Importance of Digital Branding while Selling your Products / Services.

Importance of Digital Branding while Selling your Products / Services.

Digital sky 360 May 16 ¡ 3 min read

Internet and digital channels have become hotspot now, Mobile phones are the new TV sets and Social media channels like Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest are the new TV Channels, Newspapers and Magazines of Earlier times.

Google network acts as a Broadcasting Network and so on and so forth. Though increasing traffic on internet and Users spending more time online whether spending time checking their Social media Feeds / Listening music on Gaana OR seeing the video and live channels on YouTube even Reading news on Applications like Times of India / Economic Times and the latest Trend is the Online Entertainment applications like Amazon Prime / Netflix / Mx player / Hotstar, etc.

Whether you would like to watch movies / Read News / even checking social media accounts / Play games in that matter have driven great opportunities to Advertisers and Marketers.

Now due to exponential traffic on the Online Applications and websites, there are wide opportunities available for Branding and Advertising your products / services or even Sell your Products in that matter.

What Does Digital Branding Means?

The term ‘Digital Branding‘ can be a bit confusing. Let’s look at how Wikipedia defines it: “Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.”

What comprises a Digital branding Strategy?

Conceptualization of branding makes an immense difference in online reputation of the company till Conversion in leads and it takes a lot to strategize these branding methods.

If we talk about the major Strategies of Branding Assets than these plays a very important role I.e Website, Social media pages, Google display and Search Ads, content marketing, etc 1.) EXCELLENT DESIGNED ELEMENTS: Branding elements are those points which give identity to the brand / gives recognition to the brand i.e Patent color, Logo, Set of fonts used, Website, Jingle or Corporate video and many more of those factors which give unique Positioning to the company in the online space.

2.) RIGHT CHANNEL MIX: Promoting brand online needs the right channels to spread awareness among your target consumers and generate traffic, Social media and Google display or search network is growing faster and better which in turn generating more opportunities to target the Niche lot of consumers. For example: If your company is in the space of Real estate and your objective is to brand your company in the local market than Advertising Locally brings your ROI much faster as you can advertise on Face book using Geo / Demographic Targeting options OR Using Google’s Ad extensions which can be useful for even generating leads. Also, Local influencers can be used to promote the brand locally and generate engagement among users.

3.) A LONG TERM APPROACH:

Whether its online branding or even offline, A long term approach is highly essential as a constant hammering of Brand display, Content promotions, Social media outrage, Increase in the website traffic all take a long term approach to generate substantial brand equity.

TOP 10 ADVANTAGES OF DIGITAL BRANDING by Digital sky 360 : 1.) Faster Return of Investment due to lesser Investment 2.) Reach to your Niche target audience faster 3.) Reduce your Branding budget 4.) Make Online reputation Stronger 5.) Better branding elements can be used 6.) Social listening and PR gives a great chance to rectify errors 7.) Organic sources to generate awareness and brand your product 8.) Market your Brand to the larger Audience 9.) Real-time engagements available for improvements 10.) Digital branding is the future, so sail the right boat TOP 7 WAYS TO SELL ONLINE by Branding Agency Ahmadabad: 1.) Generate quality leads using Social media / Google platforms 2.) Social media Ads using Targeting options 3.) Using Market place options on Facebook and Instagram 4.) With SEO techniques you can sell online 5.) Using Local / National E-Commerce Platforms 6.) Using your own website / Application 7.) Content marketing techniques to generate Inbound traffic