PRINCESS CHANEL OF YG ENTERTAIENT

Jennie was chosen as the new muse for Chanel Korea Beauty and shot her first pictorial for the brand with Harper’s Bazaar Korea in January 2018.She became the ambassador of Chanel Korea in June.

A spokesperson for Chanel Korea explained that Jennie’s loyalty to the brand, as well as her trendy style, was in line with Chanel’s image as they targeted young millennials in addition to their current consumers. Jennie attended the launch of Chanel’s new fragrance, Les Eaux De Chanel, in Deauville, France, that same month. She met and interviewed Chanel’s in-house perfume creator, Olivier Polge, and shot a pictorial for his new collection of fragrances with Cosmopolitan Korea.

In October, Jennie was named global ambassador for Chanel. She attended her first Chanel fashion show as a Korean representative during Paris Fashion Week, sitting front-row next to Pharrell Williams and Pamela Anderson. On September 23, 2021, Jennie became the face of Chanel’s Coco Neige 2021-22 campaign with photos taken by Dutch photographers Inez and Vinoodh.