Google Analytics 4: Here’s Everything You Must Know

Google Analytics 4: Here’s Everything You Must Know

By July 2023, Google is moving all analytics setup to GA 4 or Google Analytics 4.

It wants companies to run on this platform latest by July 2022, so that they have complete one-year data when the complete switchover begins in 2023.

However, there’s a lot to learn for marketers and there’s certainly some confusion or doubts revolving around GA 4. This blog contains information regarding GA 4, how it’s different, and the necessary measures to perform while setting up GA 4.

What Is The Difference Between Universal Analytics And Google Analytics 4?

Introduced in the fall of 2012, Google Universal Analytics is the analytics most people are accustomed to. It contains the regular bounce rate, page views, and all the other familiar metrics.

However, GA 4 with new advancements, aims at understanding website visitors.

It’s the new update of Google Analytics. With much precise information available for marketers, the new update has made Analytics robust.

Currently, GA 4 has no API and it includes new metrics such as engagements, screens, and views. So, the new advanced version of Analytics is GA 4, whereas, the former one is Universal Analytics.

What To Do Immediately With Your Google Analytics?

Businesses should switch over to Google Analytics as quickly as they can. Then, there are 2 deadlines to keep in mind. As far as the precise dates are concerned, July 1, 2023, is when the accessible version of universal processing will be disapproved.

For the 360 or paid customers, October 1, 2023, is when their versions will be deprecated.

Source: https://www.ezrankings.org/blog/ga-4/ ========================================== Created By: EZ Rankings