Prepared Especially for: Mr and Mrs Harry Norman
532 East Paces Ferry Rd Prepared by:Atlanta Perimeter Office | REALTOR® Harry Norman, REALTORS® | 4848 Ashford Dunwoody Rd | Atlanta Office: 770-394-2131 | | Atlanta, GA 30338
January 26, 2022 Mr and Mrs Harry Norman 532 East Paces Ferry Rd Dear Mr and Mrs Norman: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Harry Norman, Realtors® to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Harry Norman, Realtors® will confirm that I am best qualified to market your home. Sincerely,
Atlanta Perimeter Office REALTOR®, REALTORS®
OUR COMMITMENT TO YOU
The name Harry Norman, REALTORS® has been synonymous with quality service, professional integrity and successful transactions since 1930. In addition to assisting generations of Atlantans throughout the decades with the sale or purchase of their homes, we welcome thousands of transferees each year who now make their home in Atlanta. The efforts and expertise of our outstanding sales associates and their dedication to professional excellence is unmatched. Our sales associates are widely recognized for their skills and proficiency, and they are recipients of many of the professional designations and honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complexities of a real estate transaction than a Harry Norman, REALTORS® sales associate. This presentation is an introduction to the unparalleled services Harry Norman, REALTORS® has to offer. Your sales associate will be the professional who makes it all happen, and who shares our company mission of providing a simple and pleasurable luxury real estate experience. We are proud to facilitate the best move you’ll ever make.
Jenni Bonura President & CEO Harry Norman, REALTORS®
The importance of having an expert on your side to help guide you through the process is invaluable. Our REALTORS® are equipped with extensive knowledge of the local/regional markets, industry leading training, and unmatched marketing resources, which is why Harry Norman, REALTORS® has remained the most influential and respected luxury real estate firm serving Atlanta and beyond. We stand by our commitment to be genuine, honest, and transparent, and will continue to hold ourselves to the highest level through our dedication to market leading expertise and first-class service. With a blend of innovation and connectivity in the marketplace, we serve our clients with a luxury experience no matter the price point.
HARRY NORMAN PROMISE AUTHENTICITY: We stand by our commitment to be genuine, honest, and transparent, always. INTEGRITY: We hold ourselves to the highest level of moral and ethical conduct. COMMUNITY-FOCUS: With care, compassion, and generosity we are invested in enriching the communities we serve. PROFESSIONAL EXCELLENCE: Exemplifying unparalleled professionalism and exceptional service through a dedication to innovation, continued learning, and growth. RICH RELATIONSHIPS: Founded on a client first philosophy, we build meaningful and loyal relationships based on value, respect and equality.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
THE HARRY NORMAN, REALTORS® PHILANTHROPY FUND For over 90 years, Harry Norman, REALTORS® has been making a difference throughout the metropolitan Atlanta region with charitable service and financial contributions. We have proudly supported more than fifty organizations over the past few years, including:
In May 2019, we launched the Harry Norman, REALTORS® Philanthropy Fund in conjunction with the Community Foundation for Greater Atlanta, an organization that connects philanthropists with the nonprofits fulfilling their passions. Together, we will actively participate and raise funds for a variety of nonprofits in the 23-county metropolitan Atlanta region. We can make a real difference in lives of those in need within our communities and help ensure that our future remains bright. Throughout the year, our sales associates agree to contribute a set amount from each closing to the Harry Norman, REALTORS® Philanthropy Fund. We match the funds* raised to further enhance the community impact. Each office makes an annual decision on the nonprofit that they wish to donate the funds raised within their office. More questions? Please either speak with your Harry Norman, REALTORS® sales associate or send us an email to HarryNormanCares@HarryNorman.com. *50% match up to $60,000 annually.
REFINEMENT OF LIVING RATHER THAN A NECESSITY Luxury in its new context is the enjoyment of the best in life: the experience of beauty, knowledge, and humanity at their deepest and most inspiring moments. It is the sweetness of life. Luxury could be a sunset, a song, a moment of peace and satisfaction, a poignant photograph in a local art gallery. From this perspective, luxury is any item of beauty or wonder that reminds us to love the life we’re living. We should not simply live it, but devour it and not let a second of this fantastic existence go to waste. Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. We have aligned ourselves with the best in the luxury marketing arena to give your property not only the most exposure possible, but exposure where it counts. Where qualified buyers go when they want to purchase a unique property like yours. Our partnerships with Luxury Portfolio International,® Board of Regents Luxury Real Estate,™ Mayfair International Realty give your property the attention it deserves from buyers around the world.
TAKE ADVANTAGE OF HARRY NORMAN, REALTORS®’ GLOBAL EDGE
Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. This means your property will be seen by qualified buyers worldwide. Our exclusive associations with Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, and Mayfair International Realty give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.
For listings $1 Million and up The luxury arm for Leading Real Estate Companies of the World. A global online platform showcasing top properties For listings $500,000 and up We are the exclusive Board of Regents member for Georgia. Separate website: Regents.com Representing all Harry Norman REALTORS© Properties We are the exclusive Mayfair International Realty member for Georgia.
KNOW YOUR COMPETITION
Leading Real Estate Companies of the World Luxury Portfolio International Exclusive membership with Board of Regents Luxury Real Estate Exclusive affiliate of Mayfair International Realty
Sotheby’s International (separate from auction division) Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio International Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio International Luxury Real Estate
Leading Real Estate Companies of the World Luxury Portfolio International Luxury Real Estate BROKERAGES WITH NO LUXURY AFFILIATIONS:
Luxury Real Estate
Compass KW Luxury International PalmerHouse Properties Hirsh Real Estate Engel & Völkers Coldwell Banker
LUXURY PROPERTY DIGITAL MARKETING The websites below receive the listing information and upload automatically if the listing meets the required price threshold. These thresholds are listed next to the different online platforms. Additional advertising can be applied to the listing to enhance the reach and audience.
DIGITAL EXPOSURE (AUTOMATIC) HarryNorman.com
Regents.com
Listings fed to hundreds of affiliated websites Zillow, Trulia, Realtor.com
$1 million+ listings (Exclusive Board of Regents member)
LeadingRE.com
LuxuryRealEstate.com
(Relocation)
$500k+ listings
MayfairInternationalRealty.com
*All third-party sites reserve the right to add or remove listings based on their online performance.
Representing all listing price points CountryLife.Co.UK $1 million + listings
LuxuryPortfolio.com $1 million+ listings MansionGlobal.com (English, Chinese, Spanish) Barrons.com and Penta online JUWAI.com (China) WSJ.com MarketWatch.com
CONNECTING YOU TO THE WORLD OF LUXURY Luxury Portfolio International® is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate under Leading Real Estate Companies of the World.® Luxury Portfolio’s program is for premier luxury properties and is part of a network of over 565 top brokerages and 130,000 agents in six continents. Harry Norman, REALTORS® has been selected to be a part of this exclusive global network, which marketed over 50,000+ luxury properties last year on the award-winning LuxuryPortfolio.com site as well as in prestigious publications circulated around the world. Through connections with Luxury Portfolio’s vast international reach, Harry Norman, REALTORS® remains the trusted local expert to affluent clients across the globe.
MOST $ 1 MILLION+ PROPERTY LISTINGS
Luxury Portfolio International® has $38 billion more home sales than our closest competitor. U.S. HOME SALES — Volume Shown in Billions of Dollars Leading Real Estate Companies of the World® Keller Williams Coldwell Banker Berkshire Hathaway Home Services Compass RE/MAX Sotheby’s International Realty eXp Realty Redfin Douglas Elliman Real Estate Century 21 HomeSmart Corcoran Better Homes & Gardens ERA This bar chart is sourced from REAL Trends 500 for 2019, realtrends.com.
LUXURY PORTFOLIO INTERNATIONAL ®
$257 $219 $187 $91 $91 $85 $78 $36 $31 $29 $29 $17 $16 $13 $10 $0
$50
$100
$150
$200
$250
For informational purposes only. This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. Companies shown represent networks and national brands.
ADDITIONAL ONLINE LISTING EXPOSURE
• WSJ.com
• Juwai.com
• MansionGlobal.com
• LeadingRE.com
• Barrons.com and Penta online
• YouTube.com
• MarketWatch.com
•WeChat (through Mansion Global)
DISTINGUISHED MARKETING SERVICES
Over 3 million affluent consumers visit our flagship website, LuxuryPortfolio.com, every year to browse in a setting dedicated solely to significant properties. These are high-net-worth buyers, not dreamers. They have liquid assets of $10.8 million with a household income of over $372,000. In the U.S. alone, LuxuryPortfolio.com curates more properties priced over $1 million than any other luxury property website.
THE WORLD AT YOUR DOORSTEP As a Board of Regents’ member of Who’s Who in Luxury Real Estate/LuxuryRealEstate.com, Harry Norman, REALTORS® has access to an international network of real estate professionals representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for properties listed by Harry Norman, REALTORS® priced $500,000 and above. These fine homes receive unparalleled internet exposure on LuxuryRealEstate.com, touted as the most-viewed luxury real estate website in the world.
The Network The Members
• 125,000+ sales associates around the globe • 3,250 offices in 35+ countries • 424 members
Consistently recognized with the industry’s most coveted awards from The Wall Street Journal, REALTrends, National Association of Realtors, The International Property Awards, New York Times and Forbes.
GLOBAL ONLINE REACH We reach the most people in your target demographic with LuxuryRealEstate.com’s award-winning, most-viewed luxury real estate website. Voted “Best of the Web,” there are more than 60,000 luxury properties with an average price of over $4 million. LuxuryRealEstate.com is #1 in searches on google.com, bing.com, and yahoo.com.
TRAFFIC Visits (annually)............................................................................... 3.3 Million Active Listings................................................................................... 60,000+ Countries with Active Listings............................................. 54 Average Listing Price ................................................................. $4.8 Million Active Listings over $10M...................................................... 1,000+ Total Inventory on LuxuryRealEstate.com................. $240 Billion+ *Actual numbers provided by Google analytics. August 2020
Top 10 Visiting Countries United States Germany
China Czechia
Canada Japan
United Kingdom Netherlands
Australia France
SOCIAL MEDIA INITIATIVES
Our marketing team utilizes Twitter, Facebook, LinkedIn, Instagram and Pinterest to engage the user audience on LuxuryRealEstate.com. Members can leverage the network’s social media sharing tools and groups to promote their properties, company and region, and spread important news to consumers and the entire network of luxury brokers worldwide.
Followers............................ 350,000 Avg. Engagment Rate.......... 7.3%
Followers..................................... 7,600 Avg. Engagment Rate........... 1.6%
Followers..................................... 2,500 Avg. Engagment Rate...... 2.03%
Followers..................................... 18,200 Avg. Engagment Rate............. 1.3%
*2019 Social Media Industry Benchmark Report, Rival IQ
LUXURY REAL ESTATE MAGAZINE PRINT DISTRIBUTION Through our membership in Luxury Real Estate, exposure for your listing will benefit from our long-standing alliances with the world’s finest publications. LUXURY REAL ESTATE MAGAZINE PRINT DISTRIBUTION • 13,000 poly-bagged with Unique Homes reaching subscribers and
international newsstands • 9,500 placed in international and U.S. airline lounges • 7,600 mailed to advertisers and Who’s Who in Luxury Real Estate members • 7,400 mailed to clients of Who’s Who in Luxury Real Estate members • 5,000 mailed to elite high-net worth individuals in the U.S. • 4,000 poly-bagged with Unique Homes in U.S. Hudson airport stands • 2,000 mailed to entertainment industry and sports celebrities • 1,500 mailed to Fortune 1000 list and Wealth Managers • Directly mailed to a local audience determined by advertisers
personalized with their compliments DIGITAL DISTRIBUTION • Emailed to 100,000 U.S. households with incomes in
excess of $250,000 • Emailed to over 25,000 agents, brokers, marketing and
media contacts • Shared with over 225,000 social media fans • Posted on the award-winning LuxuryRealEstate.com with
viewers from all over the world
MAYFAIR INTERNATIONAL REALTY Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. Harry Norman, REALTORS® presents “Our London Team” As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.
BEST AFFILIATED WEBSITES
Your home will be prominently displayed on thousands of relevant websites
HarryNorman.com
LeadingRE.com
LuxuryPortfolio.com
FMLS.com
Trulia.com
CountryLife.co.uk
LuxuryRealEstate.com
Regents.com
duPontRegistry.com
ReloHomesearch.com
MayfairInternationalRealty.com
RealEstateJournal.com
Juwai.com
TweetLister.com
FrontDoor.com
HotPads.com
AJCHomefinder.com
Zillow.com
GAMLS.com
RealEstate.Yahoo.com
Realtor.com
Roost.com
ListHub.com
CyberHomes.com
ElegantHomes.com
SOCIAL MEDIA STRENGTH With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
FACEBOOK FOLLOWERS Coldwell Banker Atlanta | 5,271 Ansley Atlanta | 5,375 Dorsey Alston | 5,498
Harry Norman, REALTORS® 37,582
Virtual Properties | 6,305
Atlanta Fine Homes | 10,414
BHHS Georgia | 10,161 Beacham & Co. | 16,606 Metro Brokers | 11,708
Mark Spain Real Estate | 14,294
INSTAGRAM FOLLOWERS BHHS Georgia | 5,507 Mark Spain Real Estate | 9,121
Harry Norman, REALTORS® 138,595
Virtual Properties | 10,004 Beacham & Co. | 13,590 Atlanta Fine Homes | 17,753
Dorsey Alston | 17,833
Ansley Atlanta | 98,123 *Current numbers as of November 2020 for all Harry Norman, REALTORS® offices
OUR PARTNERSHIP WITH ADWERX
Providing exceptional digital visibility for your home Harry Norman, REALTORS® has partnered with Adwerx to create digital ad campaigns featuring your home. These ads are highly targeted and will display to individuals within a 15 mile radius of your home that has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. Ads featuring your home will be displayed to the right audience thousands of times on premium websites, such as the ones below, covering 96% of the web, as well as Facebook and Instagram.
PREMIUM WEBSITES YOUR HOME WILL BE FEATURED
WEB DOMINANCE Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views. With our website and mobile app, we put your home where buyers are looking.
Average monthly page views November 2019 - October 2020.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
2020 MARKET SUCCESS | ATLANTA 6 CORE COUNTIES HARRY NORMAN, REALTORS® SALES TOTAL UNITS
TOTAL VOLUME
TOTAL
TOTAL
4508 2125
2383
LISTING SALES
BUYER SALES
$2,292,280,000 $2.3B
$1,114,156,000 LISTING SALES
$1,178,124,000 BUYER SALES
AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®
$524,309
AREA AVERAGE (ALL BROKERS)
$372,366
41% HIGHER
Source: Trendgraphix. All property types and all price points in Cherokee/Cobb/Dekalb/ Forsyth/Fulton and Gwinnett counties. January 1, 2020 - December 31, 2020.
HARRY NORMAN HOME MAGAZINE Harry Norman, REALTORS®’ signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.
HOME
HARRY NORMAN, REALTORS®
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
CORPORATE RELOCATION IMPACT Atlanta is the #1 relocation city. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
I’M LOCAL I’M GLOBAL
®
I’M LOCAL | I’M GLOBAL INDUSTRYMORE U.S. HOME SALES VOLUME THAN ANY OTHER ESTATE NETWORK, As an affiliateLEADING of Leading Real Estate Companies of theREAL World,® our brokerage is aFRANCHISE global — not just local — OR COMPANY. $296 BILLION IN U.S. HOME SALES VOLUME. real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing SALES. us toWORLD-CLASS provide the very best service. The result? Our produced more home sales volume in 2020 As an affiliate of organization Leading Real Estate Companies of the World, our brokerage is a local and global market leader working on your behalf. than any national franchise, over $296 billion, representing over 1.3 million transactions. SERVICE. LeadingRE’s world-class marketing resources and connections allow ®
us to provide you with a truly exceptional real estate experience. ®
$296 Leading Real Estate Companies of the World
MORE U.S. HOME SALES VOLUME IN 2020 THAN OUR
$260
CLOSEST COMPETITOR GLOBAL TRANSACTIONS
$207
1.3 MILLION
*Volume shown in billions of dollars
550
$152
Leading Real Estate Companies of the World®
COMPANIES $110
4,600
Keller Williams
OFFICES
$97
150,000
$96
Compass
$72
Berkshire Hathaway HomeServices
SALES ASSOCIATES
70
Coldwell Banker
Sotheby’s International Realty
$37
COUNTRIES
RE/MAX eXp Realty
$29
Redfin
$29
Century 21 Douglas Elliman
$23
Homesmart
$20
Corcoran Better Homes and Gardens
$11
ERA $11 $0
$50
$100
$150
$200
$250
For informational purposes only. Based on available data for average sales units per agent and average sales prices Volume shown in billions of dollars. per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network This bar chart is sourced from REAL Trends Top 500 for 2020, realtrends.com. 2020 Totals Final Report and REALTOR® Magazine 2020 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
© 2021 Leading Real Estate Companies of the World.® All Rights Reserved. C–Sales Volume. 05.21
Equal Housing Opportunity.
Atlanta Perimeter Office Office: 770-394-2131
Atlanta, GA 30338 Website: HarryNorman.com
$300
WE MARKET YOUR PROPERTY TO THE WORLD.
PERTISE, GLOBAL ECTIONS, When selling your home, you need global exposure in addition to the strong WERFUL marketing expertise we deliver locally. As an affiliate of Leading Real Estate GLOBAL CONNECTIONS Companies of the World, we have the resources to market your property RKETING. ®
to the highest possible number of potential buyers. With 150,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home. ®
Local Strength, Global Powerhouse, Maximum Exposure As an affiliate of the prestigious Leading Real Estate Companies of the World network, we are proud to partner
MILLIONwith an organization that Estate has achieved over of onethe million valued at $296 is a pedigree denoting the billion annually. Those Leading Real Companies Worldtransactions ®
ANSACTIONS
represent qualified andcompany wish to do connections very makebest us acompanies national andwho global — not just local —clientele real estate working on your behalf.
550
COMPANIESLeading
business with similar firms. Each year our network is collectively responsible for over one million transactions on ® a global basis.
Real Estate Companies of the World is a collection of over 550 of the finest residential real estate firms aroundWhen the world, more annual sales than itany other real estate network. LeadingRE.com your producing home is posted to our home website locally, is immediately 4,600 promoted on the LeadingRE.com website. It is also immediately connected OFFICESconnects you to local market-leading companies with powerful global connections and the highest commitment to the websites of 550 of our affiliated real estate firms in the world. to competence, service and integrity.
150,000
ASSOCIATES
70 COUNTRIES
550 FIRMS
150,000
SALES ASSOCIATES
®
he World. All Rights Reserved. Equal Housing Opportunity.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
ENCOMPASSING
4,600 OFFICES
70
COUNTRIES
17 CONVENIENT LOCATIONS
Blairsville
Blue Ridge
Luxury Lake & Mountain
Big Canoe
The Collection at Forsyth Woodstock Historic Marietta Buckhead Northwest
North Fulton Atlanta North East Cobb Atlanta Perimeter Buckhead Intown
Aerotropolis Savannah Peachtree City
A network of more than 1,000 sales associates and staff in 17 sales offices of Harry Norman, REALTORS® throughout Atlanta, North Georgia, and Savannah. Prosperity Home Mortgage, LLC mortgage consultants are located in Harry Norman, REALTORS® sales offices in order to provide you with immediate, personal and professional service.
YOUR OPINION COUNTS
Harry Norman, REALTORS® Excellence Program Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation, an independent company similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we will work hard not just to get a great survey but to earn your business and your trust for a lifetime. A post-closing survey will be sent via email or mail to you no sooner than 15 days after your closing date. Agents’ ratings are available to you at RatedAgent.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com
S
CES
S
C
UC
IRCLE
THE BEST OF THE BEST: HN SUCCESS CIRCLE The name Harry Norman, REALTORS® has been synonymous with premium service and market leading expertise for over 90 years in Atlanta. This is due to the exceptional caliber of all our REALTORS® with our HN Success Circle members at the forefront. Our HN Success Circle is an elite group of REALTORS® comprised of the very top sales associates within our company. To become a member of our HN Success Circle, a REALTOR® must maintain outstanding, industry-benchmarked production levels and command a thorough knowledge of marketing, contract negotiations and finance. With this experience, HN Success Circle members are your assurance of unparalleled professional service and expertise throughout the process of buying or selling a home. If you are planning to sell or buy a home, you deserve the expertise brought about by years of accomplished real estate service.
FAMILY OF SERVICES In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below. When purchasing a home, customers can count on Prosperity Home Mortgage’s extensive resources and capabilities to address their unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so our customers can effectively optimize tax advantages and leverage their capital. For more information, visit: PHMLoans.com.
SERVICES
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. For more information, call 404-943-1899 or visit HNInsurance.com. Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit CampbellAndBrannon.com. Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield home warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. For more information, visit HarryNorman.com/HomeWarranty.
Affiliated Business Arrangement Disclosure Statement To:
_______________________________________________
Property:
____________________________________________
From:
_______________________________________________
Date:
____________________________________________
This is to give you notice that HN Real Estate Group, L.L.C. and HN Real Estate Group N.C., Inc. both doing business as Harry Norman, REALTORS® (together, “Harry Norman, REALTORS®”), HomeServices Relocation, LLC, Prosperity Home Mortgage, LLC, Township Title Services, LLC, HN Insurance Services, LLC, and Vanderbilt Mortgage and Finance Inc doing business as Silverton Mortgage (“Silverton Mortgage”) are part of a family of companies (the “Affiliated Companies”) owned by Berkshire Hathaway, Inc. (“Berkshire Hathaway”), and each may refer to you the services of another. Harry Norman, REALTORS®, HomeServices Relocation, LLC and Prosperity Home Mortgage, LLC are each wholly owned either directly or through one or more subsidiaries by HomeServices of America, Inc. (“HSoA”), a Berkshire Hathaway affiliate. Township Title Services, LLC is owned 50% by HN Real Estate Group, L.L.C. and 50% by Campbell & Brannon, LLC. HN Insurance Services, LLC is owned 50% by HomeServices Insurance, Inc. (“HSI”), a wholly-owned direct subsidiary of HSoA. Silverton Mortgage is a wholly-owned indirect subsidiary of Clayton Homes, a Berkshire Hathaway affiliate. Because of these relationships, the referral of a customer (including you) by any of the Affiliated Companies to another may provide the referring company, its affiliates, and/or their employees with a financial or other benefit. In addition, while Harry Norman, REALTORS® is not affiliated with American Home Shield Corporation and Edge & Kimbell Law, LLC, it does advertise them for a fixed service fee. Set forth below is the estimated charge or range of charges for each of the services listed. You are NOT required to use any of these service providers as a condition of the sale of the subject property or to obtain access to any settlement service. THERE ARE FREQUENTLY OTHER SETTLEMENT SERVICE PROVIDERS AVAILABLE WITH SIMILAR SERVICES. YOU ARE FREE TO SHOP AROUND TO DETERMINE THAT YOU ARE RECEIVING THE BEST SERVICES AND THE BEST RATE FOR THESE SERVICES. Service Provider Prosperity Home Mortgage, LLC
Service Provided Loan Origination Fee Appraisal Third Party Fees
Charge or Range of Charges $0 - $1,199 (2% of loan amount on some bond products) $425 - $1,102 $33 - $215 (credit report, tax service fee, flood cert fee)
HomeServices Relocation, LLC
Relocation Services
Fees paid by real estate broker
Township Title Services, LLC
Lender’s Policy
$2.50 - $4.00 per $1,000 of coverage, based on underwriter, type of policy and amount of coverage (minimum $200) $3.20 - $5.25 per $1,000 of coverage, based on underwriter and total amount of coverage (minimum $270) $45 - $50 depending upon underwriter $595 - $775 $200 - $265 per property $50 (when required) $75 Additional services available for an added fee $475 - $575 $255 per property $100 $50 $75 $50 Additional services available for an added fee
Owner’s Policy
Edge & Kimbell Law, LLC
Closing Protection Letter Settlement Fee Title Search and Exam Fee Title Update Document Preparation Fee Other Settlement Fee Title Exam Fee Document Preparation Fee Title Binder Fee Post-Closing Fee Closing Protection Letter Other
Harry Norman, REALTORS®
Broker’s Commission
7% of the sales price or 6% plus $225 for residential homes; 10% for vacant land sales
HN Insurance Services, LLC*
Homeowner’s Insurance
$150 - $10,000 annual premium, depending on product and associated risk assessments (e.g., age of home, credit score, past claims of the insured, etc.)
Silverton Mortgage
Loan Origination Fee Appraisal
0 – 2.75% of the loan amount (includes third party fees) $475 - $900
American Home Shield Corporation
Home Warranty
$350 - $3,907, depending on property and optional coverage
Campbell & Brannon, LLC
HSOA-00009442.22
Rev. 01/11/2022
ACKNOWLEDGEMENT: I/we have read this disclosure form and understand that the Affiliated Companies may refer me/us to purchase the above-described settlement service(s) from one another and that any such referrals may provide the referring company, its affiliates, and/or their employees with a financial or other benefit. _______________________________________________ Signature (Date)
_____________________________________________________ Signature (Date)
* In rare cases, your insurance policy may instead be issued by Trident Insurance Agency Company LP or Long & Foster Insurance Agency, Inc., affiliates of HSI, or under another of its trade names. HSI’s trade names include: Edina Realty Insurance Agency, Home Team Insurance, HomeServices Insurance Agency, InsuranceSouth, Long Insurance Group, PCG Agencies, PCG Insurance Agency and ReeceNichols Insurance.
HSOA-00009442.22
Rev. 01/11/2022
VIRTUAL TOUR Imagine walking into a home for the first time. You look around. You step closer to the objects around you and you pass through the rooms. Now imagine doing all that on the screen of your computer or a smartphone – this is a virtual tour. I will provide a virtual tour of your home. It’s one of the most important marketing tools available to a seller. • Since the tour is available 24 hours a day 365 days a year, more prospects will tour your home and may become interested. • Prospects will spend more time touring your home than they would at an open house. • Virtual tours greatly lessen the importance of an open house. Over time the open house will probably be limited to appointments with informed prospects. • Since more potential buyers see your home, the time on the market will probably be lessened significantly. • Because more prospects will evaluate your home higher prices are possible.
Review a sample virtual tour: If you are viewing this page on your computer or phone click on the link:
Click Here for Virtual Tour If you are viewing the printed page not on your computer enter the following into your browser:
https://www.relahq.com/demo/rubik
Atlanta Perimeter Office Office: 770-394-2131 Atlanta, GA 30338 Website: HarryNorman.com