Fine Lifestyles Santa Fe Issue Media Kit

SANTA FE & NORTH ALBUQUERQUE

SHOWCASING SANTA FE & NORTH ALBUQUERQUE’S BEST BUSINESSES, PRODUCTS AND SERVICES

IMAGINE

a marketing vehicle so high in production quality that anyone who picks it up will intuitively understand it is a publications of exceptional value...

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FineLifestyles

WHO WE ARE

SANTA FE

FALL 2015 | VOLUME 1 ISSUE 4

FineLifestyles WINTER 2015 | VOLUME 1 ISSUE 5

SANTA FE

THE FINE LIFESTYLES STORY

WHAT’S ON YOUR WISH LIST? AL PACINO STOPS THROUGH TOWN THE CONCORSO PAYS TRIBUTE TO DENISE MCCLUGGAGE

DR. KRISTEN L. BIGGS

BALLOONING GALORE

In 2008, we realized that the middle to upper-income segment of the population weren’t being well-served by traditional media.

TURQUOISE 101 SECRET JEMEZ HOT SPRINGS NORDIC SKIING LIKE NEVER BEFORE

BARKER REALTY Celebrating 50 Years

Unparalleled in the Vein and Skin Care Field

FineLifestyles SUMMER 2015 | VOLUME 1 ISSUE 3

SANTA FE

Newspapers on average have lost two-thirds of their subscribers over the last couple of decades. Because of hundreds of TV stations and dozens of radio stations available in each marketplace, electronic media suffers from mind-boggling fragmentation and infinitely small reach/market-share.

Because of several advertisers sharing digital billboards, their reach is also gravely fragmented.

After extensive research, it was evident that magazine titles and page counts were on the increase. There were a few reasons for this: BRAND LOYALTY People love their magazines, be they women’s health, fashion, motorcycle or other;

GALLERY 901 WHERE ENCAUSTIC AND CONTEMPORARY MEET JEWELRY AND SCULPTURE

NOTAH BEGAY GIVES BACK GO GAGA: SUMMER ART GALLERY GUIDE HOME GURU AND INVESTMENT EXPERT SCOTT MCGILLIVRAY SHOP UNTIL YOU DROP IN THE PLAZA AND ON

FineLifestyles WINTER 2014 | VOLUME 1 ISSUE 1

SANTA FE

ENGAGEMENT FACTOR People engage/read magazines when they have time and are in the mood; PORTABILITY People like to read magazines at home, in the tub, at the office, in the car, etc.

MAGICAL RETREATS CLOSE TO HOME

GEORGE R. R. MARTIN AND THE JEAN COCTEAU CINEMA From Vacant to Vibrant

SHOWHOUSE SANTA FE AND BARKER REALTY | CHRISTIE’S: DESIGNING A BETTER WORLD FOR CHILDREN TIAS AND SURYA LITTLE: YOGA AND THE ART OF RELAXATION NEW 2015 LEXUS SUV: A STEP ABOVE THE REST FineLifestyles

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Santa Fe

1

OUR APPROACH WHO WE ARE FOCUS GROUPS

and common sense also told us that women especially, love magazines. They want to know what’s going on in their community as well as what products and services are available locally, versus some far off city, region or country.

Today, women have more education and income than ever before and are the major influencers regarding consumer purchases. It made sense that we first needed to focus our appeal to middle and upper-income women, while also being inclusive of men’s interests.

From an advertising perspective, it makes sense that our magazines need to provide extensive BENEFITS to advertisers:

Reaching the largest number of people, for the longest period of time, for the least amount of money!

REACH: the largest number of people possible SHELF-LIFE: people tend to hang on to their magazines for months or even years FREQUENCY: magazine ads are seen 3.2 times per reader COST: ad costs per person reached are a fraction of other media advertising LOCAL FOCUS: people want to know what’s going on in their communities and for the most part, people shop locally

PROFILES: consumers want to know more about businesses, staff and the products and services they sell

VISUAL: consumers want to see who owns the business, who’s employed and what their products and services look like

TANGIBLE: consumers still love to hold their magazines (which are also available digitally for FREE on our website via computer or favourite hand-held device)

Fine Lifestyles magazines focus on giving readers interesting information about their communities, highlighting the businesses and organizations that are the engines of our readers’ local economies and the pillars of their communities. We specialize in casting advertisers in the best possible light, profiling businesses and organizations like no other media can. Consumers love discovering local businesses they didn’t know existed. Readers want to know about the people, services and products available to them, and how they and their families can BENEFIT from those products and services.

The QUALITY of our pages is impeccable, centred upon a minimalist design where photographs are the ‘stars’ of the magazines. Pages are neat, clean and easy to read. Our readership is comprised of upscale readers via direct-to-home, medical waiting rooms, hotel rooms and select retail stand distribution. Readers outside our distribution networks can view them online at no cost, or can receive the magazines through subscription. We’re humbled that people tell us they can’t wait to get their next edition of Fine Lifestyles magazines!

THERE ARE 8 DEPARTMENTS/SECTIONS IN FINE LIFESTYLES 1) Style (Fashion) 2) Health & Wellness 3) Dining, Entertainment, Arts 4) Pets

5) Sports, Recreation, Travel 6) House & Home 7) Business 8) Wheels (Auto)

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”

REACH

215,000 215,000

REACH OVER...

OVER...

WHO WE ARE

AFFLUENT READERS! AFFLUENT READERS!

ALBUQUERQE

ALBUQUERQE ALBUQUERQE

1.910.508.3694

North Rd

North Rd

SANDIA 556 SANDIA HEIGHTS, HEIGHTS SANDIAHEIGHTS

Juniper Hill RdJuniper NE Hill Rd NE Juniper Hill Rd NE Juniper Hill Rd NE

ALBUQUERQE

Juniper Hill Rd NE Juniper Hill Rd NE Juniper Hill Rd NE

TANOAN COUNTRY CLUB, ALBUQUERQUE

ALBUQUERQE

ALBUQUERQE

ALBUQUERQE

Academy Rd NE

Academy Rd NE Academy Rd NE

PAA - KO/SAN PEDRO Golf ClubPaa - Ko Ridge Golf Club

ALBUQUERQE ALBUQUERQE

Academy Rd NE

Golf Club Golf Paa Club- Ko Ridge

ALBUQUERQE

Club

ALBUQUERQE

Tanoan County Club Tanoan County

ALBUQUERQE ALBUQUERQE ALBUQUERQE

Rd NE Academy

North Rd

North Rd

North Rd North Rd

North Rd

Guaje Pines

Guaje Pines

CHUPADERO CHUPADERO

CemeteryCemetery 84

84

Guaje Pines CHUPADERO

Cemetery

Tesuque Guaje Pines CHUPADERO

Los Alamos County 84 Tesuque

Los Alamos County

Cemetery Indian Golf Course

Indian 84 Golf Course Reservation

Tesuque

Reservation Los Alamos County

Guaje Pines CHUPADERO

Tesuque Indian Los Alamos County Golf Course

Cemetery

Guaje Pines CHUPADERO Indian 84 Reservation Golf Course Pines Cemetery Guaje CHUPADERO

Reservation

84

Cemetery San

Tesuque 84 LosSan Alamos County Ildefonso Rd

Tesuque Indian Golf Course TESUQUE

Los Alamos County Ildefonso Rd Tesuque Reservation Indian TESUQUE Los Alamos County Golf San Course LAS DOS LAS DOS Reservation Indian San Golf Course Ildefonso Rd Reservation

TESUQUE LAS DOS Ildefonso Rd

TESUQUE LAS DOS

590

San

Los Alamos 590 Trinity Dr Rd SanIldefonso Medical Centre

Los Alamos

TESUQUE LAS DOS San Ildefonso Rd Trinity Dr Medical Centre 590TESUQUE

590 Ildefonso Rd LOS ALAMOS

LAS Los Alamos DOS TESUQUE Los Alamos LAS DOS Trinity Dr Club Medical Centre Medical Centre 599 At Las LOSALAMOS ALAMOS Trinity Dr LOS

Campanas Club At Las 599 590

LOS ALAMOS LOS ALAMOS

Los Alamos Campanas

590 Trinity Dr Medical Centre Club At Las Club At Las Los Alamos 599 599 590

Los Alamos

Trinity Dr

Marty Sanchez Campanas Medical Centre Campanas Trinity Dr Medical Centre LOS ALAMOS Links

East Santa Fe Marty Sanchez

Club LOS ALAMOS 599 At Las River Park 599 Links

East Santa Fe LOS ALAMOS

Campanas

Club At Las Municipal 599 Marty Sanchez Marty Sanchez Club At Las River599 Park

Recreation Campanas 599 Links 588

SANTA FE St John’s

East Santa Fe Links Municipal

East Santa Fe Complex Campanas College Sanchez 588 599 River Park St John’sRiver Park SANTA FE

599Municipal Marty Recreation Municipal Complex FE

College Links

Marty Sanchez Recreation East Santa FeSANTA 588

Recreation St John’s 588

SANTA FE SANTA FE Marty Sanchez St John’s Complex Links River

East Santa Fe Park College 599 Complex Links Quail Run

Municipal

College

East Santa Fe River ParkGolf Course 84 Santa FeMunicipal 599 College of Recreation CORRALES River St Park 588

SANTA FE 599 John’s Municipal Santa Fe Quail Run Recreation Santa Fe Municipal Airport 588 Complex 84 College SANTA FE College of Golf Course St John’s

Recreation CORRALES Complex Quail Run 588

SANTA FE St John’s Municipal

College Santa Fe 84 Run Quail Santa Fe 25

College of Golf Course College Complex CORRALES 84 25 Santa Fe Airport College of Golf Course Santa Fe CORRALES CORRALES Santa Fe Municipal

Municipal

Airport Fe Quail Run Santa 25 14

Country 84 Airport Fe Club College of

Golf Course 25 Quail Run FeSanta 25 CORRALES Santa Fe

Municipal

Santa Santa Fe25 84 College of Golf Course Quail Run 25

CORRALES 14 Country Santa Fe 84 Seton Santa Fe Municipal Airport 599 Golf Course Santa Fe College of 25

CORRALES Canada De Village 14

ClubFe Municipal Country Santa

Airport Santa SantaFeFe 25 Los Alamos Airport Club 14 Country

285

25Community Seton 25 599 Santa Fe Club

of Country Seton Canada De Village College 25

Institute 165 Santa Fe599 14 Santa Fe25 Canada De Village American 25Seton Los Alamos 285 Santa Fe 599 ClubSanta 14 Fe Country Community Los Alamos

Institute Indian Arts Canada Village 285 De

14 Country Community of Club College Santa Fe Seton 165 599 Los Alamos of Club College Institute 285 American Canada De 165 Community Seton Village Santa Fe 599 American Indianof Arts Los Alamos

Institute

Seton College Canada De Village 285 165 PLACITAS American 599 Indian Arts Santa FeCommunity Village Los Alamos Canada De Institute of 285 College Santa Fe Community 165 American Los Alamos

Indian Arts Institute 285

of Community College 165

Indian Arts of Institute PLACITAS

College American 165

PLACITAS American 14 Indian

Arts San

Indian ArtsLoop

PLACITAS Marcos

PLACITAS

PLACITAS

14 Eldorado at San Pedro

PLACITAS

14 285 Santa Fe Overlook Estates PLACITAS Loop San Marcos Loop San Marcos

14

14 San Marcos Eldorado at Pedro Eldorado at Pedro Loop OverlookSanEstates OverlookSanEstates 285 14

285 San Marcos Loop Santa Fe

Santa Fe

San Pedro 14 San Marcos Eldorado at Loop Pedro San Creek Estates OverlookSanEstates Eldorado at 285 Pedro Marcos Loop Santa Fe

OverlookSanEstates

285

Santa Fe Eldorado at San Pedro

285 Eldorado at San Pedro San Pedro

San Pedro Santa Fe Overlook Estates

Overlook Estates 285 Santa Fe Creek Estates Creek Estates

Santa Monica Ave NE San Pedro Redmont Rd NE 14 San Pedro

Creek Estates Creek Estates

556 San Pedro

556

San Pedro

Creek Estates

Tanoan County Santa ClubMonica Ave NE PaaCreek - Ko Ridge Rd NE Estates 14 SANDIA Santa Monica Ave NE Redmont Rd NE Redmont

Golf Club 14

HEIGHTS 556

556 556

Santa AveCounty NE Monica 556 Redmont Rd NE Redmont Rd NE Academy Rd NE Santa Monica 14 Tanoan ClubAve NE 14 Paa - Ko Ridge Tanoan County Club Paa - Ko Ridge SANDIA Rd NE Santa Monica Ave NE Golf Club

Redmont

556 SANDIA 14 556 Golf Club HEIGHTS Rd NE Santa Monica Ave NE 556 Redmont 14 556 HEIGHTS

556

Tanoan County Tanoan Club County Club Paa - Ko RidgePaa - Ko Ridge 556 556 SANDIA Academy Rd NE ALBUQUERQE

SANDIA HEIGHTS SANDIA HEIGHTS,

HEIGHTS

PAA - KO/SAN PEDRO SANDIA HEIGHTS, PAA - KO/SAN PEDRO

ALBUQUERQE ALBUQUERQE

SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO SANDIA HEIGHTS, ALBUQUERQE SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO SANDIA HEIGHTS, ALBUQUERQE PAA - KO/SAN PEDRO

PAA - KO/SAN PEDRO

PAA-KO/SAN PEDRO HEIGHTS/ SAN PEDRO OVERLOOK

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SANDIA HEIGHTS, ALBUQUERQUE

WHO READS OUR MAGAZINES? WHO WE ARE

WOMEN

COUPLES

READERS BY GENDER

PROFESSIONALS

READERS BY HOUSEHOLD INCOME

TRADES 12%

READERS BY AGE

1.910.508.3694

MATURE

BUSINESS OWNERS 30%

READERS BY PROFESSION

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SPORT/REC/TRAVEL

STYLE

DINING/ENT/ARTS

HEALTH & WELLNESS

STYLE

SPORT/REC/TRAVEL DINING/ENT/ARTS

HEALTH & WELLNESS

STYLE

SPORT/REC/TRAVEL

DINING/ENT/ARTS

HEALTH & WELLNESS

STYLE TRAVEL/REC. DINING/ENT. HEALTH/WELLNESS PETS HOUSE/HOME

STYLE

SPORT/REC/TRAVEL

DINING/ENT/ARTS

HEALTH & WELLNESS

STYLE

SPORT/REC/TRAVEL

DINING/ENT/ARTS

HEALTH & WELLNESS STYLE

SPORT/REC/TRAVEL

DINING/ENT/ARTS

HEALTH & WELLNESS STYLE SPORT/REC/TRAVEL DINING/ENT/ARTS HEALTH & WELLNESS

AMAZING MODES OF DISTRIBUTION...

1 UPSCALE 1 UPSCALE

1

READERS UPSCALE

READERS

READERS

111 UPSCALE READERS UPSCALE UPSCALE

Direct to the home READERS READERS

*

92,400

1 1

1 2 2 33

2 3 11 HOTEL READERS MEDICAL WAITING HOTEL READERS MEDICAL WAITING

2 2 ROOM READERS 3 3 30,000 ROOM READERS 30,000 HOTEL READERS MEDICAL WAITING

2 3 30,000

30,000

ROOM READERS 30,000

HOTEL READERS HOTEL READERS MEDICAL WAITING MEDICAL MEDICAL WAITING

30,000 WAITING HOTEL READERS

30,000 ROOM READERS ROOM READERS 30,000 ROOM READERS

*

45,000 30,000

30,000

*

36,000

4 4

4 4 SPA & SALON SPA & SALON

4 READERS READERS 4

SPA & SALON SPA & SALON

30,000 30,000 READERS READERS

SPA & SALON SPA & SALON

30,000 *

READERS 36,000

READERS

30,000

30,000

5 6 55 6

6 ONLINE READERS 5 6

BUSINESS READERS ONLINE READERS

THOUSANDS BUSINESS READERS ONLINE READERS 5 5 BUSINESS READERS66 THOUSANDS THOUSANDS

THOUSANDS THOUSANDS

BUSINESS READERS ONLINE READERS THOUSANDS

THOUSANDS THOUSANDS

BUSINESS READERS ONLINE READERS

ONLINE READERS BUSINESS READERS

THOUSANDS THOUSANDS THOUSANDS THOUSANDS

Readership: 22,000 X 4.2/copy = 92,400 *Home X 2 mths = 45,000 *Hotel Readership: 1,500 X 1.5/people X 10 stays/mth/room

*Spa, Salon, Medical Readership: 325 X 4 readers/day X 30 days/mth X 2 mths = 78,000 HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS

HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS

HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS

HOME HOUSE & HOME CANYON ROAD NATIVE ART WHEELS HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS HOUSE & CANYON ROAD NATIVE ART WHEELS BUSINESS BUSINESS CULTURE FESTIVALS CULTURE FESTIVAL

HOUSE & HOME CANYON ROAD NATIVE ART WHEELS BUSINESS CULTURE FESTIVALS CANYON RD. NATIVE ART WHEELS BUSINESS CULTURE SPORTS

WHO WE ARE

SIX AMAZING SIX AMAZINGMODES MODESOF OF DISTRIBUTION… DISTRIBUTION… SIX AMAZING MODES OF DISTRIBUTION… SIX DISTRIBUTION… SIX AMAZING AMAZING MODES MODES OF OF DISTRIBUTION… SIX

80,000 80,000 80,000 80,000 80,000

SOCIAL MEDIA BLASTS As an increased value to our physical publication, we now have added a Social Media product to enhance your online exposure targeting your readers, and followers, beyond the Santa Fe area as well as internationally!

As such, we can provide you with continuous exposure on Facebook, Twitter, Pinterest, Instagram, Linkedin, Tumblr and Google+.

We consistently promote our social media sites. This promotion has resulted in over 1600 Facebook likes in five months, with an average of 300–400 active engagements per week. Enhanced Digital and Social Media Presentation — Enhanced Digital advertising as an add-on to our physical publication.

This solution offers Priority appearances and additional promotion via our entire online portfolio. We will work with you to ensure that we focus on the desired message, or product offering.

Fine tuned client base and location(s) (i.e. Texas, France, Tokyo, etc) targeting. Regularly work with you to adjust images and info presented to match your ongoing promotions, events and marketing efforts.

Posts will occur two to three times per day, across all of our social media outlets.

Social media campaigns 2x/month that will be directed to your preferred target market and back-linked to your online presence Premier banner ad time on our Fine Lifestyles website, which will back link to your online presence A monthly report card will be generated to provide you with feedback on your campaign results (i.e. likes, shares, clicks, demographics, etc)

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