Design thinking Course _Day 5

Design Thinking Course

DAY

5

Dharam Mentor Brand Mentor | Author | Educator: Design thinking for Emotional Innovation | Master’s in Branding, University of the Arts London | Founder ‘Good Design thinking is Good Business’ #dharammentor

Design Thinking Course Day 1

Introduction—What is Design thinking

+ Introduce the author Dharam Mentor + Introduce the Design thinking + Design thinking - three types of Innovations

Day 2

Empathize—Research Your Users’ Needs.

+ Observation Plan & Techniques + Interview Plan & Techniques + Empathy Mapping

Day 3

Define—State Your Users’ Needs and Problems.

+ Clustering thoughts + Organizing Data on system LATCH

Day 4

Ideate—Challenge Assumptions and Create Ideas.

+ Brainstorming Techniques + 27 Sutras of Ideation

Day 5

Prototype & Test—Create and try Your Solutions Out.

+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor

Day 5

Prototype & Test—Create and try Your Solutions Out.

+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor

Day 5

Prototype & Test—Create and try Your Solutions Out.

+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor

Design thinking Process:

FIVE STAGES DESIGN THINKING PROCESS

Empathize

Empathize

Iterative Process

Define

Ideate

Prototype

Define

Ideate

Prototype

Test

Test #dharammentor

Design Thinking Process: Prototype ?

A prototype is an early sample created to test a concept.

#dharammentor

Design Thinking Process: Prototype ?

A prototype is an early sample created to test a concept.

#dharammentor

Design Thinking Process: Prototype ?

PLAY VIDEO #dharammentor

Design Thinking Process: Prototype ?

A prototype is an early sample created to test a concept.

#dharammentor

Design Thinking Process: Prototype ?

A prototype is an early sample created to test a concept.

PLAY VIDEO #dharammentor

Design Thinking Process: Prototype ?

A prototype is an early sample created to test a concept.

PLAY VIDEO #dharammentor

Design Thinking Process: Prototype What is a prototype?

1) A prototype is an early sample created to test a concept.

#dharammentor

Design Thinking Process: Prototype What is a prototype?

1) A prototype is an early sample created to test a concept.

2) The prototypes created in the design process are meant to evaluate your assumptions’ accuracy.

#dharammentor

Design Thinking Process: Prototype What is a prototype?

1) A prototype is an early sample created to test a concept.

2) The prototypes created in the design process are meant to evaluate your assumptions’ accuracy.

3) Many designers make prototypes to test their design ideas before investing in the final production.

#dharammentor

Design Thinking Process: Prototype What is a prototype?

1) A prototype is an early sample created to test a concept.

2) The prototypes created in the design process are meant to evaluate your assumptions’ accuracy.

3) Many designers make prototypes to test their design ideas before investing in the final production.

4) In a nutshell, the ideas are brought to life and can be experienced.

#dharammentor

#dharammentor

Design Thinking Process: Prototype Why is prototyping so crucial in the design process?

1) Usually, good designers create a solution with the end-user in mind. Prototyping helps them to test their conviction.

#dharammentor

Design Thinking Process: Prototype Why is prototyping so crucial in the design process?

1) Usually, good designers create a solution with the end-user in mind. Prototyping helps them to test their conviction.

2) With a prototype, a designer can test their idea with users and see what’s working and what isn’t.

#dharammentor

#dharammentor

Design Thinking Process: Prototype 2 Types of prototyping

Low-fidelity prototyping

High-fidelity prototyping

#dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping 1) Low-fidelity prototyping can be regarded as the more basic form 2) Only incorporate a few of the final product’s features.

3) Low-fidelity prototypes most often won’t be made of the same material as the finished product. Instead, they’ll be made of wood, paper, or plastic.

4) Low-fidelity prototypes are cheaply and quickly made or just visualized how the end product looks. #dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping 1) Low-fidelity prototyping can be regarded as the more basic form 2) Only incorporate a few of the final product’s features.

3) Low-fidelity prototypes most often won’t be made of the same material as the finished product. Instead, they’ll be made of wood, paper, or plastic.

4) Low-fidelity prototypes are cheaply and quickly made or just visualized how the end product looks. #dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping 1) Low-fidelity prototyping can be regarded as the more basic form 2) Only incorporate a few of the final product’s features.

3) Low-fidelity prototypes most often won’t be made of the same material as the finished product. Instead, they’ll be made of wood, paper, or plastic.

4) Low-fidelity prototypes are cheaply and quickly made or just visualized how the end product looks. #dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping 1) Low-fidelity prototyping can be regarded as the more basic form 2) Only incorporate a few of the final product’s features.

3) Low-fidelity prototypes most often won’t be made of the same material as the finished product. Instead, they’ll be made of wood, paper, or plastic.

4) Low-fidelity prototypes are cheaply and quickly made or just visualized how the end product looks. #dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping Examples of low-fidelity prototypes: + Storyboarding + Sketching

#dharammentor

Design Thinking Process: Prototype Low-fidelity prototyping Advantages of low-fidelity prototypes + Anyone can make a low-fidelity prototype regardless of experience level + Quick and Cheap + Can modify them very quickly + Easily disposable + A designer can see a whole overview of the solution with minimal effort + It is not a resource-heavy activity Disadvantages of low-fidelity prototypes + Not realistic and very basic + Prototypes lack the look or feel of the final product; hence they may lack validity + The designer would probably have to explain certain parts of the feature. #dharammentor

Design Thinking Process: Prototype 2 Types of prototyping

Low-fidelity prototyping

High-fidelity prototyping

#dharammentor

Design Thinking Process: Prototype High-fidelity prototyping 1) High-fidelity prototypes look much closer to the final product.

(An example of a high-fidelity prototype could be a 3D plastic model that has moving parts and allows the users to feel the product’s function) 2) This would give the user a closer experience with the final product than, let’s say, a paper mockup.

(As for software prototypes, a depiction of the product made in Sketch or Adobe Illustrator would be considered high-fidelity rather than a storyboard)

#dharammentor

Design Thinking Process: Prototype High-fidelity prototyping 1) High-fidelity prototypes look much closer to the final product.

(An example of a high-fidelity prototype could be a 3D plastic model that has moving parts and allows the users to feel the product’s function) 2) This would give the user a closer experience with the final product than, let’s say, a paper mockup.

(As for software prototypes, a depiction of the product made in Sketch or Adobe Illustrator would be considered high-fidelity rather than a storyboard)

#dharammentor

Design Thinking Process: Prototype High-fidelity prototyping Examples of High-fidelity prototypes: + 3D Printed Mock up + Mock up with real materials

#dharammentor

Design Thinking Process: Prototype Advantages of high-fidelity prototypes + High-fidelity prototypes bring a closer experience with the final product, making it more engaging for the user. + Users can probably navigate the product alone without needing a stepby-step explanation from the developer. + The closer the prototype is to the finished product, the more confidence the developer can have about how users will react to the final product.

Disadvantages of high-fidelity prototypes + They take longer to produce and the costs involved

#dharammentor

Design Thinking Process: Prototype For example, in the Car Design: Both prototype options are often used on the same product, with lowfidelity prototypes for the beginning stages and high-fidelity prototypes towards the end.

LOW-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES #dharammentor

Design Thinking Process: Prototype For example, in the Car Design: Both prototype options are often used on the same product, with lowfidelity prototypes for the beginning stages and high-fidelity prototypes towards the end.

LOW-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES #dharammentor

Design Thinking Process: Prototype For example, in the Car Design: Both prototype options are often used on the same product, with lowfidelity prototypes for the beginning stages and high-fidelity prototypes towards the end.

LOW-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES #dharammentor

Design Thinking Process: Prototype For example, in the Car Design: Both prototype options are often used on the same product, with lowfidelity prototypes for the beginning stages and high-fidelity prototypes towards the end.

LOW-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES #dharammentor

Design Thinking Process: Prototype For example, in the Car Design: Both prototype options are often used on the same product, with lowfidelity prototypes for the beginning stages and high-fidelity prototypes towards the end.

LOW-FIDELITY PROTOTYPES

HIGH-FIDELITY PROTOTYPES #dharammentor

8 Common Ways to Prototype

#dharammentor

Eight common ways to prototype

2 Storyboards 3 Sketches and Diagrams

1 Paper Interfaces

8 User-Driven Prototypes

Eight common ways to prototype

7 Wizard of Oz Prototypes

6 Physical Models

4 Lego prototypes

5 Role-Playing

#dharammentor

Eight common ways to prototype 1 Paper Interfaces The use of paper in interface design provides a more holistic experience by allowing the user to interact with multiple sheets at once and gives them greater insight into their object.

PLAY VIDEO #dharammentor

Eight common ways to prototype 2 Storyboards The storyboard process allows you to guide users through the entire user experience cheaply and efficiently.

#dharammentor

Eight common ways to prototype 3 Sketches and Diagrams Sketching out an idea is a great way to take your creative process from the initial stages all the way through prototype-building. You can test out different designs without spending too much energy or time on one specific design, which will make it easier when you decide what works best!

#dharammentor

Eight common ways to prototype 4 Lego prototypes Utilizing lego can be particularly helpful in creating a prototype. It’s versatile and capable of sparking the imagination. In addition, it’s easy, cheap, and can be put together and taken apart in no time at all.

#dharammentor

Eight common ways to prototype 5 Role-Playing Role-playing by re-enacting scenes and situations you are attempting to improve can help the team to get a better understanding of what is working and what isn’t.

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Eight common ways to prototype 6 Physical Models The physical model brings the two-dimensional into three dimensions, allowing for much stronger user testing. In addition, it sparks discussion on form factor solutions and how they work or don’t work in real-life situations.

#dharammentor

Eight common ways to prototype 7 Wizard of Oz Prototypes The Wizard of Oz prototypes is illusory-based, meaning they’re fake and save time but give the same effect as a finished product.

#dharammentor

Eight common ways to prototype 8 User-Driven Prototypes Instead of building a prototype to test on users - designers will ask users to create something prototypes.

#dharammentor

Eight common ways to prototype

2 Storyboards 1 Paper Interfaces

3 Sketches and Diagrams

Eight common ways to prototype 4 Lego prototypes 8 User-Driven Prototypes

7 Wizard of Oz Prototypes

6 Physical Models

5 Role-Playing #dharammentor

Day 5

Prototype & Test—Create and try Your Solutions Out.

+ Testing Prototypes Mockup with TG + Testing Your Concept/mood with TG #dharammentor

Design Thinking Process: Testing What is a user test?

1) User testing refers to the method used in the design thinking process which evaluates the product, feature, or prototype with an end-user.

#dharammentor

Design Thinking Process: Testing What is a user test?

1) User testing refers to the method used in the design thinking process which evaluates the product, feature, or prototype with an end-user.

PLAY VIDEO #dharammentor

Design Thinking Process: Testing What is a user test?

1) User testing refers to the method used in the design thinking process which evaluates the product, feature, or prototype with an end-user.

2) Usability testing is essential for many reasons. The most important is that it allows the design team to see where the product is flawed to address the problem before the final launching of it.

3) In the user test, the designer observes, asks questions, and takes notes while the user carries out the task. #dharammentor

Design Thinking Process: Testing What is a user test?

1) User testing refers to the method used in the design thinking process which evaluates the product, feature, or prototype with an end-user.

2) Usability testing is essential for many reasons. The most important is that it allows the design team to see where the product is flawed to address the problem before the final launching of it.

3) In the user test, the designer observes, asks questions, and takes notes while the user carries out the task. #dharammentor

Design Thinking Process: Testing Why do we need to usability test?

1) User-testing gives you useful and valuable insights from your users regarding why and how they will use your product.

2) You will better understand who your users really are and what they want to accomplish through using your product.

3)The user test session will be an invaluable opportunity for designers to get real-life feedback from their users.

#dharammentor

Design Thinking Process: Testing Why do we need to usability test?

1) User-testing gives you useful and valuable insights from your users regarding why and how they will use your product.

2) You will better understand who your users really are and what they want to accomplish through using your product.

3)The user test session will be an invaluable opportunity for designers to get real-life feedback from their users.

#dharammentor

Design Thinking Process: Testing Why do we need to usability test?

1) User-testing gives you useful and valuable insights from your users regarding why and how they will use your product.

2) You will better understand who your users really are and what they want to accomplish through using your product.

3)The user test session will be an invaluable opportunity for designers to get real-life feedback from their users.

#dharammentor

Design Thinking Process: Testing Conducting a user test; keep the goal in mind that: + To fix if there are any flaws and further strengthen the product for an overall better user experience. + To save time and money for the firm by being able to resolve issues before the expensive part of the process, like the final manufacturing of the product. + Cross correct the assumptions made while designing the product.

#dharammentor

Design Thinking Process: Testing Conducting a user test; keep the goal in mind that: + To fix if there are any flaws and further strengthen the product for an overall better user experience. + To save time and money for the firm by being able to resolve issues before the expensive part of the process, like the final manufacturing of the product. + Cross correct the assumptions made while designing the product.

#dharammentor

Design Thinking Process: Testing Conducting a user test; keep the goal in mind that: + To fix if there are any flaws and further strengthen the product for an overall better user experience. + To save time and money for the firm by being able to resolve issues before the expensive part of the process, like the final manufacturing of the product. + Cross correct the assumptions made while designing the product.

#dharammentor

Design Thinking Process: Testing Best practices for user testing 1 The prototype + It’s important to keep in mind that the prototype is what you are testing and not the user. + In usability testing, the user is always right - (if something is too complicated or not working well - don’t grow frustrated with the user but understand that the product or service lacks intuitive design).

2 How do you observe and note feedback + Make sure that you are not disturbing the user’s flow with the prototype. + Find a way to collect feedback without interrupting the user 3 How you interact with the user + Make sure that you give the user some context - it’s crucial the user feels in the loop and isn’t left totally in the dark. + Be aware not to overexplain.

#dharammentor

Design Thinking Process: Testing Guidelines plan for user testing: 1) Let your users compare alternatives Prototype selected your ideas with slight variations and have users test them. So you’ll get insight into what works right.

2) Avoid over-explaining Do not over-explaining how the prototype works. Instead, give enough context so the user is in sync with the subject.

3) Ask users to talk about the experience When users observe the prototype, ask them to say what they are thinking out loud to see how their mind is working. Further, it will help you evaluate the efficacy of the solution you are testing with the prototype.

4) Observe Observe how users either “correctly” or “incorrectly” use the product and resist the urge to correct them!

5) Ask follow up questions Ask a lot of questions to the user so everything feels clear on both ends. #dharammentor

Design Thinking Process: Prototype/Testing

PLAY VIDEO #dharammentor

In Sum:

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In Sum:

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In Sum:

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Thank you

#dharammentor