Mercedes mediakit 2012

Media Kit 2012

contents VI Maxposure Corporate Media Pvt. Ltd. VII Mercedesmagazine VIII What’s inside IX Our Reader X

TECHNICAL SPECIFiCATIONs

XI Rate card

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< The Mercedes-Benz Berlin Fashion Week

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here are an infinite number of stars in the sky. And one of the finest is the Mercedes-Benz. Its a trademark that has been shining in ever new splendor for over 125 years now. Its a promise that Gottlieb Daimler expressed with his legendary words â&#x20AC;&#x153;The Best or Nothingâ&#x20AC;?. Its an inspiration and motivation to achieve the seemingly impossible. Its not just a vehicle, its a perfect composition of countless, harmonized details - to which we devote the utmost attention and passion for the most important element of all - Our Customers.

A perfect amalgamation of journalistic language, dynamic photography and high credibility, Mercedesmagazine is a window to the world of Mercedes-Benz. Perfect, premium and priceless, Mercedesmagazine is as much an object of desire as the brand it represents.

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Maxposure Media group India Pvt. Ltd. aXposure Media Group is a full service media company spread across the dimensions of publishing, creative solutions, events, custom publishing, Ambient Media, International Representation and outsourcing. It employees over 100 people across 7 offices (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Calcutta, and Ahmadabad) across India and has it‘s headquarters in Delhi.

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MaXposure publication includes &persand, Estetica, FHM, Diabetic Living, Beyond Luxury, Spiceroute, Touchdown, Mercedes, Elite Life, Air India, Nissan, Milestones, Smarttrucking and Hair Say. Maxposure is a category leader in any segment it publishes in. It prints in 7 languages which includes English, Hindi, Italian, French, Spanish, German & Arabic. It is the second largest custom publishing & largest in-flight magazine publishing in India. On an average it reaches to 3.9 Mln readers every month. MaXposure Media Group is a subsidiary of Gruner +Jahr. Gruner +Jahr owns 78.25 percent and 21.75 percent is owned by Prakash Johari. MaXposure was founded by Vikas Johari.

Mercedesmagazine n expression of the brand’s core values, Mercedesmagazine is a reflection of every Mercedes-Benz owner’s lifestyle, milestones and aspirations. Rooted in tradition yet progressing with the contemporary, Mercedesmagazine seeks to inform and interact, enlighten and entertain.

Mercedesmagazine is a quarterly dose of luxury and lifestyle offered by the brand that transcends high life – Mercedes-Benz. An extension of the brand Mercedes-Benz, Mercedesmagazine reflects the philosophy of living luxury the smart way.

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What’s inside uxury and lifestyle – ingredients for the good life Celebrities and their charisma – up, close and personal Fashion and style – all that’s in vogue High-end living – tracing the finest trends Architecture – amazing yet aesthetic Arts – appealing the senses Gadgets – understanding gizmos Cars – beauties on wheels from Mercedes-Benz Travel – exotic destinations Food – pampering the taste-buds Engineering – making technology easier Culture – capturing the vibrancy of life Latest happenings from Mercedes-Benz

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Our Reader cross the globe, Mercedesmagazine has editions published under cooperation or license in 40 languages.

The Indian counterpart of the internationally acclaimed magazine includes the best content from the global editions as well as the finest Indian features. The first luxury lifestyle magazine from an automobile giant, Mercedesmagazine will be circulated among the select clientele of Mercedes-Benz and to the ever-growing group of people who aspire to be a part of the Mercedes-Benz family. The magazine has an assured reach to 20,000 and an ever increasing Mercedes-Benz customer base. Attracting the attention of not only owners of Mercedes-Benz vehicles, but also their friends and extended families, Mercedesmagazine, which is poised to serve as a coffee-table book, will have a considerable reach in the dynamic and young affluent sections of society.

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TECHNICAL SPECIFiCATIONs Mercedes-Benz is known for its technical expertise, we extend the same to the magazine W x H (inch)

W x H (cm)

W x H (mm)

Magazine Size:

8.5” x 11”

21.5 x 28

215 X 280

Live/Safe Area:

7.9” x 10.4”

20 x 26.5

200 X 265

Bleed ad Dimensions

W x H (inch)

W x H (cm)

W x H (mm)

Re

Full Page Spread

8.7 X 11.2 17.4 X 11.2

Non-Bleed ad Dimensions

22 X 28.45 44 X 28.45

W x H (cm)

W x H (inch)

Full Page Spread

fDay

ton

a_01

07.in

dd

1

24.6.

2010

13:09

220 X 284.5 440 X 284.5

W x H (mm)

7.7 X 10.2

41 X 26

195 X 260

16.15 X 10.2

19.5 X 26

410 X 260

RATE CARD Currencies make the world go round, at MercedesBenz, currencies are synoymous with brand value

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Rate Card GSM

Cover 300 gsm

Inside Pages 100 gsm

Periodicity:

Quarterly

Print Run:

20,000 Copies

Readership:

Mercedes-Benz Clientele

215 mm Trim Size

3 mm Bleed Area

Full Page

2,50,000

Double Spread

4,50,000

Gatefold

7,00,000

French window

7,00,000

Opening spread

5,10,000

2nd to 6th Spread:

4,50,000

First 30% Single:

2,75,000

First 30% Spread:

4,70,000

Inside Back:

3,95,000

Back:

5,70,000 (All rates in INR per issue)

200 x 265 mm Live Area

CREATIVE DEADLINE

280 mm Trim Size

ISSUE PAGE BLEEDS: 1/8 inch on all sides for a total document size of 8.5 inches wide x 11 inches high. Ads submitted without sufficient bleed area will be reduced to fit live area size.

LIVE/SAFE AREA: 1/2 inch inside of trim size on all sides of a bleed ad. A full page bleed ad has a live area measuring 7.7 inches wide x 10.2 inches high. Please do not place logos, legal disclaimers or other critical information outside live area.

Additionally, for spread bleed ads, allow 1/8 inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

DEADLINE

April-June

20 March

July-Sept

20th June

Oct-Dec

20th Sept

Jan-March

20th Dec

th

…and similarly for all successive months

MaXposure Media Group India Pvt. Ltd. Unit No. F2B, Second Floor, MIRA Corporate Suits, Plot No. 1&2, Ishwar Nagar, Mathura Road, New Delhi - 110065 Tel: +91.11.43011111, Fax: +91.11.43011199 mercedesmagazine@maxposure.in