CHANNEL CONNECT

Over the past few years, the Indian storage solutions market has seen tremendous growth in demand. There has been a steady growth in the adoption of high-quality and robust storage solutions that have propelled the storage solutions market to touch new heights. It shows the amount of data that enterprises are currently generating. They are now holding more data than ever as a result they want to deploy very effective and reliable storage solutions to securely store their data.

Micron is currently one of the leading storage solutions brands in India and provides reliable storage solutions for its large customer base across India. Micron has achieved a fairly good market share in a short span of time and continues to grow in a challenging market scenario. Many other storage solution brands that have been serving this market for a long time but have not been able to take advantage of the opportunities exist in this market. Micron has levelled its growth through its efficient, effective and widely deployed channel network.

DT spoke to one of its major channel partners based out of Mumbai, Maharashtra. Mr. Shailesh Jain, proprietor of Maharaja International said, “We have been associated with Micron for more than 4 years now and we share a deep relationship with the brand as it has enabled us to grow at a greater pace. Our performance has also received a significant boost since we started selling Micron’s products. We are an exclusive partner for Crucial Memory Products and we serve over 600 resellers across India. The demand for crucial SSDs and RAM is commendable and we are seeing good growth in demand day by day. The demand for Micron 240GB SSD is predominantly higher than other SSDs. The demand we get for Micron storage products comes from the assembling and corporate segments. “

“We also sell products from the rest of the brands but the response we get from Micron’s storage products is fantastic. As per me, if we see all storage brands, Micron is on the top with 60% market share. We have seen that Mumbai has always been the major IT market all brands, due to which Micron also pays extra attention to this market. Micron has also been successful in its journey as customers satisfaction level is quite high due to best quality and after-sales service by the brand. We have not seen any large complaints or issues about Micron’s product during my journey with Micron so far. I would also like to appreciate the support which we get from National Distributors RP Tech and Balaji. They have been very supportive and have not let us faced any inventory-related challenges. Despite high demand, both national distributors help in keeping demand and inventory very much balanced,” SAID MR. SHAILESH JAIN. HE FURTHER ADDED, “We do more than 15 crore business with Micron products and our next target is to touch 22 crore revenue within this year. We will definitely achieve this target as demand has increased dramatically in the last one year which has accelerated the pace of our growth. Increased demand is attributed to the best quality products and affordability. Affordability and quality are key factors driving Micron’s growth in India and that is why Micron stands out as a leader. These qualities will help Micron maintain its growth and gain a competitive edge over other players in the market. Micron’s future is extremely bright and we will continue to shape our partnership with Micron.”

Micron Technology announced results for its second quarter of fiscal 2021, which ended March 4, 2021.

FISCAL Q2 2021 HIGHLIGHTS

Revenue of $6.24 billion versus $5.77 billion for the prior quarter and $4.80 billion for the same period last year

GAAP net income of $603 million, or $0.53 per diluted share

Non-GAAP net income of $1.13 billion, or $0.98 per diluted share Operating cash flow of $3.06 billion versus $1.97 billion for the prior quarter and $2.00 billion for the same period last year

“Micron’s strong fiscal Q2 performance reflects rapidly improving market conditions and continued solid execution,” said Micron Technology President and CEO Sanjay Mehrotra. “Our technology leadership in both DRAM and NAND places Micron in an excellent position to capitalize on the secular demand driven by AI and 5G, and to deliver new levels of user experience and innovation across the data center and intelligent edge.”

The new Kaspersky Managed Detection and Response (MDR) service ensures continuous machine learning-driven 24/7 protection while saving IT security teams’ resources for threat analysis, investigation and response. Thanks to two product tiers, Kaspersky MDR is now available not only for large enterprises, but for medium-sized businesses with different levels of IT security maturity and needs. Along with the MDR launch Kaspersky also updates its approach to product portfolios with cybersecurity frameworks. Different frameworks combine various sets of security solutions and services to enable protection from diverse types of threats.

Detecting and responding to sophisticated attacks requires specific expertise, while internal training or hiring additional experts may not always fit into the cybersecurity budget. A lack of resources can lead to untimely responses to incidents and, as a result, increase the losses of the organization. According to a Kaspersky report, for enterprises, the average cost of a data breach rises by more than $400k depending on whether a breach is discovered almost instantly or beyond seven days.

Targeted towards such organizations, Kaspersky Managed Detection and Response provides major benefits of an outsourced security operations center (SOC) and does not require specialized threat hunting and incident analysis skills from internal teams, which can be especially relevant for mid-size businesses. The service is complemented by detection technologies as well as extensive expertise in threat hunting and incident response from professional units including the Global Research & Analysis Team (GReAT).

It is also empowered with AI Analyst that enables automatic alert resolution and allows Kaspersky SOC analysts to concentrate on the most important alerts. The combination of technologies and expertise gives customers protection form threats that evade detection, for example, by mimicking legitimate programs. IT security experts can see the protection status of all assets and threat detections in real time, receive ready-made response recommendations or authorize managed response scenarios.

The service integrates several components. Kaspersky products such as, for example, endpoint protection or EDR, send their telemetry to the Kaspersky Security Network. This telemetry is then analyzed in the internal Kaspersky Security Operations Center using more than 700 constantly updated proprietary TTP-based ‘hunts’ tailored to the customer’s environment along with various detection engines. Since alerts are collected from all endpoints, this allows the system to detect links of one attack chain on various machines.

All detections are further validated and prioritized by Kaspersky’s threat hunting team to ensure a timely response. After investigation, customers receive incident alerts and a comprehensive guide to incident response in the dedicated MDR portal. Response options can then be initiated through an endpoint detection and response (EDR) agent. Customers can also combine MDR with Kaspersky’s Incident Response retainer to completely outsource incident investigation, forensics and elimination.

The Kaspersky MDR Optimum tier enables turnkey protection while Kaspersky MDR Expert allows access to the vendor’s SOC analysts certified and trained with OSCP, GCTI, SANS SEC560, SANS SEC660 for consultation, access to the Kaspersky Threat Intelligence Portal and an API for integration with existing security workflows.

With this launch, Kaspersky also introduces new frameworks to address companies’ needs in terms of threat defense and IT security maturity level. Kaspersky MDR powers each framework enabling an instantly matured IT security function while allowing mature IT security teams to focus on responding to the critical outcomes delivered. adaptive protection against broader threat landscapes targeting customers’ endpoints, mobile devices, cloud infrastructure and servers. This strong foundation will help organizations get value from security investments by preventing threats automatically. Professional help is available whenever customers need it and is delivered as Premium Support and the redesigned portfolio of Professional Services.

Kaspersky Optimum Security framework enhances security against new, unknown and evasive threats by helping medium-sized businesses and smaller enterprises with limited cybersecurity resources to build incident response. The framework provides advanced detection mechanisms with machine learning-based algorithms and a sandbox, as well as enhanced threat visibility, root cause analysis capabilities and a wide array of response actions. The framework also suggests security awareness training programs to help organizations build a cybersafe employee culture.

“Effective threat protection is always a set of measures that must be well coordinated with each other, easy to manage and meet the needs of customers. Frameworks work just like that. Another advantage is that, unlike one specific solution, they offer a cybersecurity roadmap for the company, assuring the transition from one IT security maturity level to another when the time comes. Thus, in the case of MDR, at a more basic level of information security development, a company can receive a fully automated service. And when the expertise of its specialists grows, switch to the expert level and get involved in the threat hunting and investigation,” explains DMITRY ALESHIN, VP, PRODUCT MARKETING AT KASPERSKY.