What is Branding? by Dharam Mentor

Corporate Branding Sessions

CORPORATE BRANDING 3 DAYS SESSION

by

Dharam Mentor

Brand Strategist | Design Director | Mentor | Educator | Master’s in Branding, University of the Arts London | Founder Visual Research Lab London | Operate from London & Mumbai

# dharam mentor

Corporate Branding Sessions

DAY 1 SESSION: My Introduction

1. What is Branding?

2. Why is Branding important?

3. Types of Brandings?

- Product branding - Service branding - Retail branding - Cultural & geographic branding - Personal branding - Corporate branding

# dharam mentor

Corporate Branding Sessions

Day 2 Session:

1. What does corporate brand include?

Corporate brand Strategy and Design

2. Importance of Corporate Brand?

Companies need to place special emphasis on their Corporate branding

3. Corporate branding architecture?

Three major types of corporate brand architecture

# dharam mentor

Corporate Branding Sessions

Day 3 Session:

1. What is a corporate brand manual?

2. What should a corporate manual include?

- Corporate Manual Examples

# dharam mentor

Corporate Branding Sessions

My Introduction:

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

Amazon

Flipkart # dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

SBI Bank

HDFC Bank # dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

Nerolac

AsianPaints # dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

A brand is a name, font design, symbol, tag line, or any other trait or character that distinguishes one businessman’s good/service from another business owner.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is a process that helps create meaning for a specific business, company, or product/service by creating or shaping a brand perception in targeted consumers’ minds.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is a process that helps create meaning for a specific business, company, or product/service by creating or shaping a brand perception in targeted consumers’ minds.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is a process that helps create meaning for a specific business, company, or product/service by creating or shaping a brand perception in targeted consumers’ minds.

German precision

Expensive

High quality

Efficiency

Luxury # dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is a process that helps create meaning for a specific business, company, or product/service by creating or shaping a brand perception in targeted consumers’ minds.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is a process that helps create meaning for a specific business, company, or product/service by creating or shaping a brand perception in targeted consumers’ minds.

Athletic Exciting Cool

Innovative Aggressive

into Health and Fitness # dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is the process of arriving at a unique selling proposition (USP), and communicating it to the target audience.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is the process of arriving at a unique selling proposition (USP), and communicating it to the target audience.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is the process of arriving at a unique selling proposition (USP), and communicating it to the target audience.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is the process of arriving at a unique selling proposition (USP), and communicating it to the target audience.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

Branding is the process of arriving at a unique selling proposition (USP), and communicating it to the target audience.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

To mark an animal with a hot iron to show who owns it.

# dharam mentor

Corporate Branding Sessions

1. What is Branding?

To mark an animal with a hot iron to show who owns it.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good branding design magnifies the value of a company’s perception with its target audience.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good branding design magnifies the value of a company’s perception with its target audience.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

Beyond just a memorable brand logo, a good branding design magnifies the value of a company’s perception with its target audience.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and brand logo.

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

# dharam mentor

Corporate Branding Sessions

2. Why is Branding important?

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding Product branding is the activity of branding a specific product.

Product branding shapes how the world perceives your product through intentional aesthetic choices.

Furthermore, the goal is to connect the right audience to your product.

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Service branding: Unlike products, which are easy to brand in visible and tangible ways, services are a little more challenging to brand.

But that doesn’t mean brands can’t do it effectively—you just have to think outside the box.

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Retail branding: When you walk into a brick-and-mortar store, its physical look and feel are specific to that brand. That’s part of the retail branding.

Like deliberate design choices like its layout, the decor, the display fixtures, and even the type of flooring are all thoughtfully selected to build a retail brand experience for every shopper who enters the store.

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Personal branding: It can feel sort of strange to think of a person as having a brand.

After all, we’re not products; we’re human. And we have inborn personalities, not cultivated brands.

So how do you “do” personal branding?

By carefully cultivating a public persona that directs the people who see you, assign a set of values to your character.

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Cultural & geographic branding: Cultural and geographic branding is somewhat similar types of branding. Both are popular in the tourism industry.

Geographic branding is branding for cities, states, regions, and even countries. For example, think of “I Love New York” to represent New York City.

Cultural branding is similar but focuses on the cultural aspects of a region over the geographic ones. Think “a sidewalk cafe” versus the Eiffel Tower. # dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Product branding, Service branding, Retail branding, Personal branding, Cultural & geographic branding, Corporate branding

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding: Google Google is one such example with a strong with robust corporate branding internally and externally.

Google provides employees with a good amount of facilities—free lunch, on-site medical care, free shuttles to and from work, and a generous amount of paid parental leave, etc.

Google is one of the most widely recognized brands in the world. As a result, to any prospective employee, the very idea of working at Google sounds more like an opportunity than a job.

Working at Google is a chance to be part of one of the most dynamic, creative corporations globally.

# dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding: Corporate branding, Just one more kind of branding, is the series of strategy and design choices and actions that communicate the key message about the corporate brand, like its: Mission Vision Values Corporate branding also often extends to the company’s recruiting efforts and company culture, which ultimately shapes how the public perceives the (corporate) brand. # dharam mentor

Corporate Branding Sessions

3. How many types of branding are there?

Corporate branding:

# dharam mentor

Corporate Branding Sessions

Thank you

# dharam mentor