Digital Innovation Magazine - May 2018

May 2018

Veritas reports UK businesses are moving to the cloud without evaluating the impact of an outage HP Inc is joining forces with ImageNet Consulting

IP House

A brand new data centre for London’s Docklands

Verizon Untethered A book that shares the true story behind this digital media giant

TECH NEWS • TOP 10 INNOVATIVE COMPANIES • LATEST PARTNERSHIPS • INDUSTRY INTERVIEWS 1

The headline event of

11-12 June 2018 The News Building, 1 London Bridge Street, London

Brings together tech leaders to discuss the macro issues facing every business.

73% 40+ 200

of attendees Directorlevel and above speakers tech leaders in attendance

Joining the line up for 2018

Hosted by

Claire Valoti General Manager, UK SNAP inc

Saul Klein Founding Partner Local Globe

Sherry Coutu CBE Entrepreneur and Investor London Stock Exchange, Founders4School

Cindy Rose CEO Microsoft UK

Ambarish Mitra CEO and Co-Founder Blippar

Steve Hatch VP: Northern Europe Facebook

London Tech Week Headline Partner:

More information here: tmt.knect365.com/leadersin-tech-summit @ LDNTechWeek #LeadersIn

Silver sponsors

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LeadersIn Tech Summit

Bronze sponsor

W

e’re bringing you another action-packed edition of Digital Innovation Magazine this month, brimming with must-read features and interviews from some of the technology industry’s biggest names. To whet your appetite, allow me to give you a taster…

We kick off with a report on new findings from Plymouth University, tackling the question of whether life can be found on other planets (p18). Developments in AI are being used to predict the possibility, and it’s truly fascinating stuff. Imagine a universe in which we are not the only living being.

Next up, we present the results of a study by Veritas Technologies indicating that UK businesses are moving to the cloud without evaluating the impact of an outage (p28). It might just make you rethink your business strategies.

What’s more, an interview with the current and former CEO at Verizon sheds light on the company’s corporate culture and position in today’s technologically-advancing society ahead of the launch of new book, Verizon Untethered. It’s a candid chat between two colleagues who clearly have a great amount of respect for each other.

Turn to page 48 for more.

Plus, we give you an insight into the opening of London’s latest data centre (p38), the new partnership between HP and ImageNet Consulting (60), and our guide to 10 of the world’s most innovative tech companies for 2018.

Editor Anna McMahon

Managing Director Danielle Harris

editorial@digitalinnovationeu.com

d.harris@digitalinnovationeu.com

Senior Digital Designer Daniel May

Managing Director Tom Barnes

design@digitalinnovationeu.com

t.barnes@digitalinnovationeu.com

+44 (0) 203 890 1189 enquiries@digitalinnovationeu.com All rights reserved. Every effort is made to ensure the accuracy of material published in Digital Innovation Magazine. However, the company cannot accept responsibility for the claims made by advertisers or contributors, or inaccurate material supplied by advertisers.

Digital Innovation is a trading name of HBL Europe Ltd. Company Registration Number: 10933897. Company Registered in England and Wales

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AI PREDICTS LIFE ON OTHER PLANETS

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TOP 10 INNOVATIVE COMPANIES

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VERITAS ON THE MOVE TO THE CLOUD 4

NEW DATA CENTRE FOR LONDON’S DOCKLANDS

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THE LAUNCH OF VERIZON UNTETHERED

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HP & IMAGENET CONSULTING JOIN FORCES 5

TOP 10

INNOVATION IS 6

S EVERYTHING We present our guide to the most forward-thinking tech companies for 2018.

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An American multinational software company providing open-source software products to the enterprise community, Red Hat’s software solutions are designed to provide customers with high-performing, scalable, flexible, reliable, secure and stable technologies that meet the information technology infrastructure needs of enterprises.

Abode Systems operates through Digital Media, Digital Marketing, and Print and Publishing.

Digital Media offers creative cloud services, allowing members to download and install the latest versions of products. Digital Marketing provides solutions such as analytics, social marketing, targeting, media optimisation, digital experience management, and cross-channel campaign management. Print and Publishing offers legacy products and services for eLearning, technical document publishing, web application development, and high-end printing.

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Sales Value: $2.41billion

Sales Value: $6.1billion

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Tesla engages in the design, development, manufacture and sale of electric vehicles and electric power train components. The company is accelerating the world’s transition to sustainable energy, offering the quickest electric cars on the road and integrated energy solutions. Tesla also manufactures home batteries and solar roofing.

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Sales Value: $7billion

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A design software and services company, giving customers productive business solutions through various technology products and services, Autodesk serves the architecture, engineering, construction, manufacturing, digital media and entertainment industries.

Nielsen Holdings provides global marketing data collection and analytics services. The company operates through Watch and Buy. Watch offers services to media and advertising clients and audience management services through television, radio, online and mobile, while Buy provides consumer packaged goods to both manufacturers and retailers.

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Sales Value: $2.02billion

Illumina develops, manufactures and markets integrated systems for the analysis of genetic variations and functions.

The company offers a line of products and services that serve the sequencing, genotyping and gene expression, and proteomics markets.

Its customers includes leading genomic research centres, academic institutions, government laboratories, hospitals and reference laboratories, as well as pharmaceutical, biotechnology, agrigenomics, commercial molecular diagnostic and consumer genomics companies.

Sales Value: $2.4billion

Sales Value: $6.31billion

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Specialising in and providing streaming media, video-on-demand online, and DVD by mail, Netflix operates as an internet subscription service company. It obtains content from various studios and other content providers through fixed-fee licenses, revenue sharing agreements and direct purchases.

Sales Value: $8.83billion

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Tencent Holdings is a Chinese multinational investment holding conglomerate whose subsidiaries specialise in various internet-related services and products, entertainment, AI and technology. It operates through value-added services, online advertising and other segments.

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Sales Value: $22.83billion

Sales Value: $3.47billion

Sales Value: $1.71billion

A South Korean online platform, Naver debuted in 1999 as the first web portal in Korea to develop and use its own search engine. It has since added a multitude of new services, including news, knowledge shopping, maps, books and email, as well as the provision of internet advertisement and its search portal business.

Constellation Software provides enterprise software solutions for a variety of distinct vertical markets. It acquires, manages and builds vertical market software businesses that provide mission critical software solutions, operating through the Public Sector and Private Sector segments.

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A RT I F I C I A L I N T E L L I G E N C E

Developments in A predict the possibilit existe

Written by Ann

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AI are being used to ty of extra-terrestrial ence.

na McMahon

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R esearche rs f ro m Ply mo u f or Ro b ot ic s and N e u r artifici al ne u r al net wo si milar lear ni ng te c h n iq i n order to i nve stigat e o n ot h e r

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he study uses ANNs to classify planets into five different types, based on whether they are most like the presentday Earth, the early Earth, Mars, Venus, or Titan (Saturn’s moon). All five of these are rocky, known to have atmospheres, and among the most potentially habitable bodies in the Solar System. ANNs are particularly good at identifying patterns that are too complex for the human brain

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to process, and in estimating the probability of life in each case, this information could be used for future space missions.

The work was presented at the European Week of Astronomy and Space Science (EWASS) in Liverpool last month by Mr Christopher Bishop, who led the study. He said, “We’re currently interested in these ANNs for prioritising exploration for a

ut h U n iv ersit y ’s Ce ntr e r a l Systems have us e d o r ks (ANNS), wh ic h us e q u es to the hu m an b r ai n, t h e l ikeliho od o f l i f e p l a n ets.

hypothetical, intelligent, interstellar spacecraft scanning an exoplanet system at range. We’re also looking at the use of large area, deployable, planar Fresnel antennas to get data back to Earth from an interstellar probe at large distances. This would be needed if the technology is used in robotic spacecraft in the future.”

Atmospheric observations known as spectrum of the five bodies are

Christopher Bishop

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presented as inputs to the network, which is then asked to classify them in terms of the planetary type. As life is currently known only to exist on Earth, the classification uses a ‘probability of life’ metric, based on the atmospheric and orbital properties of the five target types. Upcoming space missions that could make use of the technology include NASA’s exoplanet-finding TESS spacecraft and the European Space Agency’s Ariel Space Mission. Both missions will gather vast amounts of data, which the team at Plymouth University’s ANNs could analyse for possible signs of life.

Christopher has trained the network with over 100 different spectral profiles, each with several hundred parameters that contribute to habitability. So far, the network performs well when presented with a test spectral profile that it has not seen before. Professor Angelo Cangelosi from the university’s faculty of science and engineering, who supervised the project, said, “Given the results so far, this method may prove to be extremely useful for categorising different types of exoplanets using results from the ground-based and near Earth observatories.” The technique may also be suited to selecting targets 22

for future observations, given the increase in spectral detail expected from upcoming space missions such as the European Space Agency’s Ariel Space Mission and NASA’s James Webb Space Telescope.

Robert Massey, Deputy Executive Secretary at The Royal Astronomical Society, said, “The existence (or not) of intelligent extra-terrestrial life is one of the biggest questions in science, and astronomers are using telescopes on the ground and in space to try to answer it.

Chris Bishop’s work is visionary, in that he is giving serious thought to how an interstellar spacecraft, itself a hugely ambitious undertaking, could help with this quest, and how it might use AI to carry out the search without the need to rely on instructions from a distant Earth.

Given that signals might take years to reach it, a space probe travelling between the stars will have to rely on its own resources, so it is exciting to see scientists like Chris think about how it would operate.”

So, with the help of AI, scientists could soon be in a position to determine whether extra-terrestrials exist, with the technology being employed aboard robotic spacecraft on special alienhunting missions.

“with the help of AI, scientists could soon be in a position to determine whether extra-terrestrials exist�

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The world’s most powerful telescope searches for extra-terrestrial life.

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lano de Chajnantor Observatory is located in the Atacama Desert of northern Chile. The exceptionally arid climate creates an excellent location for astronomy projects, and it is home to 66 huge antennae spread across the barren landscape – ALMA. The world’s most powerful radio telescope, ALMA public visits were launched last year.

“ T h e ex i st e nc e (o r n ex t ra-t er r est ri a l li fe q u e stio ns i n sci ence, using t el esc o p e s on spac e to t ry

Robert Massey, Deputy Executive Secre 24

not ) o f intel l igent i s one o f T H E big g e st and astro no m ers a r e n the gro u n d a n d i n to answ e r i t�

etary at The Royal Astronomical Society 25

The antennae are linked to a network that enables them to probe the most distant parts of the universe, allowing astronomers to try to answer the alien question, with new insights into the origins of galaxies, stars and planets.

Given the altitude, engineers work with oxygen cylinders on their backs, on a rotational basis spending no more than eight hours at the top.

The project is an international collaboration, in which the

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European Southern Observatory (ESCO) plays a leading role.

One of the earliest discoveries ALMA has made since its installation has been the detection of glycolaldehyde, a primitive form of sugar found in the gas surrounding young stars. In the search for extra-terrestrials, scientists must first identify where conditions are right for life to exist.

The discovery of complex molecules such as sugar suggests that they are looking in the right place.

“The discovery of complex mo lecules such as sugar suggests that they are looking in the right place�

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C L O U D U P D AT E

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WHAT HAPPENS NEXT? New findings from a study by Veritas Technologies indicates UK businesses are moving to the cloud without evaluating the impact of a cloud outage.

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Leader in multi-cloud data management, Veritas Technologies, is dedicated to empowering businesses of all sizes to discover the truth in information – their most important digital asset.

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sing the Veritas platform, customers can accelerate their digital transformation and solve pressing IT and business challenges including multi-cloud data management, data protection, storage optimisation, compliance readiness and workload portability – with no cloud vendor lockin.

business. They have no plan in place if the cloud should go down, which is disturbing news. While cloud service providers offer infrastructure-based service level objectives, the research indicates that many UK organisations fail to understand their own responsibility, in addition to that of the cloud service providers’, in ensuring that their critical business applications are adequately protected in the event of an outage.

A recent Veritas report suggests around 77 per cent of UK respondents, an alarming majority of the businesses The Truth in Cloud study was surveyed, are ill-prepared to deal with conducted by Vanson Bourne, an the impact of a cloud outage, on their independent specialist in market

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research for the technology sector, surveying 1,200 global businesses and IT decision-makers. It revealed that almost all (96 per cent) of IT decision-makers reported that their organisations will move systems to the cloud in the next couple of years.

Over a quarter (27 per cent) also expect to outsource all on-premises

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infrastructure to the public cloud.

While migration to the cloud continues to accelerate, it is imperative that customers understand how an outage could impact their business. More than one in three respondents (38 per cent) expect less than 15 minutes of downtime per month, but the reality is that respondents’ organisations are

“At Veritas, we fully embrace a multi-cloud approach” Mike Palmer Executive vice president and chief product officer at Veritas

experiencing an average of 16 minutes downtime per month, and almost a third (31 per cent) have experienced downtime more than double that per month (31 minutes and more).

Mike Palmer, executive vice president and chief product officer at Veritas, said, “Organisations are clearly lacking in understanding the anatomy of a cloud outage, and the recovery is a joint responsibility between the cloud service provider

and the business. Immediate recovery from a cloud outage is absolutely within an organisation’s control and responsibility to perform if they take a proactive stance to application uptime in the cloud. Getting this right means less downtime, financial impact, loss of customers’ trust, and damage to brand reputation.”

Two thirds (66 per cent) of the respondents believe that dealing with cloud service interruptions is the

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primary responsibility of the cloud service provider, while 76 per cent of respondents also believe that their organisation’s cloud service provider is responsible for ensuring that their workloads and data in the cloud are protected against outages.

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Mike added, “At Veritas, we fully embrace a multi-cloud approach and partner with many leading cloud service providers to help customers easily migrate applications and data to, from and in-between clouds, all while offering maximum business uptime. We work with the cloud service

“Not knowing the full extent of how a cloud outage could potentially impact business is a risk very few organisations can afford to take�

providers and our customers to help ensure that they are protected in the event of a cloud outage, so they can keep their businesses flourishing.�

While cloud service providers have service level agreements in place, these are typically for the

infrastructure layer and they hold the responsibility for restoring their infrastructure in the event of a cloud outage. However, there are other key considerations customers should keep in mind that go beyond the actual infrastructure-level outage, such as bringing their applications

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of respondents have NOT fully evaluated the cost of cloud outage back online, once the infrastructure in back online. Depending on the complexity of application, interdependencies during restart and the amount of data lost during the outage, the actual time of application recovery may be far longer than the time of infrastructure recovery. An organisation may alternately decide to be more proactive and fail over applications back to their on-premises data centre or to another cloud. This would be the primary responsibility of the organisation, not the cloud service provider.

Not knowing the full extent of how a cloud outage could potentially impact business is a risk very few organisations can afford to take. But, the risks can be severely mitigated with the right business resiliency strategies in place to reap the benefits of embracing a multi-cloud world.

For more information on how Veritas’ innovative business resiliency and data protection solutions could help safeguard your business, visit their website.

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D ATA C E N T R E N E W S

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IP House has launched its first site in London’s Docklands, focused on delivering secure, resilient and cost-effective colocation data centre services.

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An independently-owned, UK supplier of colocation data centre services, with over 20 years of experience in working with industry leading brands, IP House has recently opened a new London facility, built to Tier III standards, on the edge of the city’s financial district.

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ier III is currently the secondmost rigorous set of uptime requirements, and is necessary for customers who need real-time delivery for a large part of their revenue stream. IP House is looking to attract high-value customers in the City of London and Canary Wharf, in industries such as financial services, gaming and online gambling.

The impressive 14,000sq. ft. space has the capacity for 512 racks across two

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technical data suites, with direct links to local public transport destinations.

The aim is to continue to achieve the company’s goal of complete customer satisfaction whilst improving standards. Vinny Vaghani, operations and commercial manager at IP House, said, “From the design stages, through to the deployment of the first pod, our focus has always been built around three cores and customer-centred principles. The first was to partner with industry-leading vendors, which ensures we deploy

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“Our first Electr centre a 192 of w 42

the most reliable and innovative technology solutions throughout the facility. The second was to gain accreditations that would reflect our commitments to uptime, security, resiliency and continual improvement.

The third was to develop a reputation for industry-leading customer service, which is something all of the founding members are extremely passionate about.”

With communication at the forefront of IP House’s facility, it is both cloud and carrier-neutral, with super-fast connectivity to the London Internet Exchange (LINX) and multiple cloud platforms. It uses a category six backbone cabling infrastructure to deliver support for high-speed networks, ranging from 10Gb/sec to 100Gb/sec, making it the perfect solution for customers dependent on connections to business-critical applications and data housed within the facility.

To adhere to the highest of standards, infrastructure solutions came from a number of key partners including Schneider Electric’s Symmetra UPS, deployed in an N+1 configuration with 4x 500kVA, to deliver rapidly scalable and resilient power options.

Schneider’s EcoStruxure IT, DMaaS platform for 24/7 advanced monitoring and data-driven insights has also been deployed, as well as HellermannTyton’s RapidNet, preterminated cabling system, which reduces customer installation times by up to 95 per cent, with minimal on-site testing. Vinny added, “Our first data suite is comprised of Schneider Electric’s Infrastruxure (ISX) integrated data centre architecture with a total of 216 racks – 192 of which will be available for customers. Once the second stage is completed towards 2019, we’ll have a total of 512 racks, with which to service our customers.”

t data suite is comprised of Schneider ric’s Infrastruxure (ISX) integrated data architecture with a total of 216 racks – which will be available for customers” Vinny Vaghani, Operations and Commercial Manager 43

“IP House is c providing custom competitive and re service that saf against do

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committed to mers with a secure, esilient colocation feguards them owntime�

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“Our customers can be assured t we are focused on both innovatio and continual improvement” Sean Hilliar, IP House’s Data Centre Manager

Ensuring compliance with industry regulations and mitigating risk for endusers, IP House’s widely-recognised accreditations include EN50600 (to meet the requirements of a concurrently maintainable data centre), ISO 27001 (for information security management systems), ISO 9001 (for quality management), ISO 50001 (for energy management), and ISO 14001 (for environmental management).

Sean Hilliar, IP House’s data centre manager, said, “IP House is committed to providing customers with a secure, competitive and resilient colocation service that safeguards them against downtime. Our customers can be assured that we are focused on both innovation and continual improvement.

These are the values on which our

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brand has been built and will be differentiators in a market where space is currently low and capacity is in high demand.”

The continued growth of data centres in the capital conflicts with the theory that there are fears post-Brexit over the decline of London as a data centre hub. IP House’s new facility offers a purpose-built enterprise-class colocation data centre, dedicated to providing a flexible and affordable solution for your data centre needs, eliminating the overheads of operating your own IT infrastructure if you do not have the necessary equipment or resources.

For a full list of services, visit IP House’s website.

that on

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B U S I N E S S I N T E RV I E W

Verizon Untethered

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Verizon’s current CEO, Lowell McAdam, and former CEO, Ivan Seidenberg, discuss new book, Verizon Untethered: An Insider’s Story of Innovation and Disruption, covering everything from 5G, corporate culture and how the company has defined itself as a technology leader, to the role it plays today in building a better world.

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Ivan, give us a feel for why you thought it was a good time to do a book and what your thinking was behind that.

A.

(Seidenberg): Well, the truth is, I’ve been working on this for five or six years, so I’m not sure there’s a good time. I was kicking around the idea. It came down to two things. I thought the company had a really good story to tell. I also thought that the progress the company continues to make validates the story. In my mind, I also wanted to make sure that we paid tribute to the thousands of people that helped build the company.

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Q. How did you choose the title?

A. (Seidenberg): I remember, we sat in all these meetings, trying to untether ourselves from the path, without giving up what we thought we did and did well. It’s kind of a telecom word, it’s an industry word.

So, I tried it a little bit. We put it into the text. I wanted to see if people would react to it. And mostly people didn’t react, they kind of liked it. We agreed, and that’s how we got the title.

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Media & Technology

1B+

The number of people Verizon reach around the world

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“5G is going to give us a tremendous competitive advantage in the marketplace to disrupt others” Lowell McAdam, CEO

Q. Let’s talk about another phrase you used, going way back to your Ninex days, the chessboard strategy, and improving your position on the chessboard.

A. (Seidenberg): Actually, Lowell did all of the really heavy-duty lifting during my tenure, so we’ll get to him quickly, but we came up with the chessboard strategy. It’s not a new term. We were looking for a way to get the board to realise that we were thinking differently. So, rather than come up with five-year linear plans and fiveyear strategic plans and booklets with three-year budgets in it, we said, no, we’re going to look at this like a chess game. Immediately, the board liked that. We started plotting the moves, and in chess, there are innumerable moves you can make. That became a code word for us to come into the boardroom and say, “How are we going to change our competitive position?” In the early 90s, we were

regional, local, no revenue growth, overregulated... You name it! We had all these issues. So, we had to figure out a way to start changing the paradigm, and the board kind of loved it. They bought into it and they gave us encouragement. The management team, I think, liked it because they realised we were going to take action. We weren’t going to incrementally change the business, we were going to take big steps to change the business.

Q. Was there a move that isn’t obvious to everybody that you thought was a real big lever?

A. (Seidenberg): The game-changer was the GTE deal. We had done Bell Atlantic, right? And we needed something to supercharge wireless.

At the time, I thought that we could do something globally, which was very hard. We didn’t have the standing to do that, but the deal 53

WATCH The evolution of Verizon

with GTE was extraordinarily powerful because it made us bigger, yes, but it gave us an enormously potent wireless footprint, which was the attraction for Vodafone to want to throw their asset into the mix.

Q. Lowell, let’s talk about where you are now on the chessboard, and the uncertainty and the opportunity out there.

A. (McAdam): Well, I think anybody that’s in the business now sees that almost everybody that we partner with, we also compete with, so there’s no clear win-lose. There’s an awful lot of variables that you have to trade 54

off, so the chess moves are critical.

I think, for us, history repeats itself.

What Ivan did, by having the wireline as the core and then being able to pivot and have wireless, we think that oath properties allow us to augment both of those sets of assets.

Very different culture, very different paradigm, very different financial model, but we’re now discovering, just as we discovered in the past, the synergies of bringing what looks like a different business in. So, I think the thing we discovered early on in wireless was you needed to reinvent yourself. As we went from a couple of regional companies to a national

company, we had to change the way we thought about ourselves and we competed differently with others. I think we’re going through that sort of transformation again now. We’ve got to figure out how to disrupt what made us successful in the past to make us successful in the future.

Q. How does 5G fit into that?

A. (McAdam): I think this will be the biggest disruption of the entire time I’ve been in the business. I started when there weren’t any cell phones, so that’s saying a lot. I think this will disrupt the way our business operates.

It’s going to give us a tremendous

Lowell C. McAdam Chairman and Chief Executive Officer

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(McAdam): Ivan always drilled into us that we were the leader in the telecom space. We were certainly bigger than AT&T on the wireless side, and he always talked about making sure that you were pumping up the value of the industry, not just shooting holes in your competitor.

competitive advantage in the marketplace to disrupt others, and most importantly, it’s going to allow consumers to live their lives completely differently than they do today. By consumer, I mean not only the residential subscriber, but the business subscriber will be transformed as a result of this, so it’s pretty exciting stuff!

Q. I wonder if I could ask both of you to reflect more on the significance of team and driving change from the lower levels?

A. (Seidenberg): This is easy for me.

There was no question in my mind, as I watched Lowell do his job and progress through the business, that he always did the right thing for the company. (He) always understood he was part of something bigger than himself, and managed to instil in the people around him, the spirit of ‘together we can do a lot more than any one person can do’. So, it’s not about yourself, it is about the team.

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Q. How did you see teamwork come to fruition in the company?

A. (Seidenberg): I think the teamwork thing worked for us because we have such a big consumer franchise. We serve tens of billions of customers, so it was easy to keep score, whether we were winning or losing. As long as we double down on trying to do the right thing with our customers, that was a great way to build teamwork.

While you’re doing your work with customers, if you’re not producing reasonably good results consistently, they’ll tell you that. I think the way to build teamwork is to make sure we’re all serving a higher purpose.

“Every time we push the envelope, and we have a history of doing that, it’s sort of the place that people want to work” CEO, Lowell McAdam Basking Ridge, NJ Operations HQ

U.S. coverage

98% U.S. wireless coverage

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“You have to work smarter and faster and harder to make it work the way you want it” Ivan Seidenberg, former CEO

Q. We’ve been talking about culture. An important part of your generation’s career and your story personally is 9/11. Let’s talk about that.

A. (Seidenberg): 9/11 was a big data point in a history of every flood, every hurricane, you know. The World Trade Centre was bombed two times before.

I was there both of those times. It seems to me, the service ethic and spirit of getting things back up and running is terrific. When 9/11 happened, there could have been 200,000 pickup trucks from all over America or every employee that wanted to drive here to help us fix the problem. We had to slow down all the pick-up trucks because they couldn’t get through all the gates and the guards. But, everybody went back to their office, and every office across the country was working 24/7. This incident for this 58

company was a defining moment.

(McAdam): There’s nothing that’s matched up to 9/11. I mean, we still see every time there’s a hurricane, the pick-up trucks lined up ready to head down there and help any way they can. It’s a great ethic.

Q. How has the hiring and attracting talent to Verizon changed in your career?

A. (McAdam): It’s interesting, we have this debate a lot. Every time we push the envelope, and we have a history of doing that, it’s sort of the place that people want to work.

When we were the first to go to 4G, there was a lot of people that said, “Oh, they’re way too early.” If you build it, they’ll come, and we attracted a lot of talent then. We’re seeing the same thing now.

(Seidenberg): The talent gravitates towards companies that have the semblance of a vision and are willing to take the risk for growth.

Q. What advice would you give to the leaders out here that are trying to bend the curve in their part of the business and they’re up against inertia or worse?

A. (Seidenberg): What happened when we did that? It didn’t take an engineering genius to know that fibre was better than copper, right? All of the long-distance interoffice plant was fibre. The only thing that wasn’t fibre was the last link, the last mile. If the last

link could become fibre, we’d have something special. The technology vision wasn’t the problem, it was the entire financial community and the operations community who said (that) this is a bad idea. You have to work smarter and faster and harder to make it work the way you want it.

And then you’ll be able to deal with all of the people who have criticisms.

Verizon Untethered is available at Amazon, Barnes and Noble, and Books a Million. All proceeds from sales will be donated to VtoV, Verizon’s Employee Relief Fund.

BUY THE BOOK

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BUSINESS NEWS

Partners i

HP Inc. has revealed ImageNet Consulting in advanced A3 mu

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in PRINT

d it is partnering with g, LLC to drive growth ultifunction printers.

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HP has completely transformed the copier experience for both customers and service professionals with next generation technology providing the strongest security, low colour cost, and longer uptime.

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M

oreover, a partnership with ImageNet Consulting has been initiated to accelerate further growth in A3 with Smart Device Services (SDS) remote management, lowering its service costs by more than 15 per cent. Combined with HP’s unique PageWide architecture, ImageNet’s parts and labour burden is up to 10 times less than a traditional laser machine, enabling net new business wins and upgrades.

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Pat Russell, CEO at ImageNet Consulting, said, “HP is committed to driving growth for their vast partner ecosystem. We are using the cost savings we have seen on HP machines to invest in entering and scaling new markets. ImageNet has benefitted fist-hand from how HP is reinventing A3 and service, and by taking a unified vendor strategy across our print portfolio, we are maximising efficiencies and accelerating new growth.”

ImageNet Consulting is an industry leader in document management and professional services. In addition to being a strategic partner for HP’s imaging and printing, supplies and

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MPS businesses, the company is integrating options in Graphics and 3D printing, while expanding its collaboration with HP to include Device-as-a-Service.

Grad Rosenbaum, Vice President and General Manger, Americas Solutions Business at HP, added, “ImageNet is one of the most innovative and dedicated dealers in the industry, and we are thrilled that they have seen such tremendous results growing our joint MPS business across both A3 and A4. We look forward to achieving additional success with ImageNet as we continue our quest to reinvent the office with smart printing at the core.”

“We look forward to achieving additional success with ImageNet as we continue our quest to reinvent the office with smart printing at the core�

Grad Rosenbaum, Vice President and General Manger, Americas Solutions Business at HP

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Meet the Colour L

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LaserJet A3 MFPs The secret to affordable colour and fastest in-class print speeds is a print bar that prints across the page in a single pass Fewer replaceable parts means higher productivity and reduced interruption

Optional accessories for a variety of finishing options

Turn the page for features!

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Features HP PageWide affordable colour Pervasive colour with the PageWide cost advantage

Maximum uptime Cloud-based technology and fewer parts mean less downtime

The world’s most secure A3 printing Securing data, documents and devices while detecting and stopping attacks thanks to unique security features

Enhanced workflow capabilities Turn paper files into digital assets and send your work to more places without using a PC

Incredible speed Only the fastest A3 printing

Best-in-class energy efficiency Designed with the environment in mind

Printhead spans entire width of page

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“HP is committed to driving growth for their vast partner ecosystem�

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