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Comparative Market Analysis

Therearesomanyadvantages toaffiliatingwithus.

WhyUseaRealtor®?

Whensellingyour home,your REALTOR® canprovideup-to-dateinformationonwhat ishappeningin themarketplace,includingpricing,financing,andtermsof comparableproperties Thesearekeyfactorsin achievingasuccessfulsaleat thebest possiblepriceintheshortest amount oftime.

Onlyrealestatelicenseeswhoaremembersof theNational Associationof REALTORS®mayusethetitle REALTOR® REALTORS® subscribeto astrict Codeof Ethicsand are held to ahigher standard of professionalism and knowledge throughout the buying and selling process. They are committed to treatingall partiesin atransaction honestly and fairly REALTOR® businesspracticesaremonitored at thelocal board level, with arbitration and disciplinary systemsin placeto addresscomplaintsfrom the publicor other members

Your REALTOR®canobjectivelyevaluateeverybuyer?sproposalandhelpprepareanappropriate,legally bindingsalesagreement Betweentheinitial agreement andsettlement,questionsor issuesmayarise For example,unexpectedrepairsmayberequiredtoobtainfinancing,or atitleissuemaybediscovered Your REALTOR®isthebest resourcetohelpresolvethesemattersandkeepthetransactionmovingsmoothly tosettlement.

BrandMarketing

A brand conveysaperception and emotional appeal with consumersand tells themwhat they can expect froman organization.TheSotheby'sInternational Realty® brand marketing strategy is to develop and curate quality content, deliveredacrossmultipleplatformsinorder tocreateandmaintainglobalbrand recognitionanddrivemoreconsumerstosothebysrealtycom

sothebysrealty.com

sothebysrealtycom attractsmoreconsumersto search, view and inquirethan anyother luxuryreal estatewebsite.Millionsof viewersimmersethemselvesin our collection of vibrant, full screen high definition videosand photography.

sothebysrealty.com also offers3D and Virtual Reality Tours, 17languagesand featuredlifestyleanddestinationcontent Ahomepresentedwithsuchin-depth and unique content has a much higher success rate capturing search engine inquiriesandengagingonlineconsumers.

UnparalleledReach

A UniqueHomeDeservesSpecial Attention

Weoffer awhite-gloveservicethat distributesyour propertylistingbrochureto Sotheby'sInternational Realty officesaround thecountry and theworld This programexposesyour propertytopotential home-buyerswhoseek properties ofdistinctivecharacter.

Your property brochurecan also bedisplayed at Sotheby'sauction houseand salesroomsin New York,London and other worldwidelocations.Amongthe world'smost popular placestoseeandexperienceexceptional art,jewelry and collectibles,onlyyour Sotheby'sInternational Realty® associatecanoffer such asexclusiveaccesstosomanyoftheworld'smost qualifiedbuyers

GlobalMediaPartnerships

With an emphasison brand exclusivity,cutting-edgeadvertisingtechnologies, strategic positioning, social traffic drivers and video content integration, the Sotheby's International Realty® brand utilizes hand-selected media powerhouseswhoseinnovation,experienceandinternational impact allow our brandtosuccessfullyconnect withaglobalconsumer

Determiningthe ValueofYour Home

Your property will need to beuniquely positioned to createmaximum interest

Althoughthelistingpriceyouplaceonyour property will influenceit'ssale,therearemany other factors that comeintoplay Someofthesefactorsarewithinyour control,othersarenot

FACTORS NOT WITHIN YOUR CONTROL

- Your property'slocation

- Recent propertymarket values

- Current economicindicators

FACTORS WITHIN YOUR CONTROL

- Your property'sdistinctiveandcompellingattributes

- Thephysicalconditionofyour property(homeandgrounds)

- Theclosingdateyouprefer

- Thereadyaccesstoyour propertyfor showing

- Theselectionoftherealestatesalesprofessionalyouchoosetorepresent you

FACTORS TO CONSIDER

- Ahousethat ispricedright fromthebeginningachievesthehighest proceeds.

- Takeadvantageof theinitial excitement your homewill draw itsfirst weeksonthemarket byrealistic pricing.Thedesiredendresult istofindapricethat willattract abuyer inareasonabletime.

- Basedonsupplyanddemand,themarket determinestheprice.

- Market research assists in determining Opinion of Value. Our Comparative Market Analysis considersbothrecent transfersaswellasactivelistings.

- Ultimately thesellingpricewill bedetermined by not only comparablepropertiesbut by competing buyers.Buyerswillestablisha"worth"that your propertyhastothem.

- Thebuyingpublicdeterminesthemarket valueof your home Thereisnoexact pricefor real estate However,pricingdoesaffect salability.

TheImportanceof Intelligent Pricing

Determining thebest asking pricefor ahomecan beone of the most challengingaspectsof sellingahome.It isalsooneof themost important If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwisebeprimecandidatestopurchaseyour home If youlist at apricethat isbelow market value,youwill ultimatelysell for aprice that isnot theoptimumvaluefor your home Asfig No1illustrates, morebuyerspurchasetheir propertiesat market valuethan above market value The percentage increases as the price falls even further below market value Therefore,bypricingyour propertyat the market value, you expose it to a much greater percentage of prospective buyers This increases your chances for a sale while ensuringafinal salepricethat properlyreflectsthemarket valueof your home

Another criticalfactor tokeepinmindiswhenpricingyour homeis timing A property attracts the most attention, excitement and interest fromthereal estatecommunityandpotential buyerswhenit isfirst listed on themarket (see fig. No 2) Improper pricingat the initial listingmissesout onthispeakinterest periodandmayresult in your property languishingon themarket.Thismay lead to abelow market valuesaleprice(see fig No 3),or,even worse,no saleat all Therefore,your homehasthehighest chancesfor afruitfulsalewhen it isnewonthemarket andthepriceisreasonablyestablished. Wecangiveyouup-to-dateinformationonwhat ishappeninginthe marketplace and the price, financing terms, and condition of the competingproperties.Thesearekeyfactorsingettingyour property soldat thebest price,quicklyandwithminimumhassle

fig.No1

fig.No 2

NUMBER OF WEEKS ON MARKET

fig No 3

KeyMarket Factors

How long does it take to sell a property?Some properties sell in afew days, others may take several months Byrecognizingsomekeyfactorsthat influencemarketingahome,youcanget significant control over market time

Theproper balanceof thesefactorswill expediteyour sale:

LOCATION

Locationisthesinglegreatest factor affectingvalue A neighborhood'sdesirability isbasictoaproperty's fair market value

COMPETITION

Buyers compare your property against others in that neighborhood Buyers interpret value based on availablepropertiesonthemarket

TIMING

Therealestatemarket mayreflect a"buyers"or "sellers"market Market conditionscannot bemanipulated; anindividuallytailoredmarketingplanofactionmust bedevelopedfor eachproperty

CONDITION

Theproperty condition will affect priceand speed of sale. Optimizingphysical appearanceand advance preparationfor marketingmaximizesvalue.

TERMS

The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structuredtomeet your objectivesareimportant tosuccessfulmarketing.

PRICE

Ifthepropertyisnot properlypriced,asalemaybedelayedor evenprevented.ReviewingtheComparative Market Analysisassistsyouindeterminingthebest possibleprice.

InConclusion

Whilereal estatebynatureislocal,themarket for your homeisinrealitynational,andincreasingly,global.

Sotheby'sInternational Realty ispart of thisglobal network,which includesofficesin theworld'smost sought-after locations

SelectingSotheby'sInternational Realty to represent your property will connect you to agroup of real estateprofessionalswidely respected for thequality of their listingsand thelevel of professionalismand expertisetheyoffer Our associateshaveadeepunderstandingoflocalrealestatemarketsandstrongtiesto thecommunitiesweserve Weshareastrong commitment to deliveringexceptional serviceand havea longhistoryofexceedingtheexpectationsoftheworld'smost discerningbuyersandsellers

WE LOOK FORWARD TO OFFERING YOU SEVERAL UNIQUE ADVANTAGES INCLUDING...

- Preeminent localexpertiseandcontacts.

- Accesstoproprietarymarketingmaterials

- Strongrelationships,marketingandbrandrecognitioninother keymarkets.

- Areferralconnectionwithsomeoftheworld'smost successfulagents

- Aprovenabilitytosellpropertiesinallpriceranges

- A comprehensive internet marketing strategy that includes featuring your property on sothebysrealtycom, and sothebyscom, and distribution partners such as thewallstreetjournalcom, newyorktimescom,yahoocom,openhousecom,truliacomandfrontdoorcom

- Cross-marketingopportunitieswithstrategicpartnerslikeSotheby'sauctionhouse.

- Thelevelofservicethat clientshavecometoexpect fromthenameSotheby's