REALESTATESERVICESPROPOSAL
PreparedEspeciallyfor: TreimanFamily 6451ClaytonRoad,#208 St.LouisMO63117
Formarketingthepropertylocatedat: 6451ClaytonRoad,#208
Preparedby: BethManlin SalesAssociate DielmannSotheby'sInternationalRealty 8301MarylandAvenue,Suite100 SaintLouis,MO63105
Office:314.725.0009
Mobile:314.954.3999
Fax:314.726.5575
email:beth.manlin@sothebysrealty.com
Date:April20,2026
April 20, 2026
Treiman Family
6451 Clayton Road, #208 St. Louis MO 63117
Dear Lisa and Jerry:
Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations.
You will receive competent and professional service when you select me and Dielmann Sotheby´s International Realty to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction.
This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Dielmann Sotheby´s International Realty will confirm that I am best qualified to market your home.
Sincerely,
Beth Manlin Sales Associate, REALTOR®
DETERMININGTHEVALUEOF YOURHOME
YOURPROPERTYWILLNEEDTOBEUNIQUELYPOSITIONED TOCREATEMAXIMUMINTEREST
Althoughthelistingpriceyouplaceonyourpropertywillinfluenceits sale,therearemanyotherfactorsthatcomeintoplay.Someofthese factorsarewithinyourcontrol,othersarenot.
Factorsnotwithinyourcontrol:
�Yourproperty’slocation
�Recentpropertymarketvalues
�Currenteconomicindicator
Factorswithinyourcontrol:
�Yourproperty’sdistinctiveandcompellingattributes
�Thephysicalconditionofyourproperty(homeandgrounds)
�Theclosingdateyouprefer
�Thereadyaccesstoyourpropertyforshowing
�Theselectionoftherealestatesalesprofessionalyouchooseto representyou
Factorstoconsider:
�Ahousethatispricedrightfromthebeginningachievesthehighest proceeds.
�Takeadvantageoftheinitialexcitementyourhomewilldrawitsfirst fewweeksonthemarketbyrealisticpricing.Thedesiredendresultis tofindapricethatwillattractabuyerinareasonabletime.
�Basedonsupplyanddemand,themarketdeterminestheprice.
�MarketresearchassistsindeterminingOpinionofValue.Our ComparativeMarketAnalysisconsidersbothrecenttransfersaswellas activelistings.
�Ultimatelythesellingpricewillbedeterminedbynotonly comparablepropertiesbutbycompetingbuyers.Buyerswillestablish a“worth”thatyourpropertyhastothem.
�Thebuyingpublicdeterminesthemarketvalueofyourhome.There isnoexactpriceforrealestate.However,pricingdoesaffectsalability.
OPINIONOFVALUEMARKETPRICE
OURMUTUALOBJECTIVEISTOACHIEVETHEHIGHESTSELLINGPRICEFORYOURPROPERTY
MarketresearchassistsindeterminingOpinionofValue.OurComparativeMarketAnalysisconsidersboth recenttransfersaswellasactivelistings.
Ultimatelythesellingpricewillbedeterminednotonlybycomparablepropertiesbutbycompetingbuyers aswell.Buyerswillestablisha“worth”thatyourpropertyhastothem.
Intheauctionworldthehighestpriceforapaintingwillbeachievedbyallprospectsinapositiontoboth affordandappreciatethepainting.Inauctions,theconsignormaysetareserve.Ifthehighestbidisless thanthereserve,thepaintingwillgounsold.Thisisnotunlikearealestatepropertyforsale.
Incontrasttoapainting,however,realestateislocationspecific.Yourpropertyvalueiscloselytiedtothe historyofpricesinyoursamecommunity,regionandstate.
Purchaseofaresidentialproperty,atanyprice,isbothanemotionalandbusinessdecision.Thedecisionto purchaseisdrivenbyemotion.Thepurchasepriceistiedtobothemotionandmarketdata.
THEIMPORTANCEOF INTELLIGENTPRICING
Determiningthebestaskingpriceforahomecanbeoneof themostchallengingaspectsofsellingahome.Itisalsoone ofthemostimportant.Ifyourhomeislistedatapricethatis abovemarketvalue,youwillmissoutonprospectivebuyers whowouldotherwisebeprimecandidatestopurchaseyour home.Ifyoulistatapricethatisbelowmarketvalue,youwill ultimatelysellforapricethatisnottheoptimumvaluefor yourhome.AsFigure1illustrates,morebuyerspurchasetheir propertiesatmarketvaluethanabovemarketvalue.The percentageincreasesasthepricefallsevenfurtherbelow marketvalue.Therefore,bypricingyourpropertyatmarket value,youexposeittoamuchgreaterpercentageof prospectivebuyers.Thisincreasesyourchancesforasale whileensuringafinalsalepricethatproperlyreflectsthe marketvalueofyourhome.
Anothercriticalfactortokeepinmindwhenpricingyour homeistiming.Apropertyattractsthemostattention, excitementandinterestfromtherealestatecommunityand potentialbuyerswhenitisfirstlistedonthemarket(see Figure2).Improperpricingattheinitiallistingmissesouton thispeakinterestperiodandmayresultinyourproperty languishingonthemarket.Thismayleadtoabelowmarket valuesaleprice(seeFigure3),or,evenworse,nosaleatall. Therefore,yourhomehasthehighestchancesforafruitful salewhenitisnewonthemarketandthepriceisreasonably established.
Wecangiveyouup-to-dateinformationonwhatis happeninginthemarketplaceandtheprice,financing,terms, andconditionofcompetingproperties.Thesearekeyfactors ingettingyourpropertysoldatthebestprice,quicklyand withminimumhassle.
Figure1-PercentageofBuyersbyAskingPrice
Figure2-ActivityversusTiming
Figure3-TheEffectofOverpricing
SUBJECTPROPERTY PROFILEFOR
6451CLAYTONROAD,#208
Thefollowingfeatureshavebeenidentifiedtoaidinthesearchforpropertiesthatarecomparableto yours.Thiswillhelpindeterminingproperpricingforyourhome.
City:Clayton
Acres:
BlwSqft: Style:
Beds:2
HalfBaths: Heating: Cooling: FrplFeat: Parking: Interior: LotDesc: TaxYear: Sewer:
Subdivision:DemunPointeCondo
AbvSqft:1,368
LivArea:1,368
Levels:
FullBaths:2
Heating: Cooling: #Frpl:
GarSpaces: Basement: Interior: Taxes: Water:
CURRENTLYONTHEMARKET
COMPARATIVEMARKET ANALYSISSUMMARY
1 SubjectProperty 6451ClaytonRoad,#208 2 CurrentlyOnTheMarket 6340ClaytonRoad 3 CurrentlyOnTheMarket 6340ClaytonRoad 4 RecentlySold 6350ClaytonRoad 5 RecentlySold 6350ClaytonRoad
COMPARATIVEMARKET ANALYSIS
GRAPHICANALYSISOFCURRENTLYONTHEMARKETPROPERTIES
SummaryStatisticsof2Properties:
AveragePrice:$589,900
HighPrice:$649,900
LowPrice:$529,900
MedianPrice:$589,900
Average$perSqFt:$341.00
AverageDaysOnMarket:99
GRAPHICANALYSISOFRECENTLYSOLDPROPERTIES
SummaryStatisticsof2Properties:
AveragePrice:$544,500
HighPrice:$589,000
LowPrice:$500,000
MedianPrice:$544,500
Average$perSqFt:$307.50
AverageSalePrice%ListPrice:96.85
AverageDaysOnMarket:15
Pricingyourpropertycorrectlyiscrucial.Youwanttosellyourpropertyina timelymanneratthehighestpricepossible.Currentmarketconditions determinethevalue.
Pricingtoohighortoolowcancostyoutimeandmoney.Realisticpricingwill achieveamaximumsalepriceinareasonableamountoftime.
Analysisofthecomparableproperties suggestsalistpricerangeof:
$500,000to$700,000
INCONCLUSION
Whilerealestatebynatureislocal,themarketforyourhomeisinrealitynational,andincreasingly,global.Sotheby's InternationalRealtyispartofthisglobalnetwork,whichincludesofficesintheworld'smostsought-afterlocations.
SelectingSotheby'sInternationalRealtytorepresentyourpropertywillconnectyoutoagroupofrealestate professionalswidelyrespectedforthequalityoftheirlistingsandthelevelofprofessionalismandexpertisethey offer.Ourassociateshaveadeepunderstandingoflocalrealestatemarketsandstrongtiestothecommunitieswe serve.Weshareastrongcommitmenttodeliveringexceptionalserviceandhavealonghistoryofexceedingthe expectationsoftheworld'smostdiscerningbuyersandsellers.
Welookforwardtoofferingyouseveraluniqueadvantagesincluding:
�Preeminentlocalexpertiseandcontacts.
�Accesstoproprietarymarketingmaterials.
�Strongrelationships,marketingandbrandrecognition inotherkeymarkets.
�Areferralconnectionwithsomeoftheworld'smostsuccessfulagents.
�Aprovenabilitytosellpropertiesinallpriceranges.
�Acomprehensiveinternetmarketingstrategythatincludesfeaturingyourpropertyonsothebyshomes.com, sothebysrealty.comandsothebys.com,anddistributionpartnerssuchasWSJ.com,NYT.com,Yahoo.com, Openhouse.com,Trulia.comandFrontdoor.com.
�Cross-marketingopportunitieswithstrategicpartnerslikeSotheby'sauctionhouse.
�ThelevelofservicethatclientshavecometoexpectfromthenameSotheby's.
EachOfficeisIndependentlyOwnedandOperated.
