What really matters?
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Highlight firsthand stories, case studies, customer success journeys and behind-the-scenes workflows.
Showcase credentials.
Earn backlinks from nicherelated and reputable sites. Collaborate with industry leaders.
Secure your site (HTTPS), cite sources transparently, and update content regularly.
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Google’s AI Overviews prioritize unique expertise over robotic answers.
Use AI for drafts, then inject your experience & expertise, original data, experts quotes, and customer testimonials.
Structure content for AI parsing (headers, bullet points) while keeping it human-centric.
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Search Intent
65% of searches now trigger SERP features (Ahrefs).
Google rewards content that aligns with why users search.
Check the content type of topranking pages. Use SEMRush, KWFinder or SurferSEO keyword intent filter to refine your targeting.
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Your Experience
“OriginalContentScore” is
a ranking factor. AI can’t replicate your company’s unique insights.
Publish original research (surveys, A/B tests, etc.).
Add “Meet the Team” pages with bios showcasing credentials.
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User-Centric SEO
Algorithms prioritize content that solves problems, not just keyword matches.
Turn customer support logs into “how-to” guides.
Write in simple, jargon-free language—readability scores matter.
Long-Tail Keywords
Long-tail keywords have 3x higher conversion rates (Backlinko).
Use SEMRush keywords gap analysis tool to find untapped phrases.
Create pillar pages targeting micro-niches.
SERP Features
Featured snippets, “People Also Ask,” and image packs eat 65% of clicks (Ahrefs).
Answer questions in 40–60 words for snippet eligibility.
SEO-optimize images with descriptive alt text.
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Cross-Platform SEO
Google loves Google and prioritizes its platforms like YouTube.
40% of Gen Z uses TikTok / Instagram for search (Google).
Social content ranks in Google for trending topics. Repurpose blogs into posts, reels and short videos. Use hashtags. 8 Let’s Swipe
Dwell time, scroll depth, and bounce rates directly impact rankings.
Ditch intrusive pop-ups and autoplay videos.
Use subheadings, short paragraphs, and visuals to boost engagement.
Technical SEO
53% of mobile users abandon sites that take >3 seconds to load (Google).
Fix slow pages and images (compression, lazy loading, etc.)
Optimize for Core Web Vitals metrics. Minify JS & CSS.
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Video SEO
YouTube drives 10% of global traffic (Sandvine).
Google shows videos in SERPs.
Optimize video titles and descriptions with keywords.
Add tags, timestamps and transcripts.
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Local SEO
46% of Google searches seek local info (BrightLocal).
Reviews and community engagement build trust.
Optimize for “ near me + service” keywords.
Encourage reviews for Google Business Profile and other platforms.
Voice Search
20% of searches are voicebased (Comscore).
Write content with natural language.
Target question-based keywords.
Use schema markup for FAQs and local business info.
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SEO Basics
SEO basics are non-negotiables for visibility.
Clean URLs.
Headings.
Meta titles & descriptions.
Internal linking.
Quality content.
SEO Audits
Monitor Google Search Console.
Audit your site regularly with tools like Screaming Frog (technical SEO) SEMRush or Ahrefs.
Matej Čotar
⭐ I help SMB & eCommerce skyrocket search engine rankings & sales
⭐ Ranked 150+ websites and eCommerce in top 3 positions on the first page of Google, for their main keywords.
⭐ 250+ SEO Audits / SEO Analysis
⭐ 15+ Successful Google penalty recovery
⭐ 14 years in SEO
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