Fundamentals of Typography by Dharam Mentor

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Graphic Design for Visual Communication course Authored by: Dharam Mentor

UNIT Number: GDVC/U1/TG/Ch.01

Content - UNIT Number: GDVC/U1/TG/Ch.01 UNIT 1 : Chapter 01 Typography Letterform

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Topic - 1: Introduction to Typography - Letterform A) Definition and knowledge of the letterform.

Topic - 2: Basic principle of the type A) The Anatomy of Type Topic - 3: Introduction to Type’s Low and High (stress) contrast parts A) What is typography contrast means?

B) Tracing A to Z alphabets to understand the style of font Didot, Baskerville, and Gill Sans Topic - 4: Application three Newspaper & three Magazine typography analysis A) Create Alphabet Chart A to Z using referance materials

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Topic - 1: Introduction to Typography -Letterform A) Definition & knowledge of the letterform.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

A letterform is a term used mainly in typography to mean a letter’s shape.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

A letterform is a term used mainly in typography to mean a letter’s shape.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Definition: a letterform is a phrase used mainly in typography, palaeography, calligraphy & epigraphy to indicate a letter’s shape. A letterform is a type of glyph, which is a specific, tangible form or way of writing an abstract character or grapheme.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Definition: a letterform is a phrase used mainly in typography, palaeography, calligraphy & epigraphy to indicate a letter’s shape. A letterform is a type of glyph, which is a specific, tangible form or way of writing an abstract character.

Palaeography: is the

Epigraphy: is the study of

Glyph: is an elemental

study of ancient &

inscriptions like writing.

symbol within an agreed

historical handwriting. It’s

It is the science of identifying

set of symbols, intended to

study of the deciphering

graphemes, clarifying their

represent a distinct character

& dating of historical

meanings, classifying their

for the purposes of writing.

manuscripts.

uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Palaeography: is the

Epigraphy: is the study of

Glyph: is an elemental

study of ancient &

inscriptions like writing.

symbol within an agreed

historical handwriting. It’s

It is the science of identifying

set of symbols, intended to

study of the deciphering

graphemes, clarifying their

represent a distinct character

& dating of historical

meanings, classifying their

for the purposes of writing.

manuscripts.

uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Palaeography: is the

Epigraphy: is the study of

Glyph: is an elemental

study of ancient &

inscriptions like writing.

symbol within an agreed

historical handwriting. It’s

It is the science of identifying

set of symbols, intended to

study of the deciphering

graphemes, clarifying their

represent a distinct character

& dating of historical

meanings, classifying their

for the purposes of writing.

manuscripts.

uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Palaeography: is the

Epigraphy: is the study of

Glyph: is an elemental

study of ancient &

inscriptions like writing.

symbol within an agreed

historical handwriting. It’s

It is the science of identifying

set of symbols, intended to

study of the deciphering

graphemes, clarifying their

represent a distinct character

& dating of historical

meanings, classifying their

for the purposes of writing.

manuscripts.

uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

In Sum...

Palaeography: is the

Epigraphy: is the study of

Glyph: is an elemental

study of ancient &

inscriptions like writing.

symbol within an agreed

historical handwriting. It’s

It is the science of identifying

set of symbols, intended to

study of the deciphering

graphemes, clarifying their

represent a distinct character

& dating of historical

meanings, classifying their

for the purposes of writing.

manuscripts.

uses according to dates and cultural contexts, and drawing conclusions about the writing and the writers.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

In Sum...

A letterform is a term used mainly in typography to mean a letter’s shape.

f

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Design for visual communication

Unit 1 Research & Development Part 1 Letterforms

Topic - 2: Basic principle of the type A) The Anatomy of Type

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Anatomy of Typography - Typefaces, like most things, are made up of parts.

- The characteristics of these parts give typefaces their character.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Baseline It is a line that is invisible and where all the letters sit.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Mean line The mean line is the imaginary line at the top of the body of characters in lowercase.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

X-height It is the distance formed between the baseline and mean line of the body of characters in lowercase.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Ascender Line It is an upward vertical stroke mainly founded on lowercase letters that extends above the typeface’s x-height, such as the letters ‘b’, ‘d’, ‘f’, ‘h’ ‘k’ etc.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Descender Line A downward vertical stroke generally found on lowercase letters extends below the baseline, such as the letters ‘g’, ‘j’, ‘p’, ‘q’, and ‘y’.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Apex It is the uppermost connecting point of a letterform where two strokes meet

Crossbar A crossbar is an enclosed horizontal stroke—the horizontal stroke in the letter such as A, H, e, and f.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Arm The arm is a horizontal stroke that does connect to a stem on one or both ends. The top of the capital T and the horizontal strokes of the E are examples of arms.

Stem

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Bowl A curved stroke creates an enclosed space within a character —for example, letters like d, b, and g.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Counter closed/open An enclosed and partially enclosed area of white space within a letter, such as d, o, and s. It may sometimes refer only to closed space,

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Aperture Aperture is referred partially enclosed spaces in m, n, or h are the aperture.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Ear A small stroke found on the upper right bowl of some lowercase letter ‘g.’

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Shoulder A curved stroke is extending down from a stem such as in letters “m”, “h” and “n”

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Stem The vertical strokes, which are the main and heavy parts of the letters, are termed stem.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Tail A descending stroke, for example, the descending on the letter Q, often curved diagonal stroke on K or R, is the tail.

The descender on some letters like g, j, p, q, and y are also called tails.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Tittle The title is defined as the dot above the lowercase “j” and “i”.

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Topic - 3: Introduction to typography Low & High contrast parts A) What is typography contrast means?

B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

A) What is typography contrast means?

Typography contrast refers to weight contrast, which indicates the difference between thick and thin strokes.

Name Thick stroke

Less thick stroke

Typography Low-contrast

Name

Thick stroke

Thin stroke

Typography High-contrast

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Low-contrast Medium-contrast High-contrast

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Gill Sans Baskerville Didot

Low-contrast Medium-contrast High-contrast

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Gill Sans

Baskerville

Didot

typography typography typography

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans

B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans

afgkno psxyz

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Didot

B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans

afgkno psxyz

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Baskerville

B) Tracing given alphabets to understand the style of font Didot, Baskerville, and Gill Sans

afgkno psxyz

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Gill Sans

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Topic - 4: Application three Newspaper & three Magazine typography analysis A) Create Alphabet Chart A to Z using referance materials

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

A) Create Alphabet Chart A to Z using referance materials - Magazine

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

A) Create Alphabet Chart A to Z using referance materials - Newspapers

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Eample: Create Alphabet Chart A to Z using referance materials - Magazine

Graphic Design for Visual Communication course | Authored by: Dharam Mentor

Thank You