Sme awards new

CELEBRATING

ACHIEVERS SME AWARDS 2012

A MaXposure Media Group Publication

CELEBRATING

ACHIEVERS SME AWARDS 2012

A MaXposure Media Group Publication

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Auto Components

04 Electronic Components

Chemicals and Petrochemicals

03

07

12 IT & ITES

Food and Agro Products

Engineering Goods

6 0

14

Metals and Metal

Logistics

Hospitality

10

22

Plastic Processing

Textiles

Pharmaceuticals

20

25

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Evolved Homestays

Ahuja Residency What began as a family enterprise three decades back is today one of Delhi’s largest providers of guesthouses, corporate residences, service apartments, furniture/white goods retail and deep cleaning services.

It was the 1982 Delhi Asian Games that spawned this business opportunity which finally took the shape of Ahuja Residency Pvt Ltd. However, the Ahuja family, which back then offered five rooms in their home as a bed and breakfast package, looked way beyond. They started managing additional B&B establishments across the city, before expanding into service apartments. In 2002, they launched a budget hotel. Today, Ahuja Residency manages over 175 hospitality units in Delhi, Gurgaon, Noida and Pune, counting among its clientele, representatives of UN bodies, WHO, embassies and corporate giants like KPMG, Microsoft, Nokia and Deutsche Bank.

Eco Sensitive

Ceebros Hotels The company launched in 1995, owns two hospitality properties in Chennai under The Raintree brand. Raintree has already earned a niche for itself and is synonymous with five-star Business Eco Hotels. The two properties offer 335 rooms, ten F&B outlets, gyms, swimming pools, spas, business centre and banquet rooms. Positioned particularly for the discerning business traveller, the emphasis is on customer delight at every single touch point, even beyond commercial consideration.

The brand’s promotional strategy is primarily driven by word-of-mouth and supported by conventional communication media. A part of the strategy also lies in influencing the influencer. Being a business hotel, a large percentage of its guests are professionals travelling on business. So while delighting this segment at the point of experience translates into recurrence of business, focussing on administration/ sales department of companies ensures quantity of business.

The business is built on the premise that people are the key resource. To this end, the original team was carefully handpicked and going forward only the best talent was recruited. A policy of responsibility and reward has ensured low attrition.

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Tangy Success Food and Agri business

Established in 1983, Frespo Food Products was an outcome of the diversification strategy of the parent group which was engaged in aluminium products, warehousing and fruit processing. Among other processed foods, the flagship product of the company is tamarind concentrate under the brand, Tamicon. Strategically, tamarind concentrate was a natural choice – native as the company is to Odisha where tamarind is cultivated in abundance. Frespo quickly established a niche for itself by focussing on safety and quality. Its manufacturing facility in Cuttack, driven by a state-of-the art system, adheres to GMP, SSOP, HACCP and FPO standards, holds SQF 2000 quality code and an ISO 9002 certification. It is approved by global standards authority, RvA Netherlands.

But the company had to overcome the initial challenge of low base and high marketing costs. Fortunes turned when Frespo identified potential in South India and overseas markets. Its footprint now touches America and Europe, with Israel and Singapore helping augment export numbers. In the West, it’s a retail and bulk success story. While finding space on Asian and ethnic supermarket shelves, it is also a preferred supplier to large food companies that use tamarind concentrate as an ingredient.

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Food is the largest consumption category in india India's Food Processing Industry is estimated to be around USD 67 billion of the USD 180 billion Food Industry and creates more employment opportunities per unit investment than any other sector.

Food Consumption in India will grow at a CAGR of 5.32 percent

Food is the largest consumption category in indiaIndia’s Food Processing Industry is estimated to be around USD 67 billion of the USD 180 billion Food Industry and creates more employment opportunities per unit investment than any other sector.

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CAGR: 5.32%

200 USD Bn

Frespo Food Products

India’s strong agricultural base and accelerating economic growth holds a significant potential for the Food Processing Industry that provides a strong link between agriculture and consumers.

Government also has accorded a high priority to the sector and has provided many fiscal incentives. An enviable share of the world’s agriproduce and diverse agro-climatic regions coupled with changing demographic patterns, food habits and rise in income levels opens up numerous opportunities in the sector – India as a large consumer market and India as a potential sourcing hub to the world.

150

151.7

157.7

2005

2006

168.6

180.1

184.4

191.4

198

2008e

2009f

2010f

2011f

210.3

229.7

100 50 0

2007

2012f

2013f

Source: BMI, Q1 2009 & CSO

India has a diverse agro-climatic regions and soil types with optimum amount of sunshine hours and day length suited for cultivating both food and commercial crops round the year.

Naturally, India is a leading producer of many agricultural products like fruits and vegetables, cereals, pulses etc. India offers a huge potential in terms of rising consumption and as a sourcing hub for the world due to its supply strength.

www.smeawards.com CHAPTER – Introduction: India - Global Food processing Hub, explains the contribution of Food Processing to GDP, India's supply strengths and rising consumption-led

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Neva Garments Launched in 1999 in the thermal innerwear segment, Neva Garments Ltd (NGL) today boasts four product categories – active wear, innerwear, thermal wear and lingerie. With a wide range of visible sub-brands and an installed annual capacity of seven million pieces, the mother brand has virtually become a generic in the segment and has grown into a leading domestic player and exporter.

Initially, NGL was confronted with the unorganised and non-professional nature of the business but it continued focussing on developing a professional set-up to create an exemplary brand.

It developed a countrywide distribution network, created innovative products and advertised with international finesse. Internally, able leadership was honed across departments; sales and production calibrated to manage overheads; procedures and systems defined and product availability ensured across the country. Innovation and research helped NGL precipitate a revolution in thermal wear market.

Innovative Business

Exemplary Brand Shri Bharat Worldwide Shri Bharat Worldwide Pvt Ltd, originally launched as an online shopping concept in 2004, bloomed into a 10,000 sq ft superstore in Jodhpur, specialising in designer ethnic wedding wear. Jodhpur provides the perfect canvas for this brand. The royal lineage, of both location and design, has made it an admired high fashion statement.

A reputation more pronounced overseas, as the expatriate population was the first to be tapped online.

With no financer initially willing to back an untested concept, a meagre Rs 75,000 loan helped launch the company’s portal, BharatPlaza. com, link with courier companies and payment gateways and get the business on the road. Through online keyword search abroad, a reputation was painstakingly built on the foundation of a classy collection of ethnic wedding finery for brides, grooms and guests.

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Service to Humanity Review: indian industry Autolite (India) Limited The company was incorporated in 1970 to manufacture lighting products for automotive and industrial use. Driven by the credo – ‘Service to society, humanity and nation’ – Autolite has translated its vision into equity not just in India but also in the US, Canada, Latin America, Western Europe, South Africa and the Far East.

The initial success of its brand Autopal encouraged the company to explore OEM and export markets. Success has been a function of strategic thinking, decisive implementation, ongoing internal training and constant realignment to changing market dynamics. Providing innovative products with international quality at an economical price has been the company’s overarching mission.

These pioneering efforts are reflected in the 65 registered patents it has. At a time when headlights and halogen lamps were imported, import substitution became the objective of the company. Going ahead, warehouses and facilities were set up closer to customer production bases in India and abroad, to serve customers just-in-time thereby optimising operations.

As per ICRA Research report, The Indian auto components industry witnessed a moderation in revenue growth in Q1, 2011-12 (based on our sample of 28 select listed entities), with growth having reduced to low single digits on QoQ basis. The Indian auto components industry witnessed a moderation in revenue growth in Q1, 2011-12 (based on our sample of 28 select listed entities), with growth having reduced to low single digits on QoQ basis; although revenue growth continued to be in double digits on YoY basis.

Auto Component Industry: Product Range Product Range- 2009 Suspension & Braking 10%

Transm ission & Steering 10% Body & structural 40%

Interior 10% Engine & Exhaust 20%

Electronics & electrical 10%

Product Range- 2020(E)

Product Range- 2015(E)

Suspension & Braking 13%

Transmission & Steering 13%

Interior 9% Engine & Exhaust 17%

Body & structural 35%

Transmission & Steering 16% Suspension & Braking 11% Interior 8%

Electronics & electrical 13%

Engine & Exhaust 18%

Body & structural 31%

Electronics & electrical 16%

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Source: ACMA Vision Source: ACMA - EY-EY Vision 20202020

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