AGENCY?
GEOANDAIEXPERTISE
Choose an agency that explicitly mentions experience with GEO, generative engine optimization, or AI-driven search rankings.
CASE STUDIES
Look for proof that the agency has helped clients gain AI visibility or citations from authoritative sources.
TECHNICAL KNOWHOW
The agency should be skilled in structured data (schema), entity optimization, and clean site architecture.
OUTREACH AND PR CAPABILITY
They must be able to secure citations, press mentions, or content amplification on reputable sites.
TRANSPARENT REPORTING
Make sure the agency provides dashboards showing AI features, citations, traffic trends, and search rankings