User Reasearch - Cardsorting User Groups interrail
new places
interfly
work & travel
junior employees
students no salary low budget
16 - 23 years old
summer holiday winter break friday+ weekend+ monday
limited time for holiday proposal
senior employees birthday
family holiday
anniversary
23 - 30 years old
low salary low savings
managers & businessmen
(Eg: 2 weeks in a year)
honeymoon
30 - 40 years old
mid - high savings limited time for holiday (Eg: 4 weeks in a year)
user groups possible purposes
Personas “Today what I have.”
Online activities:
Age: 25
Sharing photos and shorts texts on Instagram and Facebook
Gender: Male Location: Istanbul
Offline activities: Travelling, Music and Sports
Education level: Undergraduate
Yavuztan Inam “Our time is running out.”
Occupation: Intern
Trigger or touchpoints for digital service:
Salary: --
The maps of cities
“Go for it. No matter how it ends, it was an experience.”
Online activities:
Age: 25
Gender: Male Location: Izmir Education level: Postgraduate student Occupation: Metallurgical and Materials Engineer
Onur Oz
“Travel like a pro, not like hobo.”
Salary: $15.000-20.000 peryear
Offline activities: Travelling and Yoga
Trigger or touchpoints for digital service: Various options and ease to use
“Doing as much as you can for as long as you can.”
Online activities: Instagram
Age: 30 Gender: Male Location: Ankara
Offline activities: Travelling, Dance and Art
Education level: Postgraduate
Halit Ersoy “Let’s do it!”
Occupation: Agricultural Engineer
Trigger or touchpoints for digital service:
Salary: $ 4.500
Without advertisements
“Use friendliness but do not use your friends.”
Online activities: Instagram and Yelp
Age: 28 Gender: Male Location: Florida
Offline activities: Travelling and Dance
Education level: Postgraduate
Doruk Aksoy “Let’s do it!”
Occupation: Mechanical Engineer
Trigger or touchpoints for digital service:
Salary: $ 25.000 per year
Ease of use
“Do more of what makes you happy.” Age: 22
Online activities: Social media and e-mail
Gender: Female
Burcu Kanay “Our time is running out.”
Location: Ankara
Offline activities:
Education level: Undergraduate student
Travelling, Yoga and Tennis
Occupation: Student
Trigger or touchpoints for digital service:
Income: $ 2.000
Being free
“The audience should notice the actors, not the clothes.”
Online activities:
Age: 28
Google street to see the neirborhood
Gender: Male
Offline activities:
Location: Dallas
Exchanging info about travelling locations within my social circle
Education level: Postgraduate student Occupation: Asistant at University
Cenk Koknar
“Do no harm, but don’t care too much.”
Salary: $ 2.600
Trigger or touchpoints for digital service: User comments and recommendations, and pictures with informative descriptions
“We are just collecting memories during life time.” Age: 25
“Friendship always remains.”
Instagram, Twitter, news and Tinder
Gender: Male
Offline activities:
Location: Sydney
Travelling, Music, Gym and Surfing
Education level: Graduate
Mert Karabelli
Online activities:
Occupation: Industrial Engineer
Trigger or touchpoints for digital service:
Salary: 75.000 AUD per year
Tips , moneysavers , local’ advices, getting in touch with new people
Online activities: Age: 26
Twitter, news and Video Games
Gender: Male Location: Ankara
Offline activities: Travelling, Nights out and Sports
Education level: Graduate
Samet Can Kochan “What if ...?”
Occupation: Game Designer
Trigger or touchpoints for digital service:
Salary: $ 2.500
Discount opportunities
Storytelling
Customer Journey Mapping (CJM) before a trip User goals
planning effectively
deciding to place deciding to date considering budget Context booking tickets & hostel rough plan preparing luggage Efe Can AktaĹ&#x;, 27
on the way less tiring more comfortable beingbeing on time checking the weather
+
Industrial Engineer Supply Chain Manager Outgoing, review site follower, openminded towards new tastes and environments, likes being connected
Emotions
Touchpoints
via laptop skyscanner trip advisor quora
via cell phone google calendar google maps
during a trip enjoy keeping up with the plan checking recommendations taking photos recording videos sharing photos meeting with friends
via cell phone instagram zomato uber, google maps
on the way back having good memories sharing photos comment on social media
via cell phone facebook google maps trip advisor, yelp
after 2-3 years not to forget memories and places looking at photos social media reminders having chat with friends telling stories about this trip
via cell phone facebook instagram
Wireframes & Annotations Recording Own Journey
Planning Own Journey
Mobile Application Prototyping (Explorer) 1
2
3
Calender
Off On
Add Flight Ticket
VaC
July
Off On
Add Hotel Reservation
VaC
Beşiktaş House Cafe
Marriott Hotel
*wonderful waffles *Bosphorus Bridge *amazing view
Add Restaurant Reservation
Add Meetings
4
5 Off On
VaC
Off On
VaC
You took 3 pictures;
* It’s a tradition to feed the seaguls with simit * scent of the sea * picturesque view of Istanbul
while you were around;
Mobile Application Prototyping (Planner) 1
2
Search by Place
3
Results Sort By
From
To
James Smith
3,2
28
£ 600
Istanbul 3 Days
Ranking
Keywords Museum Shopping Sightseeing
Istanbul
HOLIDAY PLAN
Activity
Comments Positive Reviews (%74)
Keywords Camping Festival
Friends Roadtrip
James Smith
3,2
28
£ 600 Keywords
Istanbul
Clubbing Museum Family Historical Adventure Art
Sightseeing
Sports
Hostel
Citylife
Concerts
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vel massa sit amet velit aliquet varius. Nulla nec tortor nec neque luctus mattis in a odio.
Museum Shopping Sightseeing
3 Days
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vel massa sit amet velit aliquet varius. Nulla nec tortor nec neque luctus mattis in a odio.
Nature
All Inclusive Hotel Village
Exhibitions
Culture
Negative Reviews(%17)
Shopping
4
Day 1 Heathrow Airport
£20
Day 2
Bebek Seaside
Marriot Hotel
*Amazing view of Bosphorus
Ortaköy
Keywords Kumpir
Keywords
Köfte The View
Crowded Ferry
*Köfte in the corner shop
Marriot Hotel
£23
Kadıköy
Waffle
Beşiktaş