TM
THE COMPETITIVE
EDGE spring 2015
HAMMER T ES T
How do you stand out from your competitors? With SAFETY
During the World of Concrete our girls filmed a video of trying to destroy our flooring
NEVERLAST vs EVERLAST
UV
Resistant
for outdoor applications
FREE CRUISE details inside
VaporVent
SURFACE
Want your flooring store to stand out? Make your store the
TALK
OF THE
TOWN HARD vs EASY How Everlast Floor saves you time & money and aggravation on prep, installation & finishing Your solution to moisture content & vapor problems
2015
HAMMER 2
Want a commerciall ĆƒQQT VJCV ECP UVC[ KP IQQF CU PGY condition for a lifetime? Maybe a hammer test will help to show you why Everlast™ Floor could be the one. Do you want commercial ooring that can stay in good-as-new condition for a lifetime? Maybe a hammer test will help to show you why Everlast™ Floor could be your only option. Recently at the World of Concrete in Vegas the Everlast Epoxy girls demonstrated the resiliency of their ooring by attempting to break apart one of the samples with a hammer - live on camera! (Watch the video at http://E.vrl.st/Hammer )
TEST
Everlast Floor is the only Vœ““iĂ€Vˆ>Â? yÂœÂœĂ€ ĂŒÂ…>ĂŒ can stay in good-as-new condition for a lifetime.
Which is one reason ason whyy it’s such greatt value for money. What is Everlast Wh E l Floor? Fl ? It’s a seamless, marble-chip and quartz poured epoxy ooring for kitchens, healthcare, public restrooms, pet care - such as boarding kennels - and more. But please don’t confuse it with epoxy paint, which is usually dry, brittle and prone to cracking like peanut brittle. Attractive Everlast Epoxy Flooring is almost 10 times thicker and lasts for many years longer. Commercial oors of all kinds take some serious abuse. Watch this video to see how well Everlast Floor holds up! Everlast Floor is the only ooring that can stay in good-as-new condition for a lifetime. It’s the toughest and most exible oor material on the market. 3
So how do you fancy saving your clients the hassle and colossal costs of changing Þ ÕÀ y À iÛiÀÞ viÜ Þi>Àö Everlast Floor is also the only one that can be installed straight over many types of existing flooring including concrete, wood, VCT and even tiling. It’s easy to install - you can trowel it on in one application - and you don’t need to go to the trouble and expense of Ìi>À } ÕÌ Þ ÕÀ ` y À°
4
Everlast Floor uses an EPAregistered anti-microbial component. That means it gives you longterm protection from a broad range of bacteria, fungi, yeast, actinomycetes and mildew. All of which explains why Everlast takes on and knocks out all other types of flooring.
Now You Can Offer an Outdoor Commercial Floor Surface That Provides a Warm and Welcoming Look That Your Customers and Associates Will Love
PEBBLESTONE
Enhance Beauty
'XGTNCUV 2GDDNGUVQPG KU CP GNGICPV NQQMKPI ƃQQT VJCV KU PQY CXCKNCDNG YKVJ C 78 TGUKUVCPV DKPFGT HQT QWVFQQT CRRNKECVKQPU Now you can offer your customers a pebblestone entryway makes a great first impression as well as any areas that will be walked through even if their customers are only there for occasional tours, visits and meetings. 5
6JKU KU C RGTOCPGPV UQNWVKQP VQ VJG RTQDNGO QH WPCVVTCEVKXG ƃQQTKPI Not only does Everlast Pebblestone enhance the overall beauty of facilities, it also serves as a permanent cover-up for unattractive concrete. Most concrete floors are bound to have at least some damage, including: Cracks - Ugly cracks that not
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only look unprofessional but can also harbor dangerous mold, mildew and microbes which create hazardous conditions that are risky and potentially expensive to your customers.
once they set in. They also present a bad image to staff and visitors, costing your customer’s business for people to (consciously or unconsciously) make judgments about their company.
Stains - Unsightly stains can be nearly impossible to get rid of
Chipping - Not only does this give their facility a “shoddy”
look, it also creates a slip-andfall trap that could result in huge liabilities, damage to their business’ reputation, and lost production. Most business owners assume that the only way to fix these problems is by fully replacing existing concrete. As a result, they tend to do nothing about it, perhaps rationalizing that “people aren’t paying attention to their floors.”
But in a business, image is everything. And the sad reality is that people won’t tell your clients that their facility has “turned them off”...they’ll just quietly move on and leave your customers in the dust. The great news is that there IS an affordable solution to unattractive concrete! Everlast Pebblestone is designed to be easily installed over existing concrete, making all of your floor’s imperfections, maintenance issues, and costly damage disappear for good.
More exciting HGCVWTGU Available in many colors and designs. Choose a style and color scheme that suit your customers company’s look, culture, and the image they want to present to their clients. Custom designs and borders are also available. Our custom designs allow you to proudly emblazon their business’ logo right onto our Everlast Pebblestone floor, bolstering their company’s image, creating brand awareness, and inspiring client and employee loyalty. Ã i iÜ] iÛi Ü i it isn’t.
Everlast Pebblestone is engineered to last for the long haul, resistant to damage that is commonplace with other flooring options. Unlike concrete, wood, tile, or carpet, it can handle high traffic areas without showing signs of age. Maintenance is a breeze. Everlast Pebblestone doesn’t need to be cleaned often. And when it does, your customers can make it look like new with just a sweep or vacuum—no complex cleaning methods or products required! ->viÌÞ wÀÃÌ] V v ÀÌ ÃiV `° If you’re customers are wondering what Everlast Pebblestone will feel like for their employees to walk on, rest assured it’s a surface that is both comfortable, while also providing traction that protects against accidents. They can even walk barefoot on it—comfortably, and safely.
$GCWVKHWN ƃQQTKPI CV C DGCWVKHWN RTKEG Any of your customers can afford the warmth and elegance of Everlast Pebblestone—we’ve made sure of that. Contact us for a FREE estimate now, or get more details on how Everlast Pebblestone can transform old, dreary concrete into a sharp, beautiful and inviting component of any business at E.vrl.st/pebblestone. Just call one of our product specialists at 800-708-9870. We look forward to answering your questions! 7
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EVERLAST™ FLOOR vs NEVERLAST FLOORS What is an epoxy floor? Many people are familiar with epoxy paint floors. Others know about conventional epoxy quartz broadcast floors. But Everlast™ epoxy flooring is superior in many ways. Please watch this video to find out how: To watch this video see E.vrl.st/neverlast
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&KF [QW MPQY VJCV 'XGTNCUVv ECP UVC[ KP IQQF CU PGY condition for a lifetime? Everlast Floor is a seamless, marble-chip and quartz poured epoxy ooring for kitchens, healthcare, public restrooms, pet care - including boarding kennels - and more.
you don’t need to worry about hiring expensive shot-blasters.
the top. That’s the resin glaze you put over a normal epoxy oor.
A light grind is usually enough.
But there’s not enough resin in the middle - it’s light and airy.
Conventional epoxy quartz broadcast oors are applied in a number of steps - like a layered cake.
So when something gets through the top layer of the glaze, everything in the cake can spoil‌
They have a thin, hard frosting on
‌ and the oor peels up.
It’s cost-effective and quicker to install than any other epoxy ooring. And it keeps nasty germs away with an EPA-registered anti-microbial component. It’s also the only product that can be installed straight over many types of existing ooring including new concrete, wood, VCT - and even tiling! And it’s the only epoxy ooring that’s waterproof and moistureresistant by nature. So you can resurface a shower area‌ ‌ by simply trowelling Everlast™ directly onto the existing tiled oor and walls in one seamless coating. There’s no need to go to the expense or the extra work of tearing out the existing tiling. So you can save big bucks on preparation. And, unlike most epoxy ooring, 9
Everlast Floor, meanwhile, has solid resin all the way through. It has three times the resin contained in some other epoxy flooring. Which means that, with Everlast Floor, things like grease and oil lay on the surface. If you look after your floor, they won’t penetrate your floor. And it will last for many years. Did you know that Everlast Floor is almost 10 times thicker than epoxy paint, which is usually dry, brittle and prone to cracking like peanut brittle?
Watch this video E.vrl.st/neverlast
And it has 12 times more resin content than an MMA floor. Commercial floors of all kinds take some serious abuse. And epoxy paint fails the test. All of which means you now have a simple choice to make. Keep struggling away with lots of time-consuming and expensive preparation… … all for a floor that’s going to need replacing every few years… … or start quickly and easily installing Everlast Floor… … the only flooring - epoxy or otherwise - that stays in good-asnew condition for a lifetime. Please order your free quote and free sample using the details at right. 10
Would you like a FREE quote and a FREE sample? Call us on (800) 708-9870… … or visit E.vrl.st/sample and fill out the short form. Please get in touch now!
FREE CRUISE OFFER
We would like to share your success stories with the world. We are offering anyone who sends us a case study of a project using any of our ooring products a 5-day/4-night cruise for two from one of 3 cruise ports including Port Canaveral Florida; Miami Florida or Long Beach California. This offer is open to anyone reading this magazine. The case study can be from a prior job or an upcoming project. This is NOT a contest; ALL applicants will get a 5-day/4-night cruise for two.
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*GTG KU VJG pƂPG RTKPVq 1. All that is needed to apply is 3 or more photos and a description of the project of at least 200 words. 2. You can also include a blurb about your company as well if you would like us to promote it - include a link to your website if you would like to. 3. The deadline for this offer is March 30, 2016. If you are submitting your project details near this deadline, please call David Linton at (386) 719-
9979 ex. 426 so that he knows to express your ViÀÌ wV>Ìi LiV>ÕÃi Þ Õ must register the cruise by March 30, 2016. 4. The cruise must be taken before June 30, 2016 5. We pay for the cruise. You pay only $172.33 USD/ person for taxes and $50 USD/person booking fees at time of booking.
7. This offer does not have limiting criteria, you can be a contractor who ÃÌ> i` ÕÀ y À] > >ÀV ÌiVÌ Ü Ã«iV wi` ÕÀ y À À > i ` ÕÃiÀ v ÕÀ y À° 8. To apply, email the pictures and details to dlinton@everlastepoxy. com and put “Give me my cruise” in the subject line.
6. We want you to take advantage of this offer. We like to reward our customers.
Nassau
Ensenada
You have never seen a sea so blue!
Ensenada is one of Mexico’s most
Visit Nassau, the original tropical
dynamic cities. This often visited Baja
paradise with its own charm and
destination is a multi-faceted jewel.
culture. Filled with warm island
Among its most popular locations are
flavour, white sandy beaches, the
the waterfront promenade, the shops
pink smoothness of conch shell, and
of Avenida Primera, and the winery of
a sea abundant with possibilities.
Bodega Santo Tomas.
Itinerary 1: Port Canaveral
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Itinerary 2: Los Angeles
DATE
SCHEDULE
DATE
SCHEDULE
Sunday
Depart Port Canaveral 4:00 p.m.
Monday
Depart Los Angeles 5:30 p.m.
Monday
Arrive Freeport 8:00 a.m. Depart Freeport 4:00 p.m.
Tuesday
Arrive Catalina 8:00 a.m. Depart Catalina 5:00 p.m.
Tuesday
Arrive Nassau 7:00 a.m.
Wednesday
Arrive Ensenada 9:00 a.m. Depart Ensenada 10:00 p.m.
Wednesday
Depart Nassau 6:00 a.m.
Thursday
“ Fun Day” at sea.
Wednesday
“ Fun Day” at sea.
Friday
Arrive Los Angeles 8:00 a.m.
Thursday
Arrive Port Canaveral 7:00 a.m.
.'6 6*' (70 $')+0 Carnival offers you more choices than any other cruise line. Wait till you see your selection of accommodations, dining options, activities, excursions and pampering services. All you have to do is decide what kind of vacation you want. And, by the way, be as choosy as you like. After all, it is a “Fun Ship” vacation.
'PLQ[ VJGUG HGCVWTGU • Welcome Aboard Party • Captain’s Cocktail Party • Captain’s Gala Dinner • Pampering Carnival Service • On shore excursions • Choice of three pools, including wading pool • Onboard duty-free shopping • Camp Carnival for kids
9JCVoU +PENWFGF QP C V[RKECN ETWKUG )TGCV (QQF On a Carnival cruise holiday, your meals and snacks are included. So, at breakfast, lunch or dinner, feel free to order just what you want. If you’re hungry between meals, visit Carnival’s wide choice of snacks at the 24-hour pizzeria. Don’t miss the late-night buffet, an incredible selection of glorious food that’s also a feast for your eyes.
Cozumel White-sand beaches, gracefully swaying coconut plams and warm, crystal-clear waters revealing the secrets of incredible multi-colored marine life. Chances are you’ll leave this exotic place in the Caribbean with lots of beautiful memories!
)TGCV 'PVGTVCKPOGPV The possibilities are endless with onboard dazzling nightlife. There are lounges, bars and clubs to suit every taste. Whether you love musicals, rock-n-roll, country or big band, you’ll find we’re playing your song.
Itinerary 3: Miami DATE
SCHEDULE
Monday
Depart Miami 4:00 p.m.
Tuesday
Arrive Key West 7:30 a.m. Depart Key West 2:00 p.m.
Wednesday
Arrive Cozumel 1:00 p.m. Depart Cozumel 10:00 p.m.
Thursday
“ Fun Day” at sea.
Friday
Arrive Miami 8:00 a.m.
)TGCV (WP HQT 'XGT[QPG Kids just love Camp Carnival! There are all kinds of games, parties, talent shows, fun food events, arts, crafts, contests, movies and a whole lot more — all under the supervision of friendly and competent Carnival Cruise kid counselors.
* Itineraries subject to change.
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VaporVent Technology /QKUVWTG EQPVGPV CPF XCRQT VTCPUOKUUKQP RTQDNGOU! 8CRQT8GPV KU [QWT UQNWVKQP
You’re Customers Probably Have Mold Lurking in Their Homes, Even if They’ve Never Had a Leak or Flood
'XGTNCUV 2GDDNGUVQPG WUGU RTQRTKGVCT[ 8CRQT8GPV 6GEJPQNQI[ VQ QWVUOCTV OQNF CPF OKNFGY Mold is a type of fungus that lives everywhere—all around us, even in the open air we breathe. Mildew is a special type of mold that is commonly found inside homes. The truth, mold has been living here on earth for thousands of years. And for most of that time, it hasn’t been a problem; in fact we’ve even found some helpful uses for it (e.g. antibiotics).
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ÕÌ ÕÀ `iÀ ] ` iÃÌ V>Ìi` i Û À i Ì] mold has created some serious problems and health hazards. That’s because the modern structures we’ve built (houses and commercial buildings) create conditions where mold can easily grow out of control. Indoors, mold is not controlled by the natural ecosystem...nor does the outdoor air limit our own exposure to it.
2C[ URGEKCN CVVGPVKQP VQ [QWT DCUGOGPV The most important “ingredient” in the recipe for a toxic mold problem is water. Because of that fact, concrete basement surfaces present a unique and challenging problem when it comes to toxic mold growing rapidly inside your customer’s homes. Concrete, by its nature, is a very permeable substance. When water
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rises up from the ground through hydrostatic pressure, it easily passes through concrete slabs, saturating them with moisture. So
basement floors are actually quite damp, even though it may not be seen at a glance.
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This, combined with the coldness of the moisture that comes from the ground, and one additional component you’ll learn about below, creates a “perfect stormâ€? in which mold can freely overgrow into a toxic substance that is both prominent, and very difďŹ cult (and costly) to get rid of. The problem gets exacerbated when added to the typical basement oor coverings into the mix: carpeting, tile, paint, wood, or vinyl, all of which prevent moisture from evaporating off the concrete’s surface. In other words, moisture becomes trapped, with nowhere to go—a situation that creates a literal breeding ground for toxic mold and mildew. (One ďŹ nal “nail in the cofďŹ nâ€? is the darkness created by the oor covering—mold and mildew “loveâ€? dark spaces.)
'XGTNCUV 2GDDNGUVQPG ;QWT OQFGTP UQNWVKQP HQT MGGRKPI JCTOHWN OQNF CPF OKNFGY RGTOCPGPVN[ CV DC[ Everlast Pebblestone looks, feels and works completely differently than any other concrete covering on the market, using our proprietary VaporVent Technology to create a fully breathable porous oor covering. This ensures two very desirable
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results when it comes to water and moisture: 1. Moisture that naturally rises up from concrete can easily evaporate off the concrete’s surface, with the vapors passing right through Everlast Pebblestone’s outer surface— keeping concrete dry and preventing mold growth 2. Spills, leaks, and even ooding can all be thoroughly removed with a shop vac, leaving no trace of moisture behind and thwarting an otherwise sureďŹ re case of mold
%NGCP JGCNVJ[ CKT HQT [QWT ENKGPVoU HCOKN[sCV C HCOKN[ HTKGPFN[ RTKEG We know you want your customer’s family to enjoy their basement fully, and that means enjoying spending time together in excellent, vibrant health. So we’re happy to announce that we’ve made Everlast PebbleStone available at family friendly prices just for you. Get more details about how Everlast Pebblestone prevents mold and mildew permanently, BEFORE it takes over the basement. Just call one of our product specialists at 800-708-9870 or see more at E.vrl.st/pebblestone We look forward to helping you!
Š Clearvista | Dreamstime.com - CarpetRight Storefront
TALK OF THE TOWN *QY VQ OCMG [QWT ĆƒQQTKPI UVQTG VJG VCNM QH VJG VQYP! Word-of-mouth referrals are the
5GNNKPI WPKSWG lifeblood of ooring stores (and all stores). RTQFWEVU VJCV PQ QPG GNUG UGNNU 6JKPM #DQWV +Ve HQT OKNGU YKNN OCMG [QWT UVQTG VJG VCNM A new customer comes in and starts chatting to you about your QH VJG VQYP oors. You show them something a bit different, something that ďŹ res their imagination. Something
they won’t be able to ďŹ nd anywhere else. They buy it. They love it. They tell their friends and colleagues. Their friends and colleagues are intrigued. They come to see you. “Wow, that is different,â€? they tell you. They buy it. They love it. They tell their friends and colleagues. 17
Soon the whole town knows about your unique flooring.
$WUKPGUU $QQOU As a flooring store owner or manager, this is your dream scenario. And the best thing about wordof-mouth compared with advertising and marketing? It’s absolutely free.
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This is bad news for your customer. But it’s even worse news for you. You need to sell at rock-bottom prices to compete with quotes from your rivals… … because everyone’s selling the same floors. Depressing.
.GVoU )GV $CEM 6Q 6JG )QQF 5VWHH Dare to dream…
Now let’s drag ourselves back down to earth for a minute. Let’s remember this is JUST A DREAM. Because what does a customer who walks into your store today see? They see a store that looks pretty much the same as all the others… … the usual displays of hardwood flooring, laminate floors, residential vinyl sheets, carpet racks etc. etc. There’s no unique product to fire them up.
… because now you can be the only store in town… …. selling a unique floor. A floor that your happy customers say is superior in many ways to all other commercial floors. Everlast™ Floor is a seamless, marble-chip and quartz poured epoxy flooring for kitchens, healthcare, public restrooms, pet care and more.
1H /CP[ 9C[U 'XGTNCUVv (NQQT %CP (KTG ;QWT %WUVQOGTUo +OCIKPCVKQPe 1. It’s the only floor that can be trowelled straight over many types of existing flooring including new concrete, wood, VCT and even tiling. (Think of the savings compared with ripping out floors and all the usual prep work that follows.) 2. It’s also the only commercial floor that can stay in good-as-new condition for a lifetime. (Save again - no need to replace it every few years.) 3. It uses an EPAregistered anti-microbial component… so it gives you long-term protection from a broad range of bacteria and other nasties. (Think of the peace of mind.) Because we’re choosy about who gets to be a certified installer, you’ll be the only store for miles around selling Everlast™ Floor.
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THERE’S NO COMPETITION… … which means you can enjoy an impressive mark-up.
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1
Are you happy to keep blending into the crowd…
… struggling with tight margins… ... selling the same old flooring as everyone else?
Or are you ready to start making a lot more money…
… and to become the talk of the town… … by selling unique Everlast Floor™? To talk to us about selling our floor and becoming a certified installer… … or for a FREE sample… … please call us at (800) 708-9870 … or fill out the short webform at E.vrl.st/sample Please get in touch now!
Granite Gray Everlast Floor at Augusta National Golf Club
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REVOLUTIONARY SAFETY FLOOR *QY FQ [QW UVCPF QWV HTQO [QWT EQORGVKVQTU! $G VJG QPN[ QPG HQT OKNGU CTQWPF VQ QHHGT C TGXQNWVKQPCT[ UCHGV[ ƃQQT
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How do you get a competitive edge in this industry? It’s not easy. But a select number of architects, contractors and other ambitious professionals like you have found a way.
Their secret? Everlast™ Safety Surface - a long-lasting, non-slip, non-skid poured rubber floor. Our revolutionary floor, a blend of rubber granules and polyurethane, is in a class of its own. And it also gives you exceptional value for money. In a moment, we’ll give you the many reasons it’s superior to all other safety floors out there… … and why it should be your only choice for pool decks, gym and fitness facilities, playgrounds, tennis and basketball courts, running tracks and more. And keep reading to find out how you can almost guarantee you’re the only one for miles around who can offer all this. But first…
TGCUQPU YJ[ 'XGTNCUVv 5CHGV[ 5WTHCEG KU VJG DGUV UCHGV[ ƃQQT KP VJG YQTNF 1. It’s the safest It’s skid-proof and slip-resistant - perfect for everything from pool decks to gyms to children’s play areas. It acts like a cushion and absorbs shock so if a child falls they’re less likely to get hurt.
Everlast™ Safety Surface is one seamless floor. So, unlike sheet rubber or rubber tiles, it won’t come apart or peel and become a safety hazard. And it’s the only rubber floor that offers an EPA-registered anti-microbial component. So it provides long-term protection from a broad range of bacteria, fungi, yeast, actinomycetes and mildew.
2. It’s the best value for money Most safety floors deteriorate badly after a few years. They need lots of costly, high-maintenance attention. And before you know it, you’re going to have to pay for a whole new floor. Your Everlast™ Safety Surface, on the other hand, is going to last a long time. Rubber safety surfaces like this often outlast the asphalt underneath. And surfaces like this laid by our own experts are still going strong after 20 years.
+VoU VJG WNVKOCVG ƃQQT for pools and other wet areas You already know about this floor’s safety and longevity. But it’s also: • One of the only floors that uses chlorine-resistant urethane (so chlorine won’t eat away at your floor or turn it a telltale chalky white) •
Cooler to walk on in the sunshine (if you choose the 21
5. It’s easy to install
right colors, there’s no need for people to feel like their feet are burning) •
One of the only “permeableâ€? rubber oors (water drains into the oor - and away from feet - and then drains away)
4. The quality is exceptional We’ve put together the ďŹ nest quality raw materials from all over the planet (including Gezolan rubber granules, manufactured in Switzerland)‌ ‌ and worked with the leading scientists in this ďŹ eld‌ ‌ and the world’s top rubber ooring experts‌ ‌ to produce an exceptional product‌ ‌ that’s gentle on your muscles‌ ‌ and that puts a spring in your step. It’s also a consistent, attractive oor, available in any color or design (including company or school logos). And it’s faderesistant - even in high-trafďŹ c areas - and easy to maintain. You would expect nothing less from the makers of the trailblazing Everlast™ Epoxy Floor.
In many cases, Everlast™ Safety Surface is quick and easy to install in a one-step application. So your clients can save masses of time and money compared with other options. They can use our easy-to-follow instructions to simply trowel it on - often straight on to existing surfaces (over an existing concrete poolside, for example). And if they want fall protection, they can start by trowelling on Everlast™ Safety Surface Cushion Base - a mixture of rubber and polyurethane. Then they trowel on the Everlast™ Safety Surface. The even easier option is to get a certiďŹ ed Everlast™ Safety Surface installer to take care of it. Or contact us at (800) 708-9870 to learn how you can become a certiďŹ ed Everlast™ Safety Surface installer.
So how can you almost guarantee you’re the only one for miles around who can offer all this? We’re very choosy about who can sell or offer our exceptional product. So you would almost certainly be: The only one for miles around to offer this revolutionary oor‌ ‌ so there’s no competition‌
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‌ and you can charge a premium. If you’ve already enjoyed success with Everlast™ Floor‌ ‌ get more of the same with Everlast™ Safety Surface.
Would you like a FREE quote and a FREE sample?
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Or visit E.vrl.st/safety-surface CPF Ć‚NN QWV VJG UJQTV webform
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HOW WE HELP YOUR BUSINESS HAVE A COMPETITIVE EDGE UU ÌÀ>VÌ ÀÃ V> VÀi>Ãi «À wÌÃ > ` Li>Ì V «iÌ Ì
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