
4 minute read
Re-Energise your Business for Success in 2022
Have you spent most of 2021 reacting to the world around you, working ‘in’ your business and not ‘on’ your business?

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We’ve all worked though one of the most challenging times for businesses, navigating significant head winds that seem to change all too frequently. Every business has had to adapt to uncertainty in the current economic & business environment. This uncertainty is likely to continue and without clarity on where to focus and a solid plan to support that, you are likely to be blown o course. January is an important time to reflect and set the destination and direction for your business in 2022. Businesses need to consider the following questions:
•Do you want to make things happen or have them happen to you?
•Do you want your business strategy to take advantage of the opportunities ahead?
• Do you want to improve the execution of your strategy and your plans?
If you answer YES to any of those questions, you should complete our 6 Steps to Re-Energising Your Business in 2022. Regardless of size, sector or business maturity, this program will help you to re-examine your strategy, position your organisation for success and re-energise your business & team. And it’s completely free and without obligation!
Over 6 weeks the program will help you understand your business in more detail and develop a strategy and plan for 2022, with each step using simple tools, case studies and helpful tips.
Each week you will be able to download the ‘workbook’ which helps you, step by step, to build a robust plan that can be successfully executed. As an additional service to Gatwick Diamond Members we’ll also provide weekly webinar surgeries for you to join for tips, insights, Q&A and discussion on key points.
After 6 weeks you will have all the steps complete, be armed with your strategy, and you & your team will be ready to press ahead in 2022.


The Re-Energise Programme will cover:
Step 1 Strategic Position
Where is your business headed? What are your targets and objectives for 2022 and beyond? What’s in it for you?
Step 2 Understanding your Business
How has your business performed before and during the pandemic? Where are your Strengths, Vulnerabilities and Opportunities? What skills & resources do you need in your business in 2022 and beyond?
Step 3 Understand your Market
Put yourself in your customers shoes, how are they feeling? How attractive are the markets you are operating in? How has your competition performed through 2020 & 2021?
Step 4 Understand your Opportunities
What is your Customer Value Proposition? Who are your ideal customers? Why? What problems do you really solve?
Step 5 Strategic Focus
Make your choices – what is your strategy to succeed? What actions are needed to really support the strategy? How do you need to structure your business to deliver this?
Step 6 Making it Happen
How do you build momentum? What are the key performance measures? How do you maintain momentum?
This programme is brought to you exclusively by Business Doctors, Lucidity and Gatwick Diamond Business. Business Doctors & Lucidity have a proven track record in helping many businesses re-energise their strategy and get results delivered. Watch out for the launch of the programme around 20th January.
Contacts: steve.jebson@businessdoctors.co.uk tom@getlucidity.com

