THE 2024 MEDIA KIT - MOVIE BOX DIGEST | AT THE MOVIES

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THE 2024

MEDIA KIT

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AT THE MOVIES At The Movies is an online movie source that provides content including movie reviews, upcoming movie trailers, behind the scenes appreciation, featured soundtracks, and more.

At The Movies is an online Atlanta based company that provides movie reviews, upcoming movie trailers, behind the scenes appreciation, featured soundtracks, and more. It’s truly the one stop shop for all things movies. Whether you are looking for casting calls, fun facts about your favorite movies, or where to go for a drive-in theater, we got it covered.

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THE MOVIE BOX DIGEST At The Movies brings you The MOVIE BOX, “Box Office eXpress,” a weekly digest featuring box office breakdowns, opinion columns, news stories and more.

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DEMOGRAPHICS

PERCENTAGE OF MOVIEGOERS

AGE

PERCENTAGE OF POPULATION

Moviegoers age 18-24 and 2539 made up the bulk of frequent moviegoers in 2021, 38% percent, compared to 21% for frequent moviegoers aged 2-17, according to the chart titled “Most Frequent Moviegoers by Age Group.”

8%

2-11

13%

13%

12-17

8%

12%

18-24

9%

26%

25-39

21%

15%

40-49

13%

13%

50-59

14%

14%

60+

22%

TICKETS SOLD

RACE

PERCENTAGE OF POPULATION

55%

White

61%

23%

Hispanic

18%

12%

Black

12%

7%

Asian

6%

However, youths aged 12-17 make up 13% of that 21%, or 62%. It is estimated about 12%, or 43 million people, in the United States and Canada are frequent moviegoers (go once a month or more). They also bought nearly half of the tickets (49%).

Also, frequent moviegoers are more likely to own more technology products (computers, smart phones, tablets, disc players, video game systems, video streaming devices) than the general population of adults age 18 and above.

However, occasional moviegoers (seeing anywhere from two to 11 movies per year) are just as likely to buy a ticket, 49% to 49% as frequent moviegoers.

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