Sellers Guide - Northern Nevada

THE POWER OF CONNECTION

Sold

Your home, our priority.

Your Roadmap to Selling Success.

D I C K S O N R E A L T Y. C O M

years 51

In Business

$8,371,415,427 IN

S OLD

VOLUM E

13,340

In Sold Transactions Since 2019

SIN CE

340+

Local Real Estate Experts

2019

12

Offices

the dickson

difference

Real estate isn’t just about properties; it’s about connecting people to the places they want to call home. We’ve been at the heart of this connection for over five decades, having proudly served Northern Nevada and Lake Tahoe since opening in 1973.

With nearly twice the market share of our closest competitor, we stand as the undisputed leader in the region. The reason? The Power of Connection is at the heart of everything we do. We bring more to the table, from our deep understanding of neighborhood nuances and our custom marketing plans for properties to our expert negotiation skills and extensive connections that consistently help our clients secure the best and the most advantageous deals.

Our mission is to cultivate meaningful relationships within the communities we serve and among the agents we support. This approach forms the foundation of consistently great real estate results. Just ask anyone who knows us.

the #1 real estate

company

Dickson Realty’s standing as a leading real estate brokerage firm in Reno-Tahoe has been confirmed by two of the most reputable sources in the industry. In the 2022 “REAL Trends 500,” renown for evaluating premier realty service firms nationally, Dickson Realty claimed its standing as the leading Reno-Sparks firm. Ranked 200th in the nation by dollar sales volume and 96th as the largest privately-owned independent real estate firm by transaction volume, these accolades validate our market dominance. The REAL Trends 500, celebrating its 35th year, is a trusted source, recognized for its rigorous verification of data, ensuring the highest standard of accuracy.

Moreover, Dickson Realty’s prominence extends to RISMedia’s 33rd Annual Power Broker Report & Survey, further solidifying our stature in Reno-Tahoe.

Ranked 196th nationally by transaction volume, this report relies on surveys assessing closed transaction numbers and sales volume for the year 2020.

These dual national recognitions highlight our commitment to excellence, reflecting our dedication to providing the highest level of service and expertise to our valued clients.

Nancy Fennell, CEO of Dickson Realty, “Being ranked high on two national lists is truly an honor and a reflection of our commitment to the communities we serve with the best in real estate.” Our continued dedication to excellence ensures that your real estate journey with Dickson Realty is nothing short of exceptional.

Top 5 Real Estate Companies Across Northern Nevada 2024 Overall Market Share

17.1%

10.9%

7.6% 6.2%

4.7%

RE/MA X P R O F.

FERRARILUND

RE/MA X GOLD

COLDWELL BANKER SEL.

Total volume sales for Dickson Realty (excluding Incline Village) January 1, 2024-December 31, 2024 for all price points.

With 12 offices across Northern Nevada, including Lake Tahoe, and 340+ agents calling Dickson home, experience the Dickson Difference, where every move is a meaningful one.

O U R

A F F I L I A T E S

Portola Sparks

Somersett Downtown Reno Caughlin Ranch Truckee

Damonte Ranch

Montrêux Northstar Incline Village

Lake Tahoe

Carson City Gardnerville

N

O U R

A F F I L I A T E S

maximize your

exposure

1 2 3

4

Market-Leading Sales Team

Technology & Tracking

At Dickson Realty, our 350+ agents form your strategic

With cutting-edge tools, we optimize your home for

advantage in real estate. We prioritize collaboration and

maximum impact, utilizing platforms like ListTrac, virtual

support for successful sales, implementing innovative

tours, and 3D imaging for efficient audience reach.

strategies to give your property the attention it deserves.

Real-time market analysis ensures strategic positioning,

Monthly sales meetings, featuring live tours, keep your

and streamlined transactions, powered by innovative

listing in the spotlight. Emails, open house notifications,

technology, expedite the selling journey. With Dickson

and internal communications ensure cooperation and

Realty, your property isn’t just listed—it’s set for success

collaboration among our team members.

in today’s fast-paced real estate landscape.

We’re Local. We’re Global.

In-House Marketing Expertise

Our memberships with LeadingRe and Luxury Portfolio

Digital Marketing & Social Media

International uniquely position us to extend the reach

With a dedicated team driving best-in-class SEO,

of your property to a worldwide audience. This exclusive

advertising, and brand awareness, your home takes

network connects your home with top-tier brokers

center stage on our website, and corporate social

and agents globally, enhancing visibility and attracting

media platforms (boasting 5k followers and growing).

qualified buyers from around the world.

Your home may be showcased in our branded

With our commitment to excellence, a reputation for delivering outstanding service and a global network, your property is in the hands of a team dedicated to maximizing your home’s exposure.

5

featured listings video, digital newspaper ad (local and national), and more. Our corporate Google ad campaigns and monthly digital newsletters (reaching thousands) lead potential buyers to our website’s For Sale section, while agents can enhance visibility through online banner ads.

Online Presence & Syndication

In-House Marketing Concierge

Listing with us ensures your property’s visibility through

team, ensures your property receives optimal

Personalized support from our marketing concierge

syndication to hundreds of sites like Zillow, Realtor,

exposure. Leveraging an omnichannel strategy, we

Redfin, and Trulia. Our website, drawing an average of

launch listings through social media, email, direct mail,

400,000 annual visits and growing, propels your property

and digital advertising, ensuring a comprehensive and

into the digital spotlight.

targeted outreach.

This strategic online presence, combined with

With Dickson Realty, our integrated marketing

syndication, guarantees maximum visibility, engagement, and a prime position in the real estate market.

approach ensures that your property not only gets listed but is strategically positioned for success in today’s competitive real estate market.

expanding our

digital footprint

Dickson Realty’s commitment to a dynamic digital presence is unceasing. We employ a multifaceted approach that encompasses search engine optimization, strategic advertising, and engaging social media campaigns. This multifaceted strategy is designed to establish and strengthen connections with our key audiences.

Digital Reach

Tailored Visibility: Every month, a remarkable 200,000 Dickson Realty advertisements are seen across the internet. These ads are meticulously tailored to resonate with our target audiences, ensuring our brand remains top-of-mind in our chosen markets.

Connecting with Intent: Our digital initiatives go beyond mere exposure; they’re about making meaningful connections. By delivering precisely crafted content to our audiences, we enhance our ability to connect with potential buyers and sellers at the right moment in their real estate journey.

At Dickson Realty, our digital expansion is not just about numbers but about purposeful engagement. Through a well-orchestrated blend of strategies, we maintain a high visibility that keeps us at the forefront of our targeted markets. It’s more than an online presence; it’s about creating connections that matter to those seeking real estate solutions.

An Average Month For

DicksonRealty.com

WEBSITE SESSIONS

AD IMPRESSIONS

GOOGLE VISITS

200k

15k

AD VISITS

1.6k

6.2k HOME LISTING SEARCHES

30k

connecting homes to hearts through

digital excellence

In today’s dynamic real estate landscape, the shift towards online platforms has become pivotal for success. No longer a preference, a robust online presence has evolved into a necessity. At Dickson Realty, we understand the changing dynamics and have strategically positioned ourselves to connect sellers with today’s home buyers seamlessly.

The Digital Home Hunt The home-buying journey is now overwhelmingly digital, with 96% (*Statista 2023) of all prospective buyers relying on online resources.

This shift spans across demographics, emphasizing the need for a strong online presence. For sellers, being part of this digital landscape ensures that their property is instantly accessible to the widest audience, fostering valuable connections.

With over 250% (Union Street Media) growth in real estate-related Google searches over the past 4 years, buyers are more informed than ever. Dickson Realty consistently ranks in the top 10 search results, ensuring a strong online connection. This visibility not only competes with national giants like Zillow but also outperforms local competitors, connecting your property with a global audience.

Moreover, our website stands as a dynamic and comprehensive source of information, tailored to the needs of homebuyers. It’s more than just a website; it’s a digital hub where buyers find the most upto-date resources and connect with the heart of local communities and neighborhoods. With an average of over 100,000 page views each month, our site is a vibrant space where connections are forged, and dreams of homeownership come to life.

your property, our marketing

excellence

Experience unparalleled property marketing with Dickson Realty. We transcend traditional methods, offering a comprehensive suite of tailored strategies for your unique property.

Our unwavering dedication to dynamic, multi-faceted approaches ensures your property receives the spotlight it deserves. Trust Dickson to showcase your property with unparalleled expertise and dedication.

Here are some of the items that may be included in your strategy:

Professional Photography: A picture is worth a thousand words. Our team of professional photographers will capture your property’s best angles, ensuring that it stands out in every listing.

Staging and Presentation: Our experts can guide staging your property to showcase its full potential. A well-presented home attracts more potential buyers.

High-Quality Property Descriptions: Our experienced writers will craft compelling property descriptions that highlight the unique features of your home.

Listing on Leading Websites: Your property will be prominently featured on leading real estate websites, ensuring it reaches a wide audience of potential buyers.

Syndication to Hundreds of Websites: When you list with Dickson Realty, your property is syndicated to hundreds of real estate websites, reaching 96% of home buyers who search online.

Social Media Marketing: We leverage the power of social media platforms to reach even more buyers. Our carefully crafted posts and ads will showcase your property to a broader demographic.

Print Advertising: We utilize print media to reach those who appreciate a more traditional approach to real estate marketing, including newspapers and magazines.

Direct Mail Campaigns: Our direct mail campaigns are targeted and effective, reaching potential buyers directly in their homes.

3D Virtual Tours: We provide immersive 3D virtual tours that allow potential buyers to explore your property from the comfort of their own homes.

Regular Updates: We keep you informed every step of the way, providing regular updates on marketing efforts and showing feedback.

Customized Marketing Plans: Our team tailors marketing plans to your property’s unique strengths and target audience.

Open Houses: We coordinate open houses to showcase your property to prospective buyers.

listtrac Maximize the potential of your home sale with the Dickson advantage! Selling your home is not just about putting it on the market – it’s about strategic marketing that gets results.

With ListTrac, our cutting-edge platform, your property receives unparalleled attention and precision. We provide a transparent and datadriven approach, showing you exactly how your listing performs across various online channels.

This means targeted marketing strategies that adapt to what works best for your home. Gain the upper hand with insights into market trends, buyer behavior, and competitor benchmarks, ensuring your property stands out.

ListTrac empowers Dickson agents to showcase your property with confidence. Through detailed reporting, we transparently demonstrate the effectiveness of our marketing efforts. This isn’t just a tool; it’s a winning strategy designed to outperform the competition. By choosing us, you’re not just selling a home; you’re investing in a comprehensive approach that maximizes visibility, engagement, and ultimately, the speed of your home sale. Experience the Dickson difference – where success in selling your home is not just a goal; it’s a guarantee.

what are the benefits

of the mls?

A sales price impact study found that the average home listed on NNRMLS sold for 17% more than homes off-MLS. For a typical home, this resulted in more than a $55K increase in sales price.

Sold on MLS? The substantial majority of homes sold in Northern Nevada were listed by a REALTOR® on the NNRMLS.

86%

Total share of all properties sold from 2015-2022.

Maximum Market Exposure NNRMLS is Northern Nevada’s largest local broker marketplace

Maximized visibility of homes for sale

Largest database of available homes

Verified, trusted, detailed and accurate information

Equal opportunity

for all home buyers and sellers

Easy to find the REALTOR® selling the home

Study Info

Naniik, a data analytics and research firm, conducted the Sales Price Impact Study using transaction data from NNRMLS and Public Records from 2015 to 2022. The study results showed that listing properties on MLS during the study period provided a clear benefit to sellers. It is important to note that while these findings are compelling, they should not be viewed as a guarantee of similar results in the future.

For Formore moreinformation informationvisit: visit:nnrmls.com/PowerofMLS nnrmls.com/PowerofMLS

Dickson Realty is a member of Leading Real Estate Companies of the World,® a global community of real estate companies awarded membership based on rigorous standards for service and performance.

Every fifteen minutes a quality client introduction is made within Leading Real Estate Companies of the World.® As a member of Leading Real Estate Companies of the World,® Dickson Realty combines authentic, local expertise with global connections to the highest quality real estate firms worldwide. We’re Local. We’re Global.

1.2 Million

annual global transactions

550

companies

$586 Billion

total annual home sales volume

4,800 offices

70+ countries

134,000 sales associates

6

spanning continents

MEMBER LOGO GOES HERE

INDUSTRY-LEADING SALES. Our invitation-only network was responsible for $282 billion in annual home sales volume among the top 500 U.S. real estate firms in 2023.

2023 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS.

$282

LEADINGRE

$248

KELLER WILLIAMS

$191

COLDWELL BANKER

NETWORKS, FRANCHISES AND COMPANIES

SOTHEBY’S INTERNATIONAL REALTY

$104

BERKSHIRE HATHAWAY HOMESERVICES

$98 $77

RE/MAX

$28

CENTURY 21

HOMESMART INTERNATIONAL

$24

CORCORAN

$20

UNITED REAL ESTATE

$18

REALTY ONE GROUP

$15

Volume shown in billions of dollars.

BETTER HOMES AND GARDENS

$9

REALTY EXECUTIVES

$8

ERA

$8

550

companies

4,800 offices

For informational purposes only.

In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2024 RealTrends 500, showcasing production for calendar year 2023, accessible via realtrends.com.

Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

134,000

sales associates

70+

countries

© 2024 Leading Real Estate Companies of the World.® All Rights Reserved. | C–Industry-Leading Sales. 05.24. Equal Housing Opportunity.

pricing your

property right

Determining the right price for your home is a critical step in the selling process.

At Dickson Realty, we take a data-driven approach to ensure your property is priced accurately.

Here’s how we do it:

Comparative Market Analysis (CMA) We start by conducting a thorough Comparative Market Analysis. This involves a detailed review of recent sales of similar properties in your area, taking into account factors like location, size, condition, and unique features.

Local Market Expertise Our experienced agents have a deep understanding of the local real estate market. We stay updated on current market trends and conditions, allowing us to provide you with the most accurate pricing recommendations.

Property Assessment We carefully assess your property’s condition, features, and any recent improvements or renovations. This information helps us accurately determine your home’s value.

Technology and Tools We leverage advanced real estate tools and technology to access up-to-date market data, ensuring that your property’s value is in line with current market conditions.

Your Goals and Timeline We work closely with you to understand your selling goals and timeline. Whether you’re looking for a quick sale or maximizing your home’s value, we tailor our pricing strategy to align with your objectives.

Competitive Pricing Our goal is to price your home competitively to attract potential buyers while maximizing your return on investment.

Transparent Communication We provide you with clear, data-backed insights into your home’s value. We want you to be informed and confident in your selling decisions.

We understand that the right pricing strategy can make all the difference. With Dickson Realty, you can trust that your home’s value is determined with precision, ensuring a successful and satisfying selling experience.

the selling House For Viewing 1 Prepare

By Prospective buyers

process 4 Open Escrow 5 Order Title Report

2 Market Property

& 6 Inspection Repairs Resolved

Review, 3 Receive, Negotiate & Accept offer

Loan 7 Complete Approval & Appraisal

9

Documents are Executed at Title

Applicable Loan 8 IfDocs Drawn by Lender

12 Close Escrow 10 Funding By Lender

Documents 11 Closing Signed & Recorded

on the 13 Congratulations Sale of Your House!

the life of

an escrow

Received 1 Offer & Negotiated

2 Contract Accepted

is Opened 3 Escrow with Title Company

Title 4 Preliminary Report Ordered

6

Contingency Removal & Loan Approval Dates Noted

Instructions Prepared; 5 Escrow Inspections Ordered

Ordered Repair 7 Appraisal Solutions Negotiated

12

Closing Package with Funds is Delivered to Agent

Title Report, CC&R’s 8 Preliminary Reviewed by Buyer & Seller

9

Final Loan Approval Documents are Executed at Title Figures Calculated, 10 Closing Buyer & Seller Sign

are Sent 11 Documents to County Recorder

on the 13 Congratulations Sale of Your House!

preparing

your home

By following these guidelines, your home will be in optimal condition to attract potential buyers and make a lasting impression.

Exterior Fresh Paint: Applying a fresh coat of paint to the house can significantly enhance its curb appeal, making a great first impression on potential buyers.

Tidy Yard: Remove any clutter, toys, garden tools, and garbage from the front or back yard.

Keep the lawn well-maintained by mowing it and ensuring it’s neatly edged.

Garage: Close the garage door to keep the exterior looking neat.

Curb Appeal: Add a pop of color by placing vibrant flowers in front of the house. A welcoming exterior is inviting to prospective buyers.

Kitchen The Heart of the Home: The kitchen is a key focal point for many buyers. Keep it bright and inviting.

Clear Countertops: Remove appliances from the countertops to create a clean, spacious look.

Pleasant Aroma: Create an inviting ambiance by infusing the kitchen with a pleasant fragrance, like vanilla or cinnamon.

Bathrooms Clean and Inviting: Ensure all bathrooms are spotlessly clean, well-lit, and smelling fresh.

Fresh Towels: Hang fresh, neatly folded towels to add a touch of luxury.

Bedrooms Comfortable Retreat: Make the bedrooms cozy and inviting with clean linens, well-arranged furniture, and a serene atmosphere.

Living Room Fireplace: If your home has a fireplace, ensure it’s clean and consider placing logs inside to create an appealing focal point.

Woodwork: Polish all woodwork to enhance the room’s overall appearance.

Basement Basement Inspection: Buyers often scrutinize the basement for issues like bad wiring, leaks, or signs of decay. Ensure it’s clean and well-organized, addressing any necessary repairs.

Ample Lighting: Adequate lighting is crucial. Make sure the basement is well-lit to showcase its potential.

thank you for the opportunity to present what Dickson Realty and I can do for you. I’m ready and able to begin helping you price, list and market your home… and help you ensure that your sale is as smooth, profitable and seamless as possible.

the power of

connection

CARSON CIT Y | CAUGHLIN RANCH | DAMONTE RANCH | DOWNTOWN RENO | GARDNERVILLE I N C L I N E V I L L AG E | M O N T R Ê U X | N O R T H S TA R | P O R T O L A | S O M E R S E T T | S PA R KS | T R U C K E E

info@dicksonrealty.com | NV Lic#: B.0019733CORP Although the information above is deemed reliable, Dickson Realty does not guarantee its accuracy. Some rights reserved. © 2025 Dickson Realty. All rights reserved.