Brush up on your reading
WE INTERRUPT YOUR REGULARLY SCHEDULED PROGRAM FOR AN
IMPORTANT MESSAGE
Drs Marc Ackerman and Ben Burris are announcing the publication of their book... Straighter: The Rules of Orthodontics. It is a radical departure from the traditional approach to clinical decision-making and practice management. Drs. Ackerman and Burris reject the warmly held idea that these two areas are mutually exclusive. The book rests on the premise that orthodontics is in large part elective and falls under the category of enhancement healthcare. With that in mind, the authors suggest that orthodontists treat consumers rather than patients and these consumers are seeking an orthodontic intervention that is effective, efficient, fair priced, and easily accessible. Readers will gain insight into the current market trends in orthodontics and learn how to modify their mindset and office systems to align with the needs of the consumer. Drs. Marc Ackerman and Ben Burris will be giving a 2 day intensive, interactive course for implementing the Straighter philosophy into your new or existing practice. Topics such as office systems, market positioning, realistic outcome planning and mechanics, managing consumer expectations, and marketing will be discussed. Bridget Burris and Amy Bradshaw will be giving a concurrent operations team course that is appropriate for office managers, TC's, financial coordinators, front desk personnel and even chairside assistants.
For more information about the book and seminar, check out orthopundit.com
Q1 2018