Issuu

LISTING ACTION PLAN

Prepared Especially For:

Client Name

Agent Name, REALTOR C: 404-555-1234 | O: 404-504-7300 Agent.Name@HarryNorman.com | HarryNorman.com Office Name | 532 East Paces Ferry Rd, Ste. 300 | Atlanta, GA 30305

LISTING ACTION PLAN

Prepared Especially For:

The importance of having an expert on your side to help guide you through the process is invaluable. Our REALTORS® are equipped with extensive knowledge of the local/regional markets, industry leading training, and unmatched marketing resources, which is why Harry Norman, REALTORS® has remained the most influential and respected luxury real estate firm serving Atlanta and beyond. We stand by our commitment to be genuine, honest, and transparent, and will continue to hold ourselves to the highest level through our dedication to market leading expertise and first-class service. With a blend of innovation and connectivity in the marketplace, we serve our clients with a luxury experience no matter the price point.

HARRY NORMAN PROMISE AUTHENTICITY: We stand by our commitment to be genuine, honest, and transparent, always. INTEGRITY: We hold ourselves to the highest level of moral and ethical conduct. COMMUNITY-FOCUS: With care, compassion, and generosity we are invested in enriching the communities we serve. PROFESSIONAL EXCELLENCE: Exemplifying unparalleled professionalism and exceptional service through a dedication to innovation, continued learning, and growth. RICH RELATIONSHIPS: Founded on a client first philosophy, we build meaningful and loyal relationships based on value, respect and equality.

OUR COMMITMENT TO YOU

The name Harry Norman, REALTORS® has been synonymous with quality service, professional integrity and successful transactions since 1930. In addition to assisting generations of Atlantans throughout the decades with the sale or purchase of their homes, we welcome thousands of transferees each year who now make their home in Atlanta. The efforts and expertise of our outstanding sales associates and their dedication to professional excellence is unmatched. Our sales associates are widely recognized for their skills and proficiency, and they are recipients of many of the professional designations and honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complexities of a real estate transaction than a Harry Norman, REALTORS® sales associate. This presentation is an introduction to the unparalleled services Harry Norman, REALTORS® has to offer. Your sales associate will be the professional who makes it all happen, and who shares our company mission of providing a simple and pleasurable luxury real estate experience. We are proud to facilitate the best move you’ll ever make.

Jenni Bonura President & CEO Harry Norman, REALTORS®

THE HARRY NORMAN, REALTORS® PHILANTHROPY FUND For over 90 years, Harry Norman, REALTORS® has been making a difference throughout the metropolitan Atlanta region with charitable service and financial contributions. We have proudly supported more than fifty organizations over the past few years, including:

In May 2019, we launched the Harry Norman, REALTORS® Philanthropy Fund in conjunction with the Community Foundation for Greater Atlanta, an organization that connects philanthropists with the nonprofits fulfilling their passions. Together, we will actively participate and raise funds for a variety of nonprofits in the 23-county metropolitan Atlanta region. We can make a real difference in lives of those in need within our communities and help ensure that our future remains bright. Throughout the year, our sales associates agree to contribute a set amount from each closing to the Harry Norman, REALTORS® Philanthropy Fund. We match the funds* raised to further enhance the community impact. Each office makes an annual decision on the nonprofit that they wish to donate the funds raised within their office. More questions? Please either speak with your Harry Norman, REALTORS® sales associate or send us an email to HarryNormanCares@HarryNorman.com. *50% match up to $60,000 annually.

ATLANTA’S PREMIER FULL SERVICE REALTORS®

Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is Atlanta’s first and one of the most successful residential real estate firms. Harry Norman is a member of HomeServices of America, Inc,™ the largest full-service residential real estate brokerage firm in the United States.

AS ATLANTA’S PREMIER FULL-SERVICE REALTORS,® WE OFFER THE FOLLOWING: Serving Atlanta since 1930 • 17 convenient sales offices throughout Georgia More than 1,000 professional full-time sales associates and staff • Accredited international specialists Atlanta’s first and most successful relocation division • Specialized residential real estate marketing & public relations team • Prosperity Home Mortgage, LLC mortgage services • HN Insurance Services Leasing support services • Unsurpassed sales associate training • Leading edge technology Campbell & Brannon Township Title services • Member of Leading Real Estate Companies of the World® Member of Luxury Portfolio International® • Board of Regents Atlanta, Who’s Who in Luxury Real Estate Affiliate of Mayfair International Realty

2021 MARKET SUCCESS | ALL FMLS HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

5106 2424 LISTING SALES

$2,801,436,000

2682 BUYER SALES

$1,356,459,000 $1,444,978,000 LISTING SALES

BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$559,595

AREA AVERAGE (ALL BROKERS)

$395,669

41% HIGHER

Source: Trendgraphix. All property types and all price points in all FMLS. January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | ATLANTA 6 CORE COUNTIES HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

4511

$2,565,067,000

2147

2364

LISTING SALES

BUYER SALES

$1,246,287,000 $1,318,780,000 LISTING SALES

BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$580,478

AREA AVERAGE (ALL BROKERS)

$439,244

32% HIGHER

Source: Trendgraphix. All property types and all price points in Cherokee/Cobb/Dekalb/ Forsyth/Fulton and Gwinnett counties. January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | BUCKHEAD HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

482

$358,425,000

247

235

$191,134,000

LISTING SALES

BUYER SALES

LISTING SALES

$167,290,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$773,824

AREA AVERAGE (ALL BROKERS)

$607,531

27% HIGHER

Source: Trendgraphix. All property types and all price points in Areas 21 & 22. January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | COBB HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

987

$500,550,000

451

536

$229,016,000

LISTING SALES

BUYER SALES

LISTING SALES

$271,534,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS® $507,795 AREA AVERAGE (ALL BROKERS) $409,164

24% HIGHER

Source: Trendgraphix. All property types and all price points in Cobb County. January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | FULTON COUNTY HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

1799

$1,197,938,000

890

909

$610,163,000

LISTING SALES

BUYER SALES

LISTING SALES

$587,775,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$685,576

AREA AVERAGE (ALL BROKERS)

$515,068

33% HIGHER

Source: Trendgraphix. All property types and all price points in Fulton County. January 1, 2021- December 31, 2021.

2021 MARKET SUCCESS | NORTH FULTON HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

572

$398,103,000

254

318

LISTING SALES

BUYER SALES

$192,424,000 LISTING SALES

$205,679,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS® AREA AVERAGE (ALL BROKERS)

$757,575 $620,384

22% HIGHER

Source: Trendgraphix. All property types and all price points in Areas 13 & 14. January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | NORTH ATLANTA (OTP) HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

$1,112,756,000

1821 891

930

$561,541,000

LISTING SALES

BUYER SALES

LISTING SALES

$551,215,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS® AREA AVERAGE (ALL BROKERS)

$630,236 $515,859

22% HIGHER

Source: Trendgraphix. All property types and all price points in Forsyth (221, 222), Fulton North (13, 14), Gwinnett County (61, 62), Dunwoody (121), Sandy Springs (131), East Cobb (81, 82, 83). January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | SANDY SPRINGS/DUNWOODY HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

$287,091,000

440 244 LISTING SALES

196 BUYER SALES

$155,177,000 LISTING SALES

$131,913,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$635,973

AREA AVERAGE (ALL BROKERS)

$577,567

10% HIGHER

Source: Trendgraphix. All property types and all price points in Dunwoody (121) Sandy Springs (131, 132). January 1, 2021 - December 31, 2021.

2021 MARKET SUCCESS | CHEROKEE/WOODSTOCK HARRY NORMAN, REALTORS® SALES TOTAL UNITS

TOTAL VOLUME

TOTAL

$131,989,000

275 120 LISTING SALES

155 BUYER SALES

$56,321,000 LISTING SALES

$75,668,000 BUYER SALES

AVERAGE SOLD PRICE HARRY NORMAN, REALTORS®

$469,339

AREA AVERAGE (ALL BROKERS)

$418,249

12% HIGHER

Source: Trendgraphix. All property types and all price points in Cherokee County (112, 113, 114). January 1, 2021 - December 31, 2021.

WHY SHOULD YOU USE A REALTOR®? Only real estate licensees who are members of the NATIONAL ASSOCIATION of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge as it relates to the process of buying and selling real estate. They are committed to serving all parties of a transaction honestly and all REALTOR® business practices are monitored at local Board levels, where arbitration and disciplinary systems are in place to address complaints from the public or other Board Members. When selling a home, your Harry Norman, REALTORS® sales associate will give you up-to-date information on what is happening in the marketplace including terms of competing properties. This is a key factor in selling your home at the best price in the least amount of time. Between an initial sales agreement and settlement, questions may arise. Your trusted Harry Norman, REALTORS® sales associate is the best person to answer these questions and to help resolve unforeseen issues and move the transaction towards settlement.

CES

IRCLE

THE BEST OF THE BEST: HN SUCCESS CIRCLE The name Harry Norman, REALTORS® has been synonymous with premium service and market leading expertise for over 90 years in Atlanta. This is due to the exceptional caliber of all our REALTORS® with our HN Success Circle members at the forefront. Our HN Success Circle is an elite group of REALTORS® comprised of the very top sales associates within our company. To become a member of our HN Success Circle, a REALTOR® must maintain outstanding, industry-benchmarked production levels and command a thorough knowledge of marketing, contract negotiations and finance. With this experience, HN Success Circle members are your assurance of unparalleled professional service and expertise throughout the process of buying or selling a home. If you are planning to sell or buy a home, you deserve the expertise brought about by years of accomplished real estate service.

IT’S YOUR MOVE

MARKETING TOOLS

With three renowned luxury affiliate partnerships, exposure for your home extends nationally and internationally.

ATLANTA’S FIRST IN LUXURY HarryNorman.com Though care is taken to ensure the accuracy of the content, we cannot be responsible for errors, omissions, prior sales, changes or withdrawals without notice.

HARRY NORMAN, REALTORS® MARKETING TOOLS

Harry Norman, REALTORS® offers an array of premier marketing and sales support tools to effectively and efficiently sell your home including the following:

•

Charter member of Luxury Portfolio International®

•

Board of Regents Atlanta, Who’s Who in Luxury Real Estate

• Search for potential buyers before your home hits the market through our InstaList app •

Partnership with Adwerx running a highly targeted digital ad featuring your home.

•

Member of Leading Real Estate Companies of the World®

•

Member of Mayfair International Realty

•

Mobile app with Homespotter

•

RELO® national home search participants nationwide

•

Charter member of The Realty Alliance

Marketing presence in local, national and international magazines and newspapers:

•

Open house campaigns on web and targeted emails

•

Property staging and showcasing recommendations

•

Comparative marketing analysis

•

Virtual home tours

•

Sales meeting and agent open house/caravan promotion

•

Cooperative sales through two multiple listing services (FMLS, MLS)

•

CRM direct marketing

•

Social media

•

Advanced marketing automation tools to promote your home as soon as it’s listed and throughout the campaign

– Atlanta Business Chronicle, Appen Newspapers, Atlanta Intown Newspaper, Reporter Newspapers, Gwinnett Post and Neighbor Newspapers – Harry Norman HOME Magazine – Modern Luxury Interiors and Atlanta Homes & Lifestyles •

Online marketing through HarryNorman.com and Mobile.HarryNorman.com

•

Marketed on thousands of websites worldwide

•

Your property on Nextdoor

•

Elegant yard sign synonymous with quality service

•

Marketing materials customized by graphic designers specifically to promote your property

INSTALIST APP

InstaList is a private marketplace to share a client’s buying and selling needs with other agents within Harry Norman, REALTORS.® Based on your criteria, your agent will receive notifications of matches for homes before they hit the market. By using InstaList, your agent will save you from being out bid and losing your dream home.

MIA (MARKETING INNOVATION AUTOMATION)

Our Marketing Innovation Automation (MIA) tool is designed to quickly create marketing assets enabling our agents to promote your home faster and easier. 70% of all buyers state that it is twice as important for an agent to send notifications as soon as a property is listed, has a price reduction, or goes under contract than it is to have an agent website. Which is why speed to market is everything! With MIA, your home can be in front of buyers within 24 hours.

! LD SO

1234 SOMETHING STREET | ATLANTA

1518 Monroe Drive NE Atlanta, GA 30324

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OPEN HOUSE SEPTEMBER 21, - 2:00 - 4:00

JUST SOLD THIS MODERN DREAM

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

Avery McMahon

(404) 897-3462 (Mobile) (404) 897-5558 (Office) avery.mcmahon@hsoa.onmicrosoft.com

1234 SOMETHING STREET | ATLANTA

HarryNorman.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice.

Offered at $1,500,000

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MLS ID: 4567890

HarryNorman.com

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

GG Subdivision

770-366-3406 (Mobile) 770-394-2131 (Office) imprevemailtesting+ggsubdivision+ harrynorman.com@gmail.com

Offered at $1,500,000

The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice.

MLS ID: 4567890

HarryNorman.com

Jane Doe

404-504-7300 404-555-1234 Jane.Doe@HarryNorman.com

GG Subdivision

770-366-3406 (Mobile) 770-394-2131 (Office) imprevemailtesting+ggsubdivision+ harrynorman.com@gmail.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice.

Agent Name

SOLD IN 2 DAYS! $1,500,000 1234 SOMETHING STREET ATLANTA 5 Beds | 5 Baths

OUR PARTNERSHIP WITH ADWERX

Providing exceptional digital visibility for your home Harry Norman, REALTORS® has partnered with Adwerx to create digital ad campaigns featuring your home. These ads are highly targeted and will display to individuals within a 15 mile radius of your home that has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. Ads featuring your home will be displayed to the right audience thousands of times on premium websites, such as the ones below, covering 96% of the web, as well as Facebook and Instagram.

PREMIUM WEBSITES YOUR HOME WILL BE FEATURED

WEB DOMINANCE Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views. With our website and mobile app, we put your home where buyers are looking.

Average monthly page views November 2019 - October 2020.

SOCIAL MEDIA STRENGTH With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

FACEBOOK FOLLOWERS Coldwell Banker Atlanta | 5,356 Dorsey Alston | 5,573 Ansley Atlanta | 5,998

Harry Norman, REALTORS® 37,223

Virtual Properties | 6,919 BHHS Georgia | 10,640

Atlanta Fine Homes | 11,164 Beacham & Co. | 16,510 Metro Brokers | 12,390 Mark Spain Real Estate | 16,409

INSTAGRAM FOLLOWERS Virtual Properties | 9,751 Mark Spain Real Estate | 10,092

Harry Norman, REALTORS® 136,804

Beacham & Co. | 14,836 Dorsey Alston | 20,972

Atlanta Fine Homes | 26,614

BHHS Georgia | 52,454

Ansley Atlanta | 117,399

*Current numbers as of January 2022 for all Harry Norman, REALTORS® offices

NEW LISTINGS AUTOMATED EMAILS

Your listing will be shown to a targeted viewer. An automated email containing the new listings for the prior week will be sent to licensed agents and clients interested in your area. Potential buyers in each of the relevant areas will receive notice that your house is listed with Harry Norman, REALTORS®.

PRINT ADVERTISING OPTIONS Harry Norman, REALTORS® superior marketing program includes established relationships with the publications that can create additional exposure for your home. Below are a few of those publications: LOCAL publications

LUXURY publications

HARRY NORMAN HOME MAGAZINE Harry Norman, REALTORS®’ signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

HOME

HARRY NORMAN, REALTORS®

AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.

WEBSITE PLACEMENT Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.

FRONTDOOR’S

Harry Norman, REALTORS® is proud to be a member of Leading Real Estate Companies of the World®, RELO Home Search and affiliated with Luxury Portfolio International® and Who’s Who in Luxury Real Estate’s Board of Regents, and Mayfair International Realty. Property must meet eligibility requirements on certain sites.

LUXURY AFFILIATES

THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month. • Properties in all states and over 50 countries • Website visitors from over 200 countries & territories every month • Site translation in nine languages • Conversion to 60+ currencies • 565 top real estate brokerages • 130,000 associates • $254 billion in annual home sales Source: LuxuryPortfolio.com, April 2020

THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. “The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.”

— John Brian Losh, CEO, President of Luxury Real Estate Regents

• 125,000+ associates around the globe • 3,250 offices in 35+ countries • More than 500 members • Voted “Best of the Web” by Forbes • Ranked #1 in searches for “Luxury Real Estate” • Webby award honoree Source: Luxury Real Estate website, LuxuryRealEstate.com, April 2020

THE WORLD AT YOUR DOORSTEP

Harry Norman, REALTORS® is a premiere residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. Harry Norman, REALTORS® presents “Our London Team” As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

RELOCATION

CORPORATE RELOCATION IMPACT Atlanta is the #1 relocation city in the United States. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.

HARRY NORMAN, REALTORS® IS AWARD WINNING

QE Award Recipient for Top 5 Large Companies for the last 4 years With 99% customer satisfaction rating, Harry Norman, REALTORS® was a recipient of the QE Award winners for the Top 5 Large Companies. The QE Award is based upon the results of an independent survey limited solely to buyers and sellers who were in a real estate transaction that actually closed with participating real estate companies. More than 30,000 real estate agents and 750 companies elected to participate in the customer satisfaction assessment survey process. RELO® Quality Certification Harry Norman, REALTORS® was the first Georgia company to earn the Leading Real Estate Companies of the World® highest certification for quality relocation and residential real estate services. Modeled after the Malcolm Baldrige national quality award, the RELO® Quality Certification award is the first quality management program to quantify, qualify and measure excellence in the relocation industry. Diamond Award Recipient Harry Norman, REALTORS® is proud to have been awarded the prestigious Diamond Award – the highest member achievement award given by Leading Real Estate Companies of the World®. Put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.

LOCAL CONNECTIONS | GLOBAL REACH Through Harry Norman, REALTORS® you, as a client, will be connected to the very best network of real estate brokerages worldwide. Leading Real Estate Companies of the World® (LeadingRE) includes over 550 market-leading real estate firms. We sell over a million homes and connect tens of thousands of buyers and sellers through our network each year. LeadingRE offers world-class marketing resources, and allows us to provide you with the very best service.

I’M LOCAL I’M GLOBAL

I’M LOCAL | I’M GLOBAL INDUSTRYMORE U.S. HOME SALES VOLUME THAN ANY OTHER ESTATE NETWORK, As an affiliateLEADING of Leading Real Estate Companies of theREAL World,® our brokerage is aFRANCHISE global — not just local — OR COMPANY. $296 BILLION IN U.S. HOME SALES VOLUME. real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing SALES. us toWORLD-CLASS provide the very best service. The result? Our produced more home sales volume in 2020 As an affiliate of organization Leading Real Estate Companies of the World, our brokerage is a local and global market leader working on your behalf. than any national franchise, over $296 billion, representing over 1.3 million transactions. SERVICE. LeadingRE’s world-class marketing resources and connections allow ®

us to provide you with a truly exceptional real estate experience. ®

$296 Leading Real Estate Companies of the World

MORE U.S. HOME SALES VOLUME IN 2020 THAN OUR

$260

CLOSEST COMPETITOR GLOBAL TRANSACTIONS

$207

1.3 MILLION

*Volume shown in billions of dollars

550

$152

Leading Real Estate Companies of the World®

COMPANIES $110

4,600

Keller Williams

OFFICES

$97

150,000

$96

Compass

$72

Berkshire Hathaway HomeServices

SALES ASSOCIATES

Coldwell Banker

Sotheby’s International Realty

$37

COUNTRIES

RE/MAX eXp Realty

$29

Redfin

$29

Century 21 Douglas Elliman

$23

Homesmart

$20

Corcoran Better Homes and Gardens

$11

ERA $11 $0

$50

$100

$150

$200

$250

For informational purposes only. Based on available data for average sales units per agent and average sales prices Volume shown in billions of dollars. per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network This bar chart is sourced from REAL Trends Top 500 for 2020, realtrends.com. 2020 Totals Final Report and REALTOR® Magazine 2020 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.

Equal Housing Opportunity.

$300

17 CONVENIENT LOCATIONS

Blairsville

Blue Ridge

Luxury Lake & Mountain

Big Canoe

The Collection at Forsyth Woodstock Historic Marietta Buckhead Northwest

North Fulton Atlanta North East Cobb Atlanta Perimeter Buckhead Intown

Aerotropolis Savannah Peachtree City

A network of more than 1,000 sales associates and staff in 17 sales offices of Harry Norman, REALTORS® throughout Atlanta, North Georgia, and Savannah. Prosperity Home Mortgage, LLC mortgage consultants are located in Harry Norman, REALTORS® sales offices in order to provide you with immediate, personal and professional service.

HOMESERVICES OF AMERICA, INC.™

Local Connections with a National Presence Harry Norman, REALTORS® is a member of HomeServices of America, Inc.,™ a Berkshire Hathaway affiliate, which has over 43,000 sales associates and operates 883 branch offices throughout the country. HomeServices of America, Inc.™ is your connection to real estate, mortgage, title and insurance services. HomeServices of America, Inc.™ is the largest residential real estate company and the premier family of real estate sales associates and brokerages in the nation, having closed over $152.2 billion in sales volume last year. For more details, go to HomeServices.com.

* the country’s largest residential real estate company based on transaction sides, according to the REAL TRENDS 500 report. Metrics through 12/31/21. Includes commercial transactions.

FAMILY OF SERVICES In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below. When purchasing a home, customers can count on Prosperity Home Mortgage’s extensive resources and capabilities to address their unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so our customers can effectively optimize tax advantages and leverage their capital. For more information, visit: PHMLoans.com.

SERVICES

As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. For more information, call 404-943-1899 or visit HNInsurance.com. Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit CampbellAndBrannon.com. Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield home warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. For more information, visit HarryNorman.com/HomeWarranty.

FOR SALE BY OWNER LIMITATIONS • No direct access to one of the largest networks of sales professionals and their buyers nationally and internationally • Difficult to screen prospects who may be bargain hunters, decorating buffs, perpetual shoppers, or criminals • Difficult to screen prospects to ensure prospects are financially qualified • Not available 24 hours a day, seven days a week • Unable to follow through with prospects without seeming eager • Low offers from buyers seeking to save the commission • Lack of expertise in writing and negotiating a legally binding contract • Exposure to legal liability • Unable to provide assistance for potential buyers in making offers, financing, finalizing contracts, negotiating inspections, and closing the sale • No access to relocation prospects • Property not accessible to qualified prospects working with REALTORS® • Lack of a full scale and targeted marketing plan • Limited exposure to a broad audience • Resources to ensure success are not readily available (ex. mortgage, title, insurance, etc.)

THE HOME SELLING PROCESS

We will guide you through each step of the sale of your home.

Initial discussion of Seller Needs and Wants

Review Comparative Market Analysis

Due Diligence: Buyer Inspections

Negotiations and Acceptance

Contigences: Buyer’s Financing and Appraisal

Closing Attorney orders Payoff and Examines Title

Determine List Price

Offer Received

Showings

Buyer Conducts Final Walk-through

Determine Timeframe

Home Preparation

Home is HNR “results oriented marketing” Listed!

MOVING DAY!

CLOSING TIME!

Listing Paperwork Completed

Professional Photographs Taken

Keys Exchanged and Proceeds Received

Congrats your home is SOLD!

DETERMINING THE VALUE OF YOUR HOME A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer or buyers in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value. The following are a few things to keep in mind about pricing: •

Realistic pricing will achieve maximum price in a reasonable time.

•

Your cost or profit desire is irrelevant; the market determines the price.

•

The cost of improvements are almost always more than the added value.

•

Houses that remain on the market for a long time do not get shown.

•

A house that is priced right from the beginning achieves the highest proceeds.

DETERMINING THE VALUE OF YOUR HOME

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. Harry Norman, REALTORS® will give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

Asking Price

Percentage of Buyers 10%

+15% +10%

30% 60%

Market Value -10%

75%

-15%

90%

Figure 1 - Percentage of Buyers by Asking Price

Activity

Determining the best asking price for a home can be one of the most important parts of the home sale process. If your home is listed at a price that is above market value, you will miss out on candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Number of Weeks on the Market

Figure 2 – Activity versus Timing

0% -2% -4% -6% -8% -10%

Less than 4 weeks

4 to 12 weeks

13 to 24 weeks

More than 24 weeks

Figure 3 – The Effect of Overpricing

HOW TO PREPARE YOUR HOME FOR SHOWINGS Marketing your home is a team effort and you are an important part of the team. The following checklist will help set the stage for a speedy sale at the highest price. When a prospective buyer looks at your home, these suggestions are the very things that influence a buyer’s first impression.

Making a Great First Impression Inside Your Home Kitchens, bathrooms, floors and woodwork are the key. Keep these areas clean and in good condition. Keep ovens, stoves or surface units and all porcelain or stainless steel clean. Cabinet counter tops should be clean and kitchen accessories in order. Remove unnecessary clutter from counter tops. Whether you have hardwood floors, wall-to-wall carpet, tile or any combination, keeping them clean is important. Mop or sweep hardwood or tile. Vacuum carpets thoroughly, clean if needed. Bathrooms are of great importance in the overall appearance of your home. If grout between tile has cracked and fallen out, it is best to re-caulk those areas. Replace old furnace filters and remove any dust accumulations from heat registers or vent covers. If doors stick or folding doors are off track, repair them. Storage is important to any prospective homeowner. Cluttered closets and other storage areas may accentuate a storage problem, especially in homes without basements. Clean out closets. Pack items you do not use, leaving only those needed before you move.

If any rooms within the house are dark during daylight keep curtains or drapes open and if necessary, keep a lamp on. Also, make sure that all windows are clean. A bright, cheerful room is pleasing and gives an air of spaciousness. If interior painting is necessary, use neutral colors. Replace any burned out light bulbs, especially in the basement or darker rooms. Tighten door knobs, window fittings and other hardware. Do not hide a problem; it will come back to haunt you. Cracks in walls or concrete, broken appliances, roof leaks or wet basements should be repaired. Keep all steps clear of any hazards. Make up beds with attractive spreads and dress up any windows in freshly laundered curtains. Keep pets out of way during showings. Pack personal photos. Too much seller personality prevents buyers from taking “personal possession” of a home. Put all valuables in a secure place.

CURB APPEAL CHECKLIST The first impression of your property is key to attracting a buyer. The small things you do outside can help bring buyers inside.

THE HOUSE EXTERIOR ❏ Your front door gives a vital first impression. A little

linseed oil will freshen up stained wood. If painted, wash with soap and water. If paint or varnish is chipped or peeling, a fresh coat of paint may be in good order.

THE YARDS AND GROUNDS ❏ Keep the yard cut and trimmed. ❏ Trim and shape the shrubs if necessary. ❏ Keep garbage cans area neat and free of trash.

❏ Clean gutters if needed.

❏ Stack woodpiles neatly.

❏ Repair any torn screens or replace existing ones.

❏ Keep drives and walks swept and clean

❏ Hose off or pressure wash exterior wood and trim.

❏ Put a fresh layer of pine straw on pine islands.

❏ If gutters or exterior wood are in need of paint because

❏ Keep surface water drainage areas and natural streams

of obvious cracking, peeling or chipping, it is best to repair those condensation areas. ❏ If you have window air conditioning units, wipe them

clean and remove any rust that may have accumulated around condensation areas. ❏ If you have an outside patio or deck, make sure any lawn

furniture, gas grills or exposed wood are in good repair.

free from debris that may cause water to stand or stagnate. ❏ Pick up toys, tools, bicycles, etc.

RENOVATION, REPAIR AND PAINTING (RRP) DISCLAIMER If you, as either seller or buyer, intend to disturb paint, remodel or renovate your residential property (or other type of property that is considered a “child-occupied facility” such as a day care, pre-school or kindergarten) AND your property was built before 1978, you should become familiar with the Environmental Protection Agency’s (EPA) Residential Property Renovation Rule, called Renovation, Repair and Painting (RRP). Common renovation activities like sanding, cutting, and demolition can create hazardous lead dust and chips by disturbing lead-based paint, which can be harmful to adults and children. To protect against this danger, the EPA issued the Renovation, Repair and Painting Rule. Under the Rule, beginning in April 2010, contractors performing renovation, repair and painting projects that disturb lead-based paint in homes, child care facilities, and schools built before 1978 must be certified and must follow specific work practices to prevent lead contamination. WHAT DOES THIS MEAN TO ME? ❏ You should seek to use a contractor who is certified by the EPA if your property is covered under the Rule, for safety reasons. A list of EPA certified renovators can be found at http://cfpub.epa.gov/flpp/ searchrrp_firm.htm. ❏ All contractors who work on your property and disturb more than the allowed amount of lead based

paint (6 square feet indoors or 20 square feet outdoors, any window replacement and other specified items) within a 30-day period are required to be certified by the EPA and to use safety procedures, including providing you with a copy of the pamphlet: Renovate Right: Important Lead Hazard Information for Families, Child Care Providers and Schools.

❏ You should make certain that any bids you obtain for painting, remodeling or renovating your covered

property include all costs for compliance with the Residential Property Renovation Rule. It is anticipated that the Rule will increase costs to many contractors, so it is your responsibility to make sure any bids or estimates include contractor compliance costs to be passed on to you.

❏ Some pre-1978 properties are not covered by the Requirement, or can opt out of the coverage; for more

information, visit www.epa.gov/lead.

❏ If you are doing work yourself, check out the EPA website for further information on how to safely complete

your work, but you are NOT affected by the requirements, for your own work in owner occupied properties.

BE SAFE! Get your bids and estimates from a Certified Renovator and review the EPA website for more specific information. HomeServices of America, Inc. Copyright April 1, 2010 _________ Initials ________ Initials

YOUR OPINION COUNTS

Harry Norman, REALTORS® Excellence Program Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation, an independent company similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we will work hard not just to get a great survey but to earn your business and your trust for a lifetime. A post-closing survey will be sent via email or mail to you no sooner than 15 days after your closing date. Agents’ ratings are available to you at RatedAgent.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.

OUTGOING REFERRAL AGREEMENT

I/We, by,

, do hereby give my/our permission to be referred REALTOR® with Harry Norman, REALTORS® to another real

estate company for assistance with my/our real estate sale/purchase. I also understand that there may be a referral fee paid to Harry Norman, REALTORS® at closing for this referral. By signing this Agreement, I acknowledge that I am not subject to a current Buyer Brokerage or Exclusive Listing Agreement with any other real estate company regarding this referral. This Agreement shall become a part of the Referral Agreement dated

Buyer/Seller Date

Affiliated Business Arrangement Disclosure Statement To:

_______________________________________________

Property:

____________________________________________

From:

_______________________________________________

Date:

____________________________________________

This is to give you notice that HN Real Estate Group, L.L.C. and HN Real Estate Group N.C., Inc. both doing business as Harry Norman, REALTORS® (together, “Harry Norman, REALTORS®”), HomeServices Relocation, LLC, Prosperity Home Mortgage, LLC, Township Title Services, LLC, HN Insurance Services, LLC, and Vanderbilt Mortgage and Finance Inc doing business as Silverton Mortgage (“Silverton Mortgage”) are part of a family of companies (the “Affiliated Companies”) owned by Berkshire Hathaway, Inc. (“Berkshire Hathaway”), and each may refer to you the services of another. Harry Norman, REALTORS®, HomeServices Relocation, LLC and Prosperity Home Mortgage, LLC are each wholly owned either directly or through one or more subsidiaries by HomeServices of America, Inc. (“HSoA”), a Berkshire Hathaway affiliate. Township Title Services, LLC is owned 50% by HN Real Estate Group, L.L.C. and 50% by Campbell & Brannon, LLC. HN Insurance Services, LLC is owned 50% by HomeServices Insurance, Inc. (“HSI”), a wholly-owned direct subsidiary of HSoA. Silverton Mortgage is a wholly-owned indirect subsidiary of Clayton Homes, a Berkshire Hathaway affiliate. Because of these relationships, the referral of a customer (including you) by any of the Affiliated Companies to another may provide the referring company, its affiliates, and/or their employees with a financial or other benefit. In addition, while Harry Norman, REALTORS® is not affiliated with American Home Shield Corporation and Edge & Kimbell Law, LLC, it does advertise them for a fixed service fee. Set forth below is the estimated charge or range of charges for each of the services listed. You are NOT required to use any of these service providers as a condition of the sale of the subject property or to obtain access to any settlement service. THERE ARE FREQUENTLY OTHER SETTLEMENT SERVICE PROVIDERS AVAILABLE WITH SIMILAR SERVICES. YOU ARE FREE TO SHOP AROUND TO DETERMINE THAT YOU ARE RECEIVING THE BEST SERVICES AND THE BEST RATE FOR THESE SERVICES. Service Provider Prosperity Home Mortgage, LLC

Service Provided Loan Origination Fee Appraisal Third Party Fees

Charge or Range of Charges $0 - $1,199 (2% of loan amount on some bond products) $425 - $1,102 $33 - $215 (credit report, tax service fee, flood cert fee)

HomeServices Relocation, LLC

Relocation Services

Fees paid by real estate broker

Township Title Services, LLC

Lender’s Policy

$2.50 - $4.00 per $1,000 of coverage, based on underwriter, type of policy and amount of coverage (minimum $200) $3.20 - $5.25 per $1,000 of coverage, based on underwriter and total amount of coverage (minimum $270) $45 - $50 depending upon underwriter $595 - $775 $200 - $265 per property $50 (when required) $75 Additional services available for an added fee $475 - $575 $255 per property $100 $50 $75 $50 Additional services available for an added fee

Owner’s Policy

Edge & Kimbell Law, LLC

Closing Protection Letter Settlement Fee Title Search and Exam Fee Title Update Document Preparation Fee Other Settlement Fee Title Exam Fee Document Preparation Fee Title Binder Fee Post-Closing Fee Closing Protection Letter Other

Harry Norman, REALTORS®

Broker’s Commission

7% of the sales price or 6% plus $225 for residential homes; 10% for vacant land sales

HN Insurance Services, LLC*

Homeowner’s Insurance

$150 - $10,000 annual premium, depending on product and associated risk assessments (e.g., age of home, credit score, past claims of the insured, etc.)

Silverton Mortgage

Loan Origination Fee Appraisal

0 – 2.75% of the loan amount (includes third party fees) $475 - $900

American Home Shield Corporation

Home Warranty

$350 - $3,907, depending on property and optional coverage

Campbell & Brannon, LLC

HSOA-00009442.22

Rev. 01/11/2022

ACKNOWLEDGEMENT: I/we have read this disclosure form and understand that the Affiliated Companies may refer me/us to purchase the above-described settlement service(s) from one another and that any such referrals may provide the referring company, its affiliates, and/or their employees with a financial or other benefit. _______________________________________________ Signature (Date)

_____________________________________________________ Signature (Date)

* In rare cases, your insurance policy may instead be issued by Trident Insurance Agency Company LP or Long & Foster Insurance Agency, Inc., affiliates of HSI, or under another of its trade names. HSI’s trade names include: Edina Realty Insurance Agency, Home Team Insurance, HomeServices Insurance Agency, InsuranceSouth, Long Insurance Group, PCG Agencies, PCG Insurance Agency and ReeceNichols Insurance.

HSOA-00009442.22

Rev. 01/11/2022

PHOTO RELEASE FORM FOR RESIDENCES

Date I hereby grant Harry Norman, REALTORS® permission to use my residence in photograph(s) in any and all of its publications and in any and all other media, whether now known or hereafter existing, controlled by Harry Norman, REALTORS,® in perpetuity, and for other use by Harry Norman, REALTORS.® I will make no monetary or other claim against the Harry Norman, REALTORS® for the use of photograph(s).

Name of Subject (print full name) Signature of Subject Address City Phone Number Requested by

State

Zip

Subject Property Profile for: 1234 Sample Road The following features have been identified to aid in the search for properties that are comparable to yours. This will help in determining proper pricing for your home. Area: Lot: Stories: Bedrooms: Full Baths: Half Baths: Fireplaces: Construction: Interior:

Dining: Pool: Subdiv: SqFt: Heat: Fireplace: Basement: Exterior: Lot Desc:

Year Built: Style: Cooling: Parking: Roof: Other Rooms: Laundry: Setting: