8. AR And VR Effects

AR (Augment Reality) effects- Adds an unimaginable layer of depth to real-life experience. AR lets people buy and try products without even visiting any physical stores, providing them the ability to shop by stepping into a virtual store, where they can try out products and purchase them

VR (Virtual Reality) effects-A high-quality virtual reality advertisement brings attraction and innovation which gets the audience attracted and fascinated by the appearance of objects in their own reality.

9. AI And Data Segmentation

Artificial Intelligence (AI) is the next big thing and has become the future of the human generation. Traditional marketing includes more time in content creation, managing content distribution across social media, and engagements across various channels. AI takes it further to auto-schedule activities. It automates social media content distributions by automatically including hashtags and shortened links, auto-analyzes activities, and extracts results.

 Facebook uses AI to identify visuals

 LinkedIn uses AI for job recommendations

 Snapchat uses AI to track filters in real-time

Chatbots is an automatic responder feature; a human-like chatbot replies to your customers and audiences for any type of query. The market of chatbots and automation has been a great trend that reduces time and sales efforts, and also increases lead to deal conversions. They are also used for collecting and organizing data and information and reducing overhead costs.

Brands running businesses online should definitely adopt the Chatbots feature, to automatically respond to each potential client which in turn increases trust and brand loyalty

11. Product Search

With the increasing growth in digital media, customers are tech-savvy and trust online reviews as recommendations. Social proofs such as likes, shares, comments, mentions, and reviews for any brand are important.

Businesses have become busy advertising and prospects are most likely looking for recommendations or the popularity of the product. People have turned to social networks for product purchases than traditional shopping

12. Purpose Of Each Social Media Platform

Source – Sprout Social

A social media marketing strategy should document your brand’s purpose on each platform to adapt the content and actions accordingly.

Facebook- Facebook provides a lot of traffic when compared to other networks. Keep your content light and entertaining, since it is geared toward news and entertainment.

Twitter- Focus on trending hashtags and topics. Curation and Retweeting are encouraged on Twitter

LinkedIn- Professional network where articles and industry data are shared.

Instagram- A well-suited platform for visual branding. Pictures, Videos, are mostly encouraged

Pinterest- Most users look for inspiration. Also a visual branding platform.

13. Influencer Marketing

Influencers offer a great benefit for brands, including a relatively high earned media value. Social media influencers increase social media ROI by building trust among the audience, attracting qualified leads, convert a customer into a client. Influencer status updates are more visible to a wider audience, as customers search for products and services they are more likely to encounter your message.

Businesses need to expand their digital campaigns to include social media influencers to increase revenue. For example, If an influencer markets your brand, you need to know how the influencer followers reacted through insights so that you can target them or make adjustments accordingly

14. Check Out Your Competitors

Monitoring competitors’ activities and updates within your niche are important in social media strategy. Understanding your competitors and how they interact with the audience will gain a better understanding of your market.

People engaging with your competitors are clearly interested in your product, which in turn they would also likely be interested in your brands too. This would help you in understanding which particular industry key terms are trending and how competitors’ strategies are changing over time.

15. Measure Performance

Measure your performance with specific tools at every step of your marketing campaign to know you are on the right track.

a) AuditYourMetrics- Audit your metrics from each social media channel to see where and how you have generated leads, driven traffic for your website, and increased conversions.

Align your metrics obtained with the goals you set each month to ensure key terms that are engaging and fill gaps to find better results. The higher number of shares and likes of a particular campaign looks encouraging, ultimately you need to ensure every campaign is achieved its specific pre-defined objective.

b) Access Your Result And Optimize- Analyze your efforts continuously to know how one campaign did best over another. Always have a bird-eye view of your social media activity to identify your top-performing content and fine-tune your campaigns accordingly