meet the requirement of professionals and gamers across the country. These new PCs come equipped with blend of technologies that intelligently helps the consumers to finish off their work in more proficient way. With the commitment of superior performance and seamless user experience, Dell has designed this PC range to fit into today’s lifestyle.

“World-class innovation, flawless design and superior performance is what a PC user asks for today. We are always listening to the voice of the customer and with this launch, we are bringing a harmonious balance of experience and design. As experts in PC technology, it is a delight to present innovations that can have a transformative impact on a customer’s life – whether it’s just making it simpler, more productive, or more enjoyable. The Inspiron 14 7490, that weighs just over a kilo and remains always on with the lid-open sensor technology, is one such example.” said Anand Subramanya,

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Director, Product Marketing, Consumer and Small Business, Dell Technologies India.

other, giving people choices for what usages matter most to them and re-imagining the possibilities of a modern laptop experience.

Intel is committed to bringing next-gen laptop experiences to life with an unmatched portfolio of leadership IP and technologies and the broad-scale innovation we're driving across the ecosystem with Project Athena. It's an exciting time for the PC and we are thrilled to have Dell as a key collaborator in driving laptop innovation into the next era.” said Rahul Malhotra, Director, Retail, Intel India.

Celebrated for its best-in-class technologies, exceptional build and materials, and ability

The beloved XPS 15 (7590) is back and better than ever with an OLED display, the first in the XPS line, complete with self-lighting pixels which switch off completely to achieve perfect black for significantly higher contrast, for content to come alive in breathtaking detail.

The smallest 15.6-inch performance laptop offers the longest battery life of any 15-inch laptop*.

The Inspiron portfolio is now ramped up to include 10th Generation Core Processors across laptops, 2-in-1s and AIOs launched with fresh and contemporary designs and features.

The Inspiron 7000 2-in-1 (7391) comes with a first-of-a-kind garage in the hinge that provides storage for the included full-size Active Pen*, accessible no matter how it is used.

The new Inspiron 14 7000 (7490) notebook, latest to be compliant with the latest 10th Gen Intel ® Core™ processors is an absolute treat! With an upscale design, built with super light magnesium alloy material and weight innovations, this new Inspiron 14 7000 weighs only 1.095kg. Always ready features, such as a lid-open sensor, Connected Modern Standby, WiFi 6, fingerprint reader, up to 21 hours of battery life, NVMe SSDs, and more are all designed to be ready, whenever the user is.

For the growing base of PC gamers in India, Dell Technologies brings Alienware m15 and the new, Dell G3 3590.

The new Alienware m15 is among the first gaming laptops to offer a premium 4K OLED HDR 400 Eyesafe® display, designed to lower blue light emissions, while maintaining vivid color integrity. It is also the world’s first 15” laptop to feature Tobii Eye Tracking.

The Dell G3 3590 brings competitive gaming to the budget conscious gamer without compromising technology. The new Game Shift feature enables maximum fan speed for optimal processor performance during periods of intense gaming with the click of one button. The new Dell G3 comes with Alienware Command Center, the central hub that allows gamers to customize all aspects of their experience.

www.digitalterminal.in

ASUS – Wins 11+ awards every day

**Calculated average based on total number of awards won from January 1 to December 31, 2018.

ASUS Mini PC PN series

Best solution for corporate / Commercial scenario application

PN40 / PN60

• Upgradable & Sliding chassis design - Easy, two-step storage and memory upgrades.

• Ultracompact (0.6 L) - Saves space and blends into any environment.

• Flexible connectivity* - From dual displays to legacy devices.

• 24/7 reliability (PN60) - Extensively tested to ensure long-term reliability.

• ASUS Business Manager - Update driver/BIOS easily with live update and offer ASUS useful security SW(ex USB lock) * I/O port options may vary by model or region Powered by Intel® Core™ Processors. Intel® Inside®. Extraordinary Performance Outside. Found at: https://www.asus.com/Mini-PCs/ Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.

ASUS Representatives: Chennai: 9094003141 Delhi: 9310604085

Gujarat: 9727945556 Kerala: 9745111198

Mumbai: 9833329721 West Bengal: 9836040976

Madhya Pradesh: 9833329721 Rest of Maharashtra: 7588574764

For Sales Enquiries : billy_cheng@asus.com

For feedback, email reachus@asus.com or info_india@asus.com

BIG BYTE

REDUCTION IN CORPORATE TAX TO BOOST LOCAL MANUFACTURING & JOBS Amid the ongoing economic slowdown (lowest of 6 years), the government recently announced the decision of slashing corporate tax to 22% for the domestic manufacturing companies which were 30% earlier. The government also stated that the corporate tax for new manufacturing companies is reduced to 15% from 25%.

The companies can enjoy the new tax slab if they do not avail any other exemption. The decision of reducing the tax rate has come after there were huge demand from business community to support due to ongoing slowdown in demand and supply. The demand to give relief in the earnings by businesses was pending from a long time but now the finance minister has announced that businesses will no longer face the challenge with their taxable income. However, the total corporate tax for the existing manufacturing companies will be 25.17% inclusive all cess and surcharge and for the 8

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Image Courtesy: www.firstpost.com

new companies, the total tax will be around 17%. According to the finance minister Sitharaman, the new tax rate will be applicable from the current fiscal year that began from April 1st.

As the tax rate for corporates has been reduced, the finance ministry said that this initiative by the government may result in the increased investment in the corporate sector which definitely would help the economy to revive from this slowdown. The revenue will surely increase in the coming years as new companies will come into existence

and the collection of tax will steadily increase YoY. This announcement will also attract foreign investors to come and invest in the Indian market.

Ahead of the festive season, this reduction in corporate tax is like one of the huge gift corporates could have wished for. The IT industry will be one of the key beneficiaries from this announcement. To know more about this new tax slab, DT spoke to all key leaders from the industry. Read out the below compiled story and their reactions on this big announcement. www.digitalterminal.in

BIG BYTE

ALOK DUBEY, CHIEF FINANCIAL OFFICER, ACER INDIA. “The move to reduce corporate tax rates is a welcome initiative and we reckon will bring much-needed cheer into the economy. The rate cut will give a fillip to the industry, boost manufacturing and help create jobs. A boost in industry sentiment will spur economic growth thereby attracting investments, both foreign and domestic. We reckon this is a step in the right direction to make India into a $5 trillion economy in the years to come.”

VINAY SHETTY, REGIONAL DIRECTOR (INDIA & SOUTH ASIA), COMPONENT BUSINESS, ASUS. “This is a good move but needs to be backed by reforms to boost consumption.

The tax rebate will create investible income which will come back as an investment in the company but at the same time when the demand is sliding at the consumer front, this is something that will need to be balanced. But overall, it is a welcome and positive step by the Government to help the industry overall, and specially the IT industry which would now be able to invest this into Innovation and Development.”

VISHAL PAREKH, MARKETING DIRECTOR, KINGSTON TECHNOLOGY & HYPERX, APAC REGION- INDIA & PHILIPPINES “FM's recent announcements can be the necessary stimulus for Indian economy. The announcement has the ability to improve establishments here, right from SMBs/SMEs to full-grown enterprises. The step to cut corporate tax is one of the big moves and will definitely attract larger investments. We see this as positive news for the country’s future in IT and hope the corporates are able to transfer some benefits to the customers.”

MUKESH CHAUDHARY, COUNTRY HEAD, INDIA & SAARC, RAPOO. “In a big relief for corporate's in India, the finance minister announced a reduction in corporate tax rates, a historical step that could bode well for companies struggling with a slump in rural and urban demand.

Companies could increase promotions, take price-cuts, and ramp-up marketing spends to stimulate demand ahead of the festive season. IT industry should gain from the tax cut and encash the benefit by aggressively marketing the products to create the demand"

MANOJ JAIN, DIRECTOR, MICROTEK INTERNATIONAL PVT. LTD. “The reduction in corporate tax is going to give a boost to the overall economy as well as all sectors of the business world including IT industry. The major benefit to the IT industry will be for companies to setups new plants and manufacture in India as the new tax structure for them is going to be at par with global offerings. After this reduction, India is now lowest in the Tax Structure in South-East Asia for new investments.

So definitely we would say this is a masterstroke for the economy by the Modi Government.” www.digitalterminal.in

ASHOK RAJPAL, MANAGING DIRECTOR, AMBRANE “This is surely a big decision that will have multi-fold benefits. It will reduce the tax liabilities on the companies, which will lead to more investment for business growth and scaling up that will ultimately be passed on to the customers.

Tax reduction has brought us near to that of other developed countries. This move clearly shows the government’s efforts and commitment to rejuvenate growth that was long due”

NITIN KUNKOLIENKER, PRESIDENT, MAIT. “With India looking at $250 Bn of production in the electronics PMD sector by 2025, this is an announcement in the right direction. MAIT congratulates the Finance Minister on the bold step of reducing the corporate tax which will give a major fillip to India's aspiration to build an export-led electronic manufacturing ecosystem in the country. Such incisive steps towards reducing India’s disabilities are just what the country requires to attract global investments”

ARVIND DIDWANIA, FOUNDER, ANT MY ERP “A bold move from the government, and I feel it shall encourage Indian corporate houses to invest, thus resulting in more jobs opportunities.

In the long-term, this move will have a very positive impact on the overall IT Industry.”

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BIG BYTE

AVNEET SINGH MARWAH, DIRECTOR AND CEO, SUPER PLASTRONICS PVT. LTD. “This is a welcoming step by the government.

This will definitely boost the manufacturing sectors. With this move, the manufacturer will get a surplus of capital, which will help them increase production. With these steps, there will definitely be a boost in the economy and there will be a break to slow down & you will see an increase in GDP as well.”

ASHIS GUHA, CEO, RAH INFOTECH

MANISH SHARMA, PRESIDENT AND CEO, PANASONIC INDIA AND SOUTH ASIA “The announcement to cut corporate tax rates for existing domestic companies to 22% and new manufacturing companies to 15%, is a progressive step that will spur growth. The decision will not only further India's ease of doing business. But also provide impetus to the manufacturing sector in the country.

We believe that the move will enable Indian organizations to compete at par with the developed nations on a global scale.”

BHAVIN TURAKHIA, FOUNDER & CEO, FLOCK “We welcome the latest steps taken by the Government of India to spur growth and boost investor sentiment as such a move was required. The announcement by the Finance Minister in terms of slashing effective corporate tax to 25.17% inclusive of all cess and surcharge for domestic companies will greatly benefit Indian corporates, with the startup sector slated to see an inflow of investments and an uptick in growth. These measures will go a long way in not only augmenting local businesses but also spur the overall growth of the economy.’’

"Slashing of corporate tax to an effective 25.17% inclusive of all surcharge and cess is a bold and well-timed step by the Hon'ble Finance Minister. It will give the market the much-needed stimulus which is in line with Prime Minister Narendra Modi's 'Make In India' initiative. Besides augmenting the local businesses, it will help spur the overall growth of the economy, boost investment opportunities and generate employment.

The market has already responded very positively to this development."

JAVED TAPIA, MANAGING DIRECTOR, CLOVER INFOTECH “The latest announcement by the Government is a welcome step for the Indian economy as it will promote investments and infuse growth. This will provide a much-needed fillip across sectors and will also create new employment opportunities.

Further, it will accentuate prospects for domestic businesses and accelerate ‘Make in India’ in its true sense.”

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Image Courtesy: www.firstpost.com

www.digitalterminal.in

INTERVIEW

“WE ARE SET TO ACHIEVE 1000CR REVENUE TARGET BY 2022” The Indian printing industry has maintained quite sustainable growth in the past few years and the overall scenario is pointing at much faster growth in the coming years. There are some product segments which are aiding the market with robust support and also helping the vendors to bring more innovative industrial printers. Konica Minolta is one of the market players that caters to the large customer base across Indian market with its industry leading printers. In an exclusive conversation with Mr. Kuldeep Malhotra, Vice President, Konica Minolta Business Solutions India Pvt. Ltd., we got to know about their overall growth, current market share and their set target by 2022.

Mr. Kuldeep Malhotra, Vice President, Konica Minolta Business Solutions India Pvt. Ltd.

DT: HOW HAS BEEN THE GROWTH OF KONICA MINOLTA DURING THE FY 201819?

MR. KULDEEP: We closed the year with

693 crores revenue which is really close to the target which we had set earlier. We have shown a growth of over 18% last year which is really an excellent growth as per the overall IT industry. We are able to maintain double digit growth since last 7 to 8 years. We have reached to a level now when we can say yes, we can achieve 1000 crores revenue by 2022. This is our target currently and we are on the road with all product plans to achieve this goal by the deadline.

DT: PLEASE BRIEF ABOUT THE MARKET SHARES OF YOUR DIFFERENT SEGMENTS. MR. KULDEEP: When I look at the production

business, we are able to maintain our leadership with more than 50% market share. While in the office products market segment, we are able to manage between 15-16% overall market share and for the colour market, we are able to manage 20% market share.

DT: HOW DO YOU MANAGE TO MAINTAIN YOUR LEADERSHIP POSITION? MR. KULDEEP: There are few points which

help any organization to achieve their goals.

One is the right strategy, you need to look at what market demands. If you are able to deliver that to the market, the market will accept and you will be able to achieve what you want to achieve. Second is the customers’ expectation and satisfaction level. Focusing on the aftersale support holds the key for any brand to succeed. Happy customers ultimately help business to grow further. Third is bringing right technology for Indian market, which is easy to use, flexible and cost-effective as well. And last 12

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one is your resources whether it is your direct team or whether it is your partner, if you have right set of people, you can achieve whatever you want to achieve. We have right set of people, right set of partners, right products and best after sale support so we have been able to maintain our leadership.

DT: HOW DO YOU TAKE CARE OF THE SERVICE SUPPORT FOR YOUR LOYAL CUSTOMERS? MR. KULDEEP: We have more than 250

direct engineers and they are operating from 82 locations so we are ready to help the customers everywhere. Beside this, we are giving new technologies to the customers, we have launched the mobile app where customer can login their complaints from his mobile. He doesn’t have to call at our call center as we have invested lot in building this digital platform to give them better experience. Now even our engineers are very much empowered with this initiative as they can update their call closure from their mobile. We have satisfied customers’ base of over 96% which is a benchmark for any industry. This satisfaction has earned us excellent brand repot among Indian market as compared to any other brands.

DT: WHAT KIND OF SUPPORT YOU RECEIVE FROM YOUR CHANNEL PARTNERS? MR. KULDEEP: For office business, channel

is our strength. Our 95% business for office product is executed by channel only. When we look at PAN India base, we have almost 150+ partners who are selling the office product line.

These partners have their own set of people for sales and service. If we count overall head count in this ecosystem, we have a force of more than 1000 people who are selling and servicing the office product line.

DT: HOW DO YOU SUPPORT AND MOTIVATE THE CHANNEL COMMUNITY? MR. KULDEEP: We extend all possible support to our partners and we make sure all resources are easily accessible to them. We keep on launching very innovative schemes for our partners and their resellers as well. Partners are very happy the way we work together. We take them on the overseas trips twice in a year.

If they achieve the set targets then we honour them with incentives as well. They are not just business partners for us, they are like our family and we truly respect this special bonding.

DT: HOW DO YOU EDUCATE YOUR CHANNEL PARTNERS? MR. KULDEEP: Education and training are

very important part of our channel program.

These are part of our routine job and we have a fixed calendar every month to boost product awareness and educate them. We keep on updating our partners in advance about all such training programs. They send their sales or service guy for training and we have an excellent team that provides sales and service training every month.

DT: WHAT IS YOUR ROADMAP TO GROW IN THE COMING YEARS IN INDIA? MR. KULDEEP: We will be further growing more through the industrial product line because they are the high value ticket products and these are the markets which will be growing at a good pace. While moving ahead, India will be manufacturing hub and we would need more packaging and printing solutions across all verticals. Considering this huge potential, we are already having updated and advanced printing solutions to cater huge emerging demands in near future.

www.digitalterminal.in

BRAND FOCUS

DIGISOL LAUNCHED CONVERGEX ENTERPRISE STRUCTURED CABLING SOLUTIONS TO BOOST DIGITAL INDIA MISSION

From L-R- KR Naik, Founder & Chairman, Digisol Systems and Devendra Kamtekar, CEO, DIGISOL Systems.

Digisol unleashes the new ConvergeX cabling solutions to support the high performance needs of the enterprise. The series holds UL & ETL certification and is perfect structured cabling solution that would help enterprises accelerate their business and boost productivity.

In a bid to empower enterprises digitally, DIGISOL Systems Ltd. launches ‘ConvergeX’, a series of Enterprise structured cabling solution during the launch event held in Mumbai & Bangalore on 25th & 27th September 2019. The name ConvergeX refers to the term ‘Converge’ that stands for a single network that unifies and carries a combination of data, voice and video traffic, while X stands for the Xtreme speed.

ConvergeX enterprise structured cabling series aims to enhance the way enterprises work and unlock opportunities for the future.

“In today's tech driven age, Enterprises are growing as digital businesses and consumption of voice, video, and data has increased thus, there is a need for a future ready solution that converges traffic over a single network and offers seamless connectivity, said Mr. Devendra Kamtekar, CEO, DIGISOL Systems during the launch event. He further added, “We are thrilled to introduce ConvergeX series that offers the Xtreme speed and performance and digitally empowers enterprises to create paths for their future growth.”

Digisol’s newly announced ConvergeX series is designed to support the high performance needs of the present and next-generation data communications services, applications and technologies like 5G, IoT, Wi-Fi 6, Cloud, AI, etc. The series holds UL & ETL certification and is perfect structured cabling solution that would help enterprises accelerate their business and boost productivity by speeding secure access to information by unifying data over a single network.

Commenting on the launch, Mr. Pradosh Nadkarni, Product Manager, Digisol Systems said, “Being an organization that has laid a lot of emphasis on design, quality and manufacturing capabilities, it was only natural for us to come out with future ready products in today’s bandwidth hungry ICT industry in general, and data centres in particular.

ConvergeX mirrors our aspirations as a brand to bring faster, better and innovative products to our clients”

www.digitalterminal.in

The ConvergeX series consist of below enlisted products:

• CAT 6 Solderless Patch Panel • Solderless Tool-Less Keystone • Lockable Patch Cords • Ultra HD Patch Cords • Industrial Field Plugs • CAT 6 UTP 23 AWG Solid Cable • CAT 6A UTP 23 AWG Oval Shaped Solid Cable • 12 Port Compact LIU • 6 Port Compact LIU • Face Plates • CAT 6 UTP Patch Cords • Staggered CAT 6A Patch Panel • 48 Port CAT 6A Patch Panel, 1U • Industrial Field Solutions

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COVER STORY

TECH GIFT TRENDS

TO BOOST FESTIVE BUSINESS OPPORTUNITIES

Just like every year major festivals come in OND quarter and brings lots of happiness for all of us. We expect a lot from these months as we really want to close the calendar year on high note. This year also we wish a great business for all of us. Tech brands have already chalked out their product strategy to tap huge emerging opportunity during the festive season. The prominent industry leaders have shared insights with DT to reveal their entire roadmap for this festive quarter. Read below the story to know what brands have planned for their customers as well as channel partners.

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www.digitalterminal.in

COVER STORY

IMMENSE OPPORTUNITIES The level of joyfulness among customers goes very high during festivals. The market witnesses huge rush during these days and companies expect to yield maximum growth by taking advantage of each opportunity.

Dell is one of the leading market players and understands the market very well, briefing about their marketing plans, ANAND SUBRAMANYA, DIRECTOR, PRODUCT MARKETING, DELL said, “The festive season is significant for every Indian consumer, it is considered as the most auspicious time to make important purchases. With every kind of consumer in mind – first time user or an evolved user, Dell has launched an expansive product suite ahead of the festive season. From gaming to consumer PCs, there is a wide variety in 9th and 10th gen Intel processors with some of the most sophisticated PC design and innovations available to consumers. Owing to the auspiciousness of the festive season and increased buying behaviour, we see ample business opportunities.”

The brands are working so hard in order to close the CY 2019 on a good note by achieving their set targets. “The festive season of 2019 is here, and we are geared up with exciting offers for customers. This is a good opportunity for both brands, Kingston and HyperX, as we enjoy a good mindshare and market share. Over the past few years, we have seen more than 40% growth during these festive months, and we are seeing a similar impact this year. Owing to the excitement in the Indian market, we have launched new quality products for a better consumer experience. We expect these to perform well this festive season through our promotional campaigns and strong channel network” stated VISHAL PAREKH, www.digitalterminal.in

MARKETING DIRECTOR, KINGSTON TECHNOLOGY & HYPERX, APAC REGION INDIA & PHILIPPINES. In the last couple of months, few sectors have experienced a little bit of slowdown but as per key economy experts, the festive season will positively revive the economy.

That is what brands also believe and as per CHANDRAHAS PANIGRAHI, CONSUMER BUSINESS HEAD AND CMO, ACER INDIA, “For this upcoming festival, Acer is not seeing any signs of a slowdown and market is booming at a good pace and we expect to grow 10-12% more this festive season. Acer has become one of the leading names in the PC gaming market with the critically acclaimed and widely popular Predator gaming series products, which includes laptops, desktops, monitors and accessories specifically designed for gamers.”

The Indian market is so big and the purchasing power of customers is rapidly increasing so this market is full of opportunities. All the brands have some goals and they are planning accordingly to go beyond the set targets. RAJSHEKHAR BHATT, COUNTRY MANAGER, ECS INDIA commented, “As the festive season has arrived and there is chaos in the market which is very good for the business community.

In this festive season, we see big growth opportunities as in this phase of year people love to buy new things. The tradition of buying is changing so now people like to buy technology devices for leveraging the benefits of new technologies coming into existence. We have already geared-up and working with a very positive approach. Now we are looking forward to boosting our revenue and improve our sales figure. With the help of our channel partners, we foresee good outcomes

from this festive quarter and are ready to serve our customers with industry-leading technology products at an affordable price range.”

The last quarter of the year always remains the most exciting quarter among all and it provides the push towards achieving set target by year end. In the words of JOHN DONG, DIRECTOR, TENDA INDIA & SAARC, “Its 90 days of electrifying happy moments, Indian Festival season has always been a business carnival for us both in eCommerce and general trade. During festival season customers spend more and on the other hand, it’s also our responsibility to offer more. The festive season is not about only revenue acquisition about also getting engage with customers. As a brand, it’s our duty to understand & meet customer’s acceptation and become a part of celebration. Winning hearts of your customers is the biggest opportunity during festival season.”

Being a leading tech brand in the industry, MSI works so aggressively and pamper its customers with reliable products. Speaking over their preparations to delight the customers and market plans, SHIVANGI BHANDAURIA, MARKETING SPECIALIST, MSI INDIA NB said, “Diwali- the festival of lights, warmth, and gifts holds a significant place in the hearts of every Indian.

It’s time to pamper your loved ones and make them feel special.

MSI believes in making our customers feel special in every way possible & Diwali sale becomes the perfect opportunity. To fulfill the consumer on both online and offline, we have different plans. We engage 200% with etailers during the festive offer to provide maximum benefit to our consumers.”

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COVER STORY

The brands are showing much grit and expecting good business in the coming days despite buzz around slowdown. According to MUKESH CHAUDHARY, COUNTRY HEAD, INDIA & SAARC, RAPOO, “The market is slowly reviving and has shown positive signs.

Overall the business opportunities for this festive season are also improving.

As far as Rapoo’s business is concern, it has not been affected much due to the slowdown. We are expecting one of the best festive seasons this year. We have made some exclusive launches for this festive season and we expect great time ahead.”

MEENU JAIN, COUNTRY MANAGER, COOLER MASTER commented, “Indian buying scenario is predominantly based on emotions, festive season acts like a boost to a brands sales numbers. One side where brands are looking forward to boosting the sales figures, customers are also waiting for offers and new launches during this time.

Many a time customers wait for this period to encash the discounts which brands offer.

Brands start preparing in advance to cater to the rise in demand and ensure enough stocks are kept.”

With the government’s push on Digital India, the trade is relentlessly shifting on to online platforms. “Like understood, Ambrane has a very strong hold with Online Medium. In sync with the same, the several Online Sales Event, across the biggest eCommerce portals, has pumped the several 16

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added business opportunities for us. We are currently among the Top-selling Power Bank brands in India. The festive season has already begun for us, and it has overall been very positive till now. Discounts & offers have played a very vital role for our entire business opportunities” said ASHOK RAJPAL, MANAGING DIRECTOR, AMBRANE. “A holiday season is an inclusive opportunity, no matter which one you are celebrating. For us a great way that we believe is by sweetening the deal and showing that we are not just cutting prices but also celebrating a holiday by giving our customers a gift” said MANOJ KUMAR PANSARI, CHAIRMAN & MANAGING DIRECTOR, ASTRUM INDIA. “Incorporating a little bit of holiday cheers into the marketing strategies during these festive months makes us more relatable and memorable to our customers and audience.

Our team makes sure that we aren't missing the best opportunity to connect more authentically with customers during the festival season. Astrum always tries to make customers feel that we're celebrating with them.”

As the excitement brews for the Indian festivities, Canon India has announced several offers and initiatives across the country, to add fervor to the celebrations.

KAZUTADA KOBAYASHI, PRESIDENT AND CEO, CANON INDIA said, “As one of the leading imaging brands in the country, we have been playing an instrumental role in enabling our customers to create memories that last a lifetime. Festivals are special occasions which bring about such memorable moments and through our pan-India

initiatives and customized offers we want to give our customers more reasons to rejoice during this season. With customer delight as our core resolve, we hope our customers make the most of this occasion and avail the festive benefits on their favorite Canon products.”

HIMANSHU JAIN, CEO, ANT AUDIO says, “Ant Audio is a strong market player in the audio product segment and caters to a wide audience across the industry.

Commenting on the festive season opportunities, Festive season is the best time for sale and to broadcast our wide range of products at unbelievable prices. It provides a great opportunity for e-commerce customers and sellers to engage in a shopping spree and explore an array of exciting and amazing audio products available on various platforms across the market.”

DEVENDRA KAMTEKAR, CEO, DIGISOL SYSTEMS said, “Festive season is here and we see massive opportunities during this time of the year. Thus, we have introduced multiple schemes that will help our key stakeholders and partners to celebrate this festive season with increased fervour.

Digisol has introduced below schemes for the festive season”: 1. Digisol's SI Festive Scheme is here for all System Integrators to win a trip to Thailand on buying DIGISOL Structured cabling and Active products! Last day to register for the Digisol SI Festive Scheme FY19-20 is 30th Oct 2019. Link: www.digisol.com/sischeme 2. After grand launch of one of a kind Enterprise cabling range under DIGISOL ConvergeX, Digisol proudly presents another scheme for System Integrators to win a trip www.digitalterminal.in

COVER STORY

to the new trending destination- Azerbaijan on buying DIGISOL ConvergeX solutions. Link: www.digisol.com/convergexlaunchscheme.

3. DIGISOL Cash Karo App is another gift to our Electrician partners for their loyalty towards DIGISOL products! Electricians can scan QR codes on product packaging and win cash! More details on cashkaro.digisol.com Devendra Kamtekar further added, “We hope that these schemes and the newly launched ConvergeX products will usher this joyous occasion for all our partners.”

This festive season, Kodak see great opportunities in terms of growth. “The last 4-5months were slow as customers were avoiding purchase, so there is no better time than the festive season to purchase the television at an amazing price” said AVNEET SINGH MARWAH, DIRECTOR AND CEO, SUPER PLASTRONICS PVT. LTD, a Kodak brand Licensee.

“Therefore, Kodak gave the best pricing and some amazing offers both online and offline.

We were live on both Flipkart and Amazon and in Metro Cash & Carry, More (Aditya Birla Group. Ltd) and Reliance Digital. We did some killer flagship deals, i.e. our 32 inches smart TV (Awarded the most affordable television) was for Rs 8,999/- which was the best pricing in the country for a 32-inch smart TV. We have seen a great spike during the ongoing festive season and the sales have been good so far. After two quarters being very slow, the buying trend has gone up again and I think this has picked up even the sentiments have improved, and we wish to see this spike go on till December.”

MANOJ JAIN, DIRECTOR, MICROTEK INTERNATIONAL PVT. LTD. added “Our products are not related to the festive season as such, but our sales are almost same in this season www.digitalterminal.in

as power backup has become a necessity now, anyhow some boost always comes in sales during the festive season and we are expecting the same.”

“Sony has always strived to bring the best in class technology and premium experience to customers in India. In this festive season, we have announced the most cutting-edge products bundled with unique consumer promotion offers and easy finance schemes that will resonate with our customers. We are confident that our focussed strategy, robust marketing initiatives and competitive pricing will enable us to enhance marketshare and further solidify our position as a market leader in consumer durable industry” stated SUNIL NAYYAR, MANAGING DIRECTOR, SONY INDIA. “The OND quarter packed with a lot of festivities is always a boon for IT channel. I think the festivities will bring a lot of cheer to the consumer and a big opportunity for both online and offline channel partners” said RAJESH GOENKA, DIRECTOR, SALES & MARKETING, RP TECH INDIA. “We have seen the surge in demand, especially for consumer lifestyle products d u r i n g online sale bonanza both on E-Commerce portals such as Flipkart and Amazon. Also, with GST billing, the pricing and MOP have become more transparent resulting in improved channel confidence for the market. This is just the beginning and as the market picks around the Dipawali time, we expect good business during the festive season. Festivities coupled with lower interest cost and very aggressive EMI offers are also triggering the consumer demand, which is a good sign for channel partners.”

“We are quite positive for the business

opportunities that this festive season brings along with a shift in consumer spending pattern. The market picks momentum during the festive season and it provides lots of opportunities to boost the sales figure and strengthen the market share.

Consumers spend a lot in this season so there are enough opportunities to grow” concluded ATUL H MEHTA, CHAIRMAN & MANAGING DIRECTOR, COMPUAGE. PRODUCT PLACEMENT The happiness in the festive season increases many folds when you gift something special to your loved ones. “Technology often plays a crucial role in enabling people to partake in the festivities, despite physical distances.

Keeping in mind the spirit of the festivity, Dell recognizes that consumers take to gifting and new purchases to add to their celebration. With that understanding, we hope to make this festive season more memorable and inclusive by inspiring customers to bring home the gift of technology” said Anand Subramanya. “This year, Dell launched its largest consumer and gaming PC portfolio comprising of notebooks and All-In-Ones (AIOs) across XPS, Inspiron, Alienware and Dell G Series. The new range reiterated our commitment towards driving innovation fuelled by greater aspirations for what technology can simplify and amplify in the lives of users. Starting with our acclaimed, premiere XPS line and throughout our mainstream Inspiron and gaming brands, Dell devices have aimed to create a harmonious balance of both experience and design, taking innovation to a new level with precise attention to meaningful details and flawless execution.”

Anand Subramanya further added, “Dell’s new portfolio also included new and innovative features like Intel Dynamic Tuning, Thunderbolt 3, Wi-Fi 6, Iris Plus Graphics of Intel 10th Gen products. Dell’s expansive range of products offer something unique for user of each kind, be it students, youth, professionals, or parents – and the festive season is the perfect occasion to use technology to come closer with loved ones, OCTOBER 2019 I

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near and far.”

largest selection of laptops and gadgets.”

“The Festive season is the time for spreading good cheer among family, friends and wellwishers, and in a broader level it is the time to reinforce bonds that matter by exchanging gifts that are well thought out. At Kingston as well, we believe that an appropriate gift can say it better than a thousand words, and we provide our customers with a consistent roll-out of innovative technologies, that would set standards in terms of quality and reliability. To add cheer to our audiences, we have in fact launched a slew of new products in India. These include Gaming peripherals like Cloud Alpha S headset and Alloy Origins keyboard, High quality memory like the HyperX Fury DDR4 RGB and even the Value-priced storage like Kingston A2000 SSD which delivers read/write speeds of up to 2,200/2,000MB/s” commented Vishal Parekh.

“In the last quarter of year, we are looking at an increased sale of our versatile range of Mini PCs. Our Mini PCs come equipped with brilliant features and provide an immersive user experience that allows users to do multitasking. Our LIVA Mini PC range is among the top product line that meets all the requirements of our large customer base across India. Also with our industrybest service support network, we always look forward to helping our customers with best-ever support” added Rajshekhar Bhatt.

“At ECS, we believe that our customers are the king and we strive to provide them with the reliable and quality product that suits to their demand. Therefore, this festive season brings joy among your family, friends, and well-wishers by gifting them a Mini PC which will become a good companion for them in their working hours.”

Mukesh Chaudhary stated, “We have successfully benchmarked several products in the Market, some of the key bestseller includes; 8000 Wireless Keyboard and Mouse, A100 Bluetooth Mini Speaker, etc. In terms of the festive season, like mentioned above, we have done festive launches for both Gaming and Non-Gaming category. The recently launched includes VH510 Gaming headset with LED backlight & M100 multimode silent mouse. Overall Gaming shall be one of the strongest areas of our operation.”

During festive season, we see increase in demand for various products in the market and brands are all set to cater this demand.

Meenu Jain commented, “We are looking at an increased demand in all our star SKU`s in gaming cases and PSUs`. Infact apart from these in-demand models, we can also see a rise in demand for our recently launched gaming case, K501L RGB and the world’s lightest gaming mouse MM710. The K501L RGB comes with preinstalled front RGB fan, side transparent panel and has ample space inside for all components which makes it user choice in the budget segment. Also, for the MM710, our partners and fellow gamers were already excited before the launch and had pre-booked it as well. Demand for MWE series PSU is also picking up. The MWE series comes Gold / Bronze/ White rating in wattage range from 450W to 750W. The latest White series comes with the Silent Mode feature.

The fan does not start before the threshold load enabling Silent Operation. The PSU also comes with ‘Flat Cables’, which help in better cable management and routing.”

“MSI is a pioneer when it comes to the gaming industry and has set a benchmark for its product. Our customers wait year round for these festive offers and we too go all out.

For the entry-level models, we give a festive offer to make more people join the gaming community & for all high-end models, we provide exclusive bundles. For our creator series, we have special discounts along with some bundle offers” concluded Shivangi Bhandauria.

Chandrahas Panigrahi said, “The festive season is the largest buying occasion for all consumers and our partners are betting big on it. It is during this time that consumers typically look forward to upgrading their gadgets and accessories. In preparation for this, Acer has added more than 20 products this year including refreshes to offer the 18

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“The legacy of being No. 1 in Power Banks, continues even in this season. For the festive period, we have an aggressive push towards our new launches, which includes PP-11, PP150, and PP-20 Lithium Polymer PB, 10000mAH to 20000mAh. Our 10000mAh power Banks have been the most preferred.

Another major addition to the festive spirit has been the diversification to the Personal Care Segment. Our Personal care segment has brought a new range of Grooming Kit and Trimmers. It's another lifestyle addition at Ambrane” stated Ashok Rajpal.

Being a prominent name in the audio segment, Astrum offers a wide range of innovative products to Indian customers.

Manoj Kumar Pansari, Astrum India said, “We are currently focusing on our new range of ‘Made in India’ products, which will be covering all categories. Firstly we will be launching the products in audio followed by the mobility segment.”

Commenting on their product strategy during the OND quarter, Devendra Kamtekar said, “We are focusing on our newly launched ConvergeX series of products which are designed to support the high-performance needs of the present and next-generation data communications services, applications and technologies like 5G, IoT, Wi-Fi 6, Cloud, AI, etc. This series consists of Industrial Field Plugs, LIUs, Solderless Keystones, Patch Panels, Fiber, and FTTH. We want enterprises to get ready for the future and boost productivity by using structured cabling solutions that would help them to keep pace with future technologies this Diwali.”

The LED TVs becoming the first choice of customers and a big part of customers are shifting from traditional TV to feature-rich smart LED TVs. Briefing about their potential products for this festive season, Avneet Singh commented, “We are looking to push our Smart and 4K Television range. We have seen that our 55 (4K), 50 (4K) & 43 (4K) have all seen a great spike and the growth of a bigger screen is more than 30 % this time.

Within 2-3 days Kodak large screen TVs were sold out and, in the future, as well, we will be targeting large screens with better technologies.”

“Honestly speaking our products are always on Automatic-Sale mode and I can proudly say that Tenda products are the customer’s first choice. Being specific due to technological advancement consumers are gradually shifting from single band to dual band so Tenda AC routers and Mesh wireless routers are among our top preferences” www.digitalterminal.in

COVER STORY

concluded John Dong.

MARKETING PLANS TO BOOST BUSINESS

Himanshu Jain added, “For this festive season, we are highlighting our extensive range of products including headphones, earphones, speakers, charging and data cables at the most affordable price range.

Ant Audio Treble X SB560, Ammo, Wave Sports 480, Wave Sports TWS 700, the newly launched Pulse Series wired earphones along with Mobile Charging and Data Cables are the top highlights for the season.”

As most of the festivals come In the OND quarter, Companies plan to reach to the maximum number of customers and delight them by offering innovative products.

Briefing about their marketing plans for the festive season, Manoj Kumar Pansari, said “We are aiming to make people “Experience the Difference”. We at Astrum are working on the visibility of the brand so that the customer will reach earlier to search and get the details of products. Also, as a channelfriendly company, we are building a strong channel network and expanding the scope with our channel partners. As that has always been our belief. Similarly, we consider our channel partners as a key part of Astrum, as they are the constant allies to our brand image.”

“Through our campaign ‘Do Great with Canon’, we aim to promote our range of EOS DSLRS and inspire more people to nurture their love for photography. Additionally, our complete input to output solutions aim to foster a culture of printing and encourage users to frame the captured memories” said C Sukumaran. “Through our ‘Be Smart Print Smart’ offers, we want to make printing an enjoyable affair for consumers.”

The organization has also announced a ‘BE SMART PRINT SMART’ offer through which customers will get a Timex wristwatch free on purchase of the PIXMA G 2010 & PIXMA G 3010, Canon’s highest selling models in the inkjet category.”

Microtek has been a big market player in power product segment and this Diwali Microtek is focusing to keep its customers happy with its quality products. Manoj Jain, added, “We will be focussing on stabilizers as white goods sales pick up during Diwali festival.”

Rajesh Goenka stated, “This quarter the business is more consumer-centric and less of Enterprise/Corporate. So, we are heavily focusing on Lifestyle products such as Fitness Gadgets, Mobile/Computer Accessories along with Laptops, Notebooks, Peripherals, and Components.”

“This season usually brings surge for the demand of Consumer IT products such as Laptops, Phones, Accessories and more.

Being a leader in the distribution business, we always stay ahead in offering excellent products from all leading tech brands. We foresee a good business in the coming days as our product range meets every user’s requirement” said Atul H Mehta.

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For Dell, the Festive Season is the time when they work closely with partners and appeal to the masses to avail attractive offers on products as well ensures availability of easy financing schemes. They put lot of efforts and investment in advertisements and certain activation programs to reach large customer base across India. Dell has been a pioneer of selling directly through dell.com and they are looking at growing and driving that business significantly. Their marketing spends will see an upward shift going forward. Anand Subramanya says, “We recognize our partner network as an important growth engine to gain greater reach and customer access in the Indian market, working to attain a three-fold objective - Stronger commitment, faster response time, and overall growth for the partners. As part of our efforts to build positivity in the channel this festive season, and reinforce our thought leadership in gaming, we are doing a unique activation called 'Gaming Days' at Reliance Digital and Croma. This activation will be hosted by Professional Gamer Ankit Panth from Team Brutality, a leading esports organisation, and will cover different aspects of gaming where we`ll promote new products, provide onspot offers and do on-ground engagement.”

Anand Subramanya further added, “To keep up with the market pulse, we carried out our channel outreach program “Halla Bol” along with Tier 2 Round table meets covering 16 cities and 1000+ partners. The cross-

function teams interacted with partners while taking their feedback on business, demonstrating a new portfolio and extending wishes for the festive season. We also recognized our partners for their contribution to Dell’s business growth through rewards & recognitions.”

“Our consumers have a lot to look forward to during this festive season. We engage in all prominent e-tailer platforms to provide maximum benefits to our consumers. Our main aim is to make our products easily accessible and by the end of 2020 have 18 more exclusive gaming zones across the country. In order to enhance the in-shop experience, we quarterly revise our shop regulation to ensure the latest information about the brand and the product reaches our customers. For our partners, routinely tech training is provided in order to make sure they understand the benefit of our product and deliver the correct information to our customers. Also to support our dealers we keep hosting gaming events to help increase awareness about the shop & increase sales figures” concluded Shivangi Bhandauria.

“To grow at a rapid pace in this festive season, we have lots of plans which are already in use. We have excellent market strategies to monetize the existing growth opportunities and find the newer ones also.

We have an excellent set of products that would help us reach potential customers. The channel partners are very important if you wish to sustain the business in competitive markets like India. Our channel partners are very proficient and they better know what to do in order to bring good results” added Rajshekhar Bhatt. “To tap the hidden opportunities, we have rolled out certain channel schemes and working with more aggression. We take pride in working closely with our partners and helping them with all possible support that requires to set-up a loyal customer base. We regularly provide training and marketing tools to our channel partners to create new growth avenues. Also to keep engaging our large set of customers, we are actively focusing on social media strategy and applying the right approach.”

Meenu Jain commented, “A lot of brands go all out in offering the discounts and pushing deal thru. While these are important to push OCTOBER 2019 I

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the brand amongst consumers, it a more important to target your right audience. Along with Channel, social media is where most of our TG is and hence active retargeting them both is important. We are focusing on getting the basics right. We already have a customer base and since there are new products lined up, our main plan is to make these available for end customers.”

channel partners to develop a profitable & sustainable business by providing them training, specialization, business planning and marketing tools. With most of our strategies and partner engagement activities, we try to ensure that the customer sits right at the center of benefits. And we have worked backward with the sales partners on creating a win-win situation.”

Himanshu Jain added, “Marketing plans for this festival season is to target our audience with attractive offers at lucrative prices both for online e-commerce as well as our offline partners. In terms of marketing, we are going to cover the major online traffic via B2B, B2C, ATL, BTL, Google Ads, AMS, and Social Media activities with a focus on increasing sales along with the overall customer experience.”

“In terms of marketing, we are focused on digital as our potential buyers and Smart Tv buyers are online. Our target customers are those whose intent of buying television is high and through this, we have seen a great spike. This time we have explored some more digital marketing tools, some of them have worked well for us. Apart from that, we did an all India campaign where I visited Calcutta, Mumbai, Bangalore, Chennai, Indore &Hyderabad. We also did a PR event and did interaction with some of the nation's best media, which gave us a huge opportunity for branding. I feel like whenever we target tier 2 and tier 3 cities the people living there are still not aware that TV prices have gone down and we have been successful in getting the eyeballs of the customers which has helped with the growing search for the brand. In future also we will continue to do a lot of these marketing and PR activities” concluded Avneet Singh.

Mukesh Chaudhary added, “We have streamlined both Marketing as well as consumer-centric plans, for the season. With the changing preferences, we have brought focus on both price points and Technology, and have worked on building signature Rapoo Technology. We are overall working to meet the increasing demand for Rapoo and Vpro products with the latest innovations in our product portfolio and improved channel partners network. For the consumer, we have created consumer-driven marketing plans such as coupons, scratch & win offers, price discount and freebies, etc. For partners, we have already rolled out the channel scheme, Retail activation, Diwali Partner Meet etc.”

Sharing about their channel plans this festive season, Manoj Jain, said, “We mainly work on dealer incentive schemes which vary from area to area as per the region's requirements.”

“Our customers have had the best deals viz., pricing and quality, especially during the festive season, and leading stores continue to offer the full range of Kingston and HyperX products with ‘never-seen-before’ deals.

As mentioned earlier, we even strategically launched a lot of products for India’s festive period” said Vishal Parekh. “We consider that channel partners are major pillars of our growth and we owe much of our success to them. We work closely with our distribution and they are the first to receive information of our product news, prices and availability.

We introduce schemes for partners for festivals and have got good feedback on these. We have always worked with our

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“For consumers, we have partnered with various e-commerce platforms where various festival offers and sales have already kicked in, along with the push on our own Website. For partners, we have rolled out some Cashback offers, innovative Channel scheme boosting them. Our plans, are well set and already in rolling” stated Ashok Rajpal.

In today’s time, you can’t survive in the market if you do not have special schemes for special occasions. The festive season is a phase where customers expect to get special offers from the brand. Speaking on such plans for the festive season, John Dong said, “Apart from the range of adorable products we have a lot to offer for our customers and channel partners. We have already enrolled special discounts, festival gifts, trade incentives, travel schemes, trade scheme and many more.”

To target the spirit of the festive season, Canon India has launched its new brand campaign called “DO GREAT WITH CANON”.

Through this campaign, Canon encourages its consumers ‘to explore the possibility of taking great images out of ordinary everyday moments’ with Canon DSLRs. C Sukumaran said “As a brand which has been a part of all the special moments of the consumers, we are all prepped to add more reasons for the customers to celebrate and rejoice. This festive season, we want the consumers to capture all those simple moments, yet make them look special through great photography.” Along with the festive offers, the organization has also announced dedicated nationwide initiatives and activities to engage with customers during this season.”

Reacting on the challenges for distribution companies in the festive season, Rajesh Goenka said, “In my opinion credit limit and availability of finance with partners are the key challenge for distribution business during the OND quarter.”

Atul H Mehta said, “The Festive season brings along the boost in sales with a possible liquidity crunch, which is the key challenge in the trade fraternity.”

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SMARTPHONE - JUST IN

XIAOMI BOOSTS REDMI NOTE SERIES WITH LAUNCH OF REDMI NOTE 8 AND 8 PRO Xiaomi announced the much-awaited Redmi Note 8 series of smartphones along with MIUI 11. With a powerful 64MP quad camera setup paired with an equally capable chipset, Redmi Note 8 Pro is an absolute beast. The camera setup extends to the front with a 20MP selfie shooter.

With a refreshed Aura Design featuring an exquisite Gamma Green colour and dual Corning® Gorilla® Glass 5, Redmi Note 8 Pro is a rare combination of a beautiful, ergonomic design with beastly insides. A full HD+ 16.5 cm (6.53) Dot Notch display with a 19.5:9 aspect ratio headlines the front with thin bezels across all sides.

Helio G90T features a 6+2 architecture comprising of six ARM Cortex-A-55 cores, clocked up to 2.0GHz, while two Cortex-A76 cores clocked 2.05GHz ensure the heavy lifting is done without breaking a sweat. This is paired with a quad-core Mali G76 GPU clocked at a mighty 800MHz to ensure gaming performance that sets new benchmarks in this segment.

Paired with up to 8GB of LPDDR4X RAM, Redmi Note 8 Pro makes for a formidable gaming smartphone.

For the first time ever, the Redmi Note series features a camera array consisting of four cameras. This includes a 64MP main camera, an ultra-wide angle lens with a 120-degree field of view, a depth sensor and a macro lens that allows you to go as close as 2cm to the subject, for photos as well as videos.

As the first 64MP smartphone in the world, Redmi Note 8 Pro makes use of sophisticated i m a g i n g technology to ensure pictures are captured in a sharp, detailed (L-R) Anuj Sharma - CMO, Xiaomi, Manu Kumar Jain- VP, Xiaomi and extremely India, Murali krishnan - COO, Xiaomi India, Sumit Sonal - Leadcolour-accurate Product Marketing, Xiaomi manner. In low light, Redmi 90% screen-to-body ratio. Redmi Note 8 is a Note 8 Pro’s main camera automatically triggers Super photography powerhouse, sporting a quad Pixel, thereby combining information from four camera setup on the rear. Its 48MP ultra highpixels into one, giving users 16MP shots with resolution primary camera features a ½-inch sensor with an f/1.79 aperture and 79.4° field incredible details.

Addressing user feedback, Redmi Note 8 Pro of view. Meanwhile, its 8MP ultra-wide camera features a larger capacity 4500 mAh battery, but with 120° field of view, 2MP macro lens, also comes with support for 18W fast charging and 2MP depth sensor join forces to capture over USB Type-C out of the box. What’s more, stunning images at any distance. users will be able to take advantage of 18W On the front, Redmi Note 8 boasts a 13MP fast charging right out of the box. selfie camera with an f/2.0 aperture and builtRedmi Note 8 is an all-round upgrade on the in AI technology that helps users take a perfect very popular Redmi Note 7S, with a 48MP selfie, every time. Qualcomm’s Snapdragon quad camera set up. Equipped with a 6.3” Dot 665 mobile platform offers great performance Notch Display with Aura Fluid Design, Redmi while maintaining power efficiency, backed by Note 8 offers an incredibly immersive FHD+ a 4000mAh battery with 18W charging over visual experience that achieves an impressive Type-C out of the box.

COOLPAD INTRODUCES COOL 5 SMARTPHONE WITH DUAL REAR CAMERA Building on the stellar success of the groundbreaking Cool 3 Plus, Coolpad launches Cool 5 – a stunning smartphone that is a cut above the rest! The Cool 5 smartphone will be available at a price of Rs. 7999/- only.

Coolpad’s latest smartphone features a large 6.22’ HD+ 19:9 Dewdrop display with full lamination, multi-touch, 2.5D Glass. It runs on a powerful Helio MT6762, Octa Core 2.0 GHz platform. Created for immersive, uninterrupted usage, Cool 5 comes with an exceptional 4000 mAh battery, 4GB RAM and 64GB ROM. It is equipped with a 16-megapixel front camera and Dual setup of 13+2 megapixel back camera. Coolpad has also focused on creating a visually stunning smartphone for the Indian

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youth. Cool 5 comes in Gradient blue, Gradient Gold and Midnight Blue. It will also feature a sturdy injection mold, Al-Ti alloy front cover and a vacuum plating battery cover.

Cool 5 features a large 6.22’ HD+ 19:9 Dewdrop display with full lamination, multi-touch, 2.5D Glass. Dewdrop display with full lamination, multi-touch, 2.5D Glass. It runs on a powerful Helio MT6762, Octa Core 2.0 GHz platform.

True to Coolpad’s customer and innovationcentric ideologies, Cool 5 comes equipped with notable auxiliary features including 3.5mm jack, FM, Bluetooth, Wi-Fi, GPS, and T-Flash.

Weighing in at 145g, it makes for a lightweight, portable and highly convenient smartphone.

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REALLY HOT

HyperX Cloud Alpha S Gaming Headset HyperX, the gaming division of Kingston Technology Company, Inc. announced the launch of HyperX Cloud Alpha S gaming headset in India. The new addition to HyperX’s gaming headset lineup features custom-tuned HyperX virtual 7.1 surround sound1 and bass adjustment sliders for three levels of bass fine-tuning providing listeners with a richer audio gaming experience. The Cloud Alpha S headset will be available in India through e-tail and retail outlets at an MRP of 13,200/-. The Cloud Alpha S offers the design and sound quality features found in the HyperX Cloud Alpha including dual chamber technology that separates bass frequencies from the mids and highs for more accurate audio. The custom-tuned HyperX virtual 7.1 surround sound with an advanced audio control mixer feature enables surround sound and the ability to adjust the mix between game and chat audio. The headset also comes equipped with a detachable noise cancellation microphone, braided cable, spare set of fabric ear cushions and travel bag.

Gigabyte X299X Series Motherboards GIGABYTE TECHNOLOGY Co. Ltd launched the X299X Series Motherboards based on the newly upgraded X299 chipset. With up to a 16-phase digital power design, GIGABYTE X299X motherboards raise the bar for performance on enthusiast grade Intel® Core™ X processors. Coupled with an 8-DIMM Quad Channel DDR4 design with up to 256GB memory support, the motherboards enable users to easily handle memory intensive tasks such as file conversion, video editing, and more. The new X299X stack features a trio of high-end models, the X299X DESIGNARE 10G, X299 AORUS XTREME WATERFORCE, and the X299X AORUS MASTER, presenting users the most advanced tools for content creation, 3D modeling, audio/visual editing, and projects that require large-scale system resources, while also scratching that gaming itch for users who want to kick back and relax. The GIGABYTE X299X lineup stands out with all-new power designs, thermal solutions, ultra-efficient data transmission for storage devices, and workstation graphics card certification.

Tenda AC10 Smart Dual-Band Gigabit Wi-Fi Router Tenda brings in AC10 Smart Dual-Band Gigabit Wi-Fi Router to provide secure, reliable and blazing fast Wi-Fi speed. AC10 provides a dual-band wireless speed of 1167 Mbps which is 3 times higher than wireless 11N speed ensuring stable online gaming and 4K video streaming. Tenda AC10 is equipped with MU-MIMO and Beamforming+ Technology features which helps you to get unrivalled coverage and stable performance. MU-MIMO Technology ensures a stable wireless connection and increases the quality of connected clients and data processing while Beamforming Technology boosts range for 802.11ac wave2 Wi-Fi devices. For delivering enhanced gaming and streaming experience, AC10 comes with 4 external Omni-directional antennas as well as 4-gigabit ports for faster and wider internet connection eliminating any Wi-Fi dead zones in the area. Apart from connectivity, Tenda AC10 comes with enhanced smart management and security features which help in managing networks easily and from anywhere. Its Smart Wi-Fi Schedule feature can turn on/off your Wi-Fi automatically.

MSI MEG X570 UNIFY Motherboard MSI introduce the new MEG X570 UNIFY motherboard into gaming market. Belonging to the top gaming segment MEG series, MEG X570 UNIFY is the brand new premium product with modest and pure black design, emphasizing on the true value of the motherboard instead of fancy LED decoration.

By eliminating all the redundant RGB LED from the motherboard and adopting the UV black printing, the heatsink shows the gleam and the shining reflection of the dragon to symbolize a mysterious and high quality image. For MEG X570 UNIFY motherboard, MSI put great efforts on those essential parts concerned by those enthusiast gamers, enhancing not only the thermal but also power solution to run with the AMD 3rd Gen Ryzen processors. Emphasizing the ultimate performance, MEG X570 UNIFY also brings astonishing overclocking records to enthusiast gamers. With AMD Ryzen 9 3900X processor, it is an incredible result to push CPU frequency to 5857 MHz, which is by far the top 1 of all records.

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ENTERPRISE FOCUS

CISCO in Partnership with Value Point Opens Cyber Security Experience Center in Bengaluru Value Point Systems announced the launch of a state-of-the-art Cyber Security Experience Centre (CSEC) powered

by Cisco in Bengaluru.

The new experience center inaugurated by Sameer Garde, President, Cisco India & SAARC, will be showcasing Cisco solutions and allied managed services that enable Value Point customers to build and manage cyber security platforms specific to their business requirements. CSEC will further highlight simulated real-time scenarios specific to various verticals or customers, and also enable its customers to get both advanced and hands-on understanding of the entire gamut of Cisco’s security solutions. Today, with the increasing volume, frequency, complexity, severity and impact of cyber-attacks across networks, applications and endpoints, the cyber security market is growing exponentially across the globe. Organizations are gearing up to adopt best practices to address advanced cyber threats and vulnerabilities.

CSEC exhibits use cases on Network Visibility & Security, Optimal Security over Digital Network, and secured enhanced protection across entities in the enterprise, banking and retail/e-commerce verticals.

Arcserve Signs Strategic Alliance with Sophos to Offer Protection Against Cyberattacks

Arcserve, LLC announced a global alliance with Sophos to provide organizations with dedicated protection for backed up data against cyberthreats. Through this collaboration, organizations can now employ the only market solution that integrates anti-ransomware and other threat prevention technologies, such as deep learning AI for both known and unknown malware, and award-winning disaster recovery and high availability capabilities for prevention against data loss. Together, the new solution delivers a multi-layered approach to prevent, protect, and immunize backup data from cyber-attacks. The joint solution will be delivered via Arcserve’s award-winning Appliance Series, the only turnkey self-contained appliances for disaster recovery and application availability. Powered by Arcserve Unified Data Protection (UDP), the Arcserve Appliance Series combines flash-accelerated deduplicated storage, robust server processing, and high-speed networking with highly redundant hardware and cloud services. Arcserve Appliances will integrate Sophos Intercept X Advanced for Server, award-winning endpoint protection with artificial intelligence, to deliver a comprehensive protectin-depth approach to accelerate data, system and application resiliency.

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Dell Technologies Introduces Next-Gen Data Protection Solutions

Dell Technologies is introducing PowerProtect DD Series Appliances, the next- generation of its Data Domain protection storage appliances, enabling organizations to protect, manage and recover data at scale across diverse environments. In addition, Dell Technologies is announcing new enhancements to Dell EMC Cyber Recovery, now Dell EMC PowerProtect Cyber Recovery, and to Dell EMC PowerProtect Software that will provide customers with cyber resiliency and support for workloads on PowerProtect DD Series Appliances. Today’s businesses are experiencing an overwhelming increase in the amount of data they create and retain.

According to the Dell EMC Global Data Protection Index, in Asia Pacific & Japan, organizations on an average managed 8.13 petabytes of data in 2018, a 384% increase compared to the data managed in 2016. With PowerProtect DD Series Appliances, customers can equip themselves with a solution that supports their growing data needs, has the ability to quickly restore their systems in times of disruption and fosters business value and innovation through a secure path to existing data sets.

Ericsson and Qualcomm Successfully Completes First 5G Video Call in India

Ericsson and Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated completed the first ever live 5G video call in India using 28 GHz spectrum. The call was made at the India Mobile Congress 2019.

The demonstration was done using a smartphone based on the Snapdragon 855 Mobile Platform with Snapdragon X50 5G Modem-RF System and Ericsson’s 5G platform including 5G NR radio, RAN Compute products and 5G Evolved Packet Core, set up at the IMC venue at Aerocity. MillimeterWave (mmWave) 5G networks are commercial in North America and being rolled out in many advanced countries including Japan and Korea, where 28 GHz and 39 GHz spectrum bands are being considered for 5G deployments. For mobile networks, mmWave spectrum will be an important capacity layer for both 4G and 5G. As part of the demonstration, Nunzio Mirtillo Head of Ericsson South East Asia, Oceania and India, made a video call at the Ericsson booth to Rajen Vagadia, Vice President, Qualcomm India Private Limited on site at IMC 2019.

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NEWS BYTE

Kaspersky’s Stephan Neumeier Awarded Canon and McAfee Joins Hand to for Outstanding Leadership at ACES 2019 Protect Businesses from Security Stephan Neumeier, Managing Director for Asia Pacific (APAC) at Kaspersky was awarded the “Outstanding Leaders in Asia” title at this year’s Asia Corporate Excellence & Sustainability Awards (ACES) 2019 on September 20, 2019.

“External recognition by the industry and professional associations such as this award, re-affirms Kaspersky’s commitment to corporate excellence.

Cybersecurity is one of the most talked about issues in recent times due to the rapid proliferation of cyberthreats, and this award will spur us to deliver even better cybersecurity solutions that help our clients and users build up cyberresilience in an age of digital connectivity.

At the same time, I would like to give an honourable mention to our outstanding Kaspersky team as well as our top-notch dedicated Kaspersky partners in APAC. I would not have received the Outstanding Leaders of Asia Award without their support and for that, I am deeply grateful,” said Stephan Neumeier, Managing Director for Asia Pacific at Kaspersky.

Aegis Graham Bell Awards Announced Its Winners in Association with Indian Mobile Congress

Threats

Canon and McAfee announced they have entered into a strategic partnership to provide businesses with embedded protection against malware execution and tampering of firmware and applications running on multifunction devices (MFDs). Through the partnership, McAfee Embedded Control now comes as an additional standard security feature on the third edition of Canon imageRUNNER ADVANCE Generation 3 MFDs, helping businesses strengthen the commonly overlooked endpoint security. “Security is among the top priorities of businesses today as cyber threats continue to develop in sophistication,” said K Bhaskhar, Vice President, Business Imaging Solutions, Canon India. He further added, “Our imageRUNNER ADVANCE MFDs are highly secure by design, but with the ever-evolving cyber security landscape, we strive to bring our customers the latest in security and innovation. We teamed up with McAfee in a strategic partnership to provide our customers with the most up-to-date security, helping them protect their connected devices and valuable data against today's vulnerabilities and tomorrow’s unknown threats.”

Gigabyte Announces Zero Bright Dot Guarantee for AORUS Tactical Gaming Monitors

10th Aegis Graham Bell Awards in association with India Mobile Congress felicitated companies on 15th October 2019 at New Delhi. Ramboll India, Bharti Infratel and C-DOT were announced as winners for the 1st phase of the AGB awards. The award is a joint initiative of Aegis School of Business, Data Science, Cyber security and Telecommunication and India Mobile Congress to recognize innovators and their innovations.

IMC-Aegis Graham Bell Awards aims to promote innovators in the Information and Communication Technology (ICT) and to recognize their outstanding innovations with a vision to make India an innovative hub for rising brilliance and virtuosity. Chief Guest for the award ceremony was Shri Anshu Prakash, Chairman DCC & Secretary (T), Ministry of Communications, Government of India. The event was held jointly by the Department of Telecommunications (DoT) and Cellular Operators Association of India (COAI) and is supported by Indian Governmental departments such as NITI Aayog, Ministry of Health and Family Welfare and Ministry of Electronics & Information Technology. Ramboll India secured the award ‘Telecom Infrastructure’ category for their innovation ‘Hybrid Telecom Tower’, Bharti Infratel bagged the award in ‘Smart city solution’ category for their innovation ‘Bhopal Smart City’ and C-DOT won an award in ‘Innovative telecom product’ category for their innovation ‘C-SAT-FI’.

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GIGABYTE TECHNOLOGY Co. Ltd has announced the Zero Bright Dot Guarantee for all the AORUS tactical gaming monitors, going back to the debut of the World’s First Tactical Gaming Monitor - AD27QD. Users receive a zero bright dot guarantee valid within one year of original purchase. AORUS tactical gaming monitors offer numerous game-assist features and impeccable display quality, along with exclusive Active

Noise Cancelling technology, allowing users to immerse themselves in the game while enjoying high quality audio-visual experience. With AORUS’s Zero Bright Dot Guarantee, users will truly experience the ultimate performance without having to tolerate any defects inflicted on the battlefield. The perfect monitor on hand, combined with AORUS exclusive tactical features: Aim Stabilizer, GameAssist, Customizable Crosshair, AORUS Dashboard and user-friendly OSD Sidekick control, leads users towards victory in the game.

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CHANNEL BUZZ

D-Link Engages Its Pan India CCTV Partners and Installers through Certification Program D-Link in recent times has expanded its focus on surveillance with a host of IP & CCTV offerings.

Making an aggressive pitch with strong emphasis on quality & support, D-Link rolled out 5 years warranty on its CCTV product range early last year. Now company has gone one step ahead and decided to strengthen its ties with CCTV partners & installers pan India. D-Link is conducting a nationwide CCTV Installer Partner program covering A, B & C class cities. So far D-Link has covered more than 25 cities this year and has reached to CCTV installers/ partners present in deeper pockets of the country including Tier 2 & Tier 3.

D-Link CCTV Installer Partner program has been exclusively designed for CCTV Installers, partners, dealers and system integrators. The objective of the program is to engage with existing & new CCTV partners, take them through D-Link CCTV product portfolio, provide in-depth technical training with live demos, and equip them to address the growing market demand efficiently.

“Ever since our foray into CCTV segment, we have received tremendous support from our channel partners & re-seller. Partners in particular have endorsed and propagated D-Link CCTV solution

offerings across the length & breath of the country.” said Mr. Sanket Kulkarni, VP – Channel Sales, D-Link (India) Limited.

IP-Com Successfully Concludes Delhi Partner Summit to Boost Product Awareness Point, Outdoor Coverage AP, MIMO Outdoor Antenna and PoE Switches.

The event concluded successfully as 50+ channel partners and system integrators participated from PAN India. There were several insightful sessions organized by the brand to boost partner’s knowledge and help them grow their business across different verticals.

IP-com recently concluded an informative training program in New Delhi for its channel partners and system integrators at Partner Summit Delhi

edition. IP-com also showcased its top product line at the event including, Enterprise Mesh WiFi System Model EW9, High-Density Ceiling Access

John Dong, Director, Tenda India said, “We see the contribution of our channel partners as a very important factor in the success of IP-com brand in India. The channel partners are an integral part of a business and we at IP-com understand this aspect very well. Thus, we organize such training programs to educate our channel partners and stand with them to provide all possible support.

We have always been a channel-focused brand and believe in working closely with them to build a long-term association.”

RP tech India Hosted Partner Connect Program to Educate Partners on E-Waste Management Committed to its Go Green initiative, RP tech India sensitized over 700 channel partners on e-waste management. As part of its flagship, Partner Connect program, the Company reached out to tier three partners and educated them on its e-waste management efforts.

RP tech India recently concluded a multi-city roadshow in association with Asus and Intel in 15 tier-three cities. The objective of the event series was to connect with partners and educate them on the latest Asus offerings in Notebook and Desktops. Leveraging this unique platform, RP tech India educated the audience on the growing

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concern of e-waste pollution.

“Aim to reach out to 9000+ partners and educate them on e-waste management, RP tech India is running several orientation and awareness programs pan India. “As a leading technology distribution Company in India, it is our mandate to stop the degradation of the environment due to e-waste. The aim of starting these collection points in each of the RP tech India branch is to ensure that we are accessible to end-users. We will leverage the Partner Connect platform in collaboration to our vendor partners

to reach out to a maximum number of partners across India and spread the awareness,” said Mr. Rajesh Goenka, Director, Sales and Marketing, RP tech India.

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CASE STUDY

Jaybee Tech Inc. Sets an Inspiring Success Journey in India and tax for the company. Moreover, the various reports related to cash, stock and tax management available in the software have helped Mr. Shivakumar take critical business decisions confidently. As a business owner, he is now more aware of all the commercial taxes that he is paying. Inventory management and cash flow management have been simplified giving him a 360° view of his business.

With the right ERP software, small and medium enterprises can manage their operations effortlessly and confidently take critical business decisions. The use of technology in managing day-to-day business activities has clearly worked for Mr. Shivakumar and now, by automating his business process, he is able to focus more on boosting his company’s productivity and scalability. It has not only increased productivity by implementing smart solutions that helps in reducing errors but has improve efficiency of the business in all the areas.

Mr. Adith Shivakumar, Owner, Jaybee Tech Inc. Mr. Adith Shivakumar, with an avid interest in machines and its components, started his entrepreneurial journey in 1992 with a loan of INR 6000 from his father to make metal printers for manufactured components. The industry faced a major challenge with marking on metal, a specifically tricky job. They used punches which created a permanent dent on the components but some of the components were hardened, hence, could not be punched. To end these woes, Mr. Shivakumar came up with an innovative and perennial solution of printing on metal.

He was keen on expanding his business to achieve high growth as compared to its past achievements by intensifying its business operations in various aspects, like technological advancement that would be beneficial to the company. With an optimistic approach, he expanded his business by providing solutions to Indians & multinationals to import substitutes with innovative designs for imported machineries and their spares. Basically it focused on developing strategy, mainly emphasising on promoting domestic production to a wider range of machineries.

Initially, he started with moulding hand-held hydraulic mould machines, but he soon realized

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that completely automating the process will greatly benefit his business and soon he switched to injection moulding. Owing to the technological advancement, he has seen his business grow over the years and has witnessed a growth of around 20% in the profit margins. The production has improved from 100 pieces to 1000 pieces a day. Presently, he provides drawings and raw materials to multiple vendors, whom he has personally trained for optimum quality with quantity for his components. Additionally, growth in providing exceptional machinery matters more than the margin. With the training received from Jaybee Tech, these vendors today use automated CNC machinery to make these components.

Today, Jaybee Tech Inc. is well-known in the Indian industrial space. Furthermore, they export their machineries to many Asian and European countries presenting quality solutions for import substitute of spares and machineries for their processes and also supply injection moulded components. Starting from a loan of a few thousands, the current turnover of the company has scaled to a whopping 6.5 Cr and Mr. Shivakumar aims at multiplying it to 15 Cr in the next 3 years. Jaybee Tech is recognized in the industry for innovative ideas, where latest technology is implemented in the process line to upgrade the production quality and quantity.

Along with the functional aspects of the business, Mr. Shivakumar has also automated his daily business operations which has eased his way of managing and running his company. Maintaining his accounting, inventory and compliance needs on Tally.ERP 9 has not only acted as a boon for him and his business but also proved to be beneficial for his accountants and auditors.

Tally solutions, the country’s leading software provider has assisted Jaybee Tech Inc in a larger context by managing accounting, inventory

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RNI No: DELENG/2010/31992 RNI No - DELENG/2010/31992