7 Benefits of Digital Marketing for Small Business

Rise of technology, Awareness in consumers and Increased usage timing of the Mobile devices has truly triggered Digital marketing trend. It’s about making all the efforts digitally in order to Generate Awareness a mong Consumers, Developing Brand Recall value among your targeted consumers, Generating leads and eventually Revenue of your Products / Services.

Digital marketing comprises of Methods and Techniques such as Re Targeting / Remarketing / Search engine Marketing related to online marketing platforms such as Facebook / Linkedin / Instagram or Google marketing platforms such as Display and video 360 / Search Ads 360 etc‌.

Let’s look at a few benefits of using Digital Marketing in your business :

1.) LOWER EXPENDITURE ON MARKETING: Its always a question in the mind of a prospecting entrepreneur tha t how much to spend in the marketing activities / Should you spend for Marketing and the answer is Yes its very important to invest the right percentage in Marketing actives for the growth of your company, Researches suggest a sumptuous amount of 10-20% should be invested in marketing activities whether its related to Branding / Advertising / Marketing.

Digital marketing boosts about Activities which connects to your End-user much Faster & Effectively. There are Strategies which are Organic, Trusted and Long lasting like SEO ( Search engine Optimisation ) OR Content Marketing which are one of the most effective ways to generate Awareness Organically and lower down your Advertising expenses which can be used for other activities.

Average Marketing 10-20

7-15

Spend 5-10

(of gross sales)

(of gross sales)

(of gross sales)

Small Scall Companies (Turnover around $ 2-4 Million)

Mid Scall Companies (Turnover around $ 4-5 Million)

Large Scall Companies (turnover around $ 5-10 Million)

Also, Social media marketing is very effective for lead generation and brand awareness. Strategised use of digital marketing can surely help you to lower down your marketing expenditure and generate more leads and eventually more Sales / Profit for your Organisation.

2.) GUARANTEED ROI ( Return on Investment ) OF YOUR CAMPAIGNS: It’s very important to Reap the Returns on your Investment m a d e on the Marketing activities and that’s possible working with good Marketing agency which can deploy top Strategies in place to gain the returns on the Investments made.

Focused Social media Ads / Strategised Display or Search Ads along with Re-marketing, In the market or Similar Audience can help generate Leads a t a better CPL I.e ( Cost per Lead ) and will help you to achieve more.

The entire journey of the user can be tracked Tag Manager 360 Deploy tags faster for conversion tracking, site analytics, remarketing, and more

Optimize 360

Display & Video 360

Campaign Manager

Data Studio Test best Onsite content to show particular audience segments

Search Ads 360 Data from Social, email, aflliates and other paid media is tracked in Campaign Manager

Data from Display, Video and Search bought through DV360 & Search Ads 360 flows into Campaign Manager & Analytics 360

Analytics 360

Track usage of websites and apps.

Create segments of users and see the complete User Journey from Ad to Sale Re-target audience segment with specific messaging

Upload CRM Data in A360 Import ofl ine user actions

Export data into easy to read visualisations

Google Analytics / Tag ma na ge r are the Analytic tools which helps monitor / track da ta & Leads for Re strategising and Remarketing Respectively.

Here, you can generate a constant flow of targeted traffic that gets converted into leads and into Sales Eventually.

3.) DEVELOP ONLINE REPUTATION FOR YOUR BUSINESS: Consumer researches about any product / service online before making any decisions.

In fact, Study shows that a consumer makes a purchase online only after his third visit I.e after detail study only consumer makes purchase decisions which makes this point really important for all the business to develop a Pos- itive Online Reputation in terms of Reviews / Testimonials / Ratings and many more signals or indications given to google which helps the consumer to take his Purchase / Consideration decision.

4.) STAY IN COMPETITION: Digital marketing strategies can track all of your competitors information which could be bringing the m business like Backlinks which are Redirected to your competitors website and those backlinks are a very important reason for ranking of their website on Google SERP. Gaining Competitive Intelligence is only possible in digital marketing unlike Traditional ways of marketing where you can get exact set of information like From where visitors are directed to your website & track info.

Like Unique page visits / bounce rate , etc., using tools like SEM RUSH / HOTJAR / MOZ. If this set of information is used to Re strategise your business planning & Intelligence than you are more likely to gain Strategic advantage over your competitors.

Must read: Traditional Marketing v/s Digital Marketing

5.) REACH TARGETED CONSUMERS: Well reaching the targeted audience is a task when it comes to marketing as the spends leads to increase in the cost of lead acquisition and eventually the marketing budget and Digital marketing offers various strategies. which helps marketer to target the Industry-specific Audience like Google’s targeting options such as Affinity Audiences / In market audience / Similar Audiences / Customer matc h OR Dynamic Remarketing etc….

Social media platforms like Facebook also provide fantastic Targeting options to Display your Ads to the right targeted consumers like Demographic targeting / Geo Targeting / Custom Audiences etc…

Also, there are many other targeted options available depends upon the platform which can derive the right targeted audience for your business products/services.

6.) VALUE FOR MONEY: W he n it comes to Small scale companies / Midscale enterprises it’s extremely important to keep Spendings lower and gain higher returns and Investing in any traditional marketing activities like a newspa- per Ad / Radio Ad. It does not guarantee any returns on the investments done but due to Rise in Technology and D a t a Science, Use of AI / D a t a Analytics / Machine learning, Digital marketing platforms like Google /Youtube / Facebook is using it actively for enhancing the User experience which results into Growth for the advertisers.

Eg. If One advertiser who is a Real estate developer / Dealer and looks to advertise and targets a group of individ- uals who are In market searching for a Property, It surely makes a lot of Sense and Value spent on the Marketing activity OR eg.

If this same developer looks forward to track his ads to generate Leads which is equivalent to Revenue surely makes “Value for Money” which can be done with the help of right technology 7.) STRATEGISE, ENGAGEMENT & RE STRATEGISE: W h e n it comes to digital marketing its almost $1.5 billion industry already & its Increasing a t a compound annual rate of 28 percent, Now the question is not “Should you use dig- ital marketing as a platform for your marketing or not’.

It’s about How to Strategise your digital marketing activities in a way tha t pulls your company ma x i mu m Revenue and gauge right metrics for growth and that’s where it important for you to work with a top marketing agency who can pull these results for your organization.

Eg. If you are actively marketing your products / services but No Metrics are used to analyze your da t a like CTR (Click-through-Rate ) OR CPA ( Cost-Per Acquisition ) OR CPL ( Cost-per-Lead ) OR CLV (Customer lifetime value) than Re-Strategising is not going to be very useful and you might not gain your ROI ( Return of Investments ).

Also all these da t a can be derived only using Digital marketing platforms which can be proved to be very useful for Revenue building or it can be Brand building activity.

Try Free Audit for your business website: Digital sky 360 – Digital marketing company a hme d ab a d Read more: Why Digital Marketing is Important to Your Business?

So, Whether you are a mid-scale company / small scale company / even large enterprises, Digital marketing is very important for Building Awareness / Consideration / Even selling your products or services, So Start doing it today!

BENEFITS OF DIGITAL MARKETING FOR SMALL BUSINESS