Your Best Source for Residential Real Estate.
Di cken s Mitchener Advantage | D M A pp
The Dickens Mitchener App Puts You in Control!
Select multiple options to customize your search and deliver just the results that suit your needs. “Favorite” a DM Realtor to interact with them directly and share your favorite homes, searches and much more.
Get pricing data for other homes in the area.
Save a search and get notifications of new listings that meet your specified criteria.
Add a Price Tracker and receive an instant notification should it fall below your target price. “Favorite” your top choice homes to compare your at your convenience.
Let our Dickens Mitchener App help you find your dream home today! Download the App to get started: Scan the icon below or open the App Store (Apple) or Google Play Store (Android) on your cell phone and search for Dickens Mitchener.
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PUT THE DM APP TO WORK FOR YOU! Search for homes with your criteria on any website, find open houses in your preferred location, and with Price Tracker™ be the first to know when there’s been a price change on a home you’re interested in or be notified once it reaches your target price.
Social Media Best Practices •
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Facebook – Post at least 3 times per week. Share Dickens Mitchener’s posts, new listings, open houses, price reductions, things happening in the area(festivals, holiday events, etc)real estate news, Charlotte in the news. Instagram – 1 post a day Mon-Fri & add to story every day. Edit your pictures to make them look good. Don’t use dark or blurry pictures. Instagram is visual, make your feed stand out with interesting and pretty images. Stories can be more fun and spontaneous. Stories are a great way to let your followers know you have a new post, listing, open house, event, etc. Use stories for home tours. LinkedIn – 1 post per week – Real estate news, Charlotte in the news, industry news. Twitter – 2-3 posts per week (check mentions as well) Pinterest – Pin 10 items per week YouTube – Dickens Mitchener has a YouTube page that we use to upload all agent videos and tours. You must let us know you have a video in your agent folder ready to be uploaded to be added to the feed which also adds it to the website.
Social media is a great way to keep in front of your clients, friends and family. The more active you are, the more top of mind you are. People are more likely to refer you if they see you are actively selling homes, touring homes, or keeping up to date with what is going on in the area. Don’t forget to remind your followers about relocation and referrals. Let them know you can help them with a referral to an agent outside of your area all over the world because of our affiliation with Leading Real Estate Companies of the World. Example posts: Moving? I can help you ANYWHERE in the WORLD �! Call me to learn more about Dickens Mitchener & Leading Real Estate Companies of the World®. Relocating to another city or state can be stressful, but it doesn't have to be. I have a great network of agents across the country that I can refer to you that will take great care of you!
Social Media Profile Guidelines: 1. You must include Dickens Mitchener on every social media page where a real estate post appears. a. Your Facebook business profile must include Dickens Mitchener: Format to use: Name, Realtor with Dickens Mitchener - Charlotte, NC b. If you post to a personal Facebook page, you must tag Dickens Mitchener in your caption: Format to use in caption: Listed with @dickensmitchener c. Your Instagram bio must include Dickens Mitchener: Format to use: Broker/Realtor with @dickensmitchener d. Your Twitter bio must include Dickens Mitchener Format to use: Broker/Realtor with @dickensmitchener e. Your LinkedIn must be updated to include that you are a Broker/Realtor at Dickens Mitchener
When posting other agents listings from Dickens Mitchener: 1. When posting to Facebook, LinkedIn, & Twitter you may post other realtors listings as long as there is a direct link to an IDX-compliant display (example: link from Dickens Mitchener Website). Tag the listing agent if they are on social media. If they do not have a profile on the platform you are posting on, include their name on the post. Format to use: Listing Agent: @profile name
2. DO NOT post realtor listings from other firms on Instagram unless you have specific, written permission from the listing brokerage.
Note: Avoid adding additional text about the listing that might be subject to change, such as the price, MLS status, and open houses. If you do include text that is subject to change, it is your responsibility to update the social media post every 12 hours to ensure accuracy.
DM IS SOCIAL: 5 TIPS TO STEP-UP YOUR SOCIAL MEDIA MARKETING IN 2020 1. POST ON INSTAGRAM TO GENERATE LEADS. Promote your listings on Instagram, Realtors should remember that photos should tell a story. Post your most beautiful images on Instagram.
2. HAVE A STEADY PRESENCE ON FACEBOOK. Use the 80/20 rule with updates: 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business.
3. ATTEND WORKSHOPS Attend all workshops. We host 1 a month for all levels on various topics.
4. JOIN OUR SOCIAL MEDIA FACEBOOK GROUP This Facebook group is designed to help Dickens Mitchener agents step up their social media game! Join & share positive experiences, expert tips for best practices, motivation, & content ideas, etc.
Dickens Mitchener
5. TAKE THE TIME Social media requires time. Spending as little as 15 minutes a day will increase your presence & familiarity with the social media platforms. Think of it as time spent marketing yourself & your business!
@DickensMitchener
@dmahomes
Dickens Mitchener
Dickens Mitchener Residential Real Estate
DICKENS MTICHENER STAFF JOB DESCRIPTIONS Leadership Team:
Catharine Pappas
Jimmy Rountree
Relocation Director
Broker-in-Charge
Sarah Szczodrowski Broker-in-Charge
Melanie Vise
Office Administrator
Celeste Horton
Director of Communications
Support Staff: Ann Spencer Bass
Relocation Director Coordinates Incoming & Outgoing Referrals Assists Catharine Manages Relocation Social Media Accounts
Grace Howard
Agent Support A-M Enters Listings Creates Brochures Email Fliers New Listing Postcards Virtual Open House Firm Exclusive Listing Magazine
Sara Leeson
South Office Manager, Agent Support & Assistant to BIC Manages South Charlotte Office Enters Listings Creates Brochures Email Flyers New Listing Postcards Assists Broker-in-Charge (South) Corporate & Agent Marketing DM Style
Kippen Priest
Contract Coordinator & Bookkeeper Maintains Contract Paperwork Handles Earnest Money Pays Agent Commissions Handles Agent Billing
Parker Wolfe
Marketing & Agent Support Enters Listings Creates Brochures Email Flyers New Listing Postcards
Bonnie Greenberg
Receptionist & Agent Support Greets Visitors Answers Phones Delivers Mail & Faxes Maintains the kitchen, supplies & helium
Emily Irish
Marketing Coordinator & Agent Support N-Z Enters Listings Creates Brochures Email Flyers New Listing Postcards Corporate & Agent Marketing Dickens Mitchener Style
Wendy Mills
Vicky’s Assistant & Agent Support Assists Vicky Enters Listings Creates Brochures
Brian Taylor
IT Manager IT Vendor POC Help Desk Related Computer Assitance Network & Infrastructure Maintenance New Technology Evaluation
Service Center Guide
Submit requests via email at support@dmahomes.com No Charge
Task
Paid by Agent
Cost
New Listing Needed From Agent: Listing Checklist MLS Data Sheet - completely filled out Listing Documents Disclosures / Floor Plan Remarks / Directions - emailed to staff
New Listing : No Charge Enter into MLS with photos and attachments
x
If requested put on tour - flyer emailed to DMA and other companies
x
New Listing : For a Fee Upload Listing to Luxury Portfolio (listings over $750,000) Brochures: Digital (automated); Printed (requested) Electronic Flyers - Just Listed (sent to DMA agents & public firms) Coffee / Luncheon / Wine (sent to DMA & other companies twice) Hard Copy Flyers - For Open Houses Just Listed Postcards - Mailed to 200 nearest homes
x
$50 per Listing $750,000+
x
$20 (digital); $1 / Brochure + $20/Hour (printed)
x
$10
x
$10
x
Time & Material
x
$100 - Promotional rate with DM per transaction
x
$50 per listing
x
Pricing varies by publication + Service Center time
x
$10
Existing Listings Price Changes - "Price Reduced" email sent to public firms 2X weekly (automated)
x
Marketing: No Charge Open Houses- posted on website, Facebook and Twitter
x
Tour- emailed to local firms, posted on Facebook and Twitter
x
Blog- When selected as anchor house, you are featured on the blog the following Friday
x
Helium, balloons and ribbon provided for open houses
x
LeadingRE/Luxury Portfolio and Website Statistics
x
Marketing: For a Fee Premium Marketing Package- Property posted on facebook and twitter 4x per month with one blog feature Major Publications Ad (Charlotte Mag, SouthPark Mag, The Observer, The Life Ins, Ballantyne Mag) Luxury Portfolio Complete with LuxeAnalytics, marketing pieces and webstats.
x
Relocation: No Charge Enhanced agent support from the Relocation Department at no charge or split to agents. For tracking purposes only.
x
Relocation Package (area info, map, local magazines, convenience lists) for Relocation Clients
x
Referral Services- contact, update and track outgoing referrals
x
Relocation: For a fee Relocation package for non-relocation clients
/Volumes/One Drive External Disk/Dickens-Mitchener & Associates/Dickens-Mitchener & Associates - Service Center/BIC/Welcome Mat/CONTENTS/1 Departments & Support/Service Center Guide 2014.xls
24 HOUR NOTICE FOR ALL BROCHURES, LISTING INPUT DONE IMMEDIATE REQUEST DATE: _____________TIME:____________NEED BY DATE: _________________TIME:___________ AGENT NAME: ______________________PROPERTY ADDRESS: ______________________________________
WORK ORDER REQUEST FOR AGENT SUPPORT
Agent Support automatically: • loads to MLS: listing, pictures, tour, prop disc, HOA, lead base paint, survey (if provided by agent) • loads automatically to Lucero database and to Centralized Showing • puts listing in the new listing template to DMA and other local RE firms • puts listing in luxury division template, if applicable
For agents: • Forward tour link to service center if it is to be uploaded. BROCHURES:
___________ (qty) color brochures ___________ (qty) b/w brochures Cover, insert, backing always included at $1.00 each. 24 hour notice for brochures = $20/hour and rush is same day turnaround=$40/hour Do you also want in your brochure: _____Polaris Map Name the 8 PICS for MLS below: Name the PICS for BROCHURES Below: Front Cover Pic Name: MLS 1
Brochure Page 1 (6 or 8 pics) 1
Brochure Page 2 (6 or 8 pics) 1
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CMA:
___________ (quantity) color CMA
___________ (quantity) b/w CMA
Cover, tabs and backing at $1.00 each. Other info from which to choose such as CSS/DMA/LuxPort, etc. pages, please see agent support.
OTHER REQUESTS/COMMENTS: To assure that all requests are completed for the weekend, the deadline for turning a new listing or brochure request in is NOON on Friday.
FOR STAFF USE ONLY: Staff Person: ____________________________
Date Completed: _________________________
Total Amount billed this page: $___________________ Total Amount from back page: $___________________
One Drive\Dickens-Mitchener & Associates\Dickens-Mitchener & Associates - Public Folders\Electronic Forms Bin\DMA Produced Forms
STATIONARY
Quantity
DMA LETTERHEAD DMA LETTERHEAD ENVELOPES DMA MAILING LABELS AVERY MAILING LABELS DOOR NOTE CARDS & ENVELOPES TULIP NOTE CARDS & ENVELOPES DOOR POSTCARDS- 4x6 HOUSE POSTCARDS- 4x6 OR 5x7 WHITE MAILING ENVELOPES- 8 ½ x 11
$ $ $ $ $ $ $ $ $
3.00/25 pcs. 5.75/25 pcs. .40/set of 4 .30/sheet .65/each .65/each .50/each .45/.50 each .50/each
Total
____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________
_________ _________ _________ _________ _________ _________ _________ _________ _________
$ 1.00/each $ 1.00/each $ 25.00/each $ 5.00/set $20.00/each $10.00/each
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$ 10.00/each
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$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________
BROCHURES & CMAS BROCHURE SET CMA SET LISTING PRESENTATION LEATHER PORTFOLIO
AVERY LABELED DIVIDERS (5 PER SET) AUTOMATED DIGITAL BROCHURE CONSTANT CONTACT FLYER
RELOCATION RELOCATION PKG (w/o school information)
DM SUPPLIES MAPS-Charlotte DMA REUSABLE GROCERY BAG DMA COOLER (rectangular with shoulder strap) DMA Umbrellas OPEN HOUSE/DIRECTIONAL SIGN SIGN RIDERS – Wraps SIGN RIDERS – Light Weight DMA HARDBACK NOTEBOOKS YETI 20oz. Tumbler SWELL BOTTLE TAPE MEASURE CARABINEER KEY CHAIN DM CLIPS KEY SHAPED BOTTLE OPENER SMALL LUNCH COOLER DM POPSOCKET DMA SILVER HOUSE KEY CHAIN LEATHER NOTEBOOK MIIR BOTTLE TERVIS TUMBLER
4.00/each 1.75/each 27.00/each 20.00/each 16.00/each 12.50/each 10.50/each 8.00/each 33.50/each 17.00/each 13.00/each 1.00/for 2 1.00/for 2 1.25/each 4.00/each 6.00/each 5.00/each 13.00/each 23.00/each 12.00/each
_________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________ _________
________________________ AGENT NAME ________________________ FILLED BY
_________________ DATE FILLED
TOTAL ___________
One Drive\Dickens-Mitchener & Associates\Dickens-Mitchener & Associates - Public Folders\Electronic Forms Bin\DMA Produced Forms
TYPOGRAPHY Myriad Variable Concept (Light Condensed)
Caviar Dreams
YOUR BEST SOURCE FOR RESIDENTIAL REAL ESTATE.
COLOR SCHEME DM BLUE #0f4b91 RGB: [15,75,145] CMYK: [100, 80 ,11, 2]
DM TAUPE #766761 RGB: [118,103, 97]
Your best source for residential real estate.
CMYK: [51, 53, 55, 20]
Sagona Book
DM ACCENT BLUE #6f8695 @ 75% opactity
YOUR BEST SOURCE FOR RESIDENTIAL REAL ESTATE.
RGB: [111, 134, 149]
Your best source for residential real estate.
CMYK: [61, 40, 33, 3]
Sabon Next LT Pro
DM GREEN #8fa43b
YOUR BEST SOURCE FOR RESIDENTIAL REAL ESTATE.
RGB: [143, 164, 59]
Your best source for residential real estate.
CMYK: [49, 21, 100, 2]
Color Scheme
DM WHITE #ffffff
COLORS AND FONTS ARE NOT SPECIFIC TO EACH OTHER. Find fonts on One Drive: Public > Marketing > Fonts
RGB: [255, 255, 255] CMYK: [0, 0, 0, 0]
BRANDING BASICS:
WHEN CREATING YOUR OWN MARKETING MATERIALS, YOU MUST INCLUDE THE FOLLOWING:
OUR LOGO
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OUR WEBSITE & PHONE NUMBER
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•„‹ †‹ƒ …„„„ dickensmitchener.com 704.342.1000 dickensmitchener.com 704.342.1000
dickensmitchener.com 704.342.1000
704.517.0177 vmitchener@dickensmitchener.com
Your Best Source for Residential Real Estate.
REALTORÂŽ/BROKER
For additional information contact sapperson@dickensmitchener.com or mduncan@dickensmitchener.com
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YOUR BEST SOURCE FOR RESIDENTIAL REAL ESTATE
STEVEE BASKERVILLE
MICHELLE DYMAN
JOAN GOODE
704.650.7073
704.998.7357
704.953.3035
GENYA HELMS 704.634.2126
ROBIN HUSNEY 704.517.6370
KATHY LANCASTER
HEATHER MACKEY
KAREN H. MILLER
VICKY MITCHENER
ANDI MORGAN
704.534.5552
704.661.0635
704.574.0580
704.517.0177
704.494.1082
MICHAEL NESTER
MEGHAN C. SHELTON
DUCIE STARK
704.408.3468
843.814.9339
704.641.5398
MISSY STEWART
SARAH SZCZODROWSKI
LISA WHETSTONE
704.996.9080
704.877.3350
704.607.9619
Depend on our keen diligence for a smooth, satisfying real estate experience, time and time again. Located in Eastover & South Charlotte.
704.342.1000 | DICKENSMITCHENER.COM
YOUR BEST SOURCE FOR RESIDENTIAL REAL ESTATE
$4,500,000 | 5 Bed/6.2 Bath | MLS# 3475024 Amazing estate home in coveted location in Carmel Park! Nearly 10,000 square feet of living space situated on 2.37 acres, offering stunning architecture and luxurious touches throughout. Perfect for entertaining, the gorgeous kitchen opens to family room, casual dining, bar and wine cellar, with French doors overlooking a stunning outdoor living space with alfresco dining and additional outdoor kitchen. Luxurious master suite with Romanesque bath. Architectural details include European cabinetry and light fixtures, custom black walnut/stone flooring, and reclaimed wood beams overhead. Additional features include pool and spa, along with separate pool house with sauna, bath, steam shower and exercise room. There’s even room for expansion with unfinished upstairs living space pre-plumbed for kitchen and bath. Don’t miss it!
4701 CARMEL PARK LANE // CHARLOTTE, NC 28226
For more information contact Realtor®/Broker Vicky Mitchener at 704.517.0177 or at vmitchener@dickensmitchener.com today.
$2,995,000 | 5 Bed/4.1 Bath | MLS# 3338030 This stunning 5-bedroom penthouse condo in Myers Park is a must-see! A private lift opens to more than 5200 square feet of elegance with stunning views and too many architectural details to mention. Amazing gourmet kitchen with wine cellar, sprawling master suite with spacious closets, a game room, private terrace and a full attic. Condo includes dedicated 2-car garage space below. The absolute best in in-town living! For more information contact Realtor®/Broker Aubrey Grier at 704.502.4612 or at agrier@dickensmitchener.com today.
974 QUEENS ROAD // CHARLOTTE, NC 28207
When you choose our Dickens Mitchener team, you are putting your trust in the most talented, experienced and technologically astute Realtors® in the Charlotte region. We are committed to setting new standards for extraordinary customer service as well as providing our clients with intimate community knowledge and expertise. Contact your preferred Dickens Mitchener real estate expert to discover your dream home today!
704.342.1000 | DICKENSMITCHENER.COM
VICKY MITCHENER 704.517.0177
AUBREY GRIER 704.502.4612
HEATHER MACKEY 704.661.0635
MEGHAN LLUBERAS 704.904.7404
DUCIE STARK 704.641.5398
SHARON & JIMMY ROUNTREE 704.608.0448
ISABEL ROBERTS 704.607.5560
JOAN GOODE 704.953.3035
SHERRY GEORGE 704.968.5322
MISSY HIGHSMITH 704. 905.6680
CHRIS CAREY 919.360.8520
FRAN MILLER 704.488.0288
KATHY LANCASTER 704.534.5552
WES COLLINS 704.681.1313
JANE LEMMOND 704.451.5871
ASHLEY MCMILLAN 704.575.2369
JENNIFER SAARBACH 609.306.9975
SHELLY RYDELL 704.649.6530
MISSY STEWART 704.996.9080
TIM HANSLEY 704.621.6837
MICHELLE DYMAN 704.998.7357
SARAH CURME 704.578.7011
KATE TERRIGNO 631.903.3021
AMANDA BLACKBURN 704.516.9309
ROBIN HUSNEY 704.517.6370
LYNNE COSPER LAINIS 704.488.6576
ASHLEY SMITH 704.756.3494
ANNIE CHERRY 704.579.1663
SARAH SZCZODROWSKI 704.877.3350
ELLEN GIBSON 704.614.2296
ANDI MORGAN 704.494.1082
ASHLEE DURRANCE 770.354.3960
LINDSAY CARTER 704.575.6668
STEVEE BASKERVILLE 704.650.7073
SARAH SCHWARZ 704.578.7803
SUZANNE CODDINGTON 704.589.7172
JENNY EASTMAN 704.773.0299
JESSICA McCORMICK 704.650.8046
SUZY HUBBELL 202.607.5688
TONY D’AGOSTINO 704.241.4769
BONNIE STROUP 704.458.2558
CINDA SMITH 704.904.7363
Your Best Source for Residential Real Estate.