7 BENEFITS OF DIGITAL MARKETING FOR SMALL BUSINESS !

7 BENEFITS OF DIGITAL MARKETING FOR SMALL BUSINESS !

Rise of technology, Awareness in consumers and Increased usage timing of the Mobile devices has truly triggered Digital marketing trend . It’s about making all the efforts digitally in order to Generate Awareness among Consumers , Developing Brand Recall value among your targeted consumers , Generating leads and eventually Revenue of your Products / Services .

Digital marketing comprises of Methods and Techniques such as Re-Targeting / Re marketing / Search engine Marketing related to online marketing platforms such as Facebook / Linkedin / Instagram or Google marketing platforms such as Display and video 360 / Search Ads 360 etc….

Lets look at few Benefits of using Digital Marketing in your business :

1.) LOWER EXPENDITURE ON MARKETING : Its always a question in the mind of a prospecting entrepreneur that how much to spend in the marketing activities / Should you spend for Marketing

And answer is Yes its very important to invest a right percentage in Marketing actives for the growth of your company, Researches suggest a sumptuous amount of 10-20% should be invested in marketing activities whether its related to Branding / Advertising / Marketing .

Digital marketing boosts about Activities which connects to your End user much Faster & Effectively . There are Strategies which are Organic,Trusted and Long lasting like SEO ( Search engine Optimisation ) OR Content Marketing which are one of the most effective ways to generate Awareness Organically and lower down your Advertising expenses which can be used for other activities . Also Social media marketing is very effective for lead generation and Brand awareness.

Strategised use of digital marketing can surely help you to lower down your marketing expenditure and generate more leads and eventually more Sales / Profit for your Organisation .

2.) GUARANTEED ROI ( Return on Investment ) ON YOUR CAMPAIGNS : Its very important to Reap the Returns on your Investment made on the Marketing activities and that’s possible working with a good Marketing agency which can deploy top Strategies in place to gain the returns on the Investments made.

Focused Social media Ads / Strategised Display or Search Ads along with Re-marketing , In market or Similar Audience can help generate Leads at a better CPL I.e ( Cost per Lead ) and will help you to achieve more .

Google Analytics / Tag manager are the Analytic tools which helps monitor / track data & Leads for Re strategising and Re marketing Respectively .

Here , you can generate a Constant flow of targeted traffic that gets converted into leads and in to Sales Eventually .

3.) DEVELOP ONLINE REPUTATION FOR YOUR BUSINESS : Consumer researches about any product / service online before making any decisions, In fact Study shows that a consumer makes a purchase online only after his third visit I.e after detail study only consumer makes purchase decisions which makes this point really important for all the business to develop a Positive Online Reputation in terms of Reviews / Testimonials / Ratings and many more signals or indications given to google which helps the consumer to take his Purchase / Consideration decision . Higher Social media signals / Social proof & Reviews helps your website to gain higher trust rate

4.) STAY IN COMPETITION : Digital marketing strategies can track all of your competitors information which could be bringing them business like Backlinks which are Redirected to your competitors website and those backlinks are a very important reason for ranking of their website on Google SERP . Gaining Competitive Intelligence is only possible in digital marketing unlike Traditional way of marketing where you can get exact set of information like From where visitors are directed to your website & track info. Like Unique page visits / bounce rate , etc., using tools like SEM RUSH / HOTJAR / MOZ . If these set of information is used to Re strategise your business planning & Intelligence than you are more likely to gain Strategic advantage over your competitors .

5.) REACH TARGETED CONSUMERS : Well reaching the targeted audience is a task when it comes to marketing as the spends leads to increase in the cost of lead acquisition and eventually the marketing budget and Digital marketing offers various strategies which helps marketer to target the Industry specific Audience like Google’s targeting options such as Affinity Audiences / In market audience / Similar Audiences / Customer match OR Dynamic Re marketing etc….

Social media platforms like Facebook also provides fantastic Targeting options to Display your Ads to the right targeted consumers like Demographic targeting / Geo Targeting / Custom Audiences etc… Also there are many other targeted options available depends upon the platform which can derive the right targeted audience for your business products / services .

6.) VALUE FOR MONEY : When it comes to Small scale companies / Mid scale enterprises its extremely important to keep Spendings lower and gain higher returns and Investing in any traditional marketing activities like a news paper Ad / Radio Ad , It does not guarantee any Returns on the investments done but due to Rise in Technology and Data Science, Use of AI / Data Analytics / Machine learning , Digital marketing platforms like Google /Youtube / Facebook is using it actively for enhancing the User experience which results in to Growth for the advertisers .

Eg. If One advertiser who is a Real estate developer / Dealer and looks to advertise and targets Group of individuals who are In market searching for a Property, It surely makes a lot of Sense and Value spent on the Marketing activity OR eg. If this same developer looks forward to track his ads to generate Leads which is equivalent to Revenue surely makes “Value for Money” which can be done with the help of right technology 7.) STRATEGISE , ENGAGEMENT & RE STRATEGISE : When it comes to digital marketing its almost $1.5 billion industry already & its Increasing at a compound annual rate of 28 percent , Now the Question is not “Should you use digital marketing as a platform for your marketing or not’, Its about How to Strategise your digital marketing activities in a way that pulls your company maximum Revenue and gauge right metrics for growth and that’s where it important for you to work with top marketing agency who can pull these results for your organisation Eg. If you are actively marketing your products / services but No Metrics are used to analyse your data like CTR (Click-through-Rate ) OR CPA ( Cost-Per-Acquisition ) OR CPL ( Cost-perLead ) OR CLV ( Customer life time value ) than Re-Strategising is not going to be very useful and you might not gain your ROI ( Return of Investments ) Also all these data can be derived only using Digital marketing platforms which can be proved to be very useful for Revenue building or it can be Brand building activity.

So, Whether you are a mid scale company / small scale company / even large enterprises , Digital marketing is very important for Building Awareness / Consideration / Even selling your products or services , So Start doing it today !