Edit roadmap bmw

A proposal for bringing the spirit of BMW India in the pages of a magazine to be indulged in by Indian enthusiasts

Editorial roadmap

BMW

The overriding inspiration in the magazine is of course BMW – the brand and its associations, sponsorships, innovations, launches, productions, partnerships, et al. The automobile & nonautomobile content in the mother edition is all coloured in shades of BMW, which will be continued in the Indian edition as well.

innovation

machine experiments haute couture

applications

musicals

products

music racing

architecture

sport

reflections

profile

social

photo essay

news

future

launch

global

entertainment

culture

interview art announcements news motor shows travel laboratories technology responsibility celebrations

Major content of the magazine reflects the news and views from the world of BMW. Once the international pages are ready or available for viewing/downloading these are to be shared with us for short listing the articles to be included in the Indian edition.

participation

The action that takes place at the BMW headquarters and other destinations determines what reaches our driveways and more

local BMW has been present in India for a long time in many ways and is a part of our lives – there are many stories to be told

Voyage A destination in India or abroad that an Indian reader would want to head to.

Suggestion: An auto journalist could drive a BMW vehicle and present the journey via that experience.

Gourmet A food fad that is influencing and inspiring the foodies and the chefs.

Suggestion: Olive Beach Bistro in the capital.

Haute Couture A fashion icon or trend ruling the ramp or wardrobe.

Suggestion: Ritu Kumar and BMW Coupe had tied up for a joint show.

Art Personalities, inspirations and events dominating the art scene. Suggestion: ‘One Hundred Thousand’ exhibition saw participation by Indian artists.

Events The events that take place in India will be covered by our journalists & photographers.

Etc. Entertainment, culture, social responsibility, architecture, etc. will be the other areas covered in a similar manner.

We ensure high quality, timeliness and transparency

Steps

A glance at out workflow

Editorial meeting

measures

• Delivered beforehand: Edit List • Discussion & critique on last issue • Brief of relevant topics by the BMW team • Coordination of final edit list

Team Timing

• Coordination of exact timing

Creating the issue

• Editorial and design concept • Composition of issue • Briefing of authors & photographers

Editorial production

• Research & interviews, photo shoots

Final review

• Final approval loop

• Edit & design • Approval loops

• Coordination with the BMW team • Detailed editorial timing

Week 1

Week 2-3

Week 4-7

BMW + Editorial Team

Editorial Team

Editorial Team

Week 8 BMW + Editorial Team

One partner, one point of contact & dedicated personnel: We will establish an organisational setup that ensures minimum efforts and points of contact whilst keeping you in charge and providing a transparent process and premium product.

Editorial partnership: The content will be developed in close collaboration with BMW India team.

The editorial scope of each issue will be developed by us, accounting for all your suggestions and requirements. Before commissioning any stories, an edit list will be mutually agreed upon in an editorial meeting. Any progress as well as a final softcopy of the magazine will be shared for approval.

Our resources: The authors and designers working on a product determine its editorial quality - we bring on board the resources of G+J, India.

Templates: The layouts, fonts, colour palettes, size and number of pages to remain the same as in the mother edition.

readers define the magazine

feedback card

it’s their magazine and we’d love to hear from them BMW Magazine Feedback Form We would greatly appreciate it if you could complete the following feedback form to aid us in improving our publication to better suit your interests.

PERSONAL DETAILS

CONTENT

Address:

1) Which section of the BMW Magazine interests you most? Why? ¬¬¬¬¬____________________________________________________________

pin Code:

2) What topics do you want to read more of? ¬¬¬¬¬____________________________________________________________

Email Address:

3) Do you find the activities and events in the magazine useful and informative? Any areas you want more information on? ¬¬¬¬¬____________________________________________________________

12-20 years and below  21–30  41–50  50 years and above 

DESIGN

Thank you very much for the feedback.

1) Do you think the magazine’s design is attractive? If so, what aspects do you like about it? ¬¬¬¬¬____________________________________________________________

Contacts: BMW India Pvt. Ltd.

2) Do you like the current balance of text and visuals? Or do you prefer to see more visuals? ¬¬¬¬¬____________________________________________________________

Full Name:

Phone Number: Age Group: 31–40

A BMW Group Company DLF Cyber City - Phase II, Building No. 8 -Tower B, 7th Floor, Gurgaon - 122002 Haryana, India

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