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Since almost every business and digital marketing agency has a website, almost everyone has an online presence. As a result, you must understand the inner structure of your website to determine whether it’s serving its intended purpose.
You’ll need to know the specifics of what people do when they visit your website, such as how long they stay and which pages they visit. You probably heard about Google Analytics if you have researched the tracking of data on your website. You can track investment returns for online marketing with Google Analytics. You can search and sort your guests with dozens of dimensions like the location from which they came from, the browser they use, and so on. Google Analytics is a Google-free website analysis service that provides you with insights into how users can locate and use your site. Google Products like Ads and Search Console can be integrated seamlessly.
How do you track data from Google Analytics? Google Analytics tracks all its information by a unique tracking code installed on any page on your website. This code is a small snippet of coding language in the viewers’ browsers who visit those pages. This text is a coding language. The Javascript code collects information about user activities on the Google server using a larger JavaScript file. The code tracks information about your visit each time you visit the site. The code also sets an anonymous user information cookie for each visitor’s device. You can use UTM parameters to get more detailed information about the traffic source. These tags are added to the end of your URL to provide more information about your links for Google Analytics, such as which campaign your content is from and which social channel drives the most income.
What is analyzed by Google Analytics?