Trusted Choice F O R O V ER 13 0 Y EA RS By Debbie Stone Photos Anthony Evans
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eynolds & Rodar Insurance Group, previously Reynolds Insurance, has been locally owned and operated in Santa Fe for over 130 years. The company’s team of experienced agents is committed to providing superior quality protection for personal and business assets. They insure nearly any business
enterprise and have become recognized as the leader in protecting high net worth families. The agency provides specialized protection for clients who own high value homes, collector cars, fine art and jewelry. Owner Jake Rodar emphasizes how he and his team work closely with clients
to ensure all assets are properly covered. “As independent brokers, we work with all of the top companies to provide real insurance protection; we focus on the coverage because ultimately saving a few dollars for inferior coverage isn’t what our clients expect from us,” he says. “We have access to high value home Owners, Jake & Shona Rodar
insurance specialty companies, including Chubb, PURE, Nationwide Private Client, and ACE & Central Signature. We offer more choices to our clients without them having to shop multiple insurance companies.” Rodar explains that his agents often visit clients in their homes and look at all aspects of their lifestyle in order to develop a plan based specifically on their needs. “We are a boutique agency with the goal of providing concierge level service and peace of mind for our clients” he describes. “We have insured local businesses and families for longer than any other New Mexico agency.” The vast majority of the agency’s business comes from referrals. “Many attorneys, realtors, CPAs and other trusted advisors refer their clients to us, as they know we will take care of them,” comments Rodar. “It’s all word-of-mouth stemming from client satisfaction that drives our business. And
it all relates to our personalized service. We know our clients and their families well and have been serving many of them for years, some for three or four generations. Often, because we provide significantly better coverage without increasing the cost, our clients become our friends, and our friends become our clients. We understand
people don’t love or even like dealing with insurance, but when they work with us they are more at ease and feel good about being able to walk into our office, meet face-toface, and gain peace of mind.” Rodar is proud of his agency’s noted reputation and longevity in the