Jessica Walsh

JESSICA WALSH

JESSICA

WALSH

Jessica Walsh Š Jessica Walsh Huguette Hammeken All rights reserved www.andwalsh.com

CONTENTS

06

&Analysis

07

Awards

08

Clients

10

&Walsh branding

15

40 Days of Dating

18

No filter

23

By The Sea AISHTI

29

33

Gut Branding

36

BABOON

42

48

Benefit Cosmetics

42

Pet Plate

05

&Walsh

The Future of Everything

Artz Campaign

&Walsh

5

Jessica Walsh

Jessica Walsh is the founder and creative director of &Walsh (andwalsh.com). She lectures about design at creative conferences and universities internationally. She teaches design & typography at The School of Visual Arts in NYC. &Walsh is a creative agency in NYC specializing in branding & advertising. It works with clients starting from the initial brand strategy phase to the design, art direction and final production of a project. It believes in creating beautiful, emotion-driven work that functions for its client’s goals and resonates with their audiences.

IG jessicavwalsh FB Jessica Walsh

behance.net/jessicawalsh andwalsh.com

&Analysis Her work is characterized for using photography, art and paint combined with digital media to create colorful pieces with a great visual impact.

She uses vibrant colors mostly with lots of contrast, very balanced compositions and despite using lots of elements her work is very clean. She uses a lot of visual language and metaphor inside her surreal pieces.

6

Jessica Walsh

Awards

7

Jessica Walsh

“

As a designer and art director at New York’s Sagmeister & Walsh, Walsh has designed for Levi’s and Beirut-based department store Aizone. She’s won a slew of awards including the ADC’s Young Guns.

Her work has been exhibited at the Louvre, LA MOCA, The Jewish Museum. Her blog, 40 Days of Dating, has come out as a book and the movie version was optioned by Warner Bros.” (Forbes, 2015)

Her work has won numerous awards from most major design competitions including Type Director’s Club, Art Director’s Club, SPD, Print, New York Festivals, D&AD, TDC Tokyo, and Graphis, among many others.

She has been awarded Forbes “30 under 30 top creatives designing the future” and Ad Age’s “Top 10 Visual Creatives”. Her work has been featured in numerous books & magazines.

Clients

8

Jessica Walsh

Clients include: Museum of Modern Art, The Jewish Museum, Institute of Contemporary Art Philadelphia, Barneys, The New York Times, Levis, Adobe, and The School of Visual Arts. She hosts mentorship programs for creative women through her initiative Ladies, Wine & Design; which has spread to over 40 chapters in 30 countries around the world. Her personal project “40 Days of Dating” received over 10 million readers, and received international recognition including spots on “The Today Show” and “The View”. The film rights to “40 Days of Dating” was bought by Warner Bros who are currently working on the script. Their book “40 Days of Dating: An Experiment” was just released by Abrams and is available for purchase online and in bookstores worldwide.

PROJECTS

&Walsh branding “

10

Jessica Walsh

Same kick-ass creative team. Same studio on Broadway. A new look & name for our new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.” (Jessica Wlash)

The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes its clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh.

50 final ampersands were drawn in &Walsh´s style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.

11

Jessica Walsh

12

Jessica Walsh

13

Jessica Walsh

14

Jessica Walsh

40 Days of Dating

15

Jessica Walsh

When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit. Could the same be said for love? To find out, they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts and artworks & post the material on a website they would create for this purpose.

http://fortydaysofdating.com/

16

Jessica Walsh

17

Jessica Walsh

What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. The book “40 Days of Dating: An Experiment� is a beautifully designed, expanded look at their experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since.

No Filter

18

Jessica Walsh

No Filter is a photography series that started on Jessica Walsh’s Instagram based on thoughts she has in her head. These were brought to life using set design, photography and custom typography for every image.

The posters of these images are on sale to help benefit our non-profit organization Ladies, Wine & Design.

19

Jessica Walsh

20

Jessica Walsh

21

Jessica Walsh

22

Jessica Walsh

By The Sea AISHTI

23

Jessica Walsh

The Aishti Foundation is a 40,000 sq foot exhibition space in Jal el-Dib, a short drive up the Mediterranean coast from downtown Beirut.The was developed and designed for Aishti’s campaign to highlight their location by the sea side.

The foundation building showcases works from Salamé’s 2,000-strong collection as well as a variety of high end luxury retail shops. To celebrate the opening of The Foundation, Tony Salamé asked to conceptualize and design a campaign around the intersection of fashion and art, while highlighting its location by the sea side.

An animated series of the campaign for their Instagram and social channels was also created.

24

Jessica Walsh

25

Jessica Walsh

26

Jessica Walsh

28

Jessica Walsh

The Future of Everything 29

The Future of Everything is a Wall Street Journal magazine that covers future trends in a range of industries, from food and travel to sports and technology. The Future of Everything magazine approached &Walsh to create a photo illustration series that helped tell the story of CRISPR, a simple yet powerful technology for editing genomes & allowing researchers to alter DNA sequences.

Jessica Walsh

30

Jessica Walsh

31

Jessica Walsh

32

Jessica Walsh

In the age of CRISPR, scientists are not only altering the shape of the natural world, they are redefining what constitutes natural. Biologists and geneticists can genetically manipulate eggs that can give life to species that were once extinct. The imagery & design for the feature plays on the idea of bringing infamous extinct species back to life. Imagine, pterodactyls and mammoths in our lifetime! Check out more features on The Future of Everything’s website.

Gut Branding

33

Jessica Walsh

Gut is an agency based in Miami and Buenos Aires. They wanted a branding that represented their core value: having the guts to do something that hasn't been done before. Looking at other advertising agencies’ logos, we realized almost all look identical, using clean, modernist sans or serif fonts. We wanted to create something very different, resulting in an abstract spiral logo animation inspired by gut intestines.

34

The visual language created for the logo was carried out through abstract iconography and animations that could be used flexibly across Gut’s branded materials, all inspired by the “gut feeling.” When you look at the branding images, your mind and eye must instinctively trust that the movement will continue, despite its elusive & complicated feel. You have to trust your gut.

Jessica Walsh

35

Jessica Walsh

BABOON

36

Jessica Walsh

BABOON is a bags operation for the new generation of travelers. Made for the slash generation, BABOON wanted an identity that was irreverent, flexible and full of weird surprises. &Walsh created the name for the company, the brand identity, illustrations, a custom typeface, social media content, copywriting and more.

37

Jessica Walsh

38

Jessica Walsh

Product design choices such as color and illustrations for a set of unique BABOON branded patterns for the interiors of the luggage were also suggested. What is the one thing you can guarantee someone will do with a bag? They will open it! We saw the opening of a duffle bag as a missed opportunity by many brands to do something delightful and unusual. Doing something really lovely in the interior helped differentiate BABOON duffle bags from any other bag on the market, especially in contrast with their monochromatic style.

39

Jessica Walsh

40

Jessica Walsh

41

Jessica Walsh

Artz Campaign

42

Jessica Walsh

Artz is a development project in Mexico City with both high fashion and commercial shopping stores, galleries, parks, cafes, public art, movie theaters and more.

On the opening of the development, Artz wanted a campaign that communicated their opening, and that they had something for everyone. The campaign was ideated around the concept of “We are open...� which contrasted different types of personalities, showing they are open to people with all interests.

43

Images were always paired side by side.

“We’re open to those who can’t live without bacon” was paired with “We’re open to the animal lovers” showing the contrast between personality types.

Jessica Walsh

44

Jessica Walsh

45

We are open to the fashion addicts...

Jessica Walsh

46

Jessica Walsh

... and to those revloted by fashion.

47

Jessica Walsh

Benefit Cosmetics Benefit Cosmetics reached out to &Walsh for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliner for something more reliable that doesn’t smudge: Roller Liner Matte.

These images were released on Benefit Cosmetics’ Instagram handle, as well as Benefit’s regional Instagram handles, both as a paid media campaign as well as organic social assets.

48

Jessica Walsh

49

Jessica Walsh

50

Jessica Walsh

Pet Plate

51

Jessica Walsh

Dogs are like humans except way, way better. So why shouldn't they be able to eat fresh, real food just like humans? That's where Pet Plate comes in, delivering top quality, chef-crafted dog food straight to your door, made with fresh ingredients in a human-grade kitchen.

In search of a new identity as fresh as their food, Pet Plate came to &Walsh. They wanted to show the world that they are a fresh, human quality dog food with a good sense of humor.

One of Pet Plate's main objectives was showing that they serve human-quality dog food. With this in mind, inspiration ws taken from the traditional blue & white style decorative plates that have roots in cultures all over the world. &Walsh balanced the fine line illustrations with bold, funky typefaces and humorous copywriting to establish a playful tone of voice.

52

Jessica Walsh