DV8 Magazine Sneaker Edition 2012-13 MEDIA KIT

EDITORIAL FOCUS

DV8 M A G A Z I N E

DEMOGRAPHICS

SNEAKERS I STYLE I CULTURE I NIGHTLIFE

ME D1 A K 1T

RATES & SPECS

20 1 2-2 01 3

EDITORIAL FOCUS

Metropolitan cities change constantly. They absorb, transform and redirect modern trends, ultimately reshaping the structure our lives.

Simply put, they deviate — resulting in revolutionary changes worldwide.

The paradigms of music, fashion, science, arts, sports, technology, pop culture, transportation, and politics become current, then obsolete faster than the eye can blink. Each particular facet carries with it groups of people who embrace, nurture and eventually develop a subculture that strays from conventional norms.

DV8 Magazine is the new directive for fashion, entertainment and lifestyle — a fresh and bold publication that dares to veer from the norm. We represent the diversity that exists within cultures focusing on fashion, entertainment, art, and lifestyle topics. DV8 Magazine serves the youth culture and anyone who appreciates the myriad of subcultures that make up our American fabric.

SNEAKERS I STYLE I CULTURE I NIGHTLIFE

D E V 1ATE DV8

General Readership: 30,000+

Part Time 26.2%

Unemployed- 10%

Female - 35% Male - 65% Full Time- 63.8%

Education

Age Range

College or > -14% Some College 33%

High School Graduate 43%

Occupations Administrative Support - 28.7% Executive, Adminitrative & Managerial - 8.2% Handlers & Laborers - 7.4% Machine Operators & Assemblymen - 2.3% Precision Production & Craft Repair - 4.7%

Over 35 -8% 18-34 92%

Professional & Specialty Occupations - Sales - Service - Technitians & Support Staff - Transportation & Material Moving -

5.2% 12.7% 11.0% 2.8% 5.5%

DEMOGRAPHICS

DE M O G R A P H 1 CS

Employment Status

R AT E S & S PE CS ADVERTISING SPECIFICATIONS

SPECIFICATIONS RATES

TRIM SIZE: 10” x 10” FULL PAGE: 9.75”x 9.75”

1/2 VERTICAL: 4.75” x 9.75”

1/2 HORIZONTAL: 9.75” x 4.75” 1/4 VERTICAL: 2.5” x 9.75”

1/4 HORIZONTAL: 9.75” x 2.5”

1/3 HORIZONTAL: 9.75” x 3”

1/3 VERTICAL: 3” x 9.75”

2/3 VERTICAL: 3” x 9.75”

2/3 HORIZONTAL: 9.75” x 3”

Overnight all advertising materials to: Email ads to: DV8 Magazine info@dv8magazine.net 1744 Alvarado Terrace Atlanta, GA 30310

RATES & SPECS

(for full bleed add .125” to each side)

BACK COVER: $3,000 INSIDE FRONT: $1,500 INSIDE BACK: $1,500 FULL PAGE: $875 HALF PAGE: $475 2/3 PAGE: $375 1/3 PAGE: $315 1/4 PAGE: $215

APPLICATIONS: Mac format is preferred. InDesign CS 4.0 or greater, Photoshop 4 or greater.

Illustrator 7.0 or greater, Acrobat PDF IMAGES: All high resolution Images must not exceed 300 dpi, and must be converted to CMYK 5TH COLOR: Must be arranged in advance with sales rep. If not it will automatically be converted to CMYK. (5th colors are available at an extra charge) TRAPPING: All trapping is the responsibility of the advertiser PROOFING: Two match prints or digital proofs must accompany the file. Color prints or copies are not accepted for final color ALIGNMENT: Perfect alignment of type or design across the gutter of two facing pages can not be guaranteed. Please be sure that al files, high resolution images, fonts, EPS images, etc. are included.

INSERT: A mock sample must be sent to the DV8 Production Director at the address below for bindery approval, prior to the insert being printed. Shipping instructions available upon request.

All advertising materials will be destroyed by DV8, or its printer, after 6 months from printing date unless a return address in writing accompanies materials

ED I TO R I A L C A L E N DA R 2012 QUARTER 3

2012 QUARTER 4

Power Issue

Entertainment Issue

This issue will focus on the business of sneakers. In addition to the regular sections and features, we will spotlight all of the power players in the sneaker culture.

FEATURES AND SPECIAL SECTIONS

Power Players: This feature will be several profiles of the sneaker industry’s power players.

We will feature their companies and the success that sneakers have brought them.

Athletic Sneaker: This feature will feature an unnamed athlete who will talk about his or her sneaker or endorsed sneaker.

This issue will include all of our regular features and sections. In addition, we will focus on a variety of issues surrounding the sneaker culture with relation to the entertainment industry. This issue will be dedicated to the sneaker heads that love music and movies.

FEATURES AND SPECIAL SECTIONS

Underground Mix tape reviews: Reviews of underground sneaker music (at the discretion of the music editor).

Musician Profiles: DV8 will profile an artist who is making an impact on the sneaker culture.

Actor/Actress Profiles: will profile an actor or actress consider themselves to be a sneakerhead.

Movie Preview: A preview of the year’s movies and must see picks.

DJ Tribute: This will be a profile of a DJ involved in the sneaker industry.

2013 QUARTER 1 Ladies Issue/Spring/Summer Fashion Issue

This issue is dedicated to the female sneaker heads. This issue will focus on the female trailblazers in the sneaker industry. This issue will include all of our regular features and sections that fans of the magazine have grown to know and love.

FEATURES AND SPECIAL SECTIONS

Sole Woman: A history of sneakers from a female perspective: This feature will discuss how the sneaker culture has evolved with ladies fashion from the ‘50s up to the present.

Spring Fling 2013: Hot sneakers for spring 2013. * For fashion inquiries, please contact the editor. To send your mix tape in for review, please contact the editor.