WMH India Magazine - February - 2023

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Index & Credits 4-6

Amit Kr Dasgupta @Major Models New York @amitkumardasoff icial Fashion Designer: Sampurna Dey @ ajker_sampurna Fashion Designer: Matter S @ matter_s_2021 Fashion Designer: Aethon Creations @aethoncreations Brand: Levis @shirtbluejean Accessory Designer: Les Haute Corporate Bags @ leshaute_ Wardrobe Stylist: Suman Pal @palsuman109

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Lizz Poulose @lizzdenn Photographer: Jayashri Vemuri @ jay_vee_photos

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The Luxury Accessories & Trends you need this Winter

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The Ultimate Glossary of Terms About Mehendi and Mehendi Designs

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The Role of Technologies in The Fashion Industries

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From The Vault: Richa Jha “Balance Is Important in Both, Job and Passion”

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Celebrate this HOLI with WMH India!

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Elodie Vainqueur @elodievainqueur Photographer: Sylvain @niavlys007

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kashish sachdeva @kashish__sachdeva Bhuvi Kiran Kumar @bhoooovi_5

Letter From The Team Dear Readers, Welcome to the February issue of World Model Hunt India for the year 2023.

We are looking forward to the upcoming festival season in this month's issue.

It is our mission to help you towards growth and positivity, which we will be discussing. Trends you need this winter .The ultimate glossary of terms about mehendi and mehendi designs.

Taking part in Holi celebrations together.

Let us make positive progress in this season of festivals together both professionally and personally Thank You, Team World Model Hunt India.

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Amit Kr D a s gu p ta

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@ amitkumardasofficial

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Ad.

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L i zz P ou l o s e

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@lizzdenn

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Ad.

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Elodie Vainqueur Instagram

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@ elodievainqueur

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The Luxury Accessories & Trends you need this Winter

ccessories are essential for participating in outdoor winter activities as well as staying comfortable in the chilly weather. Accessories and trends are a need if you really want to be ready for any winter event or occasion. Additionally, it’s preferable to get accessories at the start of the winter season so that you have the widest selection of choices when shopping.

Check this list to make sure you have all the winter items that every woman needs before you go shopping:

Varsity jackets Varsity jackets exude a sense of success and wintertime chill while conveying a youthful and carefree attitude. Varsity jackets are well-known for their vivid colors and patterns and are a hot winter fashion trend.

Its origins can be found with the Harvard baseball team when it was a common item of winter 16

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sportswear. It’s already a common item among high school students, easily matched with sweatshirts or straightforward homemade shirts to create a really fashionable winter ensemble.

Leather Outfit A timeless layering item that has

grown to embrace head-to-toe fashion and hasn’t gone out of style since the 1920s. Since the last few seasons, its popularity has steadily increased.

Any outfit can be upgraded with leather. Leather suits, coats, and even dresses are among the most popular designs for the winter 2022-23 fashion trends.

One of the perennially popular winter 2021 fashion trends is leather, a prominent material with polished surface finishes and patented shine.

Balaclava The balaclava is the ultimate fash-

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ionable winter gear for 2023 that is both useful and fashionable. A balaclava is a piece of clothing that partially or completely conceals the face, neck, and top of the head. Compared to a ski mask, more of your face is seen. Balaclavas serve as both a scarf and a hat in the arctic winter months to trap your body heat and keep you warm. They’re the ideal method to stay warm and protected during a 18

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winter storm while also making a fashion statement.

Oversized Scarves For winter 2022-23, extra-large scarves are a fashion must-have.

Oversized scarves are a fantastic example of a fashion that can be both current and classic. Even if they’re fashionable for 2023, you’ll utilize a cute, warm scarf for many

are now regarded as trendy modern attire. To appeal to a broad variety of customers, several businesses have even made it plus-size accessible.

It has evolved into a go-to party outfit for millennials and a staple of high-end streetwear fashion due to its ease of wear and casual beautiful vibes.

Faux fur Coat Faux fur is a show-stopping

years to come. Avoid mixing an oversized scarf with the out-ofstyle blanket scarf. Although they can’t completely envelop your body, oversized scarves are nonetheless large enough to serve as the outfit’s center point.

Cargo pants Having been a pillar of the winter 2021 fashion trend, cargo pants WMH INDIA MAGAZINE-FEB-2023 19

winter 2022 fashion trend since it serves as an ethical and animal-friendly alternative to real fur, which was historically infamous for its brutal methods.

The faux fur coat is a top fashion statement and a practical layering piece for the winter. To give it a vintage-luxury look, most fashion designers offer it lengthy lengths and choose neutral-beige colors.

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Sporty Glasses Not only are sunglasses for the summer. They are essential pieces of clothing that may dress up any look and shield your eyes all year long. Whether or not the sunglasses trend for the next fall and winter of 2022 is your style depends on your personal preferences.

As we migrate into autumn and winter, a sleek wraparound frame in a crimson, blue, or black color has become extremely fashionable.

Cashmere Slippers Cashmere wool is renowned for its luxurious look and feel. It’s one of the greatest materials for luxury clothing and accessories, such as slippers.

to be the top footwear trend for winter 2023, continuing the 90s trend of provocative and risqué aesthetics.

By adding vivid pops of color or neutral tones, leather over-theknee boots can instantly take an outfit from drab to fantastic. To make a fashion statement, the majority of customers enjoy wearing them with long coats or knit mini dresses.

You won’t be dissatisfied with a pair of plush cashmere slippers if you’re looking for something to keep your feet especially warm this winter. There are open-toed slippers, ones that cover your entire foot, and boot-style slippers that extend past your ankle.

A pair of cashmere slippers will cost more than ones made of cotton and rubber, but they are worthwhile as an investment. A single pair of cashmere slippers can last several winters without displaying indications of wear and tear due to the exceptional quality of cashmere wool.

Over-the-knee boots Over-the-knee boots are expected WMH INDIA MAGAZINE-FEB-2023 21

Poncho Poncho is like an expansive blanket scarf that is meant to be used as outer clothing to keep the body warm. A basic poncho is made of a single, huge sheet of fabric with a hole cut out in the middle for the head. Additional fabric is frequently added to the poncho

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to act as a hood. Grab a poncho for unpredictable weather. It will make your clothing cozier and more charming.

Luxury Scarves For big occasions or just a casual day out, luxury scarves are a per-

fect final addition to any ensemble. Luxury scarves can be worn to reflect your personality in a variety of ways, including during weddings and other formal events.

Luxury Handbags Anyone wishing to enhance their appearance when dressed for any occasion should consider investing in a luxury handbag. The

luxury handbag market offers a wide variety of choices, so it’s simple to pick a design that fits your taste and budget.

There are many different designs, sizes, and colors to pick from, ranging from pricey leather to more budget-friendly canvas lines.

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The Ultimate Glossary of Terms About Mehendi and Mehendi Designs

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he traditional practice of applying a paste formed from the powdered, dried leaves of the henna plant to the hands, feet, or body is known as mehndi. It normally has a cherry-red to brown tint, though this might change depending on how long it’s been there and a number

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of other things.

For texture, scent, or stain assistance, essential oils, coffee, lemon, tea, and other substances are occasionally added. Over 5,000 years ago, mehndi was first practiced in the Middle East and Northern Africa.

It has been employed for ceremonial, liturgical, and artistic purposes. Even mummies with henna-ed hands have been discovered by archaeologists. Despite the fact that men have used mehndi, this technique is frequently associated with women.

Mehndi designs The Mehendi Design of India Mehendi patterns in the Indian

style are already well-liked and gorgeous in appearance. Indian mehendi designs have plenty to offer for every age group with their distinctive and exquisite designs.

From front to back, Indian mehendi designs have some fantastic patterns, including some well-known ones like florals, checkered dots, trails, and other classic patterns.

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Arabic Mehendi Design

Creating a bridal mehndi

Arabic mehndi patterns are wellliked for their distinctive and beautiful styling, as well as for the ideal balance of strong lines and empty spaces.

design

Since Arabic mehndi developed in the gulf countries, its designs and styling varies slightly from those of traditional mehndi. It is regarded as one of the best mehndi designs and exudes a special elegance and royalness.

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Bridal mehndi must be applied during Indian weddings. It’s a hit with everyone there and has a big impact on the event. The design for a bride’s special day requires careful consideration.

While some people prefer simple designs, others favour more complicated ones. But in the end, they are all breath-taking.

Despite being a part of the wedding

rite, brides still prefer to apply mehndi for a number of scientific reasons. Mehndi has natural cooling properties. When applied to the palms or feet, the chilling sensation travels throughout the body. Mehndi also relieves tension, discomfort, and headaches.

Moroccan Mehndi design Moroccan mehndi patterns are highly known in Middle Eastern and Gulf countries. This type of pattern is akin to Arabic mehndi designs even though they are

less intricate than them. Moroccan Mehndi Designs are a more contemporary take on traditional mehndi art that looks incredibly unique and stylish.

These patterns are also believed to ward against evil. It is believed that a special diamond-shaped Mehndi design will shield the bride and her husband from any bad karma. Because Moroccan mehndi patterns are so simple to use, even beginners can do it.

Western-Indo

Mehendi

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Design This Indo-Western Mehendi is the ideal blend of an Indian and a Western mehendi design. Other common designs include the brief messages and lengthy trails in Indo-western mehndi designs, in addition to the eccentric motifs and patterns.

You can look through the wide selection of patterns and styles offered in this one to embellish the beauty of your hands and receive the finest of both traditional and western mehndi designs.

Design for Pakistani Mehendi Pakistani mehendi designs feature leaves, florals, mosques, mandala designs, domes, and a lot more, such as paisley patterns, to symbolize the country’s ideals and traditions.

Pakistani mehndi designs have bolder contours that seem magnificent and exquisite when applied to hands, thus it is apparent that they are difficult to frame.

Design of Mehndi Jewellery As the name would suggest, this style of mehndi is intended to 28

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make your hands appear to be covered in jewellery. It is subtle and simple. But it also seems sophisticated.

These days, future brides like this form of mehndi. This design is the one to go for if you don’t like a lot of art. Another aspect that contributes to the popularity of this type of mehndi is the fact that you don’t need any real jewellery to match these designs on your hands.

Tips for darkening mehndi Before applying mehendi, always wash and towel dry your hands.

Never apply moisturizer to them!

This forms a barrier that prevents the mehendi from fading.

Create a thick sugar syrup, then spread the gooey concoction over the mehendi with a half-cut lemon. This makes it stay on your skin longer and prevents it from coming off. Applying too much lemon will cause it to bleach, so be careful.

Take a few cloves and toast them on a flat pan or tawa. Once the mehendi has been removed, hold your hands over them and let the aroma of the cloves warm them.

Repeat this a few times or until you can withstand the heat.

you must use it to allow the chlorine to dissipate.

To make mehndi paste, only use rose, blossom, rain, distilled, or purified water. No matter where you reside, chlorine is probably present in tap water. The colour of the henna increases with the amount of chlorine in the water.

Stay away from Henna with Preservatives frequently added by manufacturers to extend the shelf life of their henna pastes. Unfortunately, this changes the paste’s chemistry. You will require freshly applied henna to produce dark mehndi designs.

To be safe, make the henna paste with filtered, distilled, or rainwater. Please boil or keep tap water in a bowl for at least 24 hours if

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The Role of Technologies in The Fashion Industries

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echnology is changing fashion at such a rapid pace and in a massive allencompassing way. When we talk about technology changing fashion we’re not only talking about eCommerce, but it’s also everywhere. It’s in-store, supply chain, manufacturing, logistics, delivery, cost, and customer service, every layer of the fashion value chain is being

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impacted by technology. The concept and patterns with the right mix of colours are the key points in designing a costume to make it appealing to the customers. AI can detect new demand patterns by predicting the current trend which reduces the forecasting error.

In fashion, the manufacturing of apparel is a labour-intensive

industry. There are routine tasks now that AI can perform with greater precision at faster rates, from netting to the sorting of clothes, reducing the extra costs on the staff. AI-enabled machines and robots can easily stitch fabrics perfectly while at the same time identifying defects in the fabric and offering quality control to ensure the real colour of the design match the new colours.

The big challenge in the world we live in is for traditional

retailers to understand how to be relevant digitally, both in terms of brand building and selling products through the digital channel and then for the digital channel to build engaging experiences, both visually and eventually also physically. If they don’t, they run the risk of the irrelevant.

It offers the brand opportunity to extend itself to consumers which gives the consumers a lot more touchpoints.

Fashion industries are one of the WMH INDIA MAGAZINE-FEB-2023 31

pillar industries of the country. that is why this empowers support from its customers in this industry. Finding the right start-ups in fashion tech, scouting the latest trends like blockchain, big data, artificial intelligence, and nanotech.

It is especially important to look at people as people and to deeply understand what drives them to buy products, use

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products, and be engaged by products and brands. Leverage your understanding of all the different variables to innovate.

Technology, manufacturing, marketing, branding, distribution, and so on create a solution that makes sense for the people and is meaningful and relevant for the people. It is estimated that around 75% of fashion retailers have invested or planned to invest in AI.

We are also seeing modern technologies offering a more hyper-personalized type of engagement for consumers and we’re also seeing a lot of assistive techs come into play in the market as well. The beauty sites employ an app that lets the consumers customize their foundation based on their exact skin tone match at any time, simply by tapping at their skin with their phones. This is an exciting experiment in going

down the path of consumer relevancy to the most granular level.

There is no space anymore for mediocrity. There is just space for excellence and something extraordinary for people. If you don’t do it somebody will do it first for you. Digital transformation offers a fantastic opportunity for businesses to learn more about the consumer journey.

They use a lot of digital signals, primarily from social that can WMH INDIA MAGAZINE-FEB-2023 33

inform their decision to come up with better ideas to win the consumer’s heart.

Customization, improved customer service, and communication, better buying and planning, inventory management, reduced returns and improvement in product discovery are the major benefits of getting technology involved 34

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in the fashion industry. Some major fashion retailers using AI are Alibaba, Amazon, H&M, Tommy Hilfiger, and Asos.

No doubt AI is revolutionizing the fashion industry in ways that nobody would have thought.

Retailers, manufacturers, designers, and managers alike

are learning to greatly benefit from this rapid change by harnessing the underlying power of AI machine learning.

Our predictions for the next few years are capital raising with companies that have a handle on technology and that are communicating with technology. One of the biggest things we see is around the whole idea of diversity and inclusivity at the forefront of consumers’

minds. The next wave is the view of relevancy, establishing an emphatic relationship with the consumer around real values that impact society. There is a great landscape of many technologies. There is very much excitement around these companies and then how they go beyond that into physical brick and mortar, that’s very exciting to think of.

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FROM THE VAULT -

Richa Jha

“Balance Is Important in Both, Job and Passion”, 36

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finally realized that she is keener on the entertainment domain and fashion industry.

From that day till now, she never looked back and has completed three years in this industry.

“While doing my graduation in mass media, my interest in modeling and fashion increased.

I used to participate in all the fests, contests, and ramp held in my college. From there onwards, I started following my passion.”

As everyone knows, good things do not come easily. The same followed Richa Jha as well.

Her family did not support her beginning. It took quite a long time to convince them.

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odel Richa Jha was always fond of the limelight.

While pursuing Mass Media, she

“After the completion of my post-graduation, I got a job as a content writer. And, I started my professional modeling. But, my parents were not convinced about this. As you know I am from Bihar and most of our parents expect us to be either IAS or Engineer. At that time too, my parents were not that convinced for opting career in mass media. Though, they agreed and I am the only one WMH INDIA MAGAZINE-FEB-2023 37

in my family who opted a different career from others.

But modeling was a completely new thing for them with no future ahead due to lack of exposure to this industry. Now my parents are convinced as they know I am earning well along with modeling.”

Richa believes that in this industry along with the caliber, one should have good networking with people.

Communication is an important part of this industry and also balancing both profile and marketing in social media with work is crucial.

The struggle is part and parcel of life be it any industry. Sharing her experiences on this she said, “To be honest, the struggle I faced was finding genuine network and people to work with. There is bad influence everywhere, where people try to fool you. Secondly, it is very difficult to maintain your profile and being consistent in working upon your skills.

There is a massive competition outside and to stand out, you 38

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should have a balance in every aspect.”

Richa has worked with famous brands and companies. The first professional shoot was with Ajio Fashion Jewelers in Mumbai. Also, she has done many ramp shows like Made In India Swadeshi and Mercedes Benz show by Aatarah and Chal Charkha clothing brand.

She also represented many clothing brands AJIO, Shein, and many more. And, she was also interviewed on News 18 Hindi channel as well.

Talking about body positivity and rejection, Richa Jha also faced rejection many times for being skinny.

“I was rejected so many times by saying ‘you are too skinny.’

I felt so bad and I started to compare myself with other models.

But eventually, I gained more confidence in myself after seeing many top models who are not perfect. No one is perfect. It is just how we present ourselves.”

Her opinion towards the impact of social media on this industry as well as in models’ life was

quite precise.

“Social media has a great impact on us. Most of the agencies and companies contact you through social media only. It has been a great source of networking and connection with designers and recruiters.”

between her job and modeling, Richa Jha is shining bright, day by day.

Discussing LGBTQ and queer communities, she is quite supportive of them.

She supports their genuine hard work and dedication in this industry.

“Most of the people do not know about them and they do not even try to know. That is the saddest part that without knowing them, people judge and treat them differently or not let them work which is completely wrong.”

Apart from modeling, Richa Jha loves reading and writing.

She is currently working as Content Head for Velar Health Organization. And also worked as a freelance writer for various media outlets like Times Now, Zee News, and many more. She loves to sing and is also a statelevel roller skater.

Keeping

a

balance

intact WMH INDIA MAGAZINE-FEB-2023 39

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Celebrate this HOLI with WMH India!

oli, the festival of colours is just round the corner, however don’t worry we have got you covered with our exclusive tips and tricks that you could follow this season be it calories your skin or hair.

Drink plenty of water Holi celebrations can be strenuous and draining physically. To prevent dehydration and other health problems, it’s critical to maintain hydration and consume lots of water. To replenish your electrolytes, you can also drink more hydrating liquids like coconut water, lemonade, or buttermilk.

Sun protection is advised In the spring, when it's nice and sunny outside, Holi is frequently observed. Use sun protection and reduce your exposure to UV rays that could harm you.

Wearing a hat or carrying an umbrella can help you protect 40

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yourself from the sun, or you can celebrate in the early or late hours of the day when the sun is not as strong.

Use petroleum jelly or lip balm to protect your lips from becoming dry and chapped. To shield them from UV damage, you can also use a lip balm with SPF.

When you wash your hair after playing Holi, use a gentle shampoo to avoid harming your hair or scalp. Also, you can replenish the hydration and nutrition in your hair by using a conditioner or hair mask.

or let your hair air dry instead.

After playing Holi, stay away from blow drying or using hot products like hair straighteners on your hair because they might harm your hair even more. Use a cold setting on your blow dryer

Take a break from playing Holi if you feel too hot or tired. Rest in a cool and shaded area and drink plenty of water to stay hydrated.

Avoid consuming alcohol or smoking while playing Holi, as they can dehydrate your skin and make it more susceptible to damage.

If you have any cuts, bruises, WMH INDIA MAGAZINE-FEB-2023 41

or wounds on your skin, avoid playing Holi or getting colors on those areas. This can prevent the colors from entering your bloodstream and causing further damage to your skin.

If you experience any skin irritation, redness, or rashes after playing Holi, consult a dermatologist immediately.

They can prescribe appropriate medication or treatment to 42

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relieve your symptoms and prevent any further damage to your skin.

Use a gentle face wash to cleanse your face after playing Holi. Avoid using hot water or harsh soaps, as this can strip your skin of its natural oils and cause dryness.

Apply a hair serum or oil to nourish and protect your hair after washing it. This can

also help prevent any frizz or damage caused by the colors and keep your hair smooth and manageable.

Holi, as this can strip away the natural oils from your skin and hair. Instead, use lukewarm or cool water to wash and rinse.

If you have oily skin, use a waterbased or gel-based moisturizer instead of a heavy cream. This can help hydrate your skin without making it feel greasy or clogging your pores.

At last Holi is a festival of colours and joy, be safe and enjoy! Team WMH India wishes you a very Happy Holi.

Avoid using hot water to wash your face or hair after playing

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ka s h i s h sac h d eva Instagram

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@ kashish__sachdeva

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Bhuvi Kiran Kumar Instagram

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@ bhoooovi_5

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