Issuu

About Us Who We’re the people you want at your side. Friends at heart. Professionals in practice and mind. We train our agents to be the best. Then we back them up with a world-class team. Every agent of ours must meet a certain experience level and criteria to join us. LO CATI O N

2330 Randolph Road Charlotte, NC 28207 dickensmitchener.com 704.342.1000

Where Charlotte. The Queen City. Our first love. Our home. As agents, we know this city’s neighborhoods like our closest circle of friends. We tend to this relationship as much as we do our connections to you. Place matters. Knowledge counts. How Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills. We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.

hello neighbor! About Me •

Originally from Naples, Florida, Shannon earned her Bachelor’s Degree from Elon College, where she studied Mathematics and Music.

•

She relocated to Charlotte in 2004 and began her career as a real estate paralegal, building strong relationships with the best Charlotte agents, lenders, and attorneys.

Shannon McCullough

•

her broker’s license and joined a real estate team. Her two years of handling all the administrative duties of a realtor trained her to carefully review every detail of each

R E A LT O R ®/ B R O K E R

704-351-4105

After her 10-year paralegal career, Shannon received

transaction, assuring her clients that nothing is overlooked. •

She decided to become a full-time real estate agent in 2019, and was a monthly top producer multiple times on

shannon@dickensmitchener.com

her way to earning the Rookie of the Year award.

Milestones & Memberships

Fun Facts

•

Canopy Multiple Listing Services

•

Canopy REALTOR® Association

Emily, and Sean. She loves to spend time with them and

•

National Association of

look after her grandson.

REALTORS® •

•

Shannon and her husband Ryan have three kids, Michael,

Shannon has held several volunteer positions in the community. She was treasurer and executive board

North Carolina Association of

member for the high school athletic booster club. She has

REALTORS®

also volunteered her time supporting childhood cancer organizations, a cause near and dear to her heart. •

Her hobbies include kayaking, camping, travelling, and attending weekly trivia nights with her friends.

•

Shannon’s husband is an Army veteran, and she is a proud supporter of the military and was a member of the Veterans Advocacy & Benefits Association.

D I C K E N S M I T C H E N E R AT A G L A N C E

2025 Company Statistics

$914,299,712 CLOSED SALES VOLUME

$1,058,488

894

AV E R AG E S A L E S P R I C E

T OTA L N U M B E R O F T R A N S AC T I O N S

2025 Breakdown of Total Transactions 4.7% 3.4% $0 - $250K

24.5% 28.8%

$250K - $500K

$500K - $750K

$750K - $1M

15.6%

22.9%

$1M - $3M

$3M+

Information pulled from the Canopy Multiple Listing Service for Single Family Homes from 1/1/2025 – 12/31/2025

Selling Process

Love it.

THE PROCESS

15 Steps to SOLD! Step 1

Consultation During our C O M PLI M E NTA RY C O N S U LTATI O N we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Step 2

Marketing Strategies Our M A R K E TI N G will go above & beyond, starting with putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Step 3

Staging & Pre-Inspection The goal of STAG I N G is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there. A PR E- I N S PECTI O N will be done so that the buyers will have confidence to make an offer on the home.

Step 4

Photography & Videography Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PH OTO G R A PHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Step 5

Coming Soon & Firm Exclusive If applicable, we can list your home as “C O M I N G SO O N ” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show. FI R M E XC LU S IVE is another option for the most discerning clients. Your home will be marketed within our firm to

all of our brokers.

Step 6

Active On Market Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Step 7

Showings / Open House Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all S H OWI N G S . Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

THE PROCESS

15 Steps to SOLD! Step 8

Offers I will be your guide in looking through all presented O FFE R S . There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Step 9

Negotiating One of the top reasons to hire a licensed broker is for the next step: N EG OTI ATI N G . I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Step 10

Inspections Once the offer is accepted it is time for I N S PECTI O N S . These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: A PPR A I SA L .

Step 11

Appraisal If the buyer is utilizing a loan, then an A PPR A I SA L will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Step 12

Title & Utilities The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day. You will want to schedule the transfer and/or shut off all UTI LITI ES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Step 13

Final Walk-Through The buyers will do their FI N A L WA LK-TH RO U G H up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Step 14

Closing Congratulations, you have made it to closing day! C LO S I N G is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

Step 15

Welcome Home!

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising D I G ITA L M A R K E TI N G

Digital announcements are created and sent to approximately 16,000 agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, listings are featured in monthly newsletters which are sent out each month to over 100 agents’ contact lists.

CA N O PY M L S

V I R T UA L TO U R S

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

A professional photographer will take photos and create a virtual tour of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

M A R K E TI N G B R O C H U R E

Digital & print brochures are prepared specifically for your home, and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

FO R SA LE S I G N S

I will place a Dickens Mitchener For Sale sign on your property. I can also place a QR code sign with a link to your home’s information in the yard.

For Sale

Coming Soon

704.342.1000

Elizabeth Manchester

000.123.4567

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising P U B LI C O PE N H O U S E S

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

C U S TO M P O S TCA R D S & M A I LE R S

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan and schedule.

R E A LTO R® E V E NT S

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. Dickens Mitchener has a database comprised of thousands of Charlotte agents that we can invite to your home. Once scheduled, this event will go into our company calendar.

D I C K E N S M ITC H E N E R W E B S ITE

Dickensmitchener.com displays information to over 8,000 people each month. The website maintains a current database of over 14,000 listings and will feature your home on the “Our New Listings” page. Your home will have its own dedicated webpage featuring all the necessary information for potential buyers, including a digital brochure, virtual tour, and a button to schedule a showing.

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising

Social Media Advertising Our marketing team uses a cohesive strategy to promote Dickens Mitchener listings across multiple social media platforms. On DM pages, you’ll find home walkthroughs, market updates, real estate trends, and more, all designed to attract an audience actively looking to buy a home. Our team uses photos and videos to promote your home across our social channels, reaching 100k+ monthly views on Instagram, 80k+ on Facebook, and 60k+ on TikTok. In addition to organic content, we utilize AI-powered social media ads called MediaBoosterAI to enhance the visibility of and traffic to your listing. MediaBoosterAI ads provide, on average, a 13x increase in click-through rate compared to typical generic ad platforms, ensuring maximum digital exposure for your home.

@dickensmitchener

@DMAhomes

@DickensMitchener

INDUSTRY-LEADING SALES

With us, you’re partnering with a market-leading network responsible for nearly $290 billion in U.S. home sales volume in 2025 — more than any single brokerage among the top 500 U.S. real estate ﬁrms.

2025 U.S. HOME SALES VOLUME LEADINGRE*

$289,547,395,518

LEADINGRE

$288B

$289,547,395,518

KELLER WILLIAMS

$262B

OF ALL SALES VOLUME

COMPASS

$ 2 07 B

C O L D W E L L BA N K E R

$179B

B E R KS H I R E HATHAWAY HOMESERVICES

$156B

EXP REALTY

$130B

S O T H E BY ' S INTERNATIONAL REALTY

$90B

RE/MAX

$65B

T H E R E A L B RO K E R AG E I N C .

$40B

D O U G L AS E L L I M A N

$31.8B

REDFIN * Volume(s) included in LeadingRE Home Sales Volume may replicate volume(s) set forth elsewhere in this chart, as LeadingRE member firms may be affiliated with other real estate organizations.

500

companies

4,800

o ces

129,000

sales associates

$31.7B

C E N T U RY 2 1

1% + UNDER

countries

For informational purposes only. This chart includes only national real estate organizations with more than $20 billion in sales volume. Entities whose corporate ownership holds membership in LeadingRE are not shown as a separate line item on this chart. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2026 RealTrends 500, showcasing production for calendar year 2025, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein. © 2026 Leading Real Estate Companies of the World.® All Rights Reserved. | C-Industry-Leading Sales. 04.26. Equal Housing Opportunity.

WE CAN ASSIST YOU

ANYWHERE IN THE WORLD

We are connected to the highest caliber of real estate professionals in 70 countries across six continents. When buying or selling property outside our local market, we carefully choose the right connection for you and initiate your introduction. Wherever in the world your real estate needs are, we want to make sure you will have the very best service and experience. Our global network — Leading Real Estate Companies of the World® — extends what we do here, anywhere you need it.

WORLD CLASS SERVICE. WORLD CLASS INTRODUCTIONS. INTRODUCTIONS MADE IN

COUNTRIES IN 2025

500

companies

4,800

o ces

461

CLIENT INTRODUCTIONS MADE WEEKLY WORLDWIDE

129,000

24,000

CLIENT INTRODUCTIONS MADE EACH YEAR

sales associates

countries

Local Expertise. Global Reach. Dickens Mitchener is now proudly affiliated with Mayfair International Realty, a global luxury real estate network headquartered in London. This partnership allows us to deliver unmatched international exposure while maintaining the personalized, high-touch service our clients expect locally.

What this means for you Expanded Global Exposure Your property is marketed to a worldwide audience of qualified buyers and investors actively searching for premium real estate. Enhanced Marketing Power Listings benefit from international distribution channels, strategic partnerships, and elevated luxury branding that increases visibility and demand. More Qualified Buyer Reach Access to an exclusive network of top-performing real estate professionals across major global markets means more opportunities for cross-border interest and strong buyer engagement. Local Expertise Backed by Global Influence You continue to receive Dickens Mitchener’s trusted local market knowledge — now amplified by the reach and reputation of a respected international luxury platform.

The Advantage With Dickens Mitchener and Mayfair International Realty, your home is positioned both locally and globally, ensuring maximum exposure, premium presentation, and stronger selling potential.

Supporting Our Community

Love it.

Own A Home? O P E N U P P O S S I B I L I T I E S FO R OT H E R S T H E R E ’ S ST R E N GT H I N N U M B E R S . Never has that been truer than when coming together in the real estate community to combat homelessness. T H E H O M EOW N E R S I M PACT F U N D, a designated 501(c)3 nonprofit, invites participants who are in the home closing process to make a small donation that adds up to a substantial gift to local organizations working to lift men, women and children out of homelessness. Because when you harness the power of community, you can weather any storm.

HOW IT WORKS If you’re fortunate enough to have a roof over your head, please consider supporting the Homeowners Impact Fund to help others in need. Funds raised are distributed directly to reputable nonprofit organizations that support individuals and families in finding a path out of homelessness.

Every day, you experience the joy of a place to call home. Every day, more than 3,000 people in the Charlotte area experience homelessness. Every day, more than 580,000 people across the US experience homelessness. Together, we can make a difference. M A K E A N I M PACT Become a supporter by following this link: homeowersimpactfund.org/donate For more information, email info@homeowersimpactfund.org

www.homeownersimpactfund.org We are #InWith10 #AHomeForAll

Proudly Serving T H E S E O R G A N I Z AT I O N S

Thank You