Listing Presentation Shelly Rydell

About Us Who We’re the people you want at your side.

Friends at heart. Professionals in practice and mind.

We train our agents to be the best. Then we back them up with a world-class team.

Every agent of ours must meet a certain experience level and criteria to join us.

LO CATI O N

2330 Randolph Road Charlotte, NC 28207 dickensmitchener.com 704.342.1000

Where Charlotte. The Queen City. Our first love.

Our home.

As agents, we know this city’s neighborhoods like our closest circle of friends.

We tend to this relationship as much as we do our connections to you.

Place matters. Knowledge counts.

How Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills.

We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.

hello neighbor!

Shelly Rydell R E A LT O R ®/ B R O K E R

704-649-6530 srydell@dickensmitchener.com

Milestones & Memberships •

Canopy Multiple Listing Services

•

Canopy REALTOR® Association

•

National Association of REALTORS®

•

North Carolina Association of REALTORS®

•

South Carolina Association of REALTORS®

•

Dickens Mitchener Top Producer in 2005-2023

About Me • Shelly Rydell joined Dickens Mitchener in 2003 and has built her business to be consistently in the top 10 in sales with over 90% or more of her annual sales coming from happy past client referrals.

• As a Charlotte native she has extensive knowledge of the city’s most sought-after neighborhoods and the parks, schools, and amenities throughout our area.

• Shelly attended the NCSU College of Design, earning two degrees in architecture • She worked in the design field for more than 10 years before shifting to real estate.

• She grew up in the SouthPark area, and has owned property in Elizabeth, Plaza-Midwood, and Cotswold where she has lived for 16+ years.

Fun Facts • In her free time, Shelly enjoys spending time with her husband and 2 teens, working in her garden, traveling to the NC mountains and coast, reading, and cooking!

• In a book club, served on the membership committee at Carmel Country Club, loves to support friends and family in their various charitable passions. It keeps her diversified in what she supports!

• Avid social media poster. Check her out to see what she is all about! She loves finding quirky things in houses and sharing them.

• Five-Star Real Estate Agent in Charlotte Magazine, 10+ times • Shelly has a creative mind. She has dabbled in art, has a large vegetable and herb garden, loved doing crafts when kiddos were smaller, and often helps clients and friends plot a renovation or update to their home!

• Exercises with two different groups of women in “driveway boot camps” and is learning to golf!

s er c u d o r P p o 2025T

Vicky Mitchener President

Sarah Szczodrowski VP of Sales & Training

Jimmy Rountree VP of Sales

Aubrey and Brandon Grier

Ducie Stark

Katie Catron

Ashley J. McMillan

Winnie Simmons

Joan B. Goode

Sarah Curme

Meghan Lluberas

Sherry George

Katie Lee

Carol Davis

Megan Despard

Shelly Rydell

Bonnie Stroup Tcherkezian

Jason Noblitt

Missy Stewart

Andrea Roether

Fran Miller

Margo Wells

Tim Hansley

Kathy Lancaster

Jane Lemmond

Perry Silver

Anne Stuart Mitchener

Michael Nester

Eve Davis

Karen Hollingsworth Miller

2025 Agent Advisory Board

Vicky Mitchener President

Sarah Szczodrowski VP of Sales & Training

Jimmy Rountree VP of Sales

Aubrey and Brandon Grier

Winnie Simmons

Ducie Stark

Katie Catron

Ashley J. McMillan

Joan B. Goode

Sarah Curme

Sherry George

Bonnie Stroup Tcherkezian

Margo Wells

Perry Silver

Shelly Rydell

Jason Noblitt

Annie Daughtrey

Meghan Lluberas

Megan Despard

Michael Nester

Katie Lee

Jeff Murdock

Karen Hollingsworth Miller

Kathy Lancaster

Jennifer Reagin

Tim Hansley

Jane Lemmond

Carol Davis

Amanda Blackburn

Fran Miller

Anne Stuart Mitchener

Marcy Basrawala

D I C K E N S M I T C H E N E R AT A G L A N C E

2025 Company Statistics

$914,299,712 CLOSED SALES VOLUME

$1,058,488

894

AV E R AG E S A L E S P R I C E

T OTA L N U M B E R O F T R A N S AC T I O N S

2025 Breakdown of Total Transactions 4.7% 3.4% $0 - $250K

24.5% 28.8%

$250K - $500K

$500K - $750K

$750K - $1M

15.6%

22.9%

$1M - $3M

$3M+

Information pulled from the Canopy Multiple Listing Service for Single Family Homes from 1/1/2025 – 12/31/2025

Selling Process

Love it.

THE PROCESS

15 Steps to SOLD! Step 1

Consultation During our C O M PLI M E NTA RY C O N S U LTATI O N we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Step 2

Marketing Strategies Our M A R K E TI N G will go above & beyond, starting with putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Step 3

Staging & Pre-Inspection The goal of STAG I N G is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.

A PR E- I N S PECTI O N will be done so that the buyers will have confidence to make an offer on the home.

Step 4

Photography & Videography Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PH OTO G R A PHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Step 5

Coming Soon & Firm Exclusive If applicable, we can list your home as “C O M I N G SO O N ” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.

FI R M E XC LU S IVE is another option for the most discerning clients. Your home will be marketed within our firm to

all of our brokers.

Step 6

Active On Market Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Step 7

Showings / Open House Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all S H OWI N G S . Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

THE PROCESS

15 Steps to SOLD! Step 8

Offers I will be your guide in looking through all presented O FFE R S . There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Step 9

Negotiating One of the top reasons to hire a licensed broker is for the next step: N EG OTI ATI N G . I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Step 10

Inspections Once the offer is accepted it is time for I N S PECTI O N S . These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: A PPR A I SA L .

Step 11

Appraisal If the buyer is utilizing a loan, then an A PPR A I SA L will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Step 12

Title & Utilities The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.

You will want to schedule the transfer and/or shut off all UTI LITI ES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Step 13

Final Walk-Through The buyers will do their FI N A L WA LK-TH RO U G H up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Step 14

Closing Congratulations, you have made it to closing day! C LO S I N G is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

Step 15

Welcome Home!

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising D I G ITA L M A R K E TI N G

Digital announcements are created and sent to approximately 16,000 agents in the Charlotte area about new listings, Broker Tours, price reductions, etc.

Additionally, listings are featured in monthly newsletters which are sent out each month to over 100 agents’ contact lists.

CA N O PY M L S

V I R T UA L TO U R S

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

A professional photographer will take photos and create a virtual tour of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

M A R K E TI N G B R O C H U R E

Digital & print brochures are prepared specifically for your home, and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

FO R SA LE S I G N S

I will place a Dickens Mitchener For Sale sign on your property. I can also place a QR code sign with a link to your home’s information in the yard.

For Sale

Coming Soon

704.342.1000

704.342.1000

Shelly Rydell

Shelly Rydell

704.649.6530

704.649.6530

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising P U B LI C O PE N H O U S E S

These may be held at any time on an “as needed” basis.

Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

C U S TO M P O S TCA R D S & M A I LE R S

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan and schedule.

R E A LTO R® E V E NT S

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. Dickens Mitchener has a database comprised of thousands of Charlotte agents that we can invite to your home. Once scheduled, this event will go into our company calendar.

D I C K E N S M ITC H E N E R W E B S ITE

Dickensmitchener.com displays information to over 8,000 people each month. The website maintains a current database of over 14,000 listings and will feature your home on the “Our New Listings” page. Your home will have its own dedicated webpage featuring all the necessary information for potential buyers, including a digital brochure, virtual tour, and a button to schedule a showing.

D I C K E N S M I T C H E N E R R E A L E S TAT E

Marketing & Advertising

Social Media Advertising Our marketing team uses a cohesive strategy to promote Dickens Mitchener listings across multiple social media platforms. On DM pages, you’ll find home walkthroughs, market updates, real estate trends, and more, all designed to attract an audience actively looking to buy a home. Our team uses photos and videos to promote your home across our social channels, reaching 100k+ monthly views on Instagram, 80k+ on Facebook, and 60k+ on TikTok. In addition to organic content, we utilize AI-powered social media ads called MediaBoosterAI to enhance the visibility of and traffic to your listing. MediaBoosterAI ads provide, on average, a 13x increase in click-through rate compared to typical generic ad platforms, ensuring maximum digital exposure for your home.

@dickensmitchener

@dickensmitchener

@dickensmitchener

@DMAhomes

@DickensMitchener

@DickensMitchener

WE CAN ASSIST YOU

ANYWHERE IN THE WORLD

As an affiliate of Leading Real Estate Companies of the World,® we have access to the highest caliber of real estate professionals in over 70 countries and across six continents. When buying or selling property outside of our local market, our world-class connections can help with real estate needs throughout our continent and to points around the globe. Let us introduce you to a carefully selected sales associate that will provide you with extraordinary service — anywhere your real estate needs take you.

Our global network is comprised of the very best real estate companies and the most talented professionals in the world.

WORLD-CLASS SERVICE. WORLD-CLASS INTRODUCTIONS. INTRODUCTIONS MADE IN

67

COUNTRIES IN 2024

550

companies

4,800 offices

330

CLIENT INTRODUCTIONS MADE WEEKLY WORLDWIDE

135,000

WORLDWIDE

17,000

CLIENT INTRODUCTIONS MADE EACH YEAR

sales associates

70+

countries

© 2025 Leading Real Estate Companies of the World.® All Rights Reserved. | C–WorldClassService. 04.25. Equal Housing Opportunity.

Our invitation-only network was responsible for $272 billion in annual home sales volume among the top 500 U.S. real estate firms in 2024.

2024 U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS. Volume shown in billions of dollars.

$272

LEADINGRE*

$265

KELLER WILLIAMS

INDUSTRY

LEADING

$204

COLDWELL BANKER BERKSHIRE HATHAWAY HOMESERVICES REAL ESTATE ORGANIZATIONS

SALES

$231

COMPASS

$180 $153

EXP REALTY

$84

RE/MAX THE REAL BROKERAGE, INC.

$42

CENTURY 21

$37

DOUGLAS ELLIMAN

$36

REDFIN

$29

HOMESMART

$25

SIDE

$24

UNITED REAL ESTATE

$21

SOTHEBY’S INTERNATIONAL REALTY

$21

550

companies

*Volume(s) included in LeadingRE Home Sales Volume may replicate volume(s) set forth elsewhere in this chart, as LeadingRE member firms may be affiliated with other real estate organizations.

4,800 offices

135,000

sales associates

70+

countries

For informational purposes only. This chart includes only national real estate organizations with more than $20 billion in sales volume. Entities whose corporate ownership holds membership in LeadingRE are not shown as a separate line item on this chart.

In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2025 RealTrends 500, showcasing production for calendar year 2024, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein. © 2025 Leading Real Estate Companies of the World.® All Rights Reserved. | C–Chart Comparison. 04.25. Equal Housing Opportunity.

Local Expertise. Global Reach.

Dickens Mitchener is now proudly affiliated with Mayfair International Realty, a global luxury real estate network headquartered in London.

This partnership allows us to deliver unmatched international exposure while maintaining the personalized, high-touch service our clients expect locally.

What this means for you Expanded Global Exposure Your property is marketed to a worldwide audience of qualified buyers and investors actively searching for premium real estate.

Enhanced Marketing Power Listings benefit from international distribution channels, strategic partnerships, and elevated luxury branding that increases visibility and demand.

More Qualified Buyer Reach Access to an exclusive network of top-performing real estate professionals across major global markets means more opportunities for cross-border interest and strong buyer engagement.

Local Expertise Backed by Global Influence You continue to receive Dickens Mitchener’s trusted local market knowledge — now amplified by the reach and reputation of a respected international luxury platform.

The Advantage With Dickens Mitchener and Mayfair International Realty, your home is positioned both locally and globally, ensuring maximum exposure, premium presentation, and stronger selling potential.

Supporting Our Community

Love it.

Own A Home?

O P E N U P P O S S I B I L I T I E S FO R OT H E R S T H E R E ’ S ST R E N GT H I N N U M B E R S . Never has that been truer than when coming together in the real estate community to combat homelessness.

T H E H O M EOW N E R S I M PACT F U N D, a designated 501(c)3 nonprofit, invites participants who are in the home closing process to make a small donation that adds up to a substantial gift to local organizations working to lift men, women and children out of homelessness. Because when you harness the power of community, you can weather any storm.

HOW IT WORKS If you’re fortunate enough to have a roof over your head, please consider supporting the Homeowners Impact Fund to help others in need. Funds raised are distributed directly to reputable nonprofit organizations that support individuals and families in finding a path out of homelessness.

Every day, you experience the joy of a place to call home.

Every day, more than 3,000 people in the Charlotte area experience homelessness.

Every day, more than 580,000 people across the US experience homelessness.

Together, we can make a difference.

M A K E A N I M PACT Become a supporter by following this link: homeowersimpactfund.org/donate For more information, email info@homeowersimpactfund.org

www.homeownersimpactfund.org We are #InWith10 #AHomeForAll

Proudly Serving T H E S E O R G A N I Z AT I O N S

Thank You