Tron Media: Marketing-led Digital Solutions that Work

A successful

digital marketing strategy

starts now!

Marketing-led digital solutions that work www.tronmedia.co.uk

A successful

digital marketing strategy

starts now!

www.tronmedia.co.uk

There is no magic wand for digital success

It’s just expertise and plain hard work ‌ and being pro-active, consistent and understanding your business It starts with your website

Getting you visible in the right marketplace Then getting you noticed as a leader in your sector, driving traffic to your site Converting that hard won traffic

Into concrete business opportunities In addition to retaining and reconverting the clients you have We are Tron media

We’re marketing experts, who know business and know digital Let us guide you to the correct path and help you succeed with your digital marketing

Call 020 3006 6889

Pay Per Click  Instant traffic—paying only for clicks to your site.  Targeted and precise, when done correctly!  Professionally managed accounts will increase the volume of clicks and reduce the cost.

Benefits Immediate Exposure to Potential Clients  Define your audience and start targeting them today.  PPC will have an instant impact.  A great way to kick-start an online marketing campaign.

Retarget Abandoned Checkouts  Target users who abandoned at the checkout before payment.  Re-targeting methods will put you back in front of these users and bring them back.

However beautiful the strategy, you should occasionally look at the results —Winston Churchill

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We'll Do the Research  We’ll create a campaign strategy specifically for your business. Working on the specific keywords and products to target and to generate not only the volume of traffic, but also the right kind of traffic.

We'll Deal With the Data  As a Google Partner company, we will drill into your analytics data and present you with the results in a way that you can understand.

A Market that Suits You  We work closely with you to determine the best strategy according to your particular market.  We understand that the bottom line is all about conversions.

SEARCH ENGINE OPTIMISATION  Google’s constant algorithm changes means it’s vital to have a professional agency managing your SEO.  Ranking well on Google is getting harder, but when your SEO is done properly, the benefits are huge.

Benefits Increase Traffic  Higher visibility in searches equals more clicks.  By getting you up the rankings, a higher volume of people searching on Google will see you.  Driving more people to your website means more business.

Increase ROI  Achieve an increased conversion rate and a measurable ROI from your SEO investment.

Be The Best  Bypass competition and stay on the top.

If it isn't on Google, it doesn't exist.

—Jimmy Wales (co-founder of Wikipedia)

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Rank High  We’ll improve the user experience so search engines view a site favorably. Our SEO program captures the reader’s interest and provides search engines with a site that will rank better.

The Big Picture  Conversion are what matters—not just traffic and higher rankings.  We focus on the big picture, looking at your whole business.  Getting you an increase ROI month on month.

Stay Ahead of Competition  We will identify achievable benchmarks. Develop an understanding of your business and competitors.  Conversions are our primary focus.

SOCIAL MEDIA  Social media offers one of the most cost-effective mass marketing tools around for getting new eyes on your brand in a well-refined and cost effective manner.

Benefits Expand Your Reach  Never has a platform afforded a lower barrier of entry for reaching such a high volume of people.

Boost Traffic  Social media is a great way to boost your website traffic.  Quality social engagement will direct more people towards your site, and strengthen the impact on search rankings.

Improve  Improve your market intelligence and get ahead of your competitors by using data analysis to get the best out of your campaigns.

The more informative your advertising, the more persuasive it will be.

—David Ogilvy

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Your Target Audience  We will profile potential customers, acquire fresh data and promote your company.

Exposure  Using channels like Facebook, Twitter and LinkedIn, we will help you achieve bigger brand exposure and new business.

Beat the Competition  We will set up an outstanding social strategy.  Monitor key information on your competitors.  Profile people with an interest in your sector.  Help you stay ahead of the competition.

Email Marketing  Effectively retain existing customers and drive repeat business.  Email marketing delivers the best ROI compared to any other marketing channel.

Benefits High ROI  Achieve the highest ROI - £24 earned to every £1 spent.

Track Your Results  See in detail who receives and who does not.  Who opens and what they click on.

Increase Your Sales  Segment your audience and create highly targeted campaigns to drive conversions.

In marketing I've seen only one strategy that can't miss— and that is to market to your best customers first, your best prospects second and the rest of the world last.

—John Romero (Inventor)

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Attention to detail  We will deal with data segmentation, data cleaning and provide proven landing pages.  We will also create engaging email designs.

The Key is in the Data  You will have access to a world-class email marketing platform.  We will track campaigns down to the smallest of details.

A Market that Suits You  We can create newsletters, automatic campaigns based on actions, or behaviour on your website.

Web Design/Development  Responsive website design providing memorable first impressions.  Convert sales and provide leads to grow your business.

Benefits Convert new and returning business  A responsive website is now imperative. This will increase conversions from all devices.  Google will rank higher.

Top quality user experience and landing pages  Data driven landing pages increase traffic and conversions.  Development of landing pages from analytic data.

More sales  An up-to-date website will vastly increase sales, leads and data capture.

Design is not just what it looks like and feels like.

Design is how it works.

—Steve Jobs

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A Fully Functioning Site  Designed and developed in tandem with our SEO team will ensure your site performs from day one.

A Streamlined Experience  Using your existing data to map and optimise the user experience to streamline the purchase or contact form process in as few steps as possible.

Increase Your Sales, Leads and Data Capture  We’ll advise on the right platform that’s fit for your purpose.  We work with WordPress, Magneto, Joomla, and Expression Engine to name only a few.

Display/ Re-marketing  Track interest and serve up ads for days or weeks after visits to your site.  An absolute must if your customers are not spontaneous buyers.

Benefits Low Cost Per Click  Cheaper than PPC due to the large inventory of potential vendors for display.  Cherry pick the best sites to optimise your focus on who you want to reach.

Engage with potential clients who have visited your site  Visits to your website are hot leads.  Re-marketing has a much higher conversion rate than PPC.  High potential to convert.

Higher conversions and ROI than standard PPC  On average we see a 12% lower cost per acquisition and an 18% conversion rate targeting abandon carts.

Technology makes things faster and more cost effective, but it’s not perfect. It requires you to be as flexible as you can be.

—John Phillips (Musician)

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way

Targeted Campaigns  As a leader in re-marketing (and a Google partner for eight years) we can help you create targeted campaigns optimise for CPC’s.

Low Cost Strategies  We can re-engage them so they convert.  Target abandoned carts, views of specific products —any user experience pattern in your website.

Above Average Click Rate  A network of vendors that allows us to shop around for the best rate.  An above-average click-through rate at a belowaverage cost per click.

Lead Generation  Converts traffic into leads through forms, landing pages and phone calls.  Specifically for the Non Ecommerce sector, B2B or B2C.  Combines banner, PPC and retarget marketing.

Benefits Low cost per lead  Inbound leads cost 60% less than outbound leads.

Quality leads  Unlike PPC our process is much more targeted. Not just based on keyword, but content, design, sector, interests and sites visited.

Data capture  Engage with non-converted leads and reach out to them through email or social media.

If you don't drive your business, you will be driven out of business.

—B. C. Forbes

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Getting it right  Each sector will be different—we will work with you to set a realistic cost per acquisition. Tron Media has developed multiple techniques to ensure that the campaign is hitting target every time.

Keeping it scalable  We will make sure that when you are ready to expand your reach, all the development and analysis work has been done—this will ensure success.

One size does not fit all  There is not one formula that will work in every market or sector. We work with you to analyse your business and formulate a combined strategy founded on data and trends in your industry.

Content Marketing  Great content is the key to gaining quality traffic, client loyalty, return purchases, engagement, high organic rankings and outstanding visibility.

Benefits SEO—site and offsite content  Drives traffic and business.  Ensure search engines know your business and what you do and rank you higher.

Social Media content  All search engines now crawl social streams.  Potential to reach huge numbers with your ethos and brand as well as direct sales and data capture.

Customer engagement  Customer research, they read your blogs, articles, reviews and social streams. With a high level of engagement you will build trust and convert quicker.

The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.

—Sydney J. Harris (Journalist)

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way

Content is Key  Content is the primary way to obtain high quality links.  Acquire natural links through great content.  Boost page views through SEO optimised articles.  Sustainable and long-lasting search rankings.

Social Media is Important  50% of customers check a company’s social media before making a purchase or inquiry.  We have years of experience in producing engaging content that will boost your brand.

The Right Message  We will help deliver the right message so visitors know exactly what you do, what you sell and how you can help them.

Don't be afraid to give up the good to go for the great. —John D. Rockefeller

Tel: 020 3006 6889 Email: info@tronmedia.co.uk 2 Round Hill Road, Brighton, East Sussex, BN2 3RF

Marketing-led digital solutions that work www.tronmedia.co.uk