L
ove at first sight has been the slogan in the
world of entertainment. And we are not talking
automotive trade forever. But the testing part is
just movies here, there’s more to entertainment
to create a long-lasting relationship and sustain
than the 70MM screen in this issue. We have
the love affair for decades. As we turn two
television series, sports, songs, books, comics,
this summer we’d like to believe that even our
cartoons… everything that has entertained you
relationship will head on the same lines as you
over the years.
have with the brand – Mercedes-Benz.
The three-pointed-star is one of the most
The three-pointed star embodies values such as
recognisable global brands in the world. It’s
panache, luxury and perfection — all of which
true that the automotive movement through MB
we have tried to incorporate in our magazine as
started more than a century ago but today the
well. Just how MB has set world-class standards
brand is much more than just that. MB is also a
in innovation, design, et al, we constantly
huge part of the entertainment world. The two
work towards bringing out an edition that
have worked in synergy for decades now. The
has the same essence as our brand. We aren’t
classic Mercedes-Benz models have all made
content just to meet the required standards but
a name for themselves in the entertainment
believe in going a step ahead always to bring
industry. Arguably no other automaker is
you something which is out-of-the-box. And
represented in the world of entertainment on a
this couldn’t have been possible without your
similar scale. The range of models featured, the
endless support.
purposes they are used for, the generations of
In these two years we have created our own
models in movies and shows, and the countries
identity and carved a niche for ourselves.
where they are depicted is truly extraordinary.
And as we celebrate two successful years, we
Over recent decades, everybody be it from
thought of doing something special for you.
the world of cinema to animation to comics to
Many ideas floated in our minds… but the one
literature and more have offered a fascinating
we zeroed in on was how Mercedes-Benz has
slant on the history of the Mercedes-Benz brand.
changed everyone’s life forever. For MB it was
From exquisite vintage models to dependable
not a question of creating shapely, functional
taxis, elegant sports cars to prestige sedans,
individual automobiles, but of generating a
the qualities of Mercedes-Benz have been
brand identity at the same time. Today the brand
highlighted in a variety of genres. Mercedes
has not only been tremendously successful at
automobiles have become ingrained in the
creating iconic beauties, it is deeply embedded
psyche and landscape of both real life and reel
in our lifestyle as well.
life. That’s what we are going to explore in this
And that’s the mantra for our second
special issue. Hope you’ll enjoy flipping through
anniversary. We celebrate Mercedes-Benz in the
our anniversary section.
The journey of Janis Joplin’s iconic song Mercedes-Benz
Inside this anniversary section
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Film fraternity’s love affair with the three-pointed star MB’s special relation with Formula One Art inspired by Mercedes-Benz
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