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Digital Hustle vol. 1

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ENTREPRENeuRMAGAZINE

MAGANDANEW BRANDBYFEMALE DEDI CATEDTO GI VI NGBACK

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Feari sthedi sease. Hustl ei stheanti dote. -Travi sKal ani ck 1 0booksf or ent r epr eneur s

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TABLEOF CONTENT BUSI NESSARTI CLE VOCABULARY BOOKS PLACESTOVI SI T ENT. TI P1 FOOD ENT. TI P2 FASHI ON ENT. TI P3 MUSI C ENT. TI P4 BEAUTY

PG1 PG2 PG 3 PG5 PG1 1 PG1 2 PG23 PG24 PG39 PG40 PG63 PG64


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Ri c ha r dBr a ns ont oYoung Ent r epr eneur s : ' J us tDoI t '

sl a t er ,i n1 97 0,Br a ns on Os c arRay mundo1 0/ 04/ 201 4 Fouryear bega ns el l i ngr ec or dsbyma i l .I n Thr ought hedec a des , 1 97 1 , heopenedhi sfir s tr ec or d ent r epr eneurRi c ha r d s t or e.I n1 97 2 , heopenedar ec or di ng Br a ns onha snotl os tt ha t s t udi o.I n1 97 3 , hes t a r t edhi sown c er t a i nwunder ki ndv i be r ec or dl a bel . TheVi r gi nbus i nes s a bouthi ma ndt hewa yhe empi r eha dbegun,a ndBr a ns onha d r unshi sbr a nd. Thi sa ur a noty ett ur ned2 4 . ma keshi m es pec i a l l y Toda y , t heVi r gi nGr oupi sa oent r epr eneur s wel i ns pi r i ngt l r ega r dedgl oba lc ongl omer a t e whoa r el ooki ngt os t a r t ofabout3 5 0c ompa ni es ,br a nc hi ng i nt ot heent er t a i nment , t r a v el ,a nd y oung. mobi l ei ndus t r i es . “ Mos ty oungpeopl ewi t h lofBr a ns on’ sbi gi dea sha v e goodi dea s… wi l lfindt ha t99 Notal uc c es s f ul . Vi r gi nAi r l i nesa nd per c entofpeopl ewi l lgi v e beens r gi nMobi l ea r enowfla gs hi p t hem ev er yr ea s onwhyt hei r Vi a ndsf orBr a ns on,butr emember i dea ’ sbeendonebef or eor br r gi nCol a ?Wi t hbi gr i s ksc ome whyi t ’ snotagoodi deaor Vi g,publ i cf a i l ur es .Br a ns onha sa whyt he y’ r egoi ngt of a l lfla t bi f ol l owups ec r ett os uc c es s : hei rf a c e, ”Br a ns on ont det er mi na t i onev enwhenf a i l ur e r ec ent l yt ol dI nc . ’ spr es i dent s eemsi nev i t a bl e. a ndedi t ori nc hi efEr i c “ I fy ouha v eenough Sc hur enber gdur i nga n det er mi na t i on. . . .I t ’ smor el i kel yt ha t e xc l us i v es i t downi nt er v i ew. youwi l ls uc c eedbec a us eofwha t “ I nt heend, y ouha v et os a y , youl ea r nedf r om t heoc c a s i ons ‘ Sc r ewi t .J us tdoi t . ’ ” wheny oudi dn’ ts uc c eed, "Br a ns on Att hea geof1 5 ,Br a ns on s a i d.“ Themos ti mpor t a ntt hi ngi s dr oppedoutofhi ghs c hoolt o t onotbeputo byf a i l ur e. ” s t a r thi sfir s tbus i nes s ,a ma ga z i nef ory ounga c t i v i s t s t i t l edSt udent .


Pr i or i t i z e

Mar ke t i ng

hec ommer c i a lpr oc es s es Topr i o r i t i z emea nst odea lwi t h t i nv ol v edi npr omot i nga nd t hi ngsi nt hei ror derof el l i nga nddi s t r i but i nga i mpor t a nc eorur genc y . Thi ngs s pr oduc tors er v i c e t ha ta r emor ei mpor t a nta r e gi v enahi gherpr i or i t ys ot he y s a mpl es ent enc e: ” The getdonebef or et hel es s c ompa ny' se xc el l entma r ket i ng i mpor t a ntt hi ngs . ha sr es ul t edi nenor mous i nt er na t i ona ls uc c es s . ” es ent enc e:“ Iha v eei ght Sa mpl ema i l swa i t i ngi nmyi nbox.Let mepr i or i t i z ewhi c honesI s houl da ns werfir s t . ”

Expandy our voc abul ar y

I nve s t me nt

Or g ani z e

Spendar es our c es uc ha st i me, Toa r r a nges omet hi ngi na n mone y ,ore or ti nor dert o or der l ywa y( s uc ha sr epor t sor ma keaf ut ur ei mpr ov ement pr oduc t s )ort opl a nf ora c er t a i mf unc t i on( s uc ha s s a mpl es ent enc e: ” Thi sf or m of bui s nes smeet i ngorev ent ) i nv es t menti sa ne xc el l entwa y ofs ec ur i ngy ourc hi l dr en' s s a mpl es ent enc e:“ Ours a l esa nd fina nc i a lf ut ur e. ” ma r ket i ngt ea m wi l lor ga ni z e t heupc omi ngAnnua lSa l es Conv ent i oni nLa sv ega s . ”

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Tr us ty ourg ut .

Thi sphr as ei sof t e nr epeat edbut r ar el yunde r s t ood.I tmeanst hat yourowni ns t i nc t sar eane xt r e mel y v al uabl edec i s i onmaki ngt ool . Too of t e nwee ndups ayi ngi nr et r os pec t andwi t hr egr et ,“ Damn,Ikne wt hat wasabadi dea. ”Butt heke yi st o knowhowt oac c es syouri ns t i nc t s . J us ts i t ,bequi et ,andl i s t e nt o your s el f .

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bus i ne s s ? bus i ne s s ?


Q: whoi sy ourr ol emode land Q: whatani malwoul dy ou why ? c ons i de ry our s e l fmos tt oand A: Ihones t l ydon’ tha v ear ol e why ? model .Is el fs t r i v ewi t h A: I fIc oul dr epr es entmy s el fa s mot i v a t i on. aa ni ma lIwoul dpi c ka Q: Howdoy oude fines uc c e s s ? Chi mpa nz ee, t he ya r ev er y A: Suc c es si sc r ea t i ngy our i nt el l i gent . t he ydon’ tha v ea ny na me;ha v i ngaha r dwor ket hi cpr eda t or s , t he y’ r ea l s o a ndnev ers et t l i ngf orj us t omni v or es .I t st hes ec ondbes t a nyt hi ng. t oHuma ns ,s oI fIc a nnotbe s tI ’ l lbene xt . Q: I fy ouwe r eg i vi ngami l l i on fir whatar es omel ongt e r m dol l ar showwoul dy ouus ei t ? Q: I fs omebodyga v emea g oal sf ory ourbus i ne s s ? A: mi l l i ondol l a r s ,Iwoul dpl a nt A: Ipl a nt oe xpa ndonpr oduc t / t r eesa l la r oundt hes t a t eof mer c ha ndi s e, l oc a t i on,a nd Te xa ss ot hehomel es swoul d br i ngi ngonmor ei dea s . ha v eaf oods our c ea l ly ea r a r ound.

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Q:HowwouldyoudeďŹ nesuccess? A:Livingacomf.lifewithmyfamilywhilebeing

a bl et oha v eagoodba l a nc ebet weenbus i nes sa nd f a mi l y

QWhatdoyouloveaboutmusic? A:Thevibeasongcancreate,watchingthe

pr oc es sofas ongbei ngma deorev ena na r t i s t bei ngc r ea t ea ndl ea r ni ngt hepr oc es s , f r om t her ec or di ngt ot heengi neer i ngt hent he ma s t er i ngf r om t her edes i gna ndv i deowor kt he Abr i efdes c r i pt i onofmy s el f c oa c hil ov eev er ya s pec tofmus i ca ndwor kwi t h us tt os eewha tv i be woul dbeamot i v a t edi ndi v i dua lanygenrethatigetachancetoj i tc r ea t esa ndwha twec a nc r ea t ef r om t ha tv i be

CTBSTUDI OS

t r yi ngt obui l da ndbr a nda bus i nes sa swel la st hemus i c Q:Whataresomeproblemsyoufaced t i ngy ourowns t udi oup? s c eneoft heCTXt ot hes pot l i ghtget oft hema s s es .

A:mainlyiwouldsaymoneyissuesbutoverall

t r us t i nga ny onet odogoodbus i nes s ,s omet i mes Q;Whatkeepsyoumotivated? y ouha v et or ea l i z es omepeopl ea r enoti nt ot he s i cf ort hes a mepa s s i on A:Mywifeo topaswellasseeinghowfarmu ort hi ngsy oua r ey our s el f .Inev erdenya ny ones

Ic a mea ndknowi ngwha tIha v et ot ea c ht o ha nc et oma kemus i cunt i ly ous howmeba d t hea r t i s ta r oundmewhoa r er ea l l yt r yi ngt oc bus i nes s ,f r om t her ea l ly ougeti sa dv i c ea nda bui l da nde xpa ndwi t ht hei rmus i c . l i s t eni fIl i key ourmus i c

39

Q:Howdidyoulearntorecordmusic?


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43

J REDD eddbor nj a meel ync hwa sea s t c oa s t J r

bor nbutdi r t ys out hr a i s ed.She s t a r t edr a ppi nga tt hea ge1 5i n hi ghs c hool . Soons hewa st r a ppi ng c dsoutt het r unkofherc a ra nd openi ngf orev er ya r t i s tt ha tc a me t oc ent r a lTe xa sa r ea .Shes t a r t ed obutc ol l a bedwi t ha r t i s ts uc ha s s ol l a dyT,Mr .Redd, dena r oa ndLDOT. Shenowi saDuowi t hBr entB Mone ywor ksa ndt he yha v ebeena gr oupf or6y ea r s .Ur ba nRoy a l t yi s t hena meoft hei rmi xedt a pewi t h hi t sl i ke“ I nc r ea s et hepea c ea nd ” Gl a dt ha twema dei t ” .

Q:Whatinspiresyou? A:Stayingfreeandtellingothers

mys t or yofov er c omi nga ddi c t i on a nds t r eetl i f ei swha ti ns pi r esme.

Q:Tellmeaboutan

ac c ompl i s hme nty ouar epr oudof andwhati tt ookt og e tt he r e ?

A:Aaccomplishmentiam proud

ofi st ha tia mc l ea na nds oberf or4 y ea r si t sada yt oda ypr oc es s .

Q:Whatdoyoulovemostabout

mus i c ?

A:ilovemusicbecauseicangive

peopl ehopea ndic a nr el ea s es t r es s a ndi thel psmeknowwha tic ome f r om a ndt ha tbr i ght erda y swi l l c omea tt heendoft hes t or m.


Q:Howdoyoufeelabouttodaysmusic? Somepeopl ec a nr el a t et ot oda y smus i c .s omeofi ts oundsgoodbuti A: pr ef ermus i ct ha tic a nl ea r nf r om. Af t ery oudoner a ppeda bout guns , dr ugsa ndmone yt henmov eon. y ougot t agr owwi t hy our a udi enc e.Somemus i coutnowidonts eebei ngpl a y ed2 0y ea r sf r om now.

Howdoy oude fines uc e s s ? Q: swheny oua tpea c . y oudontha v et owor r ya boutt hel a ws A:Sucessi

bec a us ey ourl egi t . y ouwor ki ngf oral i v i nga ndy ounotouther edoi ng t hef ool . wegonnaha v et r i umphsbutl ea r nt ha tdr ugsa nda l c oholi s nt wha thel pedy ouma i nt a i na ndov er c ome.. . i twa sy ourhi gherpowerwho

“ J REDD & BRENT B MONEYWORKS”

whoic a l lj es usc hr i s t .

Whatar es omel ong t e r mg oal s ? Q: nuet oma kemus i ct ha tt ea c hesoury out ha ndl os ts oul s . A:conti

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di gi talhu$tle

i fy ouc oul dbeanyani malwhat Q:

woul di tbeandwhy ? fic oul dbea nya ni ma l . .I ' l lbea A:I r a mf ort hes i mpl ef a c tiwa st a ughtt o goa ta nybodyhea da ndif eell i kea y oungbul lwhenc ompet i t i onpr es ent i t s el f Whatdoy oul ovemos tabout Q: mus i c ?

DT AY

ov et hemes s a gemus i cs endsout A:Il

t ot hos ei na nys i t ua t i on. Ther ei s a l wa y ss omeoner el a t i ngt owha ti s bei ngs pokeont her a di o.Il ov ehowi t c a ngetpeopl eoutt hei rc omf or tz one. Andbr i ngusa l lt oget he 6. Howdoy ouf e e laboutt he Q: c ur r e nts t at eofmus i c ? MYNAMEI SD. TAY! ! Al i ne A: Toda y smus i ci sr et a r ded.Li ke hes es oc a l l eda r t i s ta r el i t er a l l y t ha tma demyf r ees t y l ess o t t i ngi nt heboot ha nds a yi ng me.Fr om Hous t onTX. . AndIget hi ngl i kewhoi spa yi ngt hes e r ea l l yj us twa ntt obehea r d anyt ni gga s . .Sel ec tf ewha v es omer ea ls hi t t os a y .J . Col eJ a y ZK. DOTCHANCE Whati ns pi r e sy ou? Q: THERAPPERa ndaf ewot her swho dsi ns pi r eme.My st A:Myki i l ldoi ngi tt her i ghtwa y . . Ther es tof hes eni gga sneedt os hutt hef uc kup f a mi l y .Myf a ns . Anda l lmy t f a l l ens oul s . Thev oi c est ha t s Q: What sy ouri de all i f e ?

DTAY

i nmyhea dt ha tt el lmedont A: Myi dea ll i f ei ski c ki ni ta tmybi g gi v eup a s shous e. .Ki dsa ndgr a ndki dsr unni n

a r oundknowi ngev er yl yr i ct omys ong .Ca l lmef ul lofmy s el fbutides er v e Howdoy oude fines uc e s s ?. Q: i t . .Ia i ntha dt ooma nyf a nss i nc ei t i onofs uc c es si s A:Mydefini s t a r t ed. . Andwea l lgonebea tt he

bei ngr emember eda f t eri m gr a mmy sc hi l l i n dea da ndgone.Si mpl ea s Whatar es omel ongt e r mg oal s Q: t ha t . f ory ourmus i c ? epl a t i num A:Iwannabedoubl

47


"Theydontappreci ateall theni ghtsibeenworki ng late.ihopetheyall di senegrate.whenidont putthatbreadonthedi ner plate"

48


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Ret ur nOfTheTr i l l BunB Fi r eI nTheCl ouds Cur r e n$y Fuc kEv er ybody2 Bl acYoungs t a TRU Ll oyd Dr i pGod SauceWal ka

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Luc aBr a s i3 vi nGat es Ke Se p28 El epha nt sOnAc i d Cypr es sHi l l ThaCa r t erV Li lWayne YANDHI KanyeWes t

Se p1 4 Ea s tAt l a nt aLov eLet t er 6LACK

61

#newmusi c #newmusi c #newmusi c


DI GI TALHU$TLE

63

TI P#4 yous uc c eedwhe n youc hos ea deďŹ ni t egoal ,and pl ac eal lyour e ne r gy ,al lyour wi l lpowe randal l youre or ti nt o ac hi e vi ngt hat goal .


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di gi talhu$tle

El i mi na t eTi r edPu y Ey esWi t hChi l l edTea Br i e ys t e e p2g r e e n,bl ac k,orc hamomi l et e a bag si nhotwat e rf orl e s st hanami nut e . e n r e movet het e abag sf r om t hewat e randc hi l l i nas mal lbowli nt her e f r i g e r at or .Onc e c hi l l e d,pl ac e1bagove re ac hc l os e de y e l i d. Le aveony ourl i dsf or5t o1 5mi nut e s . 67


Re duc eSki n Cr e as e sBy Chang i ngYour Pi l l owc as e I ns t eadofc oar s e rf abr i c s ,c hoos eapi l l owc as e t hati ss of tands i l kyt odec r eas et hef r i c t i on ands ki nc ompr es s i ont hatoc c ur swhi l eyou s l eepandl eav esyouwi t he xt r al i nesi nt he mor ni ng.I fyous l eeponyours i de, t r y s wi t c hi ngs i desoc c as i onal l yors l eepi ngon yourbac k,s oyourf ac edoes n’ twr i nkl eov e r t i mef r om pr es s ur ei nc e r t ai nar eas .But ,don’ t s t r es saboutt hi s … ul t i mat el y , youwantt obe c omf or t abl ebec aus ehi ghqual i t ys l eepi s es s e nt i alf ornat ur albeaut y .

68


di gi talhu$tle

Hy dr at eAnd Nour i s hLi psWi t h She aBut t e r

Traditionalchapstickscontainpetrolatum, mineraloil,andhormone-disrupting oxybenzone.Replacethesewithnourishing naturalingredientssuchassheabutter( or cocoabutter)andcoconutoil. 71


GetCl ear Radi antSki n ByCut t i ng SugarOut Suga ri st hebi gges tc ont r i but or t oi na mma t i ont ha ts howsup ont hes ki na sa c ne,dr yi t c hy s ki n,a ndwr i nkl es . Tr yc ut t i ng s uga rf r om y ourdi etf or1 0 da y s ,es pec i a l l yi fy ouha v ea n i mpor t a ntda yc omi ngupa nd wa ntt ol ooky ourbes t .

72


AppleCiderVinegar di gi talhu$tle

Anextremel yversati l eandi nexpensi venatural ski ncareproduct,appl eci dervi negarbenefits i ncl udehel pi ngtoki l lpathogens( l i kebacteri a) , cl eari ngski nprobl emscausedbyguti ssues, cl eansi ngtheski nandhel pi ngtostopacne, pl usprovi di nganti fungalproperti es.Theuseof ACVforski nprobl emsdatesal lthewaybackto Hi ppocrates( 460-377BC) ,consi dered“the fatherofmodernmedi ci ne”andabel i everi n theuseofanti -fungalACVandrawhoneyfor cl eani ngul cerati onsandtreati ngski nsores. Ital socontai nshi ghl ybenefici alaceti caci dand certai nvi tami nsl i kepotassi um andmagnesi um thatmakei tadetoxi fyi ngagentwhenconsumed i nternal l y,si ncei tboostsl i verfuncti onand hel psbal ancebacteri ai nthegut. 75


Sea Sal t Seas a l tc omesl oa dedwi t ht onsofmi ner a l s a ndnut r i ent sl i kema gnes i um,c a l c i um,s odi um a ndpot a s s i um t ha ti ta bs or bsf r om t hes ea wa t erwher ei t spr oduc ed.Ma nyoft hes e mi ner a l sa r et hes a meonesf oundi nours ki n c el l sa ndwi t hi nourbodi es , whi c hi se xa c t l y whyr ea ls eas a l tc a nhel pba l a nc e,pr ot ec ta nd r es t or et hes ki n. Us er ea lHi ma l a y a norCel t i cs eas a l t si n homema def a c i a lma s ks , t oner sa nds c r ubs wi t hot hers ki nboos t i ngi ngr edi ent sl i ke c oc onutoi l , l a v enderes s ent i a loi la ndr a w hone y . Thes a l tc ont a i nsa nt i i na mma t or y pr oper t i est os oot hes ki na ndc a l m br ea kout s , r emov edea ds ki nc el l sa ndi r r i t a t i on,ba l a nc e oduc t i on,a ndhel pt hes ki nr et a i n oi lpr moi s t ur el ev el s .

76


“ Thedr e a mi sf r e e . Thehus t l ei ss ol ds e pa r a t e l y . ”


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