UCA Brand Standards, Print

University of Central Arkansas™

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Graphic Identity Standards Guide

All who publish or promote on behalf of the university are responsible for adhering to the latest graphic standards policy available at uca.edu/go/guide

GRAPHIC IDENTITY STANDARDS GUIDE

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XFMDPNF UP UIF HVJEF Successful brand management requires our responsible stewardship of UCA’s graphic identity.

The University of Central Arkansas Graphic Identity

TABLE OF CONTENTS 3

Logo usage

4

Licensing & trademark

5

Logo standards

6

Official colors

7

Minimum standards for printed publications

8

Wordmark usage

9

Identifiers for University units

12

Athletic & spirit logo usage

13

Stationery items

Guide establishes clear and consistent: t WJTVBM JEFOUJUZ TUBOEBSET t USBEFNBSL TUBOEBSET and usage t DPMPS VTBHF This guide creates continuity within the University’s BEWBODFNFOU BOE NBSLFUJOH FGGPSUT XIJMF QSPWJEJOH JOUFSOBM and external entities a clear understanding of UCA’s graphic identity.

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*All who publish or promote on behalf of the university are responsible for adhering to the latest graphic standards policy available at uca.edu/go/guide

Expanded content online.

Need an up to date version of this guide? Find it all at uca.edu/go/guide

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UNIVERSITY OF CENTRAL ARKANSAS

logo usage UNIVERSITY VISION

5IF PรณDJBM OBNF NBSLT BOE TZNCPMT JODMVEFE

The University of Central Arkansas aspires

JO UIJT HVJEF BSF USBEFNBSLT PG UIF 6OJWFSTJUZ PG

UP CF B QSFNJFS MFBSOFS GPDVTFE QVCMJD DPNQSFIFOTJWF VOJWFSTJUZ B OBUJPOBMMZ recognized leader for its continuous record of excellence in undergraduate and graduate

Central Arkansas and are the sole property of UCA. 6OJWFSTJUZ USBEFNBSLT JODMVEJOH BMM BUIMFUJD

FEVDBUJPO TDIPMBSMZ BOE DSFBUJWF FOEFBWPST

identifiers) are restricted to official university

BOE FOHBHFNFOU XJUI MPDBM OBUJPOBM BOE

units including:

HMPCBM DPNNVOJUJFT

UNIVERSITY MISSION 5IF 6OJWFSTJUZ PG $FOUSBM "SLBOTBT B MFBEFS JO TU DFOUVSZ IJHIFS FEVDBUJPO JT DPNNJUUFE UP excellence through the delivery of outstanding undergraduate and graduate education that

t

EFQBSUNFOUT

t

DPMMFHFT

t

BENJOJTUSBUJWF PรณDFT

t

PUIFS BQQSPWFE PรณDJBM VOJUT PG 6$"

SFNBJOT DVSSFOU BOE SFTQPOTJWF UP UIF EJWFSTF needs of those it serves. The universityโ s faculty BOE TUBรฒ QSPNPUF UIF JOUFMMFDUVBM QSPGFTTJPOBM TPDJBM BOE QFSTPOBM EFWFMPQNFOU PG UIFJS TUVEFOUT UISPVHI JOOPWBUJPOT JO MFBSOJOH TDIPMBSTIJQ BOE DSFBUJWF FOEFBWPST 4UVEFOUT GBDVMUZ BOE TUBรฒ QBSUOFS UP DSFBUF TUSPOH

"MM PรณDJBM VOJUT NVTU BEIFSF UP UIF HVJEFMJOFT QSFTFOUFE JO UIF PรณDJBM 6$" Graphic Identity Style Guide.

Individual students, student groups, and student organizations may not use official university logos or marks without prior approval.

FOHBHFNFOU XJUI UIF MPDBM OBUJPOBM BOE

Official university marks are not to be shared, forwarded or distributed without permission.

HMPCBM DPNNVOJUJFT 5IF 6OJWFSTJUZ PG $FOUSBM "SLBOTBT EFEJDBUFT JUTFMG UP BDBEFNJD WJUBMJUZ integrity and diversity.

Need a logo? Visit uca.edu/go/guide and submit the logo request form.

GRAPHIC IDENTITY STANDARDS GUIDE

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MJDFOTJOH BOE USBEFNBSL All who publish or promote on behalf of the university are responsible for adhering

"MM PรณDJBM MPHPT NBSLT BOE TZNCPMT JODMVEFE BSF USBEFNBSLT PG UIF

NOMENCLATURE

University of Central Arkansas and the sole property of UCA. Usage without

5IF PรณDJBM OBNF JT โ University

UIF FYQSFTTFE QFSNJTTJPO PG UIF 6OJWFSTJUZ PG $FOUSBM "SLBOTBT JT TUSJDUMZ

of Central Arkansas.โ

prohibited. *U NVTU BMXBZT CF TQFMMFE PVU XJUI

to the latest graphic standards policy available at uca.edu/go/guide

"MM MJDFOTJOH SFRVJSFNFOUT GPS USBEFNBSL VTBHF BQQMZ UP CPUI JOUFSOBM BOE

no abbreviations.

external parties and vendors. Only officially licensed vendors are approved UP QSPEVDF QSPNPUJPOBM JUFNT PO CFIBMG PG 6$"

When โ theโ is used before the OBNF PG UIF VOJWFSTJUZ JU TIPVME

5P BEWBODF BOE QSPUFDU 6$" T JNBHF BMM NBSLT JODMVEJOH OBNF JOTUJUVUJPOBM

CF MPXFSDBTF VOMFTT CFHJOOJOH B

NBSLT BOE BUIMFUJD NBSLT BSF MJDFOTFE

sentence.

UISPVHI -JDFOTJOH 3FTPVSDF (SPVQ *OD *OGPSNBUJPO PO CFDPNJOH B MJDFOTFF JT available at lrgusa.com.

The only acceptable variation in use is โ UCAโ . There are no periods between letters. Use only after the

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"MM MJDFOTFFT NVTU BEIFSF UP UIF guidelines presented in the Official UCA

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Graphic Standards Identity Guide.

0รณDJBM 6$" USBEFNBSL BSUXPSL รถMFT GPS MJDFOTFE WFOEPST BSF POMZ BWBJMBCMF UISPVHI -3( *OD

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UNIVERSITY OF CENTRAL ARKANSAS

PรณDJBM OBNF IBT CFFO FTUBCMJTIFE

Questions?

Visit uca.edu/go/guide

logo standards CORRECT USAGE EXAMPLES

SINGLE-LINE WORDMARK

0รณDJBM 6$" MPHPT TZNCPMT BOE NBSLT JO

&YBNQMFT PG DPSSFDU VTBHF DBO CF GPVOE online at uca.edu/go/usage.

QSJOU BOE POMJOF QVCMJDBUJPOT NBZ WBSZ JO proportional size but cannot otherwise be BEEFE UP PS NPEJรถFE JO BOZ XBZ JODMVEJOH

INCORRECT USAGE EXAMPLES

t SFESBXJOH

'PS NPSF FYBNQMFT PG JODPSSFDU VTBHFT visit uca.edu/go/guide/usage.

t TIBEJOH

BOE UIF XFCTJUF GPS BEEJUJPOBM JOGPSNBUJPO Coffee Club (When scaling, hold down the shift key to ensure proportional scaling.)

%0 /05 VTF XJOEPX BT GSBNF GPS photos or color blocks.

NOTE: When the UCA box window logo is used on a colored background, a white box MUST be behind the logo. The only exception is engraving or one color printing on promotional items.

โ ข

โ ข

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DO NOT separate FMFNFOUT PG UIF MPHP

*All who publish or promote on behalf of the university are responsible for adhering to the latest graphic standards policy available at uca.edu/go/guide

NOTE: Delete any existing logo files you may have; they are incorrect and not official marks. You may only use the official logos available by request at uca.edu/go/guide.

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%0 /05 TUSFUDI EJTUPSU UIF MPHP PS DIBOHF MJOF XJEUI PG FMFNFOUT

4FF BMUFSOBUJWF JEFOUJรถFST QBHF 9 GPS PUIFS options for officially recognized units.)

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t TUSFUDIJOH See logo guidelines throughout this guide

%0 /05 ABEE UP UIF MPHP UP NBLF B EFQBSUNFOUBM PS PSHBOJ[BUJPO MPHP

BOX WINDOW WITH WORDMARK

โ ข

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%0 /05 SFNPWF CPY GSPN MPHP

WORDMARK INITIALS

SAMPLE M SA

t PWFSQSJOUJOH DO NOT reverse logo on any color.

STACKED WORDMARK

BOX WINDOW

t EJTTFDUJOH

(When using the logo on a dark background, use the regular logo that has a white fill in the box.)

SAMPLE

YES

YES

NO

GRAPHIC IDENTITY STANDARDS GUIDE

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official colors PURPLE

GRAY

SILVER

ACCEPTABLE LOGO SIZE AND PRESENTATION Minimum size (print) 5IF CPY QPSUJPO PG UIF MPHP NVTU OPU

PMS 268

PMS 430

COLORS FOR DIGITAL MEDIA

COLORS FOR DIGITAL MEDIA

R. . . . . . . . . . . . . . .79 G. . . . . . . . . . . . . . .45 B. . . . . . . . . . . . . .127

R. . . . . . . . . . . . . .129 G. . . . . . . . . . . . . .138 B. . . . . . . . . . . . . .143

HEX . . . . . . . 4F2D7F

HEX . . . . . . . 818A8F

Madeira Thread 4011

8IFO VTJOH UIF MPHP CF TVSF UP MFBWF adequate space around the logo.

Give at least 1/8" around the outside border of the logo.

1/8"

1/8"

EMBROIDERY

Madeira Thread 1112

Madeira Thread 1118

â„¢

1/8"

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EMBROIDERY

3/4"

Minimum clear area (print)

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EMBROIDERY

1/8"

Gray as a percentage of BLACK : 47% 6

There is no CMYK, HEX or RGB equivalent for silver.

3/4"

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C. . . . . . . . . . . . . . .33 M . . . . . . . . . . . . . .18 Y. . . . . . . . . . . . . . .13 K. . . . . . . . . . . . . . .37

â„¢

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C. . . . . . . . . . . . . . .82 M . . . . . . . . . . . . .100 Y. . . . . . . . . . . . . . . .0 K. . . . . . . . . . . . . . .12

Silver may be used in the place of gray when appropriate.

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FOUR COLOR PROCESS

CF TNBMMFS UIBO UBMM

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FOUR COLOR PROCESS

PMS 877

NJOJNVN TUBOEBSET GPS QSJOUFE QVCMJDBUJPOT WHERE ARE...

UCA

...the web and social/new

Super Kids

NFEJB TUBOEBSET

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What are the best practices for creating publications and

UCA.edu/go/guide/

University of Central Arkansas™

t 6$" NVTU CF DMFBSMZ BOE QSPNJOFOUMZ JEFOUJĂśFE XJUI UIF PĂłDJBM XPSENBSL and/or logo on all printed pieces. The university should be identified as

FIND IT ALL AT...

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DPNNVOJDBUJPOT NBUFSJBMT

“University of Central Arkansas� and not “The University of Central Arkansas�. t -PHP BOE DPMPS VTBHF PO QSPNPUJPOBM NBUFSJBMT NVTU BEIFSF UP

University of Central Arkansas Scholarship reception August 21, 2011

Official Graphic Identity Guidelines. Include appropriate contact

t BEESFTT

t DPMMFHF

t QIPOF OVNCFS

t EFQBSUNFOU

t XFC BEESFTT

and should be on the back or inside cover of your printed piece.

For additional information, visit uca.edu/go/guide.

™

Please RSVP

by August 10th.

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Need a logo?

Visit uca.edu/go/guide

t EJWJTJPO

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JOGPSNBUJPO XIFO BQQMJDBCMF This may include:

In some cases, it may be design appropriate to typeset “University of Central Arkansas� or “UCA� in a specific style of font. However, when doing this, an official logo must also be used as a university identifier.

GRAPHIC IDENTITY STANDARDS GUIDE

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XPSENBSL VTBHF Wordmark 5IF XPSENBSL JT B UZQFGBDF USFBUNFOU PG UIF VOJWFSTJUZ T OBNF JO "EPCF

SINGLE-LINE WORDMARK

SAMPLE

(BSBNPOE BOE IBT CFFO NPEJรถFE GSPN EFGBVMU UZQF TFUUJOHT 1MFBTF VTF UIF PรณDJBM XPSENBSL รถMF SBUIFS UIBO BUUFNQUJOH UP UZQFTFU JU ZPVSTFMG 5IF 5.

TZNCPM NVTU CF VTFE XJUI UIF XPSENBSL BT TIPXO STACKED WORDMARK

5IF TJOHMF MJOF XPSENBSL TIPVME OPU CF DFOUFSFE VOEFS UIF MPHP 0รณDJBM XPSENBSLT TIPVME CF QSJOUFE JO PรณDJBM VOJWFSTJUZ DPMPST CMBDL JT

SAMPLE

BMTP BDDFQUBCMF "MUFSOBUF DPMPST NBZ CF VTFE XIFO QSPEVDUJPO SFTUSBJOUT dictate color options.

Wordmark Letters *O BEEJUJPO UP UIF XPSENBSL BOE MPHP VTF PG UIF PรณDJBM i6$"w XPSENBSL

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UNIVERSITY OF CENTRAL ARKANSAS

MFUUFST JT BDDFQUBCMF 6TF UIF PรณDJBM i6$"w XPSENBSL MFUUFST SBUIFS UIBO FYUSBDUJOH UIF MFUUFST GSPN UIF MPHP PS SF UZQFTFUUJOH

NOTE: "MM BQQMJDBCMF TUBUF BOE VOJWFSTJUZ SVMFT BOE QPMJDJFT NVTU CF GPMMPXFE JO QVSDIBTJOH QSJOUFE NBUFSJBMT QSPNPUJPOBM JUFNT BOE TFSWJDFT 1MFBTF DPOUBDU UIF 6$" 1VSDIBTJOH %FQBSUNFOU GPS TQFDJรถD QVSDIBTJOH SFRVJSFNFOUT PS VDB FEV QVSDIBTJOH

WORDMARK LETTERS

SAMPLE

identifiers for university units Official university units

College and Administrative Division Identifiers

must properly and

#FMPX BSF FYBNQMFT PG UIF BDDFQUBCMF MPHP QSFTFOUBUJPO GPSNBU GPS VOJWFSTJUZ DPMMFHFT BOE BENJOJTUSBUJWF EJWJTJPOT

consistently identify

*OEJWJEVBM EFQBSUNFOUT PรณDFT BOE PUIFS PรณDJBM VOJUT NBZ OPU VTF UIJT QSFTFOUBUJPO GPSNBU 5P PCUBJO PรณDJBM MPHPT

themselves with the university. Official university units include colleges, departments, offices, centers, and other officially recognized units.

Official identifiers are based upon university

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and mission.

HORIZONTAL FORMAT Used for envelopes and other return address options.

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specific responsibilities,

6TFE GPS MFUUFSIFBE CVTJOFTT DBSET NBJM MBCFMT BOE QVCMJDBUJPOT

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hierarchal structure,

VERTICAL FORMAT

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administrative divisions,

go to uca.edu/go/guide.

GRAPHIC IDENTITY STANDARDS GUIDE

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identifiers for university units CONTโ D

N

sU

OFFICE OF THE REGISTAR

OCCUPATIONAL THERAPY

ACADEMIC ADVISING

COMMUNITY DEVELOPMENT

19 0 7

s

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E R S IT Y

IV

VERTICAL FORMAT 6TFE GPS MFUUFSIFBE CVTJOFTT DBSET NBJM MBCFMT BOE QVCMJDBUJPOT

RK ANS

Please see return address/envelope specifications for suggested formatting of minimum recommended contact information.

A

LA

VOJUT 5P PCUBJO PรณDJBM MPHPT HP UP uca.edu/go/guide. :PV .645 VTF PรณDJBM MPHPT %P /05 USZ UP SFDSFBUF UIFN

C F O

AS

#FMPX BSF FYBNQMFT PG UIF BDDFQUBCMF MPHP QSFTFOUBUJPO GPSNBU GPS JOEJWJEVBM EFQBSUNFOUT PรณDFT BOE PUIFS VOJWFSTJUZ

ENTR

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Department and Office Identifiers

UNIVERSITY SEAL 5IF JOTUJUVUJPOBM MPHP 6$" 8JOEPX -PHP JT UIF QSJNBSZ MPHP GPS UIF VOJWFSTJUZ BOE JT UIF QSFGFSSFE NBSL GPS UIF NBKPSJUZ PG VOJWFSTJUZ MPHP

HORIZONTAL FORMAT

presentations.

6TFE QSJNBSJMZ GPS FOWFMPQFT BOE BEESFTT QBOFMT

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COLLEGE OF LIBERAL ARTS ENGLISH

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10 UNIVERSITY OF CENTRAL ARKANSAS

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DEPARTMENT OF BIOLOGY

DEVELOPMENT

University of Central Arkansasโ ข

The university seal is for official use only BOE JOUFOEFE GPS GPSNBM EJTQMBZT BOE BQQMJDBUJPOT TVDI BT USBOTDSJQUT EJQMPNBT BOE MFHBM EPDVNFOUT Official approval required for use.

athletic & spirit logo usage

"MUFSOBUJWF MPHP QSFTFOUBUJPOT USFBUNFOUT PS TZNCPMT GPS PรณDJBM VOJUT DPMMFHFT EFQBSUNFOUT BENJOJTUSBUJWF EJWJTJPOT BSF not acceptable options for representation of the university.

OFFICIALLY SUPPORTED PROGRAMS

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ALTERNATIVE IDENTIFIERS

0รณDJBMMZ TVQQPSUFE QSPHSBNT PG 6$" BSF

t 5IF 0รณDJBM 6$" #FBS 7JTVBM *EFOUJUZ JT GPS Athletic use only and is not to

allowed to develop individualized logos/

CF VTFE BT HFOFSBM VOJWFSTJUZ PS BDBEFNJD JEFOUJรถFST

creating program identifiers.

Questions?

Visit uca.edu/go/guide for expanded content.

t :PV NBZ OPU VTF UIF BUIMFUJD PS TQJSJU NBSLT XJUIPVU QFSNJTTJPO PS applicable licensing approval.

5IF 0รณDJBM 6$" "UIMFUJD *EFOUJUZ (SBQIJD 4UBOEBSET .BOVBM JT BWBJMBCMF at uca.edu/go/bearlogo.

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VOJWFSTJUZ USBEFNBSLT NVTU OPU CF VTFE JO

BT TQJSJU NBSLT CZ approved university units.

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0SJFOUBUJPO 4UBรฒ o 4 0 4 )PXFWFS PรณDJBM

5IF POMZ QFSNJUUFE FYDFQUJPOT JODMVEF VTF PG UIF i#FBS )FBEw PS i#FBS 1BXw

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QSPNPUJPOBM BQQMJDBUJPOT J F 4UVEFOU

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TZNCPMT GPS UIFJS DPNNVOJDBUJPOT BOE

SPIRIT MARKS FOR NON-ATHLETIC USE

5IF POMZ QFSNJUUFE FYDFQUJPOT include use of the โ Bear Headโ PS i#FBS 1BXw BT TQJSJU NBSLT CZ university units with permission.

5P PCUBJO VTBHF QFSNJTTJPO PS SFRVFTU UIF TQJSJU NBSL WJTJU uca.edu/go/guide.

GRAPHIC IDENTITY STANDARDS GUIDE

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TUBUJPOFSZ JUFNT Officially acceptable letterhead, envelopes

Official Letterhead Options #FMPX BSF UIF PóDJBM MFUUFSIFBE DIPJDFT BWBJMBCMF UISPVHI UIF QVSDIBTJOH TZTUFN

and business card designs are shown here.

GENERIC

COLLEGE/DIVISION LOGO, NO DEPT.

COLLEGE/DIVISION LOGO WITH DEPT.

%POBHIFZ "WFOVF | $POXBZ "3 | | uca.edu

#VòBMP "MVNOJ )BMM | 6$" #PY | #SVDF 4USFFU | $POXBZ "3 | '"9 | uca.edu/divisionwebaddress

DEPARTMENT NAME HERE #FSOBSE )BMM 4VJUF | %POBHIFZ "WFOVF | $POXBZ "3 | 50-- '3&& | '"9 | EFQBSUNFOUFNBJM!VDB FEV | uca.edu

Basic templates and purchasing information are provided through the purchasing system at uca.edu/purchasing.

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:PV NBZ DIPPTF HFOFSJD 6$" MFUUFSIFBE OP DPMMFHF EJWJTJPO PS EFQBSUNFOU MFUUFSIFBE XJUI college/division logo or letterhead with college/ EJWJTJPO MPHP XJUI EFQBSUNFOU OBNF

t :PV NBZ OPU DSFBUF ZPVS PXO MFUUFSIFBE FOWFMPQFT PS CVTJOFTT DBSET You must order official stationery through UCA’s purchasing system.

TUBUJPOFSZ JUFNT CONTโ D ORDER FORMS

Envelopes

'PSNT GPS MFUUFSIFBE BOE FOWFMPQFT NBLF

#FMPX BSF UIF PรณDJBM FOWFMPQF DIPJDFT BWBJMBCMF UISPVHI UIF QVSDIBTJOH TZTUFN

PSEFSJOH FBTZ 7JTJU uca.edu/purchasing

DEPARTMENT NAME HERE Bernard Hall, Suite 103 | 201 Donaghey Avenue | Conway, AR 72035 501-450-3128 | TOLL FREE 800-243-8245 | FAX 501-450-5288 | departmentemail@uca.edu | uca.edu

Buffalo Alumni Hall | UCA Box 4986 | 2490 Bruce Street | Conway, AR 72035 501-450-3197 | FAX 501-450-5293 | uca.edu/divisionwebaddress

You may choose generic UCA letterhead (no college/divsion or department), letterhead with college/division logo or letterhead with college/division logo with department name.

Generic UCA Logo (no college/division)

Enrollment Management

College of Business

Finance & Administration

College of Education

DEPARTMENT FULL NAME (OPTIONAL)

College of Fine Arts & Communication

CAMPUS LOCATION (BUILDING, ROOM NO.)

MAILING ADDRESS

STATE

PHONE

ZIP

International Engagement Outreach & Community Engagement

College of Liberal Arts

Presidentโ s Office

College of Natural Sciences & Mathematics

Sponsored Programs

Academic Affairs

CITY

Graduate School

College of Health & Behavioral Sciences

Advancement

Student Services University & Government Relations

If your official division or college is not listed, contact Publications & Creative Services at 450-5284 to receive approval.

FAX

NOTES

EMAIL

QUANTITY

SUBMITTER NAME

-PDBUJPO PO $BNQVT %POBHIFZ "WFOVF $POXBZ "3

COLLEGE/DIVISION LOGO WITH DEPT.

Department Name -PDBUJPO PO $BNQVT %POBHIFZ "WFOVF $POXBZ "3

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NAME OF PERSON PLACING ORDER

7 DIGIT PURCHASE ORDER NUMBER

DATE

COLLEGE/DIVISION LOGO, NO DEPT.

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PLEASE SELECT COLLEGE/DIVISION LOGO COLLEGE OR DIVISION

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Letterhead Order Form

201 Donaghey Avenue | Conway, AR 72035 | 501-450-5000 | uca.edu

GENERIC

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GPS NPSF JOGPSNBUJPO

EMAIL

PHONE NUMBER

201 Donaghey Avenue | Conway, AR 72035 | 501-450-5000 | uca.edu

LETTERHEAD ORDER FORM

.JOJNVN SFRVJSFNFOUT GPS SFUVSO BEESFTT GPS BMM NBJM QBOFMT BSF TIPXO BCPWF

GRAPHIC IDENTITY STANDARDS GUIDE

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TUBUJPOFSZ JUFNT CONTโ D NOTE: All applicable state and university rules and policies must be followed in

Business Cards #FMPX BSF UIF PรณDJBM CVTJOFTT DBSE GPSNBUT BWBJMBCMF UISPVHI UIF QVSDIBTJOH TZTUFN GENERIC UCA LOGO WITH ONE LINE DEPARTMENT NAME

purchasing printed materials,

requirements 501-450-3173 or uca.edu/purchasing.

uca.edu

DEPARTMENT NAME #VJMEJOH /BNF 3PPN /P %POBHIFZ "WF $POXBZ "3 OFFICE TOLL FREE CELL FAX EMAIL

OBNF!VDB FEV

GENERIC UCA LOGO WITH TWO LINE DEPARTMENT NAME

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for specific purchasing

&.1-0:&& +0# 5*5-&

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UCA Purchasing Department

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services. Please contact the

Employee Name

Employee Name

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promotional items, and

DIVISIONAL LOGO WITH NO DEPARTMENT NAME

DIVISION UP TO THREE LINES GOES HERE

uca.edu

OBNF!VDB FEV

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OFFICE CELL FAX EMAIL

OFFICE TOLL FREE CELL FAX EMAIL

OBNF!VDB FEV

Employee Name

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uca.edu

2 LINE DEPARTMENT NAME 2 LINE DEPARTMENT NAME #VJMEJOH /BNF 3PPN /P %POBHIFZ "WF $POXBZ "3

#VJMEJOH /BNF 3PPN /P %POBHIFZ "WF $POXBZ "3

DIVISIONAL LOGO WITH ONE LINE DEPARTMENT NAME

Employee Name &.1-0:&& +0# 5*5-&

&.1-0:&& +0# 5*5-&

DIVISION UP TO THREE LINES GOES HERE

uca.edu

&.1-0:&& +0# 5*5-& DEPARTMENT NAME #VJMEJOH /BNF 3PPN /P %POBHIFZ "WF $POXBZ "3 OFFICE TOLL FREE CELL FAX EMAIL

OBNF!VDB FEV

uca.edu/go/guide

DIVISIONAL LOGO WITH TWO LINE DEPARTMENT NAME

Employee Name

M SA E PL DIVISION UP TO THREE LINES GOES HERE

uca.edu

&.1-0:&& +0# 5*5-& 2 LINE DEPARTMENT NAME 2 LINE DEPARTMENT NAME #VJMEJOH /BNF 3PPN /P %POBHIFZ "WF $POXBZ "3 OFFICE CELL FAX EMAIL

OBNF!VDB FEV

EXAMPLE OF PRINTING ON BACK OF CARD

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%POBHIFZ "WFOVF .BTICVSO )BMM & $POXBZ "3

uca.edu

This guide is an overview of policies and is not a comprehensive set of guidelines.

All who publish or promote on behalf of the university are responsible for adhering to the expanded content and latest graphic standards policy available at uca.edu/go/guide

EJBOBQ!VDB FEV

NOTE: There is an additional charge for printing on the back.

GRAPHIC IDENTITY STANDARDS GUIDE

15

University of Central Arkansas™

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™

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Graphic Identity Standards Guide

All who publish or promote on behalf of the university are responsible for adhering to the latest graphic standards policy available at uca.edu/go/guide VERSION 9/19/12

16 UNIVERSITY OF CENTRAL ARKANSAS