Creating Professional Online Presence with Panache
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o business is too small or too big for Kate Rollins. Kate owns Kate Rollins Web Design, LLC and is also a co-partner in BKreative, a design and marketing company. Originally from Bulgaria, coming through Boston to Santa Fe 17 years ago, Kate works with businesses of all sizes in need of web design and development, online marketing, branding and website maintenance. With over fifteen years in this business, Kate has extensive experience helping
By Deborah Stone Main Photo by Daniel Quat
clients create a successful web presence. Her designs are creative, elegant and eyecatching, yet highly functional, allowing users to find information quickly. “It takes a second to form an opinion of a business based on its website appearance,” she describes. “First impressions are vital. A website needs to be attractive to get attention, but it also needs to be easy to navigate or else people will get frustrated and move to another site. Website visitors have little time to linger and need to get information immediately.”
Kate prides herself on being very creative, accessible, prompt, and professional. She enjoys educating people and helping them achieve their goals. Communication is key in her business. With a degree in Journalism and Mass Communications and an MA in Liberal Arts from St. John’s College, Kate comments: “I come with solid communication and writing skills, I feel I can effectively convey concepts to clients, as well as grasp their needs. I do extensive and careful research as part of the process.”