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The concept:

is aimed at anyone who might pick the book up

The Mercedes-Benz coffee table book is intended

for a light read, the analysis inside is will more

to be a visually stimulating read that has the

basic and with less jargon as opposed to the

ability spark conversation and alleviate boredom.

features in a magazine.

The editorial focus:

The content:

This book is a celebration of Mercedes-Benz

There is no doubt that the brand Mercedes-Benz

completing 125 years and the Mercedes-Benz

has a massive fan following. By publishing

Magazine completing a year in India. An

this coffee table book we’d like to extend it

inclusion of articles, which are related to the

as a mirror to this luxurious brand. A young,

vehicles of course – be it in terms of inspiration,

vibrant read with an expression of the brand’s

speed, safety, travel, etc.

core values, this coffee table book will be a reflection of every Mercedes-Benz owner’s

The approach:

lifestyle, milestones and aspirations. This book

As coffee-table books are meant to be visually

will progress with the contemporary, and seeks

appealing, the pages will consist mainly of

to inform, interact, enlighten and entertain. Any

photographs accompanied by captions and small

Mercedes-Benz aficionado would want this book

blocks of text, as opposed to long prose. Since it

sitting pretty on his coffee table.

Why should you be a part of this book: Just how the brand, Mercedes-Benz, is considered as the epitome of luxury, our target audience is also the kind of people who appreciate all things luxurious and have it embedded in their lifestyle. This book, which is the first of its kind by MercedesBenz India, is for a niche consumer base that sees the brand as a value addition in their lives and respects it for the values it stands for. The book will make its debut as a collector‘s item at the Delhi Auto Expo in January and will also be available for the Mercedes-Benz aficionados at exclusive outlets and high-street bookstores across the country to keep its premium readership.

TECHNICAL SPECIFiCATIONs

RATE CARD

Mercedes-Benz is known for its technical expertise, we extend the same to the book

Currencies make the world go round, at MercedesBenz, currencies are synoymous with brand value

W x H (inch)

W x H (cm)

W x H (mm)

Book Size:

11.4” x 9.85”

29 x 25

290 X 250

Rate Card

Live/Safe Area:

10.5” x 8.9”

26.6 x 22.6

266 X 226

Full Page

3,00,000

Double Spread

5,80,000

Bleed ad Dimensions

W x H (inch)

W x H (cm)

W x H (mm)

Gatefold

8,00,000

11.65 X 10 23.3 X 10

29.6 X 25.6 59.2 x 22.6

296 X 256 592 X 226

First Double Spread

6,50,000

Second Double Spread

6,15,000

Non-Bleed ad Dimensions

W x H (inch)

W x H (cm)

W x H (mm)

Third Double Spread

6,00,000

Full Page

10.5” x 8.9”

26.6 x 22.6

266 X 226

22.36 X 8.9

56.8 X 22.6

568 X 226

Back

7,00,000

Spread

Full Page Spread

GSM

Hard Bound

Print Run:

35,000 Copies

Inside Pages 170 gsm

(All rates in INR)

Launch: January 2012 Creative Deadline: 20th November 2011

290 mm Trim Size

3 mm Bleed Area 200 x 265 mm Live Area

250 mm Trim Size

PAGE BLEEDS: 1/8 inch on all sides for a total document size of 11.4 inches wide x 9.85 inches high. Ads submitted without sufficient bleed area will be reduced to fit live area size.

LIVE/SAFE AREA: 1/2 inch inside of trim size on all sides of a bleed ad.

A full page bleed ad has a live area measuring 10.5 inches wide x 8.9 inches high. Please do not place logos, legal disclaimers or other critical information outside live area. Additionally, for spread bleed ads, allow 1/2 inch on each side of the gutter for binding. Clearly mark all ad materials with proper cropping instructions to avoid misinterpretation.

MaXposure Media Group (I) Pvt. Ltd. Business Centre, 2 Floor, Le Meridien Hotel, Windsor Place, New Delhi-110001, INDIA Ph: 011- 43011111, 47411100, Fax: 011- 23730511 | mercedesmagazine@maxposure.in