Brush Up On Your Reading Drs. Marc Ackerman and Ben Burris are announcing the publication of their book...
Straighter: The Rules of Orthodontics It is a radical departure from the traditional approach to clinical decision-making and practice management. Drs. Ackerman and Burris reject the warmly held idea that these two areas are mutually exclusive. The book rests on the premise that orthodontics is in large part elective and falls under the category of enhancement healthcare. With that in mind, the authors suggest that orthodontists treat consumers rather than patients and these consumers are seeking an orthodontic intervention that is effective, efficient, fair priced, and easily accessible. Readers will gain insight into the current market trends in orthodontics and learn how to modify their mindset and office systems to align with the needs of the consumer.
Enfant Terrible
Dr. Marc Ackerman Q2 2018
TRAVEL & LEISURE
For more information about the book, check out orthopundit.com
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